#Rule045

This episode is all about Rick Ross cementing his position as one of Hip Hop’s elite. We also speak with Drew Sanders of R&B Untapped about his company that taps into the underground R&B scene. Believe it or not, this is where REAL R&B still lives. Visit his website here: http://www.rnbuntapped.com

#Rule044

We are all witness to Remy Ma’s attempt at starting a rap beef with Nicki Minaj. We weren’t expecting it to turn pop, but obviously Remy brought the wrong kind of song to the battle. Our guest Sparky Dee is no stranger to battle rap. She was a part of the infamous battle arp album with Roxanne Shante and is here to gives us the rules for battle rap.

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#Rule043

How does music affect your mood? Or is music an effect of your mood? Mood music is the first topic on today’s show.

Next we discuss the differences between using the internet to make you an instant global artist or slowing the process down and building from your neighborhood.

Our guest today, author, filmmaker and journalist who covers music, politics, and entertainment, Amir Shaw stops in to discuss the Rocko and Future beef. We look at both perspectives to determine who we think is on the correct side of this argument. Follow him on Twitter @arshaw and @ashaw23 on Instagram.

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#Rule042

Just in case you missed when Macklemore all but handed his Grammy to Kendrick Lamar, Adele spent the meat of her acceptance speech praising Beyonce in this year’s Grammy Award Show. Carlos Santana publicly commented that he was okay with Adele winning. Our discussion is dealing with whether or not this snub is indeed a snub.

Chance The Rapper sweeps with his multiple wins and it seems almost impossible that he has done so well with no major label backing.

In other awful news, Universal Music releases Prince’s entire catalog to the major streamers. In my opinion it feels dirty to listen on the major streaming services.

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#Rule41

Chrissette Michelle accepted an opportunity to perform in front of the nation. How you feel about her choice may have more to do with your political stance than it does your enjoyment of good music.

Atlanta’s studio ordinance was sold as many things, but in the end it was more about preventing smaller studio owners from having the ability to make money.

In the amazing New Edition biopic what stood out to us was the scene showing a more mature Ronnie Devoe deciding to go back to real estate school as a career path when music was not providing income. Resisting temptation to look rich is more of an issue when you are not longer rich. We discuss coming to terms with this.

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#Rule040

Crossing over is a sensitive subject for most urban artists. It means access to new fans, new opportunities for endorsements, and overall broader success. However, this comes at the cost of neighborhood acceptance. This year’s Golden Globes 9shed new light on today’s new regime of urban music when Donald Glover thanked the Migos. What does this say of their success and of their future?

Guest, TJ Chapman (TJs DJs, B.O.B., K Camp, Scotty ATL) joins us to discuss being authentic and promotes his Facebook live.

Every artists has to start somewhere. Most artists are already claiming successes that they have yet to earn. We want to dig into what an artist can do this month; This week; today. Let’s talk about baby steps but only after you know exactly where you are now.

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#Rule039

We wrap up 2016 and chat with Warner Music Group’s College rep, Tom White about marketing and promotion in the new era.

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#Rule038

Vice President of Interscope Records, Ray Daniels joins us to discuss self accessing, understanding your chances for making it, and pivoting for success.

Music from the show:

Em Jai – What About Love
https://itun.es/us/G9FWfb

#Rule37

On this episode we discuss branding and why it is still very important to an artist trying to build a following. Marketing and branding expert, Karen Marie Mason joins us and tells us stories from her days working with some of your favorite artists.

Visit her site:   https://karenmariemason.com

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#Rule036

Today we bypassed our guest interview for a roundtable conversation about the current political climate. In case you didn’t know, your favorite artist probably supported Hillary Clinton into a landslide defeat. What impact did our musicians have on this result?

In fact, what political statements do artists have the right to make?

Can Lil Wayne discuss Black Lives Matter intelligently? Why do Jay-Z and Beyonce mean anything to you as a voter? Does Killer Mike deserve a platform?

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#Rule035

We visit Writing Sessions of America – Atlanta 2016 to grab some of the panelists and provide you listeners with knowledge from the source.

This episode features, Thornell Jones, Jr., a leader in Entertainment Marketing for over 20 years overseeing marketing and promotion budgets in excess of $20 million annually. Thornell learned the business from the ground floor first as an intern and then as a Financial Analyst for Capitol Records. He launched his career in Marketing with several labels beginning at Mercury, then Giant, Motown, A&M, MJJ Music and Hidden Beach where he generated nearly $60 Million in revenues launching the company along with developing the careers of Kindred the Family Soul, Mike Phillips, BeBe Winans, and Jill Scott. An innovative marketing mind, Jones has furthered the careers of a broad range of artists with household names including Darius Rucker, Tatyana Ali, and Diana Ross. A 15 year voting member of the Recording Academy, he holds 12 Grammy certificates for his marketing with Jill Scott, Ann Nesby, Calvin Richardson, Anthony David, India.Arie, Vikter Duplaix, and most recently, Angie Fisher.

In addition to producing dozens of music videos, in television he was Executive Producer for The Original Jill Scott: A Documentary which aired on the CENTRIC Network. Jones also helped to develop a new live music television series with NFocus Entertainment, Real Music Live debuting in January 2017 on the Pop Network. www.realmusiclive.com. Jones has also developed Reality TV sizzle reels for Canada’s R&B Juno award winner Divine Brown, and R&B/funk duo Kandy Apple Redd.

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#Rule034

Today we remove the Rules from the 90/10 Rule and seriously just hang with Anthony David. Yes he has a new album that you should check out: The Powerful Now, but for this episode we cover many other things as well. From respecting our older generation, to how it feels to be signed to an independent label. We welcome you as a fly on the wall for this completely candid conversation.

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#Rule033

We discuss the importance of the beat in today’s music. How important the beat maker is and how that job and role has changed in today’s music. Honorable C Note joins us to talk about his process and let us know what he has in the works.

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#Rule032

David Melhado is an entrepreneur, influencer and talent manager. He currently serves as Co-Founder of Intecoo Group, an experiential marketing agency based in Atlanta, GA. David has been featured as a guest on Huffington Post Live, special guest speaker at Johnson & Wales University, General Assembly Atlanta, and the University of South Florida. He sits down with us to discuss the intersection of music and technology.

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#Rule031

Tai Saint Boogie (@SaintBoogie) joins us to talk about covering hip hop as a journalist who loves the music. She is also a contributing partner to the Mixtape Bible, The Art Behind The Tape.

We also discuss the value of the mixtape in the current market.

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#Rule030

On this episode we discuss PROs with SESAC Creative Director, Gregg Smith. He gives us insight on the benefits of being connected no matter your current status in the industry.

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#Rule029

On this episode we discuss the relevancy of radio in today’s market; building good relationships at your local radio station; and what it takes to make a hit single. Our guest is the Promotions Director for one of the nations hottest radio stations, Jason Reddick.

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#Rule28

On this episode of The 90/10 Rule, we discuss rapping for a cause, maintaining relationships, using real life to create your story, and being an authentic artist.

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#Rule27

We sit down with Publicist, Christal Jordan of Enchanted PR. The new industry requires a special kind of branding that is best suited for a publicist to handle. We discuss creating and maintaing your brand, Talent vs. Content, and how you fit into the new world of quick fame with no receipts.

Visit her website: http://enchantedpr.net

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#Rule026

Today on The 90/10 Rule we discuss radio play and promotion, becoming a business, and the political undertow that keeps most artists out of the top 10.
Be sure to check out David’s website here: http://businessbullyshow.com

#Rule25

We sit with Vincent Levy Bryant and discuss the past present and future of record labels, and the explosion of film growth in black hollywood.

#Rule024

Today we sit down with Corey “Goose” Webb and discuss: using  your resources; knowing your worth even if you aren’t getting paid; creating your place in the industry; and building an international network.

#Rule023

Today on The 90/10 Rule we sit down with Villz (@Dirtbaggvillz). We go over: How to build your team, why you shouldn’t be afraid of split sheets, business protocol, and the creative process

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#Rule022

We talk with Chic Loren about her journey through the music industry. The ups and downs, culture music, writing your life, and never giving up.

#Rule021

Today we sit down with Artist Manager Al Lozano @mr_lozano and discuss what’s happening with his imprint @goldhouse78, how he gets his artists careers to grow, and what it means to fall in love with the process, instead of the product.

#Rule020

We sit down with Award Winning Producer, Gregory “40” Bowman to discuss violence in Hip Hop, Middle Men, and developing and taking care of your brand. We also discuss his artist Kameron Corvet’s new project.

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#Rule019

During the #WSAATL Conference, Hip Hop Royalty Eddie F stops by to speak with us. We talk about the beginnings of Hip Hop in New York; The start of the infamous Untochables Production Team; The beginning of guerrilla marketing; and how this can all be transitioned to businesses with longevity.

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#Rule018

On location at the #WSAATL conference we sit down with Tuo, one half of the super producer duo, Da Internz (Rihanna, Chris Brown, Nas, Nicki Minaj, John Legend, Trey Songz, Justin Bieber). We talk about the many artists they have worked with but most importantly why it is important not to take our dreams for granted. We also using your direct circle to build your brand prior to asking anyone for a handout.

All of the music in today’s show is from the mixtape everyday is Valentine’s Day entirely produced by da internz and featuring some of today’s biggest artists. You can download the mixtape for free at
http://www.livemixtapes.com/mixtapes/36582/da-internz-everyday-is-valentines-day.html

#Rule017

We follow Lil Eddie Serrano from the streets of Spanish Harlem to the offices of Bad Boy and then all the way to 5 number one albums in Japan.

Along the way he has written songs for: Carl Thomas, Jessi J, Rita Ora, Janet Jackson, Charlie Wilson, Omarion, Pink, Nelly Fertado, Enrique Iglesias and many more.

This episode is about determination, will power, and turning nothing into something.

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#Rule016

The industry promotes sex, drugs, all nighters, and the everyday fast life routine. Isn’t it funny that there is no health plan?  We are joined by board certified internal physician and self proclaimed Hip Hop Head, Dr Khaalisha Bintu Ajala. She is the founder of Heartbeats and Hip Hop and wants to promote healthy living to everyone in the music industry. Listen in to hear the scary side of the culture and what you can do to smarten up.

Here are the people who need to listen to this episode:

People who have sex
Drink alcohol
Get less than 8 hours of sleep
Have ever been depressed
Are in the music industry
Don’t have health coverage
People who are you

http://www.heartbeatshiphop.org
Give us a review
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#Rule015

Recording and Mixing Engineer from the famed Hit Factory and Unique Sound of New York sits down with us to discuss getting the technical part of your song right. We also discuss the Loudness Wars. Has the day finally arrived that music can sound dynamic and lovely again?

#Rule014

We are joined by Nashville born Syk Sense (Drake, Meek Mill, Tinashe, Bryson Tiller, etc) to discuss getting placements on a platinum selling project and the process of getting paid from that record. We also discuss getting your open records to artists that need them.

#Rule013

We sit down with Jini Thornton to discuss some of the issues with artists and their money. It is very important to distinguish between a manger and a business manager. Jini gives us the inside information on the dirty little details about managing your industry money.

Jini D. Thornton is a seasoned CPA with over 19 years of experience in the business management and accounting professions. Her company, Envision Business Management Group (EBMG), empowers individuals with the information and knowledge needed to make sound financial decisions and achieve personal financial security. EBMG has the privilege of representing some of the music industry’s hottest entertainers such as Christopher “Ludacris” Bridges, CeeLo, Jeezy, August Alsina, Raury, and Rock City.

#Rule012

Special holiday realease of The 90/10 Rule. We thought that with all that we are thankful for, we needed a testimony. And this is a sensational testimony.
Before writing the hit Shame for Tyrese, DJ Rogers Jr. experienced reaching rock bottom. His ability to rise from the ashes and learn how to reclaim his foundation, allowed him to begin receiving what was meant for him.

#Rule011

Capitol Records Promtions & Creator/Founder of M.E.G. (Music Education Group), Ric Ross joins the show for a talk about the History of Atlanta music; picking the right job for you; not giving it all away for free; being loyal to yourself and what you are good at; giving back to the community; and how much you really have to love the music.

#Rule010

Grammy Award Winning producer Street Symphony talks about new producers, coming up in the game, the importance of having a job, and his team Track Or Die.

#Rule009

CEO of the F.I.R.M., A&R Consultant to Jive Records, Creator of Writing Sessions America, Kevin Shine joins us to discuss his rise, his mistakes, and why playing your position is of the utmost importance.

Singers and songwriters make sure to sign up for the WSAATL Music Experience by going to http://wsaatlcom.ticketleap.com

#Rule008

Former Creative Director for Sony ATV and SO SO Def, Stone Stafford joins the show to discuss publishing, ownership, hard work and, his new artist Beth Spangler.

#Rule007

Entertainment lawyer, educator, speaker, consultant, and visionary Evita Kaigler joins the show to discuss trust in an industry of distrust. Her love for the music and respect for the talent has garnered her a place at the table with the industry’s top attorneys. Now she heads for new horizons as the author of Don’t Forget The Music.
www.dontforgetaboutthemusic.com

#Rule006

Empire distribution A&R and Publisher, Serge Durand joins us to discuss independent distribution. What A&R’s look for, and why writing is important.

Empire Distribution

#Rule5

We talk to Prince about his transition from artist to session musician. And then from session musician to engineer. Along the way he has had worked with some of the most talented artists, producers, and songwriters in the industry.  Most importantly he discuss how important trust and musicianship is in being a great engineer.

#Rule4

Wilt Wallace is the Sr. Director, National Rhythm & Urban Promotion for Warner Bros Records
Wilt speaks with us about humility throughout progression and how a national promotions campaign is executed.

A good leader takes a little more than his share of the blame, a little less than his share of the credit.
— Arnold H. Glasow

#Rule3

Dreamer Extraordinaire, Charles McCree joins the show to discuss flexibility, hard work, and selfless output. He manages, markets, and has placed himself in a position to give back.
Be part of the movement

#Rule2
Former So So Def and Bad Boy Artist, JC discusses the ills of being a recording artist signed to a label full of artists; The process of realizing you have been put on the shelf; And the journey of getting away from the label to become a true independent artist.
http://www.itsyaboyjc.com

#Rule1

A member of the world renowned Producer Coalition, Buddha sits down with us to discuss hitting a home run on his first at bat; The importance of building your own artist; and the value in staying loyal.