The Authority Playbook Castos https://the-authority-playbook.castos.com A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action. Thu, 23 Apr 2026 20:14:12 +0000 en © 2026 https://episodes.castos.com/6754362e2c0834-61544207/images/The-Authority-Playbook-VOD-1400x1400.jpg The Authority Playbook https://the-authority-playbook.castos.com A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action. Juan D Guevara Torres episodic A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action. Juan D Guevara Torres juan@nowmedia.tv false https://feeds.castos.com/oj3zj yes <![CDATA[The Authority Playbook (Aired 04-23-26) Building Authority in Sales: Trust, Value, and Standing Out in a Noisy Market]]> Thu, 23 Apr 2026 20:14:12 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/69797/episode/2430761 https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-23-26-building-authority-in-sales-trust-value-and-standing-out In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

Chapters

  • (00:00:00) - Jeff Brandeis
  • (00:02:00) - In the Elevator: How You Built Authority
  • (00:05:16) - Don't Put Your Phone Number on Your Business Card
  • (00:08:06) - What Turned My Column Into a Best-Selling Book?
  • (00:12:21) - Jeffrey Gittamer: Personal Brand in 2026
  • (00:14:35) - The Authority Playbook
  • (00:15:03) - 3 Sales Core Principles
  • (00:19:25) - Jeffrey on Value and Relationship
  • (00:21:24) - Risk Reduction in the Sales Process
  • (00:25:45) - Jeffrey Gittamer:
  • (00:29:58) - How To Keep Your Content System Clear
  • (00:30:52) - Attitude drives actions in business
  • (00:34:11) - Are You Ready for AI in Your Business?
  • (00:36:10) - How to Use AI without losing your credibility
  • (00:38:18) - Jeff Brandeis: Laugh Your Brand Away
  • (00:41:27) - The Authority playbook on NOW Media Television
  • (00:41:52) - What Leaders Should Prepare for the Next 10 Years
  • (00:48:00) - In the Elevation of Authority
  • (00:51:12) - Jeffrey Brandein
  • (00:52:31) - Jeff Brandeis: Be Prepared for the Sale
]]> false In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

]]> 00:54:44 <![CDATA[The Authority Playbook (Aired 04-16-26) The Retirement Blind Spot: Income Gaps, Planning Mistakes & Building Financial Certainty]]> Fri, 17 Apr 2026 03:11:10 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/69797/episode/2424166 https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-16-26-the-retirement-blind-spot-income-gaps-planning-mistakes In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.

This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.

]]> false In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.

This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.

]]> 00:48:02 <![CDATA[The Authority Playbook (Aired 04-09-26) AI Without the Hype: Turning Automation into Real Business Advantage]]> Thu, 09 Apr 2026 16:43:56 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/69797/episode/2417764 https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-09-26-ai-without-the-hype-turning-automation-into-real-business-a In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.

This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.

]]> false In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.

This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.

]]> 01:05:15 <![CDATA[The Authority Playbook (Aired 04-02-26) Authority Starts with Your People: Building Trust, Alignment & Leadership That Scales]]> Sat, 04 Apr 2026 17:06:03 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/69797/episode/2413788 https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-02-26-authority-starts-with-your-people-building-trust-alignment In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.

This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.

]]> false In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.

This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.

]]> 00:54:38 <![CDATA[The Authority Playbook (Aired 03-26-26) Authority Under Pressure: What Defines Real Leadership Today]]> Thu, 26 Mar 2026 20:00:35 +0000 Juan D Guevara Torres https://permalink.castos.com/podcast/69797/episode/2406625 https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-03-26-26-the-evolution-of-leadership-authority-culture-and-the-fut In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.

Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.

Chapters

  • (00:00:00) - Jeff Brandeis's The Authority Playbook
  • (00:01:14) - Bill Adams on The Authority Playbook
  • (00:06:30) - Leaders Need to Serve
  • (00:11:32) - The Impact of the Culture
  • (00:14:45) - The Authority Playbook
  • (00:15:11) - What the Next Generation of Leaders Will Look Like
  • (00:17:23) - The Future of Leadership Is AI
  • (00:19:53) - What is a Leader's Role in the Future?
  • (00:23:03) - Leadership and AI
  • (00:25:54) - The Leadership Discipline to Focus on
  • (00:29:22) - The Authority Playbook
  • (00:30:17) - What Made Facebook a Rockstar?
  • (00:32:27) - What Made Me Happy?
  • (00:35:14) - In the Elevator With Alumni
  • (00:38:07) - What do you think is one of the non-negotiable
  • (00:42:04) - Jeff Wilcox on Finding Your Own Authority
  • (00:43:50) - Jeff Greene: Authenticity Is Key to Influencing People
  • (00:45:52) - The Authority Playbook
  • (00:48:13) - What's The Biggest Mistake Leaders Make With AI?
  • (00:53:20) - Letting People Know What They're Doing
  • (00:56:00) - Top Executives: AI Will Change the World
  • (00:57:57) - Authority playbook: Kay Minkus
  • (00:58:45) - Jeff Brandeis with the Authority playbook
]]> false In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.

Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.

]]> 00:59:00