The Marketing Zone Castos https://the-marketing-zone.castos.com Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90’s. As the founder of MJ Media Group, LLC, and Law Marketing Zone®, she specializes in all aspects of digital marketing, including paid advertising, SEO, Google Business Profile optimization, reviews management, and database reactivation to drive business success. With a proven track record of helping law firms achieve remarkable growth, Ms. Jenkins has crafted strategic marketing plans that have led many of her clients to exceed multiple seven-figure revenues, with some realizing returns on investment (ROI) as high as 14x. Her podcast, Leadership In Law, features weekly interviews with prominent attorneys and legal service providers. Each episode explores key topics that matter most to legal professionals, from driving rapid growth to building a successful and cohesive team. Her private community for law firm owners, Law Firm Growth Guild offers live coaching, expert insights, and networking opportunities to drive your firm’s success. Thu, 04 Jun 2026 19:46:54 +0000 en © 2025 https://episodes.castos.com/6754362e2c0834-61544207/images/podcast/covers/c1a-oqn43-34x5d4j8c2kv-iwk9nw.jpg The Marketing Zone https://the-marketing-zone.castos.com Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90’s. As the founder of MJ Media Group, LLC, and Law Marketing Zone®, she specializes in all aspects of digital marketing, including paid advertising, SEO, Google Business Profile optimization, reviews management, and database reactivation to drive business success. With a proven track record of helping law firms achieve remarkable growth, Ms. Jenkins has crafted strategic marketing plans that have led many of her clients to exceed multiple seven-figure revenues, with some realizing returns on investment (ROI) as high as 14x. Her podcast, Leadership In Law, features weekly interviews with prominent attorneys and legal service providers. Each episode explores key topics that matter most to legal professionals, from driving rapid growth to building a successful and cohesive team. Her private community for law firm owners, Law Firm Growth Guild offers live coaching, expert insights, and networking opportunities to drive your firm’s success. Juan D Guevara Torres episodic Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90’s. As the founder of MJ Media Group, LLC, and Law Marketing Zone®, she specializes in all aspects of digital marketing, including paid advertising, SEO, Google Business Profile optimization, reviews management, and database reactivation to drive business success. With a proven track record of helping law firms achieve remarkable growth, Ms. Jenkins has crafted strategic marketing plans that have led many of her clients to exceed multiple seven-figure revenues, with some realizing returns on investment (ROI) as high as 14x. Her podcast, Leadership In Law, features weekly interviews with prominent attorneys and legal service providers. Each episode explores key topics that matter most to legal professionals, from driving rapid growth to building a successful and cohesive team. Her private community for law firm owners, Law Firm Growth Guild offers live coaching, expert insights, and networking opportunities to drive your firm’s success. Juan D Guevara Torres juan@nowmedia.tv false https://feeds.castos.com/4x8pw yes <![CDATA[The Marketing Zone (Aired 06-04-26) When Marketing Meets Business Reality]]> Thu, 04 Jun 2026 19:46:54 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2483441 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-06-04-26-when-marketing-meets-business-reality In this episode of The Marketing Zone, host Marilyn Jenkins sits down with Doreen Milano, CEO of Visions to Excellence and an experienced business coach, to explore why successful marketing depends on a strong business foundation. Together, they discuss the critical role of operational systems, pricing strategies, profit clarity, company culture, and leadership in creating sustainable growth.

Doreen shares practical insights on how service-based businesses can identify hidden obstacles that limit profitability, improve client experiences, streamline operations, and build scalable systems that support long-term success. The conversation highlights the difference between generating activity and generating results, helping business owners understand how to align marketing efforts with real business performance.

Chapters

  • (00:00:00) - Unlock the Marketing That Actually Works
  • (00:00:35) - Doreen Milano
  • (00:01:19) - Doreen on Marketing Problems
  • (00:04:09) - Can Internal Structure Hurt the Client Experience?
  • (00:07:16) - What should a service-based business fix to attract more clients?
  • (00:09:00) - How to separate the busy work from the business
  • (00:11:37) - The Marketing Zone
  • (00:12:21) - Why Revenue alone isn't enough to tell whether your business is growing
  • (00:13:26) - Service-based Businesses' Financial Blind Spots
  • (00:15:12) - Does Knowing Your Profit Structure Change How You Market Yourself?
  • (00:17:39) - Service Based Businesses vs. Property and Casualty
  • (00:20:40) - How to Connect Marketing Performance to Actual Profitability
  • (00:23:24) - The Systems that Make Marketing Scalable
  • (00:25:00) - Leadership Skills for Solopreneurs
  • (00:34:20) - The Marketing Zone
  • (00:35:09) - Service Based Business Owners: The Challenge
  • (00:39:50) - Steve and Doreen on the Exit Plan
  • (00:44:57) - The Marketing Zone
]]> false In this episode of The Marketing Zone, host Marilyn Jenkins sits down with Doreen Milano, CEO of Visions to Excellence and an experienced business coach, to explore why successful marketing depends on a strong business foundation. Together, they discuss the critical role of operational systems, pricing strategies, profit clarity, company culture, and leadership in creating sustainable growth.

Doreen shares practical insights on how service-based businesses can identify hidden obstacles that limit profitability, improve client experiences, streamline operations, and build scalable systems that support long-term success. The conversation highlights the difference between generating activity and generating results, helping business owners understand how to align marketing efforts with real business performance.

]]> 00:45:41 <![CDATA[The Marketing Zone ( Aired 05-08-26) Jonathan Wilner Reveals Winning Amazon Growth Strategies for Brands | Full Funnel Marketing Insights]]> Sat, 09 May 2026 03:16:05 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2458068 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-05-08-26-jonathan-wilner-reveals-winning-amazon-growth-strategies-for-br In this episode of The Marketing Zone, Marilyn Jenkins sits down with Jonathan Wilner, Senior Vice President of Commerce Media, to uncover what it really takes to succeed on Amazon in today’s competitive marketplace. From PPC advertising and full-funnel Amazon media strategies to optimizing product detail pages (PDPs), Jonathan shares expert insights on driving conversions, increasing organic rankings, and building profitable brand growth.

Learn why strong content, smart retail strategy, inventory planning, and upper-funnel awareness campaigns are essential for Amazon success. Discover the difference between ROAS and incremental growth, how brands can leverage Amazon Marketing Cloud, and why simply “showing up” on Amazon is no longer enough.

]]> false In this episode of The Marketing Zone, Marilyn Jenkins sits down with Jonathan Wilner, Senior Vice President of Commerce Media, to uncover what it really takes to succeed on Amazon in today’s competitive marketplace. From PPC advertising and full-funnel Amazon media strategies to optimizing product detail pages (PDPs), Jonathan shares expert insights on driving conversions, increasing organic rankings, and building profitable brand growth.

Learn why strong content, smart retail strategy, inventory planning, and upper-funnel awareness campaigns are essential for Amazon success. Discover the difference between ROAS and incremental growth, how brands can leverage Amazon Marketing Cloud, and why simply “showing up” on Amazon is no longer enough.

]]> 00:47:50 <![CDATA[The Marketing Zone ( Aired 04-23-26): Build Trust, Boost Retention & Drive Sustainable Business Growth]]> Thu, 30 Apr 2026 21:08:13 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2442508 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-04-23-26-build-trust-boost-retention-drive-sustainable-business-grow In this episode of The Marketing Zone, Marilyn Jenkins sits down with BenefitRFP CEO Bob Neunaber to explore how trust, relationships, and retention fuel real business growth. Discover why referral-based marketing, strong company culture, and client loyalty outperform traditional advertising and SEO tactics. Bob shares insights from 30+ years of experience working with top organizations, revealing how businesses can build credibility, improve retention, and create long-term value.

Learn why employee retention is a powerful marketing strategy, how authentic connections strengthen brand positioning, and what it takes to achieve sustainable growth in today’s competitive landscape. If you're looking to elevate your marketing strategy beyond visibility and focus on meaningful impact, this episode delivers actionable insights you can apply immediately.

Chapters

  • (00:00:00) - The Marketing Zone
  • (00:00:40) - Bob Marley on His Down Syndrome Experience
  • (00:01:30) - In the Elevator With Money and Experience
  • (00:03:48) - Reveal: Marketing for Trust
  • (00:08:48) - What Makes a Client Loyal?
  • (00:12:31) - Reasons for Retention
  • (00:20:24) - How Do You Measure Your Team's Performance?
  • (00:26:04) - Bob Nienaber on Learning From South Park
  • (00:27:11) - Employee Communication: Unique Potential
  • (00:28:50) - On building a company's culture
  • (00:34:02) - How to Build a Sustainable Growth Plan
  • (00:36:56) - The Marketing Zone
  • (00:37:34) - Employee Compensation: Sustainable Growth
  • (00:43:24) - Retirement Benefits: The Humanistic Side
  • (00:46:30) - How to Reach Out to Bob Niederberg
]]> false In this episode of The Marketing Zone, Marilyn Jenkins sits down with BenefitRFP CEO Bob Neunaber to explore how trust, relationships, and retention fuel real business growth. Discover why referral-based marketing, strong company culture, and client loyalty outperform traditional advertising and SEO tactics. Bob shares insights from 30+ years of experience working with top organizations, revealing how businesses can build credibility, improve retention, and create long-term value.

Learn why employee retention is a powerful marketing strategy, how authentic connections strengthen brand positioning, and what it takes to achieve sustainable growth in today’s competitive landscape. If you're looking to elevate your marketing strategy beyond visibility and focus on meaningful impact, this episode delivers actionable insights you can apply immediately.

]]> 00:47:53 <![CDATA[The Marketing Zone (Aired 03-17-26)Video Marketing That Builds Trust: Real Strategies for Financial Professionals]]> Fri, 10 Apr 2026 16:43:35 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2418431 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-03-17-26video-marketing-that-builds-trust-real-strategies-for-financial In this episode of The Marketing Zone, discover how video marketing can transform trust in high-stakes industries like financial services. Learn how to create authentic, human-centered content that connects—without sounding salesy. From using simple tools like your phone and a gimbal to leveraging LinkedIn, Google reviews, and consistent posting strategies, this episode breaks down what actually works in modern marketing.

Dominic Deandre shares how raw, unedited videos, personal storytelling, and transparency outperform overly polished content—especially when building credibility with pre-retirees and high-trust clients. You’ll also uncover actionable tips on nurturing leads, improving client retention, and turning viewers into booked appointments.

]]> false In this episode of The Marketing Zone, discover how video marketing can transform trust in high-stakes industries like financial services. Learn how to create authentic, human-centered content that connects—without sounding salesy. From using simple tools like your phone and a gimbal to leveraging LinkedIn, Google reviews, and consistent posting strategies, this episode breaks down what actually works in modern marketing.

Dominic Deandre shares how raw, unedited videos, personal storytelling, and transparency outperform overly polished content—especially when building credibility with pre-retirees and high-trust clients. You’ll also uncover actionable tips on nurturing leads, improving client retention, and turning viewers into booked appointments.

]]> 00:34:34 <![CDATA[The Marketing Zone (Aired 02-12-26) Leadership Alignment Secrets That Fix Marketing Results | Interview with Carlos Martin]]> Fri, 13 Feb 2026 05:00:58 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2361525 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-02-12-26-leadership-alignment-secrets-that-fix-marketing-results-interv In this episode of The Marketing Zone on Now Media Television, host Marilyn Jenkins sits down with executive coach Carlos Martin to reveal why marketing doesn’t fail because of tools—but because of leadership blind spots. Learn how alignment, communication rhythms, emotional intelligence, and people-first systems drive consistent growth, prevent burnout, and unify teams across marketing, sales, and leadership. Discover practical strategies to scale your business sustainably and turn scattered efforts into measurable results.

]]> false In this episode of The Marketing Zone on Now Media Television, host Marilyn Jenkins sits down with executive coach Carlos Martin to reveal why marketing doesn’t fail because of tools—but because of leadership blind spots. Learn how alignment, communication rhythms, emotional intelligence, and people-first systems drive consistent growth, prevent burnout, and unify teams across marketing, sales, and leadership. Discover practical strategies to scale your business sustainably and turn scattered efforts into measurable results.

]]> 00:48:08 <![CDATA[The Marketing Zone (Aired 12-12-25) From Freelancer to Founder: How to Build a Predictable Client Engine Without Burning Out]]> Wed, 31 Dec 2025 03:18:23 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2309416 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-12-12-25-from-freelancer-to-founder-how-to-build-a-predictable-client-en In this high-impact episode of The Marketing Zone, host Marilyn Jenkins sits down with client acquisition expert Brian Downer to uncover why so many agencies, consultants, and coaches feel trapped in their own businesses and how to escape it for good. If your company depends on hustle, referrals, or one-off projects to survive, this conversation offers a clear path toward structure, scale, and freedom.

Brian breaks down what he calls the “freelancer trap,” a cycle where founders stay stuck doing the work instead of building systems. Drawing from his experience building an eight-figure consultancy and training thousands of sales professionals, he explains why saying yes to everyone leads to chaos, inconsistent revenue, and burnout.

Chapters

  • (00:00:00) - The Marketing Zone
  • (00:01:11) - What is the Freelancers Trap?
  • (00:05:17) - How to Get Out of the Freelancer Trap
  • (00:08:56) - Freelance Jobs: Systems or Cold Acquisition?
  • (00:10:11) - Marketing Zone: How to Enhance Your Business
  • (00:12:21) - Marketing Zone: Building a System
  • (00:13:55) - Outreach Strategy: The Best Practice
  • (00:17:37) - How to Acquire Leads from Facebook Advertising
  • (00:19:44) - How to Manage Your Lead Hunting Schedule in 2019
  • (00:21:30) - Prospecting & Vox System
  • (00:23:34) - Generic Marketing: How to Speak to Your Dream Clients
  • (00:29:25) - The 2-Step Video Marketing Process
  • (00:31:30) - B2B Marketing: Cost of Acquisition, Leads
  • (00:35:17) - The Marketing Zone
  • (00:36:05) - The Paradox of Success for High-Performing Agency Owners
  • (00:38:22) - How to Build a Process that Doesn't Burn Out the Founder
  • (00:41:49) - On Client Acquisition Automations
  • (00:43:41) - How To Automate Lead Generation With Closebot
  • (00:45:23) - Small-Scale Hacks for Growth
]]> false In this high-impact episode of The Marketing Zone, host Marilyn Jenkins sits down with client acquisition expert Brian Downer to uncover why so many agencies, consultants, and coaches feel trapped in their own businesses and how to escape it for good. If your company depends on hustle, referrals, or one-off projects to survive, this conversation offers a clear path toward structure, scale, and freedom.

Brian breaks down what he calls the “freelancer trap,” a cycle where founders stay stuck doing the work instead of building systems. Drawing from his experience building an eight-figure consultancy and training thousands of sales professionals, he explains why saying yes to everyone leads to chaos, inconsistent revenue, and burnout.

]]> 00:47:50 <![CDATA[The Marketing Zone (Aired 12-19-25) Why Most Business Videos Fail—and How to Build a Video Strategy That Converts]]> Fri, 19 Dec 2025 18:42:12 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2297750 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-19-19-25-why-most-business-videos-fail-and-how-to-build-a-video-strategy In this episode of The Marketing Zone (aired 19-19-25), host Marilyn Jenkins sits down with Robert Weiss, executive producer and director of Multi Vision Digital, to reveal why most business videos fail to generate conversions—and how companies can fix it with strategy-first video marketing.

This in-depth conversation explores aligning video with business goals, targeting the right audience, using batch production to stretch budgets, and building a video library that supports the entire sales funnel—from awareness to trust to decision-making. Robert also shares why evergreen FAQ-style videos outperform generic brand videos and how businesses can create sustainable video systems without burnout.

]]> false In this episode of The Marketing Zone (aired 19-19-25), host Marilyn Jenkins sits down with Robert Weiss, executive producer and director of Multi Vision Digital, to reveal why most business videos fail to generate conversions—and how companies can fix it with strategy-first video marketing.

This in-depth conversation explores aligning video with business goals, targeting the right audience, using batch production to stretch budgets, and building a video library that supports the entire sales funnel—from awareness to trust to decision-making. Robert also shares why evergreen FAQ-style videos outperform generic brand videos and how businesses can create sustainable video systems without burnout.

]]> 00:48:30 <![CDATA[The Marketing Zone (Aired 12-05-2025) Escaping the Freelancer Trap: Brian Downard on Systems, Scale & Predictable Growth]]> Mon, 08 Dec 2025 15:06:39 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/68270/episode/2275538 https://the-marketing-zone.castos.com/episodes/the-marketing-zone-aired-12-05-2025-escaping-the-freelancer-trap-brian-downer-on-systems-scale In this episode of The Marketing Zone, host Marilyn Jenkins sits down with client acquisition expert Brian Downard to break down how agency owners, consultants, and B2B service providers can escape the “freelancer trap.” Brian reveals the essential systems needed to stop hustling for inconsistent work, build predictable lead generation, and transition from doing the work to leading the business.
Discover the “3S Formula,” why outbound often fails, how to design a scalable offer, and how to build a prospecting engine that produces clients on demand. Packed with insights, mindset shifts, and actionable steps for entrepreneurs ready to scale smarter not harder.

]]> false In this episode of The Marketing Zone, host Marilyn Jenkins sits down with client acquisition expert Brian Downard to break down how agency owners, consultants, and B2B service providers can escape the “freelancer trap.” Brian reveals the essential systems needed to stop hustling for inconsistent work, build predictable lead generation, and transition from doing the work to leading the business.
Discover the “3S Formula,” why outbound often fails, how to design a scalable offer, and how to build a prospecting engine that produces clients on demand. Packed with insights, mindset shifts, and actionable steps for entrepreneurs ready to scale smarter not harder.

]]> 00:47:50