That's Cornelius Holt, Director of Marketing and Development at St. Francis Children's Center.

With over 20 years of experience in sales and marketing, he's bringing business discipline to the nonprofit sector—and proving that marketing fundamentals work everywhere, not just in for-profit companies.

// WHAT YOU'LL LEARN //

• How to use frequency and consistency to get into people's shortlist before they're ready to give/buy
• How relationships and never burning bridges creates compounding opportunities over time
• How everyone in your organization—from the executive director to the janitor—is actually doing marketing

// CONNECT //

Watch full episode: https://youtu.be/gA-v4E7rqWc

Connect with Cornelius: https://www.linkedin.com/in/cornelius-holt-952aa1/

Learn more about BConnected: https://www.bconnectedllc.com

// ABOUT THE MIDWEST CMO SHOW //

Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.

Views expressed are the guest's own

Chapters

• (00:00:00) - Nonprofit Marketing: In the Elevator
• (00:01:11) - Being More Intentional
• (00:02:51) - In the Elevator With Rich People
• (00:05:55) - Jordan Orgren on Living in the Heart
• (00:11:39) - Making a Marketing Ask
• (00:15:25) - Steve Harvey on Turning Down a $10,000 Packer Spons
• (00:20:13) - Nonprofit Marketing: The Script
• (00:25:08) - What's The Biggest Marketing Mistake
• (00:29:26) - The One Thing Marketing Gets Wrong With Personal Branding
• (00:31:44) - Cornelius On His Career
• (00:33:21) - Good Marketing: A Must Read
• (00:37:36) - Midwest Marketing Leaders: Stop Assuming & Start asking for Money

That's Cate Hollowitsch, a CMO with over 30 years of experience.

Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards.

She's built her reputation on turning marketing into measurable business growth—and she's sharing exactly how she does it.

// WHAT YOU'LL LEARN //

• How to define and narrow your ideal customer until it's "scary tight"
• How to choose the right marketing levers based on customer fit
• How to drive sustainable growth through retention and expansion

// CONNECT //

Watch full episode: https://youtu.be/ZIFLfIRJGjY

Connect with Cate: https://www.linkedin.com/in/catehollowitsch/

Learn more about BConnected: https://www.bconnectedllc.com

// ABOUT THE MIDWEST CMO SHOW //

Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.

Views expressed are the guest's own

Chapters

• (00:00:00) - CMO In The Know: Clear Strategy and Vision
• (00:01:33) - Midwest CMO Show
• (00:02:08) - Have You Got What You Needed to Do?
• (00:03:29) - The Marketing Leverages
• (00:05:30) - Can You Narrow Down Your Customer Profile?
• (00:09:49) - Beyond demographics and psychographics in the B2B market
• (00:17:15) - Signs That the Senior Marketer Is Ready to Buy
• (00:20:29) - The Midwest Marketer's Code
• (00:23:11) - Marketing Executive: Margin Focus
• (00:26:59) - Fast Five: Chasing More Leads
• (00:27:36) - What's a Marketing Leader Need to Know
• (00:30:09) - What is one book or resource
• (00:31:25) - Bold Predictions for Marketing's Future
• (00:34:35) - The One Thing Every Marketing Leader Should Stop Doing

That's Justin McCoy, former VP of Marketing at Cousins Subs.

He spent nearly 18 years transforming a Wisconsin-based, family-owned regional brand into one that competes with national chains.

If you've ever wondered how regional brands win against bigger budgets, Justin breaks down the exact playbook.

// WHAT YOU'LL LEARN //

• How regional brands outplay national budgets by being first to market on the right tech
• How to use strategic partnerships and sponsorships to look bigger than you are
• How to scale while staying authentic to your roots and community

// CONNECT //

Watch full episode: https://youtu.be/g_OBuBsp-h8

Connect with Justin: https://www.linkedin.com/in/justinmccoy/

Connect with Brad: https://www.linkedin.com/in/bradcebulski/ 

Learn more about BConnected: https://www.bconnectedllc.com

// ABOUT THE MIDWEST CMO SHOW //

Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.

Views expressed are the guest's own

Chapters

• (00:00:00) - Regional Marketing: How to Outplay National Budget
• (00:00:45) - How to Leverage the Wisconsin Brand
• (00:06:03) - How Cucumber Restaurants Are Advancing With Technology
• (00:08:49) - AI Marketing: When Should You Push?
• (00:10:00) - The Make It Better Foundation for Cousin Subs
• (00:15:37) - Midwest Marketing: The 3 Rules for Success
• (00:17:47) - In the Elevator: The Brand Partnership
• (00:19:23) - Post-Cousins: Learning the Business
• (00:21:16) - Senior Marketing Executives: Inheriting the Company's Success
• (00:23:39) - Have You Reached Your Next Step?
• (00:26:18) - What is one of the biggest marketing mistakes
• (00:27:16) - Mixing Media and Finance
• (00:29:34) - Cousins on Advisers
• (00:31:04) - What is one book or resource you continually recommend to marketers?
• (00:32:17) - Bold Predictions for Marketing's Future
• (00:34:05) - Midwest CMO: Thinking Big, Not Thinking Small