Help My Marketing Podcast

Choosing where to promote your offer

Simon Gould — Fri, 14 Oct 2022 05:57:00 +0000

One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.

How to position your offer for maximum impact

Simon Gould — Thu, 13 Oct 2022 22:21:00 +0000

Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action.

Crafting an offer that works.

Simon Gould — Fri, 07 Oct 2022 04:12:00 +0000

This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple.

In the next episode we'll look at how to position your offer, which is much more complex.

Who is your ideal customer?

Simon Gould — Mon, 03 Oct 2022 21:29:00 +0000

Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.

In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.

Goal setting for a successful marketing campaign.

Simon Gould — Thu, 29 Sep 2022 06:04:00 +0000

Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.

These are the steps we use at Orbit to create plans for our clients. The steps are..

Set Goals

Develop a client persona

Create an offer

Craft messaging and positioning

Choose marketing channels

Map out nurturing sequences.

The worksheet for step on is available HERE

Persistence and Courage in marketing.

Simon Gould — Fri, 23 Sep 2022 04:29:00 +0000

We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how to be courageous and persistent when it comes to marketing your business.

To give us some feedback, ask a question or ask for help with your marketing and advertising you can fund us on any of our social channels...

Facebook https://www.facebook.com/OrbitMarketingoz

Instagram https://www.instagram.com/orbit_marketing/

LinkedIn https://www.linkedin.com/company/orbit-marketing-australia/

Website https://www.orbitmarketing.com.au/

Building your brand with Debbie O'Connor

Simon Gould — Wed, 14 Sep 2022 22:15:00 +0000

Branding is a key element to the long term success of your business and can absolutely help you attract the right clients, the ones who value what you do, why you do it and are willing to pay for that.

In this episode, we chat with award-winning brand strategist, speaker and author Debbie O'Connor about how to build a brand. We're also giving away a copy of her book Brand Magic to one person who tells us what they got out of the podcast.

Check out Debbie's profiles and other resources and her upcoming brand masterclass:

https://brandpersonalities.com.au/

https://www.facebook.com/WRDCreative

https://www.brandmagicmasterclass.com/

Finding the gaps in your marketing

Simon Gould — Wed, 07 Sep 2022 21:54:00 +0000

In this episode we'll look at the process for auditing your marketing. How to find the holes in your plan, and identify just where people are falling out of your sales funnel.

If you'd like a free 45 minute session with Simon to help fix, or create, your plan you can secure a session HERE

You can also take our free 7 question, 4-minute quiz that will guide you through the process HERE

if you follow the process in this podcast you'll give yourself a much better chance of getting the results you want from your marketing.

Videography with Rock'n'Bob Media House

Simon Gould — Thu, 01 Sep 2022 12:35:00 +0000

Video is the #1 medium for social media and for marketing generally. If you want to engage your audience and really build a connection, there's no better way. We spoke to the legends, Tom and Paddy, from Rock'n'Bob Media House about how they got to where they are, and what makes good video. Check em out...

https://www.facebook.com/rocknbobmediahouse/

https://www.rocknbob.com.au/

https://www.instagram.com/rocknbobmedia/

Copywriting for marketing

Simon Gould — Wed, 24 Aug 2022 22:05:00 +0000

Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great campaign or a campaign that totally tanks.

In this episode, we're chatting with Charlotte from Your Ads On Demand about copywriting, angry poetry and what makes good copy.

See more about Charlotte and her angry poetry on her website.

Public Relations with Jess Mudditt

Simon Gould — Wed, 17 Aug 2022 22:05:00 +0000

What is PR, and how does it affect your brand and your business? These are the questions we discuss with Jessica Mudditt on this episode. Jess is the author of Our Home in Myanmar - Four Years In Rangoon which you can find HERE. She's also a freelance journalist having been featured in publications like GQ, CNN, BBC, Forbes, Sydney Morning Herald, Australian Geographic, Marie Claire and many more quality mastheads.

We're stoked to be chatting with her on this ep about all things PR. For more of Jess' great work and to keep an eye out for opportunities you can follow her socials at...

Facebook

Instagram

Also be sure to check out Source Bottle for more PR opportunities.

How we double the sales clients get from their existing leads.

Simon Gould — Wed, 10 Aug 2022 22:45:00 +0000

The lack of any structured and automated lead nurturing is easily the number one gap in most marketing strategies we see and is the main reason leads leak out of otherwise good sales funnels. Using an integrated platform like CRM Hub (no, this is not an affiliate link) can make it so much easier to create an effective nurturing sequence. Want help creating yours? Ask us how by reaching out on Messenger HERE

To boost, or not to boost.

Simon Gould — Wed, 03 Aug 2022 23:00:00 +0000

One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this episode, we talk about when to boost, when not to boost and why it's not a dirty word.

Where is the best place to advertise?

Simon Gould — Wed, 27 Jul 2022 23:40:00 +0000

Creating outstanding offers, compelling copy, and vibrant visuals is one thing. Knowing where to put them to reach the right audience is another. In this episode, we're talking about how to choose the best platforms for your ads to get the right result.

Understanding who you help will get you better results.

Simon Gould — Wed, 20 Jul 2022 15:49:00 +0000

Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode, we look at exactly how to do that. This is the first step to taking your marketing to a whole new level.

How to keep you social accounts safe.

Simon Gould — Tue, 19 Jul 2022 14:23:00 +0000

With hacking on the rise, keeping your accounts safe is more important than ever. In this episode, we'll look at 10 things you can do right now to keep your accounts safe. For reference, you can download our handy social account security ebook HERE

Welcome to the Help My Marketing Podcast

Simon Gould — Tue, 19 Jul 2022 02:25:00 +0000

Welcome to the first episode of the Help My Marketing Podcast. Here you'll learn what this podcast is going to be all about, how we're going to help you become a better marketer and we'll even dive into why marketing is critical for your business, and why it seems to be getting so much air time right now. So jump in, have a listen and let us know what you think.