Brevity Code w/ Ryan Heuser

Episode 32 w/ Ryan Choura The Event Genius Behind Coachella-Scale Productions

Ryan Heuser — Wed, 16 Apr 2025 10:00:00 +0000

In this episode of the Brevity Code podcast, we welcome Ryan Choura, the founder and CEO of Choura Events. Ryan shares his journey of building some of the world's biggest live events in sports, music festivals, and entertainment. Learn how he navigated buying an event rental company on the brink of recession and scaled it to manage iconic events like Coachella and F1. Ryan discusses the dynamic nature of the event industry, the impact of social media marketing, and how he's forged ahead through adversity, including the COVID-19 pandemic. Get inspired by his motto 'Don't be boring' and his belief in bringing value and meaning to every experience. Join us as we delve into the trials and triumphs of building unforgettable brand experiences with Ryan Choura.

00:00 Introduction

01:19 The Origin Story of Choura Events

01:36 Building Massive Live Events

04:20 Challenges and Successes in Event Management

08:19 The Creative Process and Client Management

24:52 Navigating the Impact of COVID-19

28:06 Facing Business Challenges Head-On

28:51 Pivoting During the Pandemic

29:52 Focusing on Doing Good

37:58 The Impact of Social Media and Influencers

42:24 Seizing Opportunities and Overcoming Obstacles

52:48 Final Thoughts and Takeaways

Listen on Spotify - https://open.spotify.com/show/2AJ7gRyGWW5Cwf7qkBmjWN?si=d3f8c67647c64816

Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/brevity-code-w-ryan-heuser/id1292421545

Episode 31 w/ Cameron Verdi The Hard Truth About Entrepreneurship

Ryan Heuser — Wed, 05 Mar 2025 11:00:00 +0000

In this episode of The Brevity Code Podcast, host Ryan dives into the world of entrepreneurship with Cameron Verdi. Cameron shares his journey from being a young entrepreneur to founding Progenex and serving as the former COO of Liquid IV. He discusses the challenges and successes of starting a marketing company, the explosive growth of Progenex in the CrossFit community, and the structured growth strategy of Liquid IV. Cameron also provides invaluable advice for aspiring entrepreneurs and underscores the importance of hard work, discipline, and true north in business.

00:00 Introduction

02:26 Cameron's Early Career Aspirations

04:08 The Challenges of Entrepreneurship

07:40 Starting a Marketing Company

17:19 Rapid Growth and Success

23:53 Transition to Progenix

27:34 Progenix and the CrossFit Boom

39:42 Gym Owners and Early Growth

40:05 Financing the Business

47:58 Sponsorship and Athlete Partnerships

51:59 Subscription Models and Customer Loyalty

01:02:36 Joining Liquid IV

01:11:28 Advice for Entrepreneurs

01:15:55 Conclusion and Final Thoughts

Listen on Spotify - https://open.spotify.com/show/2AJ7gRyGWW5Cwf7qkBmjWN?si=d3f8c67647c64816

Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/brevity-code-w-ryan-heuser/id1292421545

Episode 30 w/ Shane Baum: Founder & CEO of Leisure Society

Ryan Heuser — Wed, 05 Feb 2025 11:11:00 +0000

In this episode of Brevity Code, Ryan welcomes long-time friend and eyewear industry veteran, Shane Baum. Shane is the CEO & Founder of Leisure Society & Founder of Baumvision. He shares his impressive journey from humble beginnings at Mossimo to founding his own ultra-luxury eyewear brand, Leisure Society. The conversation delves into Shane's experiences working with design icons like Marc Jacobs and Louis Vuitton, the challenges of building a global brand, and the importance of work ethic and dedication. They also reflect on personal stories, industry insights, and the ever-evolving design process. This episode is a treasure trove of inspiration for aspiring designers and entrepreneurs alike.

Visit Leisure Society's website here: https://leisuresociety.com

Episode 29 w/ Adam Pitale Bicycle Repair to Multi-Million Dollar Business

Ryan Heuser — Wed, 22 Jan 2025 11:00:00 +0000

In this episode of Brevity Code, we sit down with Adam Pitale, founder of Adam’s Polishes and Enzo’s Hand Wash and Detail. Adam shares his incredible entrepreneurial journey that started in his childhood with a bicycle repair and cleaning business, which later transitioned into a successful car detailing venture. He discusses the struggles and triumphs he faced, the role of divine intervention in his path, and the evolution of his company into a multi-million dollar enterprise. Adam also addresses the importance of process improvement, the lessons from his early experiences, and how he balanced work and family life. Now, back in the game with Enzo’s Hand Wash, Adam finds himself invigorated by the joys and challenges of building something new from the ground up. Join us for an inspiring story of grit, determination, and entrepreneurial spirit.

00:00 Introduction

02:01 From Bicycles to Car Detailing

14:06 High School Hustle: Expanding the Business

21:04 College Days and Real Estate Struggles

33:12 The Turning Point: Swap Meet Success

44:03 Unexpected Opportunity: The Coca-Cola Fleet

46:09 Scaling Up: From Small Beginnings to Big Contracts

53:08 Challenges and Breakthroughs in the Detailing Business

59:22 The Clorox Opportunity and Business Growth

01:01:04 Transitioning from Detailing to Product Sales

01:11:23 Partnership and Rapid Expansion

01:20:36 Reflecting on Success and Future Endeavors

Listen on Spotify - https://open.spotify.com/show/2AJ7gRyGWW5Cwf7qkBmjWN?si=d3f8c67647c64816

Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/brevity-code-w-ryan-heuser/id1292421545

Episode 28 w/ Rahul Sandil From Startup to Corporate Giant: The Ultimate Marketing Masterclass!

Ryan Heuser — Wed, 08 Jan 2025 11:00:00 +0000

In this episode of the Brevity Code podcast, Ryan welcomes Rahul Sandil, former VP of Marketing at Micron. They delve into the experiences of marketing at a large publicly traded company versus a garage startup, exploring challenges, similarities, and creative strategies. Rahul shares insights into his professional journey, including his tech and gaming background, the importance of understanding brand audiences, and his approach to leadership and team management. The discussion also touches on diversity, equity, inclusion (DEI) initiatives, the rebranding process at Micron, and Rahul's personal philosophies on happiness and professional fulfillment.

00:00 Introduction

02:10 Rahul's Career Journey and Background

04:37 Influence of Music and Technology on Marketing

06:07 Marketing Strategies and Audience Engagement

17:22 Leadership Style and Management Philosophy

25:28 Personal Inspirations and Career Choices

30:39 Taking a Break and Downtime Activities

34:17 Reflecting on Leadership and Entrepreneurship

40:32 Rebranding Micron: Challenges and Successes

45:05 The Emotional Connection to a Brand

54:31 Concluding Thoughts and Future Plans

Listen on Spotify - https://open.spotify.com/show/2AJ7gRyGWW5Cwf7qkBmjWN?si=d3f8c67647c64816

Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/brevity-code-w-ryan-heuser/id1292421545

Episode 27 w/ George Heuser What Every Father and Son Needs to Hear About Conquering Life’s Hurdles!

Ryan Heuser — Thu, 26 Dec 2024 11:00:00 +0000

In this episode of The Brevity Code, Ryan sits down with his father to delve into an inspiring life journey filled with adversity, perseverance, and ultimate success. Ryan's father shares his origin story, entrepreneurial ventures, and the pivotal moments that shaped his career. From humble beginnings in Boston, overcoming a tumultuous childhood, to the establishment of flourishing businesses in stainless steel and safety industries, this episode highlights valuable lessons on resilience, hard work, and the importance of visualization. Join us for a heartwarming and motivational conversation that underscores the significance of family, mentorship, and seizing opportunities.

00:00 Introduction

01:43 Dad's Early Life and Challenges

08:13 Early Jobs and Career Beginnings

10:54 Meeting Mom and Starting a Family

14:53 Mentorship and Career Breakthrough

22:29 Transition to Entrepreneurship

28:21 Selling the Business and Moving On

36:40 Taking Over a Startup

38:49 Keys to Success

39:45 Facing the Competition

48:21 Colossal Failures

52:26 Personal Reflections

56:51 Father-Son Dynamics

01:07:44 Final Thoughts and Legacy

Listen on Spotify - https://open.spotify.com/show/2AJ7gRyGWW5Cwf7qkBmjWN?si=d3f8c67647c64816

Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/brevity-code-w-ryan-heuser/id1292421545

Episode 26 with US Air Force Pararescue Lejon Boudreaux

Ryan Heuser — Wed, 11 Dec 2024 11:00:00 +0000

In this episode of the Brevity Code, Ryan sits down with Lejon Boudreaux, a U.S. pararescueman and combat rescue officer. Lejon shares his inspirational journey from high school to the Air Force, recounting challenges, intense training, and unforgettable missions in places like Afghanistan and Kosovo. Delving deep into his faith and personal growth, Lejon opens up about overcoming adversity, the importance of perseverance, and his commitment to family. Join us for an incredible conversation about valor, resilience, and the strength found in faith.

00:00 Introduction

02:27 Air Force Pararescue Selection Process

12:32 Pararescue Missions and Joint Operations

19:32 Helicopter Rescue Mission

20:18 The Well Mission

26:41 Faith and Adversity

33:34 Transition to Civilian Life

37:31 Family and Future Goals

42:26 Final Thoughts and Reflections

EP #25 Finding your path with Mike Marriner, a Founder of Roadtrip Nation

Ryan Heuser — Sat, 09 Nov 2019 00:06:42 +0000

14:35 Mackenzie report on the future of work

15:25 Mike mentions Sir Ken Robinson - Ted Talk - future of education & creativity https://www.ted.com/talks/ken_robinson_changing_education_paradigms

One of Mike favorite quotes: “If you magnify what you believe in, the world conspires to support you.” Michael Jager, Founder / Creative Director

Going the extra "Yard"!

Ryan Heuser — Thu, 06 Jun 2019 19:44:36 +0000

Steele Platt is the Founder and visionary behind the well known ‘Yard House’. Yard House is well known for it’s 250 beers on tap, elevated, fusion bar food and great classic rock playlists. On this episode of the Brevity Code we’ll hear how Steele, who at one point in his career declared bankruptcy and came roaring back with a success story that is beyond anything he could have ever projected in his business plan. We’ll retrace Steele’s history in the bar, club and restaurant business and see how it all rolls up into his biggest and greatest endeavor. Yet, it was the small details that set him apart from his competition. Listen in to find out how Steele eventually sold the Yard House for a cool $585 Million.

Solving the riddle of legal expenses in your business

Ryan Heuser — Wed, 08 May 2019 18:16:59 +0000

Contact Greg Weisman:

RITHOLZ LEVY FIELDS

www.rlfllp.com

gweisman@rlfllp.com

Dorian Willes ain’t meant to die

Ryan Heuser — Tue, 02 Apr 2019 21:49:03 +0000

Dorian Willes was shot 21 times at point blank range by two police officers and somehow lived. For the record, 50 cent was only shot a mere 9! We’ll hear how, high on meth Dorian managed to evade police for hours as he found himself trapped inside an apartment complex, determined not to get caught. We’ll relive that day in graphic detail. Dorian explains how he was left for dead and in a coma for months. He spent a year in the hospital where he eventually becomes an amputee. Also, as a result of his gunshot wounds he has very limited use of his left arm. But there’s more to Dorian’s story than him surviving against all odds. Turns out Dorian is also a phenom athlete who earns a spot on the U.S. National Paralympic skeleton team and finishes 4th in the World Championships! Dorian Willes is a motivational speaker who travels the world sharing his story and warning our youth about the dangers of drugs and addiction. Grab some tissue and get ready to be rocked to your core!

CEO Travis Brasher of Travis Mathew

Ryan Heuser — Fri, 15 Mar 2019 15:50:04 +0000

https://www.travismathew.com/

Anaheim Ducks Defenseman Kevin Beiksa

Ryan Heuser — Tue, 12 Feb 2019 21:47:15 +0000

The quote “ We do not rise to the level of our expectation but fall to the level of our training” is credited the Greek lyrical poet, Archilochus who many think served as a soldier himself. It is an adopted saying of the SEAL’s.

Casey Wheat of Sport Of Kings and Roial Brand

Ryan Heuser — Thu, 24 Jan 2019 21:41:15 +0000

https://sokfy.com/

Craft Beer talk with Towne Park's Brett Lawrence

Ryan Heuser — Thu, 10 Jan 2019 01:16:37 +0000

https://towneparkbrew.com/

@towneparkbrew

@rancholaslomas

Homesteading and Trailblazing...

Ryan Heuser — Tue, 11 Dec 2018 16:15:00 +0000

For more info on Jade

https://www.jadehowe.org/

The Paul Frank Story

Ryan Heuser — Sun, 12 Aug 2018 14:10:13 +0000

For more on The C Life check out @clifepodcast

How not to suck at BBQ'ing this Summer!

Ryan Heuser — Fri, 20 Jul 2018 22:02:40 +0000

https://theranch.com/

https://towneparkbrew.com/

Let's All Skip1!

Ryan Heuser — Wed, 16 May 2018 16:39:55 +0000

TO DONATE:

https://skip1.org/

AGE IS JUST A NUMBER

Ryan Heuser — Wed, 02 May 2018 03:01:09 +0000

For more on Bill adventures:

http://eightsummits.com/

Cannabis & Endurance Sports

Ryan Heuser — Wed, 11 Apr 2018 20:40:38 +0000

Brevitycode.com

@brevitycodeshow

Fitsconditioning.com

The intersection of creativity and commerce

Ryan Heuser — Thu, 29 Mar 2018 23:52:47 +0000

http://www.thelab.com/

https://www.thecampsite.com/

http://anaheimpackingdistrict.com/packing-house

Inside the world of celebrity security

Ryan Heuser — Wed, 21 Mar 2018 15:37:10 +0000

I'm joined by long time advanced venue security and close protection expert Mike Faello. Mike has stood guard for many of the most revered pop stars and bands of our generation. Mike calls in from Toronto where he's currently on tour with Justin Timberlake. He's not the kind of guy that would boast about his company...But I sure can for him! Mike has also worked with Kayne West, Christiana Aguilera, Britney Spears, One Republic and others. Prying the bars back a bit on the secret life of these stoic heroes we get a rare glimpse into this unique and often misunderstood profession. We talk about life on tour, dealing with paparazzi and of course celebrity stalkers. We talk venue security and how guys like Mike are not only keeping the artists safe, but all concert goers in an ever more dangerous world of venue attacks.

https://www.faelloagency.com/

https://www.brevitycode.com/

@brevitycodeshow

Brevity Code w/ Ryan Heuser on Itunes

Tellason 'A conversation about all things denim'.

Ryan Heuser — Thu, 15 Mar 2018 05:08:36 +0000

@towneparkbrew

@tellason

Jay Maryniak a man who defines and defies fitness realities...

Ryan Heuser — Fri, 09 Feb 2018 21:32:17 +0000

Check out @JTM_FIT on Instagram

and also @brevitycodeshow

Remember to subscribe to the podcast on Itunes!

"Get a Life" Plan w/ PGA tour player Ben Crane

Ryan Heuser — Sat, 13 Jan 2018 21:37:37 +0000

Pro golfer Ben Crane joins me on episode #7 of Brevity Code. Ben shares his personal insights to success & happiness on and off the course. We talk in detail about several of his philanthropic endeavors...Including a great story about a recent trip to Haiti where Ben brought his entire family in service of those in need. We also talk health & fitness. Ben shares his 'Life Plan' hack with us. We talk about his '7 Pillars' to mapping out a well balanced life . Oh, and we also talked a little golf!

The Art of Coffee

Ryan Heuser — Sat, 23 Dec 2017 17:22:38 +0000

For many of us coffee is one of the most consistent, maybe even sacred rituals we have. Yet I would argue it’s a ritual we largely take for granted. How much do we really know about our coffee and our preferences? Ed Moffatt, Director and Head Roaster of Common Room Roasters breaks it all down. Don’t know what a nitro coffee or flat white is? Do you know the difference between washed and unwashed beans? Did you even know that was a ’Thing’?! Whether you’re a high brow coffee snob, or a casual caffeine consumer there’s something for everyone. Ed gives us a ‘Crop to Cup’ summary of all things coffee. We’ll hear his insights on growing regions, flavor profiles, roasting and a bunch of tricks on home brewing techniques. Sit back, grab a cup and enjoy!

Christian Schauf Founder and CEO @ CCS Uncharted Supply Co

Ryan Heuser — Thu, 23 Nov 2017 23:37:34 +0000

https://unchartedsupplyco.com/pages/our-story

Bobby Nichols, Founder of 'The Sports Syndicate' & action sports agent

Ryan Heuser — Sat, 18 Nov 2017 00:08:21 +0000

On this episode Bobby Nichols, Founder of The Sports Syndicate joins me as we peel back the curtain on the realities of what it means to be a professional sports agent. Bobby was an early pioneer within the niche action sports world, at a time when it was truly the wild west. His area of focus was concentrated around surf, skate, snow and motorcross. We’ll learn how he built a successful company around niche sports and “Fringe" athletes. He shoots it straight about his early career set backs and failures, to how he turned the tide into eventually selling his business to the Wasserman Media Group.

Christian Strike; serial entrepreneur and creator

Ryan Heuser — Mon, 06 Nov 2017 16:11:33 +0000

We trace Christian's roots from his early dorm room success launching and selling a magazine business, to his media publishing career and how he parlayed that same counter cultural, independent thinking into one of the most important art movements of a generation, "Beautiful Losers". We discuss the vision it takes to curate a traveling, global art exhibition… We also discuss the second internet revolution as Christian defines as the 'Mobile’ revolution and how his new venture DISTLL, a mobile commerce platform, figures to play a key role.

We touch on Wu Tang Clan skate decks, the photography of Craig Stecyk and why Vice media is no accidental sensation and much more…

Jeff Yokoyama: Designer

Ryan Heuser — Tue, 17 Oct 2017 17:55:16 +0000

Today I sat with the super creative, Jeff Yokoyama. We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons. We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'.

Yoki Shop...Newport Beach

Yoki says "Use the whole the Fish". Mottainai is a Japanese word for "Wasteful". Here he is repurposing a pair of Levi's destined for a landfill.

Brian Mackenzie: Author, Athlete, Coach.

Ryan Heuser — Tue, 03 Oct 2017 23:42:51 +0000

Brian Mackenzie

Tune in for my conversation with Brian Mackenzie. We dive (pun intended) into his crazy adventures as he gets out of a perfectly safe shark cage and just decides he wants to swim with Great White Sharks! We also get into his ultra running madness and early attempts and delusions about becoming a SEAL. We also spend time on his newest passion, breathing.... We talk about recovery methods, hot cold plunges and a host of other things you've always wanted to know!

Welcome

Ryan Heuser — Tue, 03 Oct 2017 22:07:21 +0000

On the Brevity Code podcast we’ll explore a wide range of topics from the very people that give form and color to our world. Through their actions they enrich us with their vision, creativity and bravery. Our guests have all been successful by flying in the face of conventional wisdom. We’ll learn from them, the ways in which we can apply that very knowledge to our own paths and towards our own self fulfillment.