Mays talks about her experience working in B2C and B2B brands and the differences in working for agency and client-side marketing.

She emphasises the importance of flexibility, agility, and resilience in her career and shares her passion for problem-solving and advocacy for gender equality.

Aretha shares her journey from aspiring engineer to marketing professional, detailing her early career challenges and pivotal moments, including a management training program that sparked her passion for marketing. Aretha emphasises the importance of genuine human support in her success and reflects on her childhood experiences that shaped her resilience and curiosity.

From working in social media in her home country of Uruguay, to working for the World Health Organisation in Washington D.C and now in her role at Johnson & Johnson, Tatiana has always believed in fostering cultures of innovation and supporting her teams in following their passions and talents.

Rachel discusses the impact that great leaders and supportive networks have had on her life and talks about her commitment to authenticity in leadership.

Nik is now the founder and CMO of non-alcoholic drinks company DioniLife. Nik talks about the importance of personal curiosity and resilience, as well as the crucial role diversity plays in teams.

Lauren uses her TikTok platform to champion better hiring practices and advocate for salary transparency, clear job descriptions, and supportive interview processes. She also touched on ageism in the workplace.

Mitch, who also holds positions at Stonewall and UN Women UK, also discusses her passion for inclusive marketing that is rooted in strategy and a genuine commitment to diversity and inclusion.

Shea takes us on a journey from her big break writing a blog post on Spencer Pratt, which rocked the internet back in the day, and through to her work at MMGY Global, FWV and Kontoor Brands. Shea’s work on both agency and client-side, has given her a unique perspective on client and brand management and communication.

Shea shares these insights with Tamara and Wendy, and also considers where influencer marketing is headed.

Richard talks about the challenges and rewards of working in large corporations versus smaller businesses, and how these experiences helped shape his business. He also has fantastic advice about networking as an introvert and the impact that kindness and understanding can have on our lives.

Caroline is passionate about closing the pay gap. She founded DAWN and now works with WACL and the 93% club to drive forward equality in the advertising industry.

Rob shares his career journey from sports marketing internships at the University of New Hampshire and the Boston Celtics to roles at marketing agencies like Octagon and startups such as DraftKings, Starry, and Tel Tech. Rob talks about his experience in social media and discusses the importance of blending human skills and tech in the future of brand building. 

After starting her career at Siemens Medical, Catherine eventually became vice president of global support services at PeopleSoft, VP of support operations at Oracle, VP of service delivery at Intuit and VP of business operations at Symantec before joining Sony.

Catherine joins Tamara and Wendy to discuss online safety and moderation in gaming.

This week, Jane talks to Tamara and Wendy about her pathway to leadership and the essential role that resilience played in her success. We also hear about her empathetic leadership style and what it meant to be a female leader in an industry where women are still underrepresented at higher levels.

Crawford has worked with global brands like Disney, Diageo and Nike – helping them understand consumer behaviour.

One of the major themes in Crawford’s career has been his constant drive to push outside of his comfort zone and explore his full potential.

Her considerable experience as a trainer and mentor led her to set up The Whole Marketer podcast, which has evolved into an online community and support programme for marketers. Abby is also the founder and director of Labyrinth Marketing.

Much of Abby’s current focus is on supporting the holistic development of marketers so that they can do their best and most fulfilling work for their clients.

Atlyn discusses her career path, from becoming the director of marketing (UK and Europe) for the Saint Lucia Tourist Board to today, when she works as the head of engagement and inclusion at Pepper Money UK and manages her own business.

Atlyn tells us about how her childhood helped her become the determined and independent leader she is today. 

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Before founding It Takes a Village, Chloe’s roles included Head of Social Impact at Lucky Generals and was an Ambassador for MHFA England.

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Megan joins Tamara and Wendy to talk through her career in marketing and explore how she’s used her talents for science and creativity to create innovative campaigns. We also hear about how Megan used her experience working for challenger brands to help bigger brands thrive. 

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Helen talks to Tamara and Wendy about her career path at Boots and her passion for seeing the people she managed grow and develop.

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Katie also talks about the importance of being an authentic and emotionally intelligent leader and discusses the mentorship and support she has received from innocent’s Group people and culture director Sarah-Jane Norman,

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After university, Dom decided to continue working gigs with his band until the band decided to head to London to make their name, and Dom chose to stay back in Leeds and pursue a different career.

He joined Bettys & Taylors of Harrogate as a copywriter and quickly developed Yorkshire Tea’s iconic presence on social media. Fifteen years later, and Dom is now Marketing Director and still just as passionate about the brand.

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BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses.

Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny.

Kate talks to Wendy and Tamara about the support of her managers, like Marie Oldham (her boss at Leo Burnett and Havas Media) helped shape her career and discusses how marketing helps drive business, but shouldn’t be held responsible for absolutely everything.

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Sally works with senior leadership teams during high-pressure situations – during crisis situations or M&As, for example – to equip them to excel when the stakes are high.

She talks about the hardest decision she ever made (to close a successful business that she didn’t love any more), the joy of following her passion to create High Stakes Leadership, and her drive to help leaders define their purpose.

As Sally says, the rules of engagement for leaders are changing. They have never faced such relentless demands on their time and their emotional energy. This is a must-listen podcast for anyone working with, or within, leadership teams.

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From working with brands like Aldi and Weetabix to the tech giant Huawei, Jennie has helped brands navigate the ever-shifting landscape of social media and reputation management.

Jennie’s fantastic mentors (former bosses Scott Weavers-Wright and Matt Park-Young) have helped shape her drive to build brilliant teams that complement each other’s strengths and weaknesses and to deliver the best possible creative solutions for the brands she works with.

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She tells Wendy and Tamara how burnout in her early career led her to reassess how she approaches life and work, the influence of strong women in her family in her career, and how being told to “speak up or no one will hear you” influenced her approach to marketing.

She talks about how important it is to overcome the fear of not fitting in and how standing out and being different is the best thing you can do in marketing. She tells us how having a supportive but honest network can guide you. And how she learned to tell the difference between fear of change and your gut instinct.

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This week, Bryan joins Wendy and Tamara to discuss how persuasive leadership has influenced his career and talk about how he approaches resilience.

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Reuben talks us through his career path and the essential role his early managers played in shaping who he is today. In this episode, you’ll hear about transforming and reinventing iconic brands and the huge impact that mentor-style leadership can have on people.

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Mental health awareness is important to Paul, who has balanced depression with running a successful business for years. We talk about what it’s like to experience mental health challenges and look at how important it is for employers to create a culture that prioritises mental health.

He’s taken inspiration and guidance from several previous managers and leaders, such as Richard Kanareck and Gioconda Beekman, who he worked with at Fleishman Hillard. He’s also inspired by current clients, such as Evelyn Espinal of Unilever.

Asad is driven by the desire to create cohesion and provide people with the opportunities they deserve and could otherwise miss out on.

He’s a natural entrepreneur. His first business, set up in competition with his brother as a teenager, was a barber shop (hence his company name today), cutting hair for friends in his mum’s sitting room. Their next venture was to found a basketball tournament in London that became the biggest of its kind.

He’s created an agency model at The Barber Shop that builds on this entrpreneurialism, allowing the team to be entrepreneurial in the way they work, to be consultative, and to keep the company fresh by challenging the status quo. 

We talked about why he’s excited by the ‘mindblowing, powerful tools’ that are part of the industry now, and what they mean for creativity; why scale isn’t always the end goal of every agency; and why successful businesses always have creative leaders at their head. He also talks about the importance of ethical advertising.  

Some of the takeaways you’ll hear from this episode: 

• Have a healthy disrespect for your bosses
• Take responsibility for your decisions 
• Creativity is about solving problems, not making slogans  
• Don’t always take investment if you’re offered it

This week, Helen tells us about how her growth mindset has shaped her career and led to her desire to help other people discover their potential.

This week, we hear how Jason’s drive and determination to find positive changes from negative situations has been an invaluable skill in his success.

In the year and a bit since it happened, Emma has reshaped her life to keep doing what’s important and meaningful to her and has established firmer boundaries, allowing herself to say no and #SlowTheF*ckDown.

She talks about the people who’ve influenced her career, including Alison Taylor, Alison Clarke, Richard Houghton, and Tamara Littleton (and how Tamara taught her why it’s ok to be vulnerable, and how it is possible to be a good person and successful in business). She also looks at how the PR industry is changing, with power shifting to ordinary citizens, and how companies respond to that change.

Jodie benefited from having a mum who taught her how to be independent from a young age. She was encouraged to try things and told that tasks would be easy – this early mentoring helped Jodie run towards challenges with confidence. She was also given six coaching sessions with Joanne Rule (MBE) as part of her graduate recruitment scheme, and she credits Joanne with teaching her how to think through problems.

In this week’s show, Jodie tells Tamara and Wendy about her three pillars: profession, obsession and decompression. She explains how we can use these pillars (in combination with strong boundaries) to create the perfect day.

Hear how Emma was influenced and inspired by leaders including Dominic Groundsell, Paula Nickolds and Rachel Swift; why marketers have to believe in their brands; and what excites her about creating a creative shopping experience that goes beyond digital, after lockdown. 

She also talks about the importance of vulnerability, why it’s ok to tell people at work if you’re struggling (particularly with how to balance commitments at home and at work), and how women returning to work after a gap should reach out to get the support they need. 

Emma is a real inspiration. Listen now and subscribe to hear her story.

This week, they join Tamara and Wendy to talk about how they met and what led the couple to go into business together. We hear how their early lives helped shape the confident leaders they are today.

We also hear about the importance of self-belief, clarity of purpose and the value of maintaining a positive mindset.

Carole has always been willing to try new things, take risks and move on if something isn’t working or is becoming stale.

In this episode, Carole talks to Tamara and Wendy about how the pandemic has reinforced her views on leadership – that collaboration and human connection are incredibly important to her and that everyone on her team has the space to be heard and contribute their ideas.

Edward has worked for Diageo for most of his career, but in that time, he has seized most of the opportunities he could – working in various roles around the world. From Australia to the Caribbean, to Amsterdam and New York, Edward has jumped at every opportunity to experience the world and develop his career.

He’s been lucky to have fantastic bosses throughout his career – people who have shown that they believed in him and given him opportunities to thrive on his own initiative. Now, Ed does what he can to give those he manages the same opportunities.

Joanne has worked for businesses like Nokia and Argos, and even moved to Uganda to help set up a school. 

Inspired by her hard-working and encouraging parents, as well as her former bosses Tom Mcgowan and Steven Overman (and current boss, Des Power) who all provide encouragement and mentorship when she needs it the most, Joanne leads her team with optimism and energy.

Ross chats to Tamara and Wendy about what it’s like working for a brand that’s been adopted en masse by millions of teenagers and young adults across the country. 

We also hear about the importance of leading with kindness – something that Ross learned at an early age from his grandma and from key influencers in his career (his former boss at Cadbury, Phil Rumbol and founder of The Marketing Academy, Sherilyn Shackell).

Another important theme of this episode is being true to yourself. Being an out and proud gay man and a successful marketer is something that Ross is proud to embrace.

During her career – which has taken her around the world and working for businesses like Coca-Cola and agencies such as Leo Burnett – Sophie has found inspiration in many of her colleagues. From Gillette’s Gary Coombe and Octopus Energy’s Greg Jackson (both of whom she worked with at P&G) to leaders like José Neves, who she interviewed for Superfast, Sophie has always placed a lot of value on learning from genuine people with fascinating stories.

Sophie now leads the Marketing Society, where she’s incredibly proud of their work to support businesses and help shape the future of marketing.

Lisa’s worked for agencies and brands in London, Frankfurt and New York, and ran her own business – leading to her current position of Regional Head of Marketing & Digital Sales Europe for Cathay Pacific.

Lisa benefitted from parents who urged her to follow her dreams and bosses like Guenter Saurwein and Ed Fotheringham, who have been fantastic and inspiring teachers.

For Lisa, one of the most important messages she wants people to hear is to follow their dreams and to do everything possible for the chance to do what they love.

This week, Mils joins Tamara and Wendy to chat about what inspired him to set this inspirational goal for himself. We hear how his early childhood in Zambia and his experiences once his family moved to the UK, helped shape his drive to learn, explore and inspire people. 

We also hear how his mentor, Kunle Babarinde, helped guide Mils to early success with TapIn.

If there’s one thing Mils would advise anyone interested in starting their own business, it would be to get comfortable with failure. We all fail. But it’s by picking ourselves up and trying again that we find out what we’re truly capable of.

Her story is extraordinary. She left school at 16 to join the family business, following in the footsteps of her entrepreneurial mother who inspired her. But  a series of devastating family events shook her world apart, leading her to drive herself so hard in her work that she ended up in intensive care in her early 40s. 

She completely changed her life, focusing on her purpose, her family, and how she might do good in the world. The result was the Marketing Academy, which Sherilyn founded, centred around an absolute belief that marketing, media and advertising, done well, can make a profound change for the better in the world.

Sherilyn talks about her personal experience, why time is her most precious commodity, her purpose and direction for the Marketing Academy, and how to inspire new, emerging and diverse talent into the industry.

On the podcast, Jorie talks about the leaders who had the imagination to see her potential, and who encouraged her creative thinking.

Jorie Sax has always carved her own path, exploring roles that make her happy and let her be her full self. She talks honestly about the challenges of working for an airline through lockdown, and how it spawned the opportunity to create the innovation lab she now heads up. It’s an inspiring story of determination and creativity. 

Tom taught himself how to code as a child and graduated with a degree in engineering, which could explain his obsession with data and measurement in marketing. He was part of the team behind the success of the launch of the NOW TV box (taking it from zero to a million customers), before joining Gusto as CMO. Tom admits to being quite laid-back, and talks about how, in his early career, he benefited from working with very driven leaders, like his boss at NOW TV, Pascal Wharton.

As a leader, Tom is keenly aware of the power his words and actions can have, and he’s always looking for opportunities to learn. 

Tina has more than 25 years’ experience as a global marketing procurement consultant and has her own eponymous consultancy; she chairs the CIS marketing group; and she has the brilliant role of co-chair of the ‘Get Shit Done’ group at the Conscious Advertising network, which promotes ethical advertising. Her experience both agency and client-side working with brands such as Cellnet, GSK and Orange has proved invaluable in marketing buying. 

She talks about her working class upbringing in South London and how her Mum influenced her through her life, the importance of giving back to society and supporting the people around you, the challenges of being a woman in an industry dominated by men, and why people still think she buys pencils for a living!

Leo Morejon also cites key mentors during his career – such as David Rosenberg (who he worked with at JWT) and Bryan Wiener (who he worked with at 360i), and how they taught him things that – while hard to hear at the time – continue to be lessons he uses every day.

From wanting to be a bin man at three years old to developing a passion for writing letters through his youth, James’ career saw him rise through HSBC to take on one of the most coveted roles in financial marketing, at First Direct. His key qualities – empathy and focusing on purposeful action – are evident and have been honed over the last few years, a result of both the challenges of the pandemic and what he says is the bravest thing he’s ever done, becoming a father. 

James also talks about the leaders who’ve inspired and mentored him in his career, in particular Jenny Clarke from his time at Coutts and Tricia Weiner from his time at HSBC.

Series five of The Genuine Human’s podcast kicks off with Wendy Christie and Emma Harris talking to Tamara about everything from her early Masterchef-worthy escapades in the kitchen to the vision that led her to create this now 250 people strong agency.

Tamara’s love of work is legendary, a passion that was influenced by her former boss and inspiration, Ian Jindal. In this episode, we hear how Tamara’s inclusive and empathetic approach to leadership has created a team where everyone is accepted.

In this episode of Genuine Humans, we hear how Michelle’s childhood experiences led her to become an empathetic and kind leader who places great value on her team. We also hear how some of Michelle’s biggest influences have been the clients that have pushed her to go above and beyond.

Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.

As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.

Jane talks to us about her love of cooking, her experience of getting Jane Plan off the ground (despite having no previous business experience), the people who’ve inspired her, and her desire to create something different – a diet plan that focuses on health, not on appearance. 

She is candid about the struggles of a founder / leader, and tells us how she takes inspiration from Cheryl Giovannoni, CEO of Girls’ Day School Trust, and aspires to incorporate a bit of Cheryl’s fearlessness into her leadership style.

Elliot talks to us about his extensive and varied experience – from running his own DJ business as a teenager (he messed up an A-Level by DJing the night before the exam) to his roles at Leo Burnett and Leagas Delaney, and how he manages to fit in a presenting job alongside everything else he does. His energy is infectious, and his drive to achieve is inspiring. 

Her career has thrived on her love of music, tech and the kind of thoughtful, empathetic networking that forms strong and lasting relationships. 

While there are many factors to success, Arlene emphasises how important great mentorship is when it comes to career development and mentions how Kelly Estrella and Adam Cunningham at Allied have helped her grow and thrive in her time at the agency

Cheryl counts Matt Burgess (now CEO of Kharisma), Margaret Jobling (now CMO of NatWest) and Mike Lloyd (now CEO of McCarthy Stone and Chairman of Eve Sleep) among her friends and mentors.

Cheryl’s competitive nature has driven her to live life to the fullest and she’s keen on encouraging others to find opportunities in the challenges they face, and always strive to have fun.

At nine years old, Linn knew she wanted to work in advertising. Growing up, Linn realised that she didn’t come from the typical background of many in the industry, but determined to achieve her dream, she went to university part-time and secured a part-time PA job at Ogilvy and eventually moved on to be an account executive. 

Linn has made great connections throughout her career with genuine humans who’ve helped her on her way – like her former boss, founder of Truant, Simon Labbett.

For Linn, leadership means being a genuine human. It means giving people opportunities to grow and the flexibility to thrive.

Ambitious and driven from childhood, Gemma knew that she wanted to set up her own business one day. 

First at Cabal and now with Nurture, Gemma’s work revolves around celebrating and amplifying the power of genuine human connections

People who’ve influenced her include leadership thought leader, Steve Radcliffe, and Syl Saller CBE.

Nam started off by volunteering to help his community as a teen and went on to work for some of the biggest brands in a variety of roles. These experiences helped shape his leadership style, which is led by empathy and inclusion.

Nam’s ultimate goal is to create the change he wants to see in the world.  If that meant being disruptive and going against the received wisdom of the advertising and marketing industry, so be it. For Nam, it’s all about the stories we leave behind, and he’s determined that his stories will be great ones.

Celia’s worked in marketing for global consumer, travel and automotive brands, but when it comes down to it, the most important thing for her is being able to say that she’s made a positive impact on the people and brands that she’s worked with.

Celia reminds us of the importance of the meaning and purpose behind our actions. Her people-focused leadership style and need to make a difference in the world led her to become a founding member of Marketing Kind, an action-focused community of marketers looking to make a difference.

Mark has had a long career working for various agencies and now as HERDmeister at HERD. His main focus is on researching human behaviour and cognition (and he’s published – and contributed to – several books covering the subject, most recently Creative Superpowers). 

Mark talks us through his experiences and shares his passion for collaboration, continual research and the joy of creativity. He got his stubborn streak from his mum, but he also has a refreshing no-nonsense (and entertaining) honesty about him.

Craig started his career at travel agent, Thomson, as a graduate recruit and went on to work for Virgin Trains and John Lewis.

For Craig, connecting with the purpose of the brand has been extremely important, both in finding the right business to work for and in continuing to work there. He’s always been driven to deliver on the promise of a brand’s vision and see his work come to fruition.

Craig also talks about the importance of giving people opportunities to grow as employees and of understanding what it is that customers really want from your brand.

Ellie’s career has been powered by serendipity and curiosity. 

Growing up on a farm gave Ellie a childhood of freedom and exploration that helped to create her inquisitive nature. As she got older and met more people, Ellie jumped at the chance to explore new experiences and follow her passions.

One of the big lessons we learn from Ellie is that the path to success is often winding and that it’s those diversions that can be the most rewarding if embraced.

Toni started her career at Sainsbury’s after the business sponsored her degree in retail marketing. After an early career in category management, Toni transitioned to brand management while working for Gillette.

One of the major themes in this episode is the journey towards becoming more resilient and exploring happiness. 

Toni leaves a tremendous, positive impression on the people she’s worked with.

Her positivity and driven nature have helped her form connections and grab exciting opportunities, yet she continues to learn and develop as a leader – constantly setting herself new challenges to overcome. 

Toni reminds us of the importance of listening to our instinct and of ensuring that we pay it forward.

Sam got her start in marketing after someone told her that she was “good at talking” so should “give it a go”. Just a few weeks into her first marketing job, Sam realised that she’d found her passion.

Sam talks about the importance of really caring about the brands you work for, especially when your job is to encourage other people to love them, too. We learn how being tenacious can benefit your career, and the importance of resilience when it comes to real leadership.

Sam reminds us about the value of being your authentic self and of cultivating teams that thrive together for the good of the brand (and each other).

Jess started her career with a bang by turning down a graduate placement with American Express and flying out to Australia to start a new life with her boyfriend. It turned out to be a great decision as it gave her a wealth of experience working for Australia’s biggest bank.

You’ll hear Jess’ thoughts on how determination and hard work are essential, but also the importance of following your dreams, and not being afraid to make major changes if you’re not getting the results you want. 

It’s a great reminder to grab opportunities and seek out new experiences whenever possible, and – perhaps most importantly – to live a life we can be proud of.

Tamara joined the Premier Inn team just before the global pandemic hit. We hear about how she has handled getting to know her new team in very difficult circumstances, and how she’s maintained that essential human connection with both her team and Premier Inn customers.

Tamara’s story is one of determination. Underestimated at a young age, Tamara set out to live her life the way she wanted to live it. Still, she understands how important it is to have a strong support network around you and to have the ability (and drive) to seek out opportunities to thrive.

As a leader, Tamara’s focus is turning to how she can help develop her team’s careers, giving them the same support and opportunities for growth that she has been given over the years.

For Emma, family and love lies at the heart of leadership. We hear about her passion for the brands she’s helped to form, including the rebrand of Eurostar; her resilience in overcoming adversity; and the amazing vision that led her to create her own company. 

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Lee’s empathetic and grounded leadership style shines through the conversation. Childhood trips abroad with his grandad helped to spark his passion for marketing, and he went on to be inspired by a series of senior (and junior) colleagues who showed him the value of being a generous and compassionate leader.

He’s passionate about gender equality – something he learned doing ‘A’ levels at an (almost) all girls’ school – and cites one of his proudest accomplishments helping close the gender pay gap while he was working for Shell. 

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Jag shares his wealth of experience with Tamara and Wendy, from his first job charming the people of Cardiff into taking tour bus rides, to his marketing career which has (so far) seen him working for Nissan in Hong Kong. He has learned first-hand how different the social media landscape is in Asia from Europe, proved the sales potential of social media for the automotive industry in South Korea, and helped to create HSBC’s award-winning 2017 PRIDE campaign in the UK.

Jag is also open about how his leadership style has evolved over the years, and how he’s changed it based on feedback from his team.

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Amber talks about her career journey, her challenges, and what inspires her, as well as why she didn’t take her school’s career advice to be an auctioneer. Ever since childhood, she has been energetic, driven and curious (her mum had to buy her the entire Encyclopaedia Britannica to answer all her questions). 

She also speaks candidly about her personal journey, her influences and leadership style, and what she’s learned from working with Eurostar through the travel restrictions of the pandemic. It’s a fascinating conversation that reveals not just the work that Amber does, but the genuine human behind it. 

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Their conversation covers some of the innovations Julie is driving at Experian, including its shift in focus to creating a culture that’s truly customer-centric, and how that will develop in the year ahead. Julie shares her views on building a successful collaborative leadership style, and how to shake things up to prevent stagnation. 

She also talks about why she always wanted a job with a briefcase when she was a child; and what it was like growing up as a first-generation American, born to immigrant parents, and how that shaped her career. 

Julie makes two great book recommendations: The Culture Map by Erin Meyer; and The Boy, The Mole, The Fox and The Horse, by Charlie McKesey. 

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Lee’s story is driven by seizing opportunities, following his passions and thriving under empathetic and inspirational leaders such as DARE founder Mark Collier. He talks about his passion for leadership, the importance of supporting his team, how he survived a six-month hospital stay in the middle of his career, and why he’ll never settle. 

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