Transform

Chris Hollister, CEO, Pegasus Senior Living

Senior Housing News — Wed, 29 Apr 2026 15:06:17 +0000

Welcome to the latest episode of TRANSFORM from Senior Housing News!

Pegasus Senior Living continues to grow.

In 2026, the company surpassed 50 communities under management after taking on a portfolio of 10 communities in Texas. Their expansion aims to use scale as a strategic advantage, preparing for a future in which health care services are more tightly integrated with senior living, and operations center on personalized engagement and lifestyle enrichment.

Joining SHN editor Austin Montgomery to discuss the growth strategy is Pegasus CEO Chris Hollister. Tune in now!

Tod Petty, Mainstay Financial, Chief Investment Officer

Senior Housing News — Mon, 30 Mar 2026 20:53:59 +0000

Middle-market senior living rates are still achievable through disciplined, math-driven operating models to meet rising acuity and affordability needs of older adults.

That’s according to Mainstay Financial Services Chief Investment Officer Tod Petty, who rejoined the organization in June of 2025 and is now helping to expand the Lakeland, Florida-based senior living provider in the middle-market sector as demographic demand fuels senior living growth opportunities.

Mainstay’s focus on middle-market affordability and secondary and tertiary markets across the Southeast comes as the private-pay senior living industry grapples with the affordability perception of its offerings in 2026. Petty sees middle-market senior living as a structural math problem, not a branding exercise, and says success hinges on aligning cost basis, operations and capital expectations.

“For us, the middle market really isn’t a branding category. It’s a math problem, and we’ve structured the platform, the capital, the operations and our geography to solve that,” Petty said on the most recent episode of the SHN Transform podcast.

Over the next 24 months, Mainstay is targeting an acquisition pace of two to four properties per year, primarily in the Southeast. The company plans to build clusters in markets where it already operates – such as Lakeland, Florida and larger metropolitan areas like Atlanta – to share resources and operate more efficiently.

A key part of the company’s growth strategy is focused on secondary and tertiary markets to expand middle-market options with less competition than primary markets. These markets often have an “exploding” health care presence from regional hospitals, post-acute and urgent care providers that are all chasing the same demographic-driven demand.

Wayne Sanner, CEO Designate, Silverado

Senior Housing News — Tue, 24 Feb 2026 21:50:53 +0000

Welcome to the latest episode of TRANSFORM from Senior Housing News!

In 2026, Silverado is continuing to evolve its operating model with new technology as the company prepares for future growth. Silverado’s Nexus memory care program, which provides early stage dementia care, continues to grow as the company emphasizes leadership development this year.

If you ask Silverado CEO Designate Wayne Sanner, 2026 is all about being “bold” in staffing, programming and engagement to adapt memory care for the next generation of senior living residents. Sanner sat down with SHN to talk through the year ahead.

Tune in now!

Christopher Metternich, COO, and Heather Terhark, CSO, Viva Senior Living

Senior Housing News — Thu, 08 Jan 2026 17:38:35 +0000

In 2025, Viva executed on rapid, but planned growth by doubling its management portfolio and taking on communities in new states. Thanks to the company's rapid growth, Viva is scaling systems and building out operations to support its growing base of nearly 2,000 employees. The expansion centers on assisted living and memory care communities, with Viva leaders embracing and preparing for the senior living industry's acuity-driven future as clinical needs become more complex and older adults wait longer to enter communities.

In 2026, Viva will continue to integrate its latest communities into the fold and expand the company's leadership development efforts to cultivate talent from within. Senior Housing News reporter Austin Montgomery discusses these changes with Viva's Chief Operating Officer Christopher Metternich and Chief Strategy Officer Heather Terhark in the newest episode of TRANSFORM.

Tune in now!

Sean Kelly, CEO, Front Porch Communities

Senior Housing News — Mon, 01 Dec 2025 19:14:46 +0000

Front Porch has witnessed growth in recent years, moving from post-merger integration into a future of strategic growth and reinvestment. A crucial part of this came earlier this year with the acquisition of Arch Development to bring in-house development management services for the nonprofit senior living provider. Rising demand and rising acuity have led Front Porch to look internally to change operations for current residents and future customers.

Tune in now!

Adam Aisen, CEO, ECP

Senior Housing News — Tue, 28 Oct 2025 17:33:01 +0000

Joining us on today's episode of Transform from Senior Housing News is Adam Aisen, CEO of ECP, which provides a complete web-based software suite for assisted living and long-term care communities. In this interview, Adam and SHN's Jack Silverstein discuss the future of senior living capital, labor, and the impact of AI on both.

Don’t miss this exciting episode!

Erin Shvetzoff Hennessey, CEO, Health Dimensions Group

Senior Housing News — Fri, 24 Oct 2025 20:58:24 +0000

In 2025, Health Dimensions Group has reached the milestone of 50 communities and the company is now looking internally to integrate new communities into its senior living portfolio. Crucial to these transitions are three distinct operations teams tasked with onboarding new properties.

Tune in now!

Erin Shadbolt, CEO, Ascension Living

Senior Housing News — Fri, 26 Sep 2025 20:44:17 +0000

Ascension Living has undergone a strategic transformation in recent years, refining its portfolio to align more closely with its hospital system and expanding programs that support residents across the full continuum of care. The organization is investing in technology upgrades, geriatric care coordination, and staffing improvements to create a more seamless experience for residents and their families.

Lisa Hawthorne, CEO and President, Willow Valley Communities

Senior Housing News — Mon, 25 Aug 2025 18:29:36 +0000

In 2025, Willow Valley Communities tapped Hawthorne to be the company’s next top leader as the company prepares for continued growth to meet the demands of today’s senior living environment. From new development projects to focusing internally on improving staffing and operations, Willow Valley is prepared for incoming demand now and into the future.

Randy Bloom, Chief Operating Officer, Tutera Senior Living

Senior Housing News — Tue, 08 Jul 2025 18:43:56 +0000

In this episode of the Senior Housing News Transform podcast, Tutera Senior Living COO Randy Bloom outlines the strategies behind the company's recent growth, with 45 new communities since 2023. Tutera now turns its focus to bolstering corporate support, operations and frontline leaders. With plans to build out centralized systems to drive future growth, operational improvements also take center stage for Tutera in 2025. These efforts include improving dining and resident enrichment programs, and boosting retention by prioritizing onboarding and each employee's first 90 days. Tune in to learn how Tutera is growing its operating model to accommodate additional scale and more sophisticated operations.

Adam Benton, Co-Founder, Stellar Senior Living

Senior Housing News — Mon, 09 Jun 2025 15:04:46 +0000

Stellar Senior Living wants to enrich the lives of 30,000 people by 2030. To achieve this goal, the company has strategically scaled its portfolio and that growth has continued in 2025. Stellar has also forged new relationships with institutional partners this year, and launched a $25 million equity - joint venture effort in 2024 to fuel future investment and growth opportunities.

Jeff Fischer, CEO, Volante Senior Living

Senior Housing News — Wed, 21 May 2025 14:25:49 +0000

In today's episode of Transform, we sit down with Volante Senior Living CEO Jeff Fischer. Since joining Volante in July 2024, CEO Fischer and his leadership team have worked to improve staff retention, reduce turnover and improve workplace culture in an effort to solidify operations in a preamble to future growth. While the company focuses on operations internally to improve staffing along with its sales and marketing practices, Volante is also expanding with two new developments underway in Oregon. Tune in now!

Michael Emery, Curana Health, and Stephanie Boreale, Watermark Retirement Communities

Senior Housing News — Wed, 30 Apr 2025 18:31:26 +0000

As the senior living industry continues to experience rising acuity rates and greater expectations from residents and their loved ones, operators across the country are rethinking how they deliver care and turning to remote patient monitoring (RPM) as a solution. On the latest episode of Transform from Senior Housing News, Michael Emery, Executive Vice President of Strategy at Curana Health, and Stephanie Boreale, National Director of Health Strategy at Watermark Retirement Communities, share how RPM is helping improve resident health outcomes and satisfaction, reduce hospitalizations, and provide peace of mind. Don’t miss this exciting episode!

Vassar Byrd, CEO of Kendal Corporation

Senior Housing News — Mon, 21 Apr 2025 19:30:02 +0000

The Kendal Corporation envisions a future senior living landscape that moves beyond traditional continuing care retirement community models to identify new ways of serving older adults in the future, specifically aimed at affordability and intergenerational living. This comes as Kendal continues to redevelop campuses to best position communities to capture new demand while addressing extensive waitlists.

Glen Lewis, CEO, RoseVilla Senior Living

Senior Housing News — Tue, 04 Mar 2025 00:00:00 +0000

Glen Lewis, CEO, RoseVilla Senior Living by Senior Housing News

Rob Fisher, CEO, LifeLoop

Senior Housing News — Fri, 28 Feb 2025 00:00:00 +0000

Rob Fisher, CEO, LifeLoop by Senior Housing News

Prentice Lipsey, CEO, CHI Living Communities

Senior Housing News — Thu, 23 Jan 2025 00:00:00 +0000

To continue the nonprofit senior living provider's recovery, Lipsey sees potential in growing wellness services and improving care coordination through a hub and spoke model, while grappling with senior living's affordability challenges.

Jesse Marinko, CEO, Phoenix Senior Living

Senior Housing News — Tue, 17 Dec 2024 21:18:23 +0000

In 2024, Phoenix Senior Living acquired three new communities and repositioned one community as the company’s first stand-alone active adult property. The company views active adult as a way to get younger residents familiar with the Phoenix Senior Living brand. In 2025, the company will seek future organic growth through development in urban markets while also remaining open to future value-add acquisitions.

Phill Barklow, President of Experience Senior Living

Senior Housing News — Fri, 08 Nov 2024 00:00:00 +0000

Experience Senior Living is continuing to grow its senior housing development pipeline with multiple projects underway in three states. The Denver, Colorado-based senior living operator and developer is seeking growth across multiple brands and price points to attract a younger, more active resident base.

Jeff Gopen, CEO, Jewish HomeLife

Senior Housing News — Tue, 03 Sep 2024 15:45:37 +0000

Jewish HomeLife CEO Jeff Gopen sat down with Senior Housing News to discuss the company's current plans to grow and evolve, how it has served the Atlanta area for more than 70 years and what comes next in senior housing and care. Find the right service for your loved one. Learn more at: https://www.jewishhomelife.org/

Adam Kaplan, CEO of Solera Senior Living

Senior Housing News — Mon, 19 Aug 2024 16:31:27 +0000

Solera Senior Living will continue its growth trajectory through acquisitions, added management agreements and new development, while also focusing on its value-based care effort in 2024 and beyond.

Fee Stubblefield, Founder and CEO, The Springs Living

Senior Housing News — Fri, 19 Jul 2024 04:02:13 +0000

The Springs Living is in the final year of construction on a state-of-the-art community in Vancouver, Washington and more calculated growth is expected as potential acquisition and development opportunities present themselves heading into 2025. With margins improving and occupancy trending positively, the organization continues to expand operations in preparation for the next generation of senior living customers in mind.

Tom Grape, Founder and CEO, Benchmark Senior Living

Senior Housing News — Mon, 24 Jun 2024 14:03:49 +0000

With occupancy recovery at-hand, Benchmark Senior Living surpassed 90% census and is focused for the remainder of 2024 on integrating new systems that Grape called "foundational infrastructure" while stabilizing newly opened communities while reinvesting into over 30 existing locations. Also this year, the Waltham, Massachusetts-based provider will start on two additional developments.

Joe Jedlowski, CEO of Distinctive Living

Senior Housing News — Tue, 04 Jun 2024 19:54:55 +0000

Following the acquisition of Validus Senior Living in early May, Distinctive Living is continuing to grow its senior living portfolio by seeking new management agreements and capital partners. This is coupled with the company's active development pipeline, which includes new construction, renovations and additions to existing communities.

Brandon Edwards, CEO, Unlock Health

Senior Housing News — Fri, 17 May 2024 14:37:53 +0000

This episode is sponsored by Unlock Health. In the latest installment of Transform, Senior Housing News speaks with Brandon Edwards, CEO, Unlock Health, to discuss his team's response to the current marketing and growth needs in today's rapidly evolving senior living landscape. The conversation highlights Unlock Health's role as a growth platform rather than just a marketing agency, emphasizing its strategic importance in addressing challenges faced by senior living marketers today, and the need for new strategies to engage audiences effectively.

Jason Kohler, Executive Vice President, Senior Living, Beztak

Senior Housing News — Fri, 05 Apr 2024 16:01:30 +0000

In this episode of Transform, hear from senior living industry veteran Jason Kohler. As Executive Vice President, Senior Living, Kohler currently leads the senior living division for Beztak, including the firm's All Seasons brand. Learn how Beztak plans to grow its senior living platform in 2024 with scheduled renovations to multiple communities along with plans for a new build project.

Dan Williams, CEO, ONELIFE Senior Living

Senior Housing News — Fri, 29 Mar 2024 18:57:01 +0000

Denver, Colorado-based senior living operator ONELIFE Senior Living recently completed a merger bringing in Ally Senior Living to create a 19-community owner and third-party management company. In 2024, ONELIFE will continue to deepen integration between organizations, while looking outwardly for acquisition opportunities. Tune in to this episode of TRANSFORM to hear more about the plans from CEO Dan Williams.

Lasell Village President Zehra Abid-Wood

Senior Housing News — Fri, 26 Jan 2024 19:24:07 +0000

Lasell Village, located in the Boston area, continues to innovate in fostering intergenerational connections with its university-based senior living model. In this episode of the Senior Housing News TRANSFORM podcast, learn how the unique continuing care retirement community is building on its legacy as a pioneer of university partnerships with senior living, including by pursuing an ambitious renovation project while expanding programming opportunities for residents.

Bill Bunting, COO, Avendelle Assisted Living

Senior Housing News — Mon, 11 Dec 2023 16:55:26 +0000

Avendelle Assisted Living is preparing for explosive growth through its franchise model in the coming year. COO Bill Bunting says this expansion will solidify Avendelle’s footprint in South Carolina and prepare the company for growth outside the state. Learn more about the company’s growth plans and how Avendelle is leveraging the franchise model in this episode of Transform.

Rob Liebreich, President and CEO, Goodwin Living

Senior Housing News — Wed, 22 Nov 2023 20:32:50 +0000

Goodwin Living is looking to improve employee retention efforts while finding ways to grow senior living and care offerings. And to grow, CEO Rob Liebreich says Goodwin Living must return to basics on operations to improve its business model. Learn more about the organization's plans for future growth, includes expanded memory care services through its StrongerMemory program and greater home health offerings to extend the company’s reach, in this episode of Transform.

Insight Living Principal Bryan Ziebart

Senior Housing News — Wed, 15 Nov 2023 17:51:33 +0000

The Brea, California-based senior living management company operates communities across four western states, with future plans including potential new development, acquisition and joint venture growth. Insight Living continues to seek growth while aiming to transform its operating model with actionable data-driven insights. To achieve operational success, Principal Bryan Ziebart believes the company's path forward will be paved by artificial intelligence and data-intensive solutions for operations.

1031 Crowdfunding CEO Edward Fernandez

Senior Housing News — Tue, 10 Oct 2023 13:00:18 +0000

1031 Crowdfunding is in the midst of a push into senior living investment, with an overall goal to have $1 billion in assets under management in two years, and $5 billion in five years, with senior living accounting for 40% of that value. Amid a buyers’ market with cap rates attractive in assisted living and memory care, 1031 Crowdfunding is bringing a unique approach to asset management to senior living.

Arun Paul, Founder and CEO of Priya Living

Senior Housing News — Fri, 15 Sep 2023 21:03:49 +0000

Arun Paul, Founder and CEO of Priya Living by Senior Housing News

Guy Geller, President of Grace Management and COO of CPF Living

Senior Housing News — Tue, 05 Sep 2023 21:18:37 +0000

Guy Geller, President of Grace Management and COO of CPF Living by Senior Housing News

Chuck Bongiovanni, CEO, Majestic Residences

Senior Housing News — Fri, 19 May 2023 12:00:38 +0000

Chuck Bongiovanni, CEO, Majestic Residences by Senior Housing News

Jayne Sallerson, President and COO, Charter Senior Living

Senior Housing News — Fri, 14 Apr 2023 16:24:32 +0000

Jayne Sallerson, President and COO, Charter Senior Living by Senior Housing News

Scott Goldberg, President and CEO, Atlas Senior Living

Senior Housing News — Mon, 03 Apr 2023 20:47:17 +0000

Scott Goldberg, President and CEO, Atlas Senior Living by Senior Housing News

Danny Stricker, Co-Founder and President of Chapters Living

Senior Housing News — Mon, 27 Feb 2023 22:27:56 +0000

Ascension Living’s former President Danny Stricker this August announced that he had launched his own senior living operator called Chapters Living. Stricker, the co-founder and president of the St. Louis-based senior living operator backed by Green Street Real Estate Ventures, is poised to close the acquisition of a seven-community portfolio with about 500 units of assisted living and memory care in four states. In this episode of Transform, Stricker discusses: How Chapters Living views the acquisitions market in the Midwest Why he believes active adult will be a key to success What he evaluates in an acquisition

Tim Nelson, co-principal of Olympus Retirement Living

Senior Housing News — Tue, 21 Feb 2023 21:01:50 +0000

Tim Nelson, co-principal of Olympus Retirement Living by Senior Housing News

Denise Falco, Senior Vice President of Operations at Sunrise Senior Living

Senior Housing News — Fri, 03 Feb 2023 19:26:59 +0000

Denise Falco, Senior Vice President of Operations at Sunrise Senior Living by Senior Housing News

Cogir SVP Rob Leinbach and CEO Dave Eskenazy

Senior Housing News — Fri, 13 Jan 2023 16:00:53 +0000

Cogir SVP Rob Leinbach and CEO Dave Eskenazy by Senior Housing News

Marvell Adams Jr., Founder and CEO, W Lawson

Senior Housing News — Fri, 06 Jan 2023 18:20:11 +0000

Marvell Adams Jr., Founder and CEO, W Lawson by Senior Housing News

Dan Davis, President and CEO, Presbyterian Senior Living

Senior Housing News — Mon, 21 Nov 2022 16:21:57 +0000

Dan Davis, President and CEO, Presbyterian Senior Living by Senior Housing News

Joe Jedlowski, CEO, Distinctive Living

Senior Housing News — Mon, 14 Nov 2022 20:24:23 +0000

Joe Jedlowski, CEO, Distinctive Living by Senior Housing News

John Atkinson, Chairman, Marsh Chicago

Senior Housing News — Mon, 31 Oct 2022 12:00:15 +0000

The next episode of Transform is now available, brought to you by Marsh John Atkinson is a senior living veteran and industry leader serving on the board of Argentum and the Advisory Committee of the American Seniors Housing Association. John is responsible for co-leading Marsh’s senior living and LTC industry practice for the United States and Canada and Also serves as Chairman of Marsh’s Chicago office. Marsh is the world’s leading insurance broker and risk advisor. With around 40,000 colleagues operating in more than 130 countries, Marsh serves commercial and individual clients with data-driven risk solutions and advisory services. In this episode, John discusses emerging risks for senior living providers, insurance cost trends, the litigation environment, and more.

CEO Jimm Biggs and COO Josh Johnson, West Bay Senior Living

Senior Housing News — Tue, 25 Oct 2022 12:00:17 +0000

CEO Jimm Biggs and COO Josh Johnson, West Bay Senior Living by Senior Housing News

Julie Ferguson, EVP of Senior Living at Ryan Companies

Senior Housing News — Tue, 04 Oct 2022 14:37:57 +0000

Julie Ferguson, EVP of Senior Living at Ryan Companies by Senior Housing News

Doris-Ellie Sullivan, President & CEO, Retirement Unlimited

Senior Housing News — Thu, 22 Sep 2022 18:13:12 +0000

Doris-Ellie Sullivan, President & CEO, Retirement Unlimited by Senior Housing News

Andrew Moret, Vice President of Culinary Services, Oakmont Management Group

Senior Housing News — Thu, 01 Sep 2022 14:44:42 +0000

Andrew Moret, Vice President of Culinary Services, Oakmont Management Group by Senior Housing News

Jan Hamilton-Crawford, President and CEO, Trinity Health

Senior Housing News — Thu, 11 Aug 2022 06:00:16 +0000

When Jan Hamilton-Crawford took the reins as CEO of Trinity Health Senior Communities earlier this year, she vowed to implement some “bold changes.” For the Livonia, Michigan-based senior living organization, those changes will likely include much closer alignment with its parent organization, Trinity Health. As she surveys the senior living industry, Hamilton-Crawford sees a big opportunity for operators to coordinate and arrange more care in residents’ homes, no matter the care setting. And in the future, she sees senior living communities serving a dual role as a hub for both hospitality and health care. Subscribe to Transform to be notified when new episodes are released.

Vassar Byrd, CEO, Rose Villa Senior Living Community

Senior Housing News — Fri, 29 Jul 2022 19:42:31 +0000

Vassar Byrd, CEO, Rose Villa Senior Living Community by Senior Housing News

Milo Pinkerton, President, MSP Real Estate Inc.

Senior Housing News — Thu, 14 Jul 2022 06:00:18 +0000

Milo Pinkerton, President, MSP Real Estate Inc. by Senior Housing News

Larry Rouvelas, CEO, Integracare

Senior Housing News — Mon, 13 Jun 2022 20:06:46 +0000

Last month, U.S. News & World Report published its first-ever 2022-23 “Best Senior Living,” list. Among the operators included was Wexford, Pennsylvania-based Integracare. CEO Larry Rouvelas was heartened to see the company's hard work recognized, and he believes accolades like this are important differentiators with prospective residents and their families. In this episode of Transform, learn: - How Integracare communities landed a spot on the "Best Senior Living" list - Why the company is undertaking a hotel conversion project in Maryland - What challenges and opportunities Rouvelas sees ahead in 2022

Pilar Carvajal, Founder and CEO, Innovation Senior Living

Senior Housing News — Mon, 23 May 2022 21:00:09 +0000

Many senior living operators want to reach the middle-market — but doing so will require them to at least familiarize themselves with adult daycare services, according to Innovation Senior Living CEO and Founder Pilar Carvajal. The company has five communities open and two more on the way, and Carvajal said adult daycare services will play a role in all of them going forward. In this episode of Transform, learn: - Why Carvajal sees adult daycare as an important tool to reach the middle market - More about the company's growing "The Club at" brand. - Why Carvajal believes the industry is going to be "crushed" by middle-market demand ahead - How the company is growing by adding more independent living to its portfolio

Alan Fairbanks, EVP, Bickford Senior Living

Senior Housing News — Mon, 25 Apr 2022 18:57:05 +0000

Bickford Senior Living Executive Vice President Alan Fairbanks believes the writing is on the wall for private-pay assisted living. By that, he means he can see a day in the not-too-distant future when care coordination and value-based care upend normal business for many senior living operators. Learn more in this episode of Transform.

Larry Kutscher, CEO, A Place for Mom

Senior Housing News — Mon, 11 Apr 2022 21:18:19 +0000

After taking the reins in 2019, A Place for Mom CEO Larry Kutscher laid out a plan to completely reinvent the company — and its relationship with senior living providers. Three years later, the company is about halfway through that transformation. A recent infusion of $175 million in growth equity is helping the national referral partner propel those efforts this year and beyond. In this episode of Transform, learn: - How Kutscher has worked to improve the company's relationship with senior living operators - Why APFM is spending $100 million on marketing in 2022 - What Kutscher believes is the industry's "biggest weakness"

Tim Mallad, CEO, Forefront Living

Senior Housing News — Thu, 17 Mar 2022 21:57:10 +0000

In January, Forefront Living announced plans to open a tuition-free Bezos Academy on the campus of its Presbyterian Village North community in Dallas, making it the first senior living community in Texas and the second in the U.S. to do so. The move also deepens Forefront Living's commitment to intergenerational programming, according to CEO Tim Mallad. In this episode of Transform, learn: -- Why Forefront Living decided to collaborate with Bezos Academy -- How Mallad sees the future of intergenerational programming in senior living -- What new service lines the organization is exploring launching

Jeff Fischer, President, MBK Senior Living

Senior Housing News — Thu, 10 Mar 2022 21:16:01 +0000

MBK Senior Living’s growth has historically been through acquisitions — and that is still the company’s modus operandi in its upcoming fiscal year. But growing through acquisitions has become tougher in 2022 amid frothy pricing and plenty of competition for senior living properties. Even so, MBK President Jeff Fischer believes the company can acquire four to six new communities this year, adding to the 35 currently in its portfolio. In this episode of Transform, learn: - How MBK onboards new communities after they are acquired - What Fischer looks for in new technology and how the company pilots it - Why MBK follows a culture rooted in the Japanese concept of yoi shigoto

Jill Vitale-Aussem, President and CEO of Christian Living Communities

Senior Housing News — Fri, 25 Feb 2022 23:15:06 +0000

Christian Living Communities is recommitting to its nonprofit roots. Although the Colorado-based organization still manages some communities through its for-profit management arm, Cappella Living Solutions, President and CEO Jill Vitale-Aussem says its future growth lies in affiliations and potentially third-party management agreements with other nonprofits. In this episode of Transform, learn: - Why Christian Living Communities sees more opportunities in the nonprofit senior living sector - What Aussem learned during her short stint as President and CEO of the Eden Alternative - Why Aussem is cautiously optimistic about staffing in 2022

Terri Cunliffe, President and CEO, Covenant Living Communities & Services

Senior Housing News — Tue, 22 Feb 2022 17:50:41 +0000

The senior living industry is grappling with a period of staffing challenges known as the "great resignation" -- but Covenant Living Communities & Services President and CEO Terri Cunliffe hopes it ends up more like a "great sabbatical." And she said she sees signs this is happening. For instance, the Skokie, Illinois-based senior living nonprofit recently held a day of hiring across the country and filled every single CNA position open in the company. In this episode of Transform, learn: - Why Cunliffe thinks there might be a "great sabbatical" underway in senior living - How Covenant Living is piloting robots in its dining operations - What Cunliffe sees ahead for the industry's labor challenges in 2022 - How the senior living nonprofit handles rate growth amid rising expenses

Greg Puklicz, President of 12 Oaks

Senior Housing News — Mon, 31 Jan 2022 23:25:37 +0000

Owners and investors looking to execute on their strategies in 2022 would be wise to examine every facet of their operations to help drive net operating income (NOI) sooner rather than later -- and that all starts with the operator overseeing a community. That's according to Greg Puklicz, who ascended to the president role at 12 Oaks Senior Living this year. As president, Puklicz is leading operations during an important time for the company and for the industry. In this episode of Transform, learn: - What Puklicz believes investors and owners are looking for in senior living operators - How being turnaround experts has paid off for 12 Oaks during the pandemic - What happened when 12 Oaks executed a "marketing sprint" at its communities last fall - Why Puklicz thinks 2023 will be an even bigger year for rate increases than 2022

Sevy Petras, CEO of Priority Life Care

Senior Housing News — Mon, 24 Jan 2022 21:52:00 +0000

Senior living operators have forged different models for middle-market communities in recent years -- but Priority Life Care CEO Sevy Petras believes the industry has only scratched the surface of what it needs to do to meet the massive demand from middle-income residents. To Petras, the challenge is offering boomers a product they will both want to live in and afford. Priority Life Care is trying to meet market demand through communities such as Celebration Villa, a brand created when the operator took on 17 communities formerly operated by Eclipse Senior Living for Ventas (NYSE: VTR). In this episode of Transform, learn: -- What Priority Life Care is planning for its Celebration Villa portfolio with Ventas -- How the operator is focused on making employees' lives easier amid a historic staffing challenge -- Why Petras believes 2023 will be another big year of rate growth for the senior living industry

Andy Plant, President of Westmont Living

Senior Housing News — Mon, 20 Dec 2021 20:14:29 +0000

The high price of new construction drove many senior living companies to shift their growth strategies in favor of acquisitions in 2021. But Westmont Living has the flexibility and expertise to build, and the company has several new projects underway, according to President Andy Plant. With a new year on the horizon, Westmont Living is looking ahead to further growth. And to that end, the company is broadening its services by bringing primary care and other capabilities into its communities. In this episode of Transform, learn: -- How Westmont grew occupancy at a rate of about 1% per month in 2021 -- How digital marketing is playing a growing role in the company's sales efforts -- Why Westmont is adding primary care offices to its communities

Stephanie Harris, CEO of Arrow Senior Living

Senior Housing News — Tue, 14 Dec 2021 15:46:28 +0000

Stephanie Harris thought she would end up working in politics and eventually running for office. But then she got a job working for a senior living turnaround business and realized the industry was her calling. Now, Harris is CEO of Arrow Senior Living, and she is putting her deep background in senior living turnarounds to work while leading the St. Louis-based operator through the Covid-19 pandemic and into the uncertain future. In this episode of Transform, learn: -- How Arrow Senior Living achieves middle-market margins in excess of 30% to 40% -- What Harris believes is the right unit mix for a middle-market senior living community -- How slow-moving "green banana" leads have been key to Arrow's occupancy recovery

Jay Woolford, SVP of Development, Transforming Age

Senior Housing News — Mon, 29 Nov 2021 16:52:26 +0000

Nine months ago, Transforming Age and Sustainable Housing for Ageless Generations (SHAG) announced plans to affiliate. Now with 39 communities, the nonprofit is on the cusp of some big changes. Helping to lead that charge is Senior Vice President of Development Jay Woolford. Looking ahead, he sees the national senior housing nonprofit putting an even greater emphasis on serving older adults in intergenerational communities suitable for low- and moderate-income residents. The nonprofit is also due to announce the formation of a new property management company. In this episode of Transform, learn: -- How Transforming Age plans to serve more moderate-income older adults -- Why the nonprofit is focusing on co-locating senior housing with other organizations and uses -- How the newly combined is growing in 2022

Chris Belford, CEO, Sinceri Senior Living

Senior Housing News — Tue, 09 Nov 2021 18:10:48 +0000

Chris Belford, CEO, Sinceri Senior Living by Senior Housing News

Tod Petty, COO / Executive Vice President Senior Housing, Lloyd Jones

Senior Housing News — Wed, 27 Oct 2021 20:04:08 +0000

Tod Petty, COO / Executive Vice President Senior Housing, Lloyd Jones by Senior Housing News

Frank Vedder, SVP/CIO, LCS

Senior Housing News — Fri, 15 Oct 2021 14:52:49 +0000

This episode of Transform is sponsored by CDW Healthcare. The Covid-19 pandemic has led to a wider adoption of technology in the senior living industry. While that could lead to new disruption from tech giants like Google or Amazon, LCS Senior Vice President and Chief Information Officer Frank Vedder believes it could bring new opportunities to the industry, too. In this episode of Transform, learn: - What LCS did during the pandemic to keep residents and families connected and engaged - How technology can help address ongoing staffing challenges - The state of senior living cybersecurity - Why Vedder sees data analytics as crucial to the future of senior living operations

Glenn Barclay, Principal, QSL/CEO, QSL Management

Senior Housing News — Thu, 30 Sep 2021 14:52:46 +0000

Staffing is currently among the senior living industry's biggest challenges -- but Glenn Barclay, CEO of QSL Management and principal of its parent company, QSL, has a plan. Barclay and his team are rolling out a new position called “retention specialist” aimed at keeping more workers past the 90-day mark. The position significantly reduced turnover in the community where it was piloted, and QSL is in the midst of rolling it out to all of the company’s 10 communities. In this episode of Transform, learn: - How QSL is confronting the senior living staffing crisis - What QSL did to keep residents safe at a community in Louisiana during Hurricane Ida - Why QSL is one of two senior living companies with communities carrying The Blake brand - Where Barclay sees the biggest opportunities for growth outside of primary markets

Amy Schectman, President and CEO, 2Life Communities

Senior Housing News — Tue, 21 Sep 2021 19:55:49 +0000

2Life Communities President and CEO Amy Schectman knows too well how easy it is for middle-income older adults to fall between the cracks. That's why she and 2Life have come up with a new senior housing concept aimed at filling the middle-market "abyss." The concept, called Opus, is meant to reduce senior housing rates for older adults through a mix of volunteerism, centralized locations and partnerships with other health and senior care providers. In this episode of Transform, learn: - Why 2Life is branching out beyond affordable senior housing to serve the middle market - What Schectman believes it will take to significantly lower senior housing rent below market rates and how Opus will work - Why partnerships may be the key to keeping middle-market care costs low - How 2Life balances mission and margin in the age of Covid-19

Andrew Carle, Adjunct Lecturer, Georgetown University and Executive Director of The Virginian

Senior Housing News — Thu, 26 Aug 2021 15:39:18 +0000

Andrew Carle, Adjunct Lecturer, Georgetown University and Executive Director of The Virginian by Senior Housing News

Terry Rogers, CEO, Westminster Communities of Florida

Senior Housing News — Mon, 16 Aug 2021 17:19:58 +0000

Florida is the current epicenter of the coronavirus pandemic in the U.S., but that has not translated into a lingering occupancy loss for Westminster Communities of Florida. In fact, the organization is maintaining an occupancy rate at around 91% amid those challenges. CEO Terry Rogers says the key to the organization's ability to maintain stable occupancy is the fact that, in many residents' eyes, the provider's communities are safer than the places where they live. And while the spread of the delta variant does concern Rogers, he also sees other tailwinds that could counteract its challenges. In this episode of Transform, learn: - How Westminster Communities of Florida is working to keep residents safe as the delta variant spreads throughout the state - Why Rogers is exploring branching out into Minka homes or active adult communities - What Rogers thinks is the next chapter in the senior living industry's ongoing recovery

Steve Lindsey, CEO, Garden Spot Communities

Senior Housing News — Tue, 27 Jul 2021 21:29:27 +0000

Steve Lindsey, CEO, Garden Spot Communities by Senior Housing News

Jerry Finis, Pathway to Living CEO

Senior Housing News — Thu, 08 Jul 2021 17:05:43 +0000

Jerry Finis, Pathway to Living CEO by Senior Housing News

David Barnes, President, Watermark Retirement Communities

Senior Housing News — Wed, 23 Jun 2021 16:15:57 +0000

To reach the baby boomers, senior living operators are going to have to offer them something more than engagement. Instead, the baby boomers will want the flexibility to make their own choices about how they live their lives. That's the belief of Watermark Retirement Communities President David Barnes, and the thesis behind the company's Elan and Elite collections of luxury senior living communities. In this episode of Transform, learn: -- How Watermark is preparing to meet the demands of the boomer generation -- Why Barnes sees Watermark as an "associate-centered" company -- What the provider is seeing in terms of recovery in its markets and how long that might last

John Reinsma, Managing Director, Confluent Senior Living

Senior Housing News — Fri, 11 Jun 2021 14:21:22 +0000

The sky-high cost of building materials is making life hard for senior living developers in 2021. Confluent Senior Living is no exception. The developer has even resorted to stockpiling lumber to save money, a risk that Confluent Managing Partner John Reinsma says the company wouldn't normally take. But there is a silver lining in the fact these challenges have forced Confluent to slow down and rethink how senior living communities are developed and designed. In this episode of Transform, learn: - What challenges Reinsma sees ahead in senior living development - The origin of Confluent's new "Whole Health Standard" design concept - When elevated building material costs might come down - How Confluent is growing in 2021 and beyond

Amy Birkel, Chief Operating Officer, Heritage Communities

Senior Housing News — Tue, 01 Jun 2021 16:27:17 +0000

It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up --- Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy to the point that Birkel says it's like managing a portfolio of new buildings. But she also believes that the pandemic's challenges have led to new practices that will help serve the company during its recovery. In this episode of Transform, learn: -- What Birkel learned after running a Covid-19 "war room" in the early days of the pandemic -- How Heritage plans to attract and retain workers in 2021 amid growing staffing headwinds -- Why Heritage made wellness a bigger part of its operations during the pandemic -- How and where Heritage is expanding in the months ahead

Larry Cohen, CEO, Trustwell Living

Senior Housing News — Thu, 13 May 2021 16:34:29 +0000

Larry Cohen, CEO, Trustwell Living by Senior Housing News

Phil Fogg Jr., CEO of Marquis Companies

Senior Housing News — Tue, 13 Apr 2021 18:17:45 +0000

Marquis Companies CEO Phil Fogg, Jr. has a philosophy: anything that improves outcomes for long-term care residents is worth owning and doing. That helps explain why Marquis has its hand in so many service lines, from senior living and long-term care to rehab and an in-house pharmacy. Being a population health company has benefitted Marquis, and the organization is still expanding its capabilities to improve efficiency and quality of care. In this episode of Transform, learn: - Why Marquis became the diversified long-term care company it is today - How Fogg sees the timing of pent-up demand for assisted living - Marquis' growth plans in the senior housing space - What managed care really means, and how Marquis is approaching it

Danette Opaczewski, COO, Revel Communities

Senior Housing News — Fri, 02 Apr 2021 15:30:07 +0000

Senior living providers will need to come up with a new playbook to attract the baby boomers in the post-pandemic world — and boutique hotels could provide a roadmap for that reinvention. Danette Opaczewski, executive vice president of resident experience and COO at Revel Communities -- the senior living brand of The Wolff Company -- knows this better than most. She joined Revel in January 2020 after a long career in the hospitality industry, and believes the industry can learn from the boutique hotel sector. In this episode of Transform, learn: - What Revel is doing to attract the baby boomers - Why Opaczewski believes there are some senior housing rules worth breaking - How Revel is trying to break the senior housing mold with tech-forward operations, “staycation suites,” and a seasonal rental program.

Patrice Johnson, Director of Partner Success, Medication Management Partners

Senior Housing News — Wed, 31 Mar 2021 17:54:22 +0000

This episode of Transform is sponsored by Medication Management Partners. The Crestwood, Illinois-based company provides medication management and is a dedicated pharmacy partner for assisted living, memory care, and behavioral health communities across the country. Over the past few months, MMP has helped its senior living partners hold vaccination clinics --- and Director of Partner Success Patrice Johnson was a lynchpin in that effort. Listen to this episode of Transform to learn: * Johnson's advice for holding a successful senior living vaccination clinic * What comes next in the senior living vaccination efforts * How MMP plans to handle vaccinations after the Pharmacy Partnership for Long-Term Care Program ends

Eric Sholty, President and CEO of Pacific Retirement Services

Senior Housing News — Thu, 04 Mar 2021 15:40:22 +0000

Pacific Retirement Services (PRS) was in talks with eight different universities last year when the pandemic hit, putting forward progress on ice. But the Medford, Oregon-based organization's new CEO, Eric Sholty, believes demand for these types of projects will come back when conditions in the senior living industry return to normal. In addition to its portfolio of 12 CCRCs, PRS is looking for smaller, single-site providers seeking to affiliate as a result of the pandemic’s pressures. And the organization also plans to grow its portfolio of 25 community housing properties that serve low-income adults. In this episode of Transform, learn: - How PRS is building census at its new Mirabella at ASU community on the campus of Arizona State University in Tempe - Why university-backed senior living projects could make a comeback after the pandemic - When Sholty believes a wider senior housing recovery will take hold - What the organization is focused on in terms of growth in 2021

Paul Griffin III, Founder, CEO, and President of Griffin Living

Senior Housing News — Wed, 10 Feb 2021 20:10:57 +0000

Paul Griffin III, Founder, CEO, and President of Griffin Living by Senior Housing News

Revera CEO Tom Wellner

Senior Housing News — Tue, 02 Feb 2021 18:39:23 +0000

Revera is one of the biggest names in North American senior housing, serving 20,000 older adults in long term care homes and retirement residences in Canada, and as the majority shareholder in Sunrise Senior Living. Like senior living providers of all sizes, Revera was affected by the Covid-19 in myriad ways. In an effort to understand what happened in the pandemic’s first months, and to be better prepared for what is in store during the rest of this crisis, the company worked with a panel of medical experts to create a 90-page report. In this episode of Transform, hear from Revera CEO Tom Wellner about: — Key takeaways from Revera’s pandemic report — His take on the multi-brand strategy in senior living — An update on the search for a new Sunrise CEO

John Atkinson, Executive Vice President and Managing Director for Willis Towers Watson

Senior Housing News — Thu, 28 Jan 2021 22:14:53 +0000

John Atkinson, Executive Vice President and Managing Director for Willis Towers Watson by Senior Housing News

Rob Leinbach, Principal at Cadence Living

Senior Housing News — Mon, 25 Jan 2021 16:57:44 +0000

Cadence Living entered 2020 thinking it would pursue some interesting acquisition opportunities. That was before the pandemic. But Cadence managed to grow last year in other ways, such as by inking new third-party management agreements, according to Principal Rob Leinbach. Today, the Scottsdale, Arizona-based company has 26 communities in its portfolio and six more coming down the pike. Cadence is also piloting an innovative infection control technology that could act as an alarm system for Covid-19 outbreaks or other diseases. In this episode of Transform, learn: - What Cadence Living is preparing for in 2021 and beyond - Whether the pandemic will make offering wellness harder in the future - How Cadence Living plans to use its new outflow testing technology to detect Covid-19

Chris Guay, Founder of Vitality Living

Senior Housing News — Thu, 17 Dec 2020 21:13:21 +0000

When Chris Guay founded Vitality Living, he was frustrated at the industry’s slowness to innovate. Now, he believes that more operators have started “think differently” — and he anticipates that the next 10 years will bring significant, positive change. Vitality itself is changing, by opening its first active adult project. The company is also taking stock of lessons learned during the pandemic to refine its operating model. Listen to this episode of Transform to learn: — Why Vitality is bullish on active adult and its plans in the space — How the company leverages digital communication platforms — Why smaller markets are appealing for new development

Chip Gabriel, Executive Chairman of Generations LLC

Senior Housing News — Fri, 11 Dec 2020 15:28:32 +0000

Like other senior living providers, Generations LLC has faced lower occupancy rates and higher expenses due to Covid-19. But Executive Chairman Chip Gabriel is optimistic about what is in store for the Clackamas, Oregon-based provider. In particular, he is bullish on its slate of intergenerational and middle-market projects. And he believes that future operating models shouldn't focus solely on Covid-19, but instead address the unique needs and desires of the incoming baby boomer generation. In this episode of Transform, learn about: - Why Generations is bullish on intergenerational and middle-market senior living - How the company is preparing for a return to growth, and when that might occur - The mental fatigue of Covid-19, and how Generations is combating it

Randy Bury, President and CEO of the Evangelical Lutheran Good Samaritan Society

Senior Housing News — Tue, 08 Dec 2020 20:39:19 +0000

Randy Bury, president and CEO of the Evangelical Lutheran Good Samaritan Society, is looking forward to 2021 for one simple reason: It has to be better than 2020. More specifically, Bury is optimistic about the prospects for a Covid-19 vaccine, and is focused on restoring consumer trust and confidence. But in this episode of Transform, Bury is also frank about the challenges facing Good Sam and the industry as a whole. Listen to learn: -- Why occupancy might recover more slowly than some people think and hope -- How Good Sam went from a "double-A baseball club" to the "major leagues" through its affiliation with Sanford Health -- How the nonprofit is planning for the Covid-19 vaccine

Marvell Adams Jr., COO of The Kendal Corporation

Senior Housing News — Mon, 16 Nov 2020 16:21:17 +0000

In the post-pandemic age, prospective residents and their families will crave more information than perhaps ever before. In turn, providers should prepare to be more transparent about infection rates, safety protocols, vaccination rates, and other quality indicators, according to Marvell Adams Jr., COO of Kennett Square, Pennsylvania-based The Kendal Corporation. Adams has been working to safeguard residents and associates, while also striving to build a more transparent and more diverse organization. In this episode of Transform, learn about: - What increased transparency for the senior living industry might look like - Kendal's plans to build a more diverse management team - How Kendal is preparing for the one-two punch of flu season and a spike in Covid-19 infections

Tara Clayton, Senior Claim Consultant at Willis Towers Watson

Senior Housing News — Mon, 02 Nov 2020 17:02:20 +0000

Covid-19 has made risk management more critical for senior living operators — but, challenges that existed prior to the pandemic have not gone away. Arbitration agreements, fall reduction and response, communication and documentation practices, and early claim resolution are among the “Risk Management 101” topics that Tara Clayton, senior claim consultant at Willis Towers Watson, addresses in this episode of Transform. In this episode, learn about: — Tips for utilizing arbitration agreements — Best communication practices and how providers slip up — Covid-19 risks and efforts to shield providers

Danny Stricker, President of Ascension Living

Senior Housing News — Mon, 19 Oct 2020 15:15:36 +0000

Ascension Living knows the value of health care services in senior living. The organization, the senior care subsidiary of St. Louis-based health system Ascension, has leaned on its parent organization for help sourcing crucial resources and broadening telehealth access for its residents during the Covid-19 pandemic. Ascension Living is also evaluating its communities for new opportunities to best serve older adults in the pandemic age, and looking to innovate with new care models, according to Ascension Living President Danny Stricker. In this episode of Transform, learn about: - How health system integration helps mitigate the pandemic's challenges - Why telehealth will play a larger role in senior living in the future - Stricker's thinking on middle-market and rehab-to-home models

Jayne Sallerson, COO, Partner at Charter Senior Living

Senior Housing News — Tue, 29 Sep 2020 17:06:13 +0000

Jayne Sallerson, COO, Partner at Charter Senior Living by Senior Housing News

Chris Hollister, Co-Founder & Vice-Chairman, Pegasus Senior Living

Senior Housing News — Fri, 11 Sep 2020 14:15:18 +0000

Mitigating the impact of Covid-19 is no easy feat, and the senior living industry has been forced to adjust and innovate a rapid pace in 2020. But for Pegasus Senior Living co-founder Chris Hollister, there’s no substitute for executing on the basics. Hollister believes that common sense and consistency can go a long way in keeping residents healthy and safe amid the pandemic. And, it helps to maintain the crucial flow of move-ins. He also is drawing from his own family's experience to think about the value proposition that senior living holds for consumers, and the best ways to reach and serve future residents. In this episode of Transform, learn about: - How having an experienced clinical head helped Pegasus navigate through the early days of the pandemic - Covid-19's effect on senior living turnarounds, and what Pegasus sees ahead - How the pandemic is changing consumer preferences, and the promise of new housing and care models

Lynne Katzmann, Founder and CEO of Juniper Communities

Senior Housing News — Thu, 06 Aug 2020 17:59:07 +0000

Regularly testing senior living residents and staff for Covid-19 is not cheap. And yet, it is among the industry's best tools for limiting the disease's spread. Just ask Lynne Katzmann, Founder and CEO of Bloomfield, New Jersey-based Juniper Communities. She believes that senior living providers must test their residents and associates early and often in order to develop an effective battle plan --- and doing so has been a key component to Juniper's successful infection prevention and control strategy. In this episode of Transform, learn about: - Juniper's $100,000 per week strategy to test its residents and staff - How Juniper "bubbled up" its communities and what it learned doing so - Why more financial support is needed for private-pay senior living providers

Randy Richardson, President of Vi

Senior Housing News — Thu, 30 Jul 2020 21:26:08 +0000

Vi President Randy Richardson is an optimist, but he finds it hard to maintain a bright outlook in the midst of Covid-19 -- in fact, he fears that the worst is yet to come for senior living. But Richardson is still bullish on the industry's long-term prospects. Vi was able to adapt its operations, sales and marketing in order to mitigate the impact of Covid-19 to its 10 high-end CCRCs. All told, the company's occupancy has only dropped about 1%. In this episode of Transform, learn about: - Why Richardson thinks worse days may come in the Covid-19 fight - How the pandemic has impacted Vi's bottom line - If Vi still plans to return to rental senior living - Why Richardson is still bullish about Vi and the industry

Lynn O'Connor of Ingleside

Senior Housing News — Thu, 09 Jul 2020 21:39:20 +0000

Covid-19 could act as an accelerant for senior living trends that were already underway. For example, these challenging times could prompt more non-profit providers to find new and creative ways to affiliate or partner, or to increase annual technology budgets. Ingleside, a Rockville, Maryland-based senior living nonprofit, is currently exploring ways to do both. The organization invests 3% of its annual budget on technology, but has made it a goal to increase that investment to as much as 10%, according to President and CEO Lynn O'Connor. And, it's working with several other innovative nonprofits on new ways to collaborate. In this episode of Transform, learn about: -- How Covid-19 could drive consolidation among nonprofit providers -- Ingleside's vision for technology investment -- How the pandemic has affected the nonprofit's thinking about the care continuum

Scott Stewart, Founder and Managing Partner of Capitol Seniors Housing

Senior Housing News — Fri, 19 Jun 2020 14:21:21 +0000

Scott Stewart, Founder and Managing Partner of Capitol Seniors Housing by Senior Housing News

Lori Alford, COO of Avanti Senior Living

Senior Housing News — Mon, 08 Jun 2020 16:19:43 +0000

Avanti COO Lori Alford strove to be an unflappable leader when Covid-19 first struck. But her approach changed as the pandemic taught her valuable leadership lessons. By embracing transparency and authenticity Alford was able to bolster the culture during a tough time for the provider, based in The Woodlands, Texas. Avanti is now seeing its lowest levels of overtime and call-offs in the company's history. In this episode of Transform, learn about: - How Covid-19 tested Avanti's operational model and culture - Alford's efforts to keep morale high during the Covid-19 pandemic with authenticity and transparency - Why Alford believes the senior living industry must use its collective voice to receive more recognition - Avanti's efforts to keep Covid-19 out of its communities, and why that can be a frustrating effort at times

Luis Serrano, President & CEO of Sunshine Retirement Living

Senior Housing News — Wed, 27 May 2020 15:45:29 +0000

Senior living providers across the country have seen their expenses rise and their occupancy rates drop as the Covid-19 pandemic drags on. Sunshine Retirement Living, a Bend, Oregon-based provider with 32 communities spread throughout 16 states, is no exception. Though Sunshine has taken a hit to its bottom line amid the pandemic, it has not experienced a major outbreak in its communities. Still, the lockdown is not sustainable in the long-term, and the industry must find a way to return to some semblance of normalcy, according to Sunshine Retirement Living's president and CEO, Luis Serrano. In this episode of Transform, learn about: - Sunshine Retirement Living's origins in working with Holiday Retirement - Why Sunshine focuses on the middle-market, and how Serrano thinks the pandemic could affect demand for that sector - Sunshine's approach to testing residents and staff for Covid-19 - Why countries like South Korea and Sweden might offer a blueprint for reopening the industry