The Business Experience

When is marketing too much?

Rhett Dotson & Christopher De Leon — Mon, 10 Jul 2023 05:00:00 +0000

Where is the line between marketing and spam? How do you know when marketing is “too much?”

Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different types of marketing that can be “too much,” such as non-targeted and reactionary marketing and why they don’t work. Plus, they share personal experiences with overwhelming and inefficient marketing. Tune in to gain insights on ensuring that your marketing is hitting targets and not “too much.”

Highlights:

When is marketing “too much?”
What does it mean to be fatigued by a brand’s marketing?
What does excessive, non-targeted, and reactionary marketing look like?
What is the difference between responsive and reactionary marketing?
How often should you be posting content on social media?

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We’ll see you in a month for the first episode of our next season! Marketing Matters is brought to you by ADV Marketing

4 misconceptions about small business marketing

Rhett Dotson & Christopher De Leon — Mon, 26 Jun 2023 15:22:06 +0000

There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really expensive? Do you need a marketing plan? Find out the answers in this episode! Listen now.

The 4 misconceptions:

Marketing is only for large companies.
Marketing is too expensive for small businesses.
Marketing is only about advertising, which doesn’t apply to my B2B.
I don’t need a marketing plan because I’m small.

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See you every other Monday!

Marketing Matters is brought to you by ADV Marketing

The power of an outsourced team vs. an individual

Rhett Dotson & Christopher De Leon — Mon, 12 Jun 2023 12:15:00 +0000

What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode will bring some valuable insight.

Tune in to today’s episode of Marketing Matters to hear Lina and Sarah explain the pros and cons of both outsourced marketing and in-house marketing. When making this decision, it’s important to consider your budget, flexibility, time constraints, and how much control you want to have over your marketing.

Highlights:

When is it worth it to hire an in-house marketing employee?
What are your priorities and main objectives in marketing?
How flexible are you with desired marketing project timelines?
Is marketing a core competency for your business?

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See you every other Monday!

Marketing Matters is brought to you by ADV Marketing

The content planning process

Rhett Dotson & Christopher De Leon — Mon, 29 May 2023 05:00:00 +0000

You have an idea for a post or video, you create it, it does great, and then nothing happens for months until you have another idea. Does that timeline sound familiar? If so, you’re not the only one.

Join Lina and Sarah on this episode of Marketing Matters to hear about the common content failures that companies make, and how to solve them. Whether you’re active on your platforms or you haven’t posted in months, learn how to leverage your content to reach your goals.

Highlights:

What is reactionary marketing?
What does it mean to create content for long-term success?
What are the common mistakes that companies make when planning their content?
What are the keys to success in content marketing?
What is the difference between short-term and long-term needs in the content planning process?
How can you create a content implementation plan?

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See you on the first Monday of next month!

Marketing Matters is brought to you by ADV Marketing

Management Best Practices for Tough Decision Making

Rhett Dotson & Christopher De Leon — Tue, 14 Feb 2023 11:00:00 +0000

As a manager, you often make tough decisions regarding the culture of your workplace and potential hires/fires. Building a foundation of company values that all employees must embody is extremely important. When it comes to hiring and firing, the key is to get the “right” person on the bus and the “wrong” person off the bus. Listen to find out how you can ensure your employees abide by your company’s values.

Highlights:

Build a leadership team that helps you make tough decisions
As a manager, you have the power to make a positive impact
As a manager, you can’t have a bad day because it will affect the rest of the workplace, so stay on point!

Connect:

The Business Experience

When is marketing too much?

4 misconceptions about small business marketing

The power of an outsourced team vs. an individual

The content planning process

Management Best Practices for Tough Decision Making

How the Customer Journey and Sales Funnel Work Together

Is there such a thing as a work-life balance?

Hitting the Ground Running with Sales

Preparing for a new year in business

How to use industry resources to stay current on important topics

Knowing the competition

Start-up vs. Established Company - What is the difference?

How to handle a difficult client

The importance of a good book

The keys to a successful conference

Developing a Niche

Being Intentional about Networking

The Importance of and need for Marketing

Always look for ways to help your clients

Why you need a mentor

The Importance of a Good Company Culture

The power of listening in leadership