Paul Green's 5 min Monday Motivation

Ticking all the emotional check boxes

Paul Green — Mon, 20 Apr 2026 00:05:00 +0000

You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you.

Things like:

They need to know you TICK
They need to like you TICK
They need to trust you TICK
They need to see social proof TICK
They need to feel comfortable TICK

This tick box sits in their heart because it's all about their feelings and how they feel about you, versus your competitors. Let's explore that in today's Monday Motivation.

Paul's 5 min Monday Motivation for 20th April 2026

Your free month's access to my co-managed IT marketing

Paul Green — Mon, 13 Apr 2026 00:05:00 +0000

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well on business owners actually THREATENS IT directors. That's because the psychology is different, as is the language and marketing materials you must use. Hence our second membership. Right now, we're giving you free access to the new co-managed marketing for a month. Have you looked at it yet?

Paul's 5 min Monday Motivation for 13th April 2026

How much time do you spend on "green tasks"?

Paul Green — Mon, 06 Apr 2026 00:05:00 +0000

I've started tracking my time again, but only within three categories. Red tasks are things I shouldn't be doing, such as admin. Yellow tasks are things that are OK to do, but in limited quantities. Green tasks are things that grow the business, so I should be doing them all the time. I'm currently running at about 70% green tasks, which is great! Although I'm pushing to increase it to 80%. What percentage of your time do you think is spent on green tasks?

Paul's 5 min Monday Motivation for 6th April 2026

Today's crisis is tomorrow's vague memory

Paul Green — Mon, 30 Mar 2026 00:05:00 +0000

There are very few true crises that you will remember in ten years' time. But when you are in the middle of them, they seem like the biggest headache ever, right? Whether it's cash flow, an upset key client, or something else, it's very easy for us as business owners to obsess and worry and let our thoughts be dominated by the crisis. Let me see if I can help give you some perspective on this.

Paul's 5 min Monday Motivation for 30th March 2026

Driving up your profit margins

Paul Green — Mon, 23 Mar 2026 00:05:00 +0000

Tell me, what overall net profit margin is your MSP running at? This is a subject I'll be looking at in my podcast in a few months' time, so I've been doing a ton of research on it.

In this week's Monday Motivation, I want to take you through what I've discovered so you can benchmark your MSP against what is considered to be "good performance". I also stumbled across some ways to increase your gross margins on MRR services and hardware, which I think you'll love.

Paul's 5 min Monday Motivation for 23rd March 2026

The power of consistency

Paul Green — Mon, 16 Mar 2026 00:05:00 +0000

I've impressed myself today because this is the 100th Monday Motivation that we've put out for our members. That's nearly two years of doing this every Monday. Of course, that kind of consistency is really important in any kind of marketing. The more you show up, the more predictable your results.

My team and I have developed robust systems over the years to make sure all of our content goes out every single week, regardless of vacations, illnesses, whatever. In today's Monday Motivation, I'm going to talk about why you need to have the same approach to your marketing and how our MSP Marketing Edge system makes that easy for you.

Paul's 5 min Monday Motivation for 16th March 2026

Offer your technicians $10 for every Google review they get

Paul Green — Mon, 09 Mar 2026 00:05:00 +0000

There are lots of ways to get reviews for your MSP. And this week we're talking about an easy way you can motivate your technicians to ask for them on your behalf. One of our MSP Marketing Edge members gives his technicians $10 for every Google review they get and even more if they're actually named within the review. It's created a buzz and a bit of friendly competition amongst the technicians. Is this something that you would do?

Paul's 5 min Monday Motivation for 9th March 2026

Should you hire a dispatcher???

Paul Green — Mon, 02 Mar 2026 00:30:00 +0000

Tell me, do you have someone in this role? It's someone on your help desk team, but who isn't a technician. Their job is to be the face of customer service for your business. They sit between the technicians and the clients, making sure that they feel heard and are delighted with your business. Done well, a dispatcher role can create a lot more capacity for your existing technicians and let them get on with their work without so many interruptions. Let's explore this role in full and why I believe every MSP should hire a dispatcher.

Paul's 5 min Monday Motivation for 2nd March 2026

Our new content calendar and community

Paul Green — Mon, 23 Feb 2026 00:05:00 +0000

A couple of weeks back, we made two major additions to the portal. Have you seen them yet? The first was a content calendar that allows you to see what content we suggest you post when. It's also a record of what content will go out when you're using our social media CSVs, and when the done for you team is scheduling your content for you.

We also added a new community to the portal. Don't worry, the members-only Facebook group isn't going away for at least the next two years. In today's podcast, I'm going to dive a little more into these and the benefits to you... how you can use them to make your marketing easy.

Paul's 5 min Monday Motivation for 23rd February 2026

The myth of multitasking

Paul Green — Mon, 16 Feb 2026 00:05:00 +0000

I know, I know... you genuinely can do 15 things at once. You can have a YouTube on in the background getting marketing advice while you're closing tickets in your PSA, while you're upgrading a laptop, while you're eating a sandwich, while you're shooting aliens on your PS5. Just because you can do all these things at once doesn't mean that you should. Because I genuinely believe, after years of trying it myself, that multitasking is a myth. Let's explore this.

Paul's 5 min Monday Motivation for 16th February 2026

Moving from being a tech to a leader

Paul Green — Mon, 09 Feb 2026 00:05:00 +0000

There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tech person. You have MUCH more value to offer as the leader of the business than you do being a tech. But I do know that this is potentially a very difficult decision for you to make. Let's explore why letting go of the tech is a watershed moment for every MSP.

Paul's 5 min Monday Motivation for 9th February 2026

The BIG LinkedIn change

Paul Green — Mon, 02 Feb 2026 00:05:00 +0000

LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re understood, and whether or not LinkedIn treats you like a trusted voice. In today's Monday Motivation, we'll dive into the major changes and how they affect what you're doing.

Paul's 5 min Monday Motivation for 2nd February 2026

Get your ICP right

Paul Green — Mon, 26 Jan 2026 00:05:00 +0000

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.

Paul's 5 min Monday Motivation for 26th January 2026.

Become the standout MSP in your area

Paul Green — Mon, 19 Jan 2026 00:05:00 +0000

One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.

Paul's 5 min Monday Motivation for 19th January 2026

How to use our content to target a vertical

Paul Green — Mon, 12 Jan 2026 00:05:00 +0000

Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.

Paul's 5 min Monday Motivation for 12th January 2026

Let's make 2026 an amazing year for you

Paul Green — Mon, 05 Jan 2026 00:05:00 +0000

Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to focus on with your marketing this year.

Paul's 5 min Monday Motivation for 5th January 2026

The most dangerous type of procrastination

Paul Green — Mon, 29 Dec 2025 00:05:00 +0000

Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes.

Paul's 5 min Monday Motivation for 29th December 2025

Everyone benefits when you take a break

Paul Green — Mon, 22 Dec 2025 00:05:00 +0000

All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren't you? It's a great time to do it because everyone takes a break at this time of year, right? And the thing is when you personally take some time off and rest your body and mind... you benefit, your family benefits, your clients benefit, your staff benefit. Literally everyone benefits when you take a break. Let's explore that.

Paul's 5 min Monday Motivation for 22nd December 2025

Have you received your free wall planner yet?

Paul Green — Mon, 15 Dec 2025 00:05:00 +0000

A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have you received yours yet? If not I'll tell you in today's Monday Motivation how to get a replacement sent out to you.

Paul's 5 min Monday Motivation for 15th December 2025

Why you MUST put a price estimator in your website

Paul Green — Mon, 08 Dec 2025 00:05:00 +0000

For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can't do this before they've spoken to a prospect and yet prospects hate having to get in touch just to get a price. So they won't. For a long time best-selling author and marketing expert Marcus Sheridan (who wrote "Endless Customers") has recommended you put a price estimator into your website. I've now partnered with him on a new tool called MSP Price Guide. Here's why I believe you must put one of these on your website. And yes, there's a special deal on this for MSP Marketing Edge members.

Paul's 5 min Monday Motivation for 8th December 2025

Clearing the marketing clutter

Paul Green — Mon, 01 Dec 2025 00:05:00 +0000

One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could do. There's always a new marketing strategy or idea. As someone who collects great ideas on your behalf, believe me, I know how non-stop and overwhelming it can be! But sometimes, achieving results with marketing is about clearing the clutter and focusing in on a very small group of activities that most move the needle. Let's explore what those are and how to do this.

Paul's 5 min Monday Motivation for 1st December 2025

Triple down on LinkedIn in 2026

Paul Green — Mon, 24 Nov 2025 00:05:00 +0000

One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is still very valid! That's why today I'm challenging you to triple down on LinkedIn in 2026. And I'm going to tell you specifically how. Let's go!

Paul's 5 min Monday Motivation for 24th November 2025

Why brand building suddenly got more important

Paul Green — Mon, 17 Nov 2025 00:05:00 +0000

You absolutely, definitely, MUST read this book

Paul Green — Mon, 10 Nov 2025 00:05:00 +0000

There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the internet by now. And it's called "$100m Money Models." Sounds like an internet marketing kind of book but I promise you there is gold dust inside. It will give you ideas of how you can sell more to your existing clients in a way that delights them and never makes them feel like they've been sold to.

Paul's 5 min Monday Motivation for 10th November 2025

New buyer's guide, Email Hijack + Section 179

Paul Green — Mon, 03 Nov 2025 00:05:00 +0000

We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Services Buyers Guide for 2026, also some new designs for the book Email Hijack, and an updated Section 179 campaign for our US members.

Here are all the details.

Paul's 5 min Monday Motivation for 3rd November 2025

Let us do your marketing for you

Paul Green — Mon, 27 Oct 2025 00:05:00 +0000

Today's Motivation is aimed at you if you're struggling to get your marketing implemented.

It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing.

The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.

Paul's 5 min Monday Motivation for 27th October 2025

Why you must do personal branding

Paul Green — Mon, 20 Oct 2025 00:05:00 +0000

We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.

Today I want to talk about a more important form of branding: your own personal branding.

That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life.

Your goal is to build a brand as THE local tech authority. Let's explore how to do that.

Paul's 5 min Monday Motivation for 20th October 2025

A hot new MSP sales book

Paul Green — Mon, 13 Oct 2025 00:05:00 +0000

I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to love because it's about selling more managed services.

I'll be honest, I haven't had a chance to read the book in full yet. But I've flicked through it. And I've got some highlights for you in today's Monday Motivation.

Paul's 5 min Monday Motivation for 13th October 2025

The power of a handwritten letter in our digital world

Paul Green — Mon, 06 Oct 2025 00:05:00 +0000

A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.

And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.

Paul's 5 min Monday Motivation for 6th October 2025

What’s your why?

Paul Green — Mon, 29 Sep 2025 00:05:00 +0000

That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day?

It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise.

It's really important to know what your why is and to make sure that everything you do in your business feeds your why; your purpose. Let's explore that today.

Paul's 5 min Monday Motivation for 29th September 2025

How simple messaging helps or hinders ALL your marketing

Paul Green — Mon, 22 Sep 2025 00:05:00 +0000

Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.

Paul's 5 min Monday Motivation for 22nd September 2025

Making life magic for your clients

Paul Green — Mon, 15 Sep 2025 00:05:00 +0000

I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you...

Paul's 5 min Monday Motivation for 15th September 2025

If you're struggling to get marketing implemented, we can help

Paul Green — Mon, 08 Sep 2025 00:05:00 +0000

It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.

Paul's 5 min Monday Motivation for 8th September 2025

Why you must embrace video

Paul Green — Mon, 01 Sep 2025 00:05:00 +0000

We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage...

Paul's 5 min Monday Motivation for 1st September 2025

Data enrichment is witchcraft

Paul Green — Mon, 25 Aug 2025 00:05:00 +0000

Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation.

Paul's 5 min Monday Motivation for 25th August 2025

Can you succeed as a control freak?

Paul Green — Mon, 18 Aug 2025 00:05:00 +0000

One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growth will stall. Is this a problem for you? Let's explore that.

Paul's 5 min Monday Motivation for 18th August 2025

Take more walks

Paul Green — Mon, 11 Aug 2025 00:05:00 +0000

You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.

Paul's 5 min Monday Motivation for 11th August 2025

Why your “About Us” page is secretly your best sales tool

Paul Green — Mon, 04 Aug 2025 00:05:00 +0000

I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.

Paul's 5 min Monday Motivation for 4th August 2025

How to remove negative thoughts or persistent worries

Paul Green — Mon, 28 Jul 2025 00:05:00 +0000

We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang around in our minds, and we fail to see the wonder of everything around us. This is especially a risk for a busy MSP owner. I want to discuss this in today's podcast. Including a method I used to keep myself focused on all the things I'm positive about and grateful for.

Paul's 5 min Monday Motivation for 28th July 2025

Why email marketing is still so important

Paul Green — Mon, 21 Jul 2025 00:05:00 +0000

You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENTIAL to your mission of growing relationships with your leads and prospects. Let's explore why in today's members-only podcast.

Paul's 5 min Monday Motivation for 21st July 2025

New things I can do to help you

Paul Green — Mon, 14 Jul 2025 00:05:00 +0000

Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop.

Paul's 5 min Monday Motivation for 14th July 2025

LinkedIn likes won’t get you new clients

Paul Green — Mon, 07 Jul 2025 00:05:00 +0000

It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important.

Paul's 5 min Monday Motivation for 7th July 2025

Do you have a USP?

Paul Green — Mon, 30 Jun 2025 00:05:00 +0000

Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time.

Paul's 5 min Monday Motivation for 30th June 2025

Make your MSP more like McDonald's

Paul Green — Mon, 23 Jun 2025 00:05:00 +0000

I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in.

Paul's 5 min Monday Motivation for 23rd June 2025

Does your MSP come across as legitimate?

Paul Green — Mon, 16 Jun 2025 00:05:00 +0000

One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we?

Paul's 5 min Monday Motivation for 16th June 2025

Should you exhibit at events?

Paul Green — Mon, 09 Jun 2025 00:05:00 +0000

Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline.

Paul's 5 min Monday Motivation for 9th June 2025

How to get Endless Customers

Paul Green — Mon, 02 Jun 2025 00:05:00 +0000

I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you read or listen to this year, make it this one. It's 1,000% relevant to MSPs. Here's what it is and why you should get it.

Paul's 5 min Monday Motivation for 2nd June 2025

Send proposals in these 3 ways

Paul Green — Mon, 26 May 2025 00:05:00 +0000

Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage. Maybe they choose someone else, or maybe they just ghost you. I recommend you always send out proposals in 3 separate ways (at the same time) for maximum impact and trackability. Let me tell you what the 3 ways are.

Paul's 5 min Monday Motivation for 26th May 2025

The people you surround yourself with

Paul Green — Mon, 19 May 2025 00:05:00 +0000

Every business owner has the fantasy at some point of cloning themselves, so that they can do everything in the business exactly as they want it to be done. But having 10x you's ISN'T the answer! To be as successful as you want or need to be, you have to surround yourself with the right people. And getting this right is a critical step in creating a business that thrives whether you are there or not.

Paul's 5 min Monday Motivation for 19th May 2025

Never stop learning

Paul Green — Mon, 12 May 2025 00:05:00 +0000

Whenever I got for a walk, run or drive anywhere, I'm learning. There's always an audiobook in my ears, refreshing my knowledge on something I already know, or teaching me something new. My car is my classroom. The gym is my university. Do you do this? Here's why it's critical that we as business owners make every day a school day.

Paul's 5 min Monday Motivation for 12th May 2025

How to break into a new vertical

Paul Green — Mon, 05 May 2025 00:05:00 +0000

Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our members have a vertical they work within, alongside their general business. Let's explore a couple of ways you can make your marketing more powerful within your chosen vertical.

Paul's 5 min Monday Motivation for 5th May 2025

What kind of LinkedIn account is right for you

Paul Green — Mon, 28 Apr 2025 00:05:00 +0000

LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account for you to use? Let me run through your free and paid options, with the pros and cons of each.

Paul's 5 min Monday Motivation for 28th April 2025

The power of consistency

Paul Green — Mon, 21 Apr 2025 00:05:00 +0000

Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we started, yet this is episode 53. And the reason that anniversary crept up on me is because it's the result of a marketing system. That system is what allows us to be very consistent with our marketing. Let's explore how powerful that is... and how you can replicate it inside your MSP.

Paul's 5 min Monday Motivation for 21st April 2025

Be accountable to your team

Paul Green — Mon, 14 Apr 2025 00:05:00 +0000

Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients who are paying you money, you have a business! And while that can make you feel incredibly free, it can also highly disrupt your ability in getting things done.

I had a boss till I started my first business aged 30. And now I have 15 bosses… the people that work with me in my team. Because I've made myself accountable to them. Here's why I think you should do the same.

Paul's 5 min Monday Motivation for 14th April 2025

Deep questioning uncovers what prospects really think

Paul Green — Mon, 07 Apr 2025 00:05:00 +0000

The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it

Paul's 5 min Monday Motivation for 7th April 2025

What's your productivity stack?

Paul Green — Mon, 31 Mar 2025 00:05:00 +0000

Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use. Let me reveal my productivity stack, and I'd be interested to hear what you're using.

Paul's 5 min Monday Motivation for 31st March 2025

What will move the needle this week?

Paul Green — Mon, 24 Mar 2025 00:05:00 +0000

I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! I think it's possibly his finest work. One of my core lessons learned is around where you (as the business leader) invest your time. Are you doing things that move the needle? Let's explore that.

Paul's 5 min Monday Motivation for 24th March 2025

Do you have a roadmap? Or 'zig zag'?

Paul Green — Mon, 17 Mar 2025 00:05:00 +0000

Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are merits to both, depending what stage of business growth you're at, and how many staff you have. Let's explore this.

Paul's 5 min Monday Motivation for 17th March 2025

Your phone person’s calling setup

Paul Green — Mon, 10 Mar 2025 00:05:00 +0000

The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I always recommend you do this in-house where you can. Let's look at the setup that works best for them, and the critical success factors to ensure they thrive.

Paul's 5 min Monday Motivation for 10th March 2025

A focus on... Step 3) Convert relationships

Paul Green — Mon, 03 Mar 2025 00:05:00 +0000

We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3 weeks ago, we've made it easier than ever before for you to see what to do, and implement it. Let's finish the series this week with step 3) Convert relationships

Paul's 5 min Monday Motivation for 3rd March 2025

A focus on... Step 2) Grow relationships

Paul Green — Mon, 24 Feb 2025 00:05:00 +0000

Right now we're focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. Our recent product release makes it HUGELY easier for you to understand it, see the tasks you need to do - and implement them. Today we're going to focus on the important middle step that uses a huge amount of the content that we give you.

Paul's 5 min Monday Motivation for 24th February 2025

A focus on... Step 1) Build audiences

Paul Green — Mon, 17 Feb 2025 00:05:00 +0000

The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus in on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes, we've made it easier than ever before for you to see what to do, and implement it. Let's start this week with step 1) Build audiences

Paul's 5 min Monday Motivation for 17th February 2025

Big product release today - these are the benefits to you

Paul Green — Mon, 10 Feb 2025 00:05:00 +0000

HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. Here's my run through of what's changed and why. Got a question for me? Join my drop-in marketing clinic here: https://portal.mspmarketingedge.com/clinic

Paul's 5 min Monday Motivation for 10th February 2025

Your free copy of my new MSP marketing book

Paul Green — Mon, 03 Feb 2025 00:05:00 +0000

I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 step lead generation system that the MSP Marketing Edge is built on. Best of all, you get a free PDF and MP3 of it, which you can access right now. It's a nice easy read and a quick one too - an hour of your time at the most. Let me tell you more about why I wrote this book and how you can use it to make your marketing easy.

PS Get the book here: https://portal.mspmarketingedge.com/starthere

Paul's 5 min Monday Motivation for 3rd February 2025

You can (almost) never post too much content

Paul Green — Mon, 27 Jan 2025 00:05:00 +0000

Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere near enough. The only person who sees all of your content is… YOU. And that's why, as part of the MSP Marketing Edge 3 step lead generation system, you need to be putting out content on a daily basis. Let's explore this...

Paul's 5 min Monday Motivation for 27th January 2025

Do you charge an onboarding fee?

Paul Green — Mon, 20 Jan 2025 00:05:00 +0000

Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on boarding fee? It can actually be a very clever strategic tool to get longer commitments from new clients... or if they won't do that, then put more money in your pocket.

Paul's 5 min Monday Motivation for 20th January 2025

Get them on a 3 year contract

Paul Green — Mon, 13 Jan 2025 00:05:00 +0000

Tell me, when you sign a new client, how long do you ask them to commit for? If it's not three years as standard, then you must listen to today's 5 minute Monday motivation. Because I believe there's nothing but benefits asking new clients for a longer commitment.

Paul's 5 min Monday Motivation for 13th January 2025

Amazing things happen in 90 minute chunks

Paul Green — Mon, 06 Jan 2025 00:05:00 +0000

Let me be the last to wish you happy new year! Last week we talked about making 2025 your best year ever. And this is the second part of that conversation... how do you do that? My suggestion is to find 90 minutes every single weekday to work ON your business rather than in it. Let's explore when you do that, how you do it, and specifically what work you would do.

Paul's 5 min Monday Motivation for 6th January 2025

Making 2025 your best year ever

Paul Green — Mon, 30 Dec 2024 00:05:00 +0000

At this time of year, that kind of talk can sound like a cliche. But it's really not. I do believe that having a fantastic year in business is more about mindset and taking action than anything else. As we sit on the verge of a brand new year, let's explore that in the next five minutes.

Paul's 5 min Monday Motivation for 30th December 2024

The best way to hit next year’s goals

Paul Green — Mon, 23 Dec 2024 00:05:00 +0000

Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter your head at some point later this week… what do you want to achieve with your MSP next year? And when can you start work on hitting next year's goals? Let's explore that in the next five minutes.

Paul's 5 min Monday Motivation for 23rd December 2024

Your Xmas project: Google Business Profile

Paul Green — Mon, 16 Dec 2024 00:05:00 +0000

If you're looking for a nice short project over Christmas that won't take up too much time, and will give you a very clear win, how about working on your Google Business Profile? We've made it very easy for you with the guidance in the portal: https://portal.mspmarketingedge.com/stack/google/

In the next five minutes let me explain what you need to do.

Paul's 5 min Monday Motivation for 16th December 2024

The need for constant improvement

Paul Green — Mon, 09 Dec 2024 00:05:00 +0000

You've heard of kaizen, right? The Japanese concept of continuous improvement. Probably something you do with your delivery... but what about constantly improving your marketing? Let's explore that in less than 5 minutes.

Paul's 5 min Monday Motivation for 9th December 2024

The joy of being idle

Paul Green — Mon, 02 Dec 2024 00:05:00 +0000

I'm taking you out for a pleasant winter walk this week. Let's talk about an inspirational podcast I've been listening to, and how it's encouraged me to be more idle. As a busy business owner (just like you) that took some doing... but the mental and physical benefits have been worth it.

Join me in being idle? Let's explore that in less than 5 minutes.

Paul's 5 min Monday Motivation for 2nd December 2024

Sales trojan horses build relationships with leads

Paul Green — Mon, 25 Nov 2024 00:05:00 +0000

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Use pre-suasion to set context in marketing

Paul Green — Mon, 18 Nov 2024 00:05:00 +0000

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

The real purpose of life

Paul Green — Mon, 11 Nov 2024 00:05:00 +0000

I made a short guest appearance on national radio here in the UK last week, when the host on a speech station was talking about whether or not politicians without children are better leaders than those who have them.

I'm a sole parent of Samm, my 14-year-old. And I truly believe that being a fully involved parent makes you a BETTER business leader, rather than being a distraction. Let's explore why I believe this – and why building your MSP is 100% about creating a better life for you and your family.

Paul's 5 min Monday Motivation for 11th November 2024

Are you using our WebTools?

Paul Green — Mon, 04 Nov 2024 00:05:00 +0000

We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them?

They're your secret weapons to create a compelling, interactive experience on your website for your leads, prospects and clients. Let me tell you about the 4 tools you can choose from, in just 5 minutes.

Paul's 5 min Monday Motivation for 4th November 2024

The pain of discipline

Paul Green — Mon, 28 Oct 2024 00:05:00 +0000

I'm deliberately boasting today when I tell you that for the last few weeks I've been getting up at 5am three days a week, and going for a 3 mile run.

I feel great when the run is done... although the pain of the discipline of getting up is sky high. Here's why I tolerate it (and it's about growing your business, not exercising).

Paul's 5 min Monday Motivation for 28th October 2024

The 3 tests of "should I do this"?

Paul Green — Mon, 21 Oct 2024 00:05:00 +0000

A few weeks back I spoke at ScaleCon24 in Las Vegas, and stayed all three days to watch most of the other speakers.

My mind has been filled with so many good ideas... and today let me tell you about something smart Nigel Moore from The Tech Tribe said.

Paul's 5 min Monday Motivation for 21st October 2024

Develop the super power of remembering first names

Paul Green — Mon, 14 Oct 2024 00:05:00 +0000

I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names - at the expense of remembering little else about them. It's all you need to impress people, especially when you meet them unexpectedly.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 14th October 2024

Your attitude, not your aptitude, determines your altitude

Paul Green — Mon, 07 Oct 2024 00:05:00 +0000

You can achieve ANYTHING. Literally anything. So long as you have the right attitude.

With a positive attitude you can do anything and overcome any obstacle. But with the opposite attitude you will often struggle, no matter how smart or talented you are.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 7th October 2024

A 3 month improvement sprint to 2025

Paul Green — Mon, 30 Sep 2024 00:05:00 +0000

So as of today we have 3 months left of the year. Scary, huh? I believe this is a good thing - as you can now start a 3 month improvement sprint to achieve something EPIC in your MSP by the end of the year.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 30th September 2024.

The price of leadership is criticism

Paul Green — Mon, 23 Sep 2024 00:05:00 +0000

As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of which are hard work, such as criticism. But the way you respond to criticism can strengthen your bond with your team.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 23rd September 2024.

Do 10x more on LinkedIn

Paul Green — Mon, 16 Sep 2024 00:05:00 +0000

LinkedIn is so important for MSPs. You'll see we put it at the heart of our 3 step lead generation system.

Let's explore other ways you could be using it, in less than 5 mins.

Paul's 5 min Monday Motivation for 16th September 2024.

Why we procrastinate

Paul Green — Mon, 09 Sep 2024 00:05:00 +0000

Everyone procrastinates to some extent. It's only a problem when it stops you from achieving growth and change within your business.

Let's explore why we procrastinate and how to deal with it, in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content.

Paul's 5 min Monday Motivation for 9th September 2024.

Meet me in London or Las Vegas?

Paul Green — Mon, 02 Sep 2024 00:05:00 +0000

I'm speaking at two major MSP shows in the next few weeks, and if you're going, let me know. I'm compiling a list of people to meet in real life.

Let me tell you about the shows in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content.

Paul's 5 min Monday Motivation for 2nd September 2024.

Keep your marketing easy and fun

Paul Green — Mon, 26 Aug 2024 00:05:00 +0000

As business owners we have a terrible habit of overcomplicating things. When actually keeping it easy and making it fun is almost always the answer.

Let's explore how this affects your marketing in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content.

Paul's 5 min Monday Motivation for 26th August 2024.

Be careful who you listen to

Paul Green — Mon, 19 Aug 2024 00:05:00 +0000

These days the problem isn't getting advice... it's whose advice do you listen to. Because the internet has made it easy for anyone and everyone to be an "expert" about everything.

Let's explore this in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content, and your new monthly service-based campaign.

Paul's 5 min Monday Motivation for 19th August 2024.

When did you last put up your prices?

Paul Green — Mon, 12 Aug 2024 00:05:00 +0000

Price rises can be a very emotive thing, but I have a very simple view on them. You need to do them to keep profit margins healthy. And you should use a different approach for new clients and exciting clients.

Let's explore this in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content, and enter your website into August's review draw.

Paul's 5 min Monday Motivation for 12th August 2024.

Accept that managing people takes time

Paul Green — Mon, 05 Aug 2024 00:05:00 +0000

As business owners we can't do this on our own, can we?. We need amazing teams, and a consequence of that is that we need to invest our time managing and nurturing our people.

Let's explore today why this isn't a bad thing, and how you can systemise it.

Also: The theme of next week's MSP Marketing Edge content, and I'm planning a marketing challenge this week.

Paul's 5 min Monday Motivation for 5th August 2024.

A recap of CrowdStrike resources

Paul Green — Mon, 29 Jul 2024 00:05:00 +0000

10 days on, let's explore how ordinary business owners and managers are feeling about the CrowdStrike outage today. Plus a recap of the resources we created for you early last week.

Also: The theme of next week's MSP Marketing Edge content, and some new resources around Google Business Profile.

Paul's 5 min Monday Motivation for 29th July 2024.

Perfection is the enemy of getting it done

Paul Green — Mon, 22 Jul 2024 00:05:00 +0000

When you launched your website, did you spend weeks finishing off all the tiny details before pressing publish? Or are you not ready for that new marketing initiative because you want it to be 100% right? As business owners we are often control freaks... and sometimes perfection is our enemy. Let's explore that.

Also: The theme of next week's MSP Marketing Edge content, some new website reviews are ready, and I'm planning to run a marketing challenge this week.

Paul's 5 min Monday Motivation for 22nd July 2024.

Collect the social proof before it's too late!

Paul Green — Mon, 15 Jul 2024 00:05:00 +0000

So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a review. Great! But don't leave it too long... as I explain this week, their desire to provide this for you will quickly fade.

Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign on data backup and testing.

Paul's 5 min Monday Motivation for 15th July 2024.

10x is easier than 2x

Paul Green — Mon, 08 Jul 2024 00:05:00 +0000

You want to grow your MSP, but you can't work twice as hard... not without having a 'medical event', right? That's why the answer is to aim for 10x growth and not 2x growth. This is explained very well in a book I recommend this week.

Also: The theme of next week's MSP Marketing Edge content, and join me for a webinar this Wednesday 10th on getting the right message in front of right person at the right time.

Paul's 5 min Monday Motivation for 8th July 2024.

Why we do this

Paul Green — Mon, 01 Jul 2024 00:05:00 +0000

Sometimes as business owners we have to stop and remind ourselves why we are doing this - especially if you're in the first few years and your income is less than it could be in employment. It's totally worth it when you focus on the bigger picture. Let me remind you over the next 5 minutes.

Also: The theme of next week's MSP Marketing Edge content, and our portal is down today as we migrate to the brand new one.

Paul's 5 min Monday Motivation for 1st July 2024.

You can't run a marathon holding an anchor

Paul Green — Mon, 24 Jun 2024 00:05:00 +0000

Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive anchor. This week I challenge you to drop your anchors and run as light as you can.

Also: The theme of next week's MSP Marketing Edge content, and our new portal is coming next week.

Paul's 5 min Monday Motivation for 24th June 2024.

The happy balance

Paul Green — Mon, 17 Jun 2024 00:05:00 +0000

To have the best possible life, there are five things you need in it... but they must be in balance with each other. Let me tell you what they are and how to achieve your own happy balance.

Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign for Windows 10 end of life.

Paul's 5 min Monday Motivation for 17th June 2024.

The Gap and The Gain

Paul Green — Mon, 10 Jun 2024 00:05:00 +0000

If you're frustrated with the progress of your MSP's growth, could be you're stuck in a mindset known as The Gap. And the answer is to shift to a different mindset called The Gain. Let me explain what those are and how to make the shift.

Also: The theme of next week's MSP Marketing Edge content, and why you should get Camtasia video editing software now.

Paul's 5 min Monday Motivation for 10th June 2024.

Successful business owners exercise

Paul Green — Mon, 03 Jun 2024 00:05:00 +0000

We're so busy as business owners that we often get our priorities completely wrong. Exercise is a great example of that. It's too easy to go a week without doing any proper exercise, yet that's one of the most important things. If you're nodding at this, I've got a challenge for you today to improve it.

Also: The theme of next week's MSP Marketing Edge content, and details of our revamped portal that's coming in the next few weeks.

Paul's 5 min Monday Motivation for 3rd June 2024.

People buy from people

Paul Green — Mon, 27 May 2024 00:05:00 +0000

You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.

Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.

Paul's 5 min Monday Motivation for 27th May 2024.