The Local AI Show Castos https://the-local-ai-show.castos.com Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch. Sat, 11 Oct 2025 15:23:00 +0000 en © 2025 https://episodes.castos.com/604fab8c3f9264-41682798/images/Local-AI-Show-Cover-1.png The Local AI Show https://the-local-ai-show.castos.com Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch. Kyle Guilfoyle & Reese Richards episodic Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch. Kyle Guilfoyle & Reese Richards kyle@nimblebar.co false https://feeds.castos.com/5o7ww yes <![CDATA[The Secret Weapon Your AI Copy Is Missing (And Why Your Customers Write Better Ads Than You)]]> Sat, 11 Oct 2025 15:23:00 +0000 Kyle Guilfoyle & Reese Richards https://permalink.castos.com/podcast/66014/episode/2163201 https://the-local-ai-show.castos.com/episodes/ai-copywriting Most people write copy the hard way. In this episode of The Local AI Show, Kyle and Reese reveal a faster, smarter path — how to turn your customer reviews into magnetic ad copy that outperforms anything AI could write on its own.

You’ll learn:

  • How to scrape your best Google reviews in seconds and turn them into ready-to-use ad copy

  • The CUB Test that filters out anything confusing, unbelievable, or boring

  • Why real, imperfect, human language beats AI polish every time

  • How to engineer “social proof campaigns” that make people stop scrolling and start craving what you sell

 

Packed with real examples, practical tools, and a mindset shift that’ll change how you write forever.

Chapters

  • (00:00:00) - Local AI Show
  • (00:00:45) - How to Write Compelling Copy
  • (00:03:27) - How to Write Sales Pages for an AI Data Dashboard with Look
  • (00:09:58) - What Makes Copy Good?
  • (00:13:46) - Reviews From The Jazz Era
  • (00:14:29) - How to Generate Reviews for Your Marketing
  • (00:19:34) - How to Use AI in Your Copywriting
]]> 1 false Most people write copy the hard way. In this episode of The Local AI Show, Kyle and Reese reveal a faster, smarter path — how to turn your customer reviews into magnetic ad copy that outperforms anything AI could write on its own.

You’ll learn:

  • How to scrape your best Google reviews in seconds and turn them into ready-to-use ad copy

  • The CUB Test that filters out anything confusing, unbelievable, or boring

  • Why real, imperfect, human language beats AI polish every time

  • How to engineer “social proof campaigns” that make people stop scrolling and start craving what you sell

 

Packed with real examples, practical tools, and a mindset shift that’ll change how you write forever.

]]> 00:21:22 <![CDATA[The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You]]> Sat, 04 Oct 2025 21:01:00 +0000 Kyle Guilfoyle & Reese Richards https://permalink.castos.com/podcast/66014/episode/2163324 https://the-local-ai-show.castos.com/episodes/the-conversion-mirage Kyle and Reese break down one of the biggest blind spots in digital marketing: the data we take at face value. From Google Ads to Meta, most campaigns look great on paper — until you trace what those “conversions” actually mean. This episode unpacks how false confidence creeps in, how to connect your data properly, and what real performance looks like when the numbers finally tell the truth.

Chapters

  • (00:00:00) - How to Triple Revenue with AI-based Advertising
  • (00:00:56) - Conversion Events: The Missing Piece
  • (00:04:54) - How to Manage Cost per Conversion
  • (00:09:11) - OpenTable vs. Jane: How to Track Conversions in Google
  • (00:12:16) - How to Track & Manage Google Search Console, Google Analytics &
  • (00:18:29) - How to Integrate Google & Meta with your Website
  • (00:24:33) - How to Get More Admetrics from Your Website with Google Analytics
  • (00:25:06) - How to Build Video Views Audiences
  • (00:26:31) - How to Gain a Promotional Lead with Facebook or Google?
  • (00:31:13) - Google Analytics, Search Console, and Conversion Tracking
  • (00:33:06) - Local AI Show: Growing Smarter, Busier
]]> full 1 false Kyle and Reese break down one of the biggest blind spots in digital marketing: the data we take at face value. From Google Ads to Meta, most campaigns look great on paper — until you trace what those “conversions” actually mean. This episode unpacks how false confidence creeps in, how to connect your data properly, and what real performance looks like when the numbers finally tell the truth.

]]> 00:33:31 <![CDATA[The Great Rebrand of SEO: From Search Engines to Search Everywhere]]> Tue, 12 Aug 2025 20:25:00 +0000 Kyle Guilfoyle & Reese Richards https://permalink.castos.com/podcast/66014/episode/2163313 https://the-local-ai-show.castos.com/episodes/the-great-rebrand-of-seo The way local businesses get discovered is changing faster than it has in decades. AI is reshaping search—spawning new acronyms like AEO, GEO, and LLMO—and leaving business owners wondering what actually matters anymore. In this episode, Kyle and Reese cut through the jargon to get to the truth: SEO isn’t dead, it’s evolved. They unpack what “Search Everywhere Optimization” really means, how to stay visible across Google, maps, and social platforms, and why driving real human trust still beats gaming algorithms. This is a clear, bullshit-free look at where local search is heading—and how to stay ahead of it.

Chapters

  • (00:00:00) - Local Business SEO: Modern Search Engine Optimization
  • (00:03:54) - A Quick Talk on Acronyms in SEO
  • (00:05:57) - How to Discover Your Business in the New AI World
  • (00:09:47) - Local Business SEO: The Future of Search & Maps
  • (00:16:39) - How to Get Top 10 Rankings on Google by Adding Reviews
  • (00:21:00) - How to Get Reviews on Google, Facebook, and Your Business
  • (00:26:55) - Be Care What You're Doing With Reviews on Google Business
  • (00:30:10) - Credibility and SEO in the New AI Era
  • (00:37:21) - How To Get Enough Content From Your Clients
  • (00:39:16) - 7 Rules for Search Engine Optimization
  • (00:40:55) - Local AI Show: The Future of Work Is AI
]]> full 1 false The way local businesses get discovered is changing faster than it has in decades. AI is reshaping search—spawning new acronyms like AEO, GEO, and LLMO—and leaving business owners wondering what actually matters anymore. In this episode, Kyle and Reese cut through the jargon to get to the truth: SEO isn’t dead, it’s evolved. They unpack what “Search Everywhere Optimization” really means, how to stay visible across Google, maps, and social platforms, and why driving real human trust still beats gaming algorithms. This is a clear, bullshit-free look at where local search is heading—and how to stay ahead of it.

]]> 00:41:18 <![CDATA[From Data Overload to Growth Goldmine: AI Basics for Local Business]]> Sun, 03 Aug 2025 13:13:48 +0000 Kyle Guilfoyle & Reese Richards https://permalink.castos.com/podcast/66014/episode/2103391 https://the-local-ai-show.castos.com/episodes/ai-basics-for-local-business What happens when you upload years of your business data - profit & loss statements, customer transactions, ad performance - into AI and just start asking it questions? Kyle and Reese reveal how to turn your data into a conversation that uncovers growth opportunities hiding in plain sight.

In this AI foundations episode, they break down why most local business owners are sitting on goldmines without realizing it. You'll discover the difference between AI that just answers questions and AI that actually runs parts of your business while you focus on what matters.

The hosts reveal:

  • How to take any recorded team meeting and turn it into a bulletproof standard operating procedure in minutes (no more writing SOPs from scratch)
  • Why taking screenshots of your QuickBooks or Google Ads dashboard and asking "what am I looking at?" can unlock insights you've been missing
  • The real reason one web developer is swamped with new clients thanks to AI (hint: people are trying to DIY and failing hard)
  • How to create AI agents that analyze your Google reviews for patterns, book appointments, and handle follow-ups automatically

Plus: Why paying $20/month for AI tools while your competitors don't is like having a genius assistant working 24/7 to grow your business. And why waiting for AI to be "perfect" means watching everyone else pull ahead while you're still doing everything manually.

If you're drowning in data but starving for insights, this episode walks you through exactly how to change that.

Chapters

  • (00:00:00) - Why Businesses Should Wait for AI to Perfect
  • (00:00:49) - Local Business 101 on AI
  • (00:02:05) - A Week in the Life of AI
  • (00:02:55) - What is an LLM or Large Language Model?
  • (00:06:13) - How to Prompt a Google AI
  • (00:10:39) - ChatGPT: The AI Brain to Write Content?
  • (00:17:50) - How to Tap into AI in your Business?
  • (00:22:14) - Will AI Take Out Your Business?
  • (00:28:23) - "ChatGPT": The Business Process Management Interface
  • (00:29:30) - How to Build an AI Brain for Your Business
  • (00:33:10) - How to Use an AI Agent in Your Website
  • (00:37:57) - What AI Agents Can Do for Your Business
  • (00:39:45) - Local AI Show: The Rise of AI
]]> full 2 1 false What happens when you upload years of your business data - profit & loss statements, customer transactions, ad performance - into AI and just start asking it questions? Kyle and Reese reveal how to turn your data into a conversation that uncovers growth opportunities hiding in plain sight.

In this AI foundations episode, they break down why most local business owners are sitting on goldmines without realizing it. You'll discover the difference between AI that just answers questions and AI that actually runs parts of your business while you focus on what matters.

The hosts reveal:

  • How to take any recorded team meeting and turn it into a bulletproof standard operating procedure in minutes (no more writing SOPs from scratch)
  • Why taking screenshots of your QuickBooks or Google Ads dashboard and asking "what am I looking at?" can unlock insights you've been missing
  • The real reason one web developer is swamped with new clients thanks to AI (hint: people are trying to DIY and failing hard)
  • How to create AI agents that analyze your Google reviews for patterns, book appointments, and handle follow-ups automatically

Plus: Why paying $20/month for AI tools while your competitors don't is like having a genius assistant working 24/7 to grow your business. And why waiting for AI to be "perfect" means watching everyone else pull ahead while you're still doing everything manually.

If you're drowning in data but starving for insights, this episode walks you through exactly how to change that.

]]> 00:40:17 <![CDATA[Welcome to the Local AI Show]]> Thu, 24 Jul 2025 21:35:00 +0000 Kyle Guilfoyle & Reese Richards https://permalink.castos.com/podcast/66014/episode/2097013 https://the-local-ai-show.castos.com/episodes/welcome-to-the-local-ai-show What if you could triple your revenue—without hiring anyone new?

 

In this kickoff episode, Kyle and Reese dive into why now is the moment for local business owners to start paying attention to AI, automation, and smart advertising—and how these tools can help you work less, earn more, and build systems that keep paying off.

 

You’ll hear:

  • How a local business saved over $30K/year by ditching legacy software

  • Why most small businesses are sitting on untapped tools hiding in plain sight

  • The big shift from “doing the work” to building once and benefiting for years

  • What to expect from future episodes (snackable, step-by-step, zero-fluff)

 

This show is where Main Street gets street smart—one practical move at a time.

 

Get the First 3 Moves Guide and start implementing today: LocalAIShow.com

Chapters

  • (00:00:00) - Local Business Tech: The AI Show
  • (00:00:41) - Local Business Growth Through AI Automation
  • (00:03:58) - Local Business: The Case for Local Initiatives
  • (00:06:47) - In the Elevator With Tim Cook
  • (00:07:17) - How to introduce yourself to business through speed dating
  • (00:12:24) - Local AI Show
  • (00:19:01) - Cursor and Lovable: The AI-assisted Curation Platform
  • (00:25:01) - Cursor for Business: How to Build a Business with AI
  • (00:27:53) - About Your About Page
  • (00:29:38) - Local AI: Working On a Website this Week
]]> full 1 1 false What if you could triple your revenue—without hiring anyone new?

 

In this kickoff episode, Kyle and Reese dive into why now is the moment for local business owners to start paying attention to AI, automation, and smart advertising—and how these tools can help you work less, earn more, and build systems that keep paying off.

 

You’ll hear:

  • How a local business saved over $30K/year by ditching legacy software

  • Why most small businesses are sitting on untapped tools hiding in plain sight

  • The big shift from “doing the work” to building once and benefiting for years

  • What to expect from future episodes (snackable, step-by-step, zero-fluff)

 

This show is where Main Street gets street smart—one practical move at a time.

 

Get the First 3 Moves Guide and start implementing today: LocalAIShow.com

]]> 00:31:24