Selling the Dream By Ken Jordan

Why Most Salespeople Never Succeed | Stephen Ronald on Reps, Mindset & AI

Ken Jordan & Joe Iredell — Tue, 19 May 2026 16:12:39 +0000

In this episode, Ken Jordan and Joe Iredell sit down with Stephen Ronald, Director of Sales at OCF Realty | The Jeff Silva Group, for a deep conversation about what REALLY creates success in sales, leadership, and business growth.

From selling coffee in college to building high-performing sales teams, this episode is packed with real-world lessons on:

• Why reps and consistency matter more than talent
• The power of roleplay and scripting in sales •
How emotional intelligence is becoming more valuable in the AI era
• Building a winning culture and scaling a business the right way
• Why listening is the ultimate sales skill
• The mindset shift from scarcity to abundance

Stephen also shares stories from his journey through coaching, teaching, baseball, entrepreneurship, and real estate — including the hilarious “2 Truths & A Lie” segment that had everyone guessing.

If you’re in sales, entrepreneurship, leadership, real estate, or simply trying to improve your communication skills, this episode delivers practical insights you can apply immediately.

⏱️ Topics Covered:
00:00 – Intro & Selling Coffee in College
06:45 – Surfing, Entrepreneurship & Early Hustles
14:10 – 2 Truths & A Lie
24:30 – The Evolution of Sales in the AI Era
36:20 – Why Roleplay Creates Elite Salespeople
48:15 – Psychology, EQ & Understanding People
58:40 – Scaling Teams & Delegating Effectively
1:10:15 – Building Culture & Growing OCF Realty
1:22:30 – Final Thoughts & Lessons Learned

️ Guest: Stephen Ronald – Director of Sales at OCF Realty | Jeff Silva Group

Don’t forget to: LIKE COMMENT SUBSCRIBE

#Sales #Entrepreneurship #Leadership #Business #RealEstate #SalesTraining #Mindset #Podcast #SellingTheDream #OCFRealty

Chapters

(00:00:09) - Selling The Dream
(00:01:37) - Burning the Art Studio
(00:06:40) - Two Truths and a Lie
(00:08:58) - Real Estate Network: Authenticity in Sales
(00:17:59) - Stephen Colbert on Success
(00:19:29) - Exercising Your Scripts
(00:26:34) - OCF Real Estate: Help Salespeople Scale their Business
(00:31:58) - Growth is also part of your job
(00:38:09) - Good Old Joe's Coffee
(00:38:32) - Run into John Middleton, Never Been to All 50 States
(00:43:01) - "I Tried To Prank My Friends"
(00:43:26) - Have You Visited All 50 States?

From Hospital Burnout to $14M/Year in Real Estate (No Safety Net)

Ken Jordan & Joe Iredell — Mon, 23 Mar 2026 16:10:11 +0000

What does it really take to walk away from a 26-year career… with no safety net?
In this episode of Selling the Dream, we sit down with Kim Yot — a top-performing real estate agent who made a bold leap from healthcare into real estate… and never looked back.
From working in high-pressure hospital environments to building a $70M+ real estate career, Kim shares the raw truth behind her journey — including burnout, failure, resilience, and the mindset it takes to rebuild from scratch.
We also dive into: • The reality of leaving a stable job • Why most people fail when starting over • The power of authenticity in sales • How she bounced back from her worst year in business • Lessons from losing a restaurant business • Building success through relationships (not transactions)
If you’re thinking about making a big life or career change… this episode is for you.

Listen now and learn how to bet on yourself — and win.

Chapters

(00:00:09) - selling the dream
(00:01:16) - Pittsburgh Connection
(00:03:14) - Two Truths and a Lie
(00:03:38) - In the Elevator With Lie and Truth
(00:04:09) - Real Estate Millionaire: Starting Out in Healthcare
(00:06:42) - How to Become a Real Estate Manager: An Introvert vs Ext
(00:11:38) - Employees Transition from Healthcare to Real Estate
(00:15:08) - When You Quit Your Job For Your Girlfriend
(00:15:42) - Burnout in the Healthcare Industry
(00:19:34) - Real Estate pioneer Bart Howley on the Journey
(00:22:00) - What was the biggest lesson you learned as a first-time agent
(00:23:51) - Marissa on Making the Transition to Real Estate
(00:28:19) - on Daughter Alyssa's Business
(00:30:46) - How to Bounce Back From a Horrible Year
(00:33:46) - Ken on Being Candid on Social Media
(00:37:24) - Kim Kardashian on Starting a Restaurant
(00:40:37) - Jimmy Kimmel on The Hardest Time Of His Life
(00:43:01) - NINJA Selling: The Installation
(00:45:28) - NINJA CEO on His Next Step
(00:46:23) - 19/19/
(00:47:49) - 13 People Who Worked At A Young Age
(00:49:47) - Vegetarians Talk About Beans

No One’s Coming: Ownership, Discipline & Building Freedom with Noah Ostroff

Ken Jordan & Joe Iredell — Tue, 24 Feb 2026 19:08:31 +0000

What does it really take to win in real estate when the market gets tough?

In this episode of Selling the Dream, Ken Jordan sits down with Philadelphia real estate powerhouse Noah Ostroff, founder of Philly Living, Global Living, and Jersey Living, to break down the mindset and discipline required to thrive in any market.

With over 4,000 transactions closed and more than 500 homes built, Noah shares the principles that helped him build a real estate empire — starting in 2008 during one of the worst housing markets in history.

They dive deep into:

Why bad markets expose weak business habits
The difference between being busy and building a business
Full ownership and the philosophy behind No One’s Coming
Morning and evening routines that drive performance
Why consistency beats intensity
How to stop waiting for rates, the market, or “the right time”
Wealth-building vs. scoreboard chasing
Raising entrepreneurial kids and teaching business principles early

If you’re a real estate agent, loan officer, entrepreneur, or leader feeling the pressure of today’s market — this episode will reset your perspective.

Ken also discusses Noah’s book, No One’s Coming, which was selected as Princeton Mortgage’s Book of the Quarter.

This conversation is about ownership, discipline, leverage, and freedom — not hype.

If you’re ready to stop waiting and start building, this one’s for you.

#RealEstate #Entrepreneurship #Mindset #SellingTheDream #NoOnesComing #RealEstateAgent #LoanOfficer #Leadership

Chapters

(00:00:09) - Selling the Dream
(00:01:03) - Noah Ostroff on Real Estate Agents
(00:02:15) - 2 Truths and A Lie
(00:03:14) - Penn State alumnus turns real estate into a business
(00:05:36) - Coming soon: Recognizing Opportunity in 2026
(00:06:24) - Real Estate Market: 08 and Today
(00:08:38) - How to Build a Successful Business on a Hard Market
(00:14:23) - No One's Coming to Save You
(00:18:20) - Morning Routine for Fitness Pros
(00:21:16) - Morning Routine vs Evening Routine
(00:25:22) - Take Action Now, Critique Later
(00:28:39) - Why Consistent Workout Is So Hard for People
(00:33:39) - Tony Robbins on Being Content With His Life
(00:38:59) - How to Start a Business with Your Kids
(00:44:16) - How to Win and Grow Rich
(00:46:22) - Two Truths and a Lie
(00:47:45) - I Was Never The Penn State Mascot
(00:50:04) - selling the dream

Authenticity Is the Advantage: Sales, Leadership & Why You Are the Niche (w/ Brad Weisman)

Ken Jordan & Joe Iredell — Sun, 25 Jan 2026 21:52:00 +0000

What actually makes a great leader — and why do the best salespeople struggle when they try to lead?

In this episode of Selling the Dream, Ken and Joe sit down with Brad Weisman, Associate Broker and Co-Owner of Keller Williams Platinum Realty, to talk about leadership, sales addiction, authenticity, and why you are the niche in today’s market.

Brad shares his journey from musician to real estate professional, how one commission check changed everything, and what 30+ years in sales taught him about growth, curiosity, and leadership. The conversation dives deep into why action beats perfection, how fear of the unknown holds people back, and why emotional intelligence (EQ) is becoming the ultimate differentiator in an AI-driven world.

This episode is part leadership masterclass, part therapy session, and part absolute chaos — including Super Bowl stories, podcasting advice, and one of the most memorable rounds of Two Truths and a Lie we’ve ever had.

Topics Covered:

Why sales is addictive (and why that matters)
Transitioning from top producer to authentic leader
Why “you are the niche” in modern sales & marketing
Leadership vs management in sales organizations
Podcasting, curiosity, and building real relationships
AI, authenticity, and the future of human connection
Consistency, curiosity, and authenticity as growth drivers

Chapters

(00:00:09) - Podcasting Is Like Watching Your Kids Play Video Games
(00:02:10) - Dog vs. Rabbit
(00:03:22) - Brad Weissman on Septic Systems
(00:06:26) - Bradley On Real Estate
(00:10:21) - Tom Petty on His Charity
(00:11:46) - Sales is a Drug, Says One
(00:15:33) - Fear of the Unknown
(00:20:32) - In Leadership, You Can't Sit Still
(00:21:30) - Tim Sloan on His Transition into Leadership
(00:26:15) - Joe Rogan on Leading Himself
(00:29:33) - Ed Mylett on His Mentor Guy
(00:30:08) - KJ On Being a Good Leader
(00:33:58) - Ken Jordan: A Good Leader Needs to Be Authentic
(00:40:33) - In the Age of AI, Mistakes Are Okay
(00:42:05) - Interviewing Frank Sell on His Podcast
(00:42:44) - What Made You Get In to Podcasting?
(00:45:40) - Podcasters: Consistency, Curiosity and Authenticity
(00:50:03) - Brad Wiseman on Guest on My Show
(00:53:14) - In the Elevator With Joe Biden
(00:56:50) - James Taylor Was Married To An Actress
(00:58:15) - Brad Gets Candid About His HONEST Picture

Marketing Gets You Seen. Branding Gets You Chosen. | Selling The Dream Presents: Ed and Ken's Mini Podcast

Ken Jordan & Joe Iredell — Thu, 15 Jan 2026 13:00:00 +0000

Too many sales professionals confuse marketing, branding, and selling—and it’s quietly costing them business.

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce break down one of the most misunderstood concepts in real estate and mortgage sales: why branding isn’t about you—it’s about the people you serve.

You’ll learn:

The real difference between marketing vs. branding
Why marketing creates moments but branding creates memories
How storytelling builds emotional connection and trust
Why your client or referral partner must be the hero, not you
The hidden reason “relationships” alone don’t close deals
How a clear value proposition beats loyalty every time

If you’re a Realtor, loan officer, or sales professional trying to stand out in a crowded market, this episode will fundamentally change how you think about your brand—and how people experience you.

Chapters

(00:00:00) - Ed and Ken
(00:00:55) - Sales Training: Confusing Marketing and Branding
(00:03:10) - Ken Jordan: Real Estate Agents and Branding
(00:08:08) - Marketing Creates a Moment: Branding
(00:09:22) - What's In It For My Partners?
(00:13:43) - Real Estate Quickfire: Relationships
(00:18:41) - Operator Talk

You’re Not Behind. You’re Just Not Committed | Selling The Dream Presents: Ed and Ken's Mini Podcast

Ken Jordan & Joe Iredell — Fri, 09 Jan 2026 16:20:00 +0000

It’s January … and most people are already lying to themselves.

In this Ed & Ken Mini Podcast episode, Ken Jordan and Ed Fordyce cut straight through New Year’s noise to talk about commitment, discipline, coaching, and what it actually takes to perform at a high level in real estate and business.

This conversation covers: Why declarations without action are self-betrayal The difference between wanting something and being willing to do what it takes How much production “80% of your full potential” really looks like Why most agents are amateurs pretending to be professionals

The power of coaching, blind spots, and ego removal Why money alone is a weak “why” How to honestly decide what level you’re willing to commit to This isn’t hype. It’s a reality check.

If 2026 is going to be different for you, it starts with honesty — about what you want, and what you’re willing to do to get it.

Chapters

(00:00:00) - Eddie Kennedy On The New Year
(00:00:42) - What 80% of Real Estate Agents Should Do To Make Money in
(00:09:00) - How a Headshot Changed My Client's Listing
(00:11:19) - What Percentage of Your Full Potential Do You Want?
(00:15:06) - Real Estate Agents: If I Could Commit to Being 100% of
(00:22:19) - Real Estate Pro-Tips for More Success
(00:25:48) - The Greatest Challenges of Real Estate
(00:31:19) - Sky Michaels Training

Why True Health, Leadership, and Growth Mean Graduating People - Not Keeping Them Dependent

Ken Jordan & Joe Iredell — Fri, 02 Jan 2026 14:15:00 +0000

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Dr. Suzanne Vester, a naturopathic doctor and doula, for a powerful conversation about holistic health, leadership, and what it really means to help people grow.

Dr. Vester shares her philosophy on naturopathy, Western medicine, mental health, and why the goal of any great practitioner — or leader — should be to graduate people, not keep them dependent. The conversation explores preventative health, the role of faith and gratitude, ancient medicine, frequency therapy, and how mindset, responsibility, and pressure shape our lives and businesses.

This episode is packed with insights for entrepreneurs, leaders, parents, and anyone interested in personal growth, mental wellness, and building a healthier, more intentional life.

Topics covered:

Holistic health vs. symptom-based medicine
Mental health, anxiety, and dependency on prescriptions
Leadership lessons from healthcare and parenting
Why pressure is a privilege
Gratitude, responsibility, and mindset
Eastern medicine, frequency therapy, and natural healing
How great leaders help people outgrow them

If you're interested in entrepreneurship, leadership, wellness, or personal development — this episode is for you.

Chapters

(00:00:09) - selling the dream
(00:02:29) - Meet Dr. Suzanne Vester
(00:04:18) - Two Truths and a Lie
(00:05:12) - Televangelist on Holistic Health
(00:09:04) - Mental health: Western medicine's role

The Simple Math to $100K: Why Most Agents Overcomplicate Growth | Selling The Dream Presents: Ed and Ken's Mini Podcast

Ken Jordan & Joe Iredell — Mon, 29 Dec 2025 12:15:00 +0000

Most real estate agents and loan officers don’t have an effort problem — they have a focus problem.

In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market.

They break down:

The real math behind earning $100,000 (and $200,000) in real estate
Why only 8–15 transactions can change your entire year
How the 33-Touch system still works — and what’s changed
Why your “have-met” database is more valuable than social media reach
Simple call frameworks that remove commission breath and awkwardness
How imperfect action beats perfect marketing every time

If you’re chasing the next tactic, platform, or hack — this episode is your reset.
This is about systems, relationships, and execution, not theory.

Listen in and refocus your business on what actually moves the needle.

Chapters

(00:00:01) - Ed and Ken: Christmas Vacation
(00:01:23) - Real numbers, not abstractions
(00:01:49) - Getting to a 100,000 Sales Jobs
(00:07:34) - How to Make Money on Phone Calls
(00:13:14) - The 33 Touch System For Real Estate Agents
(00:16:27) - Ken Jordan on Connecting With Agents
(00:19:49) - Opening Up My Mind About Tampa Brie
(00:20:11) - Real Estate Comparison: Sarasota vs Manatee County
(00:23:30) - How to Make $100,000 a Year with a Morning Ritual
(00:28:19) - 90 Days to Greatness

Why Top Producers Don’t Hibernate: Prospecting, Integrity, and Imperfect Action | Selling The Dream Presents: Ed and Ken's Mini Podcast

Ken Jordan & Joe Iredell — Fri, 19 Dec 2025 14:10:00 +0000

December and January are the most underrated months in sales, and most mortgage and real estate professionals miss it.

In this episode of Ed & Ken, Ken Jordan and Ed Fordyce break down why so many salespeople “hibernate” during the holidays, and why that mindset quietly sabotages their next year. They dive into the psychology behind prospecting resistance, the shame many people feel about being in sales, and how integrity—not pressure—is the real differentiator.

You’ll hear:

Why imperfect action beats inaction every time
The simple outreach script you can use today
How to reframe prospecting as connection, not selling
Why empathy + leadership = ethical persuasion
The difference between being interested, committed, and obsessed
How a single conversation can unlock massive opportunity

This is a must-watch for loan officers, real estate agents, recruiters, and anyone in a relationship-driven business heading into a new year.

Stop waiting for the market to change. Start connecting.

Chapters

(00:00:01) - Ed and Ken: Holiday SNOW!
(00:01:47) - How to Plan for the Year ahead with Real Estate Agents
(00:03:54) - Why Agents Don't Prospect For Business
(00:09:49) - Real Estate Agent on Leading
(00:16:40) - Prospects vs Real Estate Agents
(00:18:29) - 5 Rules for Connecting with Real Estate Agents
(00:22:24) - Drexel Pizza: The Best Pizza in Delco
(00:25:37) - Seeking a Real Estate Referral
(00:26:22) - Happy End to the Week

Leading with Faith, Influence & Intentionality with COO & Author Christopher Vester

Ken Jordan & Joe Iredell — Mon, 08 Dec 2025 06:00:00 +0000

On this episode of Selling The Dream, Ken Jordan and co-host Joe Iredell sit down with Christopher Vester: COO of Hubert Vester Auto Group, leadership thinker, author of Answers From The Stairs, host of Answers From The Stairs Podcast, and a man whose approach to faith, family, and business has shaped thousands of lives.

From growing up on a tobacco farm, to working every role inside a dealership, to becoming a people-first executive, Chris shares a powerful and practical blueprint for leadership:

In this episode we discuss:

How growing up in a family business shaped Chris’s leadership philosophy
Building a leadership development company disguised as a car dealership
Why the best salespeople are often not the best leaders — and what to do about it
How to recruit great people using culture, values, and intentional influence
Why connection, name-recognition, and presence matter more than scripts
The real difference between attention to detail and executive function
How to stop “saving” people you lead… and start truly leading them
Chris’s nine-pillar blueprint for excellence: body, soul, mind, spirit, marriage, parenting, work, stewardship, and circle of genius
Bringing faith into leadership without forcing it — just living it
How to transition from “cop → coach → consultant” as your people grow
Why sometimes the right leadership move is letting someone fail
Chris and his wife both winning state bodybuilding titles (yes, really)

Plus… the guys guess Chris’s “Two Truths and a Lie,” dig into tattoos, childhood jobs, and the surprising way his podcast was born on a stair machine.

Timestamps

00:00 – Ken introduces episode & Joe’s black eye story
01:20 – Chris joins: family business origins & the early days
07:00 – Building people vs. selling cars: a leadership-first business
14:40 – Recruiting on culture: the PI test, avatars & top-performer traits
23:00 – Hyper-focus vs distraction in salespeople
28:00 – Influence, leadership & intentional impact
30:00 – Faith in business without apology
34:00 – Leading friends, boundaries & letting people fail
36:00 – Parenting models that also apply to employees
38:00 – Chris’s 9 areas of excellence (body, mind, spirit & more)
45:00 – Origin story of Answers From The Stairs podcast
50:45 – Two Truths and a Lie reveal

If you lead people, sell for a living, or want to grow into your calling — this episode is for you.
Subscribe for weekly episodes that help you lead, sell, and build a business you’re proud of.

Chapters

(00:00:09) - Interviewing Jay Duran
(00:02:02) - Sales from the Stairs
(00:03:20) - Why I Became a Partner in My Dad's Car Business
(00:08:32) - Owning a Car Dealership: Is It Similar to Franchising
(00:12:12) - Two Truths and a Lie
(00:12:48) - Three Truths You Can Tell About Yourself
(00:14:11) - How to Build a Franchise: Following a Playbook
(00:14:40) - How Did Your Dad's Passion for Cars Affect Your Own?
(00:15:50) - Career pathways for automotive salespeople
(00:17:53) - What Do You Look For In a Recruitment?
(00:21:22) - What Makes a Salesperson So Successful?
(00:26:10) - On Leadership and Creativity
(00:28:39) - Exploring The Diffusion of Influence and Leadership
(00:30:11) - Leadership in a Christian World
(00:36:53) - Joe Biden on the Need for a Helicopter Parent
(00:40:08) - A Workman and a Steward
(00:43:59) - In The Elevator With Ken And Joe
(00:44:18) - Chris Rock
(00:45:13) - Answer From The Stairs
(00:50:19) - In the Elevator With Podcasters
(00:51:15) - Tom Cruise On His Overweight Superman Tattoo
(00:56:08) - Selling The Dream: The Stairs Podcast

Empathy vs. Compassion in Sales & Leadership with Alex Rawdin | Selling The Dream

Ken Jordan & Joe Iredell — Fri, 05 Dec 2025 14:00:00 +0000

What really separates average salespeople from great leaders: empathy or compassion? In this episode of Selling The Dream, Ken Jordan and Joe Iredell sit down with business development pro Alex Rawdin to unpack entrepreneurship, family business dynamics, and the emotional skill set it takes to lead and sell at a high level.

Alex shares his unconventional journey from music and the New York tech/music scene (including a stint at Pandora) back home to Philly to join the financial advisory firm his father founded. He opens up about imposter syndrome, working with family (without letting it become a “family business circus”), and how a simple fishing trip conversation completely changed his career trajectory.

You’ll hear the crew dive into:

Why empathy is essential in client-facing roles—but can crush you as a leader if it isn’t balanced with compassion
How to make hard personnel decisions while still caring deeply about your people
The difference between teaching entrepreneurship and being an entrepreneur
Luck vs. preparation: why you need to be ready to jump when opportunity shows up
Dealing with imposter syndrome and learning to trust that you’re in the right seat
Using empathy ethically—not as manipulation, but as a way to genuinely leave people better than you found them

Whether you lead a sales team, run a family business, or you’re just trying to build a career you won’t regret, this conversation is packed with perspective, stories, and a few laughs (including a wild Ryan Howard wedding story and a Two Truths and a Lie showdown).

⏱ Timestamps
00:00 Intro & last-name stories (and a Delco secret)
05:00 Alex’s zigzag path: music, tech, Pandora & coming home
11:00 Joining the firm his father founded & earning his seat
16:00 Can you teach entrepreneurship in college?
21:00 Luck, left turns, and building a career you’re proud of
24:30 Family business dynamics & avoiding the “nepo baby” trap
35:00 Empathy vs. compassion in sales and leadership
43:00 Manipulation vs. serving people ethically
48:30 Two Truths and a Lie: Ryan Howard’s wedding, pizza eating & 500-person crowds

If you’re in real estate, mortgages, or any client-based business, this is a must-watch.
Don’t forget to like, subscribe, and drop a comment with your take on empathy vs. compassion in leadership.

Chapters

(00:00:09) - Sales: Selling the Dream
(00:01:58) - Culture Matters: Alex Rodin on the Podcast
(00:04:02) - Lie Detector
(00:06:18) - Pandora's Alex Jones on Starting Your Business
(00:12:46) - A Minor in Entrepreneurship?
(00:14:58) - Joe Biden on Intensive Entrepreneur Programs
(00:20:35) - How to Get Out of the Imposter Syndrome
(00:24:52) - Tom Broidy on His Father's Exit
(00:29:02) - In the Elevator With My Father-in-Law
(00:30:37) - Alex Ferguson on His Dad's Role in His
(00:35:21) - The Monotony of Working Out
(00:35:44) - Compassion and Empathy in Sales and Leadership
(00:42:19) - Leaders Who Are Empathetic vs. Compassionists
(00:47:05) - Ken Burns on the Need for Personal Growth
(00:48:53) - Joe vs. Alex: Two Truths and A Lie
(00:51:18) - Guys Talk About The Platte Bridge
(00:54:14) - Steve Schwarber On Ryo's Pizza Eating Record

Selling The Dream Presents: Ed and Ken's Mini Podcast - Sacrifice vs. Making Room: The Mindset Shift That Changes Everything

Ken Jordan & Joe Iredell — Tue, 18 Nov 2025 13:15:00 +0000

In this week’s episode, Ed & Ken go deep into one of the biggest mindset shifts every top producer eventually discovers: you’re not sacrificing… you’re making room.

Fresh off their live appearance at Charge the Storm, Ed and Ken break down:

Why most agents and LOs stay stuck in the same identity for years
How Mike Cianci’s discipline (not sacrifice) transformed his production
Why “pain of discipline vs. pain of regret” is the real decision every agent faces
The link between identity, confidence, and the “energy” your clients feel
How your habits, routines, and even your evenings shape how you show up on camera and in business
Why leaders influence — and salespeople chase
How to make room in your life for the results you say you want

If you feel like you’re working hard but not breaking through, this conversation will hit home.
Subscribe for new episodes every week.

Charging the Storm: The Live Episode! (Selling The Dream Presents: Ed and Ken's Mini Podcast)

Ken Jordan & Joe Iredell — Tue, 11 Nov 2025 18:07:47 +0000

Special Live Episode!

This week, Ed & Ken hit the stage for a fully live recording of the Mini Podcast, and it might just be the most honest, emotional, and inspiring episode we’ve ever released.

In this raw, unfiltered session, Ed opens up about where “Charge the Storm” comes from, how he’s handling one of the toughest battles of his life, and why alignment matters more than anything in business and in family. We dive into discipline, purpose, burnout, the “disease of more,” and what it really means to operate at a high level without losing yourself along the way.

You’ll hear:

Why some people stay stuck in their storm — and how to run straight through yours
What strategic internal alignment actually looks like
How discipline shows up in tiny daily habits
Why real success can never cost you your family
The one message Ed wants every person in the room to take home

This episode was recorded live in front of an incredible audience, and now we’re bringing that energy straight to you.

If you ever needed a push… this is the episode.

Selling The Dream Presents: Ed and Ken's Mini Podcast - Identity Drives Everything: Rewiring How You See Yourself

Ken Jordan & Joe Iredell — Thu, 06 Nov 2025 09:30:00 +0000

Ken and Ed go deep on one of the most powerful ideas in business and life: your identity shapes your reality.

From the beliefs you picked up at the dinner table to the “echoes” of past criticism still bouncing around your head — the stories you tell yourself determine how you show up every day.

They dive into:

Why “I am” statements rewire your mindset and habits
How your early experiences program your default patterns
The difference between wanting to quit and becoming something new
The Four Agreements that bring peace, focus, and growth
Four simple action items agents can do every week to win more business

Plus: Ken shares his new Instagram handle @KJ.TheCloser, and they talk about their Nov 10 event in Malvern featuring top agent Mike Cianci — a can’t-miss session for Realtors serious about growth.

Selling The Dream Presents: Ed and Ken's Mini Podcast - Play to Win: Miami Takeaways, Leads, and Leadership

Ken Jordan & Joe Iredell — Thu, 30 Oct 2025 13:36:00 +0000

Ken and Ed are back from Miami with one clear message: stop playing it safe.

This episode breaks down the real takeaways from the top agents in the country, from how they think about leads and growth to what it means to “go to failure” and actually play to win.

They dig into:

Why most agents are playing not to lose instead of playing to win
How to simplify your focus: just get a lead today
The “dream everyone can fit in” leadership principle
How to build predictable momentum through consistency

Plus: Ken shares details on the upcoming November 10th live training in Wayne, PA, where you’ll build your 90-day GPS and map your 7 key referral partners.

Selling The Dream Presents: Ed and Ken's Mini Podcast - Fear Isn’t the Enemy, It’s the Fuel

Ken Jordan & Joe Iredell — Tue, 14 Oct 2025 11:10:00 +0000

This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear.

Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right.

They break down:

The difference between healthy fear and toxic fear
How to use fear as a short-term motivator — not a permanent mindset
Practical ways to “turn it off” when stress becomes exhaustion
Why we make up tragedies that never happen
How to rewire your thinking to replace fear with focus

Mentioned in this episode:

Breaking the Habit of Being Yourself — Dr. Joe Dispenza
Average Sucks — Michael Bernoff
The AI Edge — Jeb Blunt

Takeaway:

If fear sparks action, it’s a tool.
If it keeps you stuck, it’s time to rewire the story.

Upcoming Event:

Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.

Selling The Dream Presents: Ed and Ken's Mini Podcast - Zillow + ChatGPT: Threat or Opportunity for Realtors?

Ken Jordan & Joe Iredell — Tue, 07 Oct 2025 10:15:00 +0000

In this episode of the Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce dig into one of the biggest real estate headlines of the year — Zillow’s new partnership with ChatGPT — and what it really means for agents.

Ken and Ed explore how AI is reshaping the industry and why the best agents won’t just adopt technology, but adapt their business models around it.

They also touch on:

Fear vs. faith — and how mindset shapes your future
Why AI won’t replace agents who master human connection
How to use ChatGPT as an employee, not a gimmick
Why real estate’s biggest “code of ethics violation” might be the industry itself
Ed’s coaching challenge to help 20 agents hit six figures

This one is a must-watch for any agent wondering how to stay relevant — and human — in an AI-driven world.

Books mentioned: AI Edge by Jeb Blunt, Fanatical Prospecting
Action step: Treat AI like a team member — not a threat.

Selling The Dream Presents: Ed and Ken's Mini Podcast - Comfort Is Expensive: Choose the Hard That Builds Capacity

Ken Jordan & Joe Iredell — Tue, 30 Sep 2025 17:12:00 +0000

In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.

Selling the Dream Presents: Ed and Ken's Mini Podcast - The Myth of the Quantum Leap vs. The Power of Momentum

Ken Jordan & Joe Iredell — Tue, 16 Sep 2025 13:10:00 +0000

In this episode of the Ed & Ken Mini Podcast, Ed Fordyce and Ken Jordan dig into two powerful frameworks for growth: The Slight Edge and U Squared. Is the “quantum leap” real—or is momentum built through small, consistent actions the true path to success?

Ken challenges the myth of the quantum leap and shares how mismanaged expectations can stall production, while Ed offers counterpoints from his own experience with business, fitness, and real estate coaching.

They explore:

The myth (and reality) of the quantum leap
Why momentum is the ultimate multiplier
How new vs. experienced agents view mastery
Why massive action (done right) trumps overthinking
Lessons from open houses, recruiting, and production plateaus

Stick around to the end where Ken shares his action step of the week.

Subscribe for more Ed & Ken Mini Podcast episodes!

Selling the Dream Presents: Ed and Ken's Mini Podcast - World-Class or Losing Clients? Why Loan Officer Service Changes Everything

Ken Jordan & Joe Iredell — Thu, 17 Jul 2025 13:00:00 +0000

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.

They cover:

Why the lender experience makes or breaks client loyalty
How to avoid blame when something goes wrong
The myth of “giving your client 3 options”
The difference between earned and entitled referrals
The role of accountability in long-term success

This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.

Selling the Dream Presents: Ed and Ken's Mini Podcast - Crabs in a Bucket, First Homes, and Finding Your Tribe

Ken Jordan & Joe Iredell — Wed, 09 Jul 2025 12:00:00 +0000

This week on Ed & Ken’s Mini Podcast, we’re talking first-generation homeownership, and why what we do as agents and loan officers matters more than we sometimes remember.

Ken shares a story that shook him. Ed drops wisdom on how to spot the people pulling you down. And both of them get real about responsibility, gratitude, and getting out of the crab bucket.

Tune in. It’s short, it’s real, and it’s exactly what you need to hear today.

From Trauma to Triumph: Al Perry on Real Estate, Leadership & Radical Honesty

Ken Jordan & Joe Iredell — Wed, 02 Jul 2025 10:01:00 +0000

What do Barry Manilow, the Sugarhill Gang, and daily journaling have in common? Al Perry.

In this wide-ranging and deeply personal conversation, Al Perry—a real estate veteran and former President of both GPAR and PAR—joins Ken and Joe to talk about mentorship, mental health, and the importance of showing up for yourself and your family.

They dig into the difference between being a victim and surviving with purpose, what it means to grow up in the real estate business, and how Al’s daily sunrise routine (and long-form Facebook posts) have helped others feel seen.

Vulnerable. Honest. Inspiring.

This is the one you’ll send to a friend.

Selling the Dream Present: Ed and Ken's Mini Podcast - What’s Missing When You’re Still Not Happy? Growth, Contribution & the Real Estate Mindset Shift

Ken Jordan & Joe Iredell — Tue, 10 Jun 2025 15:05:00 +0000

In this episode, Ed and Ken dive into the Six Human Needs and focus on two that can transform your business and your mindset: Growth and Contribution.

Ken shares how his Blueprint Conversations fuel his personal growth, and Ed opens up about powerful lessons from coaching top producers who still felt unfulfilled—even with money, titles, and accolades.

We also unpack:

How to build a real growth plan (that’s not just a “business plan”)
Why giving without expectation is a shortcut to abundance
The most important chart you’ve never seen: Power vs. Force

If you’ve been feeling stuck or disconnected, this episode might be exactly what you need.

Subscribe for more weekly mindset shifts
Also available on your favorite podcast platform

#EdAndKen #RealEstatePodcast #GrowthMindset #Contribution #PowerVsForce #BlueprintForSuccess #RealEstateTips

Selling the Dream Present: Ed and Ken's Mini Podcast - Navigating Trigger Leads in Real Estate

Ken Jordan & Joe Iredell — Tue, 03 Jun 2025 17:52:14 +0000

In this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders.

Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships.

Highlights:

- What every agent should say before their buyer gets pre-approved
- Why automation can hurt more than it helps in the final mile of a transaction
- The power of clear expectations in your referral relationships
- How to handle one-sided partnerships with kindness and confidence Creative
- FSBO strategies for LOs & agents Action items to simplify, save, and scale your business

Selling the Dream Present: Ed and Ken's Mini Podcast - The Power of Teamwork in Real Estate

Ken Jordan & Joe Iredell — Thu, 29 May 2025 13:00:00 +0000

In this engaging conversation, Ed Fordyce and Ken Jordan discuss various aspects of the mortgage and real estate industries, emphasizing the importance of teamwork, expectation management, and the evolving role of real estate agents. They share personal anecdotes, insights on navigating mortgage challenges, and strategies for maximizing value in real estate transactions. The discussion also touches on the significance of negotiating brokerage fees and leveraging innovative marketing strategies like Google Local Ads to generate leads.

Takeaways

- The importance of personal connections in business.
- Navigating mortgage challenges requires a strong team.
- Expectation management is crucial for client satisfaction.
- Value in real estate goes beyond just financial aspects.
- Real estate agents must adapt to changing consumer needs.
- Negotiating brokerage fees can significantly impact earnings.
- Understanding the true cost of complacency in real estate.
- Investing in team members can lead to greater success.
- Google Local Ads can be an effective lead generation tool.
- Continuous learning and adaptation are key in real estate.

Chapters

00:00 Introduction and Personal Touches
02:33 Navigating Mortgage Challenges
07:01 The Importance of Teamwork in Mortgages
08:44 Value Beyond Money in Real Estate
10:00 Evolving Real Estate Agent Roles
12:15 Negotiating Brokerage Fees
16:14 The Cost of Complacency in Real Estate
20:23 Leveraging Google Local Ads for Leads

Real Intelligence vs Artificial Influence: A Deep Dive with Jay Doran

Ken Jordan & Joe Iredell — Wed, 28 May 2025 15:00:00 +0000

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with returning guest Jay Doran, the founder of Culture Matters, for the most thought-provoking conversation yet.

They dive into:

The rise of AI and its implications for business, leadership, and society
The difference between real intelligence and artificial intelligence
How AI is reshaping company culture, critical thinking, and decision-making
The role of empathy and curiosity in leadership
Why leaders must become stewards of culture and question everything

This conversation blends psychology, philosophy, and business strategy in a way that only Jay can bring. If you're a business owner, entrepreneur, or someone just trying to stay ahead of the curve, this one is for you.

Subscribe for more insights, interviews, and behind-the-scenes knowledge on growing your influence, leading with intention, and building the business of your dreams.

Selling the Dream Present: Ed and Ken's Mini Podcast - Find Your Gift, Fix Your Business: The Inside Work Most Won’t Do

Ken Jordan & Joe Iredell — Wed, 21 May 2025 17:10:00 +0000

In this episode of Ed & Ken’s Mini Podcast, we’re talking about something way deeper than scripts, CRMs, or lead gen: your gift—what comes easy to you and hard to everyone else.

Ed Fordyce and Ken Jordan go deep on how discovering (and actually leaning into) your natural talent can unlock growth, energy, and fulfillment—even in a challenging market.

Key moments:
- How to identify your “gift” by looking for moments you felt most alive
- Why agents struggle, and how it’s often tied to ignoring their strengths
- The danger of grinding your way to success and missing out on joy
- Why fulfillment matters just as much as achievement
- How your gift makes you more effective, more magnetic, and more referable

If you’re stuck in a rut or wondering why your business feels heavy, this one’s your wake-up call.

Selling the Dream Present: Ed and Ken's Mini Podcast - Clear to Close… Until It’s Not: What Agents Deserve from Their Lenders

Ken Jordan & Joe Iredell — Fri, 16 May 2025 11:45:00 +0000

A clear to close isn’t always a guarantee—and in this Ed & Ken Mini Podcast, we’re talking about what happens when it all falls apart at the finish line.

Ed shares a real-life scenario from one of his agents, and Ken breaks down the four root causes of last-minute loan denials. More importantly, they talk about how agents can protect their clients—and their reputations—by building a rock-solid ecosystem of true professionals.

If you’re tired of scrambling to save deals and ready to lead your transactions with confidence, this episode is a must-listen.

No Fake Hustle: Building a Real Estate Business That Actually Works with Mike Sroka

Ken Jordan & Joe Iredell — Tue, 13 May 2025 19:24:08 +0000

Ken and Joe are joined by real estate team leader Mike Sroka for a high-energy, no-BS conversation about what it really takes to build a real estate business that lasts.

Mike shares how early struggles, a fake hustle radar, and a brief detour in car sales shaped the way he leads today—with clarity, accountability, and authenticity.

You’ll learn:

Why “being your clients’ friend” might be slowing you down
How to scale a team without losing quality
The simple reason most agents don’t hit their goals
What tracking your activity really says about your business

From Real Estate Dream Team to AI Trailblazers: A Conversation with Stacie Steinbrecher and Bruno Marcinkowski

Ken Jordan & Joe Iredell — Fri, 09 May 2025 10:20:00 +0000

In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome Stacie Steinbrecher and Bruno Marcinkowski from The Dream Team 1 at HomeSmart Realty Advisors to talk about love, real estate, and the future of AI in business. After reconnecting later in life, Stacie and Bruno built a thriving partnership—personally and professionally—and are now helping agents and entrepreneurs implement AI tools in powerful, practical ways.

Tune in to hear:

How their complementary skills built the Dream Team
Why AI isn’t replacing real estate agents—but it is replacing those who don’t evolve
The best tools and strategies for staying authentic in your content
Their best advice for couples working together
A surprising “Two Truths and a Lie” you don’t want to miss

Whether you're scaling your business or just getting started, this episode is packed with inspiration and actionable insight.

Selling the Dream Present: Ed and Ken's Mini Podcast - It’s Not About Production. It’s About Alignment

Ken Jordan & Joe Iredell — Tue, 06 May 2025 15:14:10 +0000

Ken Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.

They break down:

✅ Why choosing people who “get it” matters more than their numbers
✅ How showing up at a soccer game created a real connection
✅ What to look for in your referral partners (and what to walk away from)

You’ll hear how a simple invite to a soccer game led to a deeper connection—and why showing up and sharing values beats transactions every time.

From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri

Ken Jordan & Joe Iredell — Fri, 02 May 2025 18:44:23 +0000

In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business.

Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition.

You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.

Selling the Dream Present: Ed and Ken's Mini Podcast - Realtor Safety Tactics You Need to Hear

Ken Jordan & Joe Iredell — Thu, 01 May 2025 19:59:15 +0000

In this powerful and necessary episode, Ken and Ed step away from the jokes and tackle something serious: real estate agent safety. Ed shares a chilling real-life story that changed the way he trains agents, and they walk through simple but critical actions you can take to protect yourself during appointments.

They cover:

The psychology behind fear and intuition
Tactical tips for safer showings and open houses
What to do when something feels "off"
The one book every agent should read: The Gift of Fear

This episode might save a life. Don’t skip it.

Reach out to Ken anytime here: www.princetonmortgage.com/lo/kenjordan

Building a Business That Lasts with Rob Wishnick

Ken Jordan & Joe Iredell — Tue, 29 Apr 2025 19:13:34 +0000

This week on Selling the Dream, Ken and Joe are joined by top 1% loan officer Rob Wishnick of Guaranteed Rate.

Rob opens up about his two-decade journey in the mortgage business, from his early days learning everything on the fly to building a powerhouse referral network.

They dig into the art of creating loyal agent partnerships, navigating market downturns, building a strong team, and the real reason Rob wants to open a coffee shop.

Full of sharp insights and real talk, this is a must-listen for anyone in sales, mortgages, or entrepreneurship.

Grit and Growth: Sam Simmons' Journey to Real Estate Success

Ken Jordan & Joe Iredell — Mon, 21 Apr 2025 13:47:58 +0000

In this episode of Selling the Dream, Ken Jordan and Joe Ardell talk to Sam Simmons (https://www.realtormama.net/), a successful real estate agent from EXP Realty.

Sam shares her unique path from customer service at Wawa to real estate, detailing how she turned setbacks into stepping stones. Tune in to hear how Sam’s ability to problem-solve under pressure and her unshakable determination propelled her to success.

From buying her first home at 25 to navigating the chaotic world of real estate, Sam offers valuable lessons on entrepreneurship, resilience, and the power of grit.

Selling the Dream Present: Ed and Ken's Mini Podcast - Why Coaching Works: Building the Superhuman Real Estate Agent

Ken Jordan & Joe Iredell — Thu, 17 Apr 2025 14:28:00 +0000

In this powerful episode of Ed and Ken, we dive into why implementation—not just information—is the key to success in real estate and mortgage. Ken Jordan and Ed Fordyce break down the real reason coaching transforms agents and LOs from good to great.

Discover the B5 Method, how hydration and home life can increase your commissions, and why holistic coaching beats cookie-cutter sales scripts every time. Whether you're a new agent, seasoned pro, or just stuck in a slump, this episode gives you the mindset (and the moves) to build a business—and life—you love.

Key topics:

- Why coaching matters for real estate agents & loan officers
- The “Blue Ocean” method vs the bloodbath of traditional sales
- Ed’s B5 Method: Brain, Body, Business, Brand, Bonds
- Real-world coaching stories and game-changing advice
- Action steps you can take TODAY to get unstuck

Book Recs: 10X is Easier than 2X, Buy Back Your Time, Oversubscribed
Quote of the Episode: “To know and not do… is to not know.”

Subscribe for more real talk on business, growth, and becoming your best self.

#RealEstateCoaching #RealEstate #BlueOceanStrategy #B5Method #RealEstateAgent

The Testosterone Crisis: Why Men Need to Win Again w/ Chris Pollington of LFG Men’s Health

Ken Jordan & Joe Iredell — Wed, 09 Apr 2025 14:46:07 +0000

This episode of Selling the Dream dives deep into a topic that affects every man — hormones, health, and the modern man's identity crisis. Ken and Joe are joined by Chris Pollington, CEO and lead provider of LFG Men’s Health, a veteran, surgical physician associate, and Navy SEAL trainee (x3!).

Chris shares his powerful insights on:

Why today's men are operating at a disadvantage
How testosterone levels are tanking — and what that means
The direct link between adversity, competition, and hormone health
What hormone replacement therapy actually is (and what it isn’t)
How strength training and routine can literally change your life

If you're a guy in your 30s, 40s, or beyond — or know one — this episode is a must-listen.
We tackle everything from fighting great white sharks (literally) to what’s really keeping men from peak performance.

Selling the Dream Present: Ed and Ken's Mini Podcast - Mastering the Follow-Up: The Secret to Building Relationships That Last

Ken Jordan & Joe Iredell — Mon, 07 Apr 2025 15:52:00 +0000

Ed and Ken get real about what separates top producers from everyone else—follow-up. In this episode, they unpack why staying in touch matters, how to follow up without being annoying, and the exact strategies that help build lasting relationships with clients and referral partners. You’ll walk away with practical tips you can implement today to grow your business the right way.

Topics Covered:

Why follow-up is everything in real estate
What to say in your voicemails (and what to avoid)
Smart, simple gifting that stands out
How to stay top of mind without being spammy

Whether you're a new agent or looking to refresh your approach, this is your reminder to play the long game.

Realtors, Rates & Real Talk: A Market Breakdown with Allison Carbone

Ken Jordan & Joe Iredell — Fri, 04 Apr 2025 15:38:00 +0000

Let’s get into it. In this episode, Joe, and Ken unpack what’s really going on in the real estate and mortgage market with Realtor Allison Carbone (https://allisoncarbone.kw.com/) — from interest rate chatter to what buyers actually need to hear.

You’ll hear:

Why today's rates aren't as bad as people think
How to keep clients confident when the headlines are chaotic
Ways to leverage your local expertise to stand out
Marketing angles that help you attract the right leads

This is a candid, strategy-packed conversation for anyone in the trenches of real estate or mortgage. If you want to feel more confident talking to clients, stay ahead of the curve, and be the calming voice in a noisy market, this one's for you.

Selling the Dream Present: Ed and Ken's Mini Podcast - Mastering Mindset & Real Estate Success

Ken Jordan & Joe Iredell — Mon, 31 Mar 2025 18:35:56 +0000

Success in real estate isn’t just about the market—it’s about your mindset, your habits, and your relationships. In this episode of Selling The Dream, Ed Fordyce shares powerful insights on how realtors can stay motivated, build trust with clients, and create a lasting impact in their communities.

Listen now to discover:

✔️ The mindset shifts that lead to massive success
✔️ How top agents generate consistent leads & referrals
✔️ Why community engagement is your secret weapon
✔️ Daily habits to stay productive & focused

If you’re ready to elevate your real estate career, this episode is a must-listen!

#RealtorSuccess #MindsetMatters #RealEstateGrowth

Selling the Dream Present: Ed and Ken's Mini Podcast - The Power of Untethering

Ken Jordan & Joe Iredell — Thu, 20 Mar 2025 20:41:42 +0000

In this episode, Ken and Ed delve into the concept of identity, particularly in the context of real estate professionals. They discuss the importance of untethering from familiar but limiting beliefs and behaviors to create a new, empowering identity. The conversation emphasizes the role of a supportive tribe and the necessity of coaching in personal growth and transformation. They also highlight the courage required to embrace authenticity, even at the risk of being unliked, and the ongoing need for reinvention in one's professional life.

Takeaways
- Creating a new identity requires letting go of the past.
- Familiarity can be a barrier to growth.
- Visualizing who you want to be is essential.
- Systems and processes support identity transformation.
- Surrounding yourself with the right people is crucial.
- Coaching provides necessary outside perspective.
- Reinvention is a continuous process in business.
- Being authentic may mean being unliked by some.
- Your tribe should align with your true self.
- Action items include finding a coach and reading recommended books.

Building Success on Your Terms with Danielle Py-Salas

Ken Jordan & Joe Iredell — Thu, 20 Mar 2025 16:55:53 +0000

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Danielle Py-Salas, a multifaceted professional who transitioned from a successful legal career to real estate. Danielle shares her journey, the challenges she faced, and the importance of coaching and accountability in business. The conversation delves into the dynamics of building a real estate team, the significance of setting goals, and the impact of surrounding oneself with positive influences. The episode also features a fun segment of 'Two Truths and a Lie' with Danielle, adding a personal touch to the discussion. In this engaging conversation, Danielle Py-Salas shares her transformative journey of adapting to remote work during COVID, her evolving goals and ideals, and the importance of family and travel in her life. She discusses overcoming adversity, the challenges of moving to Spain, and her upcoming book that offers insights on relocating. The dialogue emphasizes resilience, personal growth, and the pursuit of a fulfilling life, all while maintaining a light-hearted and fun atmosphere. |

Takeaways

- Danielle transitioned from law to real estate during a market downturn.
- Coaching can significantly impact business success and accountability.
- Surrounding yourself with like-minded individuals is crucial for growth.
- Setting goals should allow for flexibility and adaptation to change.
- The journey to success often requires thorough planning and research.
- Personal experiences shape professional decisions and paths.
- Real estate can provide more financial freedom than traditional careers.
- Having a business coach can help clarify goals and maintain focus.
- It's important to evaluate the credibility of coaches before hiring them.
- Success is not solely defined by financial metrics but also by personal fulfillment. COVID prompted a shift to remote work, revealing new opportunities.
- Life goals should be flexible and aligned with personal ideals.
- Family and travel are central to a fulfilling life.
- Overcoming adversity is key to personal growth and success.
- Planning is important, but over-planning can hinder progress.
- Helping others is a core motivation in Danielle's life.
- Resilience is built through facing challenges head-on.
- Experiences in Dubai highlighted the beauty of international living.
- Writing a book about moving to Spain reflects a desire to assist others.
- Embracing change is essential for achieving one's dreams.

The Drive Behind Success: Doubters and Determination with Pete McGuinn

Ken Jordan & Joe Iredell — Fri, 14 Mar 2025 14:26:37 +0000

In this episode of Selling the Dream, hosts Ken Jordan and Joe Ironel sit down with Pete McGuinn to discuss themes of sales, entrepreneurship, and personal growth. They explore the concept of having a 'chip on your shoulder' as a motivator, the impact of doubters, and the importance of grit in overcoming challenges. The conversation also touches on their first jobs and how early experiences shaped their work ethic and determination. Throughout the episode, they emphasize the significance of perseverance and the willingness to adapt in the face of adversity. In this engaging conversation, Pete McGuinn shares his experiences in real estate, emphasizing the importance of grit and hard work. He recounts a challenging situation where he had to clean out a house just days before a sale, showcasing his determination to overcome obstacles. The discussion delves into the concept of resilience built through adversity, the gritty nature of foreclosure work, and the lessons learned from unexpected challenges. The conversation wraps up with a light-hearted game of 'Two Truths and a Lie,' highlighting personal anecdotes and reflections on doubt and determination.

Takeaways

A chip on your shoulder can be a powerful motivator.
Doubters can fuel determination and drive success.
Early job experiences shape work ethic and resilience.
Grit is essential for overcoming entrepreneurial challenges.
It's important to balance providing for children and allowing them to struggle.
Self-doubt can be a barrier, but it can also be overcome.
The willingness to adapt is crucial in business.
Hard work is often rooted in personal experiences and struggles.
Motivation can come from both positive and negative feedback.
Success often requires a do-whatever-it-takes mentality. Grit is often what separates successful individuals from others.
Hard work is essential, but grit is what helps you push through challenges.
Adversity builds resilience and prepares you for future obstacles.
It's important to treat people with dignity, even in tough situations.
The ability to adapt and overcome is crucial in real estate.
Patience is a key component of grit and achieving long-term goals.
You can achieve great things even without natural talent or skills.
Doubt can fuel determination and drive individuals to succeed.
Real estate can involve unexpected and gritty situations.
Humor and light-heartedness can help navigate serious topics.

Optimizing Health for High Performers with Dr. David Yerkes

Ken Jordan & Joe Iredell — Wed, 12 Mar 2025 18:13:12 +0000

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell celebrate the Philadelphia Eagles' Super Bowl victory and introduce Dr. David Yerkes, an expert in health optimization. The conversation explores the differences between health optimization and traditional healthcare, emphasizing the importance of preventive medicine and lifestyle changes. Dr. Yerkes shares his journey into health optimization, particularly for high performers, and discusses the significance of personalized health strategies for longevity and well-being. In this conversation, David Yerkes shares essential health advice focusing on four main pillars: sleep, exercise, nutrition, and mental health. He emphasizes the importance of quality sleep for overall health and performance, the role of exercise as a foundational element, and the significance of proper nutrition and hydration. Mental health is highlighted as a crucial factor that influences all other areas of health. The discussion also touches on caffeine consumption, health trends, and the importance of understanding the nuances behind popular health fads. The episode concludes with a light-hearted game of 'Two Truths and a Lie.'

Takeaways

Health optimization focuses on promoting health rather than just treating illness.
Conventional medicine often emphasizes evidence-based practices, which can limit the acceptance of supplements and lifestyle changes.
There is a growing interest in preventive medicine among conventional physicians.
Health optimization involves a holistic approach, including testing and personalized health plans.
The medical industry is evolving towards a more integrated approach between conventional and alternative medicine.
Lifestyle interventions can significantly impact health outcomes and prevent diseases.
Dr. Yerkes emphasizes the importance of understanding the balance of risks and benefits in health recommendations.
The healthcare system often prioritizes illness treatment over health promotion due to insurance constraints.
Personal experiences and motivations can drive healthcare professionals to pursue health optimization.
High performers often neglect their health, making tailored health strategies essential for their success. Get your sleep right for better health.
Quality sleep impacts performance significantly.
Exercise can mitigate some effects of sleep deprivation.
Nutrition is crucial; focus on protein and fiber.
Mental health is linked to longevity and overall health.
Caffeine can disrupt sleep if consumed late.
Sauna use is beneficial for cardiovascular health.
Cold plunges can be effective if not overdone.
Sleep deprivation is a gradual process of getting less sleep than needed.
Preventative health measures are more effective than reactive ones.

Selling the Dream Present: Ed and Ken's Mini Podcast - Unpopular Real Estate Opinions!

Ken Jordan & Joe Iredell — Tue, 11 Mar 2025 13:03:00 +0000

In this episode, Ken and Ed dive into the realm of unpopular opinions, particularly in the context of real estate. They discuss the ethics of taking overpriced listings, the impact of market dynamics, and the role of ego in real estate transactions. Ed shares personal anecdotes to illustrate his points, emphasizing the importance of collaboration and adaptability in the industry. The conversation also touches on breaking old habits and thought patterns to foster growth and success in real estate.

Takeaways

It's okay to have unpopular opinions in real estate.
Taking overpriced listings can lead to unexpected success.
Market dynamics can shift strategies for real estate agents.
Ego can cloud judgment in real estate transactions.
Collaboration with clients is key to success.
Agents must adapt to changing market conditions.
Breaking old habits is essential for growth.
Real estate professionals should focus on ethical practices.
Understanding buyer-seller relationships is crucial.
Being open-minded can lead to innovative strategies.

Selling the Dream Present: Ed and Ken's Mini Podcast - The Essence of Leadership: Nurturing vs. Managing

Ken Jordan & Joe Iredell — Tue, 04 Mar 2025 17:00:00 +0000

In this engaging conversation, Ken Jordan and Ed Fordyce delve into the nuances of leadership, particularly in the context of real estate and personal development. They explore the differences between stale management and effective leadership, emphasizing the importance of accountability, responsibility, and compassion. The discussion highlights how leaders can inspire their teams, the significance of intent, and the balance between leadership and management. The episode concludes with book recommendations that further explore these themes.

Takeaways

Leadership is about nurturing and enhancing, not just managing.
Stale leadership often results from a shift to management mode.
Accountability should be reframed as personal responsibility.
True leaders help others find their strengths and passions.
Compassionate leadership involves sharing in others' pain and helping them find meaning.
Intent behind actions is crucial in leadership dynamics.
Positive leaders can significantly enhance team effectiveness.
Negative attitudes can detract from team performance.
Effective leadership requires a balance with good management.
Continuous personal development is essential for leaders.

Selling the Dream Present: Ed and Ken's Mini Podcast - Grit and Standards: Keys to Success

Ken Jordan & Joe Iredell — Tue, 18 Feb 2025 15:50:00 +0000

In this episode, Ken and Ed delve into the concept of grit, emphasizing its importance in personal and professional growth. They discuss how grit is not just about toughness but also involves humility, perseverance, and the ability to learn from pain and adversity. The conversation highlights the significance of having a supportive community and the mindset required to overcome challenges. Real-life examples illustrate the essence of grit, and the hosts encourage listeners to take actionable steps to develop their own grit.

Takeaways

Grit is defined as living life like it's a marathon, not a sprint.
It is a decision made with a clear direction in mind.
Grit involves maintaining high standards and willpower.
Adversity is a regular part of life, and one must learn to persevere.
Emotional and mental toughness is built through community support.
Humility is essential for developing grit.
Pain serves as an efficient teacher in personal growth. Success can lead to complacency; one must remain humble.
Surrounding oneself with a supportive tribe is crucial.
Taking small, consistent actions can help build grit over time.

Selling the Dream Present: Ed and Ken's Mini Podcast - Cherishing Time and Relationships

Ken Jordan & Joe Iredell — Thu, 13 Feb 2025 19:12:57 +0000

In this heartfelt conversation, Ed and Ken reflect on the recent Super Bowl, the importance of time and relationships, and pay tribute to their late friend Mason.

They share valuable lessons learned from Mason about work ethic, leadership, and the power of humor. The discussion emphasizes the impact one can have on others through genuine connections and the importance of spreading laughter and positivity in everyday life.

Takeaways

Time is precious; prioritize relationships.
Mason's work ethic was unmatched.
Leadership is about serving others.
Humor can lighten the toughest days.
Intent to make others happy is powerful.
Building trust leads to lasting partnerships.
Resilience is key in business and life.
Learning from mistakes is essential for growth.
Authenticity attracts genuine connections.
Spread laughter to brighten someone's day.

Chapters

00:00 Celebrating Life and Loss
02:41 Lessons from Mason: Work Ethic and Leadership
05:09 The Impact of Humor and Authenticity
08:04 Living a Life of Contribution
10:52 Mason's Legacy: Humor and Connection
13:21 Making the World a Better Place
16:09 Final Thoughts and Jokes

Ep. 27 Talking with Carlos Sarmiento

Ken Jordan & Joe Iredell — Wed, 04 Dec 2024 15:06:33 +0000

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Carlos Sarmiento, who shares his journey from direct sales at Cutco to a successful career in real estate. The conversation explores the importance of prospecting, building client relationships, and the skills necessary for success in sales. Carlos emphasizes the significance of enthusiasm, listening, and consistency in sales, while also discussing his prospecting strategies and the challenges of entrepreneurship. In this conversation, the speakers delve into the nuances of sales, particularly in the real estate sector. They emphasize the importance of building authentic connections with clients, the distinction between marketing and selling, and the psychological aspects of prospecting. The discussion also highlights the significance of understanding client fit and targeting the right market to enhance business success. Throughout the dialogue, practical tips and personal anecdotes are shared, providing valuable insights for sales professionals.

00:00 Introduction to Selling the Dream
02:54 Carlos Sarmiento's Journey in Sales
05:50 Transitioning from Cutco to Real Estate
08:55 The Importance of Prospecting
12:07 Building Client Relationships
14:59 Prospecting Strategies and Philosophy
23:19 Building Authentic Connections in Sales
26:20 The Role of Marketing in Prospecting
29:22 Understanding the Psychology of Sales
32:05 The Importance of Fit in Client Relationships
36:54 Defining Your Target Market
40:34 Connecting with Carlos: Tips and Insights

Ep. 26 Talking with Stacee Nichols Paley

Ken Jordan & Joe Iredell — Wed, 25 Sep 2024 13:12:33 +0000

In this episode of "Selling the Dream," the Guys sit down with the Founder of The Solutions Therapy Group: Stacee Nichols Paley

Connect with Chris:

Website: https://thesolutiontherapygroup.com/
LinkedIn: https://www.linkedin.com/in/stacee-nichols-757a5139/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 25 Talking with Chris Somers

Ken Jordan & Joe Iredell — Tue, 30 Jul 2024 04:00:00 +0000

In this episode of "Selling the Dream," the Guys sit down with Owner and CEO of The Somers Team at Keller Williams in Philadelphia: Chris Somers.

Connect with Chris:

Website: https://www.withheartcoaching.com/
LinkedIn: https://www.linkedin.com/in/thesomersteam/
Instagram: https://www.instagram.com/thesomersteam/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 24 Talking with Skye Michiels

Ken Jordan & Joe Iredell — Tue, 02 Jul 2024 05:39:00 +0000

In this episode of "Selling the Dream," the Guys sit down with Business Coach, Motivational Speaker, and the owner of With Heart Coaching: Skye Michiels.

Connect with SKy:

Website: https://www.withheartcoaching.com/
Instagram: https://www.instagram.com/skyemichiels/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 23 Talking with Jay Doran

Ken Jordan & Joe Iredell — Mon, 03 Jun 2024 20:49:22 +0000

In this dynamic episode of "Selling the Dream," hosts Ken Jordan and Joe Iredo are thrilled to welcome back Jay Doran, CEO of Culture Matters LLC and host of The Culture Matters Podcast. Jay updates listeners on his recent move to Naples, Florida, and shares personal anecdotes, including his unique wedding vows inspired by "Lord of the Rings." The discussion dives deep into the theme of giving and taking, exploring the importance of personal responsibility, setting boundaries, and the willingness to receive help. Jay's candid reflections on his journey and the lessons he's learned about leadership, engagement, and maintaining discipline offer valuable insights for anyone looking to improve their personal and professional lives. This episode is a treasure trove of wisdom on navigating relationships, both personal and business, with authenticity and courage. Tune in to gain a fresh perspective on leadership and personal growth from one of the most engaging voices in the industry.

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/jay-doran-ba2b55a7/
Podcast: The Culture Matters Podcast

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 22 Talking with David Shaw

Ken Jordan & Joe Iredell — Wed, 15 May 2024 19:37:46 +0000

In this episode of "Selling the Dream," the Guys sit down with the man behind the wildly popular UKPhillies community, David Shaw. They talk about how David became a Phillies fan, the Phillies vs. Mets Lodon Series, and meeting Chase Utley!

Connect with David:

Youtube: UK Phillies TV - YouTube
X: https://twitter.com/UKPhillies

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 21 Talking with Jason Henderson

Ken Jordan & Joe Iredell — Wed, 01 May 2024 14:52:07 +0000

In this episode of "Selling the Dream," the Guys sit down with retired Master Chief Special Operator (SEAL), and Founder & CEO of the 4 Pllars Collective: Jason Henderson.

Connect with Jason:

Website: https://www.fourpillarscollective.com/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 20 Talking with Skye Michiels

Ken Jordan & Joe Iredell — Wed, 17 Apr 2024 18:59:51 +0000

In this episode of "Selling the Dream," the Guys sit down with Business Coach, Motivational Speaker, and the owner of With Heart Coaching: Skye Michiels.

Connect with SKy:

Website: https://www.withheartcoaching.com/
Instagram: https://www.instagram.com/skyemichiels/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 19 Talking with Scott Hudspeth

Ken Jordan & Joe Iredell — Wed, 10 Apr 2024 20:18:22 +0000

In this episode of "Selling the Dream," the Guys sit down with Scott Hudspeth the author of The Million Dollar Loan Officer.

Connect with Scott:

Website: https://scotthudspeth.com/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 18 Talking with Greg Rushin

Ken Jordan & Joe Iredell — Wed, 27 Mar 2024 14:44:23 +0000

In this episode of "Selling the Dream," the Guys sit down with Greg Rushin the Owner of Rush-In Motivation!

Connect with John:

Rush-In Motivation: https://rushinmotivation.com/
LinkedIn: https://www.linkedin.com/in/greg-rushin-8037a7268/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 17 Talking with John Duffin

Ken Jordan & Joe Iredell — Wed, 13 Mar 2024 15:49:04 +0000

In this episode of "Selling the Dream," the Guys sit down Realtor, Executive Coach, and talent behind DuffinMedia, John Duffin!

Connect with John:

DuffinMedia: https://duffinmedia.com/
LinkedIn: https://www.linkedin.com/in/duffinmedia/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 16 Talking with Maria Quattrone

Ken Jordan & Joe Iredell — Wed, 06 Mar 2024 16:19:40 +0000

In this episode of "Selling the Dream," the Guys sit down with Maria Quattrone, CEO of Maria Quattrone and Associates and Motto Mortgage Expert Solutions.

Connect with Lyndsey:

Maria Quattrone and Associates: https://mqrealestate.com/
LinkedIn: https://www.linkedin.com/in/mariaquattrone/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 15 Talking with Lyndsey Cohen

Ken Jordan & Joe Iredell — Wed, 28 Feb 2024 18:13:58 +0000

In this episode of "Selling the Dream," the Guys sit down with Lyndsey Cohen, CEO of Limitless with Lynds which empowers people to pivot industries, go for a promotion, or increase their salary through coaching and other services.

Connect with Lyndsey:

Limitless with Lynds: https://www.limitlesswithlynds.com/
LinkedIn: https://www.linkedin.com/in/lyndseycohen/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 14 Talking with Jay Doran

Ken Jordan & Joe Iredell — Tue, 20 Feb 2024 08:10:00 +0000

In this empowering episode of "Selling the Dream," the Guys sit down with Jay Doran, CEO of Culture Matters LLC and host of The Culture Matters Podcast, to explore the transformative impact of culture on business success. Jay, a renowned culture strategist, shares his journey and the pivotal role of personal development, effective communication, and leadership in nurturing a positive organizational culture. Packed with actionable insights, real-life examples, and Jay's unique approach to personal and professional growth, this episode is a treasure trove for anyone looking to elevate their leadership game and foster a thriving workplace environment. Tune in to discover how you can harness the power of culture to drive success.

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/jay-doran-ba2b55a7/
Podcast: The Culture Matters Podcast

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 13 Talking with John Swartz

Ken Jordan & Joe Iredell — Wed, 07 Feb 2024 16:26:04 +0000

Join Ken and Joe as they interview John Swartz, Associate Broker of the Premier Property Group.

In this episode, the crew discusses John's career and the lessons learned along the way. Also what it is like working with a spouse and the advice John would give a realtor joining the industry today.

Connect with John:

John Swartz, The Premier Property Group: https://www.premiersearchnj.com

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 12 Talking with Bill Mervin

Ken Jordan & Joe Iredell — Tue, 23 Jan 2024 05:00:00 +0000

Join Ken and Joe as they interview Bill Mervin (NMLS #313416), Producing Regional Manager of the Bill Mervin Team at New Jersey Lending Corp (NMLS #35286).

In this episode the crew discusses the power of finding your "why," fighting through down markets, the secret of scalling your business, and the lessons that sports can teach in how to run a successful business.

Connect with Bill:

The Bill Mervin Team: https://billmervinteam.com/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 11 Talking with Dr. Donna De Carolis

Ken Jordan & Joe Iredell — Wed, 22 Mar 2023 08:04:00 +0000

Join Ken and Joe as they interview Dr. Donna De Carolis, Dean of the Charles D. Close School of Entrepreneurship at Drexel University. In this fascinating conversation, they explore the importance of entrepreneurship education in developing an innovative mindset and character traits. Learn how traditional education systems may not be suitable for entrepreneurs, and how The Close School has matched the customer need by putting students into "personas" such as creators, explorers, technologists, and family business individuals. Tune in now to find out more about this disruptive and successful program!

[00:01 - 07:56] Opening Segment

Dr. Donna Decar is the Dean of the Charles D. Close School of Entrepreneurship at Drexel University
The School focuses on developing an innovative mindset and character to recognize opportunities
Entrepreneurship needs to be an apprenticeship
Most entrepreneurs don't fit into the mold of the education system

[07:57 - 15:38] Unlocking the Inner Entrepreneur: How Drexel's Close School of Entrepreneurship is Preparing Students for Success

Drexel's Close School of Entrepreneurship
Gen Zs have the desire to solve a problem
All people have an inner entrepreneur that needs to be accessed

[15:39 - 28:38] From Ramen Noodles to a Successful Entrepreneurial School: The Journey of The Close School's Founder

Close School of Entrepreneurship offers a $19,000 scholarship for students
Companies are looking for power skills such as the ability to work in teams, independently, and move things forward
Students at the Close School are learning to be CEOs
The transition from entrepreneur to CEO requires different skill sets, which can be taught at the School
Entrepreneurship is not just about personality but mindset, cognition, and optimism

[28:39 - 29:44] Closing Segment

See the links below to connect with Donna
Final words

Quotes:

"Being an entrepreneur is really about an innovative mindset. It's about your character to see, about the ability to recognize opportunities to screen them." - Dr. Donna De Carolis

"I think that we're born with that desire to survive, to innovate, to move on, and then sometimes society beats it out of us." - Dr. Donna De Carolis

Connect with Donna:

Charles D. Close School of Entrepreneurship: https://drexel.edu/close/

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Ep. 10 Talking with Ed Fordyce

Ken Jordan & Joe Iredell — Fri, 24 Feb 2023 08:00:00 +0000

Ken Jordan and Joe Irdell dive into the inspiring story of Ed Fordyce. Ed is a Chester County, Pennsylvania real estate agent who was on the brink of disaster when drugs and alcohol took control of his life. After attending a seminar by Tony Robbins and embracing sobriety, he decided to get his real estate license in 2004. He shot up the ranks to become number one in Chester County and eighth in the United States. Ken and Joe will pick Ed's brain about how he achieved such massive success so quickly and what lessons he learned along the way. Join us for a fascinating conversation about personal achievement and how it can help you reach your dreams!

[00:01 - 06:52] Opening Segment

Quick fun chat with Ken and Joe
Welcoming Ed to the show

[06:53 - 15:35] Ed Fordyce's Journey to Success

Ed was in the restaurant business before getting his real estate license in 2004 and excelling within 30 months
How Ed went from number three in Chester County to number one within three years
Ranked number eight in the United States of America out of all real estate offices from all companies
Attended Anthony Robbins' event in 2004 and was inspired to help people
Uses behavioral assessment and Enneagram typing system to uncover true calling
Greatness is already inside everyone

[15:36 - 31:04] Unlocking the Power of Love Languages: How to Stay Present and Connect With Others

The book, "Five Regrets of the Dying" is a great way to stay present
Communication is vital in relationships
Love languages are words of affirmation, quality time, physical touch, acts of service, and receiving gifts
Encourage your spouse, coworkers, and employees by speaking their love language
Letting your kids know you're not perfect is important

[31:05 - 32:59] Closing Segment

Final words
See the links below to connect with Ed

Quotes:

"Necessity breeds invention." - Ed Fordyce

"Is your family getting the best of you or the rest of you at the end of the day?" - Ed Fordyce

"It's not just with your spouse. The love languages can be applied to your employees, to your coworkers, to the other people that are important to you in your life." - Ed Fordyce

Resources Mentioned:

Connect with Ed by visiting www.EdFordyce.com.

Connect with Joe and Ken!

Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep. 9 Talking with Guillermo Salas

Ken Jordan & Joe Iredell — Mon, 23 Jan 2023 07:44:00 +0000

Ken Jordan and Joe Iredell are joined by real estate expert Guillermo Salas from eXp Realty. Guillermo shares his inspiring story of how he moved to Spain with his family to live intentionally and build a successful real estate brokerage. He encourages listeners to take big risks in pursuit of their dreams and explains why it's important to have 100% intention when making decisions. The conversation dives into the importance of having a team in place and the power of having a positive mindset while taking action instead of overthinking things. They also discuss his experience of running a successful coaching business for two years and how that has allowed him to leverage a virtual model during Covid times. This is an inspiring episode about overcoming fear and taking risks to create something new - tune in now to learn more!

[00:01 - 04:56] Opening Segment

Quick fun chat with Ken and Joe
- Ken Jordan and Joe Iel discussing the Eagles and the NFL playoffs

[04:57 - 13:18] 100% Intention: How One Business Owner Moved His Successful Real Estate Team Across the Globe

Introducing guest Guillermo Salas, a successful real estate broker and sales coach
Guillermo and his family decided to move to Spain during the pandemic
100% intention and focus on the experience for family
Elevated career opportunities for the team back home
Maintained control and operations of successful real estate business while moving
Realized the ability to run a business virtually from anywhere with the right team

[13:19 - 24:49] Overcoming Fear and Taking Action: Reflecting on Two Years of Successful Coaching Business

Fear is false evidence appearing real
Embrace the virtual world and get ahead of it
Don't expect perfection when taking a step forward
Take action and follow a plan, even if it's not perfect
Look back on experiences to reflect on what was created
The need for a strong desire and will to take action toward goals

[24:50 - 25:53] Closing Segment

Quotes:

“Fear is False Evidence Appearing Real.” - Guillermo Salas

“There's a lot of guys out there who are super successful and guys out there that are not as smart as me. If they can do it, I can figure it out.” - Guillermo Salas

Connect with Joe and Ken!

Joe Iredell’s LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep. 8 Talking with Arthur Scott

Ken Jordan & Joe Iredell — Thu, 29 Dec 2022 05:33:00 +0000

Ken Jordan and Joe Iredell are joined by Arthur Scott, an experienced athlete and marathon runner who has completed 70 marathons, including 26 Philadelphia Marathons. Arthur joins the podcast to share his story of running marathons and helping others achieve their dreams. Arthur, Ken, and Joe discuss how incremental wins can lead to big successes, the importance of pushing yourself outside your comfort zone, and how failure can be a learning experience. Arthur talks about his journey - from his first 13-mile run to attempting a marathon in New Orleans, and how he was able to complete 69 more marathons afterward with the help of his wife, Ken, and a community of friends. This conversation is sure to leave you feeling inspired and motivated as you pursue your big life challenges!

[00:01 - 08:23] Opening Segment

How Ken met Arthur
Arthur gave Ken invaluable advice on what to wear and how to prepare for the marathon
The power of preparation and having a coach

[08:24 - 13:07] Arthur's Story of Being a Legacy Runner

Arthur has run 26 of the 27 Philadelphia marathons
He met Ken in the hall and realized that Ken had no clue what he was getting into
Arthur advised Ken on preparing for the marathon, including what to eat

[13:08 - 17:20] Pushing the Limits

Arthur likes to challenge himself with other sports, such as biking, in his downtime
Immersed himself in cycling, educating himself, and training and then completed a 120-mile ride with three mountain passes over 11,000, 12,000, and 10,500 feet
Human beings are curious about their limitations and what they can and can't do

[17:21 - 25:52] Getting Into the Competitive Spirit

Consistency is key - it's not what you do one time, but what you do over time
People do difficult things out of fear of not having the skill set to apply that mentality to other situations in their life
Being comfortable with the uncomfortable applies to everything in life
Inspiration is an important part of any accomplishment

[25:53 - 31:22] Closing Segment

Arthur’s failure and what it taught him
Final words

Quotes:

“Are people listening to you and are they wanting to take your input based on your experience? Or are they just shaking in their head and saying, ‘yeah, yeah, yeah, I'm gonna do it my way anyway.” - Arthur Scott

“It's not what you do one time. It's what you do over time.” - Arthur Scott

“There needs to be a desire to explore one's limitations, and have curiosities about what you can do.” - Arthur Scott

Connect with Joe and Ken!

Joe Iredell’s LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep. 7 Meeting The Guys Behind The Microphones

Ken Jordan & Joe Iredell — Thu, 17 Nov 2022 10:00:00 +0000

It’s Ken and Joe’s time to be in the spotlight! In today’s episode, they welcome Josh to ask them questions about how they got started and the lessons they have learned in their journey. This episode is packed with fun and meaningful stories, so make sure to tune in!

[00:01 - 04:04] Opening Segment

Introducing Josh to the show
Quick fun chat

[04:05 - 26:09] Ken and Joe’s Origin Story

Ken’s background
Joe’s background
How Ken lost his driver’s license
Joe's story of how he had two finals in the same week
How Joe and Josh got into a fight with a driver

[26:10 - 27:15] Closing Segment

Watch out for part 2!
Final words

Quotes:

“Sometimes you gotta be naive. Because if you knew how hardship is gonna be, you’d probably opt out.” - Ken Jordan

“All the textbook stuff doesn't really hit home until you sit with somebody who's poured their heart and their money and their dream into this business.” - Joe Iredell

Connect with Joe and Ken!

Joe Iredell’s LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep. 6 Talking with Frank Crinite

Ken Jordan & Joe Iredell — Thu, 03 Nov 2022 13:46:00 +0000

In every turmoil, you will always fall to the level of your training. In this episode, Ken and Joe welcome Frank Crinite, one of the world’s best car salesmen, to discuss how to set realistic goals and take proactive steps to achieve them. Selling 100+ cars a month, Frank stresses the importance of having a process that is efficient and allows him to serve his clients quickly and easily. He has a process that is refined and effective, and that it takes a team to be successful. He also stresses the importance of delegation and social proof, stating that he takes responsibility if someone on his team drops the ball.

[00:01 - 04:28] Opening Segment

Introducing Frank to the show
Frank's progression from the first goal he set as a car salesman to where he is now
Taking proactive steps and making positive actions to grow his business
Changing your processes as your business grows

[04:29 - 13:02] How to Keep Your Team on Track and Succeed

Using a "red carpet world-class customer experience" to keep customers
Frank emphasizes the importance of delegation and having a process that is easy to understand for the customer
The importance of social proof in making sales

[13:03 - 20:25] How to Handle Team Mistakes

Frank emphasizes taking responsibility whenever his team drops the ball
The motivation behind the training was not right or that person wasn't explained the importance of that process right
Everything should be customer-oriented
Frank shares how arrived at his coaching and how it has helped his sales

[20:26 - 28:08] The Importance of Branding

Frank discusses the importance of branding and how it has evolved for him
How Frank Shifted his skills from internet sales to more face-to-face selling
Joe shares his thoughts on haters and how he handles them

[28:09 - 30:24] Joe's Successful Sales Process

Final words

Quotes:

“You always got to figure out how to speed out the process and not take away from the process.” - Frank Crinite

“If you have the guts to do it and surround yourself with people who are smarter than you, you can pretty much do anything.” - Frank Crinite

“If you’re not telling the world that you’re doing a good job, you’re actually being selfish. You’re keeping that to yourself.” - Frank Crinite

You can connect with Frank through LinkedIn, Facebook, Twitter, or visit courses.frankcrinite.net.

Connect with Joe and Ken!

Joe Iredell LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep 5 - Talking with Mason Huddell

Ken Jordan & Joe Iredell — Thu, 20 Oct 2022 13:00:00 +0000

The state of the mortgage industry is evolving, and it is competing with the current technologies of digital marketing. In today’s episode, we have Mason Huddell share with us the current state of the mortgage industry. He will discuss the realities of running a business, and some of the key points in being successful. In this fast and ever-changing world, Mason will talk about the uncertainty that is attached to the tech boom and advises us not to invest in anything unless we are 100% sure. Mason also emphasizes the importance of perseverance and living a modest life in order to achieve success.

[00:01 - 12:16] Opening Segment

Ken and Joe discuss their children and the importance of giving equal attention
Introducing Mason to the show
Mason’s unique perspective on the business cycle and how it affects most businesses
Getting into the cottage business
Owning peacocks

[12:17 - 22:00] Lessons Learned in Various Businesses

Mason shares his two entrepreneurial ventures
Joe’s advice for those who are planning to invest in crypto
Mason’s restaurant business
The importance of maintaining a worldly joy
We talk about some of the traits of a successful entrepreneur, and how they change over time

[22:01 - 24:47] Traits of a Successful Entrepreneur

The importance of not giving up
Focusing on a monthly budget and living modestly
Pain is inevitable and suffering is a choice

[29:26 - 29:54] Closing Segment

Final words
See the links below to connect with Mason

Quote/s:

"You need to put in the effort. You need to put in the work." - Mason Huddell

You can connect with Mason through LinkedIn, or you can visit www.roundpointmortgage.com.

Connect with Joe and Ken!

Joe Iredell LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!

Ep. 4 - Talking with Shelly O’Donovan

Ken Jordan & Joe Iredell — Thu, 06 Oct 2022 13:00:00 +0000

Introduction:

We have just three rules for our guests to follow when joining us on “Selling the Dream”:

You must tell the truth
You must be sincere
Don’t take yourself too seriously

Today we’re talking with Shelly O’Donovan, Founder and CEO of Authentic Influence Group, based in the Greater Philadelphia area. Shelly teaches people how to bridge the gap between verbal and nonverbal communication. She is passionate about helping every single person discover their inner superpower through understanding the fascinating science of body language and interpersonal skills. Shelly is certified through the Science of People, a human behavior lab in Portland, Oregon.

Join us as we ask Shelly how we can apply her methods to the real estate sales arena, and even give her a test to see if she can detect when Joe is lying. Her insights are truly like having a superpower! But do we really want to know what we might find out? Join us for a fascinating look into observation, listening, body language, and how to approach different personality types when prospecting with clients.

Your co-hosts for the Selling the Dream podcast are William (Ken) Jordan - Vice President of Lending at Freedom Mortgage, and Joseph (Joe) W. Iredell, President of Sure Sites Inc. In each episode, we bring you insights, tips, tricks, and strategies for improving your sales, acquiring and retaining customers, and growing your business.

Talking Points:

00:00-00:18 - Podcast Introduction

00:50 - What’s new with Ken and Joe - Toxic positivity, dry snitching, sports talk, and draft picks

07:47 - Welcome and intro, Shelly O’Donovan

08:35 - What are some major areas salespeople need to focus on when dealing with clients?

09:28 - The two schools of thought in sales approaches– negotiation or enrollment strategies

10:18 - Where does Shelly fall in these two areas?

18:07 - Is Shelly a human lie detector?

21:37 - It can be a burden to know when people are lying to you

24:41 - Shelly attempts detecting Joe’s lie

27:52 - The big 5 types of personalities recognized globally, the OCEAN acronym

31:30 - Can people shift from their base personality types?

39:24 - Where can people find you and who can benefit from learning your methods?

40:23 - Watch for Shelly and Ken appearing on “Money Matters TV” in Philly!

Resources/Links:

Ep. 3 - Talking with Josh Buchter

Ken Jordan & Joe Iredell — Thu, 29 Sep 2022 13:00:00 +0000

Introduction:

We have just three rules for our guests to follow when joining us on “Selling the Dream”:

You must tell the truth
You must be sincere
Don’t take yourself too seriously

Today we’re talking with Josh Buchter (not Butcher!) who is a force to be reckoned with in Philly area real estate. Josh is the founder and publisher of Bucks County REAL Producers Magazine, which is for, and about, top performers in the local real estate market. He hosts exclusive themed networking events for Philadelphia-area real estate professionals that are, to say the least, a bit unconventional, but never dull.

Join us as we ask Josh about how he got started and the path he took to his current level of success. We’ll discuss authenticity in branding yourself, overcoming our internal “fraud complex,” and how you can utilize different lanes as long as you stay on the same highway to achieve your goals.

Talking Points:

00:00-00:18 - Podcast Introduction

00:29 - Rules of the podcast

00:40 - Ken’s good-natured ribbing of Joe for purchasing a Subaru & tips and tricks for getting a good deal when car buying at the dealership

05:20 - Eagles game predictions and musings

06:26 - Josh Buchter intro and background, building his brand

12:39 - Working on your skills as if you’re an athlete

13:34 - The guys ask Josh about any crazy times from his origin story

16:25 – Did Josh get any blowback from the older established real estate set in Philly for his unconventional networking parties?

17:55 - Why image is important

20:31 - Our internal fraud complex and how to work around it

21:50 - Steve Harvey’s “buy a first-class ticket” theory

22:40 - Josh, how do you battle “fraud syndrome” when it comes to posting on social media?

24:44 - Does Josh do all his own social media, or does he delegate some of it?

26:19 - Joe asks Josh how often someone should do their own social media posts, rather than having it done for them

27:16 - Josh’s advice for posting daily and how not to get overwhelmed

27:53 - Key takeaways from today’s discussion

28:43 - Thanks, Conclusion, and Closing

Resources/Links:

Quotes:

“If I didn’t take any steps backward today, it’s a good day in my book.” - Josh Buchter

“[Even] the most successful people in the world have a little bit of a fraud complex.” – Ken Jordan

“If you want to get in the end zone, act like you’ve been there.” - Joe Iredell

“My mom always used to say, ‘You can’t fly with the eagles if you’re hanging around with a bunch of turkeys.’” - Ken Jordan

“When you act as if, you become.” - Ken Jordan

“Steve Harvey said, ‘Even if you can’t afford it, buy a first-class plane ticket, splurge on it…you’ll never want to go back to coach again.’” - Josh Buchter

“As long as you’re true to your brand, you’re true to yourself, and you’re not trying to trick anyone…people respect that.” - Joe Iredell

Ep. 2 - Talking with Clement Pepe

Ken Jordan & Joe Iredell — Tue, 20 Sep 2022 19:08:00 +0000

Introduction:

We have just three rules for our guests to follow when joining us on “Selling the Dream”:

You must tell the truth
You must be sincere
Don’t take yourself too seriously

In this episode, we speak with Clement Pepe, a professional business coach and founder of Power Technology Success Coaching. Ken has been coached by Clement for over 11 years and speaks to the successes he’s achieved through his coaching. Ken’s initial skepticism gave way to establishing a coaching session with Clement every two weeks, and Ken always feels reinvigorated after a session.

Clement spent 20 years in insurance sales before realizing that he was interested in one-on-one coaching. He began his coaching practice in the early 90s after attending a motivational seminar in Moscow–at a time when success coaching wasn’t even a ‘thing.’ 30 years later at the age of 76, Clement has no intention of retiring because he enjoys the process and to him, it isn’t “work.”

Joe and Ken talk with Clement about coaching and how that ‘outside perspective’ can help anyone achieve their goals. They discuss Clement’s process with clients, and how Clement achieved his own career goals and success over the last 30 years.

Talking Points:

00:00-00:18 - Podcast Introduction

00:18 - Ken and Joe intros

01:07 - Ken’s excitement about the upcoming Eagles game

01:48 - Joe’s week was eerily calm

02:29 - Ken’s week has been chaos with the aftermath of tornados

04:40 - Clement intro/Ken has worked with him for 11 years

05:19 - Clement remarks about “No fans like Eagles fans”

06:41 - Clement’s path to success over the last 30 years

09:18 - Joe says Ken is a lightning rod for self-improvement, but how does Clement deal with people who aren’t so open to coaching?

12:29 - You’ve got to be open to coaching, you can’t do it ‘your own way’

13:30 - Ken’s initial skepticism about coaching

15:11 - Ken asks Clement to talk about the equation of goal/actions/results, the cornerstone of Clements coaching

15:42 - Clement delves into the law of sowing and reaping

19:35 - Ken asks Clement about the ratio of the coaching process vs. plain old inspiration

21:20 - People’s internal dialogue that can defeat them

24:50 - What was Clement’s big ‘moment’ where he pivoted to his coaching career path?

30:53 - Clement is not retiring because “this isn’t work to me”

32:24 - Go out there and get a coach if you don’t have one

33:04 - Conclusion & Closing

Resources/Links:

Selling the Dream Episode 1: Talking with Josh Irons

Ken Jordan & Joe Iredell — Thu, 08 Sep 2022 14:30:00 +0000

Welcome to the first episode of “Selling the Dream.” We are your hosts - Ken Jordan and Joe Iredell. In this podcast, we will be discussing sales, success, and motivation. Both of us are entrepreneurs with extensive backgrounds in internet marketing, consulting, sales, and small business startups. Joe is the President of Sure Sites, Inc. in Ocean City, NJ, an internet marketing and web design company, and Ken’s background includes leading multiple successful brokerages in the role of Vice President of Lending.

We have just three rules for our guests to follow when joining us on “Selling the Dream”:

You must tell the truth
You must be sincere
Don’t take yourself too seriously

Today our guest is River Avenue Digital CEO, Joshua Irons. With over 18 years of experience in strategic digital and traditional marketing, he has helped grow brands and revenue for companies of all sizes.

Joe and Ken ask Josh about some of his secrets to business success as an entrepreneur, how he got started, what was his ‘why’, and how he defines happiness in his day-to-day work/life balance.

Talking Points:

00:05-00:18 - Podcast Introduction

00:18 - Ken introduces “Selling the Dream”

00:34 - Introduction - Co-host Joe Iredell

01:17 - Ken and Joe hope their listeners number more than their parents and relatives

02:15 - Introduction - Guest Josh Irons

03:00 - How and why Josh left his COO position at a corporate marketing firm 4 ½ years ago to start River Avenue Digital

05:50 - Ken’s turning point to leave his job in the restaurant business

07:18 - What is Josh’s advice for someone thinking of taking that next step to becoming an entrepreneur?

08:40 - What were some of Josh’s roughest patches along the way to entrepreneurship?

09:27 - What were some of the benchmarks Josh wanted to see before hiring an employee and did he feel that he hired that person at the right time?

10:53 - How does Josh measure success?

12:30 - Surrounding yourself with good people

12:45 - Wingin’ it vs. planning out your jump into entrepreneurship

13:35 - Ken’s Hernán Cortés allegory of telling his army to burn the boats to indicate “no going back”

14:34 - Managing the fear factor in becoming an entrepreneur

15:10 - Many people’s turning point to becoming your own boss is having kids

15:30 - A quote from the next episode’s guest, life coach Clement Pepe, about being 100% intentional

16:30 - Thanks to Josh for his time

17:10 - Conclusion & Closing

Resources/Links: