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        <title>The Print &amp; Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica</title>
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        <description>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</description>
        <lastBuildDate>Fri, 08 May 2026 18:46:34 +0000</lastBuildDate>
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        <copyright>© 2026 PIA MidAmerica</copyright>
        
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                <title>The Print &amp; Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica</title>
                <link>https://piamidam.org/podcasat</link>
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                <itunes:subtitle>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</itunes:subtitle>
        <itunes:author>PIA MidAmerica</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:summary>The Print &amp; Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print &amp; Packaging Lab offers perspective you can use.

PIA MidAmerica helps print and packaging companies run stronger, more connected businesses—through workforce programs, leverage, data, and industry collaboration. Bottom line, whether a company is focused on growth, workforce, or operational clarity, PIA MidAmerica is here to support and to identify ways to reduce costs, improve performance, and strengthen teams.</itunes:summary>
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            <itunes:name>PIA MidAmerica</itunes:name>
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                                    <itunes:category text="Business">
                                            <itunes:category text="Management" />
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                                    <item>
                <title>
                    <![CDATA[Ep. 23: Deep Dive: Thinking About Selling Your Business? Start Earlier Than You Think]]>
                </title>
                <pubDate>Fri, 08 May 2026 18:46:34 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
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                    https://permalink.castos.com/podcast/68642/episode/2455725</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-23-deep-dive-thinking-about-selling-your-business-start-earlier-than-you-think</link>
                                <description>
                                            <![CDATA[Selling a printing business is rarely just a financial decision. In this Deep Dive conversation, Janie Morris sits down with Filip Buyse of Venture 10 to discuss the realities of M&amp;A in the print and packaging industry—from valuation and buyer expectations to succession planning, operational readiness, and the emotional weight of stepping away from a]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Selling a printing business is rarely just a financial decision. In this Deep Dive conversation, Janie Morris sits down with Filip Buyse of Venture 10 to discuss the realities of M&A in the print and packaging industry—from valuation and buyer expectations to succession planning, operational readiness, and the emotional weight of stepping away from a]]>
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                                <itunes:title>
                    <![CDATA[Ep. 23: Deep Dive: Thinking About Selling Your Business? Start Earlier Than You Think]]>
                </itunes:title>
                                    <itunes:episode>23</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
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                    <![CDATA[Selling a printing business is rarely just a financial decision. In this Deep Dive conversation, Janie Morris sits down with Filip Buyse of Venture 10 to discuss the realities of M&amp;A in the print and packaging industry—from valuation and buyer expectations to succession planning, operational readiness, and the emotional weight of stepping away from a]]>
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                                <itunes:summary>
                    <![CDATA[Selling a printing business is rarely just a financial decision. In this Deep Dive conversation, Janie Morris sits down with Filip Buyse of Venture 10 to discuss the realities of M&A in the print and packaging industry—from valuation and buyer expectations to succession planning, operational readiness, and the emotional weight of stepping away from a]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2455725/c1a-oxk95-v6v0oz5ksdvg-fawsxl.png"></itunes:image>
                                                                            <itunes:duration>00:14:01</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 22: Connective Labor – The New Sales Superpower You Can’t Automate   THRIVE: SALES]]>
                </title>
                <pubDate>Wed, 06 May 2026 20:44:17 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
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                    https://permalink.castos.com/podcast/68642/episode/2452866</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-22-connective-labor-8211-the-new-sales-superpower-you-can8217t-automate-thrive-sales</link>
                                <description>
                                            <![CDATA[This brief explores connective labor as the last truly human edge in selling: the emotional, relational work of making buyers feel seen, safe, and understood. It shows how to recognize, name, and deliberately practice this invisible skill to win and keep business in an AI-saturated world. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[This brief explores connective labor as the last truly human edge in selling: the emotional, relational work of making buyers feel seen, safe, and understood. It shows how to recognize, name, and deliberately practice this invisible skill to win and keep business in an AI-saturated world. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 22: Connective Labor – The New Sales Superpower You Can’t Automate   THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>22</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[This brief explores connective labor as the last truly human edge in selling: the emotional, relational work of making buyers feel seen, safe, and understood. It shows how to recognize, name, and deliberately practice this invisible skill to win and keep business in an AI-saturated world. Learn more www.piamidam.org/thrive-series.]]>
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                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452866/c1e-5nz0ma70ddjt0xm6n-pknw5j6gcw2w-caoqjv.mp3" length="12830092"
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                                <itunes:summary>
                    <![CDATA[This brief explores connective labor as the last truly human edge in selling: the emotional, relational work of making buyers feel seen, safe, and understood. It shows how to recognize, name, and deliberately practice this invisible skill to win and keep business in an AI-saturated world. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452866/c1a-oxk95-6z880ojqi2og-jcvvsr.png"></itunes:image>
                                                                            <itunes:duration>00:13:22</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 21: Leadership Bites. A conversation with Zach Fargo – From Selling to Helping: What Actually Works in This Industry]]>
                </title>
                <pubDate>Tue, 05 May 2026 18:12:18 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452871</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-21-leadership-bites-a-conversation-with-zach-fargo-from-selling-to-helping-what-actually-wo</link>
                                <description>
                                            <![CDATA[Most people don’t plan on a career in print—and Zach Fargo didn’t either. In this conversation, Zach shares how he found his way into the industry, why he stayed, and what changed when he stopped focusing on selling and started focusing on helping. From restaurant rollouts and the surprising staying power of physical menus to]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Most people don’t plan on a career in print—and Zach Fargo didn’t either. In this conversation, Zach shares how he found his way into the industry, why he stayed, and what changed when he stopped focusing on selling and started focusing on helping. From restaurant rollouts and the surprising staying power of physical menus to]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 21: Leadership Bites. A conversation with Zach Fargo – From Selling to Helping: What Actually Works in This Industry]]>
                </itunes:title>
                                    <itunes:episode>21</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Most people don’t plan on a career in print—and Zach Fargo didn’t either. In this conversation, Zach shares how he found his way into the industry, why he stayed, and what changed when he stopped focusing on selling and started focusing on helping. From restaurant rollouts and the surprising staying power of physical menus to]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452871/c1e-j8pv1f47ggnfn1kv0-jpxqg2w7fmq8-o6nawv.mp3" length="26230281"
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                                <itunes:summary>
                    <![CDATA[Most people don’t plan on a career in print—and Zach Fargo didn’t either. In this conversation, Zach shares how he found his way into the industry, why he stayed, and what changed when he stopped focusing on selling and started focusing on helping. From restaurant rollouts and the surprising staying power of physical menus to]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452871/c1a-oxk95-6z8z0496tqrw-wdgtlf.png"></itunes:image>
                                                                            <itunes:duration>00:27:20</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 20: 5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) THRIVE: CULTURE]]>
                </title>
                <pubDate>Tue, 05 May 2026 18:11:52 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452867</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-20-5-things-gen-z-wants-from-your-workplace-that-you-can-actually-deliver-thrive-culture</link>
                                <description>
                                            <![CDATA[Gen Z isn’t “difficult”. They’re different. This 15‑minute brief breaks down five essentials aspects younger employees expect: Let’s dispense with the “young people don’t want to work” nonsense and lean in to the opportunities to fold them into our companies in ways that benefit everyone Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Gen Z isn’t “difficult”. They’re different. This 15‑minute brief breaks down five essentials aspects younger employees expect: Let’s dispense with the “young people don’t want to work” nonsense and lean in to the opportunities to fold them into our companies in ways that benefit everyone Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 20: 5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>20</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Gen Z isn’t “difficult”. They’re different. This 15‑minute brief breaks down five essentials aspects younger employees expect: Let’s dispense with the “young people don’t want to work” nonsense and lean in to the opportunities to fold them into our companies in ways that benefit everyone Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452867/c1e-w2wj0avkoomujdw2m-1p2rq4x3a183-9jr7k5.mp3" length="18165204"
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                                <itunes:summary>
                    <![CDATA[Gen Z isn’t “difficult”. They’re different. This 15‑minute brief breaks down five essentials aspects younger employees expect: Let’s dispense with the “young people don’t want to work” nonsense and lean in to the opportunities to fold them into our companies in ways that benefit everyone Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452867/c1a-oxk95-ok003jo4fn4m-vymmkm.png"></itunes:image>
                                                                            <itunes:duration>00:17:09</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 19: Production Foundations: Hazardous Waste in Print: The Mistakes That Lead to Cost, Risk, and Compliance Issues]]>
                </title>
                <pubDate>Sun, 03 May 2026 15:30:43 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452863</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-19-production-foundations-hazardous-waste-in-print-the-mistakes-that-lead-to-cost-risk-and</link>
                                <description>
                                            <![CDATA[Hazardous waste in print isn’t just about compliance—it’s about safety, cost, and day-to-day operational decisions. In this Production Foundations episode, Janie sits down with Xon Post (Clean Earth) and Teresa Campbell (PIA MidAmerica) to break down what plant managers need to know. They cover: Where print shops get into trouble What’s often misunderstood about waste]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Hazardous waste in print isn’t just about compliance—it’s about safety, cost, and day-to-day operational decisions. In this Production Foundations episode, Janie sits down with Xon Post (Clean Earth) and Teresa Campbell (PIA MidAmerica) to break down what plant managers need to know. They cover: Where print shops get into trouble What’s often misunderstood about waste]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 19: Production Foundations: Hazardous Waste in Print: The Mistakes That Lead to Cost, Risk, and Compliance Issues]]>
                </itunes:title>
                                    <itunes:episode>19</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Hazardous waste in print isn’t just about compliance—it’s about safety, cost, and day-to-day operational decisions. In this Production Foundations episode, Janie sits down with Xon Post (Clean Earth) and Teresa Campbell (PIA MidAmerica) to break down what plant managers need to know. They cover: Where print shops get into trouble What’s often misunderstood about waste]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452863/c1e-81dgzivzmm2b1d874-474opgz6cdnj-sikwy4.mp3" length="25414425"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Hazardous waste in print isn’t just about compliance—it’s about safety, cost, and day-to-day operational decisions. In this Production Foundations episode, Janie sits down with Xon Post (Clean Earth) and Teresa Campbell (PIA MidAmerica) to break down what plant managers need to know. They cover: Where print shops get into trouble What’s often misunderstood about waste]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452863/c1a-oxk95-jpxqg403ijj2-wukp3k.png"></itunes:image>
                                                                            <itunes:duration>00:26:29</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 18: The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You  THRIVE: MARKETING]]>
                </title>
                <pubDate>Sun, 03 May 2026 15:23:03 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2452861</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-18-the-invisible-shortlist-how-to-get-your-print-shop-chosen-before-buyers-ever-talk-to-you-t</link>
                                <description>
                                            <![CDATA[The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You Modern buyers build their shortlists long before they talk to a sales rep. This fast, practical session shows you how to make your shop findable, credible, and irresistible online, so you stop getting cut early and start getting called]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You Modern buyers build their shortlists long before they talk to a sales rep. This fast, practical session shows you how to make your shop findable, credible, and irresistible online, so you stop getting cut early and start getting called]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 18: The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You  THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>18</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You Modern buyers build their shortlists long before they talk to a sales rep. This fast, practical session shows you how to make your shop findable, credible, and irresistible online, so you stop getting cut early and start getting called]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2452861/c1e-z83wgf3djj1uq6g49-6z894dw1h5jd-gjf9ka.mp3" length="14045346"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You Modern buyers build their shortlists long before they talk to a sales rep. This fast, practical session shows you how to make your shop findable, credible, and irresistible online, so you stop getting cut early and start getting called]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2452861/c1a-oxk95-kpoj124mcw30-abxurb.png"></itunes:image>
                                                                            <itunes:duration>00:13:20</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 17: Wide Format Deep Dive: From Film to Smart Finishing — What’s Really Changing]]>
                </title>
                <pubDate>Wed, 08 Apr 2026 00:14:42 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415988</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-17-wide-format-deep-dive-from-film-to-smart-finishing-whats-really-changing</link>
                                <description>
                                            <![CDATA[In this Wide Format Deep Dive, we sit down with Chris Manley, President of Graphco, to explore how print has evolved from engineering drawing reproduction to today’s highly automated, digitally driven production environments. The conversation moves beyond equipment to focus on where wide format is headed: the growing importance of digital finishing, increasing substrate complexity,]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this Wide Format Deep Dive, we sit down with Chris Manley, President of Graphco, to explore how print has evolved from engineering drawing reproduction to today’s highly automated, digitally driven production environments. The conversation moves beyond equipment to focus on where wide format is headed: the growing importance of digital finishing, increasing substrate complexity,]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 17: Wide Format Deep Dive: From Film to Smart Finishing — What’s Really Changing]]>
                </itunes:title>
                                    <itunes:episode>17</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[In this Wide Format Deep Dive, we sit down with Chris Manley, President of Graphco, to explore how print has evolved from engineering drawing reproduction to today’s highly automated, digitally driven production environments. The conversation moves beyond equipment to focus on where wide format is headed: the growing importance of digital finishing, increasing substrate complexity,]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415988/c1e-oxk95sj23m9b8n0wm-0v9r66xmhg7z-tldyyu.mp3" length="35462163"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this Wide Format Deep Dive, we sit down with Chris Manley, President of Graphco, to explore how print has evolved from engineering drawing reproduction to today’s highly automated, digitally driven production environments. The conversation moves beyond equipment to focus on where wide format is headed: the growing importance of digital finishing, increasing substrate complexity,]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415988/c1a-oxk95-0v9r6680brp1-cttzkd.png"></itunes:image>
                                                                            <itunes:duration>00:36:57</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 16: 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out)   THRIVE: SALES]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:48:54 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415979</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-16-8-touch-rule-is-dead-why-modern-b2b-prospecting-needs-12-touchpoints-and-how-to-do-it-wit</link>
                                <description>
                                            <![CDATA[The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 16: 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out)   THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>16</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415979/c1e-kvpkzsdg6q5c9410x-v6wnxmgdu89j-xbeozx.mp3" length="16790255"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415979/c1a-oxk95-9jw46z7otw04-2zuqvp.png"></itunes:image>
                                                                            <itunes:duration>00:17:30</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 15: Leadership Bites. A conversation with Rob Styacich – Perspective of Relationships in Business and the Joys and Pressure of Ownership]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:46:24 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415974</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-15-leadership-bites-a-conversation-with-rob-styacich-perspective-of-relationships-in-busines</link>
                                <description>
                                            <![CDATA[In this Leadership Bites episode, Rob Styacich shares perspective on his career, the economy of relationships, what it is like to own a company, and perspective for peers and those up and coming in the industry.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this Leadership Bites episode, Rob Styacich shares perspective on his career, the economy of relationships, what it is like to own a company, and perspective for peers and those up and coming in the industry.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 15: Leadership Bites. A conversation with Rob Styacich – Perspective of Relationships in Business and the Joys and Pressure of Ownership]]>
                </itunes:title>
                                    <itunes:episode>15</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[In this Leadership Bites episode, Rob Styacich shares perspective on his career, the economy of relationships, what it is like to own a company, and perspective for peers and those up and coming in the industry.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415974/c1e-81dgzivo4zwi1d874-nd1p867nc832-sqkhcc.mp3" length="17510399"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this Leadership Bites episode, Rob Styacich shares perspective on his career, the economy of relationships, what it is like to own a company, and perspective for peers and those up and coming in the industry.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415974/c1a-oxk95-34xz6rw9f730-iuexli.png"></itunes:image>
                                                                            <itunes:duration>00:18:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 14: Psychological Safety: How Everyday Behaviors Build (or Break) Trust on the Shop Floor and Everywhere  THRIVE: CULTURE]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:45:29 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415975</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-14-psychological-safety-how-everyday-behaviors-build-or-break-trust-on-the-shop-floor-and-ev</link>
                                <description>
                                            <![CDATA[Psychological safety is the missing link between culture, safety, and quality in and around your shop. In this 15‑minute brief, we’ll explore what it is, how everyday reactions from leaders shape it, and simple, repeatable behaviors that help people speak up before problems, mistakes, or injuries escalate. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Psychological safety is the missing link between culture, safety, and quality in and around your shop. In this 15‑minute brief, we’ll explore what it is, how everyday reactions from leaders shape it, and simple, repeatable behaviors that help people speak up before problems, mistakes, or injuries escalate. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 14: Psychological Safety: How Everyday Behaviors Build (or Break) Trust on the Shop Floor and Everywhere  THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>14</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Psychological safety is the missing link between culture, safety, and quality in and around your shop. In this 15‑minute brief, we’ll explore what it is, how everyday reactions from leaders shape it, and simple, repeatable behaviors that help people speak up before problems, mistakes, or injuries escalate. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415975/c1e-vm6jrc570kzhwz1p3-1prn6348bk97-v92ktw.mp3" length="14918216"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Psychological safety is the missing link between culture, safety, and quality in and around your shop. In this 15‑minute brief, we’ll explore what it is, how everyday reactions from leaders shape it, and simple, repeatable behaviors that help people speak up before problems, mistakes, or injuries escalate. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415975/c1a-oxk95-gp54rg03id6r-igkgm0.png"></itunes:image>
                                                                            <itunes:duration>00:15:33</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 13: Production Foundations: A conversation about Plant Management with Dave Pierson]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:35:32 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415970</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-13-leadership-bites-a-conversation-with-rob-styacich-perspective-of-relationships-in-busines</link>
                                <description>
                                            <![CDATA[With over 50 years in print, Dave Pierson has seen the industry evolve from craftsmanship to modern manufacturing—but the fundamentals of running a successful operation haven’t changed as much as you might think. In this episode, Dave shares what he looks for the moment he walks into a plant, why workflow and communication often matter]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[With over 50 years in print, Dave Pierson has seen the industry evolve from craftsmanship to modern manufacturing—but the fundamentals of running a successful operation haven’t changed as much as you might think. In this episode, Dave shares what he looks for the moment he walks into a plant, why workflow and communication often matter]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 13: Production Foundations: A conversation about Plant Management with Dave Pierson]]>
                </itunes:title>
                                    <itunes:episode>13</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[With over 50 years in print, Dave Pierson has seen the industry evolve from craftsmanship to modern manufacturing—but the fundamentals of running a successful operation haven’t changed as much as you might think. In this episode, Dave shares what he looks for the moment he walks into a plant, why workflow and communication often matter]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415970/c1e-m5kovc4qv51iwqk2o-kpjmg6xwbvv9-uly9zs.mp3" length="22739486"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[With over 50 years in print, Dave Pierson has seen the industry evolve from craftsmanship to modern manufacturing—but the fundamentals of running a successful operation haven’t changed as much as you might think. In this episode, Dave shares what he looks for the moment he walks into a plant, why workflow and communication often matter]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415970/c1a-oxk95-5z356j5di145-nofst1.png"></itunes:image>
                                                                            <itunes:duration>00:18:15</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 12: Simple Weekly System Owners and CSR Teams Can Use to Promote a Print Company THRIVE: MARKETING]]>
                </title>
                <pubDate>Tue, 07 Apr 2026 23:31:35 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2415968</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-12-simple-weekly-system-owners-and-csr-teams-can-use-to-promote-a-print-company</link>
                                <description>
                                            <![CDATA[Turn “we don’t have a marketing person” into a non-excuse. In this marketing  brief, you’ll get a simple weekly system any owner, CSR, or sales rep can run to consistently promote your shop, use print to sell print, and keep your pipeline warm. No marketing degree required. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Turn “we don’t have a marketing person” into a non-excuse. In this marketing  brief, you’ll get a simple weekly system any owner, CSR, or sales rep can run to consistently promote your shop, use print to sell print, and keep your pipeline warm. No marketing degree required. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 12: Simple Weekly System Owners and CSR Teams Can Use to Promote a Print Company THRIVE: MARKETING]]>
                </itunes:title>
                                    <itunes:episode>12</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Turn “we don’t have a marketing person” into a non-excuse. In this marketing  brief, you’ll get a simple weekly system any owner, CSR, or sales rep can run to consistently promote your shop, use print to sell print, and keep your pipeline warm. No marketing degree required. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2415968/c1e-0ovx3s7kxqmagm3d1-mkg8zpn7cq7j-rnymdt.mp3" length="16294137"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Turn “we don’t have a marketing person” into a non-excuse. In this marketing  brief, you’ll get a simple weekly system any owner, CSR, or sales rep can run to consistently promote your shop, use print to sell print, and keep your pipeline warm. No marketing degree required. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2415968/c1a-oxk95-mkg8z612sq7p-nqtmbq.png"></itunes:image>
                                                                            <itunes:duration>00:16:59</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 11: Deep Dive into Leveraging Your GraphEx Win for Marketing Success]]>
                </title>
                <pubDate>Tue, 10 Mar 2026 23:23:56 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2389845</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-11-deep-dive-into-leveraging-your-graphex-win-for-marketing-success</link>
                                <description>
                                            <![CDATA[The annual PIA MidAmerica GraphEx Awards are just around the corner. This episode looks at ways to extend your win and use the honor throughout the year for brand awareness, client acquisition and retention, and for reinforcing positive and quality-oriented work cultures. Learn more at piamidam.org/graphex.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[The annual PIA MidAmerica GraphEx Awards are just around the corner. This episode looks at ways to extend your win and use the honor throughout the year for brand awareness, client acquisition and retention, and for reinforcing positive and quality-oriented work cultures. Learn more at piamidam.org/graphex.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 11: Deep Dive into Leveraging Your GraphEx Win for Marketing Success]]>
                </itunes:title>
                                    <itunes:episode>11</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[The annual PIA MidAmerica GraphEx Awards are just around the corner. This episode looks at ways to extend your win and use the honor throughout the year for brand awareness, client acquisition and retention, and for reinforcing positive and quality-oriented work cultures. Learn more at piamidam.org/graphex.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2389845/c1e-pokr7sw9k4ki4jwg0-gp5g0mwnswq7-mxfiat.mp3" length="32355743"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[The annual PIA MidAmerica GraphEx Awards are just around the corner. This episode looks at ways to extend your win and use the honor throughout the year for brand awareness, client acquisition and retention, and for reinforcing positive and quality-oriented work cultures. Learn more at piamidam.org/graphex.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2389845/c1a-oxk95-mkg52pgkczdq-vcspre.png"></itunes:image>
                                                                            <itunes:duration>00:22:28</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 10: Habit Stacking for Sales Success: How Small, Consistent Actions Build Big Results in New Business Development   THRIVE: SALES]]>
                </title>
                <pubDate>Mon, 09 Mar 2026 23:59:03 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2388684</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-10-habit-stacking-for-sales-success-how-small-consistent-actions-build-big-results-in-new-bus</link>
                                <description>
                                            <![CDATA[Habit stacking helps sales professionals build consistency by linking new business development actions to existing routines. By attaching small prospecting, follow-up, or planning habits to daily anchors, reps create momentum effortlessly. Over time, these micro-habits compound, transforming sporadic outreach into a predictable, results-driven rhythm for new business growth. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Habit stacking helps sales professionals build consistency by linking new business development actions to existing routines. By attaching small prospecting, follow-up, or planning habits to daily anchors, reps create momentum effortlessly. Over time, these micro-habits compound, transforming sporadic outreach into a predictable, results-driven rhythm for new business growth. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 10: Habit Stacking for Sales Success: How Small, Consistent Actions Build Big Results in New Business Development   THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>10</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Habit stacking helps sales professionals build consistency by linking new business development actions to existing routines. By attaching small prospecting, follow-up, or planning habits to daily anchors, reps create momentum effortlessly. Over time, these micro-habits compound, transforming sporadic outreach into a predictable, results-driven rhythm for new business growth. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2388684/c1e-vm6jrc5816qu3m1jr-7zrgmjn1sxn7-efof9a.mp3" length="24591821"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Habit stacking helps sales professionals build consistency by linking new business development actions to existing routines. By attaching small prospecting, follow-up, or planning habits to daily anchors, reps create momentum effortlessly. Over time, these micro-habits compound, transforming sporadic outreach into a predictable, results-driven rhythm for new business growth. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2388684/c1a-oxk95-rk2921mziwqv-yuhwk1.png"></itunes:image>
                                                                            <itunes:duration>00:17:05</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 9: Leadership Bites. A conversation with Teresa Campbell – Industry Priorities and Key Initiatives Across the Region]]>
                </title>
                <pubDate>Mon, 09 Mar 2026 23:30:21 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2388669</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-9-leadership-bites-a-conversation-with-teresa-campbell-industry-priorities-and-key-initiati</link>
                                <description>
                                            <![CDATA[In this Leadership Bites episode, Teresa Campbell shares perspective on industry priorities and the key initiatives guiding PIA MidAmerica’s work to support printers and packaging professionals across the region.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[In this Leadership Bites episode, Teresa Campbell shares perspective on industry priorities and the key initiatives guiding PIA MidAmerica’s work to support printers and packaging professionals across the region.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 9: Leadership Bites. A conversation with Teresa Campbell – Industry Priorities and Key Initiatives Across the Region]]>
                </itunes:title>
                                    <itunes:episode>9</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[In this Leadership Bites episode, Teresa Campbell shares perspective on industry priorities and the key initiatives guiding PIA MidAmerica’s work to support printers and packaging professionals across the region.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2388669/c1e-m5kovc4zvrguop3pz-47o0o95pu10d-arjpok.mp3" length="51246130"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[In this Leadership Bites episode, Teresa Campbell shares perspective on industry priorities and the key initiatives guiding PIA MidAmerica’s work to support printers and packaging professionals across the region.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2388669/c1a-oxk95-v6wmw086hr1q-fgqt0f.png"></itunes:image>
                                                                            <itunes:duration>00:35:35</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 8: Hard Problems in Soft Cultures: Holding People Accountable Without Becoming the Bad Guy  THRIVE: CULTURE]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:56:39 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367475</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-8-hard-problems-in-soft-cultures-holding-people-accountable-without-becoming-the-bad-guy-thri</link>
                                <description>
                                            <![CDATA[This brief explores how “nice” workplaces accidentally protect poor performance. This brief shows leaders how to mix clarity, compassion, and real follow‑through so accountability feels fair, human, and growth‑focused instead of harsh or punishing. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[This brief explores how “nice” workplaces accidentally protect poor performance. This brief shows leaders how to mix clarity, compassion, and real follow‑through so accountability feels fair, human, and growth‑focused instead of harsh or punishing. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 8: Hard Problems in Soft Cultures: Holding People Accountable Without Becoming the Bad Guy  THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>8</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[This brief explores how “nice” workplaces accidentally protect poor performance. This brief shows leaders how to mix clarity, compassion, and real follow‑through so accountability feels fair, human, and growth‑focused instead of harsh or punishing. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367475/c1e-x1xjni189pwa05pwo-250q8g6js7pd-vu0uv6.mp3" length="25819816"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[This brief explores how “nice” workplaces accidentally protect poor performance. This brief shows leaders how to mix clarity, compassion, and real follow‑through so accountability feels fair, human, and growth‑focused instead of harsh or punishing. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367475/c1a-oxk95-47oq4v8kh71q-l7q3dx.png"></itunes:image>
                                                                            <itunes:duration>00:17:56</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 7: Uncovering Root Cause in Continuous Improvement – Production Foundations]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:51:17 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367469</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-7-uncovering-root-cause-in-continuous-improvement-production-foundations</link>
                                <description>
                                            <![CDATA[Continuous improvement isn’t about reacting faster — it’s about solving the right problem. In this episode of the Print &amp; Packaging Lab, Nikki Morrow of Hallmark Cards joins us to explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Continuous improvement isn’t about reacting faster — it’s about solving the right problem. In this episode of the Print & Packaging Lab, Nikki Morrow of Hallmark Cards joins us to explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 7: Uncovering Root Cause in Continuous Improvement – Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>7</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Continuous improvement isn’t about reacting faster — it’s about solving the right problem. In this episode of the Print &amp; Packaging Lab, Nikki Morrow of Hallmark Cards joins us to explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367469/c1e-407rnb801gdf901q4-5z34q5ons7v5-rtm7tm.mp3" length="27302136"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Continuous improvement isn’t about reacting faster — it’s about solving the right problem. In this episode of the Print & Packaging Lab, Nikki Morrow of Hallmark Cards joins us to explore how root cause analysis strengthens operations across both manufacturing and corporate environments. With a background in printing and current experience in product safety, Nikki]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367469/c1a-oxk95-5z34q5rmfgxn-vhvgye.png"></itunes:image>
                                                                            <itunes:duration>00:18:58</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 6: Where Did They Go? Stopping Customer Drop‑Off in Your Sales Cycle THRIVE: Marketing]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:43:40 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367465</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-6-where-did-they-go-stopping-customer-dropoff-in-your-sales-cycle-thrive-marketing</link>
                                <description>
                                            <![CDATA[Customers rarely vanish at random; they slip away at predictable friction points in your marketing and sales cycle. This 15-minute brief reveals why prospects disengage, how to spot the signals early, and simple, practical moves to keep qualified buyers moving confidently toward “yes.” Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Customers rarely vanish at random; they slip away at predictable friction points in your marketing and sales cycle. This 15-minute brief reveals why prospects disengage, how to spot the signals early, and simple, practical moves to keep qualified buyers moving confidently toward “yes.” Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 6: Where Did They Go? Stopping Customer Drop‑Off in Your Sales Cycle THRIVE: Marketing]]>
                </itunes:title>
                                    <itunes:episode>6</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Customers rarely vanish at random; they slip away at predictable friction points in your marketing and sales cycle. This 15-minute brief reveals why prospects disengage, how to spot the signals early, and simple, practical moves to keep qualified buyers moving confidently toward “yes.” Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367465/c1e-ggpvnarwmv7u0679q-dm1nj7n1h28p-odwvvy.mp3" length="28605299"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Customers rarely vanish at random; they slip away at predictable friction points in your marketing and sales cycle. This 15-minute brief reveals why prospects disengage, how to spot the signals early, and simple, practical moves to keep qualified buyers moving confidently toward “yes.” Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367465/c1a-oxk95-ww794vr3cvk7-m5acuo.png"></itunes:image>
                                                                            <itunes:duration>00:19:52</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 5: Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career   THRIVE: SALES]]>
                </title>
                <pubDate>Thu, 19 Feb 2026 00:36:16 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2367460</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-5-reigniting-your-inner-drive-how-to-manifest-motivation-that-lasts-in-every-stage-of-your-sal</link>
                                <description>
                                            <![CDATA[Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career  This 15-minute session helps sales professionals rediscover their inner drive by blending mindset, manifestation, and action. Learn how to reignite motivation at any stage of your career with simple, powerful techniques to clarify goals, reframe challenges, and align]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career  This 15-minute session helps sales professionals rediscover their inner drive by blending mindset, manifestation, and action. Learn how to reignite motivation at any stage of your career with simple, powerful techniques to clarify goals, reframe challenges, and align]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 5: Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career   THRIVE: SALES]]>
                </itunes:title>
                                    <itunes:episode>5</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career  This 15-minute session helps sales professionals rediscover their inner drive by blending mindset, manifestation, and action. Learn how to reignite motivation at any stage of your career with simple, powerful techniques to clarify goals, reframe challenges, and align]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2367460/c1e-0ovx3s7ok88f1zq3g-gp51jx63u31-nd6bsg.mp3" length="24325817"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Reigniting Your Inner Drive: How to Manifest Motivation That Lasts in Every Stage of Your Sales Career  This 15-minute session helps sales professionals rediscover their inner drive by blending mindset, manifestation, and action. Learn how to reignite motivation at any stage of your career with simple, powerful techniques to clarify goals, reframe challenges, and align]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2367460/c1a-oxk95-dm1njqo2tmpk-9nkuc0.png"></itunes:image>
                                                                            <itunes:duration>00:16:53</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 4: Deep Dive into Dye Sublimation and Substrates  Production Foundations]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 20:15:54 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2324382</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-4-deep-dive-into-dye-sublimation-and-substrates-production-foundations</link>
                                <description>
                                            <![CDATA[Dye sublimation is everywhere — from sports apparel and trade show graphics to mugs, home décor, and retail displays — but many printers still see it as niche. In this episode of the Print &amp; Packaging Lab, we share an excerpt from a September 2025 Wide Format Peer Group webinar featuring Gabrielle Crumpler of Mimaki]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Dye sublimation is everywhere — from sports apparel and trade show graphics to mugs, home décor, and retail displays — but many printers still see it as niche. In this episode of the Print & Packaging Lab, we share an excerpt from a September 2025 Wide Format Peer Group webinar featuring Gabrielle Crumpler of Mimaki]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 4: Deep Dive into Dye Sublimation and Substrates  Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>4</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Dye sublimation is everywhere — from sports apparel and trade show graphics to mugs, home décor, and retail displays — but many printers still see it as niche. In this episode of the Print &amp; Packaging Lab, we share an excerpt from a September 2025 Wide Format Peer Group webinar featuring Gabrielle Crumpler of Mimaki]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2324382/c1e-kvpkzsdmxqghx3810-jpq2pm9qsg7w-nqg0u3.mp3" length="24904898"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Dye sublimation is everywhere — from sports apparel and trade show graphics to mugs, home décor, and retail displays — but many printers still see it as niche. In this episode of the Print & Packaging Lab, we share an excerpt from a September 2025 Wide Format Peer Group webinar featuring Gabrielle Crumpler of Mimaki]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2324382/c1a-oxk95-z34dp0gdcp57-lddpnw.png"></itunes:image>
                                                                            <itunes:duration>00:17:23</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 3: Would You Fight to Keep Them? Using the Keeper Test to Build High-Trust, High-Performance Teams  THRIVE: CULTURE]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 19:46:29 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2325995</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-3-would-you-fight-to-keep-them-using-the-keeper-test-to-build-high-trust-high-performance-tea</link>
                                <description>
                                            <![CDATA[Use the Keeper Test question, “Would you fight to keep them?” as a lens for honest talent decisions, clearer expectations, and courageous feedback. This brief explores how raising talent density, while deepening trust and psychological safety, creates high-performance teams where top contributors feel valued, supported, and inspired. Learn more www.piamidam.org/thrive-series.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Use the Keeper Test question, “Would you fight to keep them?” as a lens for honest talent decisions, clearer expectations, and courageous feedback. This brief explores how raising talent density, while deepening trust and psychological safety, creates high-performance teams where top contributors feel valued, supported, and inspired. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 3: Would You Fight to Keep Them? Using the Keeper Test to Build High-Trust, High-Performance Teams  THRIVE: CULTURE]]>
                </itunes:title>
                                    <itunes:episode>3</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Use the Keeper Test question, “Would you fight to keep them?” as a lens for honest talent decisions, clearer expectations, and courageous feedback. This brief explores how raising talent density, while deepening trust and psychological safety, creates high-performance teams where top contributors feel valued, supported, and inspired. Learn more www.piamidam.org/thrive-series.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2325995/c1e-vm6jrc56782b3mnmd-34xv508ofd1x-csu7sh.mp3" length="25600362"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Use the Keeper Test question, “Would you fight to keep them?” as a lens for honest talent decisions, clearer expectations, and courageous feedback. This brief explores how raising talent density, while deepening trust and psychological safety, creates high-performance teams where top contributors feel valued, supported, and inspired. Learn more www.piamidam.org/thrive-series.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2325995/c1a-oxk95-6z91nmp0un87-15lw0d.png"></itunes:image>
                                                                            <itunes:duration>00:16:47</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 2: Safety on the Print Shop Floor – Production Foundations]]>
                </title>
                <pubDate>Wed, 14 Jan 2026 19:29:20 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2323988</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-2-safety-on-the-print-shop-floor-production-foundations</link>
                                <description>
                                            <![CDATA[This episode introduces the core safety fundamentals of the print shop floor, including equipment hazards, PPE, environmental risks, and why safety culture starts with everyday decisions. Designed for operators, supervisors, and print leaders alike, this is the baseline every shop should share. Want to learn more about safety in the printing environment. Connect with us.]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[This episode introduces the core safety fundamentals of the print shop floor, including equipment hazards, PPE, environmental risks, and why safety culture starts with everyday decisions. Designed for operators, supervisors, and print leaders alike, this is the baseline every shop should share. Want to learn more about safety in the printing environment. Connect with us.]]>
                </itunes:subtitle>
                                    <itunes:episodeType>full</itunes:episodeType>
                                <itunes:title>
                    <![CDATA[Ep. 2: Safety on the Print Shop Floor – Production Foundations]]>
                </itunes:title>
                                    <itunes:episode>2</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[This episode introduces the core safety fundamentals of the print shop floor, including equipment hazards, PPE, environmental risks, and why safety culture starts with everyday decisions. Designed for operators, supervisors, and print leaders alike, this is the baseline every shop should share. Want to learn more about safety in the printing environment. Connect with us.]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2323988/c1e-5nz0ma7rz34bndjjo-5z34qmj8f34d-2mjueo.mp3" length="16349405"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[This episode introduces the core safety fundamentals of the print shop floor, including equipment hazards, PPE, environmental risks, and why safety culture starts with everyday decisions. Designed for operators, supervisors, and print leaders alike, this is the baseline every shop should share. Want to learn more about safety in the printing environment. Connect with us.]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2323988/c1a-oxk95-jpq2dmm8b82-jgmfe0.png"></itunes:image>
                                                                            <itunes:duration>00:10:53</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[Ep. 1: When Your Customers Know Everything: How to Crush Your Marketing Goals THRIVE: Marketing]]>
                </title>
                <pubDate>Fri, 09 Jan 2026 00:27:55 +0000</pubDate>
                <dc:creator>PIA MidAmerica</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/68642/episode/2323893</guid>
                                    <link>https://the-print-pkg-lab-practical-conversations-for-print-and-pac.castos.com/episodes/ep-2-when-your-customers-know-everything-how-to-crush-your-marketing-goals-thrive-marketing</link>
                                <description>
                                            <![CDATA[As part of our Thrive Series, Kelly Mallozzi brings us weekly briefs focused on marketing, sales and company culture. Thrive Marketing Brief: In today’s era of information parity, your customers have unprecedented access to knowledge. Success now depends on transparency, trust, and clarity. This brief explores how to transform information overload into opportunity: how to]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[As part of our Thrive Series, Kelly Mallozzi brings us weekly briefs focused on marketing, sales and company culture. Thrive Marketing Brief: In today’s era of information parity, your customers have unprecedented access to knowledge. Success now depends on transparency, trust, and clarity. This brief explores how to transform information overload into opportunity: how to]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[Ep. 1: When Your Customers Know Everything: How to Crush Your Marketing Goals THRIVE: Marketing]]>
                </itunes:title>
                                    <itunes:episode>1</itunes:episode>
                                                    <itunes:season>1</itunes:season>
                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[As part of our Thrive Series, Kelly Mallozzi brings us weekly briefs focused on marketing, sales and company culture. Thrive Marketing Brief: In today’s era of information parity, your customers have unprecedented access to knowledge. Success now depends on transparency, trust, and clarity. This brief explores how to transform information overload into opportunity: how to]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6960135eefce10-12837296/2323893/c1e-2953rcqrjx3u5z9oz-1prz296rsv9d-a91vtq.mp3" length="24174497"
                        type="audio/mpeg">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[As part of our Thrive Series, Kelly Mallozzi brings us weekly briefs focused on marketing, sales and company culture. Thrive Marketing Brief: In today’s era of information parity, your customers have unprecedented access to knowledge. Success now depends on transparency, trust, and clarity. This brief explores how to transform information overload into opportunity: how to]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6960135eefce10-12837296/images/2323893/c1a-oxk95-rk2z4xgdhooz-syfqbl.png"></itunes:image>
                                                                            <itunes:duration>00:16:37</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[PIA MidAmerica]]>
                </itunes:author>
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