***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: POPMENU
VISIT: https://popmenu.com/restaurantstrategy

*****

Is loyalty even possible with our employees? Greg Provance believes so... 

GET THE BOOK: https://gphospitalitypartners.com/loyal-af

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

*****

We all know about the importance of training managers, developing managers... but so few restaurants do it well. Today's episode is a deep dive into the subject with operator and podcaster, Andrew Roy. 

WEBSITE: https://servesyourightpod.com/

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

You're not competing with other restaurants. You're up against inertia. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/ 

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

It's not about all those nickels and dimes. It's about the systems that are broken. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/ 

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all. 

End of story. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
VISIT: https://www.rti-inc.com/

*****

PRICE is different than VALUE.

The worst customers want the lowest price possible.

The best customers want the most for their money. 

Make sure you're attracting the right one. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: DAVO
VISIT: https://davosalestax.com/RestaurantStrategy

*****

NICE is different than KIND. Let's talk about why you being nice is costing you people and money. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
VISIT: https://www.rti-inc.com/

*****

Word-of-Mouth is a result. What you need is a system for making it happen. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: DAVO
VISIT: https://davosalestax.com/RestaurantStrategy

*****

One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure. 

That's what today's episode is all about. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world. 

Get used to repeating yourself. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? 

Your menu. 

The question is whether that menu is doing the heavy lifting you need it to do. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

Stop trying to "cut labor." 

Start redesigning your restaurant.

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

You're not for EVERYONE.

Not even close. In fact, figuring out who you're NOT for is a great way to figure our who you ARE for. Clarity is like a knife cutting right to the heart of things. Get small. Stay focused. Solve a problem for someone. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: OVATION

OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.

VISIT: https://ovationup.com/chip/

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Busy is NOT the goal. Profit is. 

A business that runs itself... that provides. For your employees, your partners, and your guests. 

Busy is a trap. Profit is freedom. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

"People like US do things like THIS." -Seth Godin

"Culture exists. Always. The question is whether you get to craft it." -Chip Klose

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: OVATION

OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.

VISIT: https://ovationup.com/chip/

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

On today's episode I'm joined by one of the P3 Coaches, Chris Hughes. He is a 30-year veteran of the industry, along with being a friend and colleague. On today's episode we're talking about the moves you can make to inject true hospitality in your restaurants. 

Best of all? 

These moves are TOTALLY FREE and will MAKE YOU MORE MONEY!

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

*****

A Figure Eight is the repeated set of tasks that an employee is responsible for throughout service. You teach it to your people so they always know what they need to do next. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

If you can't take a vacation, guess what? You don't have a business... you gave yourself a job! 

This is how you fix it. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

*****

Connect with Sam Maddox, founder of BridgeWave to see how they can help: 

EMAIL: sam@bridgewave.io
WEBSITE: https://bridgewave.io/chip
LINKEDIN: https://www.linkedin.com/in/sam-maddox/

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

KickFin: https://kickfin.com/demo/

KickFin is an incredible tool that allows for instant, cashless, tip payouts the second an employee's shift ends. It saves the management team from late night tip distribution plus all the annoying bank runs. Safe and convenient. They are working with thousands of companies all over the country... why not you? 

Prairie Canary: https://www.prairiecanary.com/

Check out this charming little upscale bistro in the middle of Iowa to see how the PHG leadership is putting the staff experience front and center.  

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

1. Google Is the New Front Door

For most guests, Google is the first interaction they’ll ever have with your restaurant. Before they see your menu, your dining room, or your Instagram, they see your Google Business Profile. That means Google decides whether you look busy or dead, trustworthy or risky, relevant or invisible. If that front door looks dusty, people don’t knock—they keep scrolling.

2. “Near Me” Searches Are Pure Buying Intent

When someone searches “restaurant near me,” they’re not researching—they’re hungry. Google prioritizes proximity, relevance, and activity, which means owners who optimize their profiles win disproportionate traffic without paying for ads. This isn’t branding; it’s demand capture. Ignore Google, and you’re leaving ready-to-spend money on the table.

3. Reviews Are Social Proof on Steroids

Google reviews don’t just influence guests—they influence Google itself. Quantity, quality, and recency all affect how often you show up in search results. A restaurant with 1,200 reviews and a 4.4 rating will outperform a 4.8 with 73 reviews almost every time. Reviews are not vanity metrics; they are ranking fuel.

4. Google Often Decides Before Your Website

Most guests never click through to your website. They see your photos, hours, menu highlights, reviews, and busy-ness directly on Google—and make a decision right there. If your photos are dark, outdated, or nonexistent, you’ve already lost them. Google isn’t a gateway to your site; it’s the decision engine itself.

5. It’s the Easiest Marketing Win You’re Ignoring

Posting updates, photos, and offers on your Google profile takes minutes—and almost no one does it consistently. That means the bar is low. Active profiles get rewarded with more visibility, more clicks, and more calls. This is one of the highest-ROI activities available to an independent operator, precisely because it feels unsexy.

6. Google Answers Questions About You—Whether You Like It or Not

“What are your hours?” “Do you have parking?” “Is it good for kids?” Google will answer these questions with or without your input. If you don’t control the narrative, the internet will happily guess for you. Claiming and managing your profile is reputation management, not marketing.

7. Photos Matter More Than You Think

Restaurants with frequent photo uploads dramatically outperform those without. Guests want to see the food, the room, the vibe, and the crowd. Google prioritizes businesses that look alive. A restaurant that visually signals momentum wins over one that looks like it hasnitated since 2019—even if the food is better.

8. Google Is the Referee of Local Competition

When two restaurants are equally good, Google decides who gets the guest. Activity, reviews, responses, and completeness all tilt the algorithm. You don’t have to be the best restaurant in town—but you do have to look like the safest bet. Google rewards clarity, consistency, and engagement.

9. It Influences Where People Drive

Google Maps literally tells people where to go. If you’re not optimized, you’re not just losing clicks—you’re losing physical traffic. Directions, call buttons, and hours all drive real-world behavior. In a hyper-competitive market, being invisible on Maps is the same as not existing.

10. Google Is a Long-Term Asset, Not a Hack

Instagram reach disappears. Ads stop working when you stop paying. But a strong Google presence compounds over time. Reviews stack. Authority grows. Visibility increases. The owner who treats Google like infrastructure—not a campaign—builds a defensible advantage their competitors can’t easily copy.

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: OVATION

OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.

VISIT: https://ovationup.com/chip/

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Two words: REVENUE MANAGEMENT

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

There are only 2 things you need to focus on when it comes to marketing your restaurant... 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: OVATION

OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.

VISIT: https://ovationup.com/chip/

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Gregg Majewsky runs a little company you might have heard of: Craveworthy Brands.

LEARN MORE: https://www.craveworthybrands.com/ 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

*****

In this episode Chip walks you through a simple framework he teaches to all of his clients: Popcorn Pricing.

You should be raising prices on your menu every single month. But not on every dish... just a handful of dishes. By understanding the real time plate costs of what you serve you can use pricing as a tool to maintain profitability. Every month, you should be increasing the prices of 5-10% of your items.

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

Busy Isn’t the Same as Productive

In this episode Chip walks you through a simple framework for how you can get out of the day-to-day and start being the CEO your restaurant needs. Ultimately there is only one way to tell if your brand is ready to grow: You need to take a 90-day sabbatical. Step away and let the team in place handle everything! Sounds crazy, right? But it's the only way. If you want to work up to it, trying getting off the grid 1 day a week for the next 3 months. By the end you'll be ready for your 90-day sabbatical.

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

*****

Good food and good service is no longer enough. That's table stakes. To succeed you need to think bigger. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

THE BOTTOM LINE

Let's recap these eight strategies:

1. Fix your menu mix - guide guests to high-margin items
2. Stop giving away add-ons - charge for upgrades
3. Engineer your drink menu - create premium beverage options
4. Implement strategic pricing tiers - use price anchoring
5. Maximize table turns - increase efficiency without rushing
6. Capture the check - train staff to upsell appetizers and desserts
7. Build a strategic takeout program - treat it as a profit center
8. Implement minimum requirements - value your premium seating

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

PREDICTION #1: Technology Will Amplify Humanity, Not Replace It

PREDICTION #2: Data Integration Will Become The Ultimate Competitive Advantage

PREDICTION #3: The "Me-Me-Me Economy" Will Demand Hyper-Personalization

PREDICTION #4: Experience Will Trump Everything Else

PREDICTION #5: The High-Low Format Will Dominate

PREDICTION #6: Value Will Be Redefined (And It's Not About Price)

PREDICTION #7: Health-Conscious Customization Will Become Standard

PREDICTION #8: Community Connection Will Beat Transaction Optimization

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

1. Be predictably calm. Chaos happens. Great leaders don’t add to it—they absorb it and steady the room.

2. Set the standard in public, correct in private. Praise loudly, coach quietly. Your culture listens to how you handle both.

3. Decide faster than you feel ready. Indecision is more exhausting to a team than a wrong call that gets corrected.

4. Say “thank you” more than you think you should. Effort noticed is effort repeated—especially in a high-stress environment.

5. Coach the why, not just the what. People don’t commit to tasks; they commit to purpose.

6. Protect your best people from burnout. The schedule is a leadership tool, not just a staffing solution.

7. Own the misses—out loud. Accountability from the top gives everyone else permission to improve.

8. Work on the business in front of your team. When they see you planning, training, and improving—not just firefighting—they follow suit.

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

Marketing is define by 3 questions: 

- What's the product?
- Who is it for? 
- How to you reach them? 

Good Marketing is then defined by your focus, specificity, and intention. 

This episode explains how to do that. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

The Scarcity Mindset says that there's so much much to go around. One single pie with only so many pieces.

The Abundance Mindset says that if you have the recipe, you can just bake more pies. There's always more than enough to go around. 

In the year ahead I want you to change your thinking to change your life. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

Rev's LinkedIn Newsletter Post About AI SEARCH: https://www.linkedin.com/pulse/secret-sauce-winning-ai-search-restaurant-ciancio-teewe

FAQ Page Example: https://handcraftburgers.com/faqs

Rev's Instagram: https://www.instagram.com/revciancio/

Rev's TikTok: https://www.tiktok.com/@revciancio

Rev's LinkedIn: https://www.linkedin.com/in/revciancio/ 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

It's not nearly as cut-and-dry as you think. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

Remember that your WEBSITE is an extension of your restaurant. Don't just slap something up on the internet; it has to be crafted. Intuitive. Seamless. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

• Set a goal
• Write it down
• Break down the steps and make them specific
• Repeat it every morning
• Do regular weekly check-ins with an accountability partner
• Otherwise, keep it to yourself 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

RTI is a trusted expert and a brilliant partner when it comes to kitchen oil. They work with dozens of P3 Mastermind members. If you want to streamline this part of your operation, you should set up a call. 

VISIT: https://www.rti-inc.com/

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Edie Weintraub is an expert when it comes to helping restaurant brands grow. A licensed commercial agent and a killer partner for founders who need someone in their corner.

Get in touch with Edie Weintraub, Founder & Managing Director of Terra Alma: 

WEBSITE: https://www.terraalma.com/
LINKEDIN: https://www.linkedin.com/in/edieweintraub/

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

Google, Email, and four-walls marketing... I explain how to leverage them on today's episode. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

There are only 3 ways to increase revenue in our restaurats: 

1. We can sell more ouf our THING. 
2. We can sell our THING for more money. 
3. We can sell a variety of different THINGS. 

It's simple... and so we need to track simple metrics to make sure we're growing the way we want. That's what today's episode is all about. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

Chef Katie Button is a James Beard Award-Winner and she drops in to share a bit about her journey. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

What happens behind closed doors? And what sort of impact does the P3 Mastermind have? 

This episode is for you... sharing 2 case studies from similar sized companies, though in very different markets. This is the power of the P3 Mastermind! 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

Restaurant Coach Sal Rotolo is back, and this time we're taking a deep dive into GUEST EXPERIENCE. What is it? Why does it matter? How do you get your team to care as much as you do? How do we make it obvious and intuitive to take care of people? How do we make serving cool? 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

Your servers are your frontline workers... your infantry... the first line of attack. They are responsible for the hospitality in your restaurant, yes. But they are also your salespeople. And if revenue is so important, the natural question is: What are you doing to level up your team?

Frontline Performance Group is dedicated to that specific problem, and today's conversation with CEO Geoffrey Toffetti provides an answer to that question. 

• Frontline Performance Group: https://frontlinepg.com/
• Geoffrey's LinkedIn: https://www.linkedin.com/in/gtoffetti/

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

Sharing a case study from a restaurant I worked at from 2012 to 2020 to illustrate an important point about marketing restaurants. Do not miss this one! 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

We suck at training, but we don't have to! 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

Celebrating our 500th Episode of the Restaurant Strategy Podcast! 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

If anyone tells you NOT to sell desserts, they are flat out wrong. They haven't learned how to sell desserts the right way and you should run far, far away. I could care less about the dessert itself, but I care deeply about the cappuccinos and after-dinner drinks we can get onto the check if we succeed in selling that dessert. 

On today's episode I show you how to do it right. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

• Better Hellos
• Bouncebacks for First-Timers
• More Google Reviews
• Stronger Engagement
• Better Goodbyes

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

Restaurant Strategy is a podcast, yes. But we're also an organization that does so much more to help independent restaurant owners who struggle. Our Founder, Chip Klose, wrote a book (link below)... we run a membership site called Restaurant Foundations (link below)... we host a group coaching program called the P3 Mastermind (link below)... and we throw two live in-person events every year... 

Last week we hosted the P3 Profitability Summit in Fort Worth, TX, gathering together hundreds of restaurant owners from all over the world... we had folks fly in from Hawaii and Norway!!!

This episode we're sharing our biggest takeaways from that event. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

People don't talk about ORDINARY things. They only share unique, unusual, or remarkable experiences. Try to be something that they can't help but talk about. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

The world is changing. Are you changing with it? 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

- How do people make decisions when they're in a new place? 

- What are the things customers remember and then talk about after a meal? 

- How can we get better at retaining our guests and building repeat visits? 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Some restaurants struggle... while others are in the early stages of decline. How can you tell the difference, and what can be done to fix either problem? That's what we're discussing with P3 Coach, Chris Hughes. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARQII 

MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

VISIT: https://marqii.com/

*****

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

VISIT: https://www.rti-inc.com/

*****

"If you're going out there trying to make money, you're missing the whole point." 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

*****

This week's episode is brought to you by: DAVO

Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

VISIT: https://davosalestax.com/RestaurantStrategy

*****

Most pre-shift meetings suck. Yours doesn't have to. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

When you DISCOUNT your food, you're marketing with just one assumption... that the only reason people aren't coming to you is because of the cost. And that couldn't be more wrong. People don't patronize your restaurant for tons of reasons:

• They don't like the food
• They're not in the mood for that food tonight
• The service is bad
• They're not in the mood for that kind of vibe tonight
• It's inconvenient to get to you
• They don't have enough time for the full experience

Or simply because... 

• You're not top of find when it's time for the to decide where to eat!!!

Stop discounting and start marketing with authority. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809