Insights Achieved Podcast

US Broadband Pricing: An Evidence-Based View for Operators

G2M Insights — Sat, 12 Sep 2026 21:46:44 +0000

This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various speed tiers to compete with fiber providers and fixed-wireless alternatives. While gigabit service has transitioned from a premium offering to a mid-tier standard, new multi-gigabit tiers have emerged at the top of the market’s pricing structure. Beyond monthly costs, major cable brands are also enhancing their value by increasing upload speeds and removing data caps. Ultimately, the study suggests that national list prices have reached a floor, forcing companies to rely on promotions and bundling to gain a competitive edge.

Who Buys Broadband: Household Take-Up Across 82,000 US Neighborhoods

G2M Insights — Wed, 12 Aug 2026 21:43:00 +0000

This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and education levels, are the primary predictors of subscription rates, outweighing the impact of network availability or competition. While cable infrastructure serves as a foundational requirement for high adoption, fiber-optic expansion only significantly boosts total market subscriptions once it reaches near-universal saturation. Recent data shows a closing gap in connectivity as lower-income areas have caught up to national averages, suggesting that future growth for providers will likely come from competing for existing customers rather than finding new ones. Ultimately, the report provides a benchmarking tool for telecommunications brands to evaluate their market performance against predicted outcomes based on local socioeconomic conditions.

Fixed Wireless vs Fiber: US Broadband Competition by Density

G2M Insights — Sun, 12 Jul 2026 21:40:00 +0000

This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireless has emerged as a significant rival, particularly in areas where high-speed physical infrastructure was never built. Data reveals that this technology now provides a new choice for 44 percent of American addresses, often breaking up existing monopolies in both rural and densely populated urban centers. However, the study notes that the competitive threat of wireless service is currently limited to the 100/20 Mbps federal benchmark, as it often fails to match the higher speeds offered by cable and fiber. Ultimately, the source serves as a strategic guide for internet operators to identify where their market share is most vulnerable to wireless alternatives.

America's Most Competitive Broadband Markets: Ranking Real Consumer Choice

G2M Insights — Fri, 12 Jun 2026 21:37:00 +0000

This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowded, most households actually face a wireline duopoly where any third option is typically licensed fixed wireless rather than a high-speed physical connection. By ranking cities like Corpus Christi and Huntsville at the top, the study demonstrates that mid-sized metros often enjoy more diverse choices than massive hubs like New York or Los Angeles. Furthermore, the data shows that competition vanishes significantly when the speed requirement is raised to gigabit levels, leaving very few locations with three or more wireline alternatives. Ultimately, the analysis warns providers that market size does not guarantee competitive variety and that the presence of fixed wireless is the primary factor disrupting traditional two-party markets.

Building the Data Foundation for Hyper-Local Subscriber Growth

G2M Insights — Sat, 06 Jun 2026 21:31:00 +0000

This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a shift toward household-level data analytics to target specific consumer needs. By integrating disparate legacy systems into a unified data foundation, companies can better understand subscriber behavior and optimize their return on investment. The text highlights that AI and cloud technologies are essential tools for scaling these hyper-local efforts and reducing customer acquisition costs. Ultimately, the source suggests that the industry's top performers are those who leverage granular insights to win market share block by block.

The GTM Death Spiral: More Dashboards, Less Visibility

G2M Insights — Mon, 05 Jan 2026 21:07:00 +0000

Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exhaustion and an explanation no one quite believes. We examine how years of adding more dashboards, KPIs and reports produced fragmentation instead of clarity, why executives lose confidence when explanations disagree rather than when metrics move, and how generic AI copilots have accelerated the confusion instead of resolving it.

AI Is Moving Fast But GTM Leaders Are Still Flying Blind

G2M Insights — Thu, 11 Dec 2025 21:00:00 +0000

Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: today's tools are masters of output, generating more summaries, charts and narratives than any executive can use — while rarely answering the one question that matters, which is why performance actually shifted. We examine why six fast explanations for the same metric are worse than one slow one, and why this is a trust problem rather than a technology problem.

From Scattered AI Experiments to a Coherent Decision Intelligence Capability

G2M Insights — Fri, 21 Nov 2025 20:50:00 +0000

In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages organizations move through — from scattered experiments to proprietary advantage — and explain why almost everyone is stuck between stages one and two. The leap that unlocks the rest isn’t aplatform or a roadmap. It’s delivering one answer a leader will defend to their most skeptical colleague.

Building Trusted AI for Business Insights: Beyond the Hype

G2M Insights — Sat, 13 Sep 2025 10:49:58 +0000

In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making, explore the CEO’s concern about sensitive data, and introduce a five-pillar framework for building AI that leaders can rely on. Finally, we look ahead to the rise of Large Concept Models that combine LLMs with knowledge graphs to deliver insights that are both fast and trustworthy. Join us to learn how to move beyond hype and toward AI you can trust in the boardroom.

AI’s Impact on Business Performance Measurement

G2M Insights — Wed, 04 Jun 2025 08:10:36 +0000

In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies “flying blind” despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced algorithms that uncover hidden patterns and relationships, predict potential issues, and suggest actionable interventions humans might overlook. We explore how AI not only complements human decision-making but also makes advanced analytical tools increasingly accessible and affordable. Join us to understand how embracing AI-driven analytics is essential for businesses aiming to thrive in today’s competitive landscape.

The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives

G2M Insights — Tue, 04 Feb 2025 16:30:13 +0000

In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve. We’ll discuss the challenges of fragmented data, the transition to predictive analytics, and the power of prescriptive insights in optimizing business outcomes. Learn how G2M Insights helps organizations build scalable analytics capabilities and foster a data-driven culture. Whether you’re just starting your analytics journey or aiming to refine advanced machine learning strategies, this episode will provide actionable insights to take your decision-making to the next level. Tune in to discover where your company stands—and how to move forward!

Game Plans: Lessons in Machine Learning from the NFL

G2M Insights — Fri, 13 Dec 2024 10:02:00 +0000

In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL’s adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights’ use of their G2M platform to predict Super Bowl winners. Discover the challenges of modeling rare events, the importance of overcoming data biases, and how these techniques showcase the power of advanced analytics in both sports and business. Tune in for a behind-the-scenes look at predictive modeling and the lessons it offers for any competitive field.

The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive

G2M Insights — Thu, 28 Nov 2024 16:55:22 +0000

In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption and staying ahead in an AI-driven world. Whether you’re a business leader or strategist, this episode provides actionable insights for navigating the evolving business landscape.