The HR Marketing Guy's Podcast

Episode 39: How to create more recurring revenue

James Lyon — Tue, 01 Jul 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

Lots of consultants I know need more recurring revenue.

And in this week's main event, I'm going to give you a 3 step action plan you should follow.

And in today's thought of the week, I'm going to give you a loving nudge to do that thing you've been wanting to do for ages.

So let's jump straight in.

Episode 38: The proactive growth system for HR consultants

James Lyon — Tue, 24 Jun 2025 05:30:00 +0000

Hey! James here. Welcome to this week’s podcast episode.

In this week's main event, I'm going to talk you through the proactive growth system for HR consultants.

This system is the journey you need to take to stop relying on referrals, take back control and start proactively growing your consultancy with intent.

And in this today's thought of the week, I'm going to ask if you're holding yourself back in anyway.

So let's jump straight in

Episode 37: LinkedIn likes won't get you new clients

James Lyon — Tue, 17 Jun 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

Likes on LinkedIn won't get you new clients, so please stop chasing LinkedIn algorithm.

In this week's Main Event, I'm going to explain what you should be doing instead to turn your LinkedIn into an appointment setting machine.

And in today's thought of the week, I've got a little personal update from me and why I'm LOVING delivering the prepare to grow mastermind.

So let's jump straight in.

Episode 36: How 'legit' do you look?

James Lyon — Tue, 29 Apr 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

"Checking out to see how legit your consultancy looks" is a process that most buyers are going to go through.

And that's why in this week's main event, we're going to talk about what business owners are looking for and how you can make your consultancy look more legit.

And in my thought of the week, I'm going to share a beautiful analogy for life and for business that I've heard recently that will melt your troubles away.

So let's jump straight in.

Episode 35: How competition can help you to create an unbeatable USP

James Lyon — Tue, 15 Apr 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

In this week's Main Event, we're going to be talking about competition and how you can use your competitors to create a stand out brand and an unbeatable USP.

And in today's thought of the week, I have two bits of advice for you if you wish more business owners knew what an awesome HR consultant you are.

So let's jump straight in.

Episode 34: What LinkedIn account do you need to grow your HR consultancy?

James Lyon — Tue, 08 Apr 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

In this week's Main Event, I'm going to talk you through the different LinkedIn accounts, what features you need and what account is best to help you grow your consultancy.

And in today's thought of the week, I've got a lovely story about a rubber duck I want to tell you about and why it's a timely reminder to give yourself a break.

So let's jump straight in.

Episode 33: How to create your email marketing list

James Lyon — Tue, 01 Apr 2025 05:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

Your email list of 'opted in' contacts is the most valuable marketing asset that you can build for yourself.

So in this week's main event I'm going explain how you can create your email marketing list and the best way to keep in touch with your lovely contacts.
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And in today's thought of the week, I'm going to address why a lot of consultants I know are embarrassed about marketing their consultancy and what to remember instead.

So let's jump straight in.

Episode 32: How to increase your consultancy's brand awareness

James Lyon — Tue, 25 Mar 2025 06:30:00 +0000

Hey! James here and welcome to this week's podcast.

One of the top questions I get asked is, James! How do I stop relying on referrals and get new clients?

Well the easiest place to get started is by increasing your brand awareness and in this week's main event, I'm going to explain how you can do this and what's working well for my other clients.

And in today's thought of the week, I'm going to give you the confidence you maybe need to start contacting business owners and asking for an appointment.

So let's jump straight in.

Episode 31: 10 reasons why your proposals get ghosted and how to avoid proposal purgatory in the future

James Lyon — Tue, 18 Mar 2025 06:30:00 +0000

Hey! James here. Welcome to this week’s podcast episode.

In this week's Main Event, I'm going to talk you through the 10 reasons why your proposals are getting ghosted and how you can avoid proposal purgatory in the future.

And in today's thought of the week, I'm going to share a really cool way I've been keeping my growing team up-to-date and connected.

Even when we're in the opposite corners of the world.

So let's jump straight in.

Episode 30: What should your HR consultancy's 'service ladder' look like?

James Lyon — Tue, 11 Mar 2025 06:30:00 +0000

Hey! James here. Welcome to this week’s podcast episode.

In this week's Main Event, we're going to be talking what a service ladder is and what yours should look like.

And in today's thought of the week, I want to lovingly remind you to take your own advice as an expert HR consultant.

So let's jump straight in.

Episode 29: 'They Ask, You Answer': This book will transform your marketing

James Lyon — Tue, 04 Mar 2025 06:30:00 +0000

Hey! James here and welcome to this week’s podcast episode.

In this week's main event, I'm going to talk you through the main takeaways of my most favourite marketing book ever and that's they ask you answer by Marcus Sheridan.

And in today's thought of the week, I'm going to let you in on a conversation I had with a friend about what the perfect business looks like to me.

So let's jump straight in.

Episode 28: SEO basics you need to know

James Lyon — Tue, 25 Feb 2025 06:00:00 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

When a business owner searches for an HR consultant near them or in their industry, it's important for your website to show up and not your competitors

And that's why in today's main event, I'm going to talk you through all of the SEO basics you need to know.

And in today's thought of the week, I'm going to encourage you to take yourself on a date with just a notepad and pen.

So let's jump straight in!

Episode 27: Should you exhibit at events to grow your consultancy?

James Lyon — Tue, 18 Feb 2025 04:52:48 +0000

Hey! James here and welcome to this week's podcast episode.

Should you exhibit at an event to grow your consultancy?

Well if you're going to go there and hope to have some nice chats with people then probably not.

But if you go there with the right strategy, they can be an awesome way to grow your consultancy and that's what we're going to talk about in todays main event.

And in today's thought of the week, I'm going to talk about the top 5 regrets of the dying and why they are, albeit a bit a morbid, a timely reminder of what matters most in life.

So let's jump straight in.

Episode 26: How to get more referrals

James Lyon — Tue, 11 Feb 2025 07:15:03 +0000

Hey! James here and welcome to this week's episode.

Referrals are an awesome and affordable way to grow your consultancy.

So in today's main event, I'm going to talk you through a really clever way to make them happen more often.

And in today's thought of the week, I'm going to talk about hope marketing and give you a loving kick up the bum.

So let's jump straight in.

Episode 25: How to create the perfect home page for your website

James Lyon — Tue, 04 Feb 2025 04:20:56 +0000

Hey! James here and welcome to this week's podcast.

When someone lands on your website, you have less than 5 seconds to grab their attention and that's why your home page needs to be awesome!

In today's main event, I'm going to explain the ingredients you'll need to create the perfect home page for your consultancy.

And in today's thought of the week, I'm going to lovingly remind you to market your consultancy on a consistent basis, even when you're super busy.

So let's jump straight in!

Episode 24: Can HR consultants buy cold data and turn it into clients?

James Lyon — Tue, 28 Jan 2025 03:17:13 +0000

Hello, James here and welcome to this week's podcast.

Can HR consultants buy cold data and turn it into clients?

In this week's main event, I'm going to answer this question and give you a very top level crash course in B2B cold email marketing.

And in today's thought of the week, I'm going to talk to you about what I love most about my life here in Bali and what every business owner could take away from it.

So let's jump straight in.

Episode 23: How to grow your consultancy when you have no time?

James Lyon — Tue, 21 Jan 2025 02:49:24 +0000

Hello, James here and welcome to this week's podcast.

A recent survey found that “a lack of time” was voted the biggest challenge HR consultants faced when trying to grow their businesses.

Which is why, in this week's main event I'm going to talk you through some easy steps to give yourself the time you need to work ON the business.

And in today's thought of the week, I'm going to share a financial goal you should all be working towards.

So let's jump straight in.

Episode 22: What information should your promotional deck include?

James Lyon — Tue, 14 Jan 2025 02:19:05 +0000

Hello, James here and welcome to this week's podcast episode.

In this week's main event, we're going to talk about what information business owners need to know in order to buy from you and the best way to present what they need to know in a promotional deck.

And in this week's thought of the week, I'm going to talk to you about the biggest business lesson that my mentor has taught me over the years.

So let's jump straight in.

Episode 21: Your 2025 action plan to grow your consultancy

James Lyon — Tue, 07 Jan 2025 06:10:00 +0000

Hello, James here and welcome to the first podcast of 2025.

In this week's main event, I'm going to guide you through a 7 step action plan to help you scale your consultancy and make 2025 your best year yet.

And in this week's thought of the week, I'm going to talk to you about micro addictions and what you need to do to knock them on the head.

So let's jump straight in.

Episode 20: Track these 4 KPIs to make your marketing easy and measurable

James Lyon — Tue, 17 Dec 2024 03:42:18 +0000

Hello, James here and welcome to this week's podcast.

If you feel like marketing is a mysterious dark art then you this episode is for you.

In this week's main event, I'm going to talk you through 4 KPIS i want you to track to help make your marketing easy, predictable and most importantly, measurable.

And in this week's thought of the week, I'm going to talk you through my own CPD framework to help you take action and prioritise business growth over client delivery.

So let's jump straight in.

Episode 19: Networking meetings: Should you go to grow your consultancy?

James Lyon — Tue, 10 Dec 2024 03:47:03 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, we're going to talk about networking.

Most consultants I speak to think they should go to networking to grow their consultancy.

So, we're going to discuss the pros and cons and whether it's the best use of your time.

And in this week's though of the week, I'm going to ask you a question: "What's your definition of success" and how you can use your answers to guide your business plans for 2025.

So let's jump straight in.

Podcast Episode 18: What is a lead magnet and how to use one to grow your consultancy

James Lyon — Tue, 03 Dec 2024 05:55:52 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to demystify two important marketing phrases for you: Lead magnets and lead pages.

I'm going to explain exactly what they are and how you can use them to grow your consultancy.

And in this week's though of the week, I'm going to remind you about an important communications strategy you should be using to ensure your voice is heard.

So let's jump straight in.

Episode 17: How to use LinkedIn to create an automated funnel for your consultancy

James Lyon — Tue, 26 Nov 2024 07:38:36 +0000

Hey! James here. Welcome to this week’s podcast episode.

In this week's Main Event, I'm going to talk you how to use LinkedIn to create an automated funnel for your consultancy.

If you haven't got some sort of funnel, you're missing out on a huge opportunity to get new clients so I'm going to make this super easy for you to get started with.

And in my thought of the week, I'm going to force you to take some time off at the end of this year and why it's going to help you make 2025 your best year yet.

So let's jump straight in!

Episode 16: How and why you should create a target market for your consultancy

James Lyon — Tue, 19 Nov 2024 07:04:25 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, we're going to talk about a very juicy and contested subject for HR consultants and that's target markets.

There's loads of confusion around target markets and niching...

So in this podcast I'm going to explain the importance of having target markets.

The difference between target markets and niching.

And give you 3 ways to start using target markets today to help you get new clients.

And in this week's though of the week, I'm going to ask you how brave you and if you'd challenge a client even if it meant risking your relationship.

So let's jump straight in.

Episode 15: How the jobs to be done framework will help you to be a better business owner

James Lyon — Tue, 12 Nov 2024 06:06:26 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talking to you about the jobs to be done framework.

It's transformed the way I work as a business growth and marketing consultant and it will help you to become a better business owner too.

And in this week's though of the week, I'm going to talk to you about why I've finally left the bank Barclays and the big business lesson that it has taught me.

So let's jump straight in.

Episode 14: How to use the 4 Ps of marketing to get new clients

James Lyon — Tue, 05 Nov 2024 07:39:40 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talk you through the 4 ps of marketing and how you need to use each one to get new clients and grow your consultancy.

And in this week's though of the week, I'm going to tell you some very exciting news and hopefully inspire you to dream big for 2025.

So let's jump straight in.

Episode 13: How to package up and sell HR to make more money

James Lyon — Tue, 29 Oct 2024 06:00:00 +0000

Hello, James here and welcome to this very special podcast episode as we're celebrating the launch of my flagship video programme:

"How to package up and sell HR to make more money."

In this week's main event, you're going to hear the very first video of this programme.

Most consultants I know aren't making as much money as they should be.

So I start this programme with a loving wake up call.

I then give you 3 reasons why HR is so difficult to package up.

And what YOU should be doing to stop trading your time, make more recurring revenue and FREE yourself from client delivery.

And in this week's thought of the week, I tell you why I want you to join the recurring revenue revolution with me.

So let's jump straight in.

Episode 12: Proven growth formula to grow a successful consultancy

James Lyon — Mon, 21 Oct 2024 05:00:00 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to share a proven growth formula that you can use to build a successful consultancy.

I've spoken to hundreds of consultancy owners.

And the ones that have big businesses, like 400k plus, all share the same growth journey.

And I'm going to talk you through each step of growth formula so that you can achieve the same success.

In today's cheeky plug, I'm going to talk to you about my brand new video programme: How to package up and sell HR to make more money.

And in this week's though of the week, I'm going to talk about the power of staying in your own lane .

So let's jump straight in.

Episode 11: How to create business opportunities in a slow market

James Lyon — Mon, 14 Oct 2024 21:35:05 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to talk to you about a huge opportunity you have to offer business owners strategic support and a special HR audit.

And in this week's though of the week, I'm going to explain why I always say "I have a vision" and why it's really important for you to have one too.

So let's jump straight in.

Episode 10: How Claire has increased revenue by 40% and profit by 20%

James Lyon — Tue, 08 Oct 2024 05:00:00 +0000

Hello, James here and welcome to this week's client special podcast.

Today, we're going to celebrate the amazing growth that Claire Watt, Owner of Ditton HR has achieved this year.

Claire has increased turnover by a whopping 40%.
She has increased profits by a huge 20%.
She has transitioned from an associate model to a hybrid model.
And to top it all of, she was awarded the highest growth award at this year's annual HRi conference.

So in today's podcast, we're not only going to hear more about Claire and her growth journey to date.

Most importantly, we're going to find out exactly what she's done to achieve the amazing growth that she's had this year.

So let's jump straight in.

Episode 9: Going through a quiet patch? This is what you need to do...

James Lyon — Tue, 01 Oct 2024 06:30:00 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to talk to you about 'quiet patches'.

Whether you've had a quiet patch, or you're going through one right now, they can be really unsettling.

Especially when your outgoings are more than what you've got coming in.

I'm going to talk you through what you can do to prevent them from happening in the first place, as well as what you can do to get some new clients fast.

And in this week's though of the week, I'm going to talk to you how terrible people are at delegating and why I think its the ultimate business flex.

Have a listen and let me know what you think.

Episode 8: How to grow your consultancy without doing client work

James Lyon — Mon, 23 Sep 2024 20:32:22 +0000

Hello, James here and welcome to this week's podcast.

I got asked this question last week:

"Can I grow my consultancy when I don't have the time to do client work and if so how"

My answer is 100% yes you can and in this week's main event, I'm going to explain exactly how you can do it.

And in this week's though of the week, I'm going to ask if your to do lists are helping or overwhelming you?

I love me a good old to do list and I'm going to explain how you can super charge your productivity by managing your to do lists in a slightly different way.

So let's jump straight in.

Episode 7: How to start marketing your consultancy

James Lyon — Tue, 17 Sep 2024 08:42:40 +0000

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to answer a question that I get asked all of the time and that's "James, how should I start marketing my consultancy"

It's a very good question.

And I'm going to talk you through the main areas that you should focus on that will make the biggest difference and stop you from relying on referrals.

And in this week's though of the week, I'm going to talk to you about client cancellations.

Yes, they can be heart wrenching but I want to reposition how we see them and I've got some awesome tips to help you not only retain your clients, but to increase their average spend with you.

So let's jump straight in...

Episode 6: A powerful lead generation system you should be using

James Lyon — Tue, 10 Sep 2024 08:52:54 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

In this week's main event, I'm going to show you a very simple, yet incredibly powerful 3 step lead generation and marketing system I use to grow every single business that I work in.

This system IS your new client funnel so I want you to listen up and implement it in your consultancy as soon as this episode is finished.

And in this week's though of the week, I'm going to talk about feedback.

I've been getting lots of lovely feedback from consultants about my podcast recently which has honestly filled my little heart with joy.

It's made me think that you should be asking your happy clients for some lovely feedback too and I explain exactly how you can do it without feeling like a big old beg.

So let's jump straight in.

Episode 5: My 3 basic marketing laws you definitely need to know

James Lyon — Tue, 03 Sep 2024 08:32:26 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

In this week's main event, I'm going to be talking you through 3 of my basic marketing laws that you definitely need to know to get new clients and grow your consultancy.

And in this week's though of the week, I'm going to talk you to about your own personal reward system and whether you need to start treating yourself to more pampering sessions like me?!

So let's jump straight in.

Episode 4: What's the best CRM for your consultancy?

James Lyon — Tue, 27 Aug 2024 07:00:00 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast. It's a BIG one!

Want to know what the best CRM for your consultancy is?!

It's the number one question that I get asked and in this week's main event, I'm going to talk you through the big research project I've taken on to answer this for you.

You'll hear about my opinions on Capsule and how I'm working with an awesome bunch of HR consultants to create 'The Ultimate Software Stack for HR Consultants'.

Plus, in my thought of the week, I'm going to talk you about something that's been on my mind recently and that's burnout in the HR industry.

You won't want to to miss this one!

Have a listen and let me know what you think :)

Episode 3: Story Brand Framework

James Lyon — Tue, 20 Aug 2024 07:00:00 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

In this week's main event, I'm going to introduce you to one of my marketing magic super powers.

It's called the Story Brand Framework.

And it's one of the most powerful frameworks that you could use to tap into your prospects and clients emotions and encourage them to take action.

I use it in everything and I'm really excited to share this with you today.

And in this week's though of the week, I'm going to discuss the importance of clarity and how you can create more clarity for yourself, in every area of your life.

Episode 2: A brand new framework to help you package up HR

James Lyon — Tue, 13 Aug 2024 08:00:00 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

In this week's Main Event, I'm going to talk you through a brand new framework you can use to help package up HR called the HR Service Pyramid.

This new framework is honestly transformational and will help you it lots of different ways. Whether that's packaging up your services, analysisng your profit or creating your very own people plan.

And in my thought of the week, I'm going to ask you a question: "What's stopping you from fulfiling your potential?" as I share my own story with you.

Have a listen and let me know what you think!

Episode 1: 3 ways to make more money from existing clients

James Lyon — Mon, 05 Aug 2024 10:00:00 +0000

Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.

In this week's Main Event, I'm going to talk you through 3 ways to make more money from existing clients.

If you want to increase turnover and your own personal income, getting existing clients to increase their spend with you is the quickest way to do this.

In this week's Client Story, you're going to hear from Helen and David Price-Evans, owners of Starfish People HR and winners of Breathe's Social Media Presence Award.

We chat about winning the award, as well as how they use Social Media to grow their consultancy.

And in my thought of the week, I chat about why I keep a 'happy diary' and why I think you should keep one too.