Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852

Show notes:

0:39 TAG Heuer x motorsport

1:17 1911 to 1950s: A brief history  

2:36 1960s: Jack Heuer and Jo Siffert 

3:58 Jo Siffert and Steve McQueen

4:30 1970s: Heuer and Ferrari   

4:58 The golden era  

5:47 1980s: a fresh formula

6:27 1990s: the ultimate timekeeper

7:20 2004: the Indianapolis 500

7:52 2016: Oracle Red Bull Racing

8:26 A unique passion for motorsport

Image: TAG Heuer Formula 1, Reference CAH1113.BA0850

Show notes:

0:39 LVMH: A new vision for the future

1:59 Repositioning the brand

2:53 New challenges

3:32 2004: The Formula 1 collection returns

5:00 2007: upgrading the collection  

5:48 2010: rebooting the collection

6:28 A range of collaborations

7:16 TAG Heuer x Kith

7:36 The future of the Formula 1 collection

Image: TAG Heuer Formula 1 Chronograph, Reference 472.513

Show notes:

0:33 A return to the chronograph

1:57 1988: The chronograph makes its debut

2:39 The Senna chronograph 

3:17 Pure quartz

5:13 TAG Heuer: a globally recognized name

Image: TAG Heuer Formula 1 Chronograph, Reference 384.513

Show notes:

1:27 Techniques d'Avant-Garde

2:44 TAG enters Formula 1

3:27 1986: A landmark year

4:58 A new opportunity

5:42 The Formula 1 collection is born

6:28 A ‘rainbow of colors’  

7:32 A cult collector’s item

8:09 Capturing the zeitgeist

Image: Heuer Easy Rider Jacky Ickx, Reference 429.801N

Show notes:

0:47 The TAG Heuer Formula 1 collection

1:16 The TAG Heuer era

3:23 The ‘Easy Rider’

5:54 The Jacky Ickx helmet clock

Image: TAG Heuer Monaco Split-Seconds Chronograph, Reference CBW2181.FC8322

Show notes:

0:20 Introducing the new TAG Heuer Monaco Split-Seconds Chronograph

0:50 The rattrapante complication

02:13 Key features of the watch

02:35 Sharing codes with the original Monaco

Image: TAG Heuer Monaco Chronograph x Gulf, Reference CBL2115.FC6494

Show notes:

0:45 The history of TAG Heuer x Gulf

1:22 J.W. Racing   

2:09 The story of the Gulf livery

3:14 2007: the TAG Heuer Monaco Gulf  

3:41 2016: a joint relationship

4:08 Successive iterations 

4:19 2022: the TAG Heuer Monaco Chronograph x Gulf   

4:56 Debut at the Monaco Historic Grand Prix 2022

5:22 Going back to the golden age of motor racing

6:04 Winning the Iconic Watch prize at the GPHG

Image: TAG Heuer Monaco V4, Reference WAW2080

Show notes:

0:31 The LVMH Group: a new era begins 

1:21 Revisiting Heuer’s roots   

1:44 Concept pieces

2:29 Developing the Monaco V4

6:05 The launch of the Monaco V4    

6:15 A number of different editions   

7:46 The name ‘V4’  

Image: TAG Heuer Monaco, Reference CS2110

Show notes:

0:48 The 1980s

1:28 Revisiting the Heuer heritage

2:13 A different approach to the Monaco

3:47 The Monaco for a modern era

4:23 A commercial success  

6:00 A bright future

Image: Heuer Monaco, Reference 74033 N

Show notes:

0:31 A dark time for the Monaco

0:53 Changing direction with the new Silverstone

1:24 The Monaco disappears from the catalog  

1:43 The quartz crisis

2:05 The success of black-coated cases

2:30 A Monaco mystery   

3:08 Back in black  

4:16 One of the most sought-after vintage Heuers

4:48 What makes the ‘Dark Lord’ special

5:34 An unbelievably rare timepiece

6:16 The legacy of the watch

6:31 Inspiring the future

Image: Heuer Monaco, Reference 1133B

Show notes:

0:50 1970: Steve McQueen in Le Mans

1:07 McQueen’s passion project, ‘Le Mans’  

2:28 McQueen meets Joe Siffert

3:15 McQueen wears the Monaco

3:48 ‘A tough sell’

5:32 The evolution of the Reference 1133B  

6:02 Pinning high hopes on ‘Le Mans’

6:46 Plans to discontinue the Monaco

Image: Heuer Monaco, Reference 1133B Chronomatic

Show notes:

0:52 Manual wind vs. automatic

1:20 Enter Jack Heuer

2:08 Switching to automatic

2:17 Project 99 and the Calibre 11

3:02 The Monaco debut

3:37 What made the Monaco unique

4:29 The creative visionaries who wore the Monaco

4:48 A standout blue dial

5:54 Why Chronomatic?

6:16 Chronomatic: a collector’s delight

It’s the season finale, so we’ve decided to wrap up this epic story of the Carrera with something different. To celebrate the collection’s 60th anniversary, we’ve released a very special book titled TAG Heuer Carrera: The Race Never Stops. Actually, this isn't just any book; it's a time machine that takes you through the captivating history of the Carrera. Over six chapters, each representing a decade in the life of the collection, the book uncovers the enduring legacy of the Carrera.

To give you a taste of what to expect from this book, Nicholas is going to share three extracts. From the Carrera Panamericana in Mexico to the Sebring Raceway in Florida to Maranello, the home of Ferrari in Italy, each of these extracts explore how the Carrera’s history was written on the racetrack. Ready? Let’s get this show on the road

You can find TAG Heuer Carrera: The Race Never Stops in TAG Heuer boutiques and selected bookstores around the world: https://www.tagheuer.com/int/collection-carrera/carrera-book.html

This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer produced the iconic Reference 7754, or the Heuer Skipper. A timepiece that forever sealed TAG Heuer’s relationship with the ocean and sailing.

Image: Heuer Skipper, Reference 7754

Show notes:

0:40 The 1967 America’s Cup 

2:20 Heuer Reference 7754, or the Heuer Skipper

4:16 The legacy of the Skipper  

4:45 The evolution of the Skipper  

Discover our latest model of the TAG Heuer Carrera Chronograph Skipper on tagheuer.com.

In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and the Mareograph, we sail through a decade of iconic timepieces.

Image: Heuer Seafarer, Reference 346

Show notes:

0:50 Meet the Heuer Seafarer

2:48 Reference 2444, the next iteration of the Seafarer

3:50 The iconic Reference 2446 Seafarer from the 1960s

4:47 The last Seafarer

5:07 The Solunargraph  

5:43 The Mareograph

In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie & Fitch. Discover how a watchmaker, a physics teacher, and a passion for fishing and mushroom hunting led to the birth of the Solunar, the first wristwatch with a permanent tide indicator.

Image: Heuer Solunar, 1949 Reference 

Show notes:

0:42 The Abercrombie & Fitch years

1:10 A challenge from Walter Haynes, President of Abercrombie & Fitch

1:59 How a tide indicator works 

2:42 Mushroom hunting and a school physics teacher

3:14 The Solunar

4:30 The tide indicator on the Solunar

Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon. Discover how the Swiss watchmaker is writing a new, exciting chapter in the story of the Carrera.  reimagined the Carrera for the future.

References featured in the episode: 

TAG Heuer Carrera Chronograph, Reference CBS2212.FC6535 (Image)

TAG Heuer Carrera Chronograph, Reference CBS2210.FC6534

TAG Heuer Carrera Chronograph Tourbillon, Reference CBS5010.FC6543

Show notes:

0:10 Live from Watches & Wonders 2023

0:26 The Carrera journey 

0:52 Three new Carrera references   

1:18 One chronograph, two different takes

1:51 Hello, revolutionary ‘Glassbox’

2:11 The ‘reverse panda’ returns

2:44 Meet TH20-00, the newly evolved version of the Heuer 02 movement

3:19 The new TAG Heuer Carrera Chronograph Tourbillon

This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration. 

Image: TAG Heuer Carrera Porsche, Reference CBN2A1F

Show notes:

0:35 TAG Heuer & Porsche: a shared history of innovation 

1:03 Young entrepreneurs: Edouard Heuer and Ferdinand Porsche   

1:19 Carrera: A shared origin story

1:49 Products that perform under pressure   

3:13 1969: Launch of autochronograph & Porsche 917    

4:17 1980s: Heuer x McLaren    

4:32 1983: McLaren x Porsche  

5:17 1990s: both companies go through organizational restructuring  

5:31 1996: Carrera relaunch and Porsche 911 new generation

Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury. 

Image: TAG Heuer Carrera, Reference CAR2C10.FC6323

Show notes:

0:35 Late-2000s: Carrera as the foundation for new technologies 

1:15 From accessible to luxury with LVMH     

1:41 Monaco V4 and new Carrera watches 

2:35 High frequency chronograph  

3:07 Unique magnetic pinions   

4:15 Carerra: the archetypal chronograph  

In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix. 

Image: TAG Heuer Carrera, Reference CS3110

Show notes:

0:29 Arrival of quartz watches puts pressure for Swiss watchmakers 

1:14 Financial pressures and departure of Jack Heuer from the company   

2:13 The birth of TAG Heuer

3:16 Monza Grand Prix 1996: the return of the Carrera  

3:40 2447 Carrera makeover   

4:29 1996: Jack Heuer returns

This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success. 

Image: Heuer Carrera, Reference 1158 CHN

Show notes:

0:45 Tough time for Ferrari calls for better timekeeping 

2:07 Heuer Centigraph: standard timekeeper for motorsport   

2:25 Jack Heuer makes contact with Ferrari 

3:22 Ferrari deal variations 

4:08 1158 CHN Carrera: a gift for the Ferrari drivers    

5:13 Heuer solidifies long-lasting relationship with motorsport

In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969. 

Image: Heuer Carrera, Reference 1153 N

Show notes:

0:27 March 1969: Jack Heuer & the dream team behind the first automatic chronograph movement 

1:25 Other watchmakers race to develop the chronograph  

1:39 Mid-1960s: drop in sales and exports intensify the need for innovation 

2:01 Heuer: aviation and motorsport 

3:19 The misunderstood 1163 Chronomatic Carrera   

4:40 1970s: addition of silver dial and future changes

Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world. 

Image: Heuer Carrera, Reference 3147 N (Dato)

Show notes:

0:35 Date complication added to Carrera watches 

1:00 1965: Jack Heuer and the Mad Men of Madison Avenue   

1:57 Production flaw leading to iconic asymmetric design  

2:32 Heuer x logos on dial: a surprising success  

3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force 

4:18 How the logo dials were created   

5:24 Success of the chronograph novelty

In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.

Image: Heuer Carrera, Reference 2447 S

Show notes:

0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962

2:29 First mention of the Carrera from the Rodriguez family  

3:23 Registering the ‘Carrera’ name 

3:45 1963: Arrival of the Carrera references 2447 and 3647 

4:30 Enduring features of all Carrera collections

5:00 Unique features of early models  

6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’

In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.

Image: Heuer Carrera, Reference 3336

Show notes:

0:35 The Pre-Carrera references: 2444, 3336, 2447

1:28 Carrera Panamericana: the legendary race that inspired the collection

2:54 Porsche x TAG Heuer shared history with Carrera Panamericana 

3:50 Heuer history: timekeeping and stopwatches 

4:03 Increased demand for watches after World War 2

4:20 Military watches that inspired performant wristwatches 

5:02 1950s references inspired by modern designs of the time

6:02 1959 - The year Jack Heuer joined the business