The Brand Builder Show

100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen

Brand Builder University — Thu, 25 Jan 2024 12:00:00 +0000

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.

In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.

Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)

Connect with Justin: https://www.linkedin.com/in/justinchen/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Justin Chen 02:19 - Justin's Background 04:24 - Understanding Split Testing and Its Significance 07:56 - Key Stages in Business where Testing can be Useful 10:20 - Applicability of PickFu Across Various E-commerce Platforms 11:10 - Ideal Timing for Using PickFu in Business 16:16 - Testing Brand Assets: Brand Name, Design, Logo 18:11 - Maximizing PickFu for Improved Conversion Rates 20:05 - Real-world Examples of Successful Testing Outcomes 23:47 - PickFu Platform Dynamics: How it Works 27:59 - Advanced Strategies for Optimal Testing Outcomes 29:39 - DTC Brands Utilizing Social Media Ad Testing 30:30 - Exploring PickFu and How to Get Started

99. Crushing Influencer Marketing On Amazon w/ Rob Schab

Brand Builder University — Thu, 18 Jan 2024 12:00:00 +0000

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Rob Schab
01:08 - Rob's Background
03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
07:53 - Where to Find Influencers for Driving Amazon Traffic
10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
13:17 - Product Seeding: Does It Still Work?
14:28 - Addressing Pain Points in Influencer Marketing with Levanta
16:54 - Working Dynamics Between Brands and Influencers through Levanta
20:19 - Determining Compensation Thresholds for Influencers
23:20 - Future Plans and Developments for Levanta
24:27 - Brand's Role in Creative Relationships with Influencers
27:23 - Additional Insights for Driving Influencer Traffic
29:01 - Importance of Regular Communication with Influencers
30:23 - Where to Learn More About Rob and Levanta

97. Taking An Amazon Business Omnichannel w/ Andrew Maffetone

Brand Builder University — Thu, 14 Dec 2023 13:30:00 +0000

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.

In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.

Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/

Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Andrew Maffetone
01:09 - Andrew's eCommerce Background
04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
13:55 - Leveraging Amazon Success for Off-Amazon Growth
16:24 - Choosing Between Expanding Channels or Product Lines
19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
22:36 - Exploring Additional Channels Beyond Amazon and Own Website
25:16 - Exploring TikTok Shops
27:58 - Overcoming Challenges in the Omnichannel Journey
34:22 - Final Thoughts on Omnichannel Success
36:53 - Andrew's eCommerce Podcast and Where to Connect

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

Brand Builder University — Thu, 07 Dec 2023 11:00:00 +0000

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

Explore Tiege Hanley: https://www.tiege.com/

Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Kelley Thrornton
02:05 - Introducing the Brand and the Journey So Far
05:02 - Navigating Brand Failures and the Decision to Restart
06:56 - The Motivation Behind a Fresh Start
09:37 - Challenges and Considerations in Bringing on a Partner
14:17 - Ideation, Product Selection, and Initial Development Challenges
22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
24:04 - Strategies for Launching the First Product
26:35 - Leveraging Partner Audiences and Sales Strategy
29:41 - Implementing Subscriptions as a Business Framework
34:23 - Insights into the Operational Side of the Business
36:49 - Future Plans: Selling the Business and Beyond
40:53 - Closing Thoughts and Insights from Kelley

95. Using PixelMe To Drive External Traffic To Amazon w/ Clayton Atchison

Brand Builder University — Thu, 30 Nov 2023 11:00:00 +0000

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison.

Try PixelMe: https://brandbuilderuni.com/go/pixel-me

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Clayton Atchison
01:04 - Quick Update on Carbon6 and Clayton's Background
04:29 - Exploring What's New with PixelMe
07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey?
09:58 - Live PixelMe Demo
33:26 - What PixelMe Customers Can Expect
34:52 - Positive Impacts of PixelMe on Businesses
42:23 - PixelMe's Suitability for Businesses of Various Sizes

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

Brand Builder University — Thu, 23 Nov 2023 11:00:00 +0000

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Taylor Sanford
00:43 - Taylor's Background in eCommerce
03:44 - Navigating Challenges in a Unique Industry
05:40 - Assessing Product Potential: How to Know It Will Sell
08:46 - Insights into Product Development
11:47 - Timeline: From Product Development to the First Unit on Sale
14:17 - Achieving $50k in Pre-Orders
15:32 - Marketing Strategies for the Product
18:23 - Overcoming Logistics Challenges for European Expansion
22:24 - Expanding Reach and Finding New Customers
25:49 - Collaborating with Influencers and Sponsoring Athletes
31:43 - Advice for New Entrepreneurs
34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
35:53 - Where to Connect with Taylor and Learn More About Premier Spike

93. The Maniscripting Journal Growth Journey w/ Samantha Kozuch

Brand Builder University — Thu, 16 Nov 2023 11:00:00 +0000

Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience.

Follow Samantha: https://www.instagram.com/samanthakozuch/

Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007

Learn more about the Maniscripting Journal: https://maniscripting.com/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Samantha Kozuch
01:49 - Samantha’s eCommerce Journey
07:38 - Building Confidence for the Launch of Her First Product
11:02 - The Appeal of Physical Products over Digital
14:04 - The Development Journey of Samantha's Journal
17:32 - Dealing with Product Delays
20:19 - Establishing Relationships with Manufacturers
23:37 - Multi-Channel Marketing Strategies for the Product
28:23 - Harnessing the Power of Affiliate Marketing
31:58 - Future Plans: Brand Direction and Personal Involvement
35:34 - Dynamics of Working with a Fiancé as a Business Partner
38:24 - Business Advice from Samantha
40:21 - Where to Connect with Samantha Online

92. China Alternatives For Product Manufacturing w/ Yulia Blinova

Brand Builder University — Thu, 09 Nov 2023 11:00:00 +0000

When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly.

In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them.

Learn more about Zignify: https://zignify.net/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Yulia Blinova
01:09 - Yulia’s Background in Sourcing and eCommerce
06:39 - The Concept of a Hybrid Supply Chain
08:01 - Potential Competitors to China in Global Manufacturing
11:00 - Infrastructure Challenges in Alternative Sourcing Locations
16:05 - Comparing Sourcing Costs: Turkey vs. China
18:17 - Initiating Contact and Finding Quality Suppliers Beyond Alibaba
23:53 - How Many Manufacturers to Approach for Sourcing Worldwide
31:25 - Expert Insights on Balancing Quality and Price in Sourcing
33:16 - Considerations for Annual Contracts with Manufacturers
36:42 - Where to Learn More About Yulia and Zignify

91. TikTok Shop & Live Shopping Strategies w/ Hannah Wu & Stu Conroy

Brand Builder University — Thu, 02 Nov 2023 11:00:00 +0000

Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.

With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.

So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.

We talked about:

What opportunities does TikTok Shop present
Will live shopping catch on?
How to work with influencers
And much more

Enjoy!

Episode Links

Learn more about Lollishop
Learn more about Highlands

Additional Resources

Get our weekly eCom Memo

Talking Points

00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy
01:28 - Stu's eCommerce Background
02:31 - Hannah's eCommerce Journey
03:38 - Explaining Social Commerce
05:06 - The Potential of Social Commerce in Western Markets
08:26 - Exploring TikTok Shop Functionality
10:24 - Collaboration Dynamics with Creators on TikTok
18:13 - TikTok Direct Purchases
21:09 - Any Other Recommended Social Commerce Platform?
22:18 - Staying on Top of Trends in Social Commerce
25:22 - Live Shopping and Its Dynamics
26:43 - Expanding Globally with Social Commerce
27:44 - Exploring Lollishop and Where to Learn More
30:31 - Insights on Future Trends in Social Commerce
36:48 - Where to Connect with Our Guests

90. Quit Stalling & Build Your Brand Book Release Special w/ Ben Leonard

Brand Builder University — Thu, 26 Oct 2023 11:00:00 +0000

In today’s episode, we welcome back a veteran of the show, Ben Leonard.

Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside.

It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footsteps.

Enjoy!

Episode Links

Buy Quit Stalling & Build Your Brand on Amazon

Additional Resources

Get our weekly eCom Memo

Talking Points

00:00 - Introduction to Guest: Ben Leonard
00:44 - Ben’s Background Story
03:25 - The Journey of Ben's Book
07:44 - Advice for Aspiring Entrepreneurs Eager to Make Money
09:57 - Common Excuses That Hinder Entrepreneurship
14:53 - Advice for Busy Individuals Wanting to Start a Business
17:43 - Approach in Developing New Products
22:06 - The Importance of Empathizing with Customers and Solving Their Problems
23:46 - Clarifying Brand, Branding, and Marketing Concepts
25:44 - Understanding eCommerce Cash Conversion Cycles
28:00 - Pitfalls to Avoid When Speeding Up the Cash Cycle
32:02 - Additional Insights about the Book and Where to Find It

89. Building A Cosmetics Brand & Securing Shark Tank Investment w/ Fiona Chan

Brand Builder University — Thu, 19 Oct 2023 11:00:00 +0000

Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.

Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.

In this episode, we talk about:

Where the idea for Youthforia came from
The challenges of cosmetic product development
How Fiona got her first sale and continues to grow marketing efforts
And of course; the Shark Tank experience

Episode Links

Additional Resources

Get our weekly eCom Memo

Talking Points

00:00 - Introduction to Guest: Fiona Co Chan
00:44 - Fiona’s eCommerce Journey
01:30 - Conceptualizing, Innovating, and Developing Products
04:20 - Challenges of Innovating in an Established Market
05:45 - Collaboration with Manufacturers for New Products
06:43 - Safeguarding Unique Selling Points
07:27 - Establishing Strong Branding Principles
08:53 - Securing the First Sale
09:45 - Leveraging Influencer Marketing
11:32 - Exploring Youthforia’s Marketing Channels
15:39 - Pitching on Shark Tank
19:33 - The Impact of Appearing on Shark Tank
21:04 - Building the Youthforia Team and Operational Insights
21:40 - Navigating Growth Challenges
22:21 - Planning for Future Product Development
23:39 - Closing Insights for Entrepreneurs
24:29 - Where to Connect with Fiona and Explore Youthforia

88. Avoiding Amazon Account Suspension w/ Ann Williams

Brand Builder University — Thu, 12 Oct 2023 11:00:00 +0000

If you’ve ever lost sleep over the potential of Amazon account suspension, this is the podcast episode for you.

In it, we’re joined by Ann Williams from GetUnsuspended. We talked through the most common causes for Amazon seller account issues so you can steer clear of them.

We also talked through what to do if your account ever actually gets suspended.

To active accounts and free-flowing Amazon payments!

Episode Links

Learn more about GetUnsuspended

Additional Resources

Get our weekly eCom Memo

Talking Points

00:00 - Introduction To Guest: Ann Williams
01:51 - How GetUnsuspended Started
04:04 - Understanding the Common Causes of Amazon Account Suspensions
07:47 - Strategies for Managing Multiple Amazon Accounts
09:38 - Issues Related to IP Sharing
13:25 - Things To Do To Get Your Account Restored
18:35 - Recognizing Cases Where Account Recovery May Be Unattainable
19:43 - How Amazon Handles Suspensions and Tips To Manage Them
22:25 - Get Unsuspended Services and Packages

87. Selling Millions Of Whoa Dough Bars Per Year w/ Todd Goldstein

Brand Builder University — Thu, 05 Oct 2023 11:00:00 +0000

Todd Goldstein founded Whoa Dough just a few short years ago and now sells millions of healthy snack bars per year.

What started with a vision to create a healthy snack he and his kids can enjoy has turned into a fast-growing national brand.

In this interview, we dove into exactly how he’s done it and talked about product development, branding, marketing, building teams, staying lean, and a whole lot more.

Enjoy!

Episode Links

Buy some Whoa Dough
Connect with Todd on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Todd Goldstein
00:40 - Todd’s Background
01:09 - Story Behind Whoa Dough
03:05 - Crafting a Gluten-Free Product
07:44 - Obtaining Food Product Certifications
09:59 - Whoa Dough Branding
13:05 - Getting the First Sale
15:54 - Whoa Dough Growth and Expansion
17:46 - Building the Team
19:48 - Raising Capital to Fuel Accelerated Growth
20:46 - Finding a Product Manufacturer
22:39 - Other Challenges that Whoa Dough Faced
25:52 - Business Outlook for Whoa Dough
27:21 - Final Advice For Entrepreneurs
28:02 - Where to Find Whoa Dough and Todd

86. Expanding Internationally In 2024 & Beyond w/ Jana Krekic

Brand Builder University — Thu, 28 Sep 2023 11:00:00 +0000

International expansion presents a lot of opportunity for eCommerce brands to grow revenue without having to grow SKU count.

But if you’re not careful it can be a costly exercise and result in missed opportunity.

So in this episode of the Brand Builder Show, we talk to Jana Krekic, founder of YLT Translations.

Jana and her team have helped over 3000 brands expand internationally and are certified industry experts.

In the episode we talked about which marketplaces are worth expanding to (and which aren’t!), best practices for expansion, and what the future might hold for the global opportunity.

Enjoy!

Episode Links

Find out more about YLT Translations
Connect with Jana on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Jana Krekic
00:54 - Jana’s Background
02:17 - Building and Expanding a Team
06:05 - Venturing into the European Market
13:44 - The Pitfalls of Using Google-Translated Content for Listings
19:55 - Effective Management of PPC Campaigns in Europe
22:07 - Translating Images for International Markets
25:07 - Translating Listings for Marketplaces Beyond Europe
31:53 - Insights into the Future of E-commerce, Globally and Internationally
34:25 - Strategies for Rolling Out Products in European Markets
37:03 - Leveraging Tax and Shipping Services
38:11 - Jana’s Recommended eCommerce Services
39:44 - Exploring YLT Translations and How to Connect with Them

85. 7-Figure Amazon Strategies Working Right Now w/ Owais Amin

Brand Builder University — Thu, 21 Sep 2023 11:00:00 +0000

In this week’s episode of the Brand Builder Show, we’re joined by Owais Amin.

Owais is the founder of Upscale Valley, a successful Amazon agency working with 50+ clients.

In the episode, he shares the latest strategies that are working for his top-performing clients…

Including a super-smart launch strategy you’ve probably never considered!

Enjoy!

Episode Links

Connect with Owais

Additional Resources

Get our weekly eCom Memo

Talking Points

00:00 - Introduction to Guest: Owais Amin
00:56 - Owais Amin's Background
05:21 - Exploring Product Research and Launch Strategies
11:49 - Levels of Product Differentiation
17:16 - Product Launch Strategy
23:29 - Maximizing Ranking Through Keyword Optimization
26:45 - Navigating Pricing Strategies
34:26 - Changes in Amazon Review
36:05 - Insights into Product Design and Development
42:47 - Predictions for the Next 12 to 24 Months in the Amazon Industry and How to Prepare for Success
48:20 - Connect with Owais Amin and Upscale Valley

84. Driving Clicks & Conversions On Amazon w/ Daniela Bolzmann

Brand Builder University — Wed, 13 Sep 2023 12:18:50 +0000

There are three core metrics that define success on Amazon:

Impressions…
Clicks…
…and conversions

If you can master driving all three, you can master selling on Amazon.

In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods.

Daniela is a sharp operator who runs her own brand while also working with a number of high-profile, successful clients.

As you’ll hear in this episode, she talks a lot of sense and shares a lot of wisdom.

Enjoy!

Episode Links

Check out Mindful Goods

Additional Resources

Get our free weekly eCom Memo

Talking Points

00:00 - Introduction to Guest: Daniela Bolzmann
01:49 - Daniela’s Background and eCommerce Journey
04:53 - Challenges in a Consumable Business Setup
06:04 - Managing Business in the States from Abroad
07:33 - Dealing with Overwhelm and Prioritization
11:48 - Amazon’s New Review Badge Impact
15:48 - Image Tag Testing and Amazon Experiments
16:25 - Amazon Creator Program
18:22 - Audit Listing Process
21:02 - SEO Optimization
22:21 - Testing Main Image
25:13 - Frequency of Changes and Over-Optimization
29:31 - Content Optimization and User-Generated Content
31:34 - Enhancing Clicks on Amazon Listings
33:30 - Common A+ Content Mistake and Strategy
37:13 - Daniela’s Inspirational Brands
39:25 - Where to Find Daniela and Mindful Goods

83. Getting Your Brand On Retail Shelves w/ Maureen Mwangi

Brand Builder University — Thu, 07 Sep 2023 11:00:00 +0000

As the eCommerce industry grows, so does the range of different sales channels you can explore.

But our guest on this week’s podcast episode believes you shouldn’t discount more traditional channels when looking to grow your business.

Maureen Mwangi is a ‘big box’ retail expert and helps her clients get stocked on some of the biggest retail chains in the US.

In this episode, I quizzed her about when a brand is ready for retail, how to get it ready, and how to create agreements with retail buyers that are a win/win.

Enjoy!

Episode Links

Subscribe to Maureen’s Podcast

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Maureen Mwangi
01:20 - Maureen’s Background
05:14 - Can Smaller E-commerce Brands Enter Retail?
07:27 - Challenges in Retail Entry
10:42 - Launching with Retail as the First Channel: Is It Advisable?
11:26 - Crafting Retail Contracts and Protecting Brand Interests
15:49 - The Role of Product Packaging in Retail Success
19:31 - How to Start Connecting with Retailers
22:08 - Pricing Considerations for Retail
25:09 - A Case Study: An E-commerce Business's Journey into Retail
28:34 - Where to Find Maureen

82. The Latest Amazon Advertising Strategies w/ Sammy Akthar

Brand Builder University — Thu, 31 Aug 2023 11:00:00 +0000

Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace.

In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar.

Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutting edge of what is working right now.

In the episode, we talked about the latest strategies he’s testing including a unique approach to organic ranking through geo-targeting.

Find out all about it in this week’s episode!

Episode Links

Follow Sammy on YouTube

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Sammy Akthar
00:55 - Sammy’s Background
02:01 - The Path to Agency Services
03:25 - Crafting a Coffee Brand
05:09 - Evolution of Amazon
09:02 - Defining Success: KPIs in Amazon Advertising Assessment
14:01 - Unlocking Conversion Benefits through Q&A
15:20 - Campaign Structure: Strategies for Optimization
20:07 - Geolocation's Role in Ranking Dynamics
24:10 - Strategies To Maximize ROI on Amazon
26:53 - Amazon's Changing Ecosystem
30:49 - Key Advice from Sammy
31:30 - Explore Sammy’s Podcast

81. How To Reclaim Money Amazon Owes You w/ Lee Loree

Brand Builder University — Thu, 24 Aug 2023 11:00:00 +0000

If you’ve ever sold products on Amazon there’s a good chance you’re owed money.

Why?

Because every day Amazon accidentally loses or damages products in the midst of its gigantic fulfilment operation, but doesn’t always reimburse you for them.

That’s why we asked reimbursement specialist Lee Loree from Carbon6 to come on the Brand Builder Show this week.

He talks us through the main reasons you might be owed money…

But more importantly how you can claim it back so it goes on your P&L - not Jeff’s!

Enjoy!

Episode Links

Get a free account audit with Seller Investigators

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Lee Loree
00:46 - Lee’s Background
01:47 - Acquisition of Seller Investigators by Carbon6
02:53 - Exploring the Causes of Losses for Amazon Sellers
08:37 - Understanding Statutes of Limitations for Reimbursements
10:27 - Seller Investigators' Approach: Synergy of Automated and Manual Processes
16:50 - Collaboration between Amazon and Seller Investigators
18:16 - Scope of Reimbursement Amounts and Timelines
21:43 - Preventive Measures for Sellers to Avoid Losses
24:06 - Advantages of Engaging Services from Seller Investigators
26:47 - Building a Strong and Effective Team
30:35 - Factors Driving Business Growth
33:45 - Connecting with Lee and Finding Seller Investigators

80. Driving Profitable Growth With Facebook Ads w/ Nigel Thomas

Brand Builder University — Thu, 17 Aug 2023 11:00:00 +0000

Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform.

In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands.

In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value.

Enjoy!

Episode Links

Find Nigel on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Nigel Thomas
01:53 - Nigel’s Background
09:28 - Dynamics of Facebook Advertising
16:49 - Importance of Having Good Creatives
20:43 - Utilizing User Generated Content as Creative
25:43 - How to Combat the Rise of Advertising Costs
27:17 - Optimizing Landing Page For Conversion
29:44 - Increasing Average Order Value
32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel
35:02 - Return on Ad Spend vs Marketing Efficiency Ratio
39:08 - Improving Retention and Increasing Customer Lifetime Value
42:49 - How to Connect with Nigel

79. Finding The Best Amazon Wholesale Opportunities w/ Isaiah Fritz

Brand Builder University — Thu, 10 Aug 2023 11:00:00 +0000

If you’re looking for extra income streams for your business, look no further than this week’s podcast episode.

We sit down with wholesale expert Isaiah Fritz who shares a new approach to popular selling method that eliminates competition and protects margin.

We talked about how to find suppliers, what to look for in products, and how to set up carefully crafted exclusive agreements that put the ball in your court.

Episode Links

Find Isaiah on LinkedIn or Twitter
Isaiah’s Website

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Isaiah Fritz
01:46 - Isaiah Fritz’s Background
06:22 - Focus of Isaiah’s Business
09:11 - Entering the Wholesale Market
15:20 - Manual Approach vs. Utilizing Tools
17:45 - Common Challenges in the Wholesale Business
25:33 - Understanding Wholesale Margins
28:41 - Addressing Storage Concerns in Wholesale Operations
32:13 - Exploring the Sale of a Wholesale Business
34:47 - Private Label Brands and Selling to Wholesale Distributors
39:25 - Valuable Wholesale Insights from Isaiah
41:39 - Where to Connect with Isaiah

78. Mastering Amazon Sponsored Display Ads w/ Stephen Noch

Brand Builder University — Thu, 03 Aug 2023 11:00:00 +0000

Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads.

But a large percentage never even touch Sponosored Display ads.

There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign.

However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies on offer.

To talk through all these wild and wonderful options, we brought Stephen Noch from Ocean PPC onto the show.

In this episode, we talked about how Sponosred Display ads work, who should be using them, and the best strategies to get started with.

Don’t miss this one!

Episode Links

Connect with Stephen on LinkedIn
Listen to the That Amazon Ads Podcast

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest - Stephen Noch
00:37 - Stephen Noch’s Background
02:43 - Understanding the Full-Funnel Concept
05:15 - Crafting an Effective Marketing Strategy for Smaller Brands
08:01 - Sponsored Products vs. Sponsored Brands Approach
12:25 - Key Differences in Amazon Sponsored Display
19:10 - Amazon Sponsored Display vs. Facebook Ads: A Comparison
20:46 - Audience Targeting for Sponsored Ads
23:55 - Navigating the Creative Side of Sponsored Ads
30:56 - Additional Tips on Audience Targeting
36:09 - Key Advice on Amazon Advertising
38:19 - Where to Connect with Stephen Noch

77. Using AI To Gain A Copywriting Edge w/ Chelsea Cohen

Brand Builder University — Thu, 27 Jul 2023 11:00:00 +0000

The rise of AI has been clear for all to see, but most people still don’t know how to use it effectively to grow their business.

The opportunity is huge, but the pitfalls are also equally large.

So, in this week’s podcast episode, we’re joined by copywriting expert Chelsea Cohen to discuss how to effectively use AI to research, write, and grow your business.

We talked about:

AI’s copywriting hacks and pitfalls
How AI can both strengthen and weaken your competitive edge
AI’s SEO challenges
Maintaining an authentic brand voice
And much more!

Episode Links

Get Chelsea’s free ChatGPT prompt package

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Podcast Guest: Chelsea Cohen 00:50 - Chelsea's Background 03:48 - AI Hacks and Pitfalls 06:52 - Can AI weaken your competitive edge? 10:11 - AI-written bullet points and their impact on sales potential 11:48 - Brevity vs. long keyword in copy 14:33 - Copywriting Frameworks 16:30 - Bard vs ChatGPT 17:15 - Brand voice and its implementation with AI 20:44 - Other ways AI can support your business 22:21 - Leveraging AI for Amazon SEO and finding the right keywords 26:04 - Integrating images in the workflow: Writing copy and framing images 27:14 - Future of AI usage 29:16 - Special Giveaway for Listeners

76. Writing Product Listings That Convert w/ Emma Schermer Tamir

Brand Builder University — Thu, 20 Jul 2023 11:00:00 +0000

Your product detail pages are some of the most important digital real estate in your eCommerce business.

Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year.

But what are the best ways to write an optimized product listing right now, in today’s market?

To talk this through in detail this week, we welcome Emma Schermer Tamir to the podcast.

Emma is the founder of Marketing By Emma and has helped over 1,500 clients create product listings that convert.

In the episode, we talked about:

Writing great copy
Carrying out in-depth market research
Translating good copy into great images
And much more!

Enjoy!

Episode Links

Get a FREE listing audit from Emma

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction To Guest: Emma Schermer Tamir
04:36 - Emma's Background
07:57 - Major changes impacting Amazon sellers' listing approach
11:35 - The synergy between copy and images
14:59 - Research process for listing creation
24:31 - Sequencing for conversion: Should copy or images come first?
31:27 - Differentiating main images and A+ Content inclusions
37:25 - Key mistakes frequently made by Amazon sellers
41:43 - The influence of AI on Copywriting businesses
46:09 - How Marketing by Emma can assist you?

75. Growing An 8-Figure Brain Food Brand w/ Will Nitze

Brand Builder University — Thu, 13 Jul 2023 11:00:00 +0000

Growing a food brand is no walk in the park, let alone growing one to $25m in sales.

But that’s exactly what Will Nitze - this week’s podcast guest - has done with food brand IQBAR in just 5 short years.

In this insightful episode, we talked through the entire journey, including:

How he came up with the idea
How he funded its growth through crowdfunding and rounds of investment
What the research, development, and testing processes looked like
How Amazon compares to other channels like DTC
And so much more!

Will is a savvy operator and this is an episode not to be missed!

Episode Links

Grab an IQBAR or ten
Connect with Will on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Guest: Will Nitze
01:21 - Will's Entrepreneurial Journey and the Story Behind IQ Bar
07:42 - Exploring Brain Food: What It Is and Its Benefits
10:15 - Avoiding Hard Claims for Supplement Brands
12:36 - Creating IQ Bar's Unique Recipes
14:45 - Journey with Manufacturers
16:20 - Starting Number of Units: Initial Production Considerations
17:33 - Launching with Kickstarter: Funding the Business
20:05 - Revenue Targets and Channels
22:24 - Dealing with Copycat Players: Navigating Competition
26:30 - Omnichannel Business Model
30:23 - Cash Flow Challenges: Scaling Up and Managing Finances
33:10 - Financing Routes: Options for Funding Growth
34:27 - Beyond Cash Flow: Addressing Other Scaling Challenges
37:10 - Managing Shareholder Pressure
38:20 - Will's Workweek Insights
39:43 - What's Next for IQ Bar? Future Plans and Innovations
42:39 - Discover More about Will: Where to Find Additional Information

74. Jungle Scout’s Jake Zaratsian Shares His Top Prime Day Strategies

Brand Builder University — Thu, 06 Jul 2023 11:00:00 +0000

Prime Day is an Amazon event that creates a lot of opportunity for sellers.

Millions of hungry buyers flood the platform every year looking for good deals and exciting new products.

But how do we make the most of this opportunity?

That’s exactly what I talked through with Jake Zaratsian from Jungle Scout on this week’s podcast.

We discussed the best Prime Day strategies to help you maximize your sales, including:

How to optimize your listing ahead of the big event
The importance of setting clear goals for high-volume periods
Why you shouldn’t scale back ads in the run up to Prime Day
Maximizing ad performance during the event
Capitalizing on a ‘halo effect’ after the event
And a stack more!

So, whether you’re getting ready for an imminent Prime Day or looking to get prepared well ahead of the next big event, this is a super actionable, must-listen episode!

Episode Links

Check out Jungle Scout’s latest offers (be sure to subscribe to their emails to be notified about any Prime Day discounts they run!)
Follow Jungle Scout on Instagram

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction To Guest: Jake Zaratsian, Jungle Scout
01:12 - Jake's Background
03:30 - What is Prime Day?
05:18 - Biggest needle movers for Amazon sellers on Prime Day
11:10 - Prime Day advertising tips
13:42 - Using seasonally-targeted keywords
17:02 - Best approach to pricing and promotions
19:30 - Prime Day deals strategy
22:50 - Short-term preparation for Prime Day
25:57 - Prime Day experience for Amazon sellers
29:35 - Long-term preparation for Prime Day
34:54 - Prime Day inventory management preparation for new sellers
37:43 - Post-Prime Day: Leveraging the ripple effect
42:31 - Key takeaways from Jake
45:04 - Learn more about Jungle Scout
47:38 - How to connect with Jake

73. Behdad Jamshidi: Mastering The eCommerce Brand/Agency Relationship

Brand Builder University — Thu, 29 Jun 2023 11:00:00 +0000

As your eCommerce brand grows you’ll naturally look to bring on help within key areas of the business.

Whether that’s marketing, accounting, or any other area, finding the right freelancers, agencies, and in-house team is a key skill to master.

Knowing when to choose which option is also a vital part of the process.

So in this week’s episode of the Brand Builder Show, we invited marketing broker Behdad Jamshidi to share his wisdom on the subject.

He has experience working with over 600 agencies and a lot of good thoughts to share.

In the episode, we talked about:

When is the right time to use freelancers vs agencies
How to find the right agencies and partners to grow your business
How to maintain a healthy relationship with agencies
Getting the best value from outsourced work
And a whole bunch more!

It’s the perfect episode for growing brand owners looking to level up their operations. Enjoy!

Episode Links

Learn more about CJAM Marketing
Connect with Behdad on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction to Guest: Behdad Jamshidi
00:53 Behdad’s Background
03:44 The Journey of Outsourcing
06:58 Benefits of Collaborating with an Agency
10:16 In-house Team vs. Agency: Things to Consider
14:23 Challenges When Working with Agencies
17:38 Establishing a Healthy Relationship Between Business and Agency
24:12 Key Considerations for Business Owners When Choosing an Agency
26:23 Recommended Steps for an Average eCommerce Business Seeking Extra Help
29:40 Opportunities for Entrepreneurs Looking to Build an Agency
31:30 Setting a Realistic Payment Expectation when Working with an Agency

72. Tyler Gregg: Using Google Ads To Grow On Amazon

Brand Builder University — Thu, 22 Jun 2023 11:00:00 +0000

Running Google Ads to Amazon products is one of the best ways to drive organic ranking on Amazon right now.

But getting them set up is a new skill to learn, and running them profitably an art to master.

So, in this week’s episode of the Brand Builder Show we asked Tyler Gregg from Ampd.io to join us to help break down some of the best practices.

Ampd has helped over 3,000 Amazon sellers get set up with Google Ads and as a result, has developed a highly optimized process that continues to produce a large number of successful case studies.

In the episode, we talked about:

Why Google Ads are a great option for Amazon sellers
The key pillars of success with Google Ads (including some useful CTR optimization hacks!)
Using Google Ads for launches vs long-term, profitable sales
And a whole bunch more!

Episode Links

Check out Ampd

Additional Resources

Read our guide on setting up Google ads for Amazon products
Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction to Guest: Tyler Gregg
01:25 Background of Ampd
04:06 Can driving Google ads to Amazon increase organic ranking?
06:28 Does external traffic positively impact organic positioning only when conversions occur?
10:21 Advantages of using Google Ads for Amazon sellers
12:11 Key factors that determine a product's suitability for Google ads
17:26 Important considerations when setting up Google ads
20:07 Qualifying Google Ads
21:36 Common mistakes to avoid with Google Ads
23:30 Product Launch Lifecycle: Strategy based on Stage
26:53 Other metrics to consider during product launches
33:40 Pro Tip for long-term Google Ads usage for Amazon sellers
37:28 Outlook for Amazon and Google Ads in the next 12 to 24 months
39:38 Where to find Ampd

71. Michael Facchin: Mastering Sponsored Brand Advertising On Amazon

Brand Builder University — Thu, 15 Jun 2023 11:00:00 +0000

If you’re selling on Amazon there’s every chance you’re using Amazon PPC to drive sales and increase organic visibility.

But, according to this week’s podcast guest, most sellers are missing out on big opportunities with Sponsored Brand advertising.

While Sponsored Products is the bread and butter of an Amazon PPC strategy, Sponsored Brands can add a significant amount of extra volume without being too complicated to set up.

In this episode, Ad Badger founder Michael Facchin talks us through best practices in getting Sponsored Brand advertising set up in order to quickly add 20-30% extra revenue to your business.

Episode Links

Find out more about Ad Badger

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction To Guest: Michael Facchin

00:55 Ad Badger's History and Background on Amazon

03:55 Story behind the name "Ad Badger"

06:06 Effective brand strategy with sponsored ads in 2023

10:18 How soon should a new seller start sponsored brands?

13:30 Case study: Recommended approach to improve ACOS

17:23 Integrating sponsored brand ads into a campaign structure in terms of promoting keywords

22:36 Landing page - store page vs product page

29:36 Custom images for Amazon spotlight ads

32:08 Where do you see Amazon PPC going?

34:56 What's your #1 Amazon tip for sellers to take away?

37:45 Where can people find out more about you?

70. Israa Alrawi: Email Deliverability Keys For Hitting The Inbox

Brand Builder University — Thu, 08 Jun 2023 11:00:00 +0000

Every savvy brand owner knows that email marketing is key for long-term success.

We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with.

But, if those emails land in spam folders, it’s all a waste of time.

In this week’s episode of the Brand Builder Show, we’re joined by email marketing expert Israa Alrawi to talk about improving email deliverability.

We talked about how you can build a good email reputation, send the right signals to email service providers like Gmail, and how to get more of your emails read by your subscribers so you can make more money with email marketing.

Episode Links

The Winbox

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

0:00 Introduction to Guest: Israa Alrawi

01:18 Background of Israa

05:06 How Israa started in eCommerce using a dropshipping model

06:10 What makes customer service so important

09:42 Customer service and copywriting as key areas of focus

12:17 eCommerce email marketing strategies and best practices

15:03 Understanding customer journey and lifecycle

17:32 Conversion vs Email Opt In

19:47 Why is email deliverability so important?

20:12 What causes email deliverability issues?

24:37 Most common email service providers

26:59 Is setting up your own sending IP recommended?

29:16 Common mistakes to avoid in email marketing

31:31 Static List vs Dynamic List

32:59 Do you recommend creating a win-back campaign?

34:30 Strategies for increasing email engagement

40:23 Israa’s favorite five

45:18 How to reach Israa

69. Rupesh Sanghavi: Growing A 9-Figure eCommerce Business

Brand Builder University — Thu, 01 Jun 2023 11:00:00 +0000

It’s not every day you get to sit down and talk with the CEO of a 9-figure eCommerce business.

However, this week I did!

Rupesh Sanghavi heads up ErgodE, a global eCommerce business that ships millions of orders every year and last year generated $150 million in revenue.

In this insightful episode, we talked about:

The operational challenges (and solutions) of a growing business
Managing inventory at scale
Working with Amazon warehouses and 3PL’s
Using data to inform your decision making

And, you guessed it, so much more! Enjoy.

Episode Links

Connect with Rupesh on LinkedIn

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction to Guest: Rupesh Sanghavi

00:49 Background of Rupesh

06:31 Marketplaces where Rupesh sells his products

09:09 “Exotic Amazon” compared to US Amazon

11:14 Challenges with getting a listing translated

14:13 Revenue goals for Rupesh

16:38 Importance of data-driven decision making

22:20 How technology has helped with inventory management

23:30 Inventory management for brands that you own vs brands that you sell

25:16 Managing inventories and warehouses

29:36 Tips on how you can continue to succeed in Amazon

31:09 Future of e-commerce

33:12 End goal for Rupesh’s company

34:17 Where to find Rupesh

68. Ben Leonard: Sourcing In Vietnam, New Brands, Imposter Syndrome & More

Brand Builder University — Thu, 25 May 2023 11:00:00 +0000

It’s one thing to build a brand once, but this week’s podcast guest has turned around and is doing it all over again.

Ben Leonard founded Beast Gear in 2016, sold it in 2019, and now returns for his third appearance on the Brand Builder Show to talk about new brands he’s building and why he’s doing it.

We discussed:

Sourcing in Vietnam vs China
Truly understanding the customer you’re serving
How to build brands that last beyond any trending tactics
Dealing with the darker side of entrepreneurship
And much more!

This is an episode with a bit of a different feel and speaks to the heart of the eCommerce entrepreneur. Make sure to give it a listen!

Episode Links

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction to Guest: Ben Leonard

01:15 Background of Ben

03:34 E-commerce in Vietnam

05:25 Type of products currently being sourced in Vietnam

07:23 Best way to get started in Vietnam sourcing

09:11 Comparing cost vs China

10:40 New brands that Ben has launched

12:36 Ben talks about his new book, Quit Stalling, Build Your Brand

17:15 Advice for people who lacks business experience

20:37 The imposter syndrome of starting a brand

24:02 Is it still possible to succeed outside of something you are not passionate about?

26:56 The dark side of e-commerce entrepreneurship and how to overcome it

33:14 What’s the bigger purpose of e-commerce?

36:04 Final words of advice for those who are struggling to get started

67. Afolabi Oyerokun: Expert Tips For A Highly Efficient Supply Chain

Brand Builder University — Thu, 18 May 2023 11:00:00 +0000

One of the biggest challenges of a physical product business is just that - physical products.

Sourcing, shipping, and managing inventory is a complex operation that can frustrate beginners and pros alike.

But it needn’t be insurmountable challenge, and there are strategies you can use to run an efficient and profitable supply chain operation.

In this week’s episode of the Brand Builder Show, we sit down with supply chain expert Afolabi Oyerokun.

We talked about how to save costs when shipping overseas, optimize efficiency when working with a 3PL, building a moat around your business, and much more!

Episode Links

Explore Honu Worldwide

Additional Resources

Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction to Guest: Afolabi Oyerokun

00:58 Background of Afolabi

07:02 Afolabi’s favorite five

11:01 Standing out with product innovation

13:29 How do people build moats in their products

14:42 Opportunities for sellers to go in and build a moat around their product

18:54 How much innovation is too much innovation

20:26 Overcoming the resistance coming from your manufacturer

22:52 Cost of mold process and when does it become worth it

25:35 How to protect and prevent others from using your mold

27:39 Insights on optimizing the 3PL strategy

34:31 Saving cost on 3PL

40:09 What will Afolabi do differently if he will start all over again

42:43 Where to find Afolabi

66. Louis Smith: Leveraging The Compound Benefits Of Ecommerce SEO

Brand Builder University — Thu, 11 May 2023 11:15:00 +0000

There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time.

One such strategy is Search Engine Optimization, often the non-sexy option in an industry searching for quick wins.

However, for those willing to put the work in and have the patience required, the benefits of eCommerce SEO are well worth the wait.

In this week’s episode of the Brand Builder Show, we’re joined by eCommerce SEO expert Louis Smith.

We talked about:

How to set up your brand’s website for maximum SEO benefit
What pages you should be prioritizing in order to maximize revenue
A step-by-step strategy for growing your organic traffic
And much more!

If you want to build an organic traffic channel that continues to compound over time (so the work you do today is still working for you in years to come), then this is a must-listen episode.

Episode Links

Talking Points

00:00 Introduction to Guest: Louis Smith

02:05 Background of Louis

05:54 Louis’ favorite five

08:17 What makes SEO a powerful channel?

09:53 SEO Strategy that a beginner can adapt

12:15 What topical authority means

13:55 Content strategy that a brand should have when there are not a lot of informational topics behind their products

16:33 Things you can do to make sure site speed is good on Shopify

20:05 Good site structure that will help for SEO purposes

26:09 Link building in SEO

29:31 What brand owners should be aware of in Shopify

33:25 Louis’ take on AI

37:49 Theme that’s going to help with SEO

39:16 Where to find Louis

65. Andrei Mincov: How To Protect Your Brand With Intellectual Property

Brand Builder University — Thu, 04 May 2023 11:00:00 +0000

If you want to build a real, defensible business it’s essential you consider intellectual property (IP).

IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business.

In this week’s episode of the Brand Builder Show, we’re joined by trademark expert Andrei Mincov to break down the steps you need to take to ensure you’re fully protected on all fronts.

We talked about the different types of intellectual property, when you should pursue each one, and some common mistakes to avoid.

If you’re serious about building a long-lasting, sellable brand - this is a must listen episode!

Episode Links

Talking Points

00:00 Introduction to Guest: Andrei Mincov

01:14 Background of Andrei

06:00 Andrei’s favorite five

08:33 When should someone get a trademark, copyright, patent, etc

13:21 What to prioritize if you want to protect your business

17:58 Defining what is registerable

22:43 Andrei’s take on misspellings and brands that sound alike

23:55 Cost of registering your trademark

26:59 Countries within the scope of Trademark Factory’s services

30:49 When to protect your brand globally

34:10 3 benefits of getting a trademark

37:55 More about Trademark Factory and the services they offer

40:02 Where to find Andrei

64. Erica Rankin: Growing A 6-Figure Cookie Brand w/ Organic Marketing

Brand Builder University — Thu, 27 Apr 2023 11:30:00 +0000

When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising.

In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organic marketing.

She breaks down her strategy for building an audience on platforms like TikTok, and also delves into why building a personal brand can be such an asset for brand owners - even if you have nothing to sell.

This is a great conversation with an inspiring entrepreneur that will give you lots of takeaways to put into your business. Enjoy!

Episode Links

Check out Bro Dough
Connect with Erica on LinkedIn

Talking Points

00:00 Introduction to Guest: Erica Rankin

00:56 Background of Erica

03:28 Erica’s favorite five

07:00 How Bro Dough started and how it grew

09:39 Challenges in selling refrigerated food brands

11:48 Fund-raising for business growth

15:38 Why go for organic content vs paid marketing

19:12 TikTok vs other marketing channels

20:45 Erica’s strategy for collecting emails on TikTok

24:45 Building TikTok community

28:16 Tips to reach different countries when posting from another country in TikTok

29:26 Importance of Personal Branding

32:42 Being present and connecting with people on LinkedIn

37:10 Common mistakes on LinkedIn Contents

39:16 Where to find Erica

63. Daniel Tejada: Creating A+ Content That Drives Amazon Growth

Brand Builder University — Thu, 20 Apr 2023 11:30:00 +0000

Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up?

Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show!

Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your Amazon listings.

Together, we'll dive deep into how optimizing your A+ content can lead to improved conversion rates, turning casual browsers into loyal customers.

Daniel will also guide you through conducting research that uncovers the secret sauce for creating high-performing listings.

Plus, we'll explore how listing images and A+ content work in harmony to grab attention and boost sales.

Don't miss this insightful episode that will help you rise above the competition and take your Amazon sales to new heights!

Episode Links

Connect with Daniel on LinkedIn
Check out Straight Up Growth

Talking Points

00:00 Introduction to Guest: Daniel Tejada

01:14 Background of Daniel

02:26 Daniel’s favorite five

06:44 PPC Strategy and how it has changed over the years

11:03 A Plus content and its importance on Amazon

12:36 Mobile vs Desktop optimization for A Plus content

14:57 Research process for A Plus content and brand analytics

17:55 Competitor comparisons

19:47 Listing images and conversion rate

21:08 Tips on mobile friendliness and inspiration brands

23:58 Successful Amazon advertising strategy in 2023 and campaign strategies

28:57 Future of PPC

30:58 Tips for Amazon sellers

31:45 PPC Tools vs Manual

32:30 Where to find Daniel

62. Quartile’s Bradley Davis: The Truth About Amazon PPC Automation

Brand Builder University — Thu, 13 Apr 2023 11:00:00 +0000

There’s no denying that Amazon PPC has become a more time-consuming endeavor over the years.

As more and more brands advertise on Amazon, it’s no longer a simple set and forget ad platform.

Instead, savvy Amazon sellers need to lean into advanced strategies and automations to save time and make their resources go further.

In this latest episode of The Brand Builder Show, we sit down with Bradley Davis from Amazon PPC automation experts Quartile to discuss:

How Amazon PPC automation really works
The growth benefits of automation in all areas of business
What aggregators like Thrasio are doing differently with Amazon PPC
And much more!

If you want to level up your Amazon PPC game, don’t miss this episode!

Episode Links

Talking Points

00:00 Introduction to Guest: Bradley Davis

01:17 Background of Bradley Davis and Quartile

05:00 Brad’s favorite five

10:50 Concept of PPC Automation

12:55 Business size and threshold before exploring PPC Automation

14:20 Advice to people who are afraid of moving to automation

17:20 More about Quartile’s approach on campaigns

23:45 Pros and cons of Quartile vs an agency

25:36 Advertising strategy for Quartile’s successful clients

27:12 Brad talks about their new product

31:09 Thoughts on AI’s future developments

35:52 Final thoughts on PPC and Quartile

37:29 Where to find Brad

61. Mike Beckham: Brand Strategy, Entering Retail, Visionary Leadership & More

Brand Builder University — Thu, 06 Apr 2023 11:31:31 +0000

Simple Modern is one of the great success stories of Amazon-first brands.

Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup.

In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham.

It was a fascinating conversation where we talked about:

How the Simple Modern brand strategy evolved
What getting your products into retail involves
The necessity of good leadership in growing a strong business
Why business owners need to offer more than just money to motivate a team
What Mike would do if he had to start all over again
And a bunch more!

Episode Links

Talking Points

00:00 Introduction to Guest: Mike Beckham

00:57 Background of Mike Beckham and Simple Modern

04:38 Origin of Simple Modern

15:50 Financials in the first two years

24:42 Simple Modern’s journey to Retail

31:14 Transition to Amazon Pre-Covid and Mike’s challenging times as a leader

36:44 How to come up with a vision for your business and track your progress

44:01 Incentivizing people and winning with the company

48:12 Leadership advice for new entrepreneurs

60. Abby Hehemann: AI & Data-Driven Email Marketing For eCommerce

Brand Builder University — Thu, 30 Mar 2023 12:00:00 +0000

It’s no secret that a solid email marketing strategy is a must for any eCommerce brand that wants to maximize revenue and be successful over the long term.

But with the world of eCommerce changing so rapidly, how can operators utilize new data and AI technologies to stay ahead of the competition?

In this week’s episode of the Brand Builder Show, we’re joined by Abby Hehemann from Get Response - one of the email marketing industry’s leading tools - to talk through these issues.

We talked about how eCommerce operators can:

Leverage AI tools to speed up their email workflow
Interpret “big data” to optimize email marketing performance
Stay on the cutting edge to maximize ongoing opportunities

And much more!

Episode Links

Talking Points

00:00 Introduction to Guest: Abby Hehemann

01:00 Background of Abby

04:58 Abby's favorite five

14:25 Data-driven approach to email marketing

19:46 Succeeding in email marketing for e-commerce businesses

23:45 AI Integration in email marketing

30:44 Can AI also help small brands in email marketing?

33:14 Utilizing personalization to grow the business

39:20 All about GetResponse and their services

43:04 Where to reach Abby Hehemann

59. Will Haire: Getting Started With Walmart

Brand Builder University — Thu, 23 Mar 2023 12:30:00 +0000

If you’re looking to expand and diversify revenue for your eCommerce brand then Walmart is an increasingly attractive option.

Walmart are working hard to offer more features to sellers in an attempt to pick up some of Amazon’s market share.

In this week’s episode of the Brand Builder Show, we’re joined by Will Haire from BellaVix.

Will and his team manage both the Amazon and Walmart presence for a number of large, growing brands.

In the episode, we talked about how you can get started on Walmart on what are the key differences between selling on Amazon and Walmart.

Enjoy!

Episode Links

Talking Points

58. Maxence Roy: Building & Selling A Supplements Brand

Brand Builder University — Thu, 16 Mar 2023 12:45:00 +0000

In this week’s episode of the Brand Builder Show we’re joined by Maxence Roy.

Maxence launched a supplement brand in 2019 which he then went on to sell for six figures. He is now head of product development for an 8-figure aggregator and has a wealth of knowledge to share.

In this episode, we walked through his journey from launch to exit, including the highs and lows of the eCommerce journey.

We also talked about how new sellers can go about launching into a competitive space like supplements. There are some great tips in this one, so take a listen today!

Episode Links

Subscribe to Maxence on YouTube

Talking Points

00:00 Introduction to Guest: Maxence Roy

01:01 Background on how Maxence started in eCommerce

04:08 Maxence's favorite five

06:15 Maxence shares about supplements as his niche

09:21 Competitions in selling supplements

13:50 Maintaining profitability amidst competition

16:10 How to market your Amazon listing to increase the perceived value

20:59 Tips on how to start a supplement brand

25:25 Where Maxence got his supplies

26:58 When to sell your brand

28:18 Process of selling through Empire Flippers

30:37 Sharing the lessons Maxence learned from selling his business

32:27 Backstory of selling as an aggregator to working for an aggregator

38:12 Where to find Maxence Roy

57. Mina Elias: Amazon PPC Insights From $3m/month In Ad Spend

Brand Builder University — Thu, 09 Mar 2023 12:30:00 +0000

Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform.

On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias.

Mina is the founder of Trivium Group who currently manage over $3 million per month in ad spend on Amazon.

In the episode we talked about how Amazon PPC has changed (but may not change much more) and how Amazon sellers can succeed by focusing on metrics that actually matter.

Spoiler alert; ACOS is NOT one of them!

That and more controversial PPC takes from Mina coming up in this episode!

Episode Links

Talking Points

56. Kfir Abud: Using Amazon Attribution Insights To Drive Growth

Brand Builder University — Thu, 02 Mar 2023 13:00:02 +0000

Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond.

The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited.

This week’s guest on the Brand Builder Show is Kfir Abud, co-founder of Attribution Insights.

In the episode, we talked about how Attribution works, some best practices for setting campaigns up, and some of the external traffic strategies you should be considering.

We also talked about what Kfir’s most successful clients are doing with external traffic right now.

Episode Links

Talking Points

00:00 Introduction to Guest: Kfir Abud 01:20 Background of Kfir Abud on e-commerce 02:47 Kfir’s favorite five 09:18 What is Attribution? How do sellers use it? 11:30 Weakness of Attribution vs Pixel 16:04 Campaigns on Attribution 19:02 Influencer Marketing 22:34 Best Practices on Attribution 25:25 Where do clients usually use Attribution? 28:01 Future of external traffic 32:40 Kfir’s choice of external traffic method 34:03 Where can people find Attribution Insights?

55. Jon Tilley: Using ChatGPT To Write Amazon Listings In Minutes

Brand Builder University — Thu, 23 Feb 2023 13:00:00 +0000

The opportunities for eCommerce brand owners to leverage AI tools to reduce workload and increase efficiency continue to develop rapidly.

One of the fastest movers in the Amazon tools space is ZonGuru who have recently shipped a ChatGPT integration to their keyword research and listing optimization tool.

In this episode, we’re joined by founder Jon Tilley who gives us a demo of the tool and shows how it can optimize your Amazon listing 30% better than your top competitors.

We also talked about the future of AI and what it holds for us in the eCommerce space. Don’t miss it!

Episode Links

Exclusive access to the ZonGuru x ChatGPT BETA

Talking Points

00:00 Introduction to Guest: Jon Tilley 01:00 Background of Jon Tilley 03:16 Jon's Favorite Five 09:10 AI Overview - Will it replace humans and their jobs? 14:59 Where can Amazon sellers use ChatGPT/AI 17:42 Developments on ZonGuru using ChatGPT/AI 23:11 How to get accurate output and best results from ChatGPT/AI 28:19 Live demo of ZonGuru website and their listing optimizer 34:10 Is it legal to use listings generated by AI? 38:18 Tips on how Amazon sellers can create better listings through ZonGuru 40:51 The future of ZonGuru

54. Eric Bandholz: Building BeardBrand’s Organic Marketing Machine

Brand Builder University — Thu, 16 Feb 2023 13:00:00 +0000

It’s a huge honor to have a legend of the eCommerce space join us on the podcast this week Eric Bandholz.

Eric launched BeardBrand in 2012 in order to scratch his own itch and has since built it into one of the leading beard product brands in the world.

The real driver of success behind BeardBrand is its monstrous organic marketing efforts.

With over 2million YouTube subs, 600k TikTok followers and 1m+ monthly blog readers, BeardBrand drives almost all of its sales through organic channels.

In this episode Eric broke down how they started with each channel, and the approach you should take too, even if you’re a small brand just getting started.

We also finished up talking about how to find meaningful balance as an entrepreneur in the middle of hustle culture.

Enjoy!

Episode Links

Buy some BeardBrand products

Talking Points

00:00 Introduction to Guest: Eric Bandholz 00:38 Backstory of BeardBrand 03:15 Eric's Favorite Five 07:04 Starting Out BeardBrand 14:27 How Organic Marketing Helped Grow The Business 16:00 Why Go For Organic Marketing? 17:55 How Paid Ads Worked For BeardBrand 19:50 Expanding To Other Countries 21:30 TikTok Marketing Strategy - What's Causing The Growth? 25:55 Importance of Bringing Value To Your Audience 28:20 Repurposing Content Across Different Platforms 30:01 BeardBrand Team 31:05 BeardBrand's Fulfillment 31:54 Building BeardBrand's SEO 37:04 What Does A Normal Week Look Like For BrandBeard's CEO? 41:31 Advice To Aspiring Entrepreneurs 44:15 Where Can People Find Out About BeardBrand

Using AI To Write Amazon Listings w/ Britton Upchurch - #53

Brand Builder University — Thu, 09 Feb 2023 13:00:00 +0000

The recent rise of ChatGPT has put AI on everyone’s minds, but how can Amazon sellers utilize this technology to speed up their workflow and increase productivity?

In this week’s podcast, we sit down with Britton Upchurch, founder of perci.ai a revolutionary new tool designed to help you do just that.

Perci is an AI writing tool specifically built to help write Amazon listings faster - and better.

In this episode, we talked about the rise of AI, and the future of GPT technology, and got a live demo of how you can write an initial draft of an Amazon listing in under 5 minutes.

The results were honestly surprising - this is such a fascinating topic to explore so we’re sure you’ll love this episode!

Episode Links

Try Perci.ai with 50% off - Use code BBU50

Talking Points

0:00 Introduction to Guest - Britton Upchurch 01:29 Britton's Background and How Perci started 03:30 Britton's Favorite Five 08:04 Keys To Becoming An Effective Copywriter 10:27 How To Effectively Write An Amazon Listing 13:36 Britton's Copywriting Process and How To Improve In Writing 16:28 Development of Copywriting AI and How It's Changing The World 21:48 Can AI Write A Good Amazon Listing? 23:43 Walkthrough of Perci - Amazon Listing Generator 36:53 ChatGPT vs Copywriting AI - What Makes Perci Different? 41:38 How Copywriting AI Changed The Way Amazon Listings Are Made 43:01 The Future of AI and Copywriting In The Next 12-24 Months 44:54 Perci Special Subscription Offer

Keys To Building A Sellable Brand w/ Ben Leonard - #52

Brand Builder University — Thu, 02 Feb 2023 13:00:00 +0000

In this week’s episode of the Brand Builder Show, we welcome Ben Leonard, who founded, scaled, and sold the 7-figure brand, Beast Gear.

He now helps brand owners do the same through his brokerage EcomBrokers and we are excited to announce that he is the newest lecturer inside Brand Builder University.

The brand new Exit Engine course has just been released inside BBU so in this episode, we chatted through some of the topics surrounding building sellable brands that are covered in the course, such as:

The foundations of a truly valuable brand
What top-paying buyers are looking for in 2023
How to maximise your exit valuation from day one
And so much more!

Episode Links

Talking Points

0:00 Introduction to Guest - Ben Leonard 01:01 Get To Know More About Ben 02:25 Latest Updates on Ben's Brands 03:36 Ben's Favorite Five 07:37 What's It Like Selling A Brand In 2023? 12:45 What Is The Value Pyramid and Why Is It Crucial? 17:25 How To Build A Sellable Brand 24:00 Growing Your Brand 26:16 Approach In Launching Products With A New Business 27:20 Ideal Startup Capital When Launching A Business 29:01 Strategy on Building A Business 31:50 How Financial Position Changed Ben's Outlook In Life 33:44 Find Out More About Ben and EcomBrokers

Product Development & Organic TikTok Marketing w/ Oren Schauble - #51

Brand Builder University — Thu, 26 Jan 2023 13:00:00 +0000

You’re in for a treat in this week’s episode of the Brand Builder Show where we’re joined by product development pro, Oren Schauble.

Oren has a distinguished resume having worked with a wide range of successful brands and agencies in the eCommerce space.

He uses his wealth of experience to create engaging and informative content around product development and organic marketing.

In this episode of the podcast, we talked about:

How to ensure the highest possible quality in your products
Where to find the absolute best manufacturers
What are the biggest product opportunities this year
How every brand should be using short-form video for effective marketing
An organic TikTok playbook
And heaps more…

An episode not to miss!

Episode Links

Follow Oren & subscribe to his great newsletter

Talking Points

0:00 Introduction to Guest: Oren Schauble 0:43 Oren's Background 2:41 Get To Know More About Oren's Favorite Five 6:49 Fundamentals of Product Development 9:35 How To Find Good Manufacturers 12:56 Sourcing Clothing through Mixed Supply Chain 14:15 Ensuring Product Quality 15:02 How To Be Clear On Product Quality Expectations 15:52 How To Make Your Products Stand Out 17:07 Marketing Your Product on Multiple Platforms 18:12 Getting Started on TikTok 20:48 Repurposing Video Content on Different Platforms 26:17 Biggest Product Opportunities in 2023 28:57 Find Out More About Oren

Optimizing The Needle Moving Metrics On Amazon w/ Marc Jepsen - #50

Brand Builder University — Thu, 19 Jan 2023 12:45:00 +0000

When it comes to selling on Amazon, data is king.

If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly - how you can improve them.

In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market - ManageByStats.

Marc is an expert on managing an Amazon business by measuring and acting upon key metrics, and in this episode, we talked about:

What the four most important metrics are for any Amazon seller How to improve each of those metrics How a data-driven approach can help grow your business How ManageByStats was recently acquired by Carbon6 And much more!

Episode Links

Extended 3-month free trial with ManageByStats

Follow ManageByStats

➡️ Linkedin: https://www.linkedin.com/company/managebystats/ ➡️ YouTube: https://www.youtube.com/c/ManagebystatsTools ➡️ Facebook: https://www.facebook.com/managebystats ➡️ Twitter: https://twitter.com/ManageByStats ➡️ Instagram: https://www.instagram.com/manage_by_stats/

Talking Points

0:00 Introduction To Guest: Marc Jepsen 0:41 How Building Brands Paved The Way For Creating ManageByStats 2:50 Carbon6’s Acquisition of The Software 7:27 Journey To Building An Amazon Business 15:59 Four Key Metrics To Ensure Your Business is in the Right Direction 18:55 Insights On Most Successful Clients 27:15 How Customer Lifetime Value Plays A Role In Your Profitability 29:11 What Is Product Lifetime Value and Why It’s Important 31:05 Outlook in the Next 24 Months in the eCommerce Industry 35:24 Best Way To Find ManageByStats

Amazon External Traffic Growth Strategies w/ MaverickX Founder Ben Faw - #49

Brand Builder University — Thu, 12 Jan 2023 11:00:00 +0000

One of the most effective strategies for growing sales on Amazon right now is utilizing external traffic to boost organic ranking.

Amazon even incentivize you to do it by offering a 10% Brand Referral Bonus. But how do you get started? And what KPIs should you be focusing on?

In this week’s episode of the podcast we speak to Ben Faw, founder of MaverickX - a company entirely focused on external traffic campaigns.

We talked about: How Ben built and sold BestReviews for $100million Why driving traffic to Amazon is essential in competitive markets Keys for success when deploying this strategy And a whole bunch more!

Episode Links

Check out MaverickX Connect with Ben on LinkedIn

Talking Points

How To Sell On Amazon Europe Successfully w/ Anton Hermann - #48

Brand Builder University — Fri, 16 Dec 2022 17:24:19 +0000

Selling on Amazon in Europe remains to be a huge opportunity - if you do it right.

There is significant demand (Amazon Germany, for instance, generates more revenue than Amazon UK) and also lower levels of competition.

However, as time has gone on more rules, regulations, and compliance challenges have been introduced and created a higher barrier to entry.

In this episode of the Brand Builder Show we’re joined by Anton Hermann from SPACEGOATS.

We discuss how to overcome these higher barriers to entry, and why they are in fact a big positive for those that are willing to put in the work.

Episode Links

> Check out SPACEGOATS

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Facebook Ads - How To Scale Safely w/ Eroslav Georgiev & Rohaan Khan - #47

Brand Builder University — Thu, 08 Dec 2022 12:00:00 +0000

Facebook ads are one of the most scalable advertising opportunities available to eCommerce brand owners.

But a successful Facebook ads campaign can also become a risk if you don’t understand how to maintain account health.

Get too reliant on Facebook ads as a marketing channel and come against account shutdowns and you could severely hamper your brand’s growth.

With that in mind, in this episode of the Brand Builder Show, we sat down with Eroslav & Rohaan from Orange Trail who ran us through exactly how to scale Facebook ads in a sustainable, healthy way.

⭐️ EPISODE LINKS ⭐️

Explore Orange Trail

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Ecommerce Email Marketing Foundations w/ Reinis Krumins - #46

Brand Builder University — Thu, 01 Dec 2022 12:00:00 +0000

Email marketing is one of the best and most affordable ways to drive more revenue for your eCommerce brand.

But how do you get started? And where will you see the quickest, most significant results?

Well, in this week’s episode of the Brand Builder Show we’re joined by the “Digital Postman” Reinis Krumins, owner of AgencyJR - an email marketing agency driving millions of dollars through email.

In the episode we discussed:

Why email marketing is so important going into 2023
How to structure the most important flows to drive more revenue
What emails you should be sending and how often
How to craft emails that convert
And so much more!

This really was an episode packed full of insight and actionable strategy so be sure to listen until the end!

⭐️ EPISODE LINKS ⭐️

AgencyJR
Follow Reinis on Instagram

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Building vs Buying eCommerce Brands w/ Andrea Balletbo - #45

Brand Builder University — Thu, 24 Nov 2022 12:00:00 +0000

We all recognize that building a brand is a business model with great potential.

But what if you want to shortcut the journey and go from zero to a thriving, profitable business as quickly as possible?

Well, by buying a business you can do just that - fast-track the start-up phase.

In this week’s episode of the Brand Builder Show, we’re joined by Andrea Balletbo from Boopos to talk about exactly how you can do that.

In this episode we talked about:

The advantages of building vs buying an eCommerce business
Knowing where to look to find businesses to buy
Evaluating businesses and knowing what to look for in an acquisition
Financing options available to entrepreneurs looking to acquire businesses
And a whole lot more!

⭐️ EPISODE LINKS ⭐️

> Explore Boopos

> Connect with Andrea on LinkedIn

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Growing A 7-Figure Brand Whilst Travelling The World w/ Tray Brunner - #44

Brand Builder University — Fri, 18 Nov 2022 13:00:00 +0000

To grow a time and location-independent income is the dream for so many.

But how do you actually go from zero to freedom?

Well in this week’s episode of the Brand Builder Show we’re joined by Tray Brunner who launched BambooAve just a few short years ago with the dream of doing just that.

He & his partner have since grown the brand to 7-figures in revenue whilst spending large chunks of time overseas in locations like Bali.

In this episode we dive into a few topics:

Product: How Tray identified the product opportunity and worked with manufacturers to produce a clothing item they were proud of.
Marketing: How Tray’s experience working at Facebook helped launch BambooAve to 300% growth multiple years running without taking on any capital.
Team: The lean approach taken to build the brand with strength & flexibility.

A must listen episode for anyone looking to build a brand and have time and location freedom!

⭐️ EPISODE LINKS ⭐️

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

How To Create & Optimize Subscription Offers w/ QPilot’s Matthew Holman - #43

Brand Builder University — Thu, 03 Nov 2022 12:00:00 +0000

Increasingly regarded as the ‘holy grail’ of eCommerce income, subscription revenue has a number of benefits for brand owners.

But what kind of product lends itself to a subscription model? And how can a brand owner optimize their business for a growing percentage of recurring revenue?

In this week’s episode of the Brand Builder Show we’re joined by Matthew Holman from subscription software QPilot.

We discussed how to get started, improve conversion rate, and reduce churn rate to make your subscription offer a long-term success.

⭐️ EPISODE LINKS ⭐️

> Check out QPilot

> Subscribe for brand building insights

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Optimizing Amazon Listing Images w/ AMZ One Step Founder Kamal - #42

Brand Builder University — Thu, 27 Oct 2022 12:00:00 +0000

They say a picture tells a thousand words.

This is as true on Amazon as it is anywhere in the world.

Creating high-quality, story-telling images is one of the most important aspects of creating a well-optimized Amazon listing.

So in this episode of the Brand Builder Show, we sat down with Kamal from AMZ One Step to talk best practices for listing images.

We discussed:

How to create a main image for any product that truly stands out
What methods to use to tell a compelling story with your images
How to create A+ Content that builds your brand and boosts your conversion rate

Kamal shared some insightful tips that can really help elevate your game, so be sure to listen to the end of this one!

⭐️ EPISODE LINKS ⭐️

> Check out AMZOneStep

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

How To Invent & Launch A Game w/ PaddleSmash Founders Tim & Scott - #41

Brand Builder University — Thu, 20 Oct 2022 11:45:00 +0000

Have you ever wondered how to get a brand-new product to market?

Or thought of launching something on the back of a fast-growing trend?

If so, then this episode of the Brand Builder Show is a must-listen!

We sat down with Tim & Scott, founders of a new backyard gaming concept PaddleSmash - a Pickleball style game that is soon to hit retail stores across America.

In the episode we talk about market research, product development, marketing and much more!

⭐️ EPISODE LINKS ⭐️

> Save 30% on a PaddleSmash set with code BEN30

⭐️ RESOURCES ⭐️

Subscribe to the BBU newsletter and get our 99-point brand growth checklist free

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Latest Amazon Product Ranking Strategies w/ Alina from AZ Rank - #40

Brand Builder University — Thu, 13 Oct 2022 12:33:10 +0000

Every seller knows that ranking products on Amazon is a make-or-break objective.

Rank your products well and benefit from the waves of traffic that flows through Amazon.

On the other hand, fail to rank products on page one and you’ll easily be ignored.

To try and help with this massive topic this week we welcomed Alina from AZ Rank onto the podcast.

Alina has worked both on her own brands and with a host of other sellers over recent years and helps them launch (and re-launch) products with great ranking momentum.

In this episode we talked about why ranking is so important, what has changed on Amazon over the last 12 months, and how Alina’s most successful clients are effectively ranking new products today.

⭐️ EPISODE LINKS ⭐️

> Try AZ Rank

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

eCommerce Growth Funding & Cash Flow Keys w/ Piers From Storfund - #39

Brand Builder University — Thu, 06 Oct 2022 09:00:00 +0000

Every Amazon seller and eCommerce brand builder knows that one of the biggest challenges when growing your business is cash flow.

How do you continue to finance growth with so much inventory expenditure needed?

The good news is that there are a lot of solutions available to you, and in this week’s podcast episode we’re joined by Piers from Storfund to explore these options.

In this episode you’ll learn more about the strengths and weaknesses of the various options available to you so you can make informed decisions about funding the growth of your business.

⭐️ EPISODE LINKS ⭐️

Explore Storfund

If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!

Amazon Listing Optimization Secrets Of 9 Figure Brands w/ Julian Lohse - #38

Brand Builder University — Wed, 28 Sep 2022 20:18:48 +0000

If you’re looking for some inspiration for your Amazon listing optimization then this episode is for you.

On this week’s episode we’re joined by Julian Lohse, co-founder of an Amazon listing optimization agency that lives and breathes all things conversion rate on Amazon.

In this episode, we talk about why listing optimization is so important…

And how to build a real brand on Amazon. Julian shares a great thought on brand building on Amazon that is worth the listen alone.

> Connect with Julian on Twitter.

> Subscribe (free) to the Brand Builder newsletter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

037 - How The Halo Effect Can Help Grow Your Amazon Sales w/ ZonGuru’s Jon Tilley

Brand Builder University — Tue, 26 Jul 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru.

In this episode we discussed:

How to choose the right keywords and initiate the “Halo Effect” for your Amazon products
How to launch products in competitive niches
What your first 12 months should look like to succeed when launching on Amazon.

Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107

Follow ZonGuru’s Rate Your Hack series on Instagram: https://www.instagram.com/zonguru

Helpful resourses:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Jon

06:06 Contextual SEO

08:52 Halo Effect Method

12:49 Writing your listing

18:08 First 12 months success

22:47 VC funding

25:44 ZonGuru Tools

33:57 Dealing with competition

37:18 What’s next for ZonGuru

036 - Success on Amazon In Spite Of Amazon w/ Lesley From Riverbend Consulting

Brand Builder University — Tue, 19 Jul 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive.

In this episode we discussed:

How to win against the eCommerce giant in 2022
The absolute best way to get fast, helpful support from Amazon Seller Support
How to maximize revenue whilst reducing risks
And much more!

Connect with Lesley & Riverbend:

Helpful resources:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Lesley

04:02 How to handle Amazon

09:44 Frustrations with Seller Support

15:13 Amazon abusing position

18:17 Maximize revenue, reduce risk

22:31 Creating a lasting brand

24:55 Product safety precautions

28:40 Amazon transparency program

035 - Improving Conversion Rate & Average Order Value w/ Carl Weische

Brand Builder University — Tue, 05 Jul 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Carl Weische who is taking the eCommerce Twitter community by storm!

Carl operates a fast-growing conversion rate optimization agency and helps eCommerce brands grow their revenue and profitability by improving the on-page experience for customers.

In the episode we covered the key mistakes beginners make and how you can avoid them!

Follow Carl on Twitter - check his timeline for a TON of gold nugget case studies

Helpful resourses:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Carl Weische

04:27 Conversion optimization

08:55 Custom coding apps

09:54 SEO biggest mistakes

12:17 Improving conversion rate

15:52 Increase customer's trust

20:19 Working with Carl

034 - SEO For Beginners - Your First 100 Visits/Day w/ Claire Howarth

Brand Builder University — Tue, 28 Jun 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by my good friend and business partner Claire Howarth.

Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day.

In this episode we break down the key stages of getting started with SEO as a beginner:

How to identify low competition and high volume keywords worth targeting
How to write content that ranks for said keywords
How to build authority for your website over the long term

Download the free step-by-step SEO checklist we have developed and use daily for all our content:

> Coming Soon..

Helpful resources:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Claire

01:51 Why bother with SEO?

08:38 Getting started with SEO

12:33 Approach to building good content

17:24 Providing product value

21:13 Researching content ideas

29:03 Writing a good content

38:18 Guiding customer to the next step

45:53 Speed up writing

49:05 Optimizing content’s SEO

033 - Website Conversion Rate Optimization Secrets w/ Jon MacDonald

Brand Builder University — Tue, 21 Jun 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.

In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.

Learn more from Jon:

Jon’s book: Opting In To Optimization
A collection of Jon’s website teardowns (absolute GOLD)

Helpful resourses:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Jon

03:23 Roles in a CRO agency

07:45 Improving conversion rate

11:05 Common failings of new clients

15:43 Advice on navigational menu

18:45 Gaining customer’s trust

23:00 CRO checklist

25:20 Starting an Ecommerce site

31:30 Site testing from customer’s view

032 - Scale Your Brand With Flexible Funding w/ Dana Oren from 8fig.co

Brand Builder University — Tue, 14 Jun 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed:

How to strengthen your supply chain for ongoing growth
What funding options are available for growing businesses
Whether you should scale or sell your business for maximum reward

Learn more about 8fig - www.8fig.co

Helpful resourses:

Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Dana

05:05 Optimizing supply chains

08:32 Flexible Financing Options

15:11 Good time to use 8fig services

18:21 Why take on financing?

20:44 Benefits of not selling your business

26:04 Timeline for credit repayment

27:37 Dana’s recommendation

031 - The Journey To $100million Per Year w/ Simple Modern’s Bryan Porter

Brand Builder University — Tue, 07 Jun 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week you’re in for a treat as we’re joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern.

In this episode we discussed:

How Simple Modern are sustaining 100% growth year on year
How offering more variations of your products can drive substantially more revenue
The clever technique Bryan used to secure licensing deals with Disney, the NBA, NFL and more
Why Bryan believes generosity has been a core driver of the brand’s success
The $5million investment Simple Modern has made into domestic US manufacturing
And so much more!

A not to miss episode!

> Check out Simple Modern
> Follow Bryan on Twitter
> Follow Mike on Twitter

> Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
> Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Bryan Porter

06:26 Staring Simple Modern

08:25 Opportunities in Drinksware

14:18 Amazon percentage volume

16:59 1P Seller on Amazon

21:36 Business expectations

23:44 Manufacturing strategy

27:25 US vs China Manufacturing

30:26 Building a brand's community

34:02 Protecting product development

37:17 Business principle

44:03 Product Licensing

48:27 Maintaining a good working relationship

51:19 Future Plans

030 - $30k/mo to $140k/mo on Amazon in 6 months w/ The Honest Entrepreneurs

Brand Builder University — Tue, 31 May 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Tom & Alex aka The Honest Entrepreneurs.

Tom & Alex joined us on the show 6 months ago and were hitting around $30k/month in revenue. Since then they’ve seen explosive growth and have hit $140,000 in the last 30 days selling their own branded products on Amazon.

In this episode we talked through a range of topics around how they’ve been able to grow so quickly. It includes branding, PPC, product launches and much more. A highly valuable episode!

> Check out Tom & Alex’s channel on YouTube
> Follow Alex on Twitter
> Follow Tom on Twitter

> Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
> Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Tom & Alex

02:46 Benefits of a Partnership

07:28 Mistakes to avoid

11:54 How to increase revenue

16:03 Taking calculated risk

19:31 Charging a Higher Price

23:16 Going aggressive on PPC

29:10 Researching keywords

33:45 Using PPC agency

39:54 Growing the business

50:37 Building connections

029 - Amazon Bookkeeping Best Practices w/ EcomBalance Founder Nathan Hirsch

Brand Builder University — Tue, 24 May 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by serial entrepreneur Nathan Hirsch.

Having scaled and sold the popular outsourcing marketplace FreeeUp, Nathan and his partner Connor recently launched EcomBalance. It’s a bookkeeping startup focused on helping Ecommerce sellers get financially strong to build successful businesses.

In this episode we’ll discuss best practices, biggest mistakes, and keys for adding value to the asset that is your business. Enjoy!

> Get 2 months free with EcomBalance (mention the Brand Builder Show for this special offer!)

Helpful resourses:

BBU Instagram
Ben on Twitter
Ben on Instagram
BBU YouTube Channel
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben Introduces Nathan Hirsch

00:34 Nathan Talks about his journey with Amazon

07:34 How to sell your company and find the right buyer.

11:57 Key Process and Financial Habits

15:02 Why we need to hire a bookeeper or an accountant?

16:11 The Importance Of Healthy Books

19:45 Nathan Talks about eCom Balance.

22:59 Pain points in the eCommerce industry

30:13 Biggest bookkeeping mistakes eCommerce sellers make with their finances

31:24 Processes or principles eCommmerce should have in place to increase business value

32:33 Where to get started with eCom Balance

028 - Advanced Amazon PPC Strategies for 2022 w/ Vitalii Khyzhniak from Profit Whales

Brand Builder University — Tue, 17 May 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon.

We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments.

We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss!

> Learn more about Profit Whales.

Helpful resources:

BBU Instagram
Ben on Twitter
Ben on Instagram
BBU YouTube Channel
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking points:

00:00 Ben introduces Vitalii

00:44 Vitalii talks about how he started in the Amazon space

05:11 Vitalii and Profit Whales

10:52 Importance of keyword ranking on Amazon

13:31 Dealing with broad, generic keywords

17:29 Doing keyword isolation

25:04 On rising ad costs

31:58 Giving discount codes on Amazon

39:27 Vitalii’s recommendations when starting a campaign on Amazon

42:25 Why choose Profit Whales

027 - List Building Lessons From $7billion in Revenue w/ Privy founder Ben Jabbawy

Brand Builder University — Tue, 10 May 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Ben Jabbawy, founder of eCommerce marketing platform Privy.

Ben and his team at Privy serve over 100,000 customers and have helped them collect 500 million email addresses and drive $7billion in revenue.

So, it’s safe to say he knows a thing or two about building and monetizing a list of engaged customers. In this episode, he breaks down what every brand builder should be doing to develop this valuable asset in their business.

> Try Privy FREE

Helpful resources:

BBU Instagram
Ben on Twitter
Ben on Instagram
BBU YouTube Channel
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking points:

00:00 Ben D. introduces Ben Jabbawy

00:41 Ben J. talks about his e-commerce journey

06:51 Importance of building a customer list

11:20 Building sustainable traffic to your store

15:18 List building

21:20 Best converting offers for welcome pop-up

26:27 What happens after growing a list

30:46 SMS marketing on Privy

35:26 Why is Privy the best solution for list building on Shopify?

36:56 Where to find Ben J. and Privy

026 - His BBC Dragon’s Den Appearance In FULL & Surprising Detail w/ Kevan Marshall

Brand Builder University — Mon, 02 May 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by one of our well loved BBU members Kevan Marshall.

Kevan recently appeared on Dragon’s Den (UK’s version of Shark Tank) and pitched his business for investment from serial entrepreneurs such as Peter Jones and Steven Bartlett.

In this episode we discussed everything that goes on behind the scenes and get some fascinating insight into what it’s really like to appear on the show.

Helpful resourses:

BBU Instagram
Ben on Twitter
Ben on Instagram
BBU YouTube Channel
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking points:

00:00 Ben introduces Kevan Marshall

01:05 Kevan talks about his journey

08:10 Kevan discusses how his business grew

14:45 Talking about Dragon’s Den

23:29 Due diligence for Dragon’s Den

30:20 Getting in to the actual room of Dragon’s Den

34:29 Investment time

36:18 Deciding factors in terms of investment and percentage

38:32 Leaving the Dragon’s Den

46:07 If Kevan would go back to Dragon’s Den

48:13 Kevan’s plan for the following years

025 - Amazon PPC Campaign Structure & Launch Tips w/ Dustin Kane & Kris Gramlich

Brand Builder University — Tue, 26 Apr 2022 12:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by not one, but two sellers! Dustin & Kris both started selling on Amazon in 2014 only to later meet and join the Sellozo team.

In this episode we discussed their journey through the Wild West of Amazon in 2014 to today’s very different market. We also talked through best-practice PPC campaign structures Dustin And Kris are seeing inside the accounts of their most successful clients.

=> Check out Sellozo

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking points:

00:00 Ben introduces Dustin and Kris of Sellozo

01:51 Dustin and Kris talk about the difference between selling in 2014 vs. the present

07:39 Journey through the first few years on Amazon

18:40 How Dustin and Kris started with Sellozo

24:42 Sellozo roles of Dustin and Kris

27:54 Strategies of the best performing accounts

35:54 What’s in the future for Sellozo

39:02 Successful product launches

43:14 The right approach in 2022 for new Amazon sellers

51:36 Where to go to know more about Sellozo and the guests

024 - Building & Exiting 7-Figure Brands w/ Seller.Tools Founder Troy Johnston

Brand Builder University — Tue, 19 Apr 2022 13:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Troy Johnston, long-time Amazon seller and founder of Seller.Tools.

Having achieved a 7-figure exit in 2017, Troy has since gone from strength to strength in his execution of building leading Amazon brands.

He has also helped drive the Seller.tools suite to becoming one of the most respected tools in the space.

In this episode we discussed Seller.Tools recent acquisition by Carbon 6, along with what Troy advises sellers to look for when researching and launching new products on Amazon.

=> Explore Seller.Tools - use code BBU for a discount

=> Connect with Troy on LinkedIn

=> Join the FBA Kings Facebook group

Connect with Us:

BBU Instagram
Ben on Twitter
Ben on Instagram
YouTube
Brand Builder Society Facebook Group
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben introduces Troy Johnston

01:04 Troy talks about his career journey

08:44 Focusing on repeat purchase behavior

18:52 Big earning potential

21:31 Troy Johnston after his exit

26:04 How Troy’s exit affected his decision making

29:29 Troy talks about Carbon 6

33:47 Where is Seller.Tools going?

44:09 Troy talks about Campaign Manager

50:31 Troy’s forecast for Carbon 6

53:53 Troy’s social media presence

023 - How Tool Aggregator Carbon 6 Is Shaking Things Up w/ Clayton Atchison

Brand Builder University — Tue, 12 Apr 2022 13:00:00 +0000

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Clayton from Carbon 6.

Having recently burst onto the scene, Carbon 6 are an Amazon tool aggregator, combining some of the greatest tools in the Amazon FBA space. In this episode we talk about the journey, what they are aiming to do, and get a behind the scenes demo on one of their most exciting tools - PixelMe.

PixelMe helps sellers drive external traffic to Amazon with clear reporting data giving the ability to scale up on what’s working, and shut down what isn’t.

Here are all the Carbon 6 tools mentioned:

=> Explore PixelMe here

=> Explore Seller.tools here

=> Explore AMZ Alert here

=> Explore Zon.tools here

Connect with Us:

BBU Instagram
Ben on Twitter
Ben on Instagram
YouTube
Brand Builder Society Facebook Group
Explore Brand Builder University - content, courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben introduces Clayton

01:14 Clayton talks about his career on Amazon

06:38 What is Carbon 6?

11:25 Where is Carbon 6 headed in the future?

14:33 Private label tools

25:06 PixelMe

31:37 Clayton demos PixelMe

40:25 Other markets where PixelMe is available

43:02 Clayton talks about what 2022 looks like in the Amazon space

022 - Expanding Into Amazon Europe [2022 Updates] w/ Nick Penev from HelloTax

Brand Builder University — Wed, 06 Apr 2022 13:00:00 +0000

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Nick from HelloTax.

Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe.

We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market!

=> Connect with Nick on LinkedIn.

=> Save 10% on HelloTax services with code BBU

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben welcomes Nick Penev to the show

00:56 Nick talks about his story in the eCommerce world

10:21 Where in Europe should one start (or expand) a business?

11:56 Reasons why you need to do VAT

15:26 Registering for VAT based on sales volume

16:28 Reopening of European Fulfillment Network

21:15 Non-EU seller expanding to Europe

24:12 Costs involved in expanding

26:48 Paying for fiscal representation insurance

33:23 Where to re...

021 - First Product Failure To 7-Figure Amazon Seller w/ Robin Brown

Brand Builder University — Tue, 22 Mar 2022 13:00:00 +0000

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit.

Key Topics:

How Robin split tests his products before he even sources them
The keyword research deep dive approach behind his growth
What specific actions Robin is taking to prepare for an exit in 2 years

Connect with Robin on Twitter.

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben talks about Robin Brown

01:28 Robin talks a bit about himself

03:59 First learning experience on Amazon

07:48 Doing it again on Amazon

13:55 Million dollar mark

18:56 Robin’s current team

21:30 Comparing first product launch vs. second product launch

25:48 Talking about Data Dive

29:01 Robin’s PPC strategy

32:25 Preparing for Q4

38:09 Advice to new Amazon sellers

42:15 Planning for the future

45:12 Where to find Robin

020 - Powerful Data Insights Most Amazon Sellers Ignore w/ Rael Cline

Brand Builder University — Wed, 16 Mar 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value.

Key Topics:

Why understanding customer acquisition cost is becoming more and more important on Amazon
How the lifetime value of a customer impacts our marketing efforts on Amazon
How Amazon aggregators are viewing customer metrics when making acquisitions

Explore Nozzle:

>> Nozzle website

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Ben talks about Rael Cline

01:56 Rael talks about himself

06:50 Understanding your customer’s purchasing behavior

10:01 Why Rael chose Amazon

15:40 Biggest challenges for sellers in accessing customer data on Amazon

22:57 What is the primary use case for Nozzle?

24:31 How much can I pay to acquire a new customer on Amazon?

25:40 Profitability vs. Growth

34:54 Increasing the customer lifetime value

39:41 How do you adjust your customer acquisition cost?

43:15 Future plans for Nozzle

019 - The Current Strategies of 8 & 9 Figure Amazon Sellers w/ Kevin King

Brand Builder University — Wed, 09 Mar 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show where we are joined by one of the leading voices in the Amazon FBA space Kevin King. Kevin is renowned for his extensive knowledge of successful strategies for Amazon sellers having sold millions of dollars worth of products on Amazon in recent years.

Key Topics:

Is selling on Amazon still worth it? An answer for all aspiring sellers
How successful sellers are launching products on Amazon within TOS right now
How to get licensing agreements with huge brands for a small percentage
What the Amazon aggregator market will look like in 5 years time

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

018 - How To Get More Reviews On Amazon FBA w/ Sam from Feedback Whiz

Brand Builder University — Tue, 01 Mar 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show where we are joined by Sam from Feedback Whiz - one of the most well know tools in the space. We talked through how Amazon sellers can generate more reviews for their products - an essential part of growing a successful Amazon business.

Key Topics:

What the buyer / seller messaging platform is, and the best practices of using it
What metrics private label sellers and resellers should each be focusing on
How to create a great customer experience that leads to more positive reviews

>> Try Feedback Whiz For Free

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

017 - Life After A $500k Amazon FBA Exit w/ Andri Sadlak

Brand Builder University — Tue, 22 Feb 2022 13:00:00 +0000

Well hey hey! In today’s episode of the Brand Builder Show we’re joined by Andri Sadlak. Andri launched, scaled, and sold his Amazon FBA brand for $500,000 in the last couple of years. He’s now launching a new brand alongside his service for sellers - ProductPinion.

Key Topics:

How Andri overcame major challenges to grow and sell his brand
Why target market feedback is essential for any serious brand owner
Why Andri is going all in again on another new brand on Amazon

Connect with Andri:

Connect with Us:

Useful Resources:

Explore Brand Builder University - content, courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

016 - From Driving Uber To $500k Months On Amazon w/ Emre

Brand Builder University — Tue, 15 Feb 2022 13:00:00 +0000

What a special show we have for you today… I sat down with BBU member Emre who arrived in America chasing the “American dream”. Driving for Uber to make ends meet, he heard about selling on Amazon just over two years ago and placed his first order of 300 units. Now 300 units is his worst DAY of sales. Listen to the full episode to hear about this crazy journey of growth.

Key Topics:

What Emre’s first product launch was like, and why he considered it a complete failure
The emotions of placing 200,000 unit inventory orders
Why he’s turned down a 7-figure exit and is instead shooting for 8-figures

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
50% Off Helium10 Software Suite
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

015 - How To Sell Your Amazon Brand For 10x w/ Jim Mann From Thrasio

Brand Builder University — Tue, 08 Feb 2022 13:00:00 +0000

Welcome to this very special episode of the Brand Builder Show where we welcome Jim Mann from Thrasio. As one of the biggest buyers of Amazon businesses, Thrasio have a very clear picture of the type of brands they are looking to acquire. In this episode I quizzed head of UK&EU acquisitions Jim Mann on exactly what that criteria is, so you can go out and build on that blueprint.

Key Topics:

Why over-diversifying may actually harm your valuation
How aggregators will begin to look to the future for valuations and could pay up to 10x in the near future
What route you should take to expansion for maximum impact

Connect with Jim and Thrasio:

Thrasio.com
Jim’s LinkedIn

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

014 - Best Shipping Practices For Amazon Sellers w/ Ryan Clark from Westbound

Brand Builder University — Wed, 26 Jan 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show where we got the chance to speak with Ryan Clark, co-founder of Westbound Logistics.

Key Topics:

How a $80m brand optimises its logistics operation
Why prices have increased so much in the last 2 years and when we might expect them to come down
Why you should think twice before ever using your supplier to ship DDP

Connect with Westbound:

Website - www.westboundglobal.com
Email - amazon@westboundglobal.com

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

013 - The 3 Year Roadmap To 7-Figs (& BIG Announcement!) w/ Jon Elder

Brand Builder University — Tue, 18 Jan 2022 18:00:00 +0000

Welcome to this special episode of the Brand Builder Show with our good friend Jon Elder. We’re announcing the launch of the FBA Freedom Challenge!

Key Topics:

Why building and selling assets is the key to financial freedom
How Amazon has become one of the best platforms to help you build an online asset
The 3 year plan towards a 7-figure brand

Join the FBA Freedom Challenge:

JOIN HERE

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

012 - Building A Digital Empire w/ Greg Elfrink from Empire Flippers

Brand Builder University — Thu, 13 Jan 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show! I got the chance to sit down with Greg from Empire Flippers and talk about all things buying and selling online assets. I enjoyed this conversation a ton, and know it will stimulate some interesting thoughts as you look to grow your business.

Key Topics:

Why there is no aggregator bubble and you shouldn’t panic to sell your business
How brand owners can increase the value of their brand with little-used strategies
How to build your very own digital empire in under 2 years

Connect with Greg and Empire Flippers:

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

011 - From Multi-Million Pound Trampoline Park to eCommerce w/ Sam Williams

Brand Builder University — Tue, 04 Jan 2022 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show! You’re in for a treat this week as we sit down with Samantha Williams. Having launched (no pun intended) a trampoline park to multi-million-pound revenues and 2 separate sites within just 2 years, Samantha has now transitioned into building her own Ecommerce branch.

Key Topics:

The highs and lows of starting a trampoline park
The systems driven approach that enabled multi-million pound growth
How Samantha is now launching her supplement brand with national press

Find out more about Bomimo:

www.bomimonutrition.com

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

010 - Launching A Swimwear Brand To $12k/mo Using Influencers w/ Ashya McDonald

Brand Builder University — Tue, 14 Dec 2021 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She’s seen some great early success in Australia and is now looking to take the brand global.

Key Topics:

Why Ashya took the personal approach in her branding
How the clear USP of her product line has been a smash hit success
How she used influencers to make her Shopify app go ding-ding-ding-ding

Find out more about Full Bums Swimwear:

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

009 - Navigating Amazon’s Ever-Changing TOS w/ RankBell Founder Izabela Hamilton

Brand Builder University — Tue, 07 Dec 2021 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show! We talked to Izabela Hamilton from RankBell.com. We planned to talk through latest changes to Amazon’s TOS with regards to search find buy, rebates, and other tactics -- but it evolved into a wide-ranging conversation about brand building and customer journey.

Key Topics:

How understanding your customer’s buying journey can exponentially grow your business

How real brands are growing their presence on Amazon in spite of any Amazon TOS changes
And heaps more!

Connect with Izabela:

RankBell.Com

Instagram

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy

50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

008 - Building A 7-Figure Brand w/ Beast Gear Founder Ben Leonard

Brand Builder University — Tue, 30 Nov 2021 13:00:00 +0000

Welcome to this week’s episode of the Brand Builder Show! We sat down with Ben Leonard, founder of international fitness brand Beast Gear - a multi 7-figure brand that Ben launched, scaled and exited in 2019.

Key Topics:

The Beast Gear journey that started in the midst of great personal challenge
The keys to scaling a new business to high revenue numbers
How you as a brand owner can grow the value of your business when you decide to sell

Connect with Ben:

LinkedIn
EcomBrokers.co.uk

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

007 - Amazon Bookkeeping Keys w/ LinkMyBooks Founder Dan Little

Brand Builder University — Wed, 24 Nov 2021 12:30:00 +0000

In this week’s episode of the Brand Builder Show, we sit down with Daniel Little from LinkMyBooks. Daniel launched, scaled, and sold a 7-figure business on Amazon - twice. We talked through the journey, and dug into some keys that will help you on you pursuit of a similar journey. We also discussed some best practices for bookkeeping to help you scale faster, and exit for more.

Key Topics:

How Daniel bootstrapped his first business then went all in on his second
Why tidy books are an essential part of your business valuation
How getting a clear understanding of the bookkeeping process can save you thousands

Find out more about LinkMyBooks:

LinkMyBooks Website - use code BRANDBUILDER50 for 3 months half price.

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

006 - Amazon PPC Optimization Secrets w/Sellics Co-Founder Thomas Ropel

Brand Builder University — Tue, 16 Nov 2021 13:00:00 +0000

In this episode of the Brand Builder Show I’m joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight.

Key Topics:

How to structure your PPC campaigns for ultimate optimization
What analyzing over $2.5bn in ad spend has taught the Sellics team
Exactly what you need to do to win the Q4 PPC battle

Try Sellics today:

Explore the Benchmarker report (FREE)
Explore PPC automation with the full Sellics suite

Connect with Us:

BBU Instagram
Ben on Twitter
Ben on Instagram
YouTube
Brand Builder Society Facebook Group
Explore Brand Builder University - courses & coaching to help you grow your brand.

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

005 - Zero to $250,000 on Amazon w/ Tom & Alex aka The Honest Entrepreneurs

Brand Builder University — Tue, 09 Nov 2021 08:30:00 +0000

In today’s episode I got to sit down with two rising talents in the Amazon FBA space. Tom and Alex, otherwise known as ‘The Honest Entrepreneurs’ on YouTube, have built their Amazon business to over $250,000 in sales and are documenting the journey to 7 figures.

But it hasn’t all been plain sailing. They’ve had to navigate account closures, shipping challenges and more on to get to where they are today.

Key Topics:

The pros and cons of working together as business partners
How to manage your online business whilst travelling the world (Tom & Alex have both been living in Barcelona, and Alex is about to travel through Asia)
How they took on investment to scale their brand towards a 7-figure exit

Connect with Tom & Alex:

The Honest Entrepreneurs on YouTube

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
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004 - How To Sell On Amazon Europe Successfully w/ AVASK Accounting

Brand Builder University — Tue, 02 Nov 2021 00:00:00 +0000

Welcome to episode four of the Brand Builder Show! In this episode I sit down with Piers from AVASK Accounting to assess the European expansion opportunity.

Key Topics:

The biggest myths around selling in Europe and how ignoring them can help you win
The impact of Brexit on selling on Amazon in Europe and what you need to do to stay on top
Keys for success in European marketplaces despite their unique attributes

Connect with AVASK:

https://www.avaskgroup.com/contact-us/

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

003 - Preparing Your Amazon Brand To Be Sold w/ Brett Pittam

Brand Builder University — Tue, 26 Oct 2021 01:00:00 +0000

In today’s episode I’m joined by Brett Pittam, one of our Brand Builder University members.

In the last 2 years, Brett has built one of his brands to the point of being ready to be sold. He is in talks with brokers at the moment about selling this brand in early 2022, and in this episode we talk through the emotions of that, what he’s doing to prepare, and how you can model this journey.

In our chat, we discussed:

How to prepare your business for sale...
When is the right time to consider selling...
How to manage a growing brand with a small team...
And much more!

If you are a BBU member, Brett has said he is happy to hear from you in order to help you along in your journey and you can connect with him in the private members’ group.

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

002 - Inventory Management For Amazon Sellers w/ SoStocked Founder Chelsea Cohen

Brand Builder University — Tue, 19 Oct 2021 02:00:00 +0000

In today’s humdinger of an episode I interview SoStocked founder and Inventory Management expert Chelsea Cohen.

Chelsea’s insight into managing inventory as your brand scales on - and off - Amazon is invaluable and in this episode she shares some very helpful strategies.

Key Topics Include:

Best practices for newer sellers when it comes to inventory management
The difference between your IPI score, restock limits and storage limits and how to effectively manage all of the above (with a few great hacks for increasing your limits)
Key things to consider when coming into a busy season like Q4

Connect with Chelsea and SoStocked:

www.sostocked.com

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

001 - How To Sell An Amazon Business For Multiple 7-Figures w/Jon Elder

Brand Builder University — Mon, 04 Oct 2021 07:00:00 +0000

In this, the first ever episode of the Brand Builder Show, I sit down with none other than Jon Elder.

Jon launched his business on Amazon in 2014, and went on to sell it for multiple 7-figures in 2019. He now uses his expertise to help other sellers go the same route.

Key Topics:

How to build your brand in a way that creates the most value for a potential future buyer
What goals you should be looking to shoot for if you’d love to one day sell a business for 7 figures
The keys to growing a team that supports the growth of the business without adding unnecessary pressure

Connect with Jon:

Connect with Us:

Useful Resources:

Explore Brand Builder University - courses & coaching to help you grow your brand.
Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
Amazon Bookkeeping Made Easy
50% Off Helium10 Software Suite
Amazon Listings Done For You

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!