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        <title>The Authority Playbook</title>
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        <description>A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.</description>
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                <title>The Authority Playbook</title>
                <link>https://nowmedia.tv/the-authority-playbook</link>
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                <itunes:subtitle>A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.</itunes:subtitle>
        <itunes:author>NowMedia Television Networks</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:summary>A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.</itunes:summary>
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            <itunes:name>NowMedia Television Networks</itunes:name>
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                                    <itunes:category text="Business">
                                            <itunes:category text="Entrepreneurship" />
                                            <itunes:category text="Investing" />
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                <title>
                    <![CDATA[The Authority Playbook (Aired 07-01-26) Mental Fitness: The Key to Lasting Change, Better Health & Stronger Leadership]]>
                </title>
                <pubDate>Thu, 02 Jul 2026 17:40:11 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
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                    https://permalink.castos.com/podcast/69797/episode/2514487</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-07-01-26-mental-fitness-the-key-to-lasting-change-better-health-s</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host <strong>Jeff Brandeis</strong> sits down with <strong>Eryn Kubinski</strong>, mental fitness coach, former physical therapist, and founder of Health Journeys, to explore why lasting transformation begins in the mind—not with motivation alone.</p>
<p>Drawing on her background in neuroscience, physical therapy, and behavioral coaching, Eryn explains how subconscious thought patterns, nervous system conditioning, and identity shape every decision we make from health and weight management to leadership, confidence, and personal success.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - The Authority Playbook</li><li>(00:01:47) - Mental Fitness Made Me a Better Coach</li><li>(00:04:49) - Mental Fitness</li><li>(00:11:39) - Why Habits Fail</li><li>(00:13:39) - How to Lose 10 pounds in a Week</li><li>(00:16:59) - Cognitive dissonance and how it affects our daily decisions</li><li>(00:17:53) - Cognitive Disruption</li><li>(00:23:29) - The Authority Playbook</li><li>(00:24:05) - How Has Your Personal Journey Influenced Your Professional Authority?</li><li>(00:25:01) - Judgment in the Life of Our Children</li><li>(00:28:15) - In the Case of Vulnerability</li><li>(00:29:41) - How to Gain Authority as a Coach</li><li>(00:32:16) - ChatGPT: Only as Smart as You Are</li><li>(00:35:34) - What Does Sustainable Success Mean to You?</li><li>(00:38:11) - How to Balance Personal Well-Being</li><li>(00:42:46) - Weight Loss for Women in Menopause</li><li>(00:45:16) - What mindset shift creates the greatest long term transformation?</li><li>(00:46:56) - Aaron Brandeis on The Authority Playbook</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Eryn Kubinski, mental fitness coach, former physical therapist, and founder of Health Journeys, to explore why lasting transformation begins in the mind—not with motivation alone.
Drawing on her background in neuroscience, physical therapy, and behavioral coaching, Eryn explains how subconscious thought patterns, nervous system conditioning, and identity shape every decision we make from health and weight management to leadership, confidence, and personal success.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 07-01-26) Mental Fitness: The Key to Lasting Change, Better Health & Stronger Leadership]]>
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                    <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host <strong>Jeff Brandeis</strong> sits down with <strong>Eryn Kubinski</strong>, mental fitness coach, former physical therapist, and founder of Health Journeys, to explore why lasting transformation begins in the mind—not with motivation alone.</p>
<p>Drawing on her background in neuroscience, physical therapy, and behavioral coaching, Eryn explains how subconscious thought patterns, nervous system conditioning, and identity shape every decision we make from health and weight management to leadership, confidence, and personal success.</p>]]>
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                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2514487/c1e-2wqdkiqd37qfnj6n83-6z8pojqvs91k-res2s2.mp4" length="537073429"
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                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Eryn Kubinski, mental fitness coach, former physical therapist, and founder of Health Journeys, to explore why lasting transformation begins in the mind—not with motivation alone.
Drawing on her background in neuroscience, physical therapy, and behavioral coaching, Eryn explains how subconscious thought patterns, nervous system conditioning, and identity shape every decision we make from health and weight management to leadership, confidence, and personal success.]]>
                </itunes:summary>
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                                                                            <itunes:duration>00:47:29</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
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                <title>
                    <![CDATA[The Authority Playbook (Aired 06-11-26) Regulate to Elevate: The Leadership Strategy Behind Business Growth]]>
                </title>
                <pubDate>Thu, 02 Jul 2026 17:09:33 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2514468</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-06-11-26-regulate-to-elevate-the-leadership-strategy-behind-business</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host <strong>Jeff Brandeis</strong> sits down with <strong>Trish Gower</strong>, founder of Messy Minded Magic, to explore why lasting business growth begins with the entrepreneur not just the business. Together, they examine how nervous system regulation influences leadership, decision-making, productivity, and long-term success.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - The Authority Playbook</li><li>(00:01:12) - Discipline for Entrepreneurs: Tricia's</li><li>(00:04:15) - The Hard Things of Being an Entrepreneur</li><li>(00:05:24) - Having Adhd for 35 Years</li><li>(00:11:39) - The Authority Playbook</li><li>(00:12:21) - Nervous System Regulation and Revenue Growth</li><li>(00:13:19) - How Positive Thinking Affects Entrepreneurs</li><li>(00:16:23) - Are Mid-life Women Entrepreneurs Struggling?</li><li>(00:17:53) - What Made You Start Your Business on Midlife?</li><li>(00:19:07) - How to Regulate Your Mind</li><li>(00:24:03) - The Authority playbook</li><li>(00:25:19) - Trish on bottoms-up in business</li><li>(00:28:39) - What's the Most Common Boundary Hold Women Entrepreneurs Back?</li><li>(00:31:16) - How to Get Things Done with ADHD in the Workforce</li><li>(00:34:19) - A Strong Authority Playbook</li><li>(00:34:57) - The Authority Playbook on NOW Media TV</li><li>(00:35:36) - In the Elevator With Tricia Gower</li><li>(00:36:38) - Why Mid-life Women Entrepreneurs are so Important</li><li>(00:37:44) - What to Do When You're 50</li><li>(00:39:16) - Why Do Smart, Experienced Women Stuck?</li><li>(00:40:08) - Mixed Magic: The Business of Messy Minded Magic</li><li>(00:41:45) - Midlife Advice for Entrepreneurs</li><li>(00:43:47) - How to Manage an ADHD Person's Life</li><li>(00:45:52) - How to Reach Out to Women Entrepreneurs</li><li>(00:46:51) - Jeff Brandeis on Building Authority</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Trish Gower, founder of Messy Minded Magic, to explore why lasting business growth begins with the entrepreneur not just the business. Together, they examine how nervous system regulation influences leadership, decision-making, productivity, and long-term success.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 06-11-26) Regulate to Elevate: The Leadership Strategy Behind Business Growth]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host <strong>Jeff Brandeis</strong> sits down with <strong>Trish Gower</strong>, founder of Messy Minded Magic, to explore why lasting business growth begins with the entrepreneur not just the business. Together, they examine how nervous system regulation influences leadership, decision-making, productivity, and long-term success.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2514468/c1e-gm12kfr6279idrxp8j-6z8porgjc3dd-w3mrpm.mp4" length="606978223"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Trish Gower, founder of Messy Minded Magic, to explore why lasting business growth begins with the entrepreneur not just the business. Together, they examine how nervous system regulation influences leadership, decision-making, productivity, and long-term success.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2514468/c1a-oqn43-ndr9nk26ax1g-e8lyqy.jpg"></itunes:image>
                                                                            <itunes:duration>00:47:56</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
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                        type="application/json" />
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                    <item>
                <title>
                    <![CDATA[Authority Playbook (Aired 06-25-26): Burnout, Brain Fog & Leadership Performance – The Hidden Health Costs of Success]]>
                </title>
                <pubDate>Thu, 25 Jun 2026 18:06:48 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2505990</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/authority-playbook-aired-06-25-26-burnout-brain-fog-leadership-performance-the-hidden-health</link>
                                <description>
                                            <![CDATA[<p>In this episode of Authority Playbook, host <strong>Jeff Brandeis</strong> sits down with functional health practitioner <strong>Dr. Raquel Yarroch</strong> to explore the often-overlooked connection between health, mindset, leadership, and professional success. Together, they uncover how burnout, chronic stress, brain fog, fatigue, poor sleep, and limiting beliefs can quietly undermine performance, confidence, and long-term career growth.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - The Accidental Branding Playbook</li><li>(00:00:19) - The Hidden Cost of Success</li><li>(00:01:45) - Dr. Raquel: When People Sacrifice Their Health for Their Career</li><li>(00:08:23) - How to Build a Healthy Body</li><li>(00:12:35) - The Authority Playbook</li><li>(00:13:15) - Root Cause Health</li><li>(00:19:06) - Signs that Your Body Is telling You Something Is Wrong</li><li>(00:23:50) - Working with people's minds</li><li>(00:25:36) - How to Enhance Your Brand with a Mindset Transformation</li><li>(00:26:18) - The Authority Playbook</li><li>(00:27:04) - Limiting Beliefs in Professional Life</li><li>(00:31:30) - Have You Changed Your Career?</li><li>(00:34:39) - How to change unhealthy patterns in your life</li><li>(00:36:01) - The Authority Playbook</li><li>(00:37:25) - When You're Unstuck in Your Health</li><li>(00:39:37) - How to Get Over the Hump</li><li>(00:44:44) - Allergic to meat? Try low-carb diets for a week</li><li>(00:45:17) - How to Get Out Of Rock In Health</li><li>(00:49:51) - Dr. Raquel on Root Cause Health</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of Authority Playbook, host Jeff Brandeis sits down with functional health practitioner Dr. Raquel Yarroch to explore the often-overlooked connection between health, mindset, leadership, and professional success. Together, they uncover how burnout, chronic stress, brain fog, fatigue, poor sleep, and limiting beliefs can quietly undermine performance, confidence, and long-term career growth.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[Authority Playbook (Aired 06-25-26): Burnout, Brain Fog & Leadership Performance – The Hidden Health Costs of Success]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of Authority Playbook, host <strong>Jeff Brandeis</strong> sits down with functional health practitioner <strong>Dr. Raquel Yarroch</strong> to explore the often-overlooked connection between health, mindset, leadership, and professional success. Together, they uncover how burnout, chronic stress, brain fog, fatigue, poor sleep, and limiting beliefs can quietly undermine performance, confidence, and long-term career growth.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2505990/c1e-qqgr4b76dwdt1pj0nn-2582odm9c8w8-igy1vs.mp4" length="708642523"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of Authority Playbook, host Jeff Brandeis sits down with functional health practitioner Dr. Raquel Yarroch to explore the often-overlooked connection between health, mindset, leadership, and professional success. Together, they uncover how burnout, chronic stress, brain fog, fatigue, poor sleep, and limiting beliefs can quietly undermine performance, confidence, and long-term career growth.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2505990/c1a-oqn43-jpxrk4n8s50d-xz4vre.jpg"></itunes:image>
                                                                            <itunes:duration>00:50:35</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2505990/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 06-18-26) The Science of Nitric Oxide: Unlocking Better Health, Performance & Longevity]]>
                </title>
                <pubDate>Thu, 18 Jun 2026 15:38:08 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2498007</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-06-18-26-the-science-of-nitric-oxide-unlocking-better-health-perfor</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Dr. Nathan Bryan, founder, chairman, and CEO of Bryan Therapeutics, to explore what it truly takes to build authority when science, innovation, and human health are on the line.</p>
<p>This conversation focuses on the difference between visibility and credibility, highlighting how real authority is earned through decades of research, peer-reviewed science, intellectual property development, and a relentless commitment to evidence-based innovation.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Nathan Bryan, founder, chairman, and CEO of Bryan Therapeutics, to explore what it truly takes to build authority when science, innovation, and human health are on the line.
This conversation focuses on the difference between visibility and credibility, highlighting how real authority is earned through decades of research, peer-reviewed science, intellectual property development, and a relentless commitment to evidence-based innovation.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 06-18-26) The Science of Nitric Oxide: Unlocking Better Health, Performance & Longevity]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Dr. Nathan Bryan, founder, chairman, and CEO of Bryan Therapeutics, to explore what it truly takes to build authority when science, innovation, and human health are on the line.</p>
<p>This conversation focuses on the difference between visibility and credibility, highlighting how real authority is earned through decades of research, peer-reviewed science, intellectual property development, and a relentless commitment to evidence-based innovation.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2498007/c1e-mpr01s48poms5vzwpq-rkgr1rjqh77-pdlnxc.mp4" length="531306757"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Nathan Bryan, founder, chairman, and CEO of Bryan Therapeutics, to explore what it truly takes to build authority when science, innovation, and human health are on the line.
This conversation focuses on the difference between visibility and credibility, highlighting how real authority is earned through decades of research, peer-reviewed science, intellectual property development, and a relentless commitment to evidence-based innovation.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2498007/c1a-oqn43-7z8dvd0of04-mc0smf.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:19</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 05-28-26) Building a Scalable Business: Leadership, Client Acquisition & Sustainable Growth]]>
                </title>
                <pubDate>Thu, 28 May 2026 21:53:23 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2477456</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-05-28-26-building-a-scalable-business-leadership-client-acquisition</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - The Authority Playbook</li><li>(00:01:23) - Cobra Consulting's Founder Explains the Process of Starting a</li><li>(00:04:28) - What Is The Ideal Avatar for Starting a Business?</li><li>(00:06:55) - How to Unstuck Your Lead Pipeline</li><li>(00:10:48) - Nurturing Your Prospects</li><li>(00:14:01) - The Authority Playbook</li><li>(00:15:21) - What are the early warning signs that a business is scaling?</li><li>(00:17:51) - WSJD Live: Back Office Expansion is Killing Companies</li><li>(00:20:04) - What role should leadership play in company's scaling?</li><li>(00:23:07) - What is the culture of a company as it scales?</li><li>(00:27:26) - The Authority Playbook</li><li>(00:27:57) - Sabrina On Leading With Growth and Maturity</li><li>(00:31:54) - Communication Issues of Growing and Scaling</li><li>(00:34:11) - The Authority Playbook: Growing and Scalping</li><li>(00:36:58) - What will matter most in the next 3 to 5 years?</li><li>(00:39:43) - Leaders: The Need to Adapt to Technology</li><li>(00:43:01) - WSJD Live: Future Proof Your Business With AI</li><li>(00:46:00) - What Do You Want People to Remember From Your Retirement?</li><li>(00:47:27) - Sabrina Renee Kinkle on the Authority Playbook</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 05-28-26) Building a Scalable Business: Leadership, Client Acquisition & Sustainable Growth]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2477456/c1e-3wvkgiwq50nsn8rq40-9jgmn33ruwk8-dz5gu4.mp4" length="503693738"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2477456/c1a-oqn43-z31mdpp2h5xk-dherih.jpg"></itunes:image>
                                                                            <itunes:duration>00:48:31</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2477456/chapter-data.json"
                        type="application/json" />
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                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 04-23-26) Building Authority in Sales: Trust, Value, and Standing Out in a Noisy Market]]>
                </title>
                <pubDate>Thu, 23 Apr 2026 20:14:12 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2430761</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-23-26-building-authority-in-sales-trust-value-and-standing-out</link>
                                <description>
                                            <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.</p>
<p>This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - Jeff Brandeis</li><li>(00:02:00) - In the Elevator: How You Built Authority</li><li>(00:05:16) - Don't Put Your Phone Number on Your Business Card</li><li>(00:08:06) - What Turned My Column Into a Best-Selling Book?</li><li>(00:12:21) - Jeffrey Gittamer: Personal Brand in 2026</li><li>(00:14:35) - The Authority Playbook</li><li>(00:15:03) - 3 Sales Core Principles</li><li>(00:19:25) - Jeffrey on Value and Relationship</li><li>(00:21:24) - Risk Reduction in the Sales Process</li><li>(00:25:45) - Jeffrey Gittamer:</li><li>(00:29:58) - How To Keep Your Content System Clear</li><li>(00:30:52) - Attitude drives actions in business</li><li>(00:34:11) - Are You Ready for AI in Your Business?</li><li>(00:36:10) - How to Use AI without losing your credibility</li><li>(00:38:18) - Jeff Brandeis: Laugh Your Brand Away</li><li>(00:41:27) - The Authority playbook on NOW Media Television</li><li>(00:41:52) - What Leaders Should Prepare for the Next 10 Years</li><li>(00:48:00) - In the Elevation of Authority</li><li>(00:51:12) - Jeffrey Brandein</li><li>(00:52:31) - Jeff Brandeis: Be Prepared for the Sale</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.
This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 04-23-26) Building Authority in Sales: Trust, Value, and Standing Out in a Noisy Market]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.</p>
<p>This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2430761/c1e-vq31zb55mj4cx3ro2g-dmjz7gkptr42-u0uixz.mp4" length="518530875"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.
This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2430761/c1a-oqn43-qdpmn9j6azvw-zv68ka.jpg"></itunes:image>
                                                                            <itunes:duration>00:54:44</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2430761/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 04-16-26) The Retirement Blind Spot: Income Gaps, Planning Mistakes & Building Financial Certainty]]>
                </title>
                <pubDate>Fri, 17 Apr 2026 03:11:10 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2424166</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-16-26-the-retirement-blind-spot-income-gaps-planning-mistakes</link>
                                <description>
                                            <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.</p>
<p>This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.
This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 04-16-26) The Retirement Blind Spot: Income Gaps, Planning Mistakes & Building Financial Certainty]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.</p>
<p>This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2424166/c1e-83v49fvv8wjbq9kp4n-8d8wq58kinvd-fus6rd.mp4" length="487728174"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.
This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2424166/c1a-oqn43-mk9xjm9nh882-p2n7dh.jpg"></itunes:image>
                                                                            <itunes:duration>00:48:02</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 04-09-26) AI Without the Hype: Turning Automation into Real Business Advantage]]>
                </title>
                <pubDate>Thu, 09 Apr 2026 16:43:56 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2417764</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-09-26-ai-without-the-hype-turning-automation-into-real-business-a</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.</p>
<p>This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.
This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 04-09-26) AI Without the Hype: Turning Automation into Real Business Advantage]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Authority Playbook</em>, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.</p>
<p>This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2417764/c1e-k832didg9p4bk028d8-7z84rozvi368-xih4hp.mp4" length="912700442"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.
This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2417764/c1a-oqn43-gpj25mp1svkn-zohxxo.jpg"></itunes:image>
                                                                            <itunes:duration>01:05:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 04-02-26) Authority Starts with Your People: Building Trust, Alignment & Leadership That Scales]]>
                </title>
                <pubDate>Sat, 04 Apr 2026 17:06:03 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2413788</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-04-02-26-authority-starts-with-your-people-building-trust-alignment</link>
                                <description>
                                            <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.</p>
<p>This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.
This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 04-02-26) Authority Starts with Your People: Building Trust, Alignment & Leadership That Scales]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.</p>
<p>This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2413788/c1e-gm12kfrmjj9bd61o4z-34x2zxq6h39o-hxkt1s.mp4" length="615261571"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.
This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2413788/c1a-oqn43-1prgnrq6ugj5-7h1d7t.jpg"></itunes:image>
                                                                            <itunes:duration>00:54:38</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Authority Playbook (Aired 03-26-26) Authority Under Pressure: What Defines Real Leadership Today]]>
                </title>
                <pubDate>Thu, 26 Mar 2026 20:00:35 +0000</pubDate>
                <dc:creator>NowMedia Television Networks</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/69797/episode/2406625</guid>
                                    <link>https://the-authority-playbook.castos.com/episodes/the-authority-playbook-aired-03-26-26-the-evolution-of-leadership-authority-culture-and-the-fut</link>
                                <description>
                                            <![CDATA[<p>In this premiere episode of <em>The Authority Playbook</em>, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.</p>
<p>Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.</p>
<h3>Chapters</h3>
<ul><li>(00:00:00) - Jeff Brandeis's The Authority Playbook</li><li>(00:01:14) - Bill Adams on The Authority Playbook</li><li>(00:06:30) - Leaders Need to Serve</li><li>(00:11:32) - The Impact of the Culture</li><li>(00:14:45) - The Authority Playbook</li><li>(00:15:11) - What the Next Generation of Leaders Will Look Like</li><li>(00:17:23) - The Future of Leadership Is AI</li><li>(00:19:53) - What is a Leader's Role in the Future?</li><li>(00:23:03) - Leadership and AI</li><li>(00:25:54) - The Leadership Discipline to Focus on</li><li>(00:29:22) - The Authority Playbook</li><li>(00:30:17) - What Made Facebook a Rockstar?</li><li>(00:32:27) - What Made Me Happy?</li><li>(00:35:14) - In the Elevator With Alumni</li><li>(00:38:07) - What do you think is one of the non-negotiable</li><li>(00:42:04) - Jeff Wilcox on Finding Your Own Authority</li><li>(00:43:50) - Jeff Greene: Authenticity Is Key to Influencing People</li><li>(00:45:52) - The Authority Playbook</li><li>(00:48:13) - What's The Biggest Mistake Leaders Make With AI?</li><li>(00:53:20) - Letting People Know What They're Doing</li><li>(00:56:00) - Top Executives: AI Will Change the World</li><li>(00:57:57) - Authority playbook: Kay Minkus</li><li>(00:58:45) - Jeff Brandeis with the Authority playbook</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.
Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Authority Playbook (Aired 03-26-26) Authority Under Pressure: What Defines Real Leadership Today]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this premiere episode of <em>The Authority Playbook</em>, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.</p>
<p>Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2406625/c1e-1wz0din5gw9akq9o6z-ww7d3vd3ukno-6nypzm.mp4" length="654786786"
                        type="video/mp4">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.
Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2406625/c1a-oqn43-0v9njmnjidzg-jj5jx8.jpg"></itunes:image>
                                                                            <itunes:duration>00:59:00</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[NowMedia Television Networks]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2406625/chapter-data.json"
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