Distribution Unpacked by S.P. Richards

Cleaning Smarter: How Simple Green Is Expanding the Sustainability Conversation - Distribution Unpacked Episode #15

S.P. Richards — Wed, 01 Jul 2026 06:00:00 +0000

Simple Green is helping customers rethink cleaning through safer, more sustainable solutions that still deliver the performance facilities depend on. Featuring Ryan Rittenberry, Director of Sales at Simple Green, and hosted by Charles McLaughlin.

For more than 50 years, Simple Green has built its brand around cleaning chemistry that is non-caustic, non-harmful, non-flammable, and safer for the environment — not as a seasonal trend, but as a daily-use solution for facilities across key markets. Ryan discusses how sustainability has become increasingly consumer-driven, especially when customers can choose products that are safer without sacrificing efficacy.

You’ll hear how Simple Green is supporting growth in state, local, education, and other facility-focused verticals by helping customers move beyond one-dimensional product use. From floors and restrooms to cafeterias, odor control, sanitizing, glass, carpet, and food service applications, Ryan explains how starting with a core cleaning need can open the door to broader solution selling.

The conversation also highlights Simple Green’s field support, product demonstrations, and new Pro Line, designed to simplify product selection and make it easier for end users to choose the right chemistry for the job.

For dealers looking to expand JanSan conversations, build trust with safer solutions, and uncover new opportunities inside existing accounts, this episode offers a practical look at how Simple Green is helping distribution partners clean smarter and sell deeper.

Chapters

(00:00:05) - Distribution Unpacked: Simple Green
(00:00:36) - Industry Marketing Trends
(00:01:24) - The Importance of Sustainability in the Cleaning Channel
(00:02:12) - Can Simple Green Win in State, Local Education?
(00:04:15) - Simple Green Product Line
(00:05:17) - What Complexities Are Cleaning Systems Addressing?
(00:06:34) - Ryan From Simple Green on the Distribution Channel

Avery’s Next Chapter: Rebranding, Vertical Growth, and Smarter Label Solutions - Distribution Unpacked Episode #14

S.P. Richards — Wed, 24 Jun 2026 06:00:00 +0000

See what’s next for Avery with David Risher, National Account Manager at Avery, and host Adam Fox.

As Avery celebrates its 90th anniversary, the brand is evolving how it communicates with the market while staying true to the products and reliability customers already know. David shares how Avery’s refreshed approach is designed to feel more approachable, reach new audiences, and support growth across emerging markets like small and medium-sized businesses.

You’ll hear how Avery is leaning into key verticals—including education, healthcare, government, and foodservice—with targeted marketing resources that help customers better understand where Avery products fit and how to bring those solutions to end users.

David also discusses how Avery is helping simplify the sales experience through SPR’s portal (The Exchange), digital assets, social media content, videos, and influencer-driven resources that customers can use to tell a stronger story downstream.

See how Avery is expanding its reach while continuing to support the core channels that built its success.

Chapters

(00:00:05) - Avery Distiller's 90th Anniversary and More
(00:01:34) - Interviews with IDC Executives
(00:02:05) - Avery Companies' Vertical Markets
(00:02:45) - Top Executives: New Year's Focus
(00:03:55) - How to Simplify the Experience

Paper That Performs: How Sylvamo Is Winning Across Every Vertical - Distribution Unpacked Episode #13

S.P. Richards — Wed, 17 Jun 2026 06:00:00 +0000

Keri Chapman, National Account Manager at Sylvamo, shares how Sylvamo is supporting the distribution community through trusted brands like HP Papers, Hammermill, and Business Source. Hosted by Charles McLaughlin.

From sustainability and education to government, enterprise, and e-commerce, Sylvamo is focused on helping resellers meet changing customer needs with the right mix of products across good, better, and best offerings.

You’ll hear how Sylvamo is addressing common misconceptions around sustainability, adapting its portfolio for key vertical markets, investing in mill capacity, and simplifying complexity through SKU rationalization and packaging designed for today’s selling environment.

If you’re looking for ways to strengthen a core category, create upsell opportunities, and partner with a manufacturer built for the long haul, this episode offers practical insight into how Sylvamo and S.P. Richards are helping customers grow.

Chapters

(00:00:00) - Distribution Unpacked
(00:00:17) - Interviews with Silvamo's National Account Manager
(00:00:52) - Copric Paper Company's Outlook for the Future
(00:01:52) - HP Paper Sales: Vertical Markets
(00:05:42) - Silvano Paper
(00:07:58) - Sparkle Distributors
(00:08:29) - Kerry On The Issues

Expanding the Sale: Maximizing Every Customer Opportunity with ACCO Brands - Distribution Unpacked Episode #12

S.P. Richards — Wed, 10 Jun 2026 06:00:00 +0000

Explore how to grow beyond the initial product sale with ACCO. Featuring Beth Child, VP of Sales, and John Bartelle, Director of Sales at ACCO Brands and hosted by Charles McLaughlin.

From trusted brands like Quartet, Swingline, Five Star, Mead, GBC, At-A-Glance, and Kensington, ACCO’s portfolio touches classrooms, offices, breakrooms, warehouses, and shared workspaces. Beth and John discuss how changing market trends, especially in education, hybrid work, furniture, breakroom, and JanSan, are creating new opportunities for resellers to expand the conversation and deliver more complete solutions.

You’ll hear how dealers can better understand their customer mix, identify the right products for key verticals, compete for bid and contract business, and partner with manufacturers and distributors to simplify complexity in a fast-changing marketplace.

If you’re looking for ways to uncover more value in every customer relationship, this episode offers practical insight into how ACCO is helping the distribution community grow smarter and sell deeper.

Chapters

(00:00:05) - Distribution Unpacked
(00:00:17) - An introduction to the office supply distribution channel
(00:01:15) - ACCO Director of Sales
(00:01:45) - Acco Technology: Market Trends
(00:03:39) - Vertical Market Challenges
(00:05:01) - Acco Laminating
(00:07:16) - How to Win a Contract Bid
(00:08:17) - Wholesale Distribution: Simplifying complexity
(00:11:10) - Acco Brands Expands Into Audio Accessories

Behind the Scenes at S.P. Richards: Supply Chain, Content, Pricing & the Push to Simplify Complexity - Distribution Unpacked Episode #11

S.P. Richards — Wed, 03 Jun 2026 06:00:00 +0000

In this episode of Distribution Unpacked, host Adam Fox sits down with Lindsay Gibbons, Vice President of Content & Pricing at S.P. Richards, and Susie Polizzi, Director of Supply Chain at S.P. Richards, for a behind-the-scenes look at the work happening inside SPR to support customers and fuel long-term growth.

Lindsay and Susie discuss how their teams are responding to rapid business growth, improving inventory strategy, strengthening supplier partnerships, and making sure customers have the right products, accurate content, and clearer pricing. From fill rates and unit-of-measure accuracy to data cleanup and pricing simplification, this conversation highlights the operational details that make distribution work.

You’ll also hear how S.P. Richards is breaking down silos, investing in people and technology, and building a culture where teams can solve tough problems, move quickly, and make a direct impact on customers.

For dealers, suppliers, and anyone who depends on distribution, this episode offers a candid look at how SPR is positioning itself for a stronger, more reliable future.

Chapters

(00:00:05) - Distribution Unpacked: Supply Chain and Now Content
(00:00:44) - Supply Chain Experience: The Sales Boom
(00:03:31) - Exploring the Pricing Team's
(00:05:08) - What Keeps Me at SP?

Pens with a Purpose: How Pilot Is Reinventing the Writing Category - Distribution Unpacked Episode #10

S.P. Richards — Wed, 27 May 2026 06:00:00 +0000

The writing category may seem well-established, but behind every writing instrument is a strategy for innovation, branding, and customer connection.

In this episode of Distribution Unpacked, Charles McLaughlin sits down with Dinae Ricketts, Sales Manager at Pilot, to unpack how one of the most recognizable brands in writing is staying relevant in a changing market. From premium ink technology to sustainability initiatives and merchandising strategies, Dinae shares how Pilot continues to create demand in the writing category.

They also discuss how to win by focusing on quality, consumer trust, and matching the right products to the right environments—from education and healthcare to corporate workplaces.

In this episode, you’ll learn:

Why brand recognition still matters in everyday office products
How Pilot differentiates through innovation and writing performance
The role sustainability is playing in the writing category
Strategies to create more value beyond price
What end users are really looking for in pens and writing tools today

Chapters

(00:00:05) - Distribution Unpacked
(00:01:05) - Writing Instruments
(00:03:01) - Pilot Pens: Unique Demand for G2 in the Enterprise
(00:05:09) - Pilot Product Line
(00:06:45) - Distribution Channels: Simplifying Complexity
(00:07:52) - Pilot's Closing Speech

HON’s Big Bet on the Future of Work, Learning & Design - Distribution Unpacked Episode #9

S.P. Richards — Wed, 20 May 2026 06:00:00 +0000

The office furniture industry is evolving fast, and HON is making big moves to stay ahead of it.

In this episode of Distribution Unpacked, Adam Fox sits down with Evan Sanford, Sr. National Account Manager at HON, to discuss HON’s major rebrand, the future of workplace and education environments, and how the company is positioning itself for the next generation of commercial interiors.

From a new, elevated brand identity to the launch of HON’s flagship, Fulton Market showroom, Evan shares how HON is adapting to changing customer expectations while continuing to focus on practical, flexible solutions that help businesses win.

In this episode, you’ll hear:

Why HON is investing heavily in education furniture and adaptable learning environments
How schools are shifting toward flexible, reconfigurable classroom designs
The impact of HNI becoming the world’s largest commercial office furniture manufacturer
How dealers can streamline projects by consolidating solutions through a single manufacturer
Why speed, assortment, and project capabilities are becoming critical differentiators in distribution

Customers are navigating evolving workplace expectations, tighter budgets, and more complex furniture projects. Hear how HON plans to lead the way.

Chapters

(00:00:00) - VP of Marketing - Adam Fox
(00:00:11) - H&I Furniture Rebrand and Expansion
(00:02:35) - Vertical Markets Unpacked: Education
(00:04:57) - WSJD Live: SP Richards Expands into 2026
(00:06:56) - Top 10 Items to Launch This Year
(00:07:29) - Distribution Unpacked: Evan

Less SKUs, More Impact: How Tork Is Redefining Efficiency in Distribution - Distribution Unpacked Episode #8

S.P. Richards — Wed, 13 May 2026 06:00:00 +0000

In a market where efficiency is everything, doing more with less isn’t just a goal—it’s a strategy.

In this episode of Distribution Unpacked, host Charles McLaughlin speaks with Brad Bingham, Key Account Manager at Tork, to unpack how shifting market dynamics are forcing distributors and end users to rethink everything from product assortment to sustainability.

Brad dives into the biggest trends shaping the towel and tissue category, including:

The growing impact of sustainability regulations across states—and what it means for your business
Why SKU consolidation and full-truck efficiency are becoming critical to profitability
How innovations like compressed towel technology and connected dispensers are driving real operational gains
The power of choosing “lead brands” and leveraging manufacturer resources to scale your sales efforts

From reducing waste and packaging to maximizing every inch of trailer space, Tork is focused on simplifying complexity across the supply chain—while helping customers save time, labor, and cost.

Listen for tips on streamlining your assortment, strengthening your go-to-market strategy, and staying ahead of evolving customer demands.

Chapters

(00:00:00) - Film Unpacked
(00:00:19) - Brad Bingham
(00:03:12) - Tractic Solutions
(00:05:56) - Essity Tractors
(00:07:39) - SP Richards
(00:09:15) - During the Q&A

Built for the Frontline: How Rubbermaid Is Turning Innovation into Everyday Impact - Distribution Unpacked Episode #7

S.P. Richards — Wed, 06 May 2026 06:00:00 +0000

What does real innovation look like in facility management? It starts on the front lines.

In this episode of Distribution Unpacked, Adam Fox sits down with Alex Cernak, National Sales Manager at Rubbermaid, to break down how one of the most recognizable brands in the industry is evolving for 2026 and beyond.

From sustainability-driven product launches like fully recyclable air care refills to smarter, more ergonomic solutions designed for frontline workers, Rubbermaid is focused on solving real problems where the work actually happens.

Alex shares industry insights including:

Leveraging updated digital content and eCommerce tools to drive better customer experiences
Using vertical-specific resources to sell smarter in healthcare, education, and beyond
Simplifying complexity across the supply chain with the right assortment and partnerships
Positioning solutions that improve efficiency, safety, and total cost of ownership

See how to move beyond selling products and start delivering real value to end users, straight from a brand that shows up in nearly every facility you walk into.

Chapters

(00:00:05) - Dominance: Rubbermaid's Innovation in 2021
(00:02:55) - How to Sell Rubbermaid Solutions to Your End Users
(00:04:41) - SP Richards: Simplifying Our Business
(00:06:21) - Working at Rubbermaid

Why “Old School” Is Winning: How Dixon Ticonderoga Is Thriving in a Changing Classroom - Distribution Unpacked Episode #6

S.P. Richards — Wed, 29 Apr 2026 06:00:00 +0000

In a world racing toward digital everything, one of the most iconic classroom tools is having its best year ever.

In this episode of Distribution Unpacked, host Charles McLaughlin sits down with Steven Boyea, CEO of Dixon Ticonderoga Co., to unpack why traditional classroom products—like the legendary No. 2 pencil—are not only surviving, but thriving.

Steve shares how shifting education trends, funding challenges, and a new generation of teachers are reshaping demand, and what it means for distributors looking to stay relevant. From improving product discovery online to educating younger educators and building smarter product bundles, this conversation highlights where real opportunity exists in today’s evolving classroom.

You’ll learn how to:

Adapt to changing school funding dynamics and buying behaviors
Reach and influence the next generation of teachers
Leverage product data and digital channels to drive demand
Build larger baskets by connecting complementary products
Navigate increasing complexity around sustainability regulations

If you think legacy products can’t grow in a modern market, think again. This episode will show you how to win by meeting customers where they are.

Chapters

(00:00:00) - Distribution Unpacked
(00:00:16) - Dixon Ticonderoga Pencil
(00:02:02) - Teacher Supply Chain
(00:03:59) - Dickson Ticonderoga Sales Executive Discusses Digital Marketing
(00:04:53) - Wholesale Distributor: Simplifying Complexities
(00:05:53) - Marketing: Wholesale Distribution Industry's
(00:07:08) - Democracy in the Age of Trump

Beyond the Binder: How TOPS Products Is Rethinking Everyday Products for Modern Work - Distribution Unpacked Episode #5

S.P. Richards — Wed, 22 Apr 2026 06:00:00 +0000

What does it take to stay relevant in a category everyone thinks they already understand?

In this episode, Adam sits down with Chris Usher, Director of Corporate Sales at TOPS Products, to unpack how a legacy brand is evolving beyond traditional office products and finding new ways to create value for today’s workplace.

Chris shares how TOPS is leaning into innovation, listening more closely to end-user needs, and helping partners reposition “commodity” items as purposeful solutions that drive productivity and organization.

You’ll hear how to:

Differentiate in categories that feel saturated or price-driven
Reframe everyday products as essential tools for efficiency and workflow
Identify new opportunities within existing customer bases
Stay competitive by aligning with how work is actually getting done today

Chapters

(00:00:05) - Tops CEO Discusses the Acquisition of Smead and U
(00:00:39) - Manila Folders: 2026
(00:01:49) - Greater Tops Supply Chain: Vertical Market Strategy
(00:04:43) - Strategy: Simplifying Complexity
(00:05:46) - What's New for 26 in 2021?

From SKUs to Solutions: How Fellowes Is Focusing on Consultative Selling - Distribution Unpacked Episode #4

S.P. Richards — Wed, 15 Apr 2026 06:00:00 +0000

The days of product-first selling are fading, and those who adapt will win.

In this episode, Adam and Bob Kellogg, Senior Sales Manager at Fellowes, break down how consultative selling is reshaping the industry. Fellowes is leaning into a more solution-based approach, helping partners move beyond individual products and instead deliver complete workplace solutions across air quality, ergonomics, and sustainability.

You’ll hear how to:
• Shift conversations from features to outcomes
• Identify real customer pain points across vertical markets
• Use a full portfolio to create more value and bigger opportunities
• Simplify the sales process while increasing relevance

If you’re still leading with products and features, this episode will challenge you to rethink your approach and show you what winning looks like moving forward.

Chapters

(00:00:05) - A Taste of 26 with Bob Fellowes
(00:01:25) - Expertise on 26
(00:02:07) - Fellows Expands into Vertical Markets
(00:03:58) - Sparking: Simplifying complexity
(00:04:50) - Marketing 360: The Evolving Consultative Selling
(00:05:42) - Bob the Cat on Distribution Unpack

Stop Competing on Price: The HP Playbook for Business Growth - Distribution Unpacked Episode #3

S.P. Richards — Wed, 08 Apr 2026 06:00:00 +0000

Competing with online marketplaces on price alone? That’s a losing game.

In this episode, HP’s Channel Business Manager, Jared Lambert, shares how to shift the conversation—and win—by focusing on what actually matters: trusted brand quality, consistent performance, and long-term customer value.

We dig into the rise of imitation supplies, the risks they bring to end users, and how to use that insight to differentiate. Plus, Jared highlights why verticals like healthcare and education are prime opportunities for contract business, and how HP partners are capitalizing on them.

Key topics discussed:

The rise of online marketplaces selling copycat HP cartridges and toner supplies
HP's approach to protecting their brand through legal measures and partner compliance
Growth trends in healthcare and education vertical markets
Indoor air quality concerns with non-original cartridges and VOC emissions
Strategies for authorized dealers to leverage HP's brand against competitors
HP's commitment to simplifying complexity through dedicated support resources
Partnership growth between HP and SP Richards

Resources mentioned:

EP EcoLogo certification for indoor air quality
HP's five-pillar value proposition including air quality standards
HP authorization program requirements

People First: Leading Through Growth - Distribution Unpacked Episode #2

S.P. Richards — Fri, 13 Mar 2026 06:00:00 +0000

We're joined by Christie Pruett, the new Chief Operations and Technology Officer, and Heena Patel, the SVP of Human Resources at S.P. Richards, for a conversation about leadership, growth, and the people behind the business. As the company continues to grow and evolve, they share how maintaining a strong, people-first culture helps teams stay connected, collaborative, and adaptable in a fast-paced environment.

Christie's transition from IT to Chief Operations and Technology Officer role
How IT perspective helps bridge departmental silos across the organization
SPR's massive growth with 35% of staff being new hires in recent months
The challenge and opportunity of onboarding new talent at scale
Building and evolving company culture with fresh perspectives
The family-like atmosphere that keeps long-term employees engaged
Rapid expansion including four new distribution centers in 60-90 days
All-hands-on-deck mentality with leadership working frontlines when needed

Resources and People Mentioned: SPR (the company), GPC (former competitor/acquisition), Carol Stream (distribution center location), Philadelphia/Pennsylvania area operations

Elevating the Restroom Experience with Kimberly-Clark - Distribution Unpacked Episode #1

S.P. Richards — Wed, 04 Mar 2026 21:33:43 +0000

We're talking with Chrissy Sheehan, Senior Channel Manager & Steve Wein, District Sales Manager - Wholesale from Kimberly Clark about elevating restroom experiences and innovative distribution solutions. The conversation covers KC's smart technology initiatives, sustainability programs, and strategic focus on vertical markets like education and healthcare.

Smart Fit technology and onvation systems for data-driven restroom management
Thrive sustainability program for dispenser recycling and zero waste solutions
Vertical market strategies targeting education, healthcare, and evolving office spaces
Integration of consumer brands like Huggies and Kotex into B2B distribution
Femcare solutions and government regulation compliance
Icon dispenser collections for seamless, customizable restroom experiences
Good-better-best product portfolio simplification
Partnership strategies between KC and distribution partners

Resources mentioned: Castle (key card company), Thrive program, onvation service app, KC Pro, Scott Essential, Scott Pro, Icon dispensers

Chapters

(00:00:00) - Distribution Unpacked: Changing the Restroom Experience
(00:02:02) - Vertical Markets
(00:04:29) - Technology driving better experience for our associates
(00:05:50) - KCP Pro and Consumer Brands
(00:06:53) - Femme Care and Personal Hygiene
(00:07:43) - Expanding Collaboration with Distribution Partners
(00:08:35) - Scott Essential, Scott Pro, and Icon