<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:podcast="https://podcastindex.org/namespace/1.0"
    xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"
    xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
    xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:spotify="http://www.spotify.com/ns/rss">
    <channel>
        <title>The Print &amp; Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica</title>
        <generator>Castos</generator>
        <atom:link href="https://feeds.castos.com/qojow" rel="self" type="application/rss+xml" />
        <link>https://piamidam.org/podcasat</link>
        <description>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</description>
        <lastBuildDate>Tue, 09 Jun 2026 15:08:18 +0000</lastBuildDate>
        <language>en-us</language>
        <copyright>© 2026 PIA MidAmerica</copyright>
        
        <spotify:limit recentCount="500" />
        
        <spotify:countryOfOrigin>
            US  
        </spotify:countryOfOrigin>
                    <image>
                <url>https://episodes.castos.com/6960135eefce10-12837296/images/podcast/covers/c1a-oxk95-jpq8v53ki0j-p7gevo.png</url>
                <title>The Print &amp; Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica</title>
                <link>https://piamidam.org/podcasat</link>
            </image>
                <itunes:subtitle>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</itunes:subtitle>
        <itunes:author>PIA MidAmerica</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:summary>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</itunes:summary>
        <itunes:owner>
            <itunes:name>PIA MidAmerica</itunes:name>
            <itunes:email>podcast@piamidam.org</itunes:email>
        </itunes:owner>
        <itunes:explicit>false</itunes:explicit>
                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/podcast/covers/c1a-oxk95-jpq8v53ki0j-p7gevo.png"></itunes:image>
        
                                    <itunes:category text="Business">
                                            <itunes:category text="Management" />
                                    </itunes:category>
                    
                    <itunes:new-feed-url>https://feeds.castos.com/qojow</itunes:new-feed-url>
                
        
        <podcast:locked>yes</podcast:locked>
                                    <item>
                <title>
                    <![CDATA[Ep. 29 | More Than a Paycheck | Deep Dive with Teresa Campbell]]>
                </title>
                <pubDate>Tue, 09 Jun 2026 15:08:18 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2482791</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-29-more-than-a-paycheck-deep-dive-with-teresa-campbell</link>
                                <description>
                                            <![CDATA[Teresa Campbell, PIA MidAmeica, discusses compensation strategy, retention, culture, career growth, and workforce trends shaping the printing industry.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Teresa Campbell, PIA MidAmeica, discusses compensation strategy, retention, culture, career growth, and workforce trends shaping the printing industry.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 29 | More Than a Paycheck | Deep Dive with Teresa Campbell]]>
                </itunes:title>
                                    <itunes:episode>29</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Teresa Campbell, PIA MidAmeica, discusses compensation strategy, retention, culture, career growth, and workforce trends shaping the printing industry.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2482791/c1e-5nz0ma7vp06f0xm6n-z31q0mw8fvnr-zxuvlr.mp3" length="27030255"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Teresa Campbell, PIA MidAmeica, discusses compensation strategy, retention, culture, career growth, and workforce trends shaping the printing industry.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2482791/c1a-oxk95-1p23k5j2cg25-d3krxa.png"></itunes:image>
                                                                            <itunes:duration>00:28:10</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 28 | Prompt AI Smarter to Prospect Better | THRIVE: SALES]]>
                </title>
                <pubDate>Tue, 09 Jun 2026 00:39:26 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2483405</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-28-prompt-ai-smarter-to-prospect-better-thrive-sales</link>
                                <description>
                                            <![CDATA[Learn how AI sales prospecting can improve outreach, accelerate qualification, uncover opportunities, and help sales professionals work more efficiently.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how AI sales prospecting can improve outreach, accelerate qualification, uncover opportunities, and help sales professionals work more efficiently.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 28 | Prompt AI Smarter to Prospect Better | THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>28</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how AI sales prospecting can improve outreach, accelerate qualification, uncover opportunities, and help sales professionals work more efficiently.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2483405/c1e-407rnb85654sopg29-rkgqv77mfoj8-7izr64.mp3" length="16927763"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how AI sales prospecting can improve outreach, accelerate qualification, uncover opportunities, and help sales professionals work more efficiently.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2483405/c1a-oxk95-xxk9zjo8a34d-9uafd9.png"></itunes:image>
                                                                            <itunes:duration>00:17:38</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 27 | Mentorship, Service, and Legacy | Leadership Bites with Lena Thompson]]>
                </title>
                <pubDate>Thu, 04 Jun 2026 17:56:36 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2482766</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-27-mentorship-service-and-legacy-leadership-bites-with-lena-thompson</link>
                                <description>
                                            <![CDATA[Lena Thompson, ColorMark, shares lessons on mentorship, service, quality, and passing industry knowledge to the next generation of print professionals.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Lena Thompson, ColorMark, shares lessons on mentorship, service, quality, and passing industry knowledge to the next generation of print professionals.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 27 | Mentorship, Service, and Legacy | Leadership Bites with Lena Thompson]]>
                </itunes:title>
                                    <itunes:episode>27</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Lena Thompson, ColorMark, shares lessons on mentorship, service, quality, and passing industry knowledge to the next generation of print professionals.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2482766/c1e-q3d0kc7x9r9h0v2pn-v6vqo0npbdx-manxyn.mp3" length="27214575"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Lena Thompson, ColorMark, shares lessons on mentorship, service, quality, and passing industry knowledge to the next generation of print professionals.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2482766/c1a-oxk95-pknqzo41fm-nfinjy.png"></itunes:image>
                                                                            <itunes:duration>00:28:21</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 26 | Building Internal Community at Work | THRIVE: CULTURE]]>
                </title>
                <pubDate>Thu, 04 Jun 2026 17:54:42 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2483363</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-26-building-internal-community-at-work-thrive-culture</link>
                                <description>
                                            <![CDATA[Learn practical ways to build internal community, strengthen employee engagement, and improve retention without additional budget or HR resources.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn practical ways to build internal community, strengthen employee engagement, and improve retention without additional budget or HR resources.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 26 | Building Internal Community at Work | THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>26</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn practical ways to build internal community, strengthen employee engagement, and improve retention without additional budget or HR resources.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2483363/c1e-13po9cno6vobxv9o1-258w2j8jc8k7-o9nyzt.mp3" length="16429138"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn practical ways to build internal community, strengthen employee engagement, and improve retention without additional budget or HR resources.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2483363/c1a-oxk95-kpo80g9ntv3w-9sbx5z.png"></itunes:image>
                                                                            <itunes:duration>00:17:07</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 25 | Modernizing Workforce – Why Print Jobs Are Changing | Production Foundations]]>
                </title>
                <pubDate>Wed, 03 Jun 2026 22:01:25 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2482781</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-25-modernizing-workfoce-why-print-jobs-are-changing-production-foundations</link>
                                <description>
                                            <![CDATA[Jessica Sanchez, PIA MidAmerica, discusses workforce development, changing job roles, technical skills, and the future of careers in print production.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Jessica Sanchez, PIA MidAmerica, discusses workforce development, changing job roles, technical skills, and the future of careers in print production.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 25 | Modernizing Workforce – Why Print Jobs Are Changing | Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>25</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Jessica Sanchez, PIA MidAmerica, discusses workforce development, changing job roles, technical skills, and the future of careers in print production.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2482781/c1e-13po9cno1vjbxv9o1-v6vqo391hdgd-okd6b1.mp3" length="22534268"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Jessica Sanchez, PIA MidAmerica, discusses workforce development, changing job roles, technical skills, and the future of careers in print production.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2482781/c1a-oxk95-gpjm61g9h2n-wx3qur.png"></itunes:image>
                                                                            <itunes:duration>00:23:29</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 24 | High-Intent SEO Keywords for Printers | THRIVE: MARKETING]]>
                </title>
                <pubDate>Wed, 03 Jun 2026 14:56:53 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2482428</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-24-keywords-your-competitors-are-ignoring-a-guide-to-high-intent-search-thrive-marketing</link>
                                <description>
                                            <![CDATA[Learn how high-intent SEO keywords help print companies attract qualified prospects, improve search visibility, and generate better leads.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how high-intent SEO keywords help print companies attract qualified prospects, improve search visibility, and generate better leads.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 24 | High-Intent SEO Keywords for Printers | THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>24</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how high-intent SEO keywords help print companies attract qualified prospects, improve search visibility, and generate better leads.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2482428/c1e-m5kovc4j6v8cwqk2o-5zqw99zzupqk-b9pga4.mp3" length="15398451"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how high-intent SEO keywords help print companies attract qualified prospects, improve search visibility, and generate better leads.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2482428/c1a-oxk95-7z8opgvgcg3g-i48dkn.png"></itunes:image>
                                                                            <itunes:duration>00:16:03</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 23 | Selling a Print Business: Start Earlier Than You Think | Deep Dive with Filip Buyse]]>
                </title>
                <pubDate>Fri, 08 May 2026 18:46:34 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2483346</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-23-selling-a-print-business-start-earlier-than-you-think-deep-dive-with-filip-buyse</link>
                                <description>
                                            <![CDATA[Filip Buyse, Venture 10, explains how print business owners can prepare for a sale, improve valuation, and avoid common succession planning mistakes.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Filip Buyse, Venture 10, explains how print business owners can prepare for a sale, improve valuation, and avoid common succession planning mistakes.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 23 | Selling a Print Business: Start Earlier Than You Think | Deep Dive with Filip Buyse]]>
                </itunes:title>
                                    <itunes:episode>23</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Filip Buyse, Venture 10, explains how print business owners can prepare for a sale, improve valuation, and avoid common succession planning mistakes.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2483346/c1e-kvpkzsdw086c9410x-6z8xvx0xb7xj-fauvz9.mp3" length="16814079"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Filip Buyse, Venture 10, explains how print business owners can prepare for a sale, improve valuation, and avoid common succession planning mistakes.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2483346/c1a-oxk95-7z8opoz8aqmj-ejirlz.png"></itunes:image>
                                                                            <itunes:duration>00:17:31</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 22 | The Human Side of Modern Selling | THRIVE: SALES]]>
                </title>
                <pubDate>Wed, 06 May 2026 20:44:17 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452866</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-22-connective-labor-8211-the-new-sales-superpower-you-can8217t-automate-thrive-sales</link>
                                <description>
                                            <![CDATA[Discover why relationship selling remains a powerful competitive advantage and how human connection helps sales professionals stand out in an AI-driven world.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Discover why relationship selling remains a powerful competitive advantage and how human connection helps sales professionals stand out in an AI-driven world.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 22 | The Human Side of Modern Selling | THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>22</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Discover why relationship selling remains a powerful competitive advantage and how human connection helps sales professionals stand out in an AI-driven world.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452866/c1e-5nz0ma70ddjt0xm6n-pknw5j6gcw2w-caoqjv.mp3" length="12830092"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Discover why relationship selling remains a powerful competitive advantage and how human connection helps sales professionals stand out in an AI-driven world.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452866/c1a-oxk95-6z880ojqi2og-jcvvsr.png"></itunes:image>
                                                                            <itunes:duration>00:13:22</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 21 | From Selling to Helping | Leadership Bites with Zach Fargo]]>
                </title>
                <pubDate>Tue, 05 May 2026 18:12:18 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452871</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-21-leadership-bites-a-conversation-with-zach-fargo-from-selling-to-helping-what-actually-wo</link>
                                <description>
                                            <![CDATA[Zach Fargo, Trabon, shares how relationships, community involvement, and a service-first mindset create stronger sales and business growth.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Zach Fargo, Trabon, shares how relationships, community involvement, and a service-first mindset create stronger sales and business growth.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 21 | From Selling to Helping | Leadership Bites with Zach Fargo]]>
                </itunes:title>
                                    <itunes:episode>21</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Zach Fargo, Trabon, shares how relationships, community involvement, and a service-first mindset create stronger sales and business growth.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452871/c1e-j8pv1f47ggnfn1kv0-jpxqg2w7fmq8-o6nawv.mp3" length="26230281"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Zach Fargo, Trabon, shares how relationships, community involvement, and a service-first mindset create stronger sales and business growth.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452871/c1a-oxk95-gpjm69ndim8p-bxn8o7.png"></itunes:image>
                                                                            <itunes:duration>00:27:20</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 20 | What Gen Z Wants at Work | THRIVE: CULTURE]]>
                </title>
                <pubDate>Tue, 05 May 2026 18:11:52 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452867</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-20-5-things-gen-z-wants-from-your-workplace-that-you-can-actually-deliver-thrive-culture</link>
                                <description>
                                            <![CDATA[5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) As more Gen Z employees enter the workforce, many organizations are working to understand what motivates them, how they prefer to communicate, and what they expect from an employer. While generational stereotypes often dominate the conversation, the reality is that many of]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) As more Gen Z employees enter the workforce, many organizations are working to understand what motivates them, how they prefer to communicate, and what they expect from an employer. While generational stereotypes often dominate the conversation, the reality is that many of]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 20 | What Gen Z Wants at Work | THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>20</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) As more Gen Z employees enter the workforce, many organizations are working to understand what motivates them, how they prefer to communicate, and what they expect from an employer. While generational stereotypes often dominate the conversation, the reality is that many of]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452867/c1e-w2wj0avkoomujdw2m-1p2rq4x3a183-9jr7k5.mp3" length="18165204"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) As more Gen Z employees enter the workforce, many organizations are working to understand what motivates them, how they prefer to communicate, and what they expect from an employer. While generational stereotypes often dominate the conversation, the reality is that many of]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452867/c1a-oxk95-ok003jo4fn4m-vymmkm.png"></itunes:image>
                                                                            <itunes:duration>00:17:09</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 19 | Hazardous Waste Compliance for Print Operations | Production Foundations with Xon Post]]>
                </title>
                <pubDate>Sun, 03 May 2026 15:30:43 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452863</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-19-production-foundations-hazardous-waste-in-print-the-mistakes-that-lead-to-cost-risk-and</link>
                                <description>
                                            <![CDATA[Hazardous waste management is about more than disposal—it impacts safety, compliance, operational risk, and cost control. In this Production Foundations episode, Zan Post of Clean Earth and Teresa Campbell discuss hazardous waste handling, employee training, waste classification, documentation requirements, and common mistakes that can create regulatory and financial challenges. Learn how print and packaging companies]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Hazardous waste management is about more than disposal—it impacts safety, compliance, operational risk, and cost control. In this Production Foundations episode, Zan Post of Clean Earth and Teresa Campbell discuss hazardous waste handling, employee training, waste classification, documentation requirements, and common mistakes that can create regulatory and financial challenges. Learn how print and packaging companies]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 19 | Hazardous Waste Compliance for Print Operations | Production Foundations with Xon Post]]>
                </itunes:title>
                                    <itunes:episode>19</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Hazardous waste management is about more than disposal—it impacts safety, compliance, operational risk, and cost control. In this Production Foundations episode, Zan Post of Clean Earth and Teresa Campbell discuss hazardous waste handling, employee training, waste classification, documentation requirements, and common mistakes that can create regulatory and financial challenges. Learn how print and packaging companies]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452863/c1e-81dgzivzmm2b1d874-474opgz6cdnj-sikwy4.mp3" length="25414425"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Hazardous waste management is about more than disposal—it impacts safety, compliance, operational risk, and cost control. In this Production Foundations episode, Zan Post of Clean Earth and Teresa Campbell discuss hazardous waste handling, employee training, waste classification, documentation requirements, and common mistakes that can create regulatory and financial challenges. Learn how print and packaging companies]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452863/c1a-oxk95-jpxqg403ijj2-wukp3k.png"></itunes:image>
                                                                            <itunes:duration>00:26:29</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 18 | Becoming a Print Buyer's First Choice | THRIVE: MARKETING]]>
                </title>
                <pubDate>Sun, 03 May 2026 15:23:03 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452861</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-18-the-invisible-shortlist-how-to-get-your-print-shop-chosen-before-buyers-ever-talk-to-you-t</link>
                                <description>
                                            <![CDATA[Learn how print buyers research vendors online and discover strategies that help your company become a preferred choice before the first sales conversation.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how print buyers research vendors online and discover strategies that help your company become a preferred choice before the first sales conversation.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 18 | Becoming a Print Buyer's First Choice | THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>18</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how print buyers research vendors online and discover strategies that help your company become a preferred choice before the first sales conversation.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452861/c1e-z83wgf3djj1uq6g49-6z894dw1h5jd-gjf9ka.mp3" length="14045346"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how print buyers research vendors online and discover strategies that help your company become a preferred choice before the first sales conversation.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452861/c1a-oxk95-kpoj124mcw30-abxurb.png"></itunes:image>
                                                                            <itunes:duration>00:13:20</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 17 | Print Automation and Smart Finishing | Deep Dive with Chris Manley]]>
                </title>
                <pubDate>Wed, 08 Apr 2026 00:14:42 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415988</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-17-wide-format-deep-dive-from-film-to-smart-finishing-whats-really-changing</link>
                                <description>
                                            <![CDATA[Automation is transforming how print companies operate, reducing manual touchpoints while improving quality, efficiency, and throughput. In this Deep Dive, Chris Manley of Graphco explores the evolution of print technology from traditional reproduction methods to today's integrated digital workflows and smart finishing systems. The conversation highlights how automation helps companies reduce costs, improve consistency, address]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Automation is transforming how print companies operate, reducing manual touchpoints while improving quality, efficiency, and throughput. In this Deep Dive, Chris Manley of Graphco explores the evolution of print technology from traditional reproduction methods to today's integrated digital workflows and smart finishing systems. The conversation highlights how automation helps companies reduce costs, improve consistency, address]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 17 | Print Automation and Smart Finishing | Deep Dive with Chris Manley]]>
                </itunes:title>
                                    <itunes:episode>17</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Automation is transforming how print companies operate, reducing manual touchpoints while improving quality, efficiency, and throughput. In this Deep Dive, Chris Manley of Graphco explores the evolution of print technology from traditional reproduction methods to today's integrated digital workflows and smart finishing systems. The conversation highlights how automation helps companies reduce costs, improve consistency, address]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415988/c1e-oxk95sj23m9b8n0wm-0v9r66xmhg7z-tldyyu.mp3" length="35462163"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Automation is transforming how print companies operate, reducing manual touchpoints while improving quality, efficiency, and throughput. In this Deep Dive, Chris Manley of Graphco explores the evolution of print technology from traditional reproduction methods to today's integrated digital workflows and smart finishing systems. The conversation highlights how automation helps companies reduce costs, improve consistency, address]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415988/c1a-oxk95-0v9r6680brp1-cttzkd.png"></itunes:image>
                                                                            <itunes:duration>00:36:57</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 16 | Modern B2B Prospecting Strategies | THRIVE: SALES]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:48:54 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415979</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-16-8-touch-rule-is-dead-why-modern-b2b-prospecting-needs-12-touchpoints-and-how-to-do-it-wit</link>
                                <description>
                                            <![CDATA[Learn modern B2B prospecting strategies that help sales professionals stay visible, build trust, and connect with buyers through multiple touchpoints.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn modern B2B prospecting strategies that help sales professionals stay visible, build trust, and connect with buyers through multiple touchpoints.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 16 | Modern B2B Prospecting Strategies | THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>16</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn modern B2B prospecting strategies that help sales professionals stay visible, build trust, and connect with buyers through multiple touchpoints.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415979/c1e-kvpkzsdg6q5c9410x-v6wnxmgdu89j-xbeozx.mp3" length="16790255"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn modern B2B prospecting strategies that help sales professionals stay visible, build trust, and connect with buyers through multiple touchpoints.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415979/c1a-oxk95-9jw46z7otw04-2zuqvp.png"></itunes:image>
                                                                            <itunes:duration>00:17:30</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 15 | Building Business Relationships That Last | Leadership Bites with Rob Styacich]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:46:24 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415974</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-15-leadership-bites-a-conversation-with-rob-styacich-perspective-of-relationships-in-busines</link>
                                <description>
                                            <![CDATA[PIA MidAmerica Board Chairman, Rob Styacich, discusses business relationships, reputation, leadership, and the realities of growing and owning a print business.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[PIA MidAmerica Board Chairman, Rob Styacich, discusses business relationships, reputation, leadership, and the realities of growing and owning a print business.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 15 | Building Business Relationships That Last | Leadership Bites with Rob Styacich]]>
                </itunes:title>
                                    <itunes:episode>15</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[PIA MidAmerica Board Chairman, Rob Styacich, discusses business relationships, reputation, leadership, and the realities of growing and owning a print business.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415974/c1e-81dgzivo4zwi1d874-nd1p867nc832-sqkhcc.mp3" length="17510399"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[PIA MidAmerica Board Chairman, Rob Styacich, discusses business relationships, reputation, leadership, and the realities of growing and owning a print business.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415974/c1a-oxk95-34xz6rw9f730-iuexli.png"></itunes:image>
                                                                            <itunes:duration>00:18:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 14 | Psychological Safety in Print Operations | THRIVE: CULTURE]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:45:29 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415975</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-14-psychological-safety-how-everyday-behaviors-build-or-break-trust-on-the-shop-floor-and-ev</link>
                                <description>
                                            <![CDATA[Learn how psychological safety improves communication, trust, safety, quality, and problem-solving throughout print and packaging operations.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how psychological safety improves communication, trust, safety, quality, and problem-solving throughout print and packaging operations.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 14 | Psychological Safety in Print Operations | THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>14</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how psychological safety improves communication, trust, safety, quality, and problem-solving throughout print and packaging operations.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415975/c1e-vm6jrc570kzhwz1p3-1prn6348bk97-v92ktw.mp3" length="14918216"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how psychological safety improves communication, trust, safety, quality, and problem-solving throughout print and packaging operations.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415975/c1a-oxk95-gp54rg03id6r-igkgm0.png"></itunes:image>
                                                                            <itunes:duration>00:15:33</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 13 | Operational Leadership and Continuous Improvement | Production Foundations]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:35:32 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415970</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-13-leadership-bites-a-conversation-with-rob-styacich-perspective-of-relationships-in-busines</link>
                                <description>
                                            <![CDATA[Learn how operational leadership, communication, and continuous improvement drive performance in print and packaging operations.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how operational leadership, communication, and continuous improvement drive performance in print and packaging operations.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 13 | Operational Leadership and Continuous Improvement | Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>13</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how operational leadership, communication, and continuous improvement drive performance in print and packaging operations.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415970/c1e-m5kovc4qv51iwqk2o-kpjmg6xwbvv9-uly9zs.mp3" length="22739486"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how operational leadership, communication, and continuous improvement drive performance in print and packaging operations.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415970/c1a-oxk95-5z356j5di145-nofst1.png"></itunes:image>
                                                                            <itunes:duration>00:18:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 12 | Marketing Without a Marketing Department | THRIVE: MARKETING]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:31:35 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415968</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-12-simple-weekly-system-owners-and-csr-teams-can-use-to-promote-a-print-company</link>
                                <description>
                                            <![CDATA[Discover a simple marketing system that helps print companies promote their business consistently without hiring a dedicated marketing team.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Discover a simple marketing system that helps print companies promote their business consistently without hiring a dedicated marketing team.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 12 | Marketing Without a Marketing Department | THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>12</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Discover a simple marketing system that helps print companies promote their business consistently without hiring a dedicated marketing team.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415968/c1e-0ovx3s7kxqmagm3d1-mkg8zpn7cq7j-rnymdt.mp3" length="16294137"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Discover a simple marketing system that helps print companies promote their business consistently without hiring a dedicated marketing team.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415968/c1a-oxk95-mkg8z612sq7p-nqtmbq.png"></itunes:image>
                                                                            <itunes:duration>00:16:59</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 11 | Using GraphEx Awards to Strengthen Client Relationships | Deep Dive]]>
                </title>
                <pubDate>Tue, 10 Mar 2026 23:23:56 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2389845</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-11-deep-dive-into-leveraging-your-graphex-win-for-marketing-success</link>
                                <description>
                                            <![CDATA[Learn how to use PIA MidAmerica GraphEx print industry awards to build credibility, strengthen client relationships, and support business growth.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how to use PIA MidAmerica GraphEx print industry awards to build credibility, strengthen client relationships, and support business growth.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 11 | Using GraphEx Awards to Strengthen Client Relationships | Deep Dive]]>
                </itunes:title>
                                    <itunes:episode>11</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how to use PIA MidAmerica GraphEx print industry awards to build credibility, strengthen client relationships, and support business growth.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2389845/c1e-pokr7sw9k4ki4jwg0-gp5g0mwnswq7-mxfiat.mp3" length="32355743"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how to use PIA MidAmerica GraphEx print industry awards to build credibility, strengthen client relationships, and support business growth.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2389845/c1a-oxk95-mkg52pgkczdq-vcspre.png"></itunes:image>
                                                                            <itunes:duration>00:22:28</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 10 | Habit Stacking for Sales Success | THRIVE: SALES]]>
                </title>
                <pubDate>Mon, 09 Mar 2026 23:59:03 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2388684</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-10-habit-stacking-for-sales-success-how-small-consistent-actions-build-big-results-in-new-bus</link>
                                <description>
                                            <![CDATA[Learn how sales habit stacking helps build consistency, improve prospecting activity, and create sustainable business development results over time.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how sales habit stacking helps build consistency, improve prospecting activity, and create sustainable business development results over time.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 10 | Habit Stacking for Sales Success | THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>10</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how sales habit stacking helps build consistency, improve prospecting activity, and create sustainable business development results over time.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2388684/c1e-vm6jrc5816qu3m1jr-7zrgmjn1sxn7-efof9a.mp3" length="24591821"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how sales habit stacking helps build consistency, improve prospecting activity, and create sustainable business development results over time.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2388684/c1a-oxk95-rk2921mziwqv-yuhwk1.png"></itunes:image>
                                                                            <itunes:duration>00:17:05</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 9 | Navigating Growth, Workforce, and Industry Change | Leadership Bites]]>
                </title>
                <pubDate>Mon, 09 Mar 2026 23:30:21 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2388669</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-9-leadership-bites-a-conversation-with-teresa-campbell-industry-priorities-and-key-initiati</link>
                                <description>
                                            <![CDATA[Learn how leadership, workforce development, and long-term industry investment help strengthen and grow print and packaging companies.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how leadership, workforce development, and long-term industry investment help strengthen and grow print and packaging companies.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 9 | Navigating Growth, Workforce, and Industry Change | Leadership Bites]]>
                </itunes:title>
                                    <itunes:episode>9</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how leadership, workforce development, and long-term industry investment help strengthen and grow print and packaging companies.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2388669/c1e-m5kovc4zvrguop3pz-47o0o95pu10d-arjpok.mp3" length="51246130"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how leadership, workforce development, and long-term industry investment help strengthen and grow print and packaging companies.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2388669/c1a-oxk95-v6wmw086hr1q-fgqt0f.png"></itunes:image>
                                                                            <itunes:duration>00:35:35</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 8 | Accountability Without Micromanagement | THRIVE: CULTURE]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:56:39 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367475</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-8-hard-problems-in-soft-cultures-holding-people-accountable-without-becoming-the-bad-guy-thri</link>
                                <description>
                                            <![CDATA[Learn how to create workplace accountability through clear expectations, consistent follow-through, and leadership that balances compassion with performance.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how to create workplace accountability through clear expectations, consistent follow-through, and leadership that balances compassion with performance.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 8 | Accountability Without Micromanagement | THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>8</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how to create workplace accountability through clear expectations, consistent follow-through, and leadership that balances compassion with performance.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367475/c1e-x1xjni189pwa05pwo-250q8g6js7pd-vu0uv6.mp3" length="25819816"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how to create workplace accountability through clear expectations, consistent follow-through, and leadership that balances compassion with performance.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367475/c1a-oxk95-47oq4v8kh71q-l7q3dx.png"></itunes:image>
                                                                            <itunes:duration>00:17:56</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 7: Uncovering Root Cause in Continuous Improvement – Production Foundations]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:51:17 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367469</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-7-uncovering-root-cause-in-continuous-improvement-production-foundations</link>
                                <description>
                                            <![CDATA[Explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki shares practical insight into applying Lean thinking in real-world settings.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki shares practical insight into applying Lean thinking in real-world settings.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 7: Uncovering Root Cause in Continuous Improvement – Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>7</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki shares practical insight into applying Lean thinking in real-world settings.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367469/c1e-407rnb801gdf901q4-5z34q5ons7v5-rtm7tm.mp3" length="27302136"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki shares practical insight into applying Lean thinking in real-world settings.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367469/c1a-oxk95-5z34q5rmfgxn-vhvgye.png"></itunes:image>
                                                                            <itunes:duration>00:18:58</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 6 | Reducing Customer Drop-Off | THRIVE: MARKETING]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:43:40 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367465</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-6-where-did-they-go-stopping-customer-dropoff-in-your-sales-cycle-thrive-marketing</link>
                                <description>
                                            <![CDATA[Learn why prospects disengage during the buying process and discover practical ways to reduce sales funnel drop-off and improve conversion rates.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn why prospects disengage during the buying process and discover practical ways to reduce sales funnel drop-off and improve conversion rates.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 6 | Reducing Customer Drop-Off | THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>6</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn why prospects disengage during the buying process and discover practical ways to reduce sales funnel drop-off and improve conversion rates.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367465/c1e-ggpvnarwmv7u0679q-dm1nj7n1h28p-odwvvy.mp3" length="28605299"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn why prospects disengage during the buying process and discover practical ways to reduce sales funnel drop-off and improve conversion rates.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367465/c1a-oxk95-ww794vr3cvk7-m5acuo.png"></itunes:image>
                                                                            <itunes:duration>00:19:52</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 5 | Sustaining Sales Motivation | THRIVE: SALES]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:36:16 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367460</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-5-reigniting-your-inner-drive-how-to-manifest-motivation-that-lasts-in-every-stage-of-your-sal</link>
                                <description>
                                            <![CDATA[Discover practical strategies to maintain sales motivation, overcome setbacks, and build habits that support long-term success in business development.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Discover practical strategies to maintain sales motivation, overcome setbacks, and build habits that support long-term success in business development.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 5 | Sustaining Sales Motivation | THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>5</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Discover practical strategies to maintain sales motivation, overcome setbacks, and build habits that support long-term success in business development.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367460/c1e-0ovx3s7ok88f1zq3g-gp51jx63u31-nd6bsg.mp3" length="24325817"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Discover practical strategies to maintain sales motivation, overcome setbacks, and build habits that support long-term success in business development.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367460/c1a-oxk95-dm1njqo2tmpk-9nkuc0.png"></itunes:image>
                                                                            <itunes:duration>00:16:53</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 4 | Dye Sublimation Printing Applications and Opportunities | Deep Dive]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 20:15:54 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2324382</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-4-deep-dive-into-dye-sublimation-and-substrates-production-foundations</link>
                                <description>
                                            <![CDATA[Learn how dye sublimation printing supports apparel, signage, promotional products, customization, and new revenue opportunities.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how dye sublimation printing supports apparel, signage, promotional products, customization, and new revenue opportunities.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 4 | Dye Sublimation Printing Applications and Opportunities | Deep Dive]]>
                </itunes:title>
                                    <itunes:episode>4</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how dye sublimation printing supports apparel, signage, promotional products, customization, and new revenue opportunities.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2324382/c1e-kvpkzsdmxqghx3810-jpq2pm9qsg7w-nqg0u3.mp3" length="24904898"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how dye sublimation printing supports apparel, signage, promotional products, customization, and new revenue opportunities.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2324382/c1a-oxk95-z34dp0gdcp57-lddpnw.png"></itunes:image>
                                                                            <itunes:duration>00:17:23</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 3 | Building High-Performance Teams | THRIVE: CULTURE]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 19:46:29 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2325995</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-3-would-you-fight-to-keep-them-using-the-keeper-test-to-build-high-trust-high-performance-tea</link>
                                <description>
                                            <![CDATA[Learn how the Keeper Test helps leaders build high-performance teams through accountability, trust, clear expectations, and stronger talent decisions.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn how the Keeper Test helps leaders build high-performance teams through accountability, trust, clear expectations, and stronger talent decisions.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 3 | Building High-Performance Teams | THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>3</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn how the Keeper Test helps leaders build high-performance teams through accountability, trust, clear expectations, and stronger talent decisions.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2325995/c1e-vm6jrc56782b3mnmd-34xv508ofd1x-csu7sh.mp3" length="25600362"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn how the Keeper Test helps leaders build high-performance teams through accountability, trust, clear expectations, and stronger talent decisions.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2325995/c1a-oxk95-6z91nmp0un87-15lw0d.png"></itunes:image>
                                                                            <itunes:duration>00:16:47</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 2 | Print Shop Safety and Compliance | Production Foundations]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 19:29:20 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2323988</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-2-safety-on-the-print-shop-floor-production-foundations</link>
                                <description>
                                            <![CDATA[Learn print shop safety fundamentals including OSHA compliance, machine guarding, chemical handling, lockout/tagout procedures, and EPA regulations.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Learn print shop safety fundamentals including OSHA compliance, machine guarding, chemical handling, lockout/tagout procedures, and EPA regulations.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 2 | Print Shop Safety and Compliance | Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>2</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Learn print shop safety fundamentals including OSHA compliance, machine guarding, chemical handling, lockout/tagout procedures, and EPA regulations.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2323988/c1e-5nz0ma7rz34bndjjo-5z34qmj8f34d-2mjueo.mp3" length="16349405"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Learn print shop safety fundamentals including OSHA compliance, machine guarding, chemical handling, lockout/tagout procedures, and EPA regulations.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2323988/c1a-oxk95-jpq2dmm8b82-jgmfe0.png"></itunes:image>
                                                                            <itunes:duration>00:10:53</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 1 | Educating Modern Print Buyers | Thrive: Marketing]]>
                </title>
                <pubDate>Fri, 09 Jan 2026 00:27:55 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2323893</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-2-when-your-customers-know-everything-how-to-crush-your-marketing-goals-thrive-marketing</link>
                                <description>
                                            <![CDATA[Today's print buyers have more information than ever before. They research vendors, compare options, read reviews, and often form opinions long before speaking with a sales representative. Understanding modern print buyer behavior is essential for building trust, improving marketing performance, and creating meaningful customer relationships. In this episode of Thrive: Marketing, we explore how print]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Today's print buyers have more information than ever before. They research vendors, compare options, read reviews, and often form opinions long before speaking with a sales representative. Understanding modern print buyer behavior is essential for building trust, improving marketing performance, and creating meaningful customer relationships. In this episode of Thrive: Marketing, we explore how print]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[Ep. 1 | Educating Modern Print Buyers | Thrive: Marketing]]>
                </itunes:title>
                                    <itunes:episode>1</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Today's print buyers have more information than ever before. They research vendors, compare options, read reviews, and often form opinions long before speaking with a sales representative. Understanding modern print buyer behavior is essential for building trust, improving marketing performance, and creating meaningful customer relationships. In this episode of Thrive: Marketing, we explore how print]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2323893/c1e-2953rcqrjx3u5z9oz-1prz296rsv9d-a91vtq.mp3" length="24174497"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Today's print buyers have more information than ever before. They research vendors, compare options, read reviews, and often form opinions long before speaking with a sales representative. Understanding modern print buyer behavior is essential for building trust, improving marketing performance, and creating meaningful customer relationships. In this episode of Thrive: Marketing, we explore how print]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2323893/c1a-oxk95-rk2z4xgdhooz-syfqbl.png"></itunes:image>
                                                                            <itunes:duration>00:16:37</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
            </channel>
</rss>
