Max's Kerry Podcast

How to Start a Profitable Sportsbook in 2026

Max Kerry — Tue, 23 Dec 2025 07:36:00 +0000

Launching a successful sportsbook requires thorough market research, compliance with regulatory frameworks, and strategic technology partnerships. Key considerations include obtaining proper licensing, establishing secure payment gateways, and implementing robust risk management systems. This guide outlines essential steps for navigating legal requirements, selecting reliable software providers, and creating competitive odds structures to build a sustainable betting platform in a regulated market environment.
Read more: https://licensegentlemen.com/blog/how-to-start-a-sportsbook/

Chapters

(00:00:00) - How to start your own Sportsbook
(00:01:23) - The Business Model
(00:04:55) - The 4 Step Process of Starting a Sportsbook
(00:15:33) - Two more things in sportsbook
(00:17:28) - White Label vs Turnkey
(00:21:01) - How to start your e-sportsbook

Secrets Interviewing Aggregators For Your Online Casino

Max Kerry — Fri, 19 Dec 2025 09:58:13 +0000

Selecting a game aggregator is a strategic decision impacting casino profitability and player retention.
This analysis compares integration models, technical requirements, and commercial terms across top providers. Key considerations include game portfolio diversity, API flexibility, fraud prevention tools, and jurisdiction-specific content restrictions. The guide outlines evaluation frameworks for balancing technical capabilities with commercial viability to optimize platform performance.
Read more at:https://licensegentlemen.com/blog/choose-a-game-aggregator/

Chapters

(00:00:00) - Starting a Casino in 2019
(00:00:14) - Aggregators
(00:03:55) - Choosing the right aggregator for your casino
(00:07:39) - Is an Aggregator better than a Software Provider?
(00:12:22) - Six Advantages of Software Aspirators vs. Aggreg
(00:20:53) - Choosing the right aggregator for your business
(00:24:41) - Checklists for the Future

Secret Tips to Grow an Online Casino with iGaming Affiliates.

Max Kerry — Mon, 15 Dec 2025 16:18:06 +0000

Mastering iGaming affiliate partnerships requires strategic alignment beyond commission rates. Successful operators leverage tiered performance structures, compliance-focused contracts, and advanced tracking systems to optimize ROI. Key insights include balancing affiliate autonomy with brand guidelines, preventing cookie-stuffing fraud through verification protocols, and implementing retention-focused bonus structures. The framework addresses payment timing negotiations, geo-targeting adjustments, and converting top affiliates into exclusive brand ambassadors through customized incentives.
Read more at:https://licensegentlemen.com/blog/secrets-working-with-igaming-affiliates/

Chapters

(00:00:00) - How to Work with Affiliates
(00:01:09) - How to Find Affiliates?
(00:08:08) - How to Manage Affiliate Programs?

Secrets to Making Your Online Casino Business Stand Out!

Max Kerry — Tue, 09 Dec 2025 12:03:19 +0000

Learn how to effectively promote your online casino and boost Gross Gaming Revenue (GGR) with proven strategies. Discover expert insights on marketing tactics, player engagement, and regulatory compliance to maximize your casino's success.

Read the full guide now! https://licensegentlemen.com/blog/promote-online-casino-and-increase-ggr/

Chapters

(00:00:00) - How to distinguish my Online Casino?
(00:06:17) - How to Attract & Develop Clients in Online Casinos
(00:10:14) - What is the Differentiator between PPC and Casino?
(00:16:51) - How to start a casino in 2019

The secret to promoting online casinos successfully in 2025

Max Kerry — Mon, 01 Dec 2025 08:41:50 +0000

iGaming advertising success hinges on strategic compliance and creative targeting, yet many operators overlook critical regulatory nuances. Our analysis reveals how to balance player acquisition with jurisdictional requirements across Google Ads, social platforms, and affiliate networks. Discover why 63% of iGaming campaigns fail compliance checks within 90 days, and learn framework adjustments for sustainable player conversion rates. We break down geo-targeting pitfalls, payment provider alignment strategies, and creative adaptation techniques that maintain engagement while avoiding regulatory triggers.

Chapters

(00:00:00) - New Content for you guys
(00:00:50) - How to Promote your Online Casino?
(00:05:20) - How to start a business with an international license in 2020
(00:07:36) - How to Build a Successful Business with One Market
(00:16:16) - How to Build a Paid Advertising Campaign
(00:17:56) - How to Test your Business with Affiliates?
(00:26:49) - How to Get the Online Casino License

TOP 4 Online Gambling licenses COMPARED

Max Kerry — Thu, 27 Nov 2025 09:56:37 +0000

Effective affiliate management emerges as the cornerstone of sustainable growth in iGaming operations. While upfront licensing costs and technical setup dominate initial planning, long-term success hinges on cultivating loyal partnerships through transparent communication and timely payments. Beyond acquisition, operators must master retention strategies leveraging personalized player experiences and data-driven engagement tactics. Our analysis reveals critical budget allocation patterns for sportsbook startups - from compliance infrastructure to CRM systems - while exposing common pitfalls in payment provider negotiations. For operators balancing regulatory demands with marketing ROI, these insights offer actionable frameworks to optimize both partner networks and player lifetime value.

Chapters

(00:00:00) - What is the difference between a Cayman, Maltese, and
(00:01:15) - The IT Licenses
(00:05:20) - The Maltese, Cyprus, and Vial of Men licenses

Selecting the Perfect Gambling Platform: Critical Features for Success

Max Kerry — Fri, 21 Nov 2025 06:26:00 +0000

Selecting the right online casino platform involves far more than comparing upfront costs - it's a strategic decision impacting long-term compliance, payment integrations, and player retention. While turnkey solutions promise rapid deployment, our analysis reveals critical tradeoffs in customization capabilities versus ongoing operational flexibility. Key considerations span regulatory alignment across target markets, scalability of fraud detection systems, and API compatibility with emerging payment rails. The platform's architecture directly influences your ability to implement localized bonus structures, adapt to shifting KYC requirements, and integrate cryptocurrency payment processors. Emerging trends demand modular platforms capable of supporting VR gaming environments and AI-driven personalization while maintaining ironclad compliance across multiple jurisdictions. This deep dive examines hidden costs in white-label solutions, benchmarks third-party integrations, and provides a framework for evaluating technical support responsiveness against your operational needs.

You can find more details and the full guide here: https://licensegentlemen.com/blog/choose-online-casino-platform/

Chapters

(00:00:00) - Back to Gaming
(00:00:24) - Should I choose White Label or Turnkey?
(00:06:20) - White Label vs Turnkey: Do we Lose Money?
(00:11:52) - What is a White Label Platform?
(00:12:48) - Should You Start with White Label or Turnkey?

How to successfuly start your online casino in Asia in 2025

Max Kerry — Tue, 18 Nov 2025 09:42:42 +0000

In this episode, we explore the key steps to launching a successful online casino in Asia. You’ll learn why obtaining a proper gaming license is essential, how to choose the right platform and game providers, and what core metrics like RTP, GGR, and NGR mean for your business.

We discuss the importance of focusing on one market at a time, offering local payment methods, and building a strong team with regional expertise. You’ll also hear practical advice on budgeting, marketing, mobile optimization, and creating reliable customer support from day one.

If you’re considering entering the Asian iGaming market, this episode gives you a clear roadmap to start strong and scale smart.

Chapters

(00:00:00) - Should we work anywhere? (
(00:04:10) - Should I start a casino in Asia or Europe?
(00:13:02) - How to Do Business in Asia with Software Providers
(00:14:34) - Relationships in the gambling industry
(00:16:41) - Happy Birthday Curacao!

A Proven Strategy to Work with Casino Affiliates! (myth gets exposed)

Max Kerry — Thu, 09 Oct 2025 11:44:03 +0000

In this podcast, Maxim explains how to quickly get your first 100 affiliates and what mistakes you should avoid when starting your business (e.g. not offering CPA deals).

Read more at https://licensegentlemen.com/blog/how-to-get-the-first-one-hundred-igaming-affiliates-for-your-business/

Chapters

(00:00:00) - How to find Affiliates for your Casino?
(00:05:21) - How to Find an Affiliate?
(00:08:54) - How to Attend the Biggest Events in Gaming Industry
(00:11:36) - 3 Tips for Promising CPA to Affiliate
(00:13:00) - CPA License

The Top 7 Things NOT To Do When Starting An Online Gambling Business

Max Kerry — Sun, 28 Sep 2025 20:44:41 +0000

Starting an online gambling business is challenging. You have to consider different gambling platform providers, gambling software, sportsbook software, payment system providers, online gambling licenses, and more...

In this podcast Max shares 7 things not to do when starting an online gambling business.
He reveals things everyone thinks about, but very few share.

Do you want to know how to start a successful online gambling business and avoid the costly mistakes most entrepreneurs make? (at least 80% make these mistakes)

Learn more: https://licensegentlemen.com/blog/start-online-gambling-business-donts/

Chapters

(00:00:00) - 7 Things You Should Not Do If You're Starting an Online G
(00:02:07) - How to survive a financial crisis in online gambling
(00:04:12) - The Importance of a Gaming License
(00:12:49) - Six Things Don't Start a Business With
(00:14:55) - 7 Things to Do to Launch Your Business

How do I quickly start an online gambling business? Q&A

Max Kerry — Wed, 24 Sep 2025 22:49:30 +0000

Thinking of starting your own online gambling business? In this podcast, Max answers the most common questions aspiring operators have, including:

How to launch your gambling business fast
Whether you need to block users from restricted countries
The best jurisdictions for opening your company
What Curacao’s gaming license really requires when it comes to KYC

Chapters

(00:00:00) - How do I quickly start an online gambling business?
(00:04:54) - Are online gambling businesses required to restrict users from countries that prohibit gambling
(00:07:24) - The best country to open an online gambling business

Isle of Man Online Gaming License

Max Kerry — Fri, 19 Sep 2025 08:01:48 +0000

Welcome, everyone! This new podcast is about the Isle of Man license. A great Tier 1 license if you want to play in a premier league.

Here is what I share with you in this podcast:
1. Why you need different online gambling licenses. Curacao license, Kahnawake license, Malta license, Isle of Man license. Each license has a different purpose and you may want to have three of four licenses for your online gambling business.
2. You will learn the requirements to get the Isle of Man license as soon as possible.
3. I will introduce you to all four Isle of Man license types. You will know the difference between OGRA, Sub-License, Network Service License and Token-Based Software Provider licenses.
4. You will understand what is the most important thing before you apply for the license.
5. You will learn what fees are associated with the Isle of Man license.

Read the full article here: https://licensegentlemen.com/blog/why-you-need-isle-man-license-your-business/

Chapters

(00:00:00) - Is the Maltese License better than the Isle of Man License?
(00:05:31) - Isle of Man OLGRA License
(00:12:57) - How to get the Isle of Man License

Kahnawake International Online Gaming License

Max Kerry — Thu, 18 Sep 2025 09:00:16 +0000

In this podcast, you will learn details about the Kahnawake Online Gaming License. I will share five arguments for why to choose Kahnawake and not the Curacao License.

Even though the Kahnawake License is more expensive on the front end, I consider it strategically better priced than the Curacao License.

You can find more details and the full guide here: https://licensegentlemen.com/gaming-license/kahnawake/

Chapters

(00:00:00) - Kanawaki vs Curacao: Which is better?
(00:06:22) - Kanawaki Gaming License
(00:12:00) - Kannawaki License

Your iGaming license questions and costs to open an online gaming business (Q&A)

Max Kerry — Mon, 15 Sep 2025 08:00:24 +0000

In this first Q&A session with Maxim, we’ll address some of the top questions people often ask when considering an online gaming license. You’ll discover:

The advantages of a Curaçao license over an MGA (Malta) license – including cost, accessibility, and flexibility.
Why a Curaçao license matters even if you’re targeting markets like Mexico and Brazil – as well as other countries across Latin America, Asia, the Middle East, Oceania, Canada, and parts of Europe.

By the end, you’ll have a clearer picture of why Curaçao continues to be a popular and strategic licensing option for gaming operators worldwide.

Learn more about how to get your Curaçao license ⁠https://licensegentlemen.com/blog/start-an-online-casino/⁠

Chapters

(00:00:00) - What is the Blockchain License in Curacao vs. Malta?
(00:02:21) - Do we need a license for a blockchain-based lottery?
(00:04:36) - How to start a live online casino
(00:07:39) - Q & A

How to get a Malta gambling license in 2025

Max Kerry — Wed, 10 Sep 2025 10:03:00 +0000

Uncover the secrets to getting a Malta Gaming Authority (MGA) license in 2025! In this podcast, you will learn:
1. The key differences between the different types of MGA licenses

2. The key steps and tips for a successful application

3. Common obstacles and how to overcome them with confidence

Want to learn more? Click here to find out more: https://licensegentlemen.com/gaming-license/malta-mga/

Chapters

(00:00:00) - MGA License
(00:02:29) - What is the MGA License? (MGA License)
(00:06:45) - How to get a gaming license?
(00:13:09) - Malta

How to get a Curacao Gaming License Fast in 2023

Max Kerry — Mon, 08 Sep 2025 08:44:02 +0000

Getting an online gambling license in Curaçao in 2023 usually takes anywhere from a few weeks to a couple of months — depending on which Master License Holder you choose to work with. Picking the right partner can save you not only valuable time but also significant costs on legal and administrative services. If you want to launch your project quickly, securely, and without unnecessary expenses, it’s worth trusting experienced providers. Learn more about the process and smart solutions: https://licensegentlemen.com/gaming-license/gcb-curacao/

Chapters

(00:00:00) - The Curacao License
(00:09:36) - What countries are you NOT allowed to work under the Curacao

Anjouan License Taking Over Curacao in Online Gambling Business!

Max Kerry — Wed, 03 Sep 2025 15:08:04 +0000

Find out which license now rules the world of online gambling. With the demise of the Curacao online gambling license (due to regulatory changes), startup owners need to weigh several things before making a decision.

The price. Are you willing to pay hundreds of thousands of dollars, or do you prefer a jurisdiction that isn't so money-hungry?
The time. When do you want to go to market? Many companies want to go to market within two to three months instead of waiting a year.
Compliance. Documents and conditions you need to fulfill during the application process.

Read more at: https://licensegentlemen.com/gaming-license/anjouan/

Chapters

(00:00:00) - What to Do About the Licenses?
(00:01:49) - Is the Carousel License for Newbies?
(00:04:53) - Should I choose the Anjuan or the Curacao License
(00:09:45) - How to get a QSL license in India
(00:11:11) - The Anjouan License
(00:14:47) - How long does it take to get a Payment System License?
(00:21:24) - The Angel License
(00:22:36) - NG1 Licenses

The Tobique license for online casino in 2025: Worthy or Not?

Max Kerry — Fri, 29 Aug 2025 13:32:00 +0000

Is the Tobique license the hidden gem of iGaming? While Curaçao restructures and Anjouan gains speed — over 60 operators have already chosen Tobique. But is it really worth it for your business?
Read more at https://licensegentlemen.com/gaming-license/tobique/

Chapters

(00:00:00) - Tabiq License
(00:01:08) - What is the Tabiq License?
(00:05:29) - What is the Tabiq License and Do I Need a White Label

Why not to start with a white label casino in 2025. Final Warning

Max Kerry — Tue, 19 Aug 2025 15:07:04 +0000

I break down why white label platforms aren't the money-saver they seem for online gambling startups. Key insights: you don't actually own the license, platforms control your cash flow, and you'll lose $70k per $1M GGR compared to turnkey. Plus major limitations on geography, design, and payment providers. Bottom line: if you're planning serious revenue, turnkey gives you control and better economics long-term.

https://licensegentlemen.com/blog/turnkey-vs-white-label-casino/

Chapters

(00:00:00) - Foreign Max
(00:00:24) - Should I choose White Label or Turnkey?
(00:06:20) - White Label vs Turnkey: Do we Win or Lose?
(00:11:52) - What is a White Label Platform?
(00:12:48) - Do you need White Label for your Business?

Why 80% Quit Curaçao License in 2025: Real Talk from the Frontline

Max Kerry — Thu, 14 Aug 2025 15:05:32 +0000

I expose why the legendary 25-year-old Curaçao gaming license is dead. 80% of applicants now cancel, choosing alternatives like Anjouan instead. Costs exploded 4-5x to €120-130k first year, timelines stretched to 6-9 months, and European compliance killed the offshore advantage. BC.Game and others publicly withdrew. New alternatives dominating: Anjouan (800+ licensees), Kahnawake, Tabik. Essential for casino operators.

https://licensegentlemen.com/blog/how-to-transition-from-a-curacao-gambling-license-to-an-anjouan-gaming-license-a-practical-guide/

Chapters

(00:00:00) - The GCB Curacao License
(00:00:53) - The Curacao Online Casino
(00:11:19) - CGA Curacao License
(00:20:02) - Choosing the GCB Carousel License