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        <title>The Business of Pet Care (Audio)</title>
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        <description>The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques.

Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market.

The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field.</description>
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                <title>The Business of Pet Care (Audio)</title>
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                <itunes:subtitle>The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques.

Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market.

The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field.</itunes:subtitle>
        <itunes:author>Juan D Guevara Torres</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:summary>The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques.

Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market.

The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field.</itunes:summary>
        <itunes:owner>
            <itunes:name>Juan D Guevara Torres</itunes:name>
            <itunes:email>juan@nowmedia.tv</itunes:email>
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                <title>
                    <![CDATA[The Business of Pet Care (Aired 04-25-26) The Hidden Patterns Behind Leadership That Shape Your Team Culture]]>
                </title>
                <pubDate>Sat, 25 Apr 2026 22:34:33 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
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                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-04-25-26-leadership-under-pressure-how-your-mindset-shapes-your-te</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> takes a deep dive into one of the most critical and often overlooked factors in business success: <strong>leadership mindset and emotional awareness</strong>.</p>
<p>Joined by <strong>Dr. Jennifer Edwards</strong>, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders <strong>think, react, communicate, and show up especially under pressure</strong>.</p>
<h3>Chapters</h3>
<ul><li>(00:00:02) - The Business of Pet Care</li><li>(00:01:42) - Dr. Jennifer Edwards on 'EWTN'</li><li>(00:02:41) - How to Lead with a Purpose</li><li>(00:07:35) - How Do Leaders Affect the Culture of their Business?</li><li>(00:11:23) - Cognitive Leadership: The Core Elements</li><li>(00:18:44) - How to Minimize Employee Criticism</li><li>(00:24:20) - What Happens to a Leader When He's Overwhelmed?</li><li>(00:30:06) - Responsibility For Our Own Lives</li><li>(00:33:43) - Let Go of Being Right</li><li>(00:37:50) - Pet Care: The Business of Pet Care</li><li>(00:38:44) - Leaders: How to Manage a Team's Energy</li><li>(00:46:16) - How to Change the Culture of Your Business</li></ul>]]>
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                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo takes a deep dive into one of the most critical and often overlooked factors in business success: leadership mindset and emotional awareness.
Joined by Dr. Jennifer Edwards, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders think, react, communicate, and show up especially under pressure.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 04-25-26) The Hidden Patterns Behind Leadership That Shape Your Team Culture]]>
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                    <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> takes a deep dive into one of the most critical and often overlooked factors in business success: <strong>leadership mindset and emotional awareness</strong>.</p>
<p>Joined by <strong>Dr. Jennifer Edwards</strong>, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders <strong>think, react, communicate, and show up especially under pressure</strong>.</p>]]>
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                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo takes a deep dive into one of the most critical and often overlooked factors in business success: leadership mindset and emotional awareness.
Joined by Dr. Jennifer Edwards, leadership coach, speaker, and former veterinary practice owner, the conversation explores how leadership goes far beyond strategy. It’s about how leaders think, react, communicate, and show up especially under pressure.]]>
                </itunes:summary>
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                                                                            <itunes:duration>00:49:19</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
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                    <![CDATA[The Business of Pet Care (Aired 04-18-26) How Storytelling and PR Build Real Visibility for Pet Brands]]>
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                <pubDate>Sat, 18 Apr 2026 17:36:46 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
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                    https://permalink.castos.com/podcast/65918/episode/2425014</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-04-18-26-from-invisible-to-unforgettable-how-storytelling-and-pr-b</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> explores a powerful but often misunderstood aspect of business growth: <strong>how storytelling and public relations shape authority, visibility, and long term success</strong>.</p>
<p>Joined by <strong>Mary Tan</strong>, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about <strong>telling the right story in the right way</strong>.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo explores a powerful but often misunderstood aspect of business growth: how storytelling and public relations shape authority, visibility, and long term success.
Joined by Mary Tan, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about telling the right story in the right way.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 04-18-26) How Storytelling and PR Build Real Visibility for Pet Brands]]>
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                                                <itunes:explicit>false</itunes:explicit>
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                    <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> explores a powerful but often misunderstood aspect of business growth: <strong>how storytelling and public relations shape authority, visibility, and long term success</strong>.</p>
<p>Joined by <strong>Mary Tan</strong>, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about <strong>telling the right story in the right way</strong>.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2425014/c1e-oqn43bjjmg2tmpmdp-2587w2w6c035-razlhk.mp3" length="70895540"
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                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo explores a powerful but often misunderstood aspect of business growth: how storytelling and public relations shape authority, visibility, and long term success.
Joined by Mary Tan, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about telling the right story in the right way.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2425014/c1a-oqn43-kpow8080ugrr-wuzmsx.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:13</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
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                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 04-04-26) From Busy to Strategic: The Habits That Drive Real Growth in Pet Businesses]]>
                </title>
                <pubDate>Sat, 04 Apr 2026 15:52:27 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2413783</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-04-04-26-from-busy-to-strategic-the-habits-that-drive-real-growth</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.</p>
<p>Joined by <strong>Nancy Hassel</strong>, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.</p>
<h3>Chapters</h3>
<ul><li>(00:00:02) - The Business of Pet Care</li><li>(00:01:31) - American Pet Professionals</li><li>(00:03:12) - Common Business Blind Spots in the Pet Industry</li><li>(00:09:00) - How to Manage a Busy Business</li><li>(00:12:22) - Pet Care: The Business of Pet Care</li><li>(00:13:25) - How to Hire the Right Person</li><li>(00:15:22) - What are Pet Business Owners asking for today?</li><li>(00:19:00) - Are Businesses More Prepared for the Future?</li><li>(00:21:06) - Pet Business Talk: Trends in the Pet Industry</li><li>(00:25:03) - Credible Pet Business</li><li>(00:31:34) - Are Businesses Chasing Attention?</li><li>(00:33:04) - What Do Pet Businesses Need To Know About Social Media?</li><li>(00:36:07) - Where Can People Find Nancy Hassle?</li><li>(00:37:23) - The Business of Pet Care</li><li>(00:44:39) - Have Businesses Stayed or Gone?</li><li>(00:47:19) - How to Connect with Your Pet Care Membership</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.
Joined by Nancy Hassel, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 04-04-26) From Busy to Strategic: The Habits That Drive Real Growth in Pet Businesses]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.</p>
<p>Joined by <strong>Nancy Hassel</strong>, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2413783/c1e-zqnz9b37vv3sn2n12-5z3v5k1mhv6v-xlyhei.mp3" length="72698616"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo dives into the difference between simply staying busy and actually building a successful, sustainable business in the pet industry.
Joined by Nancy Hassel, founder and president of American Pet Professionals, the conversation focuses on the habits, decisions, and blind spots that often determine whether a business grows or stalls.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2413783/c1a-oqn43-7zr5qk26b8q-lrwnsg.jpg"></itunes:image>
                                                                            <itunes:duration>00:50:29</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
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                <title>
                    <![CDATA[The Business of Pet Care (Aired 03-28-26) You Thought Grooming Was Safe Until One Mistake Put Your Entire Business at Risk]]>
                </title>
                <pubDate>Sat, 28 Mar 2026 19:36:50 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2408365</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-03-28-26-you-thought-grooming-was-safe-until-one-mistake-put-your-e</link>
                                <description>
                                            <![CDATA[<p>In this eye opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> dives into a critical and often overlooked side of the pet industry: <strong>risk, legal protection, and the emotional realities behind grooming businesses</strong>.</p>
<p>Joined by <strong>Kristina Michelle Weigand</strong>, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:02:10) - Groomers Tell Stories of Their Passion</li><li>(00:04:45) - Groomers on COVID and the Future of the Industry</li><li>(00:08:46) - Groomer on End of Life Care</li><li>(00:12:36) - Breed Care: Safety and Consent</li><li>(00:18:20) - Common Consent Forms for Grooming Salons</li><li>(00:19:17) - Groomers vs. Multi-Grooms: What's The</li><li>(00:21:36) - Groomers on Consent Form 3</li><li>(00:25:25) - Pet Care: The Business of Grooming</li><li>(00:26:32) - Groomer on Trauma and Safety</li><li>(00:32:09) - How to Prevent a Dog's Death During Grooming</li><li>(00:36:56) - Confirmatory Consent Forms</li><li>(00:40:24) - How To Write a Pet's Care Leave Form</li><li>(00:42:53) - Groomers on the Need for Legal Protection</li><li>(00:46:55) - Groomers on How to Manage Special Needs Dogs</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this eye opening episode of The Business of Pet Care, host Dara Forleo dives into a critical and often overlooked side of the pet industry: risk, legal protection, and the emotional realities behind grooming businesses.
Joined by Kristina Michelle Weigand, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 03-28-26) You Thought Grooming Was Safe Until One Mistake Put Your Entire Business at Risk]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this eye opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> dives into a critical and often overlooked side of the pet industry: <strong>risk, legal protection, and the emotional realities behind grooming businesses</strong>.</p>
<p>Joined by <strong>Kristina Michelle Weigand</strong>, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2408365/c1e-drn65fom6kns0z0wz-pkw1xnjdupjw-e0ugjt.mp3" length="71098041"
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                                <itunes:summary>
                    <![CDATA[In this eye opening episode of The Business of Pet Care, host Dara Forleo dives into a critical and often overlooked side of the pet industry: risk, legal protection, and the emotional realities behind grooming businesses.
Joined by Kristina Michelle Weigand, founder of Honest to Dog Grooming, this conversation reveals what truly happens behind the scenes of grooming salons and why many businesses are far more vulnerable than they think.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2408365/c1a-oqn43-5z3poq1kip4n-lf5xyl.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:22</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
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                <title>
                    <![CDATA[The Business of Pet Care (Aired 03-21-26) You Thought It Was Bad Behavior But It Was Actually Fear: The Truth About Anxious Dogs]]>
                </title>
                <pubDate>Sat, 21 Mar 2026 15:06:38 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2402487</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-03-21-26-you-thought-it-was-bad-behavior-but-it-was-actually-fear</link>
                                <description>
                                            <![CDATA[<p>In this powerful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> uncovers a side of the pet industry that is often misunderstood: <strong>the emotional and psychological world behind dog behavior</strong>. Joined by <strong>Stephanie Barger</strong>, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.</p>
<p>What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:01:42) - CERTIFIED Separation Anxiety Trainer and Fear Free Certification</li><li>(00:09:17) - What to Do About a Reactive Dog</li><li>(00:11:20) - How Do You Find a Dog Trainer?</li><li>(00:12:58) - Heavy Credentials in Dog Training</li><li>(00:21:21) - Setting Professional Boundaries with Your Dog</li><li>(00:24:35) - Pet Care: The Business of Pet Care</li><li>(00:26:22) - What is separation anxiety? (clinical anxiety)</li><li>(00:32:51) - Let Your Dog Be Free in the House</li><li>(00:36:30) - Separation Anxiety</li><li>(00:44:47) - Dara Forleo on Social Media</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this powerful episode of The Business of Pet Care, host Dara Forleo uncovers a side of the pet industry that is often misunderstood: the emotional and psychological world behind dog behavior. Joined by Stephanie Barger, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.
What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 03-21-26) You Thought It Was Bad Behavior But It Was Actually Fear: The Truth About Anxious Dogs]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this powerful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> uncovers a side of the pet industry that is often misunderstood: <strong>the emotional and psychological world behind dog behavior</strong>. Joined by <strong>Stephanie Barger</strong>, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.</p>
<p>What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2402487/c1e-wq9zmbvrwn6ax3x83-8d028mvxur2k-e47iiw.mp3" length="70681754"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this powerful episode of The Business of Pet Care, host Dara Forleo uncovers a side of the pet industry that is often misunderstood: the emotional and psychological world behind dog behavior. Joined by Stephanie Barger, owner of Canine Zen and a certified separation anxiety trainer and behavior consultant, this conversation challenges everything we think we know about training dogs.
What if what looks like disobedience is actually fear? What if traditional training methods are missing the real problem?]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2402487/c1a-oqn43-mkgz9qrmf448-jmylbs.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:05</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
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                <title>
                    <![CDATA[The Business of Pet Care (Aired 03-14-26) The Hidden Power of Email Marketing in the Pet Industry: Trust, Strategy, and Scalable Growth]]>
                </title>
                <pubDate>Sat, 14 Mar 2026 15:56:54 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2395242</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-03-14-26-the-hidden-power-of-email-marketing-in-the-pet-industry-t</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: <strong>email marketing</strong>. Joined by <strong>Aven Tedros</strong>, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: email marketing. Joined by Aven Tedros, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 03-14-26) The Hidden Power of Email Marketing in the Pet Industry: Trust, Strategy, and Scalable Growth]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: <strong>email marketing</strong>. Joined by <strong>Aven Tedros</strong>, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2395242/c1e-x6rv8t1m9vzh010k1-dm19nwz1t669-yf4hpd.mp3" length="67424180"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo takes viewers inside one of the most misunderstood yet powerful tools in modern pet business strategy: email marketing. Joined by Aven Tedros, founder of Magia and a specialist in email marketing for the pet industry, the conversation explores how businesses can transform simple email lists into systems that build trust, loyalty, and long-term revenue.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2395242/c1a-oqn43-6z9g7vo8hnm5-xlip9c.jpg"></itunes:image>
                                                                            <itunes:duration>00:46:49</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 02-28-26) SEO, AI & Authority: How Pet Brands Stay Visible in a Changing Digital World]]>
                </title>
                <pubDate>Sun, 01 Mar 2026 17:20:08 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2379812</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-02-28-26-seo-ai-authority-how-pet-brands-stay-visible-in-a-chan</link>
                                <description>
                                            <![CDATA[<p>In this forward-thinking episode of <em>The Business of Pet Care</em>, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?</p>
<p>Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:01:34) - The Global Pet Business Summit</li><li>(00:02:33) - What Do You Do To Rank in AI?</li><li>(00:06:09) - How to Keyword Boost Your Website</li><li>(00:09:41) - The Next Step of AI in the Pet Industry</li><li>(00:12:02) - Pet Care: The Search for Information</li><li>(00:13:13) - How to Improve Website Visibility</li><li>(00:16:23) - Bill Gates on AI Search vs. Traditional Search</li><li>(00:20:49) - 3 Top Items Small Businesses Should Focus On This Year</li><li>(00:24:34) - The Cast Pack</li><li>(00:30:15) - The Ontario Cat Camping and Hiking Community</li><li>(00:34:16) - Cats Creative Works</li><li>(00:36:43) - Welcome Back to the Business of Pet Care</li><li>(00:37:44) - How To Market Your Business On Multiple Social Media</li><li>(00:42:07) - Don't Put All Your Eggs in One Social Media Basket</li><li>(00:45:27) - What's the Search Intent of Content?</li><li>(00:47:59) - How to Build your Search Engine Authority</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this forward-thinking episode of The Business of Pet Care, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?
Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 02-28-26) SEO, AI & Authority: How Pet Brands Stay Visible in a Changing Digital World]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this forward-thinking episode of <em>The Business of Pet Care</em>, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?</p>
<p>Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2379812/c1e-2wqdkiq10zgb595q9-gp5m3wrvs6r6-gxvubv.mp3" length="72643445"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this forward-thinking episode of The Business of Pet Care, host Dara Forleo sits down with SEO specialist and community builder Britt Kascjak to unpack what visibility really means in today’s AI-driven digital landscape. As the pet care industry continues to grow into a multi-billion-dollar market, the question becomes clear: are pet businesses evolving as quickly as the technology shaping how customers find them?
Britt breaks down the myths surrounding “SEO is dead” and explains why the foundation hasn’t disappeared it has simply shifted. From long-tail keyword strategy and authority-building to AI overviews, generative search, and large language models like ChatGPT, this conversation demystifies how modern discovery actually works.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2379812/c1a-oqn43-34xwdn6qswpn-twlfpn.jpg"></itunes:image>
                                                                            <itunes:duration>00:50:26</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2379812/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 02-21-26) Beyond the Grooming Table: The Global Movement for Groomer Health]]>
                </title>
                <pubDate>Sat, 21 Feb 2026 17:02:07 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2370204</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-02-21-26-beyond-the-grooming-table-the-global-movement-for-groomer</link>
                                <description>
                                            <![CDATA[<p>In this eye-opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with <strong>Nathalie Doaré Ariey Jouglard</strong>, international industry leader, educator, and founder behind the <strong>Global Groomer Health Initiative</strong>, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.</p>
<p>While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace. </p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:01:49) - Meet Natalie Duar</li><li>(00:02:46) - What is the state of grooming globally?</li><li>(00:05:25) - The French grooming industry's health campaign</li><li>(00:08:25) - Groomers' Certification Program</li><li>(00:11:58) - Pet Care: Groomer Health</li><li>(00:16:14) - Immunity in the grooming industry</li><li>(00:20:31) - How about the emotional side of grooming?</li><li>(00:21:44) - The Global Groomer Health Initiative</li><li>(00:23:25) - Pet Care</li><li>(00:27:57) - Groomers and the future</li><li>(00:31:19) - Groomers' health and safety</li><li>(00:35:01) - International Groomers' Society (IGS)</li><li>(00:40:01) - Groomer's Conference</li><li>(00:41:52) - Groomer Magazine</li><li>(00:45:42) - If Groomers Make One Commitment</li><li>(00:47:09) - The 3W International Grooming Society</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this eye-opening episode of The Business of Pet Care, host Dara Forleo sits down with Nathalie Doaré Ariey Jouglard, international industry leader, educator, and founder behind the Global Groomer Health Initiative, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.
While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace. ]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 02-21-26) Beyond the Grooming Table: The Global Movement for Groomer Health]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this eye-opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with <strong>Nathalie Doaré Ariey Jouglard</strong>, international industry leader, educator, and founder behind the <strong>Global Groomer Health Initiative</strong>, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.</p>
<p>While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace. </p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2370204/c1e-zqnz9b35j0xbn2n12-47opgz7wck5g-sdeqc9.mp3" length="71379537"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this eye-opening episode of The Business of Pet Care, host Dara Forleo sits down with Nathalie Doaré Ariey Jouglard, international industry leader, educator, and founder behind the Global Groomer Health Initiative, to address one of the most urgent and overlooked issues in professional grooming: the health and sustainability of the groomers themselves.
While the pet care industry continues to grow into a billion-dollar powerhouse, the physical and mental wellbeing of grooming professionals has not kept pace. ]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2370204/c1a-oqn43-qd12r8d3s86-v3tvca.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:34</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2370204/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 02-07-26) The True Cost of Care: How Transparency Is Transforming Veterinary Medicine]]>
                </title>
                <pubDate>Sat, 07 Feb 2026 17:05:17 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2351853</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-02-07-26-the-true-cost-of-care-how-transparency-is-transforming-ve</link>
                                <description>
                                            <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.</p>
<p>The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:04:16) - An unexpected Vet Bill for My Dog</li><li>(00:08:55) - FairVet for Pets: How Does It Work?</li><li>(00:12:37) - Pet Care Prices Go Up</li><li>(00:15:59) - Farevet: Cost Analysis of a Vet Bill</li><li>(00:23:30) - Fair Vet: The AI-powered vet bill platform</li><li>(00:26:50) - How to Plan for a Pet Emergency?</li><li>(00:30:30) - Tearing ACLs in Pets</li><li>(00:33:27) - What are the things that need to be out there for pet parents</li><li>(00:37:24) - Business of Pet Care</li><li>(00:41:14) - When Do You Get a Better Price for Your Pet?</li><li>(00:43:47) - How to reach out to your vet?</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.
The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 02-07-26) The True Cost of Care: How Transparency Is Transforming Veterinary Medicine]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of <em>The Business of Pet Care</em>, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.</p>
<p>The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2351853/c1e-drn65fo7vrgc0z0wz-47o974g1f757-53p66d.mp3" length="71796451"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo sits down with veterinary leader Pietro Kabeya to explore one of the most emotional and complex challenges pet owners face today: the cost of care. Together, they unpack how transparency in pricing builds trust, reduces stress, and empowers families to make confident medical decisions for their pets.
The conversation highlights how veterinary clinics are using clearer communication, digital tools, and ethical AI systems to improve estimates, streamline processes, and create stronger client relationships all while preserving the human side of care.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2351853/c1a-oqn43-ww7nwp2gcq14-xskweo.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:51</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2351853/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 01-31-26) Sound Before Behavior: How Janet Marlow Uses Music to Calm Pets, Transform Care, and Innovate an Entire Industry]]>
                </title>
                <pubDate>Sat, 31 Jan 2026 13:15:05 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2344928</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-01-31-26-sound-before-behavior-how-janet-marlow-uses-music-to-calm</link>
                                <description>
                                            <![CDATA[<p>In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.</p>
<p>The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:02:12) - The Science of Music and Animals</li><li>(00:04:58) - The Sound of Music for Animals</li><li>(00:10:56) - How to Change a Cat's Behavior</li><li>(00:13:23) - How to Lower Pet Stress</li><li>(00:21:05) - Pet Hearing Test</li><li>(00:25:19) - Pet Music's journey from research to mainstream</li><li>(00:31:26) - The music pioneers of Petco</li><li>(00:34:00) - Composers Make Music for Animals</li><li>(00:34:48) - Casper the Chihuahua Singing</li><li>(00:38:31) - Pet Care: Science in the Business</li><li>(00:40:56) - The Art of Bringing Your Cat to the Vet</li><li>(00:45:38) - Pettoons: Better Care for Your Animals</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.
The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 01-31-26) Sound Before Behavior: How Janet Marlow Uses Music to Calm Pets, Transform Care, and Innovate an Entire Industry]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.</p>
<p>The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2344928/c1e-gm12kfrgognh050w5-9jwwp8jqamq9-4ppnbt.mp3" length="69528187"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.
The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2344928/c1a-oqn43-qd112kdvf99j-rgsh6h.jpg"></itunes:image>
                                                                            <itunes:duration>00:48:17</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2344928/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired ———) From Invisible to Impactful: How Beth Lambert Helps Pet Professionals Show Up, Connect, and Convert on Social Media]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 19:20:55 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325861</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-from-invisible-to-impactful-how-beth-lambert-helps-pet-profess</link>
                                <description>
                                            <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with innovative educator and instructional design expert <strong>Beth Lambert</strong> to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo sits down with innovative educator and instructional design expert Beth Lambert to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired ———) From Invisible to Impactful: How Beth Lambert Helps Pet Professionals Show Up, Connect, and Convert on Social Media]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with innovative educator and instructional design expert <strong>Beth Lambert</strong> to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325861/c1e-nq0w4bzm5nrio0oq0-qd1w0wzza2j4-ihwciv.mp3" length="72632161"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo sits down with innovative educator and instructional design expert Beth Lambert to explore one of the biggest challenges facing pet care professionals today: visibility without burnout. As the industry continues to grow at a rapid pace, Beth shares why expertise alone is no longer enough and how authentic communication paired with smart use of technology can transform how pet businesses attract and retain clients.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325861/c1a-oqn43-qd1mn55nhzqg-9p8tzh.jpg"></itunes:image>
                                                                            <itunes:duration>00:50:26</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 01-03-26) The Hidden Cost of Cat Behavior Issues: How Prevention, Education, and Empathy Keep Cats Out of Shelters]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 18:54:49 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325807</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-01-03-26-the-hidden-cost-of-cat-behavior-issues-how-prevention-ed</link>
                                <description>
                                            <![CDATA[<p>In this powerful and eye-opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> welcomes renowned cat behaviorist and humane education leader <strong>Dr. Rachel Geller</strong>, founder and president of <em>All Cats, All the Time</em>. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this powerful and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes renowned cat behaviorist and humane education leader Dr. Rachel Geller, founder and president of All Cats, All the Time. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 01-03-26) The Hidden Cost of Cat Behavior Issues: How Prevention, Education, and Empathy Keep Cats Out of Shelters]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this powerful and eye-opening episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> welcomes renowned cat behaviorist and humane education leader <strong>Dr. Rachel Geller</strong>, founder and president of <em>All Cats, All the Time</em>. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.</p>]]>
                </content:encoded>
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this powerful and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes renowned cat behaviorist and humane education leader Dr. Rachel Geller, founder and president of All Cats, All the Time. Together, they explore one of the most misunderstood and preventable drivers of cat surrender: untreated behavioral challenges, especially litter box issues.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325807/c1a-oqn43-34xd261qbw1d-u1nwfg.jpg"></itunes:image>
                                                                            <itunes:duration>00:47:37</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 08-30-25) Listening Beyond Words: How Animal Communication Deepens the Human–Pet Bond with Deb Hennen]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 18:12:57 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325782</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-08-30-25-listening-beyond-words-how-animal-communication-deepens-t</link>
                                <description>
                                            <![CDATA[<p>In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 08-30-25) Listening Beyond Words: How Animal Communication Deepens the Human–Pet Bond with Deb Hennen]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325782/c1e-rq10dbopj6runxn7x-qd1wd50ns49z-mdrxh7.mp3" length="70593983"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this heartfelt and eye-opening episode of The Business of Pet Care, host Dara Forleo welcomes Deb Hennen of Heart to Spirit, a professional animal communicator, Reiki practitioner, pet hospice consultant, and educator who helps pet owners connect with their animals on a deeper emotional and energetic level. This conversation explores the often-misunderstood world of animal communication and how intuition, energy, and awareness play a vital role in strengthening the bond between pets and their humans.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325782/c1a-oqn43-47ok86z8uvo-czihyc.jpg"></itunes:image>
                                                                            <itunes:duration>00:49:01</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 08-18-25) Marketing Without Burnout: How Joe Meyers Helps Pet Businesses Grow Through Connection, Content, and Community]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 17:58:23 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325761</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-08-18-25-marketing-without-burnout-how-joe-meyers-helps-pet-busine</link>
                                <description>
                                            <![CDATA[<p>In this practical and energizing episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with pet industry marketing expert <strong>Joe Meyers</strong> to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators</p>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this practical and energizing episode of The Business of Pet Care, host Dara Forleo sits down with pet industry marketing expert Joe Meyers to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 08-18-25) Marketing Without Burnout: How Joe Meyers Helps Pet Businesses Grow Through Connection, Content, and Community]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this practical and energizing episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> sits down with pet industry marketing expert <strong>Joe Meyers</strong> to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325761/c1e-mpr01s4wnv2hovogv-kpjwpz7xfvn0-9yhwqb.mp3" length="76788765"
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                                <itunes:summary>
                    <![CDATA[In this practical and energizing episode of The Business of Pet Care, host Dara Forleo sits down with pet industry marketing expert Joe Meyers to break down what really works when it comes to social media, referrals, and sustainable growth for pet businesses. With over 15 years of marketing experience eight of them dedicated exclusively to the pet care industry Joe brings clarity to a topic that often feels overwhelming for groomers, trainers, daycare owners, and boutique operators]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325761/c1a-oqn43-xx7op3drsom8-8vol18.jpg"></itunes:image>
                                                                            <itunes:duration>00:53:19</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 08-09-25) Building Champions from the Ground Up: How Marcus Rhatigan Shapes Confident Sport Horses Through Foundation and Trus]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 17:38:18 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325750</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-08-09-25-building-champions-from-the-ground-up-how-marcus-rhatigan</link>
                                <description>
                                            <![CDATA[<p>In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - Pet Care</li><li>(00:01:04) - What are the biggest mistakes trainers make in starting a horse?</li><li>(00:09:22) - What is a Sport Horse?</li><li>(00:10:40) - The Business of Pet Care</li><li>(00:11:30) - What is it about the horses that causes them to panic or lose</li><li>(00:17:32) - Talking to a Horse</li><li>(00:18:16) - Patient Training Has Changed Some Horses' Mindets</li><li>(00:23:14) - The Secret to Horse Show Training</li><li>(00:28:14) - How to Train Your Horse</li><li>(00:29:59) - The Right Fit for a Horse</li><li>(00:34:25) - Business of Pet Care</li><li>(00:35:42) - How To Care For Your Horse</li><li>(00:42:43) - How to Find Hillbrook Thoroughbreds</li><li>(00:43:43) - Pet Care Expert: Marcus' Farm</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 08-09-25) Building Champions from the Ground Up: How Marcus Rhatigan Shapes Confident Sport Horses Through Foundation and Trus]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325750/c1e-6x7dwt7g2kocz2zk2-1pr4p35juojz-dagpzr.mp3" length="68771472"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes Marcus Rhatigan, founder of Hill Brook Sport Horses and an internationally respected trainer originally from Ireland. With over two decades of experience developing sport horses in the United States, Marcus shares a thoughtful and deeply grounded approach to horsemanship one that prioritizes patience, emotional awareness, and long-term success over quick results.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325750/c1a-oqn43-5z3xv6v1sv15-u4qc8z.jpg"></itunes:image>
                                                                            <itunes:duration>00:47:45</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2325750/chapter-data.json"
                        type="application/json" />
                            </item>
                    <item>
                <title>
                    <![CDATA[The Business of Pet Care (Aired 08-02-25) Beyond the Haircut: How Safety, Trust, and Behavior Define the Future of Professional Grooming]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 17:26:28 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325718</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-08-02-25-beyond-the-haircut-how-safety-trust-and-behavior-define</link>
                                <description>
                                            <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> welcomes master groomer, canine behavior specialist, and educator <strong>Chrissy Neumyer Smith</strong> for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - The Business of Pet Care</li><li>(00:01:28) - Groomers on Pet Grooming</li><li>(00:03:20) - What are some of the pet safety mistakes groomers make?</li><li>(00:04:21) - Groomers on Safety and Training Dogs</li><li>(00:09:18) - How To Care For Your Dog</li><li>(00:12:12) - Why Do Nervous Dogs Fear Grooming?</li><li>(00:17:58) - How to Train Your Pet</li><li>(00:22:51) - Pet Grooming: What Does Safe Grooming Look Like?</li><li>(00:30:23) - Groomers talk about pet grooming reviews</li><li>(00:31:44) - Pet Groomer Safety</li><li>(00:33:55) - Pet Grooming Academy</li><li>(00:38:22) - Groomers on Safety and Burnout</li><li>(00:43:11) - Leading With Care: Creating Great Grooming Dogs</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes master groomer, canine behavior specialist, and educator Chrissy Neumyer Smith for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 08-02-25) Beyond the Haircut: How Safety, Trust, and Behavior Define the Future of Professional Grooming]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host <strong>Dara Forleo</strong> welcomes master groomer, canine behavior specialist, and educator <strong>Chrissy Neumyer Smith</strong> for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325718/c1e-drn65fow6xps0z0wz-kpjwp847fw26-n3jrbr.mp3" length="66612921"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes master groomer, canine behavior specialist, and educator Chrissy Neumyer Smith for a deep and necessary conversation about what truly matters in professional grooming. As the pet care industry continues to grow at a rapid pace, this episode challenges listeners to ask an important question: are grooming practices evolving with the same level of care, education, and empathy?]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325718/c1a-oqn43-rk24m7mxux9r-tvfv1o.jpg"></itunes:image>
                                                                            <itunes:duration>00:46:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2325718/chapter-data.json"
                        type="application/json" />
                            </item>
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                <title>
                    <![CDATA[The Business of Pet Care (Aired 07-26-25) Marketing, Growth, and Burnout: How Tori Levitt Helps Pet Care Professionals Build Sustainable Businesses]]>
                </title>
                <pubDate>Thu, 15 Jan 2026 16:17:55 +0000</pubDate>
                <dc:creator>Juan D Guevara Torres</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/65918/episode/2325694</guid>
                                    <link>https://the-business-of-pet-care-audio.castos.com/episodes/the-business-of-pet-care-aired-07-26-25-marketing-growth-and-burnout-how-tori-levitt-helps-pet</link>
                                <description>
                                            <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.</p>
<h3>Chapters</h3>
<ul><li>(00:00:01) - What Really Happens Behind the Pet Care Industry</li><li>(00:00:30) - Pet Business Talk</li><li>(00:02:08) - 4 Tips for Pet Care Business Marketing</li><li>(00:07:12) - How to Build a Social Media Community?</li><li>(00:10:40) - Dara on Promoting Yourself</li><li>(00:12:40) - The Business of Pet Care</li><li>(00:13:42) - Pet Professionals: How to Prevent and Cure Burnout</li><li>(00:18:42) - Setting Boundaries for Your Personal Life</li><li>(00:22:24) - The Business of Pet Care</li><li>(00:27:11) - Grow Your Pet Care Business</li><li>(00:31:57) - Common SCALING Mistakes</li><li>(00:36:54) - What's Next for Your Pet Care Business?</li><li>(00:40:42) - The Business of Pet Care</li><li>(00:41:33) - Pet Care: Graceful Tips for Clients</li><li>(00:46:25) - Setting Boundaries for Pet Sitters</li><li>(00:50:45) - A Pet Pro's Guide to Business</li></ul>]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[The Business of Pet Care (Aired 07-26-25) Marketing, Growth, and Burnout: How Tori Levitt Helps Pet Care Professionals Build Sustainable Businesses]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[<p>In this insightful episode of <em>The Business of Pet Care</em>, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.</p>]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6754362e2c0834-61544207/2325694/c1e-drn65fow68pc0z0wz-pkwgk51kugq-uyvani.mp3" length="74616422"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this insightful episode of The Business of Pet Care, host Dara Forleo welcomes pet care industry leader Tori Levitt for an honest and practical conversation about what it really takes to build a successful, sustainable pet care business. As the industry continues to grow rapidly, this episode explores the challenges pet professionals face when trying to market their services, attract the right clients, and avoid burnout while doing the work they love.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6754362e2c0834-61544207/images/2325694/c1a-oqn43-v6wd8xnwi8od-jlslmk.jpg"></itunes:image>
                                                                            <itunes:duration>00:51:49</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Juan D Guevara Torres]]>
                </itunes:author>
                                    <podcast:chapters url="https://media-assets.castos.com/chapters/2325694/chapter-data.json"
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