#naturalmarketer Podcast

Building Authentic Brands: Beyond the Hype

Victoria Smith — Thu, 21 Aug 2025 14:00:00 +0000

Natural Marketer Podcast, the show dedicated to helping small business owners and digital creators thrive in an ever-changing landscape.

On Episode 2, discover how to build a genuinely authentic brand that resonates with consumers and fosters lasting loyalty in today's saturated market. This episode explores what true brand authenticity means, why it's more critical than ever, and a practical framework to uncover your unique truth. Learn actionable strategies to communicate your brand's authenticity consistently across all touchpoints, embrace vulnerability, and foster genuine two-way conversations. Avoid common pitfalls like performative authenticity and inconsistency, and learn how to build stronger customer relationships and achieve sustainable success by simply being yourself.

It's Your Move to review your brand.

Be sure to subscribe to my digital footprints newsletter for actionable tools to make your small business and creator platform successful. Digital Footprints - Do It with Success!

Natural Marketer Podcast: The Evolving Marketer, Adapting to AI & Automation

Victoria Smith — Thu, 07 Aug 2025 17:00:00 +0000

Season 2 is about Growth & Resilience: Navigating the Evolving Marketing Landscape together we will delve into the evolving landscape of modern marketing, exploring how professionals can not only adapt to rapid technological advancements like AI and automation but also leverage them to foster genuine connections and build resilient, impactful strategies. We will move beyond fleeting trends and surface-level tactics to uncover the underlying principles of authentic engagement, data-driven empathy, and ethical influence. Each episode will provide actionable insights and forward-thinking perspectives, empowering marketers to cultivate a deeper understanding of their audience, harness the power of new media, and measure true success in an ever-changing environment. The season culminates in a "Digital Footprints Blueprint," offering a holistic framework for thriving in the future of marketing.

Episode 1: Learn to thrive with AI & automation in marketing. Discover how these tools evolve your business, not replace you. Get actionable strategies to integrate AI, enhance creativity, & free up time. #NaturalMarketer #digitalfootprints #vsmithmedia

Affiliate Links: Google Workspace | Podmatch | TrimRadio.com | VSmithMedia.com

Epsiode 13: Prepping for the next year reflect and set the stage for the right audience

Victoria Smith — Wed, 11 Sep 2024 18:00:00 +0000

Why Reflecting on the Past you wonder?

Before looking ahead, it's essential to look back. Analyze the performance of your past marketing campaigns. What worked well? What didn't? Identify key performance indicators (KPIs) and track their progress over time. This data will provide valuable insights into your audience's preferences and behaviors.

How to Set the Stage for the Future…

Tracking KPIs: A Cornerstone of Marketing Success
Understanding Your Target Audience: The Cornerstone of Marketing Success
Setting SMART Marketing Goals: A Blueprint for Success
Creating a Comprehensive Marketing Strategy: A Roadmap to Success

Episode 12: Top 3 Grinch-Like Struggles Small Business Face in Marketing & How to Resolve Them

Victoria Smith — Wed, 28 Aug 2024 17:00:00 +0000

The top 3 Grinch-Like struggles small businesses face in marketing are

1. Limited Budgets - Reaching the right audiences with limited resources.
2. Content Conundrum - standing out during the holiday rush
3. Measurement Maze - inability to measure your marketing campaigns for website traffic, sales, and conversions.

But with me as your marketing consultant I can help you overcome them and get you on track to success. It's your move to listen on TRIM Radio or follow me on your favorite podcast channel; Spotify, iHeart Podcasts, Apple Podcasts, YouTube, Pandora or Amazon music.

If you make the move to listen, then you are on the way to success this holiday season and leaving the grinch behind to embrace the future.

Victoria Smith, the #naturalmarketer, a digital marketing consultant working with e-commerce shops, home services businesses, restaurants, and real estate agents delivers an insightful episode and actionable solutions for the holiday season. The vision of VSmith Media led by Victoria Smith is to become a digital marketer for small businesses by providing personalized and innovative service in every tool used and making a difference to the small business owners served.

Follow VSmith Media on social media Facebook, Instagram, YouTube, LinkedIn, and X. Subscribe to the Digital Footprints 101 Newsletter and gain knowledge to stay ahead of the marketing industry for small businesses.

Episode 11: Google's Core Update and Features for Small Businesses

Victoria Smith — Wed, 15 May 2024 06:00:00 +0000

In this episode, Victoria digs into the latest Google Core Update of 2024, the great Google Business Profile shakeup, and five features every small business should know about in 2024.

What started March 5, 2024 and completed and released to the public on April 19, 2024 shook up the digital marketing world for upwards of 72 hours as industry icons reviewed, researched and got a better understanding of the key feature changes that were made. With a staggering 60% of organic traffic diminished on some leading websites, marketers began to scurry. But fear not. I have looked into everything, explored what it means for you.

So sit back, turn up the volume and grab the key points that you feel affect your business.

Episode 10: Sell More Stuff: Ecommerce Marketing for Busy Entrepreneurs

Victoria Smith — Wed, 17 Apr 2024 06:00:00 +0000

In this episode, I'll explore the ecommerce industry and how the landscape is booming. With global sales expected to surpass $5.39 trillion in 2023 and even more in 2024, it's a playground teeming with opportunity. But for small businesses, navigating this competitive space can be daunting. So sit back, grab a notebook or open notepad and take some notes. Let me guide you to eCommerce success with proven tools to use to make more with eCommerce in 2024 and beyond.

Visit my Website: https://vsmithmedia.com

Catch Past Episodes: https://naturalmarketerpodcast.com

Enroll Now: https://vsmithmedia.thinkific.com

Episode 9: Weaving Your Brand Tapestry, Generating Captivating Podcast Content

Victoria Smith — Thu, 04 Apr 2024 01:00:00 +0000

Podcasts are emerging as a force shaping how we buy. Their intimacy and long-form format foster a connection between listeners and hosts. This parasocial bond builds trust, making recommendations from podcast personalities highly influential. Marketers are tapping into this by sponsoring shows or placing native ads. Listeners, engaged and receptive, are more likely to consider advertised products.

The podcasting industry continues to experience significant growth. With more people listening, there's more content being produced. Even with a shaky economic outlook in 2023, podcasting remained a bright spot with new shows and formats emerging new content.

There were an estimated 464.7 million podcast listeners globally in 2023, with that number projected to grow to over 504.9 million by 2024 according to Thrive Internet Marketing Agency. Podcast listening is becoming an increasingly essential part of people's routines.

Furthermore, podcasts delve into specific niches, allowing them to target consumers with laser precision. They can educate listeners on complex topics, subtly swaying purchasing decisions. This targeted approach, coupled with the power of persuasion, is why podcasts are becoming a key tool for influencing consumer behavior.
So if you want to be part of this growing channel listen up and take notes because I am about to jump into criteria that will make you want to move now to help grow your small business or brand.

Podcast Perks: Why you should start one!

1. Thought Leadership Platform
2. Building Relationships
3. Credibility through Guests
4. Targeted Content
5. Increased Visibility

Overall, podcasts create a powerful platform to showcase your expertise, build trust, and establish yourself as an industry leader. Listeners come to rely on your insights, ultimately leading to increased brand recognition and a loyal customer base.

Podcasts offer a unique gateway to forge genuine connections with your audience, fostering stronger customer relationships. Unlike traditional advertising, podcasts create an intimate space where you can directly engage with potential customers. Let's explore how podcasts nurture these connections. They...

Use The Power of Voice
Build a Community
Share Stories
Humanize your Brand
Address Challenges

In today's competitive landscape, establishing your business as a thought leader is crucial for building trust and attracting customers. Podcasts offer a powerful tool to achieve this by allowing you to showcase your expertise, fostering in-depth conversations, and fostering a connection with potential customers. Listen in for ways podcasts cultivate thought leadership.

Thanks for listening. Now here is a month FREE of Castos Podcasting using this link: https://castos.com/?via=vsmithmedia

And if you are looking for an opportunity to reach listeners, check out https://TrimRadio.com for a chance to air your podcast on Trim Radio Network for FREE for a limited time and limited podcasters.

Episode 8: Merch Magic: Unleashing Brand Power with Print on Demand

Victoria Smith — Wed, 20 Mar 2024 06:00:00 +0000

In this episode, Victoria will introduce you to Merch Magic; unleashing the power of print on demand services. Forget lengthy taglines, print-on-demand lets your brand story shine through your products themselves. Imagine a mug featuring a quirky illustration that embodies your brand's fun and lighthearted personality. Or, picture a t-shirt with a thought-provoking slogan that sparks conversation about your cause. print-on-demand empowers this visual storytelling, fostering deeper connections with your audience allowing small businesses to profit from another brand channel.

Give Printify a try for free.

Never miss an episode! Subscribe to my YouTube channel now

Support the show when you purchase merch from my print on demand shop

Episode 7: The Power of Learning Content

Victoria Smith — Wed, 06 Mar 2024 07:00:00 +0000

A quick overview of outlining content for learning engagement to expand your brand as a expert and though leader. Bonus, below are links to my content that allows me to be successful with learning content and my gift to you. If you are enjoying everything I dish out, then help me get to 1000 on Youtube, please subscribe for further content.

The perfect Content Calendar Template
Get me to 1,000: youtube.com/@vsmithmedia

My choice for LMS: Thinkific try for 30 days

Reflections on Digital Marketing from the #naturalmarketer

Victoria Smith — Wed, 21 Feb 2024 07:00:00 +0000

Episode 6: The Psychology of Valentine's Day Marketing

Victoria Smith — Wed, 14 Feb 2024 07:00:00 +0000

Episode 5: Customer Loyalty, Retention, Advocacy for Relationship Marketing

Victoria Smith — Wed, 31 Jan 2024 15:29:00 +0000

In this episode, I will introduce you to customer retention, loyalty, and advocacy through relationship marketing to form a powerful trio in the world of branding. Understanding and effectively utilizing these concepts can be the difference between attracting fleeting customers and building a loyal community of brand advocates.

Relationship marketing is a strategic approach that prioritizes building strong, long-term connections with your customers over simply making individual sales. It's about fostering loyalty, trust, and engagement.

Relationship marketing is a powerful tool for building customer retention, loyalty, and advocacy. It shifts the focus from acquiring new customers to nurturing existing relationships, transforming the dynamic from simply transactional to emotionally connected. Remember, effective relationship marketing takes time and effort, but the rewards of building a community of loyal customers are invaluable.

Never miss the latest marketing techniques, tips, or insights by subscribing to the digital footprints email. Join now: https://vsmithmedia.us18.list-manage.com/subscribe?u=6dfcf2087d37025dba3cfcf83&id=4a5a08518a

And as always, visit the digital footprints 101 blog: https://vsmithmedia.com/blog/

#naturalmarketer #vsmithmedia #digitalmarketing #digitalfootprints101

Reflections on Digital Marketing from the #naturalmarketer

Victoria Smith — Fri, 01 Dec 2023 07:00:00 +0000

In November, the digital marketing landscape continued to evolve. Here are some key trends that hit the digital marketing landscape in November 2023 and their potential effects.

As the year comes to an end I am reminded of why I love the work I do. The fact that I can help in the growth of small businesses and brands makes me feel important and invaluable. As always December 1 is the time of year I see client renewals and new client connections and its because of this that I can continue to evolve and do more for each and every one I serve.

Trend 1: The continued rise of TikTok
Trend 2: The increasing importance of data privacy
Trend 3: The shift to influencer marketing
Trend 4: The growth of shoppable content
Trend 5: The rise of social commerce

Overall, the digital marketing landscape is constantly evolving. Brands need to be aware of the latest trends and develop strategies to adapt to them. By doing so, they can reach new audiences, improve their marketing ROI, and achieve their business goals. And as the #naturalmarketer, I am here to serve up the insights and serve all my clients with growth strategies and results.

Episode 4: Build a Powerful Brand Reputation

Victoria Smith — Wed, 01 Nov 2023 06:00:00 +0000

In this episode, I am outlining Your brand reputation as one of your most valuable assets. Your Brand Reputation is what customers think and feel about your company, and it can have a major impact on your bottom line. A strong brand reputation can attract new customers, increase customer loyalty, and boost sales.

But how do you build a powerful brand reputation? In this episode, I'll discuss some key techniques for building a brand that is trusted, respected, and loved by customers.

Support the #naturalmarketer with a purchase of my awesome new merchandise available here: https://vsmithmedia.com/naturalmarketer-merch-shop/

I am excited for these items and would love you to purchase and help me promote my show.

If you have questions about anything presented in this episode feel free to reach out to Victoria at naturalmarketer@vsmithmedia.com

Episode 3: Content Strategies that work for Small Businesses

Victoria Smith — Wed, 18 Oct 2023 06:00:00 +0000

In this episode, I will outline content marketing strategies that work for Small to Midsize Businesses. I will provide tips on how to achieve a plan that will get hits, get leads through local, search and social media content.

SMART Goals
Audience Persona
Competitor Analysis
Content Calendar
Content Distribution

Establish content that works, channels that convert, and value they trust. This is the cruxes of any content strategy for a small business.

You can obtain more deliverables from this episode in the #natualmarketer blog at vsmithmedia.com

Episode 2: Capitalizing with Local Marketing and using a local marketing expert

Victoria Smith — Wed, 20 Sep 2023 06:00:00 +0000

The natural marketer Podcast is the natural approach to marketing for small business owners who are working on a small or limited budget. I will deliver insight, pointers, and guidance on getting a small business online and in front of more prospects or potential walk-in customers. In this day and age we are all consumed with information and for a small business to survive needs to be among that information. I will guide you through techniques like the “near me” search success for any local business, to how to manage reviews and local listings within a single platform, to the mastery of social SEO making any small business owner or manager successful in the marketplace.

On this episode, I am covering capitalizing your marketing strategy with a local marketing expert. How to use VSmith Media or a marketing expert to grow your business.

If you have questions feel free to email me at naturalmarketer@vsmithmedia.com or comment on youTube video feed.

Subscribe to my YouTube channel to get additional tips beyond the Natural Marketer Podcast.

Episode 1: Business' Digital Footprint and How to Control It

Victoria Smith — Wed, 06 Sep 2023 06:00:00 +0000

On this episode, I am talking Digital Footprints. Do you know what a digital footprint is for yourself or your business?

If you have questions feel free to email me at naturalmarketer@vsmithmedia.com or comment on youTube video feed.

Subscribe to my YouTube channel to get additional tips beyond the Natural Marketer Podcast.