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What Kelsey wants you to know

Remember, the key isn't to work more but to work smarter. Embrace the power of rest, and watch your creativity and productivity soar.

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The key to a sustainable, successful photography business is to streamline your offerings in a way that aligns with your ideal client’s needs. Here’s how to do it.

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Documentary photography is about capturing life as it truly unfolds—unscripted, unpolished, and beautifully authentic. It’s a storytelling approach that focuses on real emotions, genuine connections, and the raw beauty of everyday moments. Unlike traditional photography styles, it avoids posed perfection, instead embracing the chaos, tenderness, and nuances that make each story unique. For photographers, documentary work is an opportunity to preserve memories that feel honest and timeless, reflecting the heart of the people and relationships they capture.

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What Gøril wants you to know

Remember to see the value our work as photographers actually holds.

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Renate and Manuel Madsen

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Melissa Rich

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The Ultimate Client Workflow Cheatsheet

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Christine Wright

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Melissa Love

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The design space

The Marketing Fix

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It’s incredible to think about the potential impact you can have through your photography business. Beyond capturing moments, your business can be a powerful tool to support causes that matter to you and make a meaningful difference.

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Ever wondered what the difference is and how having a mentor or a coach could benefit your photography business? Let's break it down.

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What Kelsey wants you to know

Remember, the key isn't to work more but to work smarter. Embrace the power of rest, and watch your creativity and productivity soar.

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About Mel

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Ada Miko is a talented photographer based in Bergen, Norway, originally from Poland. Ada has been a part of my mentor program since late 2023, and now you get to listen in on one of our mentor calls where she shares her exciting new ideas and ventures.

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About Ada

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Connect with Emily

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Elevated website checklist

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What Luci wants you to know

Selling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying.

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In this episode, we have a special guest Jenna Henderson, a photographer, and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it! 

In this episode, we will talk in-depth about creating a balance between work and personal life. That way, you can enjoy your time off with your family and friends to recharge and be more creative. 

What we talk about in this episode:

• What is sustainability?
• How your business evolves
• How to create a work-life balance 
• Dealing with overwhelm
• Center your business around your values and your terms

For links and resources discussed in this show:

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Jenna Henderson on Instagram

This is a replay of episode 6.

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Boundaries should be one of your most important priorities.

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Listen in on a conversation (and kind of an interview) between my friend Taran Gjøystdal and me

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More from Taran

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Following your values can get you the life you want, but it can also lead to burnout.

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More from Aislinn

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Make More Money Masterclass.

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What Lin Pernille wants you to know

How you reflect upon the past year and formulate your goals for the upcoming year can set you up for success and fulfillment.

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What Elana wants you to know

Just start! If you have a website, get your Pixel installed. The sooner you start with ads the sooner you can build your list and those warm audiences that you can retarget. Think of the long term game that is sustainable.

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What Kelsey wants you to know

Photographers feeling burnt out with large weddings can do things differently! AND we should be inclusive about who we serve! Love is love! ????️‍????

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Spice Up Your SEO - get on the first page of google and get found by your dream client!

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What Kay wants you to know

Every business can (and should) have an email list to whom they send emails regularly.

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What Jane wants you to know

As a small business owner it's important to have an abundance mindset.

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More from Ursula

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Do you ever think about how to bring a new spark to your photography business? Lisa Haukom, a brand strategist and photographer, talks about her unique ideas in this episode. Lisa shared how she thinks outside the box and what that means for her photography.

—

Lisa makes the unseen visible and gives it life.

A guide, speaker, author, vision holder, mentor, and photographer, Lisa Haukom is based in the Pacific Northwest and provides marketing and brand strategy services to her interior, lifestyle, and brand clients using her 20+ years of experience. Her work has been featured in Domino, Lonny, Design Sponge, and more.

As a highly referred and published photographer and brand strategist – Lisa understands the importance of visual storytelling through images and video for any business. She is the founder of The Self Portrait Studio, for female-identifying entrepreneurs — a mix of mindset, mastermind, and moxie.

Getting Creative

In our chat, Lisa talked about how she shoots through Zoom and other virtual platforms. She explained how you don’t always need to be there with your subject to get a great shot. This way of thinking is a step out of the ordinary. Lisa suggests that photographers need to move with the times and use new tech to their advantage.

Changing the Way We See Ourselves

Have you ever felt uncomfortable seeing yourself in photos? A lot of photographers feel this way. We’re used to being behind the camera, not in front of it.

Lisa’s take on this? Learn to accept and understand the way we look in photos. She tells people there’s a whole world of possibilities waiting on the other side of that discomfort.

Learn the 7 pieces of a sustainable business

Episode 53

Branding That Stands Out

Branding is a big part of photography. Lisa encourages people not to limit themselves to a few colors or patterns. Instead, she says you should plan for your brand to change and grow with you. 

And when it comes to taking photographs, Lisa thinks we can all do more to show our individuality. Small things like where you put your hand or the way you look at the camera can make a big difference. 

Putting It All Together 

The ability to change is what makes a business last. As Lisa suggests, you should plan for growth and keep your options open. Creativity also plays a big role in keeping your business fresh.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Wrapping Up

No matter what kind of photography you’re in, there’s always room to grow and change. What’s important is to keep learning and not be afraid to think outside the box. Being true to your brand, showing up for your viewers, and trying new things can help you capture that special spark.

What Lisa wants you to know

Your brand photography is so much more than a pretty photo.

To give the listener pathways forward through three of the most pressing questions for entrepreneurs

• How do I show up as myself online?
• How to get over what to post anxiety?
• How to make my brand stand out?

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Start Here to Plan the Perfect Brand Photoshoot

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Do you ever find yourself held back by self-doubt and limiting beliefs? In this blog post, we’ll dive into the mindset shifts needed to break free from these barriers and reach new heights in your photography business.

The Power of Mindset

Often, without even realizing it, we tell ourselves negative stories that keep us playing small. Thoughts like “I’m not good enough” or “I should charge less” can hinder our growth. It’s time to recognize and change these patterns.

Embracing Change

Stepping out of our comfort zones is essential for growth. By challenging our automatic thoughts and limiting beliefs, we can open up new possibilities. Remember, it’s about changing your mindset to believe in your worth and potential.

Setting the Right Prices

In the photography world, there’s often a perceived price cap. But by expanding our horizons and learning from successful mentors, we can break free from these limitations. Don’t be afraid to value your work and set prices that reflect your worth.

Building a Supportive Network

Surrounding yourself with like-minded individuals who inspire and uplift you is crucial. Seek out communities and resources that align with your goals and beliefs. Together, we can lift each other up and achieve greater success.

Investing in Yourself

Investing in your business and personal growth is an investment in your future. By overcoming money blocks and understanding the value of your work, you can attract clients who see your worth and are willing to invest in your services.

Visualizing Success

Imagine yourself thriving in your photography business. Envision the kind of clients you want to work with, the income you desire, and the boundaries you set. By aligning your actions with this vision, you can turn your dreams into reality.

Taking Action

It’s time to take a proactive approach to your business. Identify and address the beliefs that are holding you back. Whether it’s offering free shoots or discounting your work, remember that your worth is not defined by these actions.

In conclusion, by reshaping your mindset, surrounding yourself with positivity, and valuing your work, you can achieve great success in your photography business. Remember, the power to unlock your potential lies within you. Embrace change, believe in yourself, and watch your business flourish.

Ready to embark on this empowering journey? Download our mindset training workbook at ingvildkolnes.com/mindset and start shaping a future full of possibilities.

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A lot of people struggle with what is known as the Imposter Complex (or imposter syndrome as you might know it) —the nagging feeling of not being good enough, doubting your abilities, or fearing you’ll be exposed as a “fraud”.

In this episode we’ll uncover the different types present, the impact it has on our perception of ourselves, our work, and how we can navigate it.

Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs and legendary motivators.

What is the Imposter Complex?

The Imposter Complex consists of behavioral patterns that make us believe we’re not as competent as others perceive us to be. This complex can be several things; it can be perfectionism, people-pleasing, leaky boundaries, diminishment, comparison, and procrastination. In other words, it shows up as behaviors we adopt to avoid feeling like an imposter, but ironically, these behaviors make us feel more like an imposter.

Learn the 7 pieces of a sustainable business

Episode 53

Understanding Different Types of Imposter Complex Behaviors

There are typically six types of behaviors associated with the imposter complex. It is not uncommon for these behaviors to manifest together, and understanding them can help you alleviate feelings related to them:

Perfectionism

Perfectionism indicates that we value excellence extraordinarily. For those who struggle with perfectionism, the focus should be on recognizing that valuing doing things excellently is a good trait.

People-Pleasing

People-pleasers value inclusivity and ensure that everyone feels included in their care. Finding balance and ensuring that people see and acknowledge your abilities and talents is key.

Leaky Boundaries

Those who struggle with boundaries often value generosity. Becoming a healer and ensuring that you put yourself in your circle of care is essential in dealing with this trait.

Diminishment

This behavior is often associated with the value of humility. The person diminishes their achievements and refrains from taking up too much space or appearing self-centered. Shifting perspective and becoming a visionary is crucial for these individuals.

Comparison

People who often fall into the trap of comparison value connection. You constantly measure yourself against others, but focusing on connections with others instead can help mitigate this behavior.

Procrastination

Lastly, procrastinators often value discernment. They are careful decision-makers, and shifting the mindset into a sage can help them.

The key to dealing with the imposter complex is to recognize that these behaviors are borne out of positive values. Embracing them rather than shying away from them can make a significant difference.

How to Overcome Imposter Complex?

So, where do we start?

Identify Your Iconic Identity

Imposter Complex is linked to your identity, and how you see yourself. You could be a visionary, a CEO, a host, a maven, a sage, or a healer. Identifying your iconic identity is the first step. Check out Tanya’s test to find your identity.

Gather Support

Imposter Complex thrives on isolation. Therefore, one of the greatest steps you can take to navigate this complex is to build a support system. Have individuals around you that understand your journey and are supportive of your progress.

Take Action

One of the main ways the imposter complex paralyzes us is by keeping us from taking action. Therefore, overcoming this complex requires us to stay in action. This means evaluating the objections that stand in your way, eliminating constants that cause you to doubt your capabilities, and ensuring you’re not alone in the journey.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Conclusion

Contrary to what you might believe, the Imposter Complex isn’t all bad. Yes, it’s intimidating and often frustrating, but it’s a sign that what you’re doing matters to you. That you care about your work, your clients, your career. While all these traits might seem overwhelming, acknowledging their roots can provide a foundation for establishing a healthier, more productive mindset.

Take a moment to understand that all the experiences, successes, and even failures you’ve faced so far have shaped your journey. Every step you’ve taken has served a purpose and contributed to where you stand today. Embrace the journey, and more importantly, embrace yourself.

What Tanya wants you to know

The Imposter Complex does not need to stop you from leading the way you were intended to lead, and to share your gifts with the world.

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Why are you scared of charging more for your photography? Imagine what can happen when you charge more for your photography business. If you put more effort into making more money than giving discounts.

When you charge more for your photography business, you can run a more ethical business. You can give jobs to others instead of insisting on doing it all yourself. You can hire an accountant, printer, album designer, VA, editor, or whatever else you need to help you out. 

In this podcast episode, learn why you should charge more for your services and the basics of doing it. 

This is a replay of episode 63.

Check out the full show notes.

Key takeaways

You can charge however much you want to. If you’re scared of charging more, the answer is education, and that’s why I started this podcast, to begin with. I don’t think that there are many photographers who deliberately undercut the market by charging so little that they go bankrupt. I’m all for you doing things your way and for reaching the kinds of clients that you want, regardless of what level that might be at. But no matter what you choose, please do so from a place of knowing what you’re doing instead of being scared.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Photography business owners needing to enhance their profitability and operational effectiveness have a multitude of strategies at their disposal. One of the most crucial is website planning. A well-structured and content-optimized website is not just a shop window for your portfolio but also an efficient tool in getting and keeping clients. It serves as the first point of contact for most potential clients, creating an impactful and engaging online presence is incredibly crucial.

Importance of a Good Website in Photography Business

At its core, a great website lets photographers to solidify their digital footprint while showing their brand identity effectively. A compelling online presence opens up avenues to reach out to clients who are actively seeking their services.

Moreover, a great website can shoulder a considerable load of your business operations such as client education, lead generation, appointment scheduling, and portfolio showcase. Due to this vast potential, careful website planning becomes imperative for photographers seeking success and scalability.

Creating an Impactful Website: Key Tips

1. Engage Immediately: The first interaction matters significantly to prospective clients. You must capture their attention right at the top of the page (before scrolling), with an eye-catching image, a compelling tagline, and a clear call-to-action.
2. Speak To Your Ideal Client: As you scroll down, tailor your content to your ideal client’s needs. Paint a vivid picture of the services you offer and how these align with the client’s vision. Express how you can help them achieve their desired results, instilling a sense of trust and affinity.
3. Be Consistent: Consistent visuals and themes across your website solidify your brand image. Ensure that each landing page carries the same message and aesthetic, making your brand easily identifiable.
4. Streamline Navigation: Help your visitors find what they’re looking for instantly. Intuitive navigation, with links and buttons, enhances user experience.
5. Leverage Testimonials: Showcase positive feedback from previous clients on all pages. Real-life experiences add authenticity, lending credibility to your work.
6. SEO-Optimized Content: Ensure your website’s content is optimized for search engines. This process improves your site’s visibility and drives organic site traffic.

Learn the 7 pieces of a sustainable business

Episode 53

Pricing and Boundaries: Key Factors in Business Sustainability

Apart from an appealing website, sustainability in the photography business also depends on establishing proper pricing structures and setting boundaries.

Understanding your worth and communicating it effectively to your clients ensures profitable operations. Have clear policies on pricing, offering discounts, handling requests for extra work beyond the agreed scope, and working for friends or family. Express everything in writing to avoid misunderstandings later.

Remember that sustainable business practices should align with your personal values and professional vision. Defining clear policies helps create a win-win situation for both you and your client.

Wrapping Up

In a constantly evolving digital landscape, creating an engaging website and implementing sustainable business practices are key success factors for your photography business. They not only ensure you connect with potential clients effectively but also enable you to deliver quality work continually while keeping stress at bay. It’s important to remember that every business is unique, so take the time to understand your clients and work requirements to devise strategies that are right for you.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Having a great website is crucial for attracting clients and growing your business. In this episode, you’ll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one.

Learn the 7 pieces of a sustainable business

Episode 53

Knowing Your Target Audience

First things first, before diving into the design and aesthetics, it’s essential to prepare and organize your thoughts. Knowing yourself as a photographer and understanding your ideal client is key. Take some time to consider what your clients care about and what resonates with them. This will help you create copy and content that truly connects with your target audience.

Geography Matters

Remember, people are often looking for photographers in specific locations. So, it’s important to mention where you are located and the areas you serve. This will make your website more relevant for search engines and increase your visibility to potential clients.

The Power of Words

Now, let’s talk about the importance of written content on your website. While photographs are undoubtedly crucial, the words you use to describe your services and showcase your portfolio play a significant role. Don’t underestimate the power of compelling copy. Take the time to figure out what you want to say and how to say it. Avoid generic language and consider what sets you apart from other photographers.

Selecting the Right Photos

When it comes to choosing photos for your website, select your best work and make sure they truly represent your style and the type of photography you want to be known for. You don’t need to include every image you’ve ever taken, just a selection that captures the essence of your work.

Testimonials and Credentials

Testimonials and credentials from previous clients or publications are another way to build trust and credibility. If you’ve been featured on any platforms or have received positive feedback, be sure to showcase it on your website.

Branding for a Strong Online Presence

Branding is essential for creating a cohesive and memorable online presence. If you don’t have a clear branding profile, now is the time to develop one. Consider working with a professional who can help you define your brand’s look and feel, including color palettes and fonts that align with your style.

Enhancing User Experience

As you work on your website, don’t forget about the user experience. Make it easy for visitors to navigate through your site and find the information they need. Add clear calls-to-action, buttons, and links to guide them through the site. A simple and intuitive website layout will enhance the overall user experience and increase the chances of conversions.

Choosing the Right Website Platform

Now, let’s talk about website platforms. While there are many options out there, I highly recommend WordPress for its flexibility and customization capabilities. With numerous builders available, you can find one that suits your preferences and design goals. Additionally, having a fast and mobile-friendly website is crucial in today’s digital landscape, as more people access websites through their mobile devices.

Find Your Unique Style

Lastly, let’s touch on inspiration. While it’s natural to look at other websites for ideas, ensure that your site stands out and reflects your unique style. Take note of what you love about other photographers’ websites and incorporate elements you love in a way that feels authentic to you.

Conclusion:

Remember, your photography website can be more than just a portfolio. It can serve as a powerful marketing tool if you optimize it for search engines and create content that resonates with your audience. By investing time and effort into your website, you can attract more inquiries and grow your photography business.

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Copywriting, when done right, can turn your photography business into a high-converting machine. Andrea Shaw is a talented copywriter who specializes in helping photographers articulate the uniqueness of their businesses and connect strongly with their ideal clients.

Andrea Shah writes websites for wedding pros & photographers who want to be the last tab standing in their ideal client’s browser. Her job is to nail down what makes you and your business unique, then transform that into words that make them say ‘that’s it, this is who we’re booking.’ In a previous life, she worked on the agency side, where she learned almost everything she knows about brand voice, SEO, user experience, and how to get people to give feedback that actually means something. And before that, she worked in a Tex-Mex restaurant with a legendary slogan.

The value of Testimonials in Copywriting

Client testimonials play a crucial role in showcasing your authenticity. Andrea highlighted the importance of weaving testimonials throughout your website instead of confining them to one page. Long blocks of text can be tidied up by pulling out compelling fragments to showcase.

Learn the 7 pieces of a sustainable business

Episode 53

Pricing Transparency: To Share or Not to Share?

While the question of whether or not to share prices on your website may seem like a delicate balancing act, according to Andrea, it’s a necessity. Having clear pricing allows potential clients to know if you fit within their budget, reducing the chances of a ‘sales shock’ later on.

SEO Basics

Deciding on one keyword per page is enough to optimize your SEO. Be strategic about where you use your keyword — once in the header and a couple of times in the body. Andrea also suggested creating separate pages for each photography service.

Making Packages Appeal to Clients

Andrea shared some tricks on how to make packages appealing by using specific language to paint a vivid picture of the client experience. Avoid stuffing your website with various packages. Instead, offer a few differentiated packages and share further details during the sales process.

Conclusion

No two businesses are exactly alike. The same applies to photography. Your uniqueness is your most potent selling point, and articulating this effectively makes a remarkable difference. Whether you’re doing it yourself or working with a copywriter like Andrea Shaw, crafting compelling copy is the key to standing out in this competitive industry.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Check out Andrea Shah

Keep in mind: The more your website copy reflects your personality, the more you’re going to get photography clients who are fulfilling to work with.

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Time to answer your questions. Let’s talk about pricing, marketing, and self-care.

Learn the 7 pieces of a sustainable business

Episode 53

How can I effectively market my business without spending a ton of money?

The first thing to consider is where your clients are currently coming from. If you find that most of your clients are coming from your website or Instagram, it might be wise to focus your marketing efforts there. Social media platforms are a great way to promote your business without breaking the bank. Additionally, networking plays a crucial role in marketing. Make sure people around you are aware of what you do and encourage them to spread the word. Don’t forget to reach out to past clients and ask them to recommend your services to their friends. However, I also recommend setting aside a specific percentage of your earnings for marketing purposes. While it’s great to use free marketing methods, investing in social media ads can often yield excellent results.

Do you have any practical tips for ensuring client satisfaction and receiving good reviews?

Client satisfaction is essential, and there are several ways you can ensure your clients are happy with your services. Firstly, clearly define what you can offer and avoid overpromising. It’s better to exceed their expectations rather than falling short. Focus on the little things, such as providing clear instructions, sending timely reminders, and being readily available for communication. Establish your boundaries and make sure your clients know what to expect in terms of response times, delivery dates, and overall working procedures. Remember, effective communication is key. Finally, when you know your clients are happy, don’t hesitate to ask for reviews. Positive feedback can help attract more clients, and feedback on areas that need improvement can help you grow.

How can I achieve a work-life balance?

Achieving a work-life balance is a common challenge for many photographers. To begin, ensure your pricing reflects the value of your work. Setting your prices too low may lead to overworking yourself, as you’ll feel compelled to take on more clients to compensate for the low rates. Take time to identify what you need to take care of yourself, whether it’s getting more sleep, engaging in regular exercise, spending time outdoors, or simply having quality time with family. Prioritize self-care and incorporate it into your schedule. Planning is crucial in finding balance, so make sure to create a schedule that allocates time for both work and personal activities. Remember, it may be difficult at first, but finding a balance is essential for your long-term success and well-being.

Advice on pricing my work as a newcomer?

Pricing can indeed be a daunting task for photographers who are new to the industry. It’s crucial to base your prices on practical factors rather than feelings. Consider the amount of work you can handle, your desired income, and your current and future expenses. If you lack experience, you might consider offering discounted rates or even working for free initially to build your portfolio. However, be transparent about your situation and clearly communicate that your lower prices are due to your current level of experience. As you gain more knowledge, form a clear vision of the kind of work and experience you want to offer. This will help you establish a more sustainable and representative pricing model. Remember, many photographers struggle with the business aspect, so investing in your marketing, branding, and strategy skills can make a significant difference in your success.

.Remember, there’s always room for growth and improvement, so don’t be afraid to take your business to the next level. Let’s connect and explore how I can assist you on your photography journey.

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Baking and photography might appear worlds apart, but in some ways, they share many similarities – especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field.

Elizabeth Solaru is a successful entrepreneur, speaker and podcaster.
Elizabeth has appeared on BBC1, the Good Food Channel, Channel 4, BBC Radio
and Sky Living as a luxury expert.

Understanding the High-End Client

While working with high-end clients comes with its advantages, it is not without its challenges. It’s essential to learn how to identify high-end clients; these kinds of clients appreciate quality and are willing to pay for it. An important part of their identity is their love for labels and brands. When dealing with high-end clients, aligning with their interests and showing an understanding of the brands they love can create a stronger connection.

Making Your Service Convenient and Memorable

High-end clients appreciate convenience. Making your service easily accessible and your brand recognizable should be your priority. It’s also crucial to consider your product’s value and how it is perceived by your clients. Make your service and products more than just a thing; make it a memory. This approach often leads to success when dealing with high-end clients.

Learn the 7 pieces of a sustainable business

Episode 53

Attracting High-End Clients

Attracting high-end clients can be a challenge, but one effective way you can achieve this is through careful branding and strategic positioning. Start by promising quality and delivering on it every time. Networking with other vendors within your field can also boost your visibility. When it comes to working with high-end clients, it’s not so much about where to find them – they are on most social media sites; it’s more about how to attract them.

Setting Expectations and Pricing

Aligning expectations with pricing is key to the success of your high-end photography business. When correctly positioned and priced, you can appeal to the high-end market. You can achieve this by creating top-tier, aspirational services that can drive sales across all your packages.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Building Relationships with High-End Clients

Relating well with high-end clients often means under-promising and over-delivering. Your services should meet or exceed their expectations. Additionally, developing great relationships with planners and venues can give you more referrals.

Challenges to Anticipate

When dealing with high-end clients, it’s critical to be prepared for some challenges. Expectations are higher, and you need to be equipped to deal with any crises to maintain the high level of service required.

Ending note

Serving high-end clients as a photographer might not always be the easiest route to take; however, the rewards are worth the effort – both in terms of the added income and the prestige it brings to your brand. By understanding these clients, creating a memorable service, setting proper expectations, and building relationships, you can set yourself up for success in the high-end market. As Elizabeth Solaru’s experiences demonstrate, it’s not only about the product; the approach and execution also matter when dealing with high-end clients.

What Elizabeth wants you to know

You need an understanding of the different types of luxury clients, their buying psychology and how to change your mindset to serve this segment.

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As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it’s important to consider these factors, they shouldn’t be the sole basis for justifying our value to clients. Let’s explore the true value of your photography and how to communicate it effectively. We’ll go beyond the numbers and look into the emotions and experiences you provide. So, let’s dive in and discover the key to unlocking your worth as a photographer.

Learn the 7 pieces of a sustainable business

Episode 53

Don’t Cap Your Prices: The Perspective Shift You Need

When it comes to pricing, many photographers are fixated on defending their prices solely based on expenses and time spent. While these are important factors to consider, they shouldn’t be the only factors in determining your value to clients. Let’s explore why.

Understanding Your Value Proposition

Your true value lies in the experience you provide to your clients and the emotions your photography evokes. It’s not about listing out your expenses or how long it takes you to edit and cull. Instead, focus on how your clients will feel when working with you and the unique value you bring to the table.

Connecting with Clients on an Emotional Level

Clients make decisions with both their heads and their hearts. To truly captivate them and justify your pricing, dive into their values and what they find essential. By tapping into their emotions, you’ll create a connection that goes beyond numbers and spreadsheets.

Highlighting Experiences Over Technicalities

When discussing your value with clients, don’t bog them down with technical details. Instead, emphasize the experience they’ll have when working with you. Weave a narrative that showcases the emotions and memories your photography can immortalize, leaving a lasting impact on your clients’ lives.

Attracting the Right Clients

Not everyone will recognize and appreciate your value, and that’s okay. Instead of trying to convince the wrong people, focus on finding the right clients – those who align with your vision and are willing to invest in the experience and emotions you provide. Don’t be afraid to refine your marketing strategies and target the audience that truly values what you do.

Niche Down for Greater Impact

Instead of trying to be a jack-of-all-trades, specialize in what you do best. Determine your niche and offer unique services that speak directly to the desires and needs of your ideal clients. By establishing your expertise in a specific area, you’ll stand out from the crowd and be able to justify your pricing even more effectively.

Branding and Marketing: Building an Irresistible Image

Your branding and marketing efforts are vital to your success. Remember, your logo is the last thing you need to worry about. Focus on how you connect with your audience, the look and feel of your website, and the overall client experience from start to finish. Leave a lasting impression and make your clients feel valued every step of the way.

Mindset Matters: Embrace Abundance

If you’re constantly defending and comparing your prices, you’re stuck in a scarcity mindset. Shift your focus to strategies, possibilities, and a belief in your own worth. Surround yourself with successful business owners who have increased their prices and revenue. Invest in yourself and your business, and watch your confidence soar.

You are a photographer with immense value to offer. Embrace the fact that your clients are willing to pay for the experience, emotions, and memories you provide – not just the time and expenses. Communicate this effectively, attract the right clients, and build a thriving business that truly reflects your worth. Keep capturing those priceless moments!

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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As we navigate through the dark season, it’s important to prioritize our mental well-being and practice self-care.

Learn the 7 pieces of a sustainable business

Episode 53

Rest and Rejuvenate

With lower energy levels during this time, it’s completely normal to feel a drop in motivation and drive. Embrace the opportunity to indulge in cozy moments, wrapping yourself in warmth and catching up on your favorite Netflix shows. Remember, rest is necessary!

Discover Your Motivational Factors

To keep your business momentum going, find business-related activities that ignite your inspiration. Collaborate with a business friend on exciting projects or consider seeking coaching to keep yourself motivated. Adapt your strategy and plan for the future, taking into account your seasonal energy fluctuations.

Design Your Business Around You

Your business should work for you, not vice versa. Get to know yourself and prioritize your needs and desires. If you flourish with frequent shoots, build a business model that supports it. On the other hand, if editing drains your energy, consider outsourcing it. Your journey to success should reflect who you are and what you love.

Conclusion

Remember, your mental health matters. Designing your business in alignment with your needs not only promotes your well-being but also reduces competition in the market. Don’t hesitate to reach out! Feel free to DM me on Instagram at @IngvildKolnes if you have any questions or if you’re interested in working together.

PS: I’ll be hosting a Q&A episode soon, so send in your burning questions.

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In the world of business, effective client communication plays a pivotal role in building trust, nurturing relationships, and securing deals. Carolyn Kulb, a seasoned wedding and event florist, shares her insights on how to master the art of communication, automate your processes, and deal with the frustrating phenomenon known as “ghosting” in this enlightening conversation.

Carolyn Kulb helps wedding pros stop getting ghosted by designing a Gentle Sales System that treats every potential client with warmth and compassion from the very beginning, building the trust that is necessary before clients can book you for their wedding. Carolyn is also the founder and CEO of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington.

Carolyn’s work has been featured in national publications such as Flower Magazine, Aisle Society, Well Wedded Magazine, Trends Magazine, Slow Flowers Journal, and Houzz.com. She has been invited to design and teach at the Book More Weddings Summit, the Northwest Flower and Garden Show, and American Flowers Week, and has appeared on podcasts like Talk with Renee Dalo, the Slow Flowers Podcast, and the Evolve Your Wedding Business Podcast.

Learn the 7 pieces of a sustainable business

Episode 53

Part 1: Building Trust Through Communication In the first part of our discussion, Carolyn emphasizes the importance of building trust with clients. She highlights the need to invest time in nurturing relationships, emphasizing that trust doesn’t develop overnight. Some key strategies she suggests include:

1. Consistent Follow-Ups: Regularly follow up with potential clients over an extended period. This shows your commitment to establishing a lasting relationship and can help in an industry where decisions often take time.
2. Leveraging Social Proof: Share your portfolio, past work, testimonials, and connections with other vendors to build trust. Demonstrating that others vouch for your reliability and quality is a powerful way to gain trust.
3. Human-Centric Approach: Treat your interactions as relationships rather than transactions. Carolyn underlines the significance of being open about your personality, your story, and your passion for your work.

Part 2: The Art of Automating Client Communication In this section, Carolyn delves into the process of automating client communication to maximize efficiency and effectiveness. She shares her personal experience, having automated most of her communication, making it more manageable and less time-consuming. Key takeaways include:

1. Automating Initial Touchpoints: Send welcome emails, pricing guides, and resources to potential clients as soon as they inquire.
2. Resource Sharing: Share valuable resources that benefit clients, regardless of whether they choose to work with you. Carolyn believes in helping clients succeed, even if it means referring them to other vendors.
3. Maintain Personalization: While automating most of the process, maintain a personal touch by sending a brief introductory video message. Carolyn believes this step is well worth the time invested.

Part 3: Dealing with Ghosting The final part of our conversation addresses the perplexing issue of ghosting, where potential clients suddenly stop responding. Carolyn provides invaluable advice on managing ghosting effectively:

1. Keep Following Up: Don’t be discouraged by a lack of initial responses. Many factors can lead to a delayed response. Regular follow-ups may eventually yield a positive outcome.
2. Manage Expectations: Understand that ghosting is part of the process and avoid taking it personally. It’s often about external factors rather than your capabilities.
3. Segmentation and Automation: Implement systems that automatically manage inquiries from less-engaged leads, allowing you to invest more time in promising prospects.
4. Align Marketing with Ideal Clients: Ensure that your marketing efforts are targeted toward your ideal clients. Tailor your message, portfolio, and online presence to attract the type of clients you want.

Understanding the branding process with Danielle Garber

Episode 100

Ending

Carolyn Kulb’s insights offer a comprehensive guide to effective client communication and address the common issue of ghosting in the wedding and event industry. By focusing on building trust, automating your communication, and managing ghosting professionally, you can navigate these challenges with grace and improve your business’s efficiency and effectiveness.

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Find out why you have an urge to give discounts and how to stop yourself from giving away money.

Learn the 7 pieces of a sustainable business

Episode 53

Learning from Real-Life Stories

Picture this: You’re running a photography business, and you’ve given some pretty hefty discounts to clients in the past. But guess what? It turned out to be a bad move. The discounts were so massive that you ended up losing money instead of gaining it. Ouch! Sound familiar? Well, you’re not alone. Many entrepreneurs have learned the hard way that discounts need to be approached with caution.

Setting the Right Price

How much should you charge for your products or services? It’s a tough question, right? But here’s the thing – when you offer discounts, you’re essentially saying that your initial price wasn’t worth it. That’s not the impression you want to give. So, it’s crucial to set prices that truly reflect the value you bring to the table. That way, you can ensure your business remains stable and successful.

Smart Discounting Strategies

You may still want to offer something extra, and that’s totally fine! Here are a few clever strategies to keep in mind:

1. Make It a Bonus, Not a Price Drop: Instead of slashing prices, try offering something extra to sweeten the deal. Throw in a bonus item, additional time, or a unique service that your customers wouldn’t expect. This way, you’ll still be adding value without sacrificing your hard-earned profits.

2. Reward Loyalty: Everyone loves to feel appreciated, right? So, consider giving rewards to repeat clients as a way to say “thank you” and encourage them to keep coming back. Just be sure to strike a balance between showing gratitude and ensuring your business remains financially healthy.

3. Early Birds Get the Discount: Want to boost cash flow and encourage prompt payments? Offer a special deal to customers who pay upfront or within a specific timeframe. It’s a win-win situation – they save money, and you get the funds you need to keep things running smoothly.

Conclusion

So there you have it- the art of giving discounts made simple. By understanding the reasons behind your discounts, setting fair prices, and implementing thoughtful strategies, you can navigate the world of discounts successfully. Remember, your business deserves to thrive while offering value to your amazing customers.

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Together with Jen Joseph, a talented lifestyle and documentary photographer, we delve into the world of capturing authentic moments in family photography. Jen shares her journey, and her passion for photographing families in their natural environment. She also offers valuable insights into her approach and tips for aspiring photographers.

Jen is a mother to an amazing daughter, so she knows the value of documenting the beautiful and fleeting moments of life. She has a book within reach at all times and an insatiable love for travel. Jen was born and raised in New Jersey, and brings a curiosity and warmth to everything she does.

Before starting her photography business, she trained as a Clinical Social Worker and planned to become a therapist in private practice. This experience equipped her with empathy and keen observational skills. These skills help her connect with families and notice those beautiful, meaningful moments and interactions.

Learn the 7 pieces of a sustainable business

Episode 53

Capturing the Essence of Family Life

Jen Joseph’s love for photography started early, documenting family moments on disposable cameras. She took her passion for capturing authentic moments and turned it into a career as a family photographer. Jen’s specialty is lifestyle and documentary photography, focusing on the real interactions and connections within families.

The Essence of Lifestyle and Documentary Photography

In this section, Jen highlights her passion for capturing family life in its natural environment, rather than staging traditional photoshoots. She emphasizes the importance of authentic moments and interactions within families, showcasing real connections and emotions. Jen explains how she helps families feel at ease during in-home sessions and encourages them not to overly prepare or tidy up, as she loves to capture life as it is. She also provides valuable advice on documenting one’s own life and the importance of having a camera handy for unexpected moments.

Tips for Aspiring Lifestyle and Documentary Photographers

Jen shares her journey and experiences, emphasizing the significance of learning from mistakes and the challenges that come with running a photography business. She advises aspiring photographers to focus on their strengths and consider outsourcing tasks that they may not excel in or enjoy. Jen discusses various marketing strategies and the importance of agility in marketing efforts. She encourages photographers to embrace their unique style and connect with like-minded individuals within the photography community.

Avoid making mistakes in your business

Episode 99

Conclusion

In this interview with Jen Joseph, we gain a deeper understanding of the world of lifestyle and documentary photography. Jen’s passion for capturing the essence of family life shines through, and her insights offer inspiration to both budding and experienced photographers. Whether you’re a professional photographer or someone who values authentic moments, this conversation is bound to leave a lasting impact.

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Check out the full show notes

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Let’s talk about the importance of setting goals, overcoming challenges, and investing in growth.

Learn the 7 pieces of a sustainable business

Episode 53

Reflecting on Goals:

This is a perfect time for introspection and goal-setting.

As we approach the end of the year, it’s important to set intentions for 2024. What do you want for your photography business? More shoots, increased revenue, or maybe more personal time? Take a moment to reflect and write down some thoughts.

Overcoming Roadblocks:

Identifying roadblocks is as vital as setting goals. What’s stopping your progress as a photographer or business owner? Lack of confidence, a limited network, or financial worries? You need a plan to get there! Without a clear path, you risk missing out on opportunities for growth and improvement.

Investing in Growth:

This brings me to my Sustainable Photography mentorship program. While the investment may seem a lot, the returns are mant. With monthly live coaching calls, ongoing support, and personalized insights, the program offers established photographers a path to a better, more sustainable business.

Common hesitations like waiting for the “right time” or wanting to make more money before investing are understandable. However, the sooner you invest, the sooner you reap the benefits. Whether it’s doubling prices, streamlining workflows, or gaining the confidence to say no, the program has proven transformative for many.

Ending note

I want you to succeed. Reach out on Instagram, book a call, and let’s explore how I can support your journey. Remember, success is a collaborative effort, and seeking help can get you further than doing it all alone. Here’s to a season of growth, resilience, and thriving in the world of sustainable photography. See you next week!

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Photography, like many creative professions, comes with its own set of challenges and uncertainties. Whether you’re a seasoned photographer or just starting your photography business, you’ve likely come across questions about pricing, branding, and connecting with your dream clients. Listen in on this mentor call with photographer Stine Bachmann as we talk about how to overcome these challenges.

Stine Bachmann is a fine art photographer from Norway. She photographs families, newborns and pets in her studio.

Imposter Syndrome and Self-Critique

Many photographers have experienced moments of self-doubt and questioned the quality of their work. It’s common to be overly critical of your images, especially when clients are paying for your services. Overcoming imposter syndrome requires self-awareness and a shift in perspective. Recognize your achievements and believe in the value you provide as a photographer.

Learn the 7 pieces of a sustainable business

Episode 53

Pricing Your Photography Services

Setting the right prices for your photography services can be a daunting task. Make sure to price your work in a way that reflects its value. When clients are willing to pay more, they tend to trust their photographer and become less critical. Communicate the value of your work and let clients decide if they want to invest in it. Remember: higher prices often lead to less criticism and more trust from clients.

Identifying Your Dream Clients

Understanding your ideal clients is essential for any photographer. Start by thinking about who your dream clients are and what makes your photography a high-end experience for them. This involves reaching out to your network and potential clients, listening to their expectations, and connecting with their values. By knowing your clients’ preferences, you can create a brand that resonates with them.

Creating a Strong Brand

Your brand should convey who you are as a photographer and what clients can expect from you. Investing in professional branding can help you communicate your identity clearly and attract the right clients. Your brand extends beyond just your logo and colors; it encompasses how you interact with clients and the overall experience you provide.

Understanding the branding process with Danielle Garber

Episode 100

Making Your Website Shine

Your website is often the first point of contact for potential clients. If your website doesn’t effectively communicate your brand and the experience you offer, it can deter potential clients. Once you’ve defined your brand, focus on creating a website that reflects it. A clear, informative, and visually appealing website can significantly impact your business’s success.

Communicating Clearly on Instagram

Social media, particularly Instagram, plays a significant role in reaching potential clients. Use Instagram as a tool to speak directly to your ideal clients. Make sure your Instagram profile clearly shows who you are as a photographer and who you serve. Create a clear message that resonates with your dream clients, and learn to use your words effectively to attract them.

Asking for Client Feedback

Don’t hesitate to ask for feedback from your clients. Reaching out to them after a photo session can provide valuable insights. Understand their experiences, needs, and what they value in your photography services. Use this feedback to tailor your marketing efforts and enhance your client relationships.

Effective Follow-Up

Many photographers experience clients who inquire but never respond AKA ghosting. Implementing a systematic follow-up process can re-engage potential clients and convert inquiries into bookings. Send short, informative messages at intervals, providing value and gently reminding potential clients about your services.

Handling Pricing Questions

When potential clients inquire about your pricing, it’s an opportunity to educate them. Instead of seeing it as a negative, consider explaining your pricing structure step by step. Make it clear and straightforward, breaking down your services and fees. Providing clarity can reduce uncertainty and help potential clients understand your value.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Right now times are hard, but there is something you can do – if you want to. These are often the times that can make or break a business.

Learn the 7 pieces of a sustainable business

Episode 53

Tip 1: Find Inspiration and Stay Focused

When times are tough, it’s important to stay motivated and inspired. Remember why you got into photography and what is important to you. Explore new photography techniques and connect with other photographers for encouragement and support.

Tip 2: Evaluate Your Pricing and Packages

During challenging times, it’s crucial to review your pricing and packages. Ensure they are structured strategically to highlight the value you provide. Consider upselling and cross-selling additional services and products to your existing clients.

Tip 3: Boost Your Visibility and Marketing Efforts

Maintaining visibility is essential even in tough times. Be consistent in your social media presence and engage with your audience. Collaborate with brands and other photographers to expand your reach. Consider running targeted ads if organic reach is not sufficient.

Tip 4: Invest in Your Business

Investing in your photography business can yield positive results, especially during challenging times. Explore educational opportunities, attend photography conferences or workshops, and consider professional mentoring. Enhance your branding and online presence to attract more clients.

Ending note

To thrive in tough times as a photographer, focus on finding inspiration, evaluating your pricing and packages, boosting your visibility, and investing in your business. Stay motivated, adapt to the changing landscape, and make strategic decisions to succeed.

Remember that every challenge is an opportunity for growth. Stay positive and continue pursuing your passion for photography. If you need further guidance on implementing these tips, feel free to reach out for a discovery call.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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In the world of photography, capturing beautiful moments and creating stunning visuals is just one part of the equation. To build a successful photography business, you also need to understand the importance of professional branding. I recently had the opportunity to chat with Danielle Garber, a branding expert, who you might remember from episode 4 and she shared some valuable insights into how branding can make a significant difference in a photographer’s career.

Danielle Garber is a brand strategist & designer and the founder of Be More You, a brand consultancy & studio that helps purpose-led clients express their unique value, values and gifts to stand out from the crowd and increase their income and impact through authentic branding & marketing.

Why Professional Branding Matters

Many photographers start their journey with a deep passion for photography and a desire to share their art with the world. They may have the technical skills to produce outstanding images, but that’s only half the battle. The other half involves presenting themselves as a professional business, and that’s where branding comes into play.

Danielle explains that professional branding is not about rejecting who you are; it’s about saying, “I want the best for you, and I can help you find that person.” In essence, branding helps you present your authentic self in a way that resonates with your ideal clients.

Understanding the Branding Process

Danielle’s approach to branding is unique. There are no standard questionnaires involved. Instead, she delves deep into understanding who her clients truly are. This involves discovering what’s essential to them, what they love about the clients they enjoy working with, and what truly lights them up. This process helps uncover the unique magic within each person.

This journey involves identifying strengths, passions, and unique selling points. Whether you’re a photographer, portrait artist, or specialize in any other niche, the branding process revolves around finding what sets you apart from the competition.

Listen to the first interview with Danielle

Episode 4

Creating a Visual Identity

Once you’ve identified your unique magic, it’s time to create a visual identity that reflects who you are and what you offer. This is where the magic truly happens, as you start putting together mood boards and defining the look and feel of your brand. Danielle emphasizes that if your brand feels a certain way, it can only look a certain way, ensuring a cohesive and authentic representation of yourself.

The outcome of this process is a brand that feels like you, resonates with your target audience, and communicates your professionalism and expertise.

When to Invest in Branding

One common question photographers have is when to invest in branding. Danielle’s answer is simple: invest when you’re confident in who you are and what you offer. Branding can be done at various stages of your photography career, whether you’re just starting out or have been in the business for a while.

If you’re clear about your style, target audience, and the direction you want to take, investing in professional branding from the beginning can help you charge higher rates and establish yourself as a serious photographer. It’s about perception, and a professional brand can make clients more willing to pay for your services.

On the other hand, if you’re still exploring your style and gaining experience, it’s perfectly fine to focus on getting clients first. You don’t necessarily need a brand to start working and gaining valuable experience. Branding can come later when you’re ready to take your business to the next level.

Final Thoughts

In the competitive world of photography, professional branding can set you apart from the crowd and elevate your career to new heights. It’s not just about aesthetics; it’s about creating a brand that authentically represents you and attracts your ideal clients.

Investing in professional branding, whether you’re just starting or looking to level up your photography business, can be a game-changer. It’s a step towards taking your business seriously, gaining the confidence to charge what you’re worth, and ultimately, achieving greater success in your photography journey.

If you’re ready to explore the transformative power of professional branding for your photography business, consider reaching out to Danielle. She can help you discover your unique magic and create a brand that truly stands out.

Don’t wait to invest in your photography brand; it could be the key to unlocking your full potential as a photographer.

For more resources and to connect with Danielle, visit bemoreyouonline.com. You can also access her free brand guide that reveals the secrets to becoming a stand-out brand, a valuable starting point on your branding journey.

Learn the 7 pieces of a sustainable business

Episode 53

What Danielle wants you to know

The secret to creating a brand that stands out from the crowd, feels authentic, and is magnetic is to lean into what truly makes you unique and different.

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Let’s go over something that can transform your photography business – investing in education.

The Power of Education

I recently had a conversation with a friend who shared her journey of investing in her photography business right from the start. She wanted to take her business seriously and avoid the pitfalls that often come with a slow and self-guided approach. The difference? She now charges higher prices, makes fewer mistakes, and enjoys a smoother growth trajectory.

My experience, on the other hand, was a bit different. I was eager to invest but struggled to find the right educational resources. I made common mistakes: underpricing, trying to blend in with the crowd, and feeling invisible. What I needed was guidance, someone to say, “This is how you should do it, but there are different ways, and I’m here to help when you’re stuck.”

Learn the 7 pieces of a sustainable business

Episode 53

Why You Should Invest in Education

The key takeaway is that investing in education can make a substantial difference in your photography business. It offers:

1. Structured Learning: Education provides a roadmap, helping you avoid aimless busyness.
2. Commitment: When you invest, you have something to lose, which fosters commitment and dedication.
3. Improved Clarity: You’ll know what you need to do to succeed.
4. Personal Growth: Education isn’t just about technical skills; it’s about personal development.

Finding the Right Education

The world is full of educational resources, and many are even free. While these can be helpful, an investment adds a level of commitment that can be a game-changer.

What Motivates You

Not everyone is driven by numbers and revenue. For me, financial goals are motivating, providing a sense of security and freedom. But it might not be the same for you. Find your own motivation, whether it’s more free time, creative work, specific clients, recognition, or something entirely different. It’s important to have a goal that keeps you going, especially during slow seasons.

Ending note

In summary, investing in education is a pivotal step for your photography business. It provides structure, commitment, clarity, and personal growth. Find the right education that aligns with your goals and motivations, and you’ll be well on your way to building a thriving and sustainable photography business.

I look forward to seeing you in my workshop series and hope to continue this journey of growth and success with you. Don’t lose sight of why you do what you do, and never give up on your dreams.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we’ll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let’s explore the wisdom she’s shared over her journey.

PPA Master Craftsman Photographer, Luci Dumas has enjoyed a full-time career for 40 years selling wall portraits and albums in person, she is the “baby whisperer” and photographs children, families, and the occasional wedding in San Diego. Her “superpower” is selling 3 to 8 wall portraits and albums to almost every client.

She also coaches photographers through The Profitable Photographer, and loves supporting people to create the business of their dreams, or just want to make a great business even more successful.

Her popular podcast, “The Profitable Photographer with Luci Dumas” is where she shares her own knowledge and has wonderful conversations with highly successful, and brilliant photographers.

The Heart of the Matter: A Passion for Service

Lucy Dumas’s journey begins with a fundamental principle—serving your clients from the heart. It’s not just about capturing moments but also about crafting an unforgettable experience. Lucy emphasizes the importance of understanding that you’re not just selling photographs; you’re offering an emotional connection. Whether you’re a portrait, wedding, or commercial photographer, this core value remains the same: provide a service that speaks to the hearts of your clients.

Creating Desire through Personalized Value

Lucy mentions that clients don’t walk in saying, “I want wall portraits worth thousands of dollars.” Instead, they come in with desires, dreams, and aspirations. As a photographer, it’s your role to guide them through a journey where they discover the value of what you offer. Lucy believes in connecting with her clients on a personal level, learning about their preferences, and crafting a unique experience tailored to their needs.

Overcoming Objections Gracefully

Objections are part of the sales process, and Lucy has a masterful way of handling them. She recommends asking questions before responding to objections. This approach helps uncover the underlying concerns. For instance, if a client asks about purchasing digitals only, Lucy doesn’t outright decline. Instead, she asks why they want digitals, understanding their motivation. She then aligns her response with the client’s needs, whether it’s saving money, sharing with friends, or archiving images.

Lucy also addresses clients’ common objection to purchasing more later due to budget constraints. She provides flexible solutions like payment plans or dividing payments into thirds, ensuring clients get what they want without financial strain.

Another objection she navigates is when clients struggle to decide between photos. Lucy reassures them that they have time to make up their minds and offers exchanges if needed, instilling confidence in their choices.

Learn more about pricing strategy

Episode 92

The Power of Building Relationships

Lucy emphasizes the significance of building trust and relationships with clients. She likens the process to shopping for a beautiful dress. Clients need guidance, support, and a trusted advisor to help them make the right choices. This personalized approach is vital not only during the sales process but also before it begins. Your website, social media, and marketing materials should reflect your commitment to service and ability to create unforgettable experiences.

Continual Learning and Industry Involvement

For those looking to improve their sales skills, Lucy recommends investing in education and hiring a coach. She highlights the importance of joining photography organizations and attending conventions, which offer opportunities for growth, networking, and sharing experiences with like-minded professionals. Staying engaged in the photography community can lead to personal and professional development.

Creating a Sustainable Business

To build a sustainable photography business, Lucy’s advice is clear: hire a coach. This step can provide you with invaluable insights and guidance, helping you navigate the challenges of entrepreneurship. Additionally, getting involved in local, state, and national photography organizations can open doors to learning, mentorship, and collaboration.

Connect with Lucy Dumas

To learn more from Lucy Dumas and benefit from her expertise, visit her website at Lucy Dumas Coaching. You can also explore her podcast, “The Profitable Photographer Podcast with Lucy Dumas,” available on various platforms.

As a special offer, Lucy is providing eight listeners with an opportunity for a one-on-one “Creating the Business of Your Dreams” session. This deep-dive session will help you clarify your goals and challenges. To schedule your session, reach out to Lucy through her website.

Learn more about product sales

Episode 38

What Luci wants you to know

Selling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Feeling a bit uninspired lately? It happens to the best of us. Sometimes, you might feel like what you’re doing just doesn’t quite fit anymore. That’s normal too.

Here’s some insight on how to rediscover yourself and find your photography niche:

1. Believe in Yourself: Self-doubt can be a real dream-killer. When you start thinking you can’t do something, you stop taking action. Believe that you can, and you’ll find the motivation to keep going.

2. Define Your Values: Start with your values. What matters most to you as a photographer? How can you connect with your dream clients while staying true to your principles? Finding common ground or communicating your understanding of their needs can make a big difference.

3. Attract the Right People: As you change and grow, your ideal clients may change too. It’s essential to attract clients who align with your values. If you’re struggling to find them, don’t hesitate to seek advice or a fresh perspective.

4. Balance Art and Business: Being a photographer isn’t just about taking beautiful pictures. You also need to run a business. It’s a balance. You can follow your heart and make a living with your art; it just takes some effort.

Learn the 7 pieces of a sustainable business

Episode 53

Sharing Images and Respecting Privacy:

Sharing your work is a vital part of being a photographer. However, privacy laws and awareness are changing how photographers can share their work. Here’s how to navigate this:

1. Privacy Matters: Privacy is a big deal. You may not be able to share every image you take, and that’s okay. Reassure your clients that their privacy is important. Focus on showcasing your style and values without compromising their personal space.

2. Quality Over Quantity: You don’t need hundreds of photos in your portfolio or on social media. People want to see your best work and learn about who you are as a photographer. Highlight your value and respect your clients’ privacy.

In a nutshell, photography is a journey of self-discovery and growth. Embrace change, have faith in yourself, and stay true to your values as you redefine your niche. When it comes to sharing images, prioritize quality over quantity, and always respect your clients’ privacy. This way, you can continue to evolve as a photographer while maintaining your integrity.

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Elopement photography is a unique niche within the photography industry, and mastering marketing strategies tailored to it can be a game-changer for your business. To shed light on effective marketing tactics for elopement photographers, I wanted to talk with Heather Anderson, an experienced elopement photographer and marketing coach.

Heather Anderson was a six-figure elopement photographer and guide, and now she’s guiding early photographers and aspiring elopement experts to do the same. Pivoting from high-stress weddings to heart-stirring destination elopements was the best decision she’s ever made and now that she has time back she’s ready to guide other photographers to do the same.

Getting Started with Marketing for Elopement Photographers

Heather emphasizes the importance of using Facebook and Instagram ads to reach your target audience. These platforms offer powerful tools to connect with potential clients. According to her, even if you’re new to paid advertising, Facebook’s AI can work wonders for your marketing campaigns.

Heather recommends using the Facebook pixel on your website, even when you’re not actively running ads. This allows Facebook’s AI to learn more about your ideal clients and serve your content to the right people effectively. She advises patience when it comes to AI learning, suggesting giving it at least two weeks before making any campaign adjustments.

In terms of budget, the landscape has changed in recent years. While you used to start with as little as $5 per day, Heather suggests experimenting with your budget. Typically, spending between $13 to $20 per day for two weeks tends to yield good results.

More about elopement photography here

Episode 32

The Power of Organic Marketing

Before diving into paid ads, Heather emphasizes the importance of organic marketing. Ensuring your website’s SEO is optimized is crucial, and she recommends using platforms like Pinterest to drive organic traffic. Consistency is key, whether it’s creating blog posts or sharing on social media.

Heather uses a combination of tools like Tailwind, Google Analytics, and Hotjar to track her organic marketing efforts. By analyzing the performance of her content, she identifies which pieces resonate with her audience and puts her paid advertising budget behind them.

Standing Out as an Elopement Photographer

One of the keys to success as an elopement photographer is knowing your ideal client. Heather recommends understanding your target audience thoroughly. By doing so, you can craft marketing strategies that resonate with them. Heather also shares the importance of showcasing your unique strengths and finding your marketing superpower, just as each photographer has their unique photographic style.

Navigating the Issue of Being Ghosted

Getting ghosted by potential clients can be disheartening, but Heather offers valuable insights into this common challenge. She suggests that ghosting often occurs when potential clients are price shopping and sending inquiries to multiple photographers.

To combat ghosting, Heather emphasizes the importance of a well-structured workflow. Promptly respond to inquiries through multiple channels like email and text. Follow up with helpful content, and always aim to get potential clients on a call as soon as possible. The personal connection and trust built during these calls can make a significant difference in converting inquiries into bookings.

Evolving Trends in Elopement Photography

Heather notes that elopement photography is on the rise. More couples are seeking unconventional and intimate wedding experiences. Compared to the past, where photographers had to educate potential clients about elopements, today’s couples often come already knowing what they want. This trend can make marketing your elopement photography services more accessible.

Use Instagram reels to build your business

Episode 68

Building a Sustainable Business

In closing, Heather underscores the importance of lifestyle design. Start by understanding your personal goals and the lifestyle you want to achieve. Your business should be built around sustaining that desired lifestyle rather than the other way around.

Heather encourages photographers to picture themselves in five years, envisioning where they want to be. By aligning your business goals with your life goals, you can build a sustainable photography business that brings you both professional success and personal fulfillment.

I hope you find these insights from Heather Anderson valuable in your journey as an elopement photographer. If you want to learn more from Heather, be sure to check out her Instagram and website for further guidance and resources on mastering marketing for elopement photography.

What Heather wants you to know

Destination elopement + wedding photographers can consistently book breathtaking destination weddings while making more money and working less hours when they have the right marketing tools.

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In this episode, we’re diving into an important topic for photographers: how to overcome self-doubt and harness your full potential in your photography business. Self-doubt is a common obstacle that often leads us to play small, but it’s time to break free from its grip and start believing in yourself. In this episode, we’ll explore strategies to conquer self-doubt, set clear goals, and invest wisely in your business.

Recognizing Self-Doubt:

Self-doubt and imposter syndrome are common challenges for photographers. It’s crucial to acknowledge that these feelings may persist, but we can learn to manage them. Many photographers underestimate their capabilities and feel like they’re miles away from achieving their dreams. However, it’s essential to view others’ success as inspiration rather than a barrier.

Embracing Imperfection

While it’s natural to want to improve and grow, remember that where you are now is good enough. Clients often appreciate your work more than you realize. Don’t let the pursuit of perfection hold you back. Acknowledge that your work is valuable and charge accordingly.

Check out the episodes on goal setting

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Setting Clear Goals

To achieve more in your photography business, start by setting clear, specific goals. Define what you want to accomplish, whether it’s doubling your income, working with ideal clients, or freeing up more time. Having well-defined goals will help you create a strategic plan to reach them.

Time Management

Time management is a common challenge for photographers. Balancing client work with business growth can be overwhelming. It’s crucial to allocate time for both client work and essential business tasks. Avoid overloading your schedule with client work, as it can lead to burnout. Delegate tasks when possible to free up more time for strategic planning.

Overcoming Overthinking

Overthinking can paralyze your progress. Combat this by practicing techniques to quiet your inner critic. Set up notifications or reminders with empowering messages to boost your confidence throughout the day. Surround yourself with a supportive network of fellow photographers and mentors who can guide you through challenging times.

Learn more about how you can invest when you can’t afford to

Episode 83

Investment in Your Business

Don’t wait until your photography business is booming to invest in its growth. Consider what investments will pay off in the long run. Whether it’s education, mentorship, or outsourcing tasks, smart investments can accelerate your journey to success.

Key takeaways

It’s time to break free from self-doubt, set clear goals, manage your time effectively, and invest wisely in your photography business. Embrace imperfection and recognize that you are good enough. By implementing these strategies, you can unlock your full potential, achieve more, and build a sustainable photography business that aligns with your dreams.

Remember, self-doubt is a hurdle you can overcome, and your journey to success is within reach. So, believe in yourself, take action, and watch your photography business flourish.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Are you tired of trying to appeal to everyone and feeling like your marketing efforts are falling flat? Do you want to focus on working with clients who truly resonate with your style and approach? If so, you’re in the right place. In this three-part conversation with Heidi Thompson, founder of Evolve Your Wedding Business, we delve into the process of identifying and attracting your ideal photography clients to build a sustainable business.

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time.

Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.

She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 10+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.

Part 1: Defining Your Ideal Client

Heidi kicks off the conversation by emphasizing the importance of understanding your ideal client. Instead of trying to be everything to everyone, you’ll learn how to narrow your focus and connect with the clients who truly appreciate your work.

Key takeaways from Part 1:

• Your ideal client isn’t just a demographic; it’s someone who values what you offer.
• Get specific about who your ideal client is and what they care about.
• Ask yourself what problems you solve for your clients and what they’re looking for in a photographer.
• By defining your ideal client, you can tailor your marketing efforts to attract the right audience.

Learn the 7 pieces of a sustainable business

Episode 53

Part 2: Conversations with Your Ideal Clients

In Part 2, Heidi shares the importance of talking to your ideal clients to gain valuable insights. She discusses the benefits of conducting interviews or surveys with past clients who fit your ideal profile.

Key takeaways from Part 2:

• Actively seek conversations with your ideal clients to understand their motivations.
• Identify commonalities among the clients you’ve loved working with.
• Learn about their personalities, values, and the problems they want you to solve.
• Listening to your clients’ language allows you to align your marketing with their needs.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Part 3: Applying What You’ve Learned to Your Marketing

In the final part of our conversation, Heidi provides actionable steps to apply your newfound knowledge to your marketing efforts. She emphasizes the importance of using the language and themes your ideal clients resonate with.

Key takeaways from Part 3:

• Transcribe interviews or surveys with your ideal clients to identify their language and motivations.
• Update your website and marketing materials to reflect your clients’ language.
• Create content that directly addresses the problems and concerns your ideal clients have.
• Tailor your marketing to connect with your audience on a deeper level.

Common Mistakes and Success Stories

Heidi also shares common mistakes photographers make when trying to identify their ideal clients and offers success stories of photographers who have successfully applied these principles to their businesses.

Building a Sustainable Business

Lastly, Heidi discusses the importance of building a sustainable photography business by focusing on what truly matters and eliminating activities that don’t yield results.

Key takeaways for building a sustainable business:

• Identify and prioritize activities that generate results.
• Don’t be afraid to say no to strategies that aren’t working for you.
• Prune your business to make room for growth and better opportunities.

Are you ready to evolve your photography business and start attracting your ideal clients? Dive into this episode and take the first steps toward building a sustainable photography business that aligns with your passion and purpose.

For more valuable insights from Heidi Thompson, visit her website Evolve Your Wedding Business and connect with her on Instagram.

Remember, progress is more important than perfection, so start now and watch your photography business thrive.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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For most of us, work can take too much from us. And the idea of designing your business to fit around your life seems impossible. There’s always more to do. In this episode, we’ll talk more about what you can do to feel less overwhelmed.

When you run your own business there’s a never-ending list of things you can – and feel like you should – do. And everything can seem equally important and you might feel overwhelmed and stressed. That’s often how I feel. 

Maybe I’ve said yes to too many things at once or things have taken longer than I thought and I’m left with too much to do. But it’s not possible to do everything at once. You can only do one thing at a time, so the thing that works for me is to write it all down, every single little thing. And from there you can do different things. 

Learn how to outsource as a photographer with Jan Madigan

Episode 24

Either start with some of the small things. The things that will just take a few minutes to get out of the way to get some momentum. And then maybe you can ask yourself, out of everything on the list – if you can only do one, which will make the biggest difference in your business? Because so often we do things out of habit, without considering if they actually have a purpose. 

And so often we do client work first because it can often become a mental burden. Doing client work is of course very important. But instead of tackling that first, I recommend that you set aside specific days to deal with it and give yourself a long delivery time so that you always have time to focus on your business. 

So, take a look at your list with all the things and choose one thing to start with. And when that is done you can choose what to prioritise next. 

I’ve tried different strategies and one that’s worked very well for me, has been to write each item on a separate posit so I can only see one at a time so I won’t get distracted by seeing all the things.

Those are my main strategies when I’m in the midst of what feels very chaotic. But really, I urge you to take a step back. And start long-term planning. 

Decide on what matters most to you and structure your life (and business) around that. 

At the end of October, I’m setting up another Plan your best year yet mini workshop, where we’ll plan out 2024 together – just like we did last year. You’ll get all the details when it’s ready. 

But in the meantime, write down all your non-negotiables. Everything you can’t not do. And one thing you should count as a must is time off. Time with your family. Time just for you. Maybe you need more sleep, more time outside, more time with your kids. And that is most important. 

Because something you might notice when you start thinking about it, is that things take the time you have available. 

If you suddenly get sick or something comes up, things will still be okay. You’ll still get new clients, deliver work and the world won’t come to an end. 

More on creating balance with Jenna Henderson

Episode 6

When I took a few months off last year, I still got new clients. I still managed to get the most important things done. And what I didn’t do was probably the things that weren’t that important. 

Right now I have so many things I want to do. But I can’t do them all so I have to choose. And most of the things I want to do, but don’t have the time for, no one knows about so it doesn’t really make a difference. Sure I still hope to get them done, but I’ve chosen to make new podcast episodes over posting daily on Instagram. I’ve chosen to set up more sessions for my group program over updating the course platform. I want to do it all, but that’s not an option right now. 

Key takeaways

Be to be ok with things not being perfect – and not being done. Because things won’t ever be perfect and there will always be more you can do. 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer.

Catherine Guidry is a New Orleans-based wedding photographer, podcaster, and educator. In the past almost 15 years, she has built a business alongside her business partner and husband Brad Michael, been featured in a variety of publications including Brides, Over the Moon, Southern Brides, Style Me Pretty, The Knot..and is now helping other photographers and creative entrepreneurs embrace imperfection and pursue their passions through the podcast “Mistakes Make Magic,” her membership community the Wedding Photography Society and a variety of online wedding photography courses. Her greatest achievements lie in creating memorable experiences for her clients and teaching other creative entrepreneurs and photographers how to successfully run their businesses!

Understanding the Foundations of Pricing

In this segment, Catherine shares valuable insights into the essential foundations of pricing for photographers. From understanding your expenses to setting a solid base price, Catherine’s advice will help you gain clarity on your pricing structure and ultimately ensure you’re earning what you deserve.

1. Expense Awareness: Catherine emphasizes the importance of understanding your expenses as a photographer, which can be challenging due to the industry’s income inconsistency.
2. Monthly vs. Annual Bills: She recommends switching bills to monthly payments to gain a better grasp of monthly expenses, making it easier to calculate your yearly income needs.
3. Goal-Oriented Approach: Catherine suggests setting monthly income goals and tracking your progress. It helps you stay on top of your financial targets and seize opportunities to earn more.
4. Fair Compensation: When working with subcontractors or assistants, aim for fair compensation by discussing their roles, hours, and pay transparently.
5. Buffer in Pricing: Always include buffers in your pricing for unexpected expenses like transportation or food costs during shoots.

Overcoming Common Pricing Mistakes and Achieving Sustainability

Catherine discusses common mistakes photographers make when it comes to pricing. Learn why it’s crucial not to base your prices on what others are charging and the potential downsides of pricing too low or too high. Catherine also shares her tips for handling pricing objections from clients and how to incrementally raise your prices to reach that sweet spot.

1. Avoid Pricing by Comparison: Don’t base your prices on what others charge. Understand your unique value and pricing needs.
2. Stand Firm in Pricing: While empathetic to clients’ concerns, Catherine advises standing firm in your pricing, reinforcing the value you provide.
3. Incremental Price Increases: Gradually raise your prices based on your experience and demand. Evaluate your bookings and adjust accordingly.
4. Continuous Learning: Keep educating yourself. The photography industry evolves, so stay updated with podcasts, YouTube, and courses.
5. Build Gradually: Building a sustainable photography business takes time. Take it one step at a time and gradually implement the knowledge and strategies you acquire.

Pricing in photography is challenging, but Catherine’s insights shed light on this critical aspect of building a thriving, sustainable photography business. Remember, it’s okay to learn from mistakes and grow steadily. Your journey to success begins with knowledge, awareness, and the determination to provide exceptional value to your clients.

Learn the 7 pieces of a sustainable business

Episode 53

What Heather wants you to know

Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business!

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Free Resources from Heather

Website

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

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Join the Facebook group

Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients. 

Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches. 

But for you to get inquiries, it’s not enough for you to have a website that shows up when people are searching.

In this episode, you’ll learn how important it is to build a website that WORKS if you want to get bookings.

This is a replay of episode 61.

Check out the full show notes.

Key takeaways

So often I see photographers taking things for granted. You know what high-resolution images mean, or what the purpose of an in-person sales meeting is. But you have to spell it out for your clients. You have to show that you are the expert that your clients are paying you to be. That must be reflected on your website. But you have to use language that they can understand and relate to. 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

In this episode, Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn’t need to change her personality as an introvert to be successful in her business and make six figures income.

Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what you have to offer.

What we talk about in this episode:

• What is an introvert
• How to communicate as an introvert
• The benefit of introversion
• How to preserve your energy
• The extrovert ideal

Check out the full episode to learn more about how to use your introvertedness as an advantage for your business!

For links and resources discussed in this show:

This is a replay of episode 12.

Check out the full show notes.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life.

What we talk about in this episode:

• Why price for your needs and wants.
• How higher prices sustain the market.
• How low prices are hurting you. And everyone else.
• Why higher prices are a good thing for everyone around you.

This is a replay of episode 19.

Check out the full show notes.

Key takeaways

Reasons to raise your prices

• You’ll have more time. TIME to spend how you want. Because you have to work less, to get enough money in. Your family benefits from more quality time, and you get more relaxation. 
• You’ll have more money. You can spend it on your community. You can invest in learning. Maybe get a housekeeper or hire a food service (giving you more time).
• You’ll afford to grow your business. You will have the time and money to invest back into your business. This is essential for long-term success.
• You’ll create a better client experience. Because you need fewer clients, you can make each experience more special. You will have happier clients. This means more positive reviews and referrals. 
• You’ll encourage your colleagues to increase their prices too. When you set prices that sustain you, others can do the same. 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

In this episode, Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact, and importantly lead to profitable, sustainable businesses.

She has many years of experience and has worked with great companies such as Amazon and Apple. Currently, she has her own business and helps companies to grow and develop a sustainable brand over time.

The foundation of an authentic brand is to understand who you are. It’s what you stand for, what values you believe in, and what the core message behind your business is.

What we talk about in this episode:

• How to create a personal brand
• Branding is not only having a logo
• Surround yourself with the right people
• Overcome imposter syndrome
• Define your core message and what makes you stand out!

For links and resources discussed in this show:

See the full show notes

Danielle Garber on Instagram

This is a replay of episode 4.

Check out the full show notes.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life.

What we talk about in this episode:

• Why price for your needs and wants.
• How higher prices sustain the market.
• How low prices are hurting you. And everyone else.
• Why higher prices are a good thing for everyone around you.

This is a replay of episode 19.

Check out the full show notes.

Key takeaways

Reasons to raise your prices

• You’ll have more time. TIME to spend how you want. Because you have to work less, to get enough money in. Your family benefits from more quality time, and you get more relaxation. 
• You’ll have more money. You can spend it on your community. You can invest in learning. Maybe get a housekeeper or hire a food service (giving you more time).
• You’ll afford to grow your business. You will have the time and money to invest back into your business. This is essential for long-term success.
• You’ll create a better client experience. Because you need fewer clients, you can make each experience more special. You will have happier clients. This means more positive reviews and referrals. 
• You’ll encourage your colleagues to increase their prices too. When you set prices that sustain you, others can do the same. 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

• Updates 
• Pricing Psychology 
• Creating an Anchor 
• How to make something valuable 
• Working backwards from goals 
• Evaluating our capacity 
• Planning for slow months 
• Regulating our nervous system 
• Keeping expenses low 
• Finding aligned partners 

Some notes from Kristin on what this episode is about:  

So glad you’re here! If you want to work together more in 2023, book a discovery call ⁠here⁠!

Mastermind, Danger School Group Coaching, 1:1 Consulting – ⁠dangerschool.com⁠ 

⁠www.kristinsweeting.com ⁠

⁠Connect with Kristin on IG

Follow Kristin’s podcast Dangerous Creatives

There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events.

In all of these examples, you’re relying on someone else and you don’t own your own platform.

This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU!

In this episode you’ll hear about:

• How Google works and what you can do to increase the chance of showing up in search results
• What factors Google evaluates to rank the websites
• How to stand out in a saturated market
• What pages actually show up when someone is searching

This is a replay of episode 15.

Check out the full show notes.

Key takeaways

When your website is working for you, you can skyrocket your business.

Your website’s content and keywords have to be relevant. Your website doesn’t have to be big, doesn’t have to be fancy, but it has to be good.

It has to be quick and easy to use. Your website has to have authority, which links going into your website will help you get, and it’s all about getting to page number one. Because so few people will click on it to see what’s on the next page.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

In this episode of the Feminist Time, Productivity & Rest podcast, your host Vikki Louise welcomes you to explore the world of innovative time management systems and tools. Join Vikki, the UK’s leading Feminist Time, Productivity and Rest Coach, as she shares her expertise in solving time problems for individuals and organizations while maximizing productivity and promoting self-care.

Vikki is the UK’s leading Feminist Time, Productivity and Rest Coach, innovating outdated time management systems and tools that simply have left us overworked, busy and less productive. After graduating from the London School of Economics, she worked in finance, and tech, before founding her coaching company. She helps individuals and organizations solve their time problems, while achieving more, and hosts the top 1% “Feminist Time, Productivity & Rest podcast”, downloaded over 600,000 times.

Vikki’s Journey and Expertise

Vikki begins by sharing her journey from the finance and tech sectors to becoming a renowned coach and founder of her coaching company. With a degree from the London School of Economics, she brings a unique perspective to time management and productivity. Her goal is to help listeners achieve more while maintaining a healthy work-life balance.

The Myth of Overwork

Vikki challenges the notion that working harder and longer leads to increased productivity. She explores the negative effects of overwork, including burnout and decreased efficiency. It’s important to rest and take care of yourself. Consider those essential components of productivity and success.

Learn the 7 pieces of a sustainable business

Episode 53

Redefining Time Management

Drawing on her experience, Vikki presents a new approach to time management that prioritizes personal well-being. She discusses the outdated nature of traditional time management systems and tools and proposes innovative alternatives to help listeners reclaim their time and energy.

The Power of Saying No

Be sure to set boundaries and say no to tasks that don’t align with your priorities. In the episode Vikki gives practical tips on how to communicate assertively and establish healthy boundaries in both personal and professional settings. By learning to say no, you can regain control over your time and focus on what truly matters.

Productivity through Rest

Rest is a crucial factor in maintaining productivity. In the episode Vikki explores different rest strategies, including intentional breaks, mindfulness practices, and adequate sleep. By incorporating rest into their routines, listeners can enhance their productivity and overall well-being.

Feminist Approach to Time

Vikki highlights the feminist perspective on time management and its role in promoting gender equality. She discusses the challenges women face in balancing multiple roles and responsibilities and offers strategies for reclaiming time and fostering empowerment.

Takeaways for Success

Vikki concludes the episode by summarizing the key takeaways for achieving success through feminist time management. She emphasizes the power of doing less to achieve more and encourages listeners to prioritize their well-being and set boundaries. By implementing these strategies, individuals and organizations can create a more sustainable and fulfilling approach to time management.

What Vikki wants you to know

It’s possible to do less and achieve more!

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Website (free guide inside)

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

Follow me on Instagram

Join the Facebook group

How to stand out from the crowd, so you get booked?

If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen.

Instead of competing only by the price, show your personality and your values. You’re more likely to get booked because of that. And you can charge more because you’re unique, instead of just another one. So booking more can look like more shoots, for more money or more of the right people.

When you’re showing up as yourself, you’ll start to attract Better clients. And by better, I mean people that are more like you. One photographer’s dream client is another photographer’s nightmare, which is SO great. There are right people out there for YOU – you just have to dare to show up as yourself instead of hiding away or trying to be someone you’re not.

The most unique thing about you could be what you’re most afraid of showing – which might be the things your right clients would love the most. 

Check out the full episode to learn more about how you can stand out to get more of your dream clients by showing YOUR personality and magic!

This is a replay of episode 11.

Check out the full show notes.

Key takeaways

Think about how you can help your dream clients. What do they need from you? 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

In this episode, Nicole den Harder shares her experiences and expertise in creating a strong online presence, connecting with clients, and nurturing relationships. Whether you’re a wedding photographer, a newborn photographer, or a branding photographer, these strategies can help you attract the right clients and build a sustainable business.

Nicole den Harder is a photographer from Holland specializing in personal brand, business, and product photography. She loves working with entrepreneurs who have a clear vision and helps them visually represent their brands through her expertly captured images. Nicole also offers an online course to teach photographers and webshop owners how to create their own atmospheric photos.

The Exhaustion of Trying to Be Everywhere

Nicole and Ingvild explore the common trap of trying to be present on every platform and the toll it takes on photographers. They emphasize the need for balance between work, personal life, and health. They discuss the importance of avoiding overextension, absorbing excessive information, and underpricing services.

Effective Marketing Strategies

Nicole dives into her insights on effective marketing strategies. She highlights the value of building genuine connections and engaging with followers on platforms like Instagram. Nicole also emphasizes the importance of having a strong website optimized for search engines (SEO) to drive traffic. She discusses the symbiotic relationship between Instagram and a website, where Instagram focuses on day-to-day interactions and the website serves as a long-term strategy. Additionally, she shares the benefits of building an email list and sending newsletters to nurture client relationships and share valuable content and offers.

Nurturing Client Relationships

Nicole and Ingvild discuss the significance of consistent effort and engagement in nurturing client relationships. They stress the importance of engaging with followers, responding to messages, and personalizing interactions to build strong connections. While personal content may receive more engagement, they highlight the need to include sales and offers in marketing efforts to ensure clients are aware of available services.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

The Importance of Authentic Branding

Nicole shares her perspective on authentic branding. She explains that branding goes beyond aesthetics and involves being true to oneself and effectively communicating value to the audience. Nicole emphasizes the importance of consistency across different platforms while acknowledging that messaging and tone may vary based on the audience and platform. She highlights authenticity, connecting with clients on a personal level, and building trust as key components of effective branding.

Tips for Offline Marketing

Nicole provides insights into offline marketing strategies. She encourages photographers to engage with people in real life and initiate conversations with potential clients. Nicole suggests attending networking events, connecting with web designers, and seeking collaborations with professionals who can benefit from photography services. She emphasizes the need to tailor conversations to the specific audience and needs of the target clients.

Attracting the Right Clients

The conversation shifts to attracting the right clients. Nicole recommends seeking feedback from previous clients to understand what triggered their choice of photography services. She suggests rewarding clients who provide reviews or advice with something extra as a token of appreciation. Nicole also advises photographers to create a clear picture of their ideal client to focus marketing efforts effectively.

Building a Sustainable Business

Nicole and Ingvild discuss practical steps for building a sustainable photography business. They highlight the importance of developing a schedule or agenda to structure work time effectively. They encourage photographers to plan and prioritize tasks to stay on track and meet their goals. They also stress the benefits of aiming for a steady monthly income to alleviate financial stress and provide stability in the business.

Learn the 7 pieces of a sustainable business

Episode 53

Conclusion In conclusion,

Nicole and Ingvild emphasize the importance of effective marketing, consistent branding, and nurturing client relationships for building a sustainable photography business. They encourage photographers to find a balance between online and offline strategies, leverage social media platforms like Instagram, create a strong website, and engage with potential clients in real life. By implementing these strategies, photographers can attract their ideal clients and create long-term success in the industry.

What Nicole wants you to know

Start before you’re ready! You’re never totally ready for anything, so just get started, learn along the way. Use social media like Instagram to really connect with your audience. That’s what helped me grow my business!

Instagram

Website

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

Follow me on Instagram

Join the Facebook group

A follow-up to episode 85 and episode 87 on creating sustainability.

I’m taking you along on the journey and giving you some tips on how you can create space for what matters most to you.

Here’s how to handle busy season:

• Write down everything you’ve got going on
• Prioritize
• Outsource
• Create a plan so you can avoid this happening again

Learn how to outsource as a photographer with Jan Madigan

Episode 24

Key takeaways

Prioritize your todo list and try again next year:)

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

Do you feel like you should grow as fast as possible?

In the fast-paced world of business, the concept of slow growth may seem counterintuitive. However, Sarah Lewis, the creative mind behind Slate and Brush, has found success by embracing a deliberate and sustainable approach to business expansion. In a recent conversation, Sarah shared her insights on the benefits of slow growth, the importance of multiple revenue streams, and the significance of building strong systems and client relationships. Let’s delve into her thoughts and discover how her strategies can inspire entrepreneurs seeking long-term success.

Sarah Lewis is a watercolor artist, overly obsessed dog mom, and pizza lover who started Slate + Brush Design Studio in 2018 after wanting to create a special wedding gift for a friend while working her day job
as a costume designer. Fast forward five years and she is now a full-time artist who has worked on over 100 weddings and events, has sold thousands of products in person and online, has painted many sweet pets, and continues to grow and scale her business every day. Her goal is to always bring a smile to her customers’ faces (usually with a pun) and to make her pieces one-of-a-kind and memorable to everyone who sees it!

Word-of-Mouth and Instagram

A Powerful Duo Sarah’s journey began with an impressive accomplishment – she achieved 100% word-of-mouth and Instagram-driven growth for her business. Through the power of referrals and the visual allure of her work showcased on social media, Sarah managed to establish a solid client base without spending a single dollar on advertising. This organic growth strategy not only highlights the value of a remarkable product but also emphasizes the potential of leveraging social media platforms effectively.

The Power of Multiple Revenue Streams

COVID-19 posed a significant challenge to many businesses, particularly those reliant on specific industries like weddings. However, Sarah’s decision to diversify her revenue streams proved to be a game-changer. By offering products such as cards and art prints alongside her core services, she was able to tap into a new market during the pandemic. This flexibility allowed her business to thrive even when certain sectors experienced a temporary decline. Sarah’s experience highlights the importance of exploring different avenues to ensure stability and adaptability in the face of unpredictable circumstances.

Learn the 7 pieces of a sustainable business

Episode 53

Balancing the Seasons of Business

Sarah also emphasized the importance of finding balance within her business. By analyzing the seasonal fluctuations in her industry, she discovered how different aspects of her business could thrive during specific periods. For example, while the demand for artwork might be lower in January, the wedding season picks up, creating a natural balance between different revenue streams. By understanding these patterns, Sarah ensures a more even distribution of workload throughout the year, reducing the risk of overwhelming busy periods or slow seasons.

The Art of Slow Growth

In a society that craves instant gratification, the idea of slow growth may seem daunting. Sarah, however, argues that rapid expansion can be risky, as it often leads to a lack of preparedness and the potential for costly mistakes. Slow growth, on the other hand, allows entrepreneurs to establish robust systems, such as a customer relationship management (CRM) tool, which becomes essential for managing clients, contracts, invoices, and project timelines. This deliberate approach ensures that the business can scale efficiently without compromising quality or customer satisfaction.

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

Start with Mastery, Then Expand

Sarah’s advice for aspiring entrepreneurs is to focus on mastery in one area before expanding into others. By honing your skills and delivering exceptional results, word-of-mouth referrals will become a powerful marketing tool. Sarah’s success lies in her ability to offer a specialized service that resonates with her target audience. It is through this process of refining and perfecting her craft that she has built a loyal customer base and gained a reputation for excellence.

The Patience Payoff

Impatience and financial uncertainty often tempt entrepreneurs to take on projects that are not the right fit. Sarah advises against this approach, urging entrepreneurs to trust their instincts and say no to opportunities that do not align with their vision. By staying true to one’s brand and focusing on ideal clients, entrepreneurs can create a positive and fulfilling work environment. The initial financial sacrifice is outweighed by the long-term benefits of building a strong reputation, attracting the right clients, and maintaining a genuine passion for the work.

Sarah Lewis’s journey with Slate and Brush showcases the power of slow growth in achieving sustainable success. Through her deliberate approach, she has built a thriving business that relies on word-of-mouth referrals, strategic use of social media, and multiple revenue streams. By embracing the seasons of her industry and finding balance within her business, she ensures stability and adaptability. Sarah’s emphasis on mastery, patience, and saying no to opportunities that don’t align with her vision demonstrates the importance of staying true to one’s brand and building strong client relationships. As entrepreneurs seek long-term success, Sarah Lewis’s insights serve as a valuable reminder that slow growth can lead to sustainable and fulfilling achievements.

What Sarah wants you to know

Even though slow growth isn’t flashy or as “fun” as some people post about on Instagram, slowly creating a business that you absolutely love and creating a community that fully supports you and refers you to everyone they know is way better in the long run!

Instagram

Free Resources from Sarah

Website – Use code THANKYOU for 10% off your purchase

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

Follow me on Instagram

Join the Facebook group

A follow-up to episode 85 on creating sustainability.

I’m taking you along on the journey and giving you some tips on how you can create space for what matters most to you.

Here’s how you can create more space in your life and business:

• Outsource what you can.
• Plan for the things that are most important to you first. And the other stuff can fit in around those.
• Start batch working.
• Set boundaries and say no (as much as you can).

Learn how to outsource as a photographer with Jan Madigan

Episode 24

Key takeaways

Put yourself first. Say no more. It will be ok.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

Pinterest is a helpful place for photographers to show their pictures and find the right clients. In this podcast episode, Jen Vazquez will share how you can get started with Pinterest today.

Check out the full show notes 

What Jen wants you to know

Pinterest is for photographers who want to grow their businesses in about an hour a week.

Instagram

Pinterest

Free Pinterest Resources from Jen

YouTube

Website

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

Follow me on Instagram

Join the Facebook group

Have you thought about using Pinterest to reach more clients?

Pinterest is a helpful place for photographers to show their pictures and find the right clients. In this podcast episode, Jen Vazquez will share how you can get started with Pinterest today.

Jen Vazquez is the founder and CPO (Chief Pinterest Officer) of Jen Vazquez Media and is known to many as the Pinterest Queen. She guides hyper-busy female service providers to create one streamlined marketing workflow. Her Pinterest agency supports busy service providers who want to outsource their Pinterest marketing because they recognize Pinterest’s effective traffic but prefer to work in their genius zone and leave Pinterest to an expert.

Achieving sustainability in your business

A sustainable business is one where you balance working too much and working too little. It’s when your business pays you and you can still enjoy your days off with your family and friends. 

It may be hard to find that balance if you’re not aware of how to manage your business, and that includes marketing, paying off your expenses, and a lot more. But once your business becomes profitable and you get to enjoy your life more, that’s when you start becoming sustainable.

Learn the 7 pieces of a sustainable business

Episode 53

Posting on Pinterest

Pinterest is an amazing platform for photographers that will take you just a little bit of time if you have the right workflow. It is perfect for your photography business goals. When you figure out how to promote your business this way it’s will really help you out.

You have to envision that with Pinterest, you can grow your business. 

When you use Pinterest analytics, it can be overwhelming at first, but these numbers help you grow your business. It tells you what went wrong and what went right. They’re not just vanity numbers, but you really have to understand them so that you know what to do about them. 

When you use Pinterest, you shouldn’t focus on the number of saves, but the number of clicks you get to your website. So don’t just focus on creating content or pinning content for the sake of saves, you also need to direct them to your content and brand. 

Learn how to use Pinterest to get new clients on autopilot with Kate Wilkinson

Episode 14

How to make your Pinterest account work

Pinterest isn’t really social media, it’s a search engine like YouTube. If you’re wanting to test out Pinterest, do it now, even if it’s not great. At the very least, start the process.

Here are some of the things you should do to make your Pinterest account reach your target clients:

1. Use the right keywords. They are the secret sauce to finding success on Pinterest. You don’t need to create hashtags anymore as these are not useful because they can’t be clicked. You need to use keywords in all your Pinterest boards, and on all your pins. Use your keywords in the board description, in the title, and in your pins. 
2. Create an optimized profile. Pin the points that your client may have or what they’re looking for. Be that photographer that your dream client is looking for. 
3. Write or create the right content. Have educational content for your clients. You can rotate and reuse the content you create on your other social media platforms. You can do FAQs, and some tips for your niche clients. There are so many things that you can create content about. 
4. Use location-based keywords on 90% of your content. This will help you attract the right clients. Be very specific about the location. 

Photographers, in general, have more photos than anyone else. You can do three to four pins a day because two of the pins can be from your content and two of the pins, or even three of the pins a day, can be your gorgeous photos.

How to avoid mistakes

1. Use the same image profile image on Instagram as you do on Pinterest because it makes it easier for people to find you.
2. When researching how to use Pinterest, always look at how old it is. If the content is older than six months, it may not be accurate. If it’s less than six months, it could be accurate. But test it.
3. Don’t go all in on what someone says. Strategies also change.

Use a workflow to help you fit Pinterest work into your marketing. Your marketing workflow typically starts with your content. Whatever you’re sharing, share it on all the platforms, and don’t worry about sharing something on Instagram, and then immediately putting it on Facebook. Nobody sees all of the content on all platforms all at once.

How to improve your photography workflow and save time with Charlotte Isaac

Episode 36

When you’re pinning, it should be from the content you already have. When you’re doing graphic work, think of all your platforms and create all the sizes you need. Make sure that you get to post it on multiple places and just get that little bit of extra out of it. But if you start from scratch, every single time you’re posting something on every platform, you are going to get exhausted.

It’s just a little bit more work and you get a lot more reach, and that’s how it’s worth it.

What Jen wants you to know

Pinterest is perfect for photographers who want grow their businesses in about an hour a week.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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I’ve been hosting this podcast for almost two years now. Having a sustainable business isn’t as easy as it should be.

One of the first episodes I recorded was about my thoughts on sustainability and what it’s about. So I decided to look at what I said back then as it doesn’t feel like my business is very sustainable at the moment.

Here are some tips on how you can start making your photography business more sustainable: 

• Taking time off
• Putting yourself first
• Working towards goals
• Being creatively fulfilled
• Working with clients you love
• Marketing in a way you like and can keep doing
• Building confidence and mindset
• Preserving the environment

Other things worth mentioning is: Outsourcing and automating, having systems, setting boundaries, changing and evolving, building your business around your life instead of the other way around, having profitable prices, being ethical, saying “no” to focus on your business and not just the fun part. 

Learn how to outsource as a photographer with Jan Madigan

Episode 24

And there are so many things that we can still learn from the community and from other businesses as well.

Key takeaways

It’s ok to be a work in progress. There’s always room for change. And change is coming.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Learn more about the Sustainable Photography Program

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Shooting in direct sunlight can be quite scary for many photographers.

In this episode with Emily Choy, she’ll share her secrets on how she embraces the weather and different lighting conditions when she’s photographing. 

 Emily Choy is a photographer in Oahu, Hawaii. She brings a casual but elegant approach to create something editorial, cinematic, and documentary style. Her work has an emphasis on emotion and creativity, and today we are talking about her unique way of embracing the weather and giving you some tips for shooting in bright sunlight.

What makes a business sustainable?

Your business can become sustainable when you know your limits. When you can’t do some of the processes or tasks in your business you can outsource or create systems for you to save time. This also helps you avoid getting burnout. 

Learn how to outsource with Jen Madigan

Episode 26

When you save time, you open more opportunities for you and your business. You can focus on more exciting and fun things that will help you earn more for your business. 

Developing creativity while owning a business

Always look for inspiration. When you save time by outsourcing and using automated systems, you free up time to look for inspiration outside the industry. 

At the end of the day, you’re still a photographer and a business owner. Allow yourself to be creative while also doing the business side of photography. 

Learn how to deal with business as a creative

Episode 1

How to embrace weather and light?

In tropical areas like Hawaii where Emily lives, the weather can really be tricky. Here are some tips on how you can prepare for different weather:

1. Always manage clients’ expectations. Communication is key. Upload information to your website, like FAQs, send out emails, and talk with your clients beforehand.
2. Have a backup location or a plan B. Sometimes you can reschedule your shoot, and other times you just have to find a way to make it work on the day.
3. Decide what to do in case of unexpected weather. Send your clients an email on how to prepare and tell them about your plan B.

Shooting in broad daylight

Direct sunlight is many photographers’ worst nightmare, but it doesn’t have to be. Just know that it can cause harsh shadows and blown-out highlights, which can ruin shots.

Many photographers take pictures during “golden hour,” just after sunrise or before sunset. But if you want to (or have to) take on the challenge of shooting in direct sunlight, here are some tips:

1. Be upfront with your clients. They need to know what kind of photos to expect since they differ from the soft golden hour look. 
2. When you shoot portraits, watch out for the types of shadows cast on their faces.
3. Play with poses. You can do something like hands in front of their eyes or you can have them look down or even turn their face up towards the sun with their eyes closed.
4. Explore your camera settings to get the different effects on shoots.
5. Take some breaks or rest if needed.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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As photographers, we often deal with clients who are interested in working with us and some can’t afford our services. 

So what can you do? There’s nothing we can do about those clients who can’t afford us. There’s always gonna be someone who can’t afford what you have to offer, but when it comes to those people who do have the money, but choose to prioritize differently, those are the ones that we can do something about because in many cases, they can afford it.

There’s no right or wrong here, but oftentimes couples don’t see that they have a choice because it’s so common to spend the money on the dress, the cake, the sit-down dinner, and the decor, that it doesn’t occur to them to prioritize differently.

And it’s the same for you as the photographer. 

You have to figure out what will serve you better in the long run. Is it a new lens? Or a bigger client wardrobe, another styled shoot to be able to outsource your marketing to have a new website? The fun things aren’t always the best option for your business.

Investing in your business

If you take care of the important things first then you’ll be able to free up time and money to do more of the fun things, the creative things. But if you only or mainly focus on what you want to do, then it’s gonna be harder for you to have that profitable and sustainable business taking care of you.

Learn how investing can improve your business

episode 79

Starting a business costs money, even a lot of money, only a few people get to start up and make money right away. For many, there’s gonna be a lot of investment and a lot of work before it starts paying off. 

When you’re growing a business, figure out what your priorities are that’ll help you to grow your business, like improving you processes.

Focus on how you want to make that happen. Maybe that means letting go of some of the fun expenses, like workshops and client wardrobes and lenses, and using that money towards education and outsourcing instead. But if you’re at the point where you don’t have any funds to move around, you can focus on getting that starting money. This can be a way to do just that:

1. Avoid borrowing money and look for the clients you’ve worked with so far, and look at everything you have to offer.
2. Make a list of what you can offer. Write down what you have to offer, everything currently offer, or that you could offer from different kinds of sessions to products.
3. Get in touch with your clients and make that offer. 

The important thing to remember is that this is a great service to your clients. Most of us don’t offer our clients enough services or products. You’re doing your clients a favor by giving them this choice, reaching out to them, being personal and friendly, and making it easy.

There are many uncomfortable things involved in running your business. But if this is something that can help get you closer to investing in your business or having a more profitable business, then why shouldn’t you do it? And this is something that can truly be a way of serving your clients better.

Key takeaways

You never get done with investing in your business. There are always gonna be costs and you should always strive to be better. And investing time and money is the best way to get better results. Sure there are budget options and DIY options, but you don’t want those kinds of clients yourself, do you?

The best way to get across the right vibe of being worth investing in is to invest in yourself. 

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Learn more about the Sustainable Photography Program

If so, you might want to ask yourself, do I want to keep doing this or can I do it in a different way, or do I need to start a new chapter in my life and business?

You may love photography as a hobby, but when you’re not on the right track, both in your business and creatively, you might need help. Basically, you love what you’re doing but because of the workload you end up procrastinating and can easily end up burnt out.

In this podcast with Yvonne van Dalen, you’ll learn how to get back on the right track in your photography business, by following your passion.  

Check out the full show notes

What Yvonne wants you to know

Work from the soul and embrace your savvy self, you are perfect and people need what you do.

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Ingvild Kolnes is the host of the Sustainable Photography podcast, an educator for photographers, and is ready to help you with your photography business.

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Are you a photographer who’s constantly drained? Do you dread the thought of working with yet another client?

If so, you might want to ask yourself, do I want to keep doing this or can I do it in a different way, or do I need to start a new chapter in my life and business?

You may love photography as a hobby, but when you’re not on the right track, both in the business and leisure aspects, you might need help. Basically, you love what you’re doing but because of the workload you end up procrastinating and can easily end up burnt out.

In this podcast with Yvonne van Dalen, you’ll learn how to get back on the right track in your photography business, by following your passion.  

Yvonne van Dalen is a Creatives Business Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creative entrepreneurs worldwide turn their passion into a profitable business. Yvonne’s signature method has enabled her to create multiple (passive) income streams while working only 20 hours a week, raising two kids, and surviving depression. She now teaches this method to her 1-to-1 clients and group program students, helping them make the transition into full-time photography, 30X their income, and even make EUR 26,000 in one single day. Many of Yvonne’s clients now run their own successful creative business that makes them more money in less time and attracts clients on auto-pilot.

What makes a business sustainable? 

Yvonne has some great thoughts on sustainability: Sustainability is taking good care of your health first so you can perform best. You give your best when you feel good about yourself. When you prioritize your self-care, you also allow your business to grow. 

It also means your business has systems in place so you don’t need to repeat things over again. You can also automate processes, or ask for help by hiring a team or a virtual assistant. 

Your business becomes sustainable if you stick to these principles. When it’s your free time, don’t try to mix in some work. And when you work, focus on the task and don’t multitask.

Be the best version of yourself

If you constantly work or book sessions without having time off to rest, your ruining not just yourself but you’re hurting your business as well. A lot of photographers, especially when they start out, feel they need to be a certain way. And that stresses them out and they become unsure of themselves. They feel like an imposter, and that takes away the opportunity for them to show that they are the best person out there for their clients. 

Learn how to deal with imposter syndrome

Episode 25

Everyone gets 24 hours per day, and what you do in that 24 hours is important.

How do you spend your time? If you’re constantly working and you don’t have time to rest or digest what’s going on, okay, then you need to raise your prices. You need to, because otherwise, you’ll be suffocating within probably six months or three months or a year, and you’ll burn yourself out.

That’s why there is a need for you to think about how you spend your days. Be kind to yourself, and when you do that, you become the best version of yourself. 

Learn self-care for photographers with Jen Wille

Episode 22

Thrive on your passion

Most photographers start their photography business as a hobby or a passion for art. And even after starting a photography business, it’s still important for you to do something you’re passionate about.

If you’re lost, you should take a break and think about what made you start your business. Ignite that lost passion. Just give yourself space and have fun writing down what that amazing dream of yours and passion would look like.

Maybe you need to focus on one thing, it can become your niche. Get more specialized. It might be scary but you’re never going to lose out because niching isn’t bad. It will open more doors for you, give you more knowledge, and get you to know more about people. 

When there’s discomfort, there’s growth. Be honest and thrive on your passion. 

Here are some tips for you:

1. Believe that when you choose a niche, it will attract the right clients for you.
2. Always have a buffer, and if you want to change into something new, make sure you have your finances in order, so you know what you’ll need for six months or a year.
3. Create multiple income streams. 
4. Charge the right rates for your services. 

Things to avoid

Basically, it’s three things, no systems, no sales, and no visibility. Otherwise, you’re just doing random stuff in your business. 

1. Have your systems in place. Work on improving your process flow. There are a lot of automated tools that you can use to help your business. 

2. You also have to put a price on your time and your talent. You need to stop undervaluing yourself.

3. When you’re not visible, clients won’t know your business exists. Make sure you have a website where they can inquire about your services or use social media platforms to connect with potential clients. 

But at the end of the day, just don’t be afraid to make mistakes. We’re all humans and we can learn from our mistakes. There is no single formula for a perfect business. 

What Yvonne wants you to know

Work from the soul and embrace your savvy self, you are perfect and people need what you do.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business built to last. 

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Have you ever been ghosted? You know, when you get an inquiry and you immediately reply to their question. But then you don’t hear back. Does this sound familiar? And just like that, like many photographers, you have been ghosted. 

In this latest podcast episode, we’ll talk about being ghosted and how to avoid it as a photographer.

Check out the full show notes

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

The Sustainable Photography Program is about to start again. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Learn more about the Sustainable Photography Program

Have you ever been ghosted? You know, when you get an inquiry and you immediately reply to their question. But then you don’t hear back. Does this sound familiar? And just like that, like many photographers, you have been ghosted. 

Since the pandemic, a lot of photographers have joined the industry. So when there’s more competition, chances are higher that you might experience not getting booked. 

When there are more photographers around, it’s even more important that you stand out, and that you know who you want to work with. While there are many photographers out there, it’s actually a great opportunity for you to specialize and stand out. If you don’t grab this opportunity, you’re just going to be like any photographer out there, and you are going to experience getting ghosted more. 

Why do you keep getting ghosted?

When there are more photographers around that look and feel the same, people will be price shopping even more because if the photographers are too similar, the price is the only thing that someone can tell you apart from someone else. It’s more likely that you’re going to get chosen because of your price. And we don’t want that because you have so much more to offer than just being the cheapest photographer. Standing out is key to avoiding this.

Learn to stand out so you get booked

Episode 11

Another reason why you might get ghosted is that people are having less and less attention span. Meaning that there’s so much going on. There are so many apps. There’s so much communication everywhere. That is when they send in an inquiry, they might not even know to who they sent it. They might’ve sent many different photographers and they get lost in all the options.

But most businesses are pretty bad at following up, and this is something that photographers must also be reminded of. You have to try to make it clear why you are worth paying for, and why you are the right photographer for your clients. You shouldn’t try to be the photographer for anyone and everyone. Try to be the photographer for your kind of people. And only you can know who that is. 

Learn why you should find your photography niche

Episode 21

How to avoid being ghosted?

Here are a few tips that will decrease your chances of getting ghosted by potential clients:

1. Be clear on who you want to work with. Figure out what they truly want from you. And then that is what you should focus on.
2. You need to tell your client when they should expect to hear back from you. Set up automated replies or have a proposal ready to send before you even get on the call.
3. Be transparent about your pricing. Be clear on what your clients will be getting from your rates. But be sure that your prices are calculated in such a way that you can still pay your bills, yourself, and your other expenses. 
4. Make sure you do follow-ups. If you don’t hear back from a client, it’s not because they don’t care enough to want to work with you. Most of the time it’s because your email ended up in spam or they’ve just forgotten about it.

Key takeaways

People want a photographer who wants to work with them. So just be nice and be patient and try not to feel like you’ve booked a client as soon as you get an inquiry. Remember that you haven’t actually made a booking until your contract has been signed and the first payment is in your bank account.

Good luck with getting booked and not ghosted!

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

The Sustainable Photography Program is about to start again. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

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Learn more about the Sustainable Photography Program

Are you a photographer who believes that in order for your business to become successful, you have to work non-stop? Or when you rest, you feel like you’re about to lose income? 

But the truth is, when you get yourself some rest, you can be the best version of yourself for your clients and for your business. In this latest podcast episode with Kelly McWilliams, she’ll share how intentional rest and avoiding burnouts made her business successful. 

Since 2002, Kelly McWilliams has been organizing festivities, social events, and destination weddings. Kelly has been committed to giving back to the community in addition to building a successful business. She has sponsored over 40 internships for college students and hosted a local one-day educational conference. (WeWed). Her goal was to use social media, press, and publishing to make SWFL known as a destination for weddings. Kelly has traveled and attended conferences all over the world in an effort to bring what is great and occurring in the big cities back to the small area on the Florida gulf coast. Kelly has been featured on the pages and websites of the majority of national wedding publications for the past 20 years and has been named one of the best wedding planners by Martha Stewart Weddings.

What makes a business sustainable?

A sustainable business is continuously evolving in a way that feels good to you and is changing at the right time. However, what’s right for you right now can be different five years from now. That’s why as long as you keep evolving, your business will sustain itself. 

As starters in the photography business, you might be in a hustle mentality but setting boundaries for you and your business is also important. You evolve in a way where you resonate with both your clients and vendor partners. Stay educated, and put enough work into your business, marketing, and other things that will improve your workflow. 

For many, this business started out as a hobby. It’s something you do because you enjoy it, and along the way, you decided to make it your livelihood.

Learn how to deal with business as a creative

Episode 1

Balancing work and rest

The truth is, photographers like us are lucky because aside from doing what we love, we also earn money from it. But since this is a business, you have to start thinking about what makes sense in your business and not just focus on the fun things. 

If you want to sustain your business, you have to balance work and rest. As a photographer who owns a business, the better you are at doing it, the more time you have for creative work. 

Here are some tips to help you focus on building your business:

1. List down everything about your business. What are the tasks that you don’t like doing and love? What are your best and worst tasks? Go down with the list and for the things that take your time or aren’t fun for you, you can seek help. 
2. Delegate tasks and outsource things. This will give you more time to do things you’re good at and make more money for your business. 
3. Get things done and list your priorities. This also includes your bills. 
4. Plan ahead and use your calendar. When you know your priorities and activities are planned ahead, it makes it easier for you to schedule new ones and set your days off. 

Experiencing burnouts

Maybe you’re a photographer who’s just starting out and you can’t say no so you work day and night to deliver results. Or maybe you are already a seasoned photographer who’s at your peak and you just can’t slow down work. At the end of the day, your body feels tired yet your mind still wants to push through. And as days go by, your creativity loses its spark. That’s what burnout looks like. 

When you go through burnout, you get exhausted, you’re not thinking well and you’re not being creative. Your mind feels that everything slows down, and this makes you more sad and anxious.

Learn self-care for photographers with Jen Wille

Episode 22

The only thing that you need to do is take a break and rest. Get rid of the stress by resting. You need to take some time off to breathe. 

Setting time for breaks and rest

When you realize you’re nearing burnout, the next step is to accept that you need to take a break. This may differ from one photographer to another, but you have to start with some days off. Where you don’t work at all. But as creatives, we can’t help to get new ideas when we are relaxed and there’s nothing wrong with listing these ideas on a sheet of paper. 

The most important thing is for you to rest and not get stressed about work or business. At some point, you may feel guilty for doing so but remember, when you’re going through burnout, you’re not at your best and that can hurt your business. 

Here are some tips for how to create time off:

1. Communication is key. When you have decided to take regular time off, let your clients know (if they need to) that you’re unavailable. Put it in your email signature or set up an automated response. This will be a reminder for them not to contact you when you have time off. 
2. Set your boundaries and be clear about it. Do the work you need to do when you’re back at work.
3. You need to set and follow your business hours. Outside of these hours, make yourself unavailable. That’s why automated responses or business automation is important. That way you can step away from your business, yet your business still runs (and no one needs to know you’re taking time off).
4. On your days off, outsourcing and delegating tasks will definitely help you save so much time in your business. 
5. Set a deadline longer than what you think you need. Deadlines aren’t meant to kill you, you just have to be clear on your timelines that won’t hurt your business and the process. If you know you can edit and deliver photos to your clients in two weeks, promise them after four weeks so that you can have enough time to do it. Even if there will be emergencies, you want time off, or you suddenly get very busy, you still have more than enough time to finish the task. 

Remember, you are in charge of your business, so make decisions that will give you enough elbow room.

How to work your way out of burnout

Unfortunately, burnout is one of the things that you don’t realize you’re having when until you’re in the middle of it. This can help you work your way out of burnout:

1. Get away from your desk as much as possible. Even if it’s just half an hour or 10 minutes, get up and go for a walk. Just breathe in some fresh air.
2. Do some meditation when you can. 
3. Go somewhere nothing can disturb your peace. Take a long shower or sit down on a bench in the park. Just walk away from what’s bringing you stress.
4. Get some good sleep. Whether it’s a power nap at lunch break or a good night’s sleep, it will help you ease your anxiety. 
5. Book yourself a massage or spa day. 
6. Prioritize your physical and mental health. 

While you do these things, your business will still run. Your automated responses to inquiries will still be sent and if you have a virtual assistant they can still work. You have to stop yourself from worrying too much about how being away from your business means you’re losing money. Because that is not the case, when you are at your best, your business will thrive. 

What Kelly wants you to know

Proactively scheduling time away from deadlines and meetings will give you the capacity to work more productively and allow your mind more creative space. Being under-rested will bring the opportunity to burn out.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business that’s built to last. 

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Learn more about the Sustainable Photography Program

Are you where you want to be with your photography business? Or do you see that there is room for you to grow? The best way to improve your photography business is — to invest in it! As in paying money for things that will make your business better by increasing your revenue, saving you time, or just making you enjoy your work more.

When you’re considering investing, it’s important that you think: What can I get from this? How can my business benefit from this? Will it save me time? Will it make me more money? Will it make me enjoy my work more?

Or is it just an expense? Is it just something that I’m not gonna see any results from and that I’m just buying because I think it looked fun or that I wanted it?

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business that’s built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program