The Business of Pet Care Castos https://the-business-of-pet-care.castos.com The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques. Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market. The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field. Sat, 25 Apr 2026 22:34:30 +0000 en © 2025 https://episodes.castos.com/6754362e2c0834-61544207/images/podcast/covers/c1a-oqn43-9jww5wdkuwxv-togj9x.jpg The Business of Pet Care https://the-business-of-pet-care.castos.com The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques. Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market. The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field. Juan D Guevara Torres episodic The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques. Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market. The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field. Juan D Guevara Torres juan@nowmedia.tv false https://feeds.castos.com/d2gv8 yes <![CDATA[The Business of Pet Care (Aired 04-25-26) The Hidden Patterns Behind Leadership That Shape Your Team Culture]]> Sat, 25 Apr 2026 22:34:30 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2433061 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-04-25-26-leadership-under-pressure-how-your-mindset-shapes-your-te In this episode of The Business of Pet Care, host Dara Forleo takes a deep dive into one of the most critical and often overlooked factors in business success: leadership mindset and emotional awareness.

Joined by Dr. Jennifer Edwards, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders think, react, communicate, and show up especially under pressure.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:42) - Dr. Jennifer Edwards on 'EWTN'
  • (00:02:41) - How to Become a Leader Through Coaching
  • (00:07:35) - How Do Leaders Affect the Culture of their Business?
  • (00:11:23) - Culture of Pet Care
  • (00:19:52) - How to Minimize Your Role in the Company
  • (00:24:20) - What Happens to a Leader When He's Overwhelmed?
  • (00:30:08) - Letting Go of Being Right
  • (00:36:42) - Jennifer Edwards on Getting Her Website Back in Order
  • (00:37:50) - Pet Care: How Leadership Patterns Scale
  • (00:38:44) - Leadership 101: The Emotional Intelligence of Your Team
  • (00:46:16) - How to Change the Culture of Your Business
]]> false In this episode of The Business of Pet Care, host Dara Forleo takes a deep dive into one of the most critical and often overlooked factors in business success: leadership mindset and emotional awareness.

Joined by Dr. Jennifer Edwards, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders think, react, communicate, and show up especially under pressure.

]]> 00:49:19 <![CDATA[The Business of Pet Care (Aired 04-18-26) How Storytelling and PR Build Real Visibility for Pet Brands]]> Sat, 18 Apr 2026 17:36:43 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2425024 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-04-18-26-how-storytelling-and-pr-build-real-visibility-for-pet-bran In this episode of The Business of Pet Care, host Dara Forleo explores a powerful but often misunderstood aspect of business growth: how storytelling and public relations shape authority, visibility, and long term success.

Joined by Mary Tan, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about telling the right story in the right way.

]]> false In this episode of The Business of Pet Care, host Dara Forleo explores a powerful but often misunderstood aspect of business growth: how storytelling and public relations shape authority, visibility, and long term success.

Joined by Mary Tan, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about telling the right story in the right way.

]]> 00:49:13 <![CDATA[The Business of Pet Care (Aired 04-04-26) From Busy to Strategic: The Habits That Drive Real Growth in Pet Businesses]]> Sat, 04 Apr 2026 15:52:23 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2413782 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-04-04-26-from-busy-to-strategic-the-habits-that-drive-real-growth In this episode of The Business of Pet Care, host Dara Forleo dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.

Joined by Nancy Hassel, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:31) - American Pet Professionals
  • (00:03:12) - The Pet Industry's Blind Spots
  • (00:09:00) - How to Manage a Busy Business
  • (00:12:22) - Pet Care: The Business of Care
  • (00:13:25) - How to Hire the Right Person
  • (00:15:22) - What are Pet Business Owners asking for today?
  • (00:18:53) - Are Businesses More Prepared for the Future?
  • (00:21:06) - Pet Business Talk: Trends in the Pet Industry
  • (00:25:03) - Credible Pet Business
  • (00:31:34) - Are Businesses Chasing Attention?
  • (00:36:08) - Where Can People Find Nancy Hassell?
  • (00:37:23) - Business of Pet Care
  • (00:44:14) - How to help yourself during a difficult time
  • (00:44:57) - Have Businesses Stayed or Gone?
  • (00:47:17) - Beyond Education & Networking for Pet Care
]]> false In this episode of The Business of Pet Care, host Dara Forleo dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.

Joined by Nancy Hassel, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.

]]> 00:50:29 <![CDATA[The Business of Pet Care (Aired 03-28-26) You Thought Grooming Was Safe Until One Mistake Put Your Entire Business at Risk]]> Sat, 28 Mar 2026 19:36:48 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2408364 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-03-28-26-you-thought-grooming-was-safe-until-one-mistake-put-your-e In this eye opening episode of The Business of Pet Care, host Dara Forleo dives into a critical and often overlooked side of the pet industry: risk, legal protection, and the emotional realities behind grooming businesses.

Joined by Kristina Michelle Weigand, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:02:08) - Groomer on How She Got Into grooming
  • (00:04:45) - Groomers on the Need for Digitalization
  • (00:08:46) - Groomer on End of Life Care
  • (00:12:36) - Business of Pet Care
  • (00:18:22) - Common Consent Forms for Grooming Salons
  • (00:19:19) - Groomers vs. Salons: What's The Protection?
  • (00:21:36) - Groomers on Consent Form 3
  • (00:25:25) - Groomers Talk About the Emotional Weight of Pet Care
  • (00:32:43) - How to Grooming a Senior Dog: Setting Boundaries
  • (00:36:56) - Confirmatory Consent Forms
  • (00:40:24) - How To Write a Pet Grooming Policy
  • (00:42:53) - The Business Plan and Legal Protection for Home Groomers
  • (00:46:55) - How to Approach a Pet Owner with Confidence
]]> false In this eye opening episode of The Business of Pet Care, host Dara Forleo dives into a critical and often overlooked side of the pet industry: risk, legal protection, and the emotional realities behind grooming businesses.

Joined by Kristina Michelle Weigand, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.

]]> 00:49:22 <![CDATA[The Business of Pet Care (Aired 03-21-26) You Thought It Was Bad Behavior But It Was Actually Fear: The Truth About Anxious Dogs]]> Sat, 21 Mar 2026 15:06:36 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2402486 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-03-21-26-you-thought-it-was-bad-behavior-but-it-was-actually-fear In this powerful episode of The Business of Pet Care, host Dara Forleo uncovers a side of the pet industry that is often misunderstood: the emotional and psychological world behind dog behavior. Joined by Stephanie Barger, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.

What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:42) - Groomers Get the Certification of Certification in Animal Behavior
  • (00:09:17) - How to Train a Reactive Dog
  • (00:12:58) - How to Train Your Dog
  • (00:17:19) - How to Train a Dog
  • (00:21:21) - Setting Professional Boundaries with Your Dog
  • (00:24:35) - Pet Care: How to Train a Dog
  • (00:26:23) - What is Clinical Separation Anxiety?
  • (00:33:10) - Let Your Dog Be Free in the House
  • (00:36:30) - Separation Anxiety
  • (00:44:47) - Dara Forleo on Her Social Media
]]> false In this powerful episode of The Business of Pet Care, host Dara Forleo uncovers a side of the pet industry that is often misunderstood: the emotional and psychological world behind dog behavior. Joined by Stephanie Barger, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.

What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?

]]> 00:49:05 <![CDATA[The Business of Pet Care (Aired 03-14-26) The Hidden Power of Email Marketing in the Pet Industry: Trust, Strategy, and Scalable Growth]]> Sat, 14 Mar 2026 16:30:44 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2395241 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-03-14-26-the-hidden-power-of-email-marketing-in-the-pet-industry-t In this episode of The Business of Pet Care, host Dara Forleo takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: email marketing. Joined by Aven Tedros, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.

]]> false In this episode of The Business of Pet Care, host Dara Forleo takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: email marketing. Joined by Aven Tedros, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.

]]> 00:46:49 <![CDATA[The Business of Pet Care (Aired 02-28-26) SEO, AI & Authority: How Pet Brands Stay Visible in a Changing Digital World]]> Sun, 01 Mar 2026 18:33:30 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2379810 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-02-28-26-seo-ai-authority-how-pet-brands-stay-visible-in-a-chan In this forward-thinking episode of The Business of Pet Care, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?

Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:34) - The Global Pet Business Summit
  • (00:02:33) - How to Get Your Website to Rank in Google Search
  • (00:06:09) - How to drive more traffic with keyword optimization
  • (00:09:41) - The Next Step in Branding with AI
  • (00:12:03) - Now Media TV: Pet Care
  • (00:13:13) - Small Business: Website Visibility
  • (00:16:23) - Content Marketing: AI Search vs Traditional Search
  • (00:18:47) - How to get started with Bing vs. Google Search
  • (00:20:49) - 3 Top Items Small Businesses Should Focus On This Year
  • (00:24:34) - The Cast Pack
  • (00:30:15) - The Ontario Camping and Hiking Community
  • (00:34:16) - Cast Creative Works
  • (00:36:43) - Welcome Back to the Business of Pet Care
  • (00:37:44) - How to Market Yourself On Every Social Platform
  • (00:42:07) - Don't Put All Your Eggs in One Social Media Basket
  • (00:47:59) - How to Build a Search Engine Lead
]]> false In this forward-thinking episode of The Business of Pet Care, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?

Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.

]]> 00:50:26 <![CDATA[The Business of Pet Care (Aired 02-21-26) Beyond the Grooming Table: The Global Movement for Groomer Health]]> Sat, 21 Feb 2026 17:27:03 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2370203 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-02-21-26-beyond-the-grooming-table-the-global-movement-for-groomer In this eye-opening episode of The Business of Pet Care, host Dara Forleo sits down with Nathalie Doaré Ariey Jouglard, international industry leader, educator, and founder behind the Global Groomer Health Initiative, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.

While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:02:46) - The future of grooming
  • (00:05:25) - The French grooming industry's health campaign
  • (00:08:25) - Groomers: Certification in Dog Skin Care
  • (00:11:58) - Pet Care: Groomer Health
  • (00:16:14) - How to protect yourself as a groomer
  • (00:20:31) - How about the emotional side of grooming?
  • (00:21:44) - The Global Groomer Health Initiative
  • (00:23:24) - Business of Pet Care
  • (00:30:52) - Groomers: The Future of grooming
  • (00:31:19) - Do you think this year, is anything that can change this year
  • (00:31:53) - Groomers' health and protection
  • (00:35:01) - International Groomers' Association (IGS) Conference 2018
  • (00:41:52) - Groomer Connection
  • (00:45:42) - If Groomers Make One Commitment
  • (00:47:09) - The American Groomer's Society
]]> false In this eye-opening episode of The Business of Pet Care, host Dara Forleo sits down with Nathalie Doaré Ariey Jouglard, international industry leader, educator, and founder behind the Global Groomer Health Initiative, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.

While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace.

]]> 00:49:34 <![CDATA[The Business of Pet Care (Aired 02-07-26) The True Cost of Care: How Transparency Is Transforming Veterinary Medicine]]> Sat, 07 Feb 2026 17:05:15 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2351852 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-02-07-26-the-true-cost-of-care-how-transparency-is-transforming-ve In this episode of The Business of Pet Care, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.

The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:04:16) - Pet Parent's Unexpected Vet Bill
  • (00:08:51) - FairVet for Pets: How Does It Work?
  • (00:12:37) - Pet Care Prices Go Up for Vets
  • (00:15:58) - Farevet: Cost Analysis of Pet Care
  • (00:23:30) - Fair Vet: The AI-based vet bill platform
  • (00:26:50) - How to Plan for a Pet Emergency?
  • (00:30:30) - Do You Need Pet Insurance?
  • (00:33:27) - What are the things that need to be out there for pet parents
  • (00:37:24) - The Business of Pet Care
  • (00:41:14) - When to Get a Better Quote for Your Pet?
  • (00:43:47) - FairVet.com: How can veterinarians find us?
]]> false In this episode of The Business of Pet Care, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.

The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.

]]> 00:49:51 <![CDATA[The Business of Pet Care (Aired 01-31-26) Sound Before Behavior: How Janet Marlow Uses Music to Calm Pets, Transform Care, and Innovate an Entire Industry]]> Sat, 31 Jan 2026 13:15:03 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2344927 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-01-31-26-sound-before-behavior-how-janet-marlow-uses-music-to-calm In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.

The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:02:12) - The Sound of Music for Animals
  • (00:04:58) - The Sound of Music for Animals
  • (00:10:51) - How to Change the Behavior of Your Cat
  • (00:13:23) - How to Lower Pet Stress
  • (00:21:24) - Pet Hearing Test
  • (00:25:18) - Pet Music's journey from science to mainstream
  • (00:31:26) - The music pioneers at Petco
  • (00:34:00) - Composers Make Music for Animals
  • (00:34:48) - Casper the Chihuahua Singing
  • (00:38:31) - How Science has become a system in pet care
  • (00:40:56) - The Music of the Vet's Office
]]> false In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.

The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.

]]> 00:48:16 <![CDATA[The Business of Pet Care (Aired ———) From Invisible to Impactful: How Beth Lambert Helps Pet Professionals Show Up, Connect, and Convert on Social Media]]> Thu, 15 Jan 2026 19:20:54 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325860 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-from-invisible-to-impactful-how-beth-lambert-helps-pet-profess In this insightful episode of The Business of Pet Care, host Dara Forleo sits down with innovative educator and instructional design expert Beth Lambert to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.

]]> false In this insightful episode of The Business of Pet Care, host Dara Forleo sits down with innovative educator and instructional design expert Beth Lambert to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.

]]> 00:50:26 <![CDATA[The Business of Pet Care (Aired 01-03-26) The Hidden Cost of Cat Behavior Issues: How Prevention, Education, and Empathy Keep Cats Out of Shelters]]> Thu, 15 Jan 2026 18:33:07 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325806 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-01-03-26-the-hidden-cost-of-cat-behavior-issues-how-prevention-ed In this powerful and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes renowned cat behaviorist and humane education leader Dr. Rachel Geller, founder and president of All Cats, All the Time. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.

]]> false In this powerful and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes renowned cat behaviorist and humane education leader Dr. Rachel Geller, founder and president of All Cats, All the Time. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.

]]> 00:47:37 <![CDATA[The Business of Pet Care (Aired 08-30-25) Listening Beyond Words: How Animal Communication Deepens the Human–Pet Bond with Deb Hennen]]> Thu, 15 Jan 2026 18:12:53 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325780 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-08-30-25-listening-beyond-words-how-animal-communication-deepens-t In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.

]]> false In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.

]]> 00:49:01 <![CDATA[The Business of Pet Care (Aired 08-18-25) Marketing Without Burnout: How Joe Meyers Helps Pet Businesses Grow Through Connection, Content, and Community]]> Thu, 15 Jan 2026 17:58:20 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325760 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-08-18-25-marketing-without-burnout-how-joe-meyers-helps-pet-busine In this practical and energizing episode of The Business of Pet Care, host Dara Forleo sits down with pet industry marketing expert Joe Meyers to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:42) - Social Media: Should You Post Every Day?
  • (00:07:32) - Record. Tell Me What You Mean
  • (00:08:04) - "Too Long for Videos?"
  • (00:08:57) - How to Share Marketing Agency on Social Media
  • (00:11:24) - Pet Business: Referral System
  • (00:12:05) - How to Get a Client to Refer Friends
  • (00:17:19) - How to Ask For Referrals
  • (00:20:42) - How to Keep a Referral Referral
  • (00:22:38) - Pet Care Reviewers
  • (00:23:24) - How to Turn Negative Reviews Into Credible Reviews
  • (00:28:54) - How to Respond to a Negative Review
  • (00:32:51) - How to Respond to a Review on Yelp
  • (00:36:19) - The Business of Pet Care
  • (00:37:13) - Building a Marketing Plan that Actually Grows Your Business
  • (00:41:06) - Smart Goals: The Plan to Win
  • (00:45:10) - Social Media: Accountability and Vanity Metrics
  • (00:49:20) - How to Track Your Content on LinkedIn, ChatGPT
  • (00:51:23) - Meet the Pet Marketing Minds
  • (00:52:25) - Gaining a Business Through
]]> false In this practical and energizing episode of The Business of Pet Care, host Dara Forleo sits down with pet industry marketing expert Joe Meyers to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators

]]> 00:53:19 <![CDATA[The Business of Pet Care (Aired 08-09-25) Building Champions from the Ground Up: How Marcus Rhatigan Shapes Confident Sport Horses Through Foundation and Trus]]> Thu, 15 Jan 2026 17:38:15 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325749 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-08-09-25-building-champions-from-the-ground-up-how-marcus-rhatigan In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.

Chapters

  • (00:00:01) - Pet Care
  • (00:01:04) - What are the biggest mistakes trainers make in their horses' training?
  • (00:07:33) - How To Tell When a Horse Is Ready to Start Training With You
  • (00:09:22) - What is a Sport Horse?
  • (00:11:30) - What is it about the horses that causes them to panic or lose
  • (00:17:40) - How to Get the Right Decision From a Horse
  • (00:18:16) - Patience Has Changed Some Horses' Mindets
  • (00:23:14) - The Secret to Horse Show Training
  • (00:28:14) - How to Train Your Horse
  • (00:29:59) - A Horse's First Dressage Competition
  • (00:34:25) - The Business of Pet Care
  • (00:35:42) - How To Get the Best Out Of Your Horses
  • (00:42:43) - How to Find Hillbrook Sporthorses
  • (00:43:43) - Pet Care Expert: Marcus' Farm
]]> false In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.

]]> 00:47:45 <![CDATA[The Business of Pet Care (Aired 08-02-25) Beyond the Haircut: How Safety, Trust, and Behavior Define the Future of Professional Grooming]]> Thu, 15 Jan 2026 17:26:27 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325717 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-08-02-25-beyond-the-haircut-how-safety-trust-and-behavior-define In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes master groomer, canine behavior specialist, and educator Chrissy Neumyer Smith for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?

Chapters

  • (00:00:01) - The Business of Pet Care
  • (00:01:28) - Groomers on Pet Grooming
  • (00:03:20) - Groomers on Safety
  • (00:04:21) - Groomers on Safety for Dogs
  • (00:09:18) - How To Grooming Your Dog
  • (00:12:12) - Why Do Nervous Dogs Fear Grooming?
  • (00:19:46) - How to Make a Pet's Hairball Happy
  • (00:21:14) - Teaching Your Pet To Groove
  • (00:22:51) - Pet Grooming: What Does Safe Grooming Look Like?
  • (00:30:23) - Groomers Give Their Pet a Review
  • (00:31:44) - Pet Safety
  • (00:33:55) - Pet Grooming Academy
  • (00:38:22) - How to Groom a Dog Safely
  • (00:43:12) - A Dog's Grooming: Team Wins
]]> false In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes master groomer, canine behavior specialist, and educator Chrissy Neumyer Smith for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?

]]> 00:46:15 <![CDATA[The Business of Pet Care (Aired 07-26-25) Marketing, Growth, and Burnout: How Tori Levitt Helps Pet Care Professionals Build Sustainable Businesses]]> Thu, 15 Jan 2026 16:17:54 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/65917/episode/2325691 https://the-business-of-pet-care.castos.com/episodes/the-business-of-pet-care-aired-07-26-25-marketing-growth-and-burnout-how-tori-levitt-helps-pet In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.

Chapters

  • (00:00:01) - What Really Happens Behind the Pet Care Industry
  • (00:00:30) - Pet Business Talk
  • (00:02:08) - 4 Tips for Marketing Your Pet Business
  • (00:07:12) - Pet Marketing: How to Build a Social Media Community
  • (00:10:40) - How to Promote Yourself
  • (00:12:38) - The Business of Pet Care
  • (00:13:42) - Pet Professionals: How to Prevent Burnout?
  • (00:18:42) - Setting Boundaries for Your Personal Life
  • (00:22:24) - How to Build a Business that Supports Your Life
  • (00:27:11) - Tori Levitt on Scaling Her Pet Care Business
  • (00:31:57) - Common SCALING Mistakes
  • (00:36:54) - What's Next for Your Pet Sitter Business?
  • (00:40:31) - The Business of Pet Care
  • (00:41:33) - Pet Care: Graceful Tips for Clients
  • (00:46:25) - Setting Boundaries for Pet Sitters
  • (00:50:45) - A Pet Pro's Guide to Working With Pets
]]> false In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.

]]> 00:51:48