MOCK, the podcast Castos https://mocktheagency.com/podcast Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA. Wed, 25 Feb 2026 12:00:00 +0000 en-us 2023 https://episodes.castos.com/6920cdda934417-02564333/images/podcast/covers/c1a-n71vx-9j3pnxv5h2nx-aebgyp.jpg MOCK, the podcast https://mocktheagency.com/podcast Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA. MOCK, the agency episodic Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA. don@mocktheagency.com (MOCK, the agency) social@mocktheagency.com true https://feeds.castos.com/r3mz5 yes <![CDATA[Ep. 158 – Winning with Simple Super Bowl Ads]]> Wed, 25 Feb 2026 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2362475 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:47) - Super Bowl Advertising Overview
  • (00:05:58) - Memorable Ads and Impressions
  • (00:09:06) - Critique of Specific Commercials
  • (00:13:14) - The Role of Music in Advertising
  • (00:16:25) - The Impact of Nostalgia in Advertising
  • (00:19:36) - Consumer Reactions to Super Bowl Ads
  • (00:24:50) - The Relationship Between Game Quality and Ad Enjoyment
  • (00:28:43) - Future Predictions for Super Bowl Advertising
  • (00:31:28) - Outro
]]> 158 true 00:31:47 <![CDATA[Ep. 157 – Why Breaking Up with Clients Might Be the Best Decision]]> Wed, 18 Feb 2026 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2362463 https://mocktheagency.com/podcast/ Dive into the World of Client Dynamics with Don and Rob. In this episode, they unravel the complexities of client breakups and their surprising benefits for business growth. Through a blend of humor and expert insights, discover how saying no can lead to stronger partnerships and new opportunities. From real-life stories to strategic advice, learn the art of managing client relationships with finesse. Join the conversation for a fresh take on building a resilient business in today's fast-paced market. Don't miss this captivating episode!

Chapters

  • (00:00:00) - Intro
  • (00:00:44) - Organizing Content: More Than Just Numbers
  • (00:03:44) - Breaking Up with Clients: A Necessary Discussion
  • (00:06:28) - The Dynamics of Client Relationships
  • (00:09:47) - The Power of Saying No
  • (00:12:37) - Navigating Change: When Clients Move On
  • (00:15:35) - The Future of Agency Work in a Changing Landscape
  • (00:18:23) - The Role of AI and In-House Teams
  • (00:21:24) - Conclusion: Embracing Client Transitions
  • (00:23:31) - Outro
]]> full 157 true Dive into the World of Client Dynamics with Don and Rob. In this episode, they unravel the complexities of client breakups and their surprising benefits for business growth. Through a blend of humor and expert insights, discover how saying no can lead to stronger partnerships and new opportunities. From real-life stories to strategic advice, learn the art of managing client relationships with finesse. Join the conversation for a fresh take on building a resilient business in today's fast-paced market. Don't miss this captivating episode!

]]> 00:23:49 <![CDATA[Ep. 156 – The Evolution of Technology and Daily Life]]> Wed, 21 Jan 2026 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2330830 https://mock-the-podcast.castos.com/episodes/ep-156-the-evolution-of-technology-and-daily-life Chapters
  • (00:00:00) - Intro
  • (00:00:55) - Shaving Gel Update
  • (00:02:11) - Favorite Apps and User Experience
  • (00:04:45) - Exploring eBay and Online Shopping
  • (00:08:35) - Delta App: A Traveler's Best Friend
  • (00:15:33) - Website Planning and User Journey
  • (00:19:24) - Technology Evolution and User Behavior
  • (00:21:00) - Navigating with Waze and Changing Times
  • (00:26:06) - Outro
]]> 156 true 00:26:24 <![CDATA[Ep. 155 – Under Promise, Over Deliver]]> Wed, 14 Jan 2026 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2317323 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:39) - Shaving Cream Preferences
  • (00:05:45) - Under Promising and Over Delivering in Business
  • (00:15:35) - Managing Expectations in Home Renovation and Agency Work
  • (00:19:28) - Outro
]]> true 00:19:46 <![CDATA[Ep. 154 – The Unexpected Path: How Brands Like Netflix and Amazon Transformed]]> Wed, 24 Dec 2025 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2297657 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:42) - Sunscreen and Personal Health Awareness
  • (00:05:37) - Evolving Brands: The Case of LoveSac
  • (00:10:44) - Brand Evolution: Yeti and Netflix's Transformation
  • (00:17:09) - The Evolution of Movie Rentals
  • (00:21:08) - The Rise of Peloton and Home Fitness
  • (00:25:32) - Amazon's Transformation from Bookseller to Everything
  • (00:31:26) - The Spanx Success Story
  • (00:33:36) - The Changing Face of Technology Companies
  • (00:34:19) - Outro
]]> full 154 true 00:34:38 <![CDATA[Ep. 153 – The Power of Persuasion]]> Wed, 17 Dec 2025 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2284500 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:46) - Holiday Hustle and Industry Reflections
  • (00:03:52) - The Power of Persuasion in Advertising
  • (00:06:48) - Community Engagement and Local Decisions
  • (00:09:49) - Communication Styles and Their Impact
  • (00:12:44) - The Evolution of Presentation Skills
  • (00:15:43) - Navigating the New Communication Landscape
  • (00:22:20) - Outro
]]> full 153 true 00:22:38 <![CDATA[Ep. 152 – One Hit Wonders: From Snuggie to Sriracha]]> Wed, 10 Dec 2025 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243416 https://mocktheagency.com/podcast/ In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets of consumers worldwide. Join us as we explore the stories behind these single-product successes and debate what truly makes a "One Hit Wonder." Tune in for a lively discussion filled with humor, insights, and a touch of nostalgia. Don't miss out on this episode of timeless tales and marketing marvels!

Chapters

  • (00:00:00) - Intro
  • (00:00:34) - TikTok Success
  • (00:02:29) - Exploring Iconic Brands: Guinness and Beyond
  • (00:05:27) - One Hit Wonders in Business
  • (00:09:38) - Food Industry One Hit Wonders
  • (00:12:46) - Consumer Products: The Power of Simplicity
  • (00:15:28) - Innovative Products: WD-40 and More
  • (00:18:56) - Quirky Infomercial Hits
  • (00:23:06) - Wrap-Up and Listener Engagement
  • (00:24:07) - Outro
]]> full 152 true In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets of consumers worldwide. Join us as we explore the stories behind these single-product successes and debate what truly makes a "One Hit Wonder." Tune in for a lively discussion filled with humor, insights, and a touch of nostalgia. Don't miss out on this episode of timeless tales and marketing marvels!

]]> 00:24:25 <![CDATA[Ep. 151 – RFPs: Love Them or Hate Them?]]> Wed, 03 Dec 2025 12:00:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243374 https://mocktheagency.com/podcast/ Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting responses to the thrill of winning new business, they reveal the nuances of navigating this essential yet challenging aspect of the industry. Join them as they explore the impact of RFPs on creativity, trust, and the ever-evolving landscape of agency work.

Chapters

  • (00:00:00) - Intro
  • (00:00:40) - Celebrating Milestones and Social Media Success
  • (00:02:37) - The RFP Dilemma: Love Them or Hate Them?
  • (00:09:41) - Navigating RFPs: Strategies and Insights
  • (00:17:51) - The Future of RFPs and Agency Relationships
  • (00:18:49) - Outro
]]> full 151 true Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting responses to the thrill of winning new business, they reveal the nuances of navigating this essential yet challenging aspect of the industry. Join them as they explore the impact of RFPs on creativity, trust, and the ever-evolving landscape of agency work.

]]> 00:19:07 <![CDATA[Ep. 150 – A Podcasting Retrospective: The Stories Behind the Success]]> Wed, 03 Dec 2025 09:55:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243364 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:43) - Celebrating 150 Episodes
  • (00:02:44) - Viewership Milestones and Viral Moments
  • (00:03:48) - Reflecting on Memorable Campaigns
  • (00:04:31) - The SPSU Experience
  • (00:10:35) - The Beast Brand Creation
  • (00:12:53) - Sweetwater 420 Fest Highlights
  • (00:15:55) - HTH Campaign
  • (00:17:57) - Faction - Atlanta United Fan Group
  • (00:19:55) - RUUD HVAC Campaigns
  • (00:22:16) - Ciner, A Unique Experience in Advertising
  • (00:25:00) - Impactful Projects Trigger & Nurses for Africa
  • (00:29:01) - Outro
]]> full 150 true 00:29:19 <![CDATA[Ep. 149 – Nostalgia Unleashed: Hobbies That Stand the Test of Time]]> Wed, 03 Dec 2025 09:50:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243361 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:38) - Nostalgia for Toys R Us
  • (00:03:41) - Childhood Hobbies and Interests
  • (00:06:30) - The Evolution of RC Cars
  • (00:09:40) - Model Building and Zen Moments
  • (00:12:43) - The Power of Nostalgia
  • (00:15:31) - Creative Projects and Adult Hobbies
  • (00:18:23) - Closing Thoughts and Future Plans
  • (00:20:40) - Outro
]]> full 149 true 00:20:58 <![CDATA[Ep. 148 – Taylor Swift, Trampolines, and TikTok: A Viral Cocktail]]> Wed, 03 Dec 2025 09:45:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243200 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:01) - Podcast Uniforms
  • (00:00:02) - Storytelling: The Trampoline Incident
  • (00:00:03) - Going Viral: The TikTok Experience
  • (00:00:04) - The Nature of Viral Content
  • (00:00:05) - Conclusion and Where to Find Us
  • (00:00:06) - Outro
  • (00:00:07) - The Trampoline Video
]]> full 148 true 00:22:11 <![CDATA[Ep. 147 – False Advertising: A Deep Dive into Consumer Expectations]]> Wed, 03 Dec 2025 09:40:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243196 https://mocktheagency.com/podcast/ Chapters
  • (00:00:00) - Intro
  • (00:00:01) - Video Killed the Radio Star
  • (00:00:02) - The Controversy of Packaging and False Advertising
  • (00:00:03) - Consumer Experiences with Misleading Ads
  • (00:00:04) - Real-World Examples of False Advertising Claims
  • (00:00:05) - The Broader Implications of Advertising Practices
  • (00:00:06) - Outro
]]> full 147 true 00:20:39 <![CDATA[Ep. 146 – The Art of the Pivot: The Atlanta Cup's New Direction]]> Wed, 03 Dec 2025 09:35:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2243188 https://mocktheagency.com/podcast/ Don and Rob dive into the art of the pivot—how unexpected turns can redefine a project. From a bold creative vision to a complete transformation, they explore the challenges and triumphs of adapting on the fly. Discover how flexibility and innovation lead to success in the ever-evolving world of design.

Chapters

  • (00:00:00) - Intro
  • (00:00:49) - Project Overview
  • (00:03:40) - Design Challenges and Client Feedback
  • (00:06:36) - Logo Redesign and Brand Identity
  • (00:09:38) - Website Development and Event Planning
  • (00:12:36) - Reflections on the Project Process
  • (00:15:17) - Outro
]]> full 146 true Don and Rob dive into the art of the pivot—how unexpected turns can redefine a project. From a bold creative vision to a complete transformation, they explore the challenges and triumphs of adapting on the fly. Discover how flexibility and innovation lead to success in the ever-evolving world of design.

]]> 00:15:35 <![CDATA[Ep. 139 – Family-Owned Business Dynamics]]> Wed, 03 Dec 2025 09:30:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2244210 https://mocktheagency.com/podcast/ In this captivating episode, Don and Rob delve into the intricate world of family-owned businesses—those enduring enterprises that have thrived through generations. From the iconic Ford to the local Orkin, and even the legendary Anheuser-Busch, uncover how these companies have maintained their legacy while navigating modern challenges. Join us as we explore the dynamics of family-run firms, sharing stories of triumphs, trials, and the unique bonds that drive them. Tune in for an engaging discussion filled with humor, insights, and a touch of tradition. Don't miss out on this episode of family legacies and entrepreneurial spirit!

Chapters

  • (00:00:00) - Intro
  • (00:00:19) - Podcasting Insights and Experiences
  • (00:03:02) - The Evolution of Talk Radio and Podcasting
  • (00:06:01) - Family-Owned Businesses: An Overview
  • (00:09:04) - Challenges and Dynamics of Family-Owned Companies
  • (00:11:48) - The Importance of Relationships in Family Businesses
  • (00:14:57) - Legacy and Succession in Family-Owned Companies
  • (00:17:54) - Conclusion and Reflections on Family Business Dynamics
  • (00:20:43) - Outro
]]> full 139 true In this captivating episode, Don and Rob delve into the intricate world of family-owned businesses—those enduring enterprises that have thrived through generations. From the iconic Ford to the local Orkin, and even the legendary Anheuser-Busch, uncover how these companies have maintained their legacy while navigating modern challenges. Join us as we explore the dynamics of family-run firms, sharing stories of triumphs, trials, and the unique bonds that drive them. Tune in for an engaging discussion filled with humor, insights, and a touch of tradition. Don't miss out on this episode of family legacies and entrepreneurial spirit!

]]> 00:21:05 <![CDATA[Ep. 138 – Robots vs. Humans: The AI Plagiarism Dilemma Part 2]]> Wed, 03 Dec 2025 09:25:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2244182 https://mocktheagency.com/podcast/ In this compelling episode, Don and Rob tackle the intriguing issue of AI detection in education, sparked by a recent incident involving a student's essay. Join them as they unravel the complexities of AI tools, the challenges of modern-day plagiarism accusations, and the importance of critical thinking in today's fast-paced world. With a mix of personal anecdotes, thoughtful analysis, and a dash of humor, they explore how technology and human judgment intersect in unexpected ways. Tune in for an insightful conversation that questions the reliability of AI and champions the power of human reasoning. Don't miss this episode filled with real-world dilemmas and thought-provoking discussions!

Chapters

  • (00:00:00) - Intro
  • (00:00:22) - Podcast Evolution
  • (00:01:25) - AI Detection Controversy
  • (00:03:34) - Critical Thinking in AI Utilization
  • (00:11:24) - The Importance of Human Touch in Writing
  • (00:14:15) - Outro
]]> full 138 true In this compelling episode, Don and Rob tackle the intriguing issue of AI detection in education, sparked by a recent incident involving a student's essay. Join them as they unravel the complexities of AI tools, the challenges of modern-day plagiarism accusations, and the importance of critical thinking in today's fast-paced world. With a mix of personal anecdotes, thoughtful analysis, and a dash of humor, they explore how technology and human judgment intersect in unexpected ways. Tune in for an insightful conversation that questions the reliability of AI and champions the power of human reasoning. Don't miss this episode filled with real-world dilemmas and thought-provoking discussions!

]]> 00:14:37 <![CDATA[Ep. 137 – Robots vs. Humans: The AI Plagiarism Dilemma Part 1]]> Wed, 03 Dec 2025 09:20:00 +0000 MOCK, the agency https://permalink.castos.com/podcast/68028/episode/2236750 https://mocktheagency.com/podcast/ In this thought-provoking episode, Don and Rob delve into the intriguing realm of "Robots Fighting Robots"—a captivating exploration of AI's impact on our daily lives. From the classroom to the creative industries, and even the ethical dilemmas posed by AI detection tools, discover how technology is reshaping our world. Join us as we unravel the complexities of AI's role in education, debate its benefits and pitfalls, and share real-world stories that highlight the ongoing battle between innovation and tradition. Tune in for a lively discussion filled with humor, insights, and a touch of futuristic wonder. Don't miss out on this episode of technological tales and digital dilemmas!

Chapters

  • (00:00:00) - Intro
  • (00:00:20) - The Impact of AI on Our Lives
  • (00:03:03) - AI in Education: A Double-Edged Sword
  • (00:10:35) - Navigating AI in Creative Industries
  • (00:15:34) - The Future of AI: Opportunities and Threats
  • (00:19:02) - Outro
]]> full 137 true In this thought-provoking episode, Don and Rob delve into the intriguing realm of "Robots Fighting Robots"—a captivating exploration of AI's impact on our daily lives. From the classroom to the creative industries, and even the ethical dilemmas posed by AI detection tools, discover how technology is reshaping our world. Join us as we unravel the complexities of AI's role in education, debate its benefits and pitfalls, and share real-world stories that highlight the ongoing battle between innovation and tradition. Tune in for a lively discussion filled with humor, insights, and a touch of futuristic wonder. Don't miss out on this episode of technological tales and digital dilemmas!

]]> 00:19:25 <![CDATA[Ep. 145 – From Concept to Creation: Designing the Fiery Peach]]> Sun, 26 Oct 2025 20:30:00 +0000 MOCK, the agency 2588f1df-a5af-4254-9d8d-c8f5b926b81f https://mock-the-podcast.castos.com/episodes/ep-145-from-concept-to-creation-designing-the-fiery-peach In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography, and color theory drive merch and event identity. From tight timelines to the challenge of composing player imagery, they reveal what it really takes to launch a brand and a website in just ten days, and how collaboration—and a little risk—fuel the evolution of a sports spectacle that's set to bring tennis back in "the A" with style.

Episode Transcript

]]> full true In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography, and color theory drive merch and event identity. From tight timelines to the challenge of composing player imagery, they reveal what it really takes to launch a brand and a website in just ten days, and how collaboration—and a little risk—fuel the evolution of a sports spectacle that's set to bring tennis back in "the A" with style.

Episode Transcript

]]> 00:18:59 <![CDATA[Ep. 144 – Behind the Scenes of Designing a Brand]]> Mon, 20 Oct 2025 20:30:00 +0000 MOCK, the agency 12a1005f-f77d-4d5d-a699-5a85be0e197a https://mock-the-podcast.castos.com/episodes/ep-144-behind-the-scenes-of-designing-a-brand In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client presentations and exploratory logo concepts to using local Atlanta identity (the peach, the "A") as inspiration, all while balancing bold modern aesthetics with event-specific storytelling. They unpack the nuances of building a unique brand experience, reflect on the challenges of tight deadlines and diverse client reactions, and invite the audience to weigh in on which branding direction should define this high-energy sports spectacle

Episode Transcript

]]> full true In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client presentations and exploratory logo concepts to using local Atlanta identity (the peach, the "A") as inspiration, all while balancing bold modern aesthetics with event-specific storytelling. They unpack the nuances of building a unique brand experience, reflect on the challenges of tight deadlines and diverse client reactions, and invite the audience to weigh in on which branding direction should define this high-energy sports spectacle

Episode Transcript

]]> 00:24:11 <![CDATA[Ep. 143 – The Journey of a New Project]]> Fri, 10 Oct 2025 20:30:00 +0000 MOCK, the agency b74b4560-3b18-4cbf-9f2f-c71c0e48b5a1 https://mock-the-podcast.castos.com/episodes/ep-143-the-journey-of-a-new-project In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative hurdles, and reveal the decision-making process when real deadlines push the limits of efficiency. Sharing a glimpse into the world of sports and entertainment branding, they detail the return of a major tennis event to Atlanta—exploring how quick pivots, teamwork, and creative risk-taking lead to impactful results. From straight talk about operational challenges to the excitement of building something new under pressure, the episode offers candid insights on making bold ideas happen in business while inviting listeners to follow the project as it evolves week by week.

Episode Transcript

]]> full true In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative hurdles, and reveal the decision-making process when real deadlines push the limits of efficiency. Sharing a glimpse into the world of sports and entertainment branding, they detail the return of a major tennis event to Atlanta—exploring how quick pivots, teamwork, and creative risk-taking lead to impactful results. From straight talk about operational challenges to the excitement of building something new under pressure, the episode offers candid insights on making bold ideas happen in business while inviting listeners to follow the project as it evolves week by week.

Episode Transcript

]]> 00:15:00 <![CDATA[Ep. 142 – Trust the Process]]> Wed, 01 Oct 2025 20:00:00 +0000 MOCK, the agency 1a2ef7ba-4881-46ed-9f3e-ac69f565fe19 https://mock-the-podcast.castos.com/episodes/ep-142-trust-the-process In this episode of MOCK the Podcast, Don and Rob explore the evolving dynamics of client-agency relationships in advertising. They discuss the importance of trusting agency expertise, contextual thinking in design decisions, and the challenges of creating custom solutions for each client. Through candid conversation, they share tips on fostering creativity, collaboration, and effective communication to navigate the fast-paced, digital-driven world of advertising today. Listeners get insights on how both clients and agencies can work better together to achieve unique, impactful results.

Episode Transcript

]]> full true In this episode of MOCK the Podcast, Don and Rob explore the evolving dynamics of client-agency relationships in advertising. They discuss the importance of trusting agency expertise, contextual thinking in design decisions, and the challenges of creating custom solutions for each client. Through candid conversation, they share tips on fostering creativity, collaboration, and effective communication to navigate the fast-paced, digital-driven world of advertising today. Listeners get insights on how both clients and agencies can work better together to achieve unique, impactful results.

Episode Transcript

]]> 00:16:43 <![CDATA[Ep. 141 – Creativity in the Age of AI]]> Tue, 23 Sep 2025 18:02:00 +0000 MOCK, the agency 200b1369-c976-4c4c-b879-a3ccb2f8c29f https://mock-the-podcast.castos.com/episodes/ep-141-creativity-in-the-age-of-ai In this episode of MOCK the Podcast, Don and Rob get candid about creativity in the age of AI—exploring how emerging technologies are transforming our work, reshaping industries, and presenting ethical dilemmas that make us question the future. From anxieties over machines surpassing human intelligence to the shifting landscape of content creation and advertising, they unpack what teaching empathy to AI means for society, and why keeping our critical thinking skills sharp matters more than ever.

Episode Transcript

]]> full true In this episode of MOCK the Podcast, Don and Rob get candid about creativity in the age of AI—exploring how emerging technologies are transforming our work, reshaping industries, and presenting ethical dilemmas that make us question the future. From anxieties over machines surpassing human intelligence to the shifting landscape of content creation and advertising, they unpack what teaching empathy to AI means for society, and why keeping our critical thinking skills sharp matters more than ever.

Episode Transcript

]]> 00:22:26 <![CDATA[Ep. 140 – Lights, Camera, Podcast: Embracing the Visual Era]]> Tue, 23 Sep 2025 17:59:00 +0000 MOCK, the agency 035b78a6-d934-408d-9419-8e0c41320ab7 https://mock-the-podcast.castos.com/episodes/ep-140-lights-camera-podcast-embracing-the-visual-era In this episode of MOCK the Podcast, Don and Rob get personal about brand loyalty—what makes us stick with certain brands for decades, and what finally makes us switch. From changing sneaker brands after 25 years to lifelong favorites in guitars and cars, they unpack how our early experiences and emotional connections shape the brands we trust and love.

Episode Transcript

]]> full true In this episode of MOCK the Podcast, Don and Rob get personal about brand loyalty—what makes us stick with certain brands for decades, and what finally makes us switch. From changing sneaker brands after 25 years to lifelong favorites in guitars and cars, they unpack how our early experiences and emotional connections shape the brands we trust and love.

Episode Transcript

]]> 00:21:54 <![CDATA[Ep. 136 - Super Bowl 59 Ad Campaigns]]> Fri, 28 Feb 2025 10:00:00 +0000 MOCK, the agency c93326cc-bd99-4717-9b77-3fa06103474c https://mock-the-podcast.castos.com/episodes/ep-136-super-bowl-59-ad-campaigns Don and Rob share their favorite Super Bowl commercials of the year.

Episode Transcript.

]]> full true Don and Rob share their favorite Super Bowl commercials of the year.

Episode Transcript.

]]> 00:27:07 <![CDATA[Ep. 135 - Navigating the Evolving Marketing Landscape]]> Fri, 21 Feb 2025 10:00:00 +0000 MOCK, the agency defffbd1-89fd-4544-abe3-2660c20f2dac https://mock-the-podcast.castos.com/episodes/ep-135-navigating-the-evolving-marketing-landscape Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing.

Episode Transcript.

]]> full true Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing.

Episode Transcript.

]]> 01:01:01 <![CDATA[Ep. 134 - The Evolution of Atlanta Advertising Agencies]]> Fri, 14 Feb 2025 10:00:00 +0000 MOCK, the agency 342c0cd2-666b-4db4-84df-0dbce8c43025 https://mock-the-podcast.castos.com/episodes/ep-134-the-evolution-of-atlanta-advertising-agencies Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time.

Episode Transcript.

]]> full true Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time.

Episode Transcript.

]]> 00:23:39 <![CDATA[Ep. 133 - Friday Fun Day: Desert Island Quiz]]> Fri, 07 Feb 2025 10:00:00 +0000 MOCK, the agency dec1fb2f-7674-44e0-a3ad-4fc414f12d0b https://mock-the-podcast.castos.com/episodes/ep-133-friday-fun-day-desert-island-quiz Don and Rob discuss their favorite choices on a desert island quiz game.

Episode Transcript.

]]> full true Don and Rob discuss their favorite choices on a desert island quiz game.

Episode Transcript.

]]> 00:19:04 <![CDATA[Ep. 132 - Why Do Marketing Directors Come to Us?]]> Fri, 31 Jan 2025 10:00:00 +0000 MOCK, the agency 87aec877-78a0-4185-9feb-6d7c1b0166ab https://mock-the-podcast.castos.com/episodes/ep-132-why-do-marketing-directors-come-to-us Don and Rob discuss the main reasons why marketing directors seek their services.

Episode Transcript.

]]> full true Don and Rob discuss the main reasons why marketing directors seek their services.

Episode Transcript.

]]> 00:20:34 <![CDATA[Ep. 131 - Brands That Have Come Back from the Dead]]> Sun, 01 Dec 2024 15:47:00 +0000 MOCK, the agency 63e2f1e4-a478-4439-a766-32541803bcd8 https://mock-the-podcast.castos.com/episodes/ep-131-brands-that-have-come-back-from-the-dead Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals.

Episode Transcript.

]]> full true Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals.

Episode Transcript.

]]> 00:22:52 <![CDATA[Ep. 130 - The Importance of Processes]]> Fri, 22 Nov 2024 17:58:00 +0000 MOCK, the agency 85e4bbfb-91ce-4339-94ca-e4b54ddc267c https://mock-the-podcast.castos.com/episodes/ep-130-the-importance-of-processes Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising.

Episode Transcript.

]]> full true Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising.

Episode Transcript.

]]> 00:17:41 <![CDATA[Ep. 129 - Lessons We've Learned as Designers and the Art vs. Design Debate]]> Sat, 16 Nov 2024 10:00:00 +0000 MOCK, the agency 169d4183-f611-474f-b895-ba8d4156decd https://mock-the-podcast.castos.com/episodes/ep-129-lessons-weve-learned-as-designers-and-the-art-vs-design-debate Don and Cuyler share insights on working as designers and the differences between art and design.

Episode Transcript.

]]> full true Don and Cuyler share insights on working as designers and the differences between art and design.

Episode Transcript.

]]> 00:26:09 <![CDATA[Ep. 128 - Airbnb Advertising]]> Thu, 07 Nov 2024 10:00:00 +0000 MOCK, the agency df67ed1c-75dd-477d-8c92-f0be6ca64c2b https://mock-the-podcast.castos.com/episodes/ep-128-airbnb-advertising Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads.

Episode Transcript.

]]> full true Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads.

Episode Transcript.

]]> 00:24:11 <![CDATA[Ep. 127 - The Future of AI on the Creative Industry]]> Fri, 25 Oct 2024 09:00:00 +0000 MOCK, the agency 32ace4c3-a9e8-4764-8db5-620690d1c850 https://mock-the-podcast.castos.com/episodes/ep-127-the-future-of-ai-on-the-creative-industry Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology.

Episode Transcript.

]]> full true Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology.

Episode Transcript.

]]> 00:21:28 <![CDATA[Ep. 126 - The Value of a Graduate Degree in the Art Industry]]> Fri, 18 Oct 2024 09:00:00 +0000 MOCK, the agency d1fbc14a-916e-47b5-ba4d-52dbba8dfe88 https://mock-the-podcast.castos.com/episodes/ep-126-the-value-of-a-graduate-degree-in-the-art-industry Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry.

Episode Transcript.

]]> full true Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry.

Episode Transcript.

]]> 00:19:47 <![CDATA[Ep. 125 - Vacation Highlights]]> Sat, 12 Oct 2024 09:00:00 +0000 MOCK, the agency 1247ca95-63e8-4373-bd5f-d9e06e7f1c99 https://mock-the-podcast.castos.com/episodes/ep-125-vacation-highlights Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years.

Episode Transcript.

]]> full true Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years.

Episode Transcript.

]]> 00:23:09 <![CDATA[Ep. 124 - Brand Competition]]> Sat, 05 Oct 2024 09:00:00 +0000 MOCK, the agency 6efe1cc9-5e52-474b-af68-5d5193762fc5 https://mock-the-podcast.castos.com/episodes/ep-124-brand-competition Don and Rob discuss why competition is important in the marketing and advertising industry.

Episode Transcript.

]]> full true Don and Rob discuss why competition is important in the marketing and advertising industry.

Episode Transcript.

]]> 00:22:09 <![CDATA[Ep. 123 - Spam and Cold Calling in Marketing]]> Fri, 20 Sep 2024 09:00:00 +0000 MOCK, the agency 34e056a6-63ed-41f1-9a50-1864f4811f36 https://mock-the-podcast.castos.com/episodes/ep-123-spam-and-cold-calling-in-marketing Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing.

Episode Transcript.

]]> full true Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing.

Episode Transcript.

]]> 00:25:46 <![CDATA[Ep. 122 - The Power of Advertising]]> Fri, 13 Sep 2024 15:26:00 +0000 MOCK, the agency 9457588a-e4bf-46e9-b927-adb346901b5c https://mock-the-podcast.castos.com/episodes/ep-122-the-power-of-advertising Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa.

Episode Transcript.

]]> full true Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa.

Episode Transcript.

]]> 00:21:13 <![CDATA[Ep. 121 - Things We Wouldn't Work On]]> Fri, 06 Sep 2024 09:00:00 +0000 MOCK, the agency 90ec8cdb-fd67-41a6-a133-438211618917 https://mock-the-podcast.castos.com/episodes/ep-121-things-we-wouldnt-work-on Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects.

Episode Transcript.

]]> full true Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects.

Episode Transcript.

]]> 00:23:56 <![CDATA[Ep. 120 - Inspiration from the World Around Us]]> Fri, 23 Aug 2024 09:00:00 +0000 MOCK, the agency 6f34f81d-7c49-41f6-bfa2-17ff7a826cf2 https://mock-the-podcast.castos.com/episodes/ep-120-inspiration-from-the-world-around-us Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity.

Episode Transcript.

]]> full true Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity.

Episode Transcript.

]]> 00:20:00 <![CDATA[Ep. 119 - First Dates in Business]]> Fri, 16 Aug 2024 16:48:00 +0000 MOCK, the agency f03d0d9b-0fa8-4bac-bcd6-06e5fa52884b https://mock-the-podcast.castos.com/episodes/ep-119-first-dates-in-business Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'.

Episode Transcript.

]]> full true Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'.

Episode Transcript.

]]> 00:27:28 <![CDATA[Ep. 118 - The Relevance of the Olympics in Modern Marketing]]> Fri, 26 Jul 2024 09:00:00 +0000 MOCK, the agency acdeae50-759b-4f78-9ae9-a7777b616218 https://mock-the-podcast.castos.com/episodes/ep-118-the-relevance-of-the-olympics-in-modern-marketing Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective.

Episode Transcript.

]]> full true Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective.

Episode Transcript.

]]> 00:19:53 <![CDATA[Ep. 117 - Marketing Strategies for New Businesses]]> Sat, 06 Jul 2024 09:00:00 +0000 MOCK, the agency db6051e3-9a8c-42c1-ad95-d53c69b2564e https://mock-the-podcast.castos.com/episodes/ep-117-marketing-strategies-for-new-businesses Don and Rob share tried and tested marketing strategies for starting and growing new businesses.

Episode Transcript.

]]> full true Don and Rob share tried and tested marketing strategies for starting and growing new businesses.

Episode Transcript.

]]> 00:25:05 <![CDATA[Ep. 116 - Pop Culture Viral Products]]> Sun, 30 Jun 2024 09:00:00 +0000 MOCK, the agency 6c8c99c0-0d64-47b7-9aa1-9edc6b3d2b61 https://mock-the-podcast.castos.com/episodes/ep-116-pop-culture-viral-products Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups.

Episode Transcript.

]]> full true Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups.

Episode Transcript.

]]> 00:24:08 <![CDATA[Ep. 115 - Design and Advertising for Alcoholic Beverages]]> Fri, 21 Jun 2024 09:00:00 +0000 MOCK, the agency 275bf50f-53ff-4437-8e9b-ac1de43ef50d https://mock-the-podcast.castos.com/episodes/ep-115-design-and-advertising-for-alcoholic-beverages Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta.

Episode Transcript.

]]> full true Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta.

Episode Transcript.

]]> 00:22:51 <![CDATA[Ep. 114 - Atlanta Companies]]> Fri, 07 Jun 2024 09:00:00 +0000 MOCK, the agency db51bba3-beef-4a6e-b36d-e6157b3512f6 https://mock-the-podcast.castos.com/episodes/ep-114-atlanta-companies Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more.

Episode Transcript.

]]> full true Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more.

Episode Transcript.

]]> 00:24:51 <![CDATA[Ep. 113 - Industry Trends and Predictions for 2024]]> Fri, 31 May 2024 09:00:00 +0000 MOCK, the agency 5445ec85-020a-463f-8293-78ae9450619b https://mock-the-podcast.castos.com/episodes/ep-113-industry-trends-and-predictions-for-2024 Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024.

Episode Transcript.

]]> full true Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024.

Episode Transcript.

]]> 00:26:02 <![CDATA[Ep. 112 - Black Friday Advertising]]> Fri, 29 Mar 2024 09:00:00 +0000 MOCK, the agency 397a33e7-ab03-4347-9411-242f6dad4ac0 https://mock-the-podcast.castos.com/episodes/ep-112-black-friday-advertising Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping.

Episode Transcript.

]]> full true Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping.

Episode Transcript.

]]> 00:19:15 <![CDATA[Ep. 111 - Is Graphic Design Art?]]> Fri, 15 Mar 2024 10:00:00 +0000 MOCK, the agency db2ba1b8-9ebf-423a-ae71-4ed2e94d6cd5 https://mock-the-podcast.castos.com/episodes/ep-111-is-graphic-design-art Don and Rob debate about whether graphic design is art, and discuss the blurry lines between art and advertising.

Episode Transcript.

]]> full true Don and Rob debate about whether graphic design is art, and discuss the blurry lines between art and advertising.

Episode Transcript.

]]> 00:19:06 <![CDATA[Ep. 110 - Influencer Marketing]]> Fri, 01 Mar 2024 10:00:00 +0000 MOCK, the agency 6784ac2e-ae32-4e66-9a07-500966d27fb5 https://mock-the-podcast.castos.com/episodes/ep-110-influencer-marketing Don and Rob discuss influencer marketing as a successful tool for driving awareness, traffic and sales to a business.

Episode Transcript.

]]> full true Don and Rob discuss influencer marketing as a successful tool for driving awareness, traffic and sales to a business.

Episode Transcript.

]]> 00:20:34 <![CDATA[Ep. 109 - Subscriptions in Advertising (Meta & Prime)]]> Fri, 16 Feb 2024 10:00:00 +0000 MOCK, the agency e664e862-2f92-45f4-82c0-bdd809e4153a https://mock-the-podcast.castos.com/episodes/ep-109-subscriptions-in-advertising-meta-prime Don and Rob discuss the evolution of social media ads, and share their personal preferences of advertising on social media and streaming platforms.

Episode Transcript.

]]> full true Don and Rob discuss the evolution of social media ads, and share their personal preferences of advertising on social media and streaming platforms.

Episode Transcript.

]]> 00:25:08 <![CDATA[Ep. 108 - Rebranding Walmart's Dog Food]]> Fri, 26 Jan 2024 13:02:00 +0000 MOCK, the agency e38cc965-61f1-4fa4-bd30-d213f1bc1d06 https://mock-the-podcast.castos.com/episodes/ep-108-rebranding-walmarts-dog-food Don and Rob share funny stories of their experience working on the full scale rebranding of Walmart's dog food, Ol' Roy, 10 years ago.

Episode Transcript.

]]> full true Don and Rob share funny stories of their experience working on the full scale rebranding of Walmart's dog food, Ol' Roy, 10 years ago.

Episode Transcript.

]]> 00:20:05 <![CDATA[Ep. 107 - Barnes & Noble's New Brand and Design Strategy]]> Fri, 19 Jan 2024 10:00:00 +0000 MOCK, the agency c82f7f3b-771d-4d10-97c2-d4061807b8cf https://mock-the-podcast.castos.com/episodes/ep-107-barnes-nobles-new-brand-and-design-strategy Don and Rob discuss Barnes & Noble's new approach to corporate branding and design consistency.

Episode Transcript.

]]> full true Don and Rob discuss Barnes & Noble's new approach to corporate branding and design consistency.

Episode Transcript.

]]> 00:25:01 <![CDATA[Ep. 106 - How To Build a Design Portfolio]]> Fri, 12 Jan 2024 10:00:00 +0000 MOCK, the agency 48cd8df3-b2e8-4350-a21b-f4a920a4c32c https://mock-the-podcast.castos.com/episodes/ep-106-how-to-build-a-design-portfolio Don and Rachele share their experiences with outdated design portfolios and give advice on how to successfully build one.

Episode Transcript.

]]> full true Don and Rachele share their experiences with outdated design portfolios and give advice on how to successfully build one.

Episode Transcript.

]]> 00:24:21 <![CDATA[Ep. 105 - San Francisco, AI, and Self-Driving Cars]]> Thu, 04 Jan 2024 12:00:00 +0000 MOCK, the agency 3b850455-f033-4263-8e73-a355defc0701 https://mock-the-podcast.castos.com/episodes/ep-105-san-francisco-ai-and-self-driving-cars Don talks about his recent family vacation to San Francisco, and how everything has changed.

Episode Transcript

]]> full 105 true Don talks about his recent family vacation to San Francisco, and how everything has changed.

Episode Transcript

]]> 00:28:27 <![CDATA[Ep. 104 - Fast Food Marketing]]> Thu, 28 Dec 2023 10:00:00 +0000 MOCK, the agency 60e95912-aff3-4893-941c-2f314d4ee39b https://mock-the-podcast.castos.com/episodes/ep-104-fast-food-marketing Don and Rob discuss their favorite fast food restaurant's marketing strategies over the years.

Episode Transcript.

]]> full true Don and Rob discuss their favorite fast food restaurant's marketing strategies over the years.

Episode Transcript.

]]> 00:28:26 <![CDATA[Ep. 103 - Taylor Swift's Influence on Brands in the Digital Age]]> Thu, 21 Dec 2023 10:00:00 +0000 MOCK, the agency ea6c1d0e-5b88-4ff4-a2b8-4c345716e874 https://mock-the-podcast.castos.com/episodes/ep-103-taylor-swifts-influence-on-brands-in-the-digital-age Rob and Don discuss Taylor Swift's influence on Heinz's brand, and how celebrities have marketing power in the digital age.

Episode Transcript.

]]> full true Rob and Don discuss Taylor Swift's influence on Heinz's brand, and how celebrities have marketing power in the digital age.

Episode Transcript.

]]> 00:21:28 <![CDATA[Ep. 102 - B2B vs. B2C Marketing Strategies]]> Fri, 15 Dec 2023 10:00:00 +0000 MOCK, the agency 9c1c854f-74ea-4289-b643-66349bbf3dd8 https://mock-the-podcast.castos.com/episodes/ep-102-b2b-vs-b2c-marketing-strategies Don and Rob discuss the blurring lines between B2B and B2C in today's marketing

Episode Transcript.

]]> full true Don and Rob discuss the blurring lines between B2B and B2C in today's marketing

Episode Transcript.

]]> 00:15:16 <![CDATA[Ep. 101 - Johnson & Johnson's Rebranding]]> Thu, 07 Dec 2023 10:00:00 +0000 MOCK, the agency 0f90066a-8f80-442e-a1a1-d83646321e16 https://mock-the-podcast.castos.com/episodes/ep-101-johnson-johnsons-rebranding Don and Rob discuss the redesign of Johnson & Johnson's logo, homogenization of brands and the importance of character in marketing.

Episode Transcript.

]]> full true Don and Rob discuss the redesign of Johnson & Johnson's logo, homogenization of brands and the importance of character in marketing.

Episode Transcript.

]]> 00:20:08 <![CDATA[Ep. 100 - Good Habits for a Successful Advertising Agency]]> Thu, 30 Nov 2023 10:00:00 +0000 MOCK, the agency 1ea1719a-6038-47ff-a3db-83a1507f3fc8 https://mock-the-podcast.castos.com/episodes/ep-100-good-habits-for-a-successful-advertising-agency Don and Rob discuss how developing good habits contributed to their success in business, and fostering creativity.

Episode Transcript.

]]> full true Don and Rob discuss how developing good habits contributed to their success in business, and fostering creativity.

Episode Transcript.

]]> 00:27:34 <![CDATA[Ep. 99 - Marketing Challenges During The Holiday Season]]> Fri, 10 Nov 2023 10:00:00 +0000 MOCK, the agency d1071a85-bdcb-48fc-89fe-ef2dc1101662 https://mock-the-podcast.castos.com/episodes/ep-99-marketing-challenges-during-the-holiday-season Don and Rob discuss the challenges of leveraging holidays and seasonal events in marketing.

Episode Transcript.

]]> full true Don and Rob discuss the challenges of leveraging holidays and seasonal events in marketing.

Episode Transcript.

]]> 00:21:49 <![CDATA[Ep. 98 - Board Games and the Future of Toy-Related Movies]]> Fri, 03 Nov 2023 09:00:00 +0000 MOCK, the agency 6ee1d27b-8dee-49d2-a9ca-000f28892d0c https://mock-the-podcast.castos.com/episodes/ep-98-board-games-and-the-future-of-toy-related-movies Don and Rob discuss their favorite board games, Barbie's recent movie success and how it has led to a surge in toy-related movies.

Episode Transcript.

]]> full true Don and Rob discuss their favorite board games, Barbie's recent movie success and how it has led to a surge in toy-related movies.

Episode Transcript.

]]> 00:20:55 <![CDATA[Ep. 97 - Web 3.0 and it's impact on business with Michael Abernathy]]> Fri, 27 Oct 2023 09:00:00 +0000 MOCK, the agency ce1ad3f2-f441-467d-b0a8-2af0f058873d https://mock-the-podcast.castos.com/episodes/ep-97-web-30-and-its-impact-on-business-with-michael-abernathy Don and Michael discuss the evolution of the web and it's impact on businesses in the future.

Episode Transcript.

]]> full true Don and Michael discuss the evolution of the web and it's impact on businesses in the future.

Episode Transcript.

]]> 00:25:09 <![CDATA[Ep. 96 – Messi's impact on MLS branding, marketing and advertising]]> Fri, 20 Oct 2023 19:20:00 +0000 MOCK, the agency 63a59f91-76a4-4b00-8a92-9442ac04ba44 https://mock-the-podcast.castos.com/episodes/ep-96-messis-impact-on-mls-branding-marketing-and-advertising Don and Rob discuss the impact of Lionel Messi joining Major League Soccer (MLS) from a brand, marketing and advertising perspective.

Episode Transcript

]]> full true Don and Rob discuss the impact of Lionel Messi joining Major League Soccer (MLS) from a brand, marketing and advertising perspective.

Episode Transcript

]]> 00:26:51 <![CDATA[Ep. 95 - Atlanta's Sports Teams Successful Branding]]> Fri, 13 Oct 2023 17:59:00 +0000 MOCK, the agency 65783f51-65ac-4fd2-98bc-fdb8d0c8cfe5 https://mock-the-podcast.castos.com/episodes/ep-95-atlantas-sports-teams-successful-branding Rob and Don discuss their favorite Atlanta sports teams from a branding and marketing perspective.

Episode Transcript

]]> full true Rob and Don discuss their favorite Atlanta sports teams from a branding and marketing perspective.

Episode Transcript

]]> 00:22:48 <![CDATA[Ep. 94 - Atlanta's brands and companies]]> Fri, 06 Oct 2023 16:24:00 +0000 MOCK, the agency 9808e709-82a4-4bed-b416-ebe084deb605 https://mock-the-podcast.castos.com/episodes/ep-94-atlantas-brands-and-companies Don and Rob discuss the wide variety of brands and companies that call Atlanta home.

Episode Transcript

]]> full true Don and Rob discuss the wide variety of brands and companies that call Atlanta home.

Episode Transcript

]]> 00:24:18 <![CDATA[Ep. 93 - SEO and Google's Influence in the Digital World with Michael]]> Fri, 29 Sep 2023 09:00:00 +0000 MOCK, the agency 9f183416-57fa-45f2-a617-c95de39a720e https://mock-the-podcast.castos.com/episodes/ep-93-seo-and-googles-influence-in-the-digital-world-with-michael Don and Michael discuss the evolution and importance of SEO and Google's influence in the digital world.

Episode Transcript

]]> full true Don and Michael discuss the evolution and importance of SEO and Google's influence in the digital world.

Episode Transcript

]]> 00:22:05 <![CDATA[Ep. 92 - What we like about IKEA]]> Mon, 18 Sep 2023 09:00:00 +0000 MOCK, the agency 1fcf1d1e-07cc-4702-8591-02b89071a550 https://mock-the-podcast.castos.com/episodes/ep-92-what-we-like-about-ikea Don and Zoe discuss their personal experiences with IKEA and what they like about it.

Episode Transcript

]]> full true Don and Zoe discuss their personal experiences with IKEA and what they like about it.

Episode Transcript

]]> 00:19:16 <![CDATA[Ep. 91 - First Days]]> Tue, 08 Aug 2023 22:30:00 +0000 MOCK, the agency bb021a7b-1b95-488c-a5db-9e840eea5550 https://mock-the-podcast.castos.com/episodes/ep-91-first-days Don and Rob reminisce about their first days of work and school.

Episode Transcript.

]]> full true Don and Rob reminisce about their first days of work and school.

Episode Transcript.

]]> 00:21:45 <![CDATA[Ep. 90 - Branding Earth]]> Fri, 04 Aug 2023 15:29:00 +0000 MOCK, the agency 5dd95f51-957e-4a2c-9138-9fb6f3bbeeb7 https://mock-the-podcast.castos.com/episodes/ep-90-branding-earth Don and Rob have a fun discussion about Aliens and what the Earth could offer them.

Episode Transcript.

]]> full 90 true Don and Rob have a fun discussion about Aliens and what the Earth could offer them.

Episode Transcript.

]]> 00:15:24 <![CDATA[Ep. 89 - Rob's Trip to Italy]]> Fri, 28 Jul 2023 18:07:00 +0000 MOCK, the agency 48c895c4-3f70-4bae-ad48-241fa19e4ced https://mock-the-podcast.castos.com/episodes/ep-89-robs-trip-to-italy Rob shares some fun stories about his recent trip to Italy.

Episode Transcript.

]]> full 89 true Rob shares some fun stories about his recent trip to Italy.

Episode Transcript.

]]> 00:18:28 <![CDATA[Ep. 88 - Twitter's rebrand to "X"]]> Wed, 26 Jul 2023 12:56:00 +0000 MOCK, the agency cb8f89ee-830d-4200-a484-5e1786ee3233 https://mock-the-podcast.castos.com/episodes/ep-88-twitters-rebrand-to-x Don and Rob's thoughts on Twitter's recent rebranding from a brand architecture perspective.

Episode transcript.

]]> full 88 true Don and Rob's thoughts on Twitter's recent rebranding from a brand architecture perspective.

Episode transcript.

]]> 00:22:16 <![CDATA[Ep. 87 - Food Styling and Photography]]> Mon, 24 Jul 2023 20:41:00 +0000 MOCK, the agency 739efb8b-4f2a-4aca-a203-c8952ba704dc https://mock-the-podcast.castos.com/episodes/ep-87-food-styling-and-photography Don and Cuyler discuss the changes in food styling over the years and Don reminisces about his first gigs as a food photographer.

Episode Transcript.

]]> full 87 true Don and Cuyler discuss the changes in food styling over the years and Don reminisces about his first gigs as a food photographer.

Episode Transcript.

]]> 00:25:27 <![CDATA[Ep. 86 - Electric Cars with Rachele]]> Fri, 21 Jul 2023 22:12:00 +0000 MOCK, the agency e29ba887-9a10-4571-9c71-7696c62dc6a6 https://mock-the-podcast.castos.com/episodes/ep-86-electric-cars-with-rachele Don and Rachele discuss the latest on the automotive industry from an advertising perspective and their experiences with electric cars.

Episode Transcript.

]]> full 86 true Don and Rachele discuss the latest on the automotive industry from an advertising perspective and their experiences with electric cars.

Episode Transcript.

]]> 00:27:10 <![CDATA[Ep. 85 - The Times We Met Chip Kidd]]> Wed, 19 Jul 2023 23:13:00 +0000 MOCK, the agency 72c3adc8-cab3-4482-96b8-f09d509dac0a https://mock-the-podcast.castos.com/episodes/ep-85-the-times-we-met-chip-kidd Don and Rachele Mock remember when they've met designer Chip Kidd and talk about his work and personality.

Episode Transcript.

]]> full 85 true Don and Rachele Mock remember when they've met designer Chip Kidd and talk about his work and personality.

Episode Transcript.

]]> 00:23:42 <![CDATA[Ep. 84 - Vintage Ads with Cuyler]]> Mon, 17 Jul 2023 21:51:00 +0000 MOCK, the agency 0d2b5a41-05ae-4f7e-9d08-86bf59d6e111 https://mock-the-podcast.castos.com/episodes/ep-84-vintage-ads-with-cuyler Don and Cuyler hang out and reminisce about the old commercials that have been most memorable for them.

Episode Transcript.

]]> full 84 true Don and Cuyler hang out and reminisce about the old commercials that have been most memorable for them.

Episode Transcript.

]]> 00:30:24 <![CDATA[Ep. 83 - What I love About Advertising with J. Gonzo]]> Fri, 14 Jul 2023 11:00:00 +0000 MOCK, the agency f893c1b9-1d37-4065-9b90-4d1e2db009f3 https://mock-the-podcast.castos.com/episodes/ep-83-what-i-love-about-advertising-with-j-gonzo J Gonzo joins Don to talk about what they enjoy the most about working in advertising.

Episode Transcript.

]]> full 83 true J Gonzo joins Don to talk about what they enjoy the most about working in advertising.

Episode Transcript.

]]> 00:30:03 <![CDATA[Ep. 82 - What It's Like at MOCK, the agency]]> Wed, 12 Jul 2023 20:30:00 +0000 MOCK, the agency 6e7b7365-280a-4028-b440-5c3974bdc8da https://mock-the-podcast.castos.com/episodes/ep-82-what-its-like-at-mock-the-agency Cuyler and Mike share how they started working at MOCK, what the culture is like, and favorite projects they've worked on.

Episode Transcript.

]]> full 82 true Cuyler and Mike share how they started working at MOCK, what the culture is like, and favorite projects they've worked on.

Episode Transcript.

]]> 00:13:48 <![CDATA[Ep. 81 - Taking Your Kids to Work]]> Mon, 10 Jul 2023 15:02:00 +0000 MOCK, the agency 42a2f391-1887-4ece-a238-ecf4675e9e28 https://mock-the-podcast.castos.com/episodes/ep-81-taking-your-kids-to-work Don and Zoe discuss her experiences coming to the office and how her parents' openness about their jobs has influenced her as a person.

Episode Transcript.

]]> full 81 true Don and Zoe discuss her experiences coming to the office and how her parents' openness about their jobs has influenced her as a person.

Episode Transcript.

]]> 00:16:38 <![CDATA[Ep. 80 - Internships with Zoe Mock]]> Fri, 07 Jul 2023 20:55:00 +0000 MOCK, the agency 96b56ef5-d7c4-4e03-97d5-53c412aeb373 https://mock-the-podcast.castos.com/episodes/ep-80-internships-with-zoe-mock Don and Zoe talk about Zoe's summer internship, the various aspects of interning, and things to think about when trying to get an internship.

Episode Transcript.

]]> full 80 true Don and Zoe talk about Zoe's summer internship, the various aspects of interning, and things to think about when trying to get an internship.

Episode Transcript.

]]> 00:21:05 <![CDATA[Ep. 79 - Weirdest Things We've Ever Eaten]]> Wed, 05 Jul 2023 20:15:00 +0000 MOCK, the agency 4c122f58-9685-4c9b-a129-656003ddb289 https://mock-the-podcast.castos.com/episodes/ep-79-weirdest-things-weve-ever-eaten Don and Zoe talk about the weirdest things they've eaten from all over the world.

Episode Transcript.

]]> full 79 true Don and Zoe talk about the weirdest things they've eaten from all over the world.

Episode Transcript.

]]> 00:18:16 <![CDATA[Ep. 78 - Childhood Jobs That Did or Didn't Shape Us]]> Fri, 30 Jun 2023 11:00:00 +0000 MOCK, the agency 57d44a3b-c73f-4d9e-93fa-fcef240f691e https://mock-the-podcast.castos.com/episodes/ep-78-childhood-jobs-that-did-or-didnt-shape-us Don and Rob talk about their childhood jobs - from donut shops and delis to summer camp and print shops. Get to know them a little better as young people learning about hard work.

Episode Transcript.

]]> full 78 true Don and Rob talk about their childhood jobs - from donut shops and delis to summer camp and print shops. Get to know them a little better as young people learning about hard work.

Episode Transcript.

]]> 00:18:13 <![CDATA[Ep. 77 - Graphic Design in Comics with guest J Gonzo]]> Wed, 28 Jun 2023 20:18:00 +0000 MOCK, the agency 34725209-7e79-4427-94ab-60abedd6aaf6 https://mock-the-podcast.castos.com/episodes/ep-77-graphic-design-in-comics-with-guest-j-gonzo Don and comic book creator J. Gonzo discuss the graphic design of comic books- from designing to printing to advertising.

Check out @jgonzoart on Instagram.

Episode Transcript.

]]> full 77 true Don and comic book creator J. Gonzo discuss the graphic design of comic books- from designing to printing to advertising.

Check out @jgonzoart on Instagram.

Episode Transcript.

]]> 00:37:25 <![CDATA[Ep. 76 - Logo Flexibility with guest J Gonzo]]> Mon, 26 Jun 2023 20:28:00 +0000 MOCK, the agency 63af8d81-eced-4a8b-a6f0-cd3e59124ec2 https://mock-the-podcast.castos.com/episodes/ep-76-logo-flexibility-with-guest-j-gonzo Don and friend, comic book creator and graphic designer J. Gonzo, discuss the art of creating and designing logos that are flexible for the different environments in which they will be used.

Check out @jgonzoart on Instagram.

Episode transcript.

]]> full 76 true Don and friend, comic book creator and graphic designer J. Gonzo, discuss the art of creating and designing logos that are flexible for the different environments in which they will be used.

Check out @jgonzoart on Instagram.

Episode transcript.

]]> 00:25:53 <![CDATA[Ep. 75 - LIV vs PGA]]> Fri, 23 Jun 2023 11:00:00 +0000 MOCK, the agency 4cae7435-94cf-498d-a2da-eb5026766311 https://mock-the-podcast.castos.com/episodes/ep-75-liv-vs-pga Cuyler joins Rob in discussing world news that connects golf, human rights, and lots and lots of money.

Episode transcript.

]]> full 75 true Cuyler joins Rob in discussing world news that connects golf, human rights, and lots and lots of money.

Episode transcript.

]]> 00:23:08 <![CDATA[Ep. 74 - The Leo Effect]]> Wed, 21 Jun 2023 11:00:00 +0000 MOCK, the agency 043689d6-48d8-47ee-8cd1-a802677d00ba https://mock-the-podcast.castos.com/episodes/ep-74-the-leo-effect Big discussion on big news- Lionel Messi turns down playing for Saudi Arabia and joined the MLS. Rob and Don discuss the deal and its impact financially, socially, and in the world of soccer.

Episode transcript.

]]> full 74 true Big discussion on big news- Lionel Messi turns down playing for Saudi Arabia and joined the MLS. Rob and Don discuss the deal and its impact financially, socially, and in the world of soccer.

Episode transcript.

]]> 00:27:36 <![CDATA[Ep. 73 - Ted Lasso]]> Mon, 19 Jun 2023 20:01:00 +0000 MOCK, the agency 56c0246e-585f-44a8-9fcd-b68bbcce34ab https://mock-the-podcast.castos.com/episodes/ep-73-ted-lasso Don and Rob share their opinion and observations on the Emmy-winning show Ted Lasso - the seasons, the characters, and where it fits into the world.

Episode transcript.

]]> full 73 true Don and Rob share their opinion and observations on the Emmy-winning show Ted Lasso - the seasons, the characters, and where it fits into the world.

Episode transcript.

]]> 00:20:38 <![CDATA[Ep. 72 - Everlasting Brands with Zoe]]> Fri, 16 Jun 2023 11:00:00 +0000 MOCK, the agency 095a2686-bb4d-4f56-b6c2-eb224f581c68 https://mock-the-podcast.castos.com/episodes/ep-72-everlasting-brands-with-zoe Zoe and Don discuss brands that have and have not stood the test of time.

Link to episode transcript.

]]> full 72 true Zoe and Don discuss brands that have and have not stood the test of time.

Link to episode transcript.

]]> 00:21:44 <![CDATA[Ep. 71 - Jantzen Cole from Artelon (Client)]]> Wed, 14 Jun 2023 11:00:00 +0000 MOCK, the agency 5dca0f74-7d6e-4476-a0b0-b607b7a81912 https://mock-the-podcast.castos.com/episodes/ep-71-jantzen-cole-from-artelon-client Don chats with a real-life client about marketing.

Link to episode transcript.

]]> full 71 true Don chats with a real-life client about marketing.

Link to episode transcript.

]]> 00:22:23 <![CDATA[Ep. 70 - Title Sequences]]> Mon, 12 Jun 2023 19:52:00 +0000 MOCK, the agency 2a6bf2e4-2e01-4fa3-b6ea-d334440e47bd https://mock-the-podcast.castos.com/episodes/ep-70-title-sequences Don and Cuyler discuss what they find interesting, creative, and amazing in the opening sequences and credit sequences of older and newer movies and TV Shows.

Link to episode transcript.

]]> full 70 true Don and Cuyler discuss what they find interesting, creative, and amazing in the opening sequences and credit sequences of older and newer movies and TV Shows.

Link to episode transcript.

]]> 00:21:04 <![CDATA[Ep. 69 - How Tight Budgets Can Be A Blessing]]> Fri, 09 Jun 2023 17:56:00 +0000 MOCK, the agency 326c9a51-8efb-4121-b111-ed394d372268 https://mock-the-podcast.castos.com/episodes/ep-69-how-tight-budgets-can-be-a-blessing Rob and Don discuss how limited budget campaigns are a great opportunity to think outside the box, and describe some successful limited-budget campaigns they've been a part of.

Link to episode transcript.

]]> full 69 true Rob and Don discuss how limited budget campaigns are a great opportunity to think outside the box, and describe some successful limited-budget campaigns they've been a part of.

Link to episode transcript.

]]> 00:23:15 <![CDATA[Ep. 68 - Getting New Business]]> Wed, 07 Jun 2023 11:00:00 +0000 MOCK, the agency 620e450a-d690-43d0-97fc-1f23b511d4af https://mock-the-podcast.castos.com/episodes/ep-68-getting-new-business Don and Rob talk about how new customers are acquired and the challenges involved in finding new customers.

Link to episode transcript.

]]> full 68 true Don and Rob talk about how new customers are acquired and the challenges involved in finding new customers.

Link to episode transcript.

]]> 00:21:47 <![CDATA[Ep. 67 - NFL Schedule Release Videos]]> Mon, 05 Jun 2023 20:45:00 +0000 MOCK, the agency 3495823d-d1c4-4d32-bf51-7e67cd30921f https://mock-the-podcast.castos.com/episodes/ep-67-nfl-schedule-release-videos Don and Zoe Mock share a mutual love of sports and discuss recent schedule release video styles, as well as Zoe's dramatic first hockey game experience.

Link to episode transcript.

]]> full 67 true Don and Zoe Mock share a mutual love of sports and discuss recent schedule release video styles, as well as Zoe's dramatic first hockey game experience.

Link to episode transcript.

]]> 00:21:51 <![CDATA[Ep. 66 - Celebrity Endorsements: the Good, the Bad, and the Ugly]]> Fri, 02 Jun 2023 20:26:00 +0000 MOCK, the agency 8aed97ce-20e3-4f07-9a69-7447df2181fe https://mock-the-podcast.castos.com/episodes/ep-66-celebrity-endorsements-the-good-the-bad-and-the-ugly Rob and Don discuss how various companies have aligned with celebrities and how this alignment has effected people's perceptions.

Link to episode transcript.

]]> full 66 true Rob and Don discuss how various companies have aligned with celebrities and how this alignment has effected people's perceptions.

Link to episode transcript.

]]> 00:20:51 <![CDATA[Ep. 65 - Desert Island Candy Bars]]> Wed, 31 May 2023 11:00:00 +0000 MOCK, the agency 3aa8b456-45f3-48e0-9edc-be4b246856a3 https://mock-the-podcast.castos.com/episodes/ep-65-desert-island-candy-bars Rob and Don get excited about favorite candy bars with stories and candy bar advertising tidbits sprinkled in.

Link to episode transcript.

]]> full 65 true Rob and Don get excited about favorite candy bars with stories and candy bar advertising tidbits sprinkled in.

Link to episode transcript.

]]> 00:22:09 <![CDATA[Ep. 64 - Guitar Collections]]> Mon, 29 May 2023 16:26:00 +0000 MOCK, the agency aebdb069-50e5-477b-be05-3b6924453a5f https://mock-the-podcast.castos.com/episodes/ep-64-guitar-collections Rob and Cuyler discuss a mutual appreciation for music, especially guitars. They recount some interesting experiences with guitars, and which guitars they've enjoyed the most.

Link to episode transcript.

]]> full 64 true Rob and Cuyler discuss a mutual appreciation for music, especially guitars. They recount some interesting experiences with guitars, and which guitars they've enjoyed the most.

Link to episode transcript.

]]> 00:17:45 <![CDATA[Ep. 63 - Crafting Your Personal Brand]]> Fri, 26 May 2023 16:54:00 +0000 MOCK, the agency 5a30fc5a-6b4a-4fd3-9688-e23d450647f6 https://mock-the-podcast.castos.com/episodes/ep-63-crafting-your-personal-brand Don and Rob discuss the importance of having a personal brand, managing your online reputation, and some famous examples out there in the world.

Link to episode transcript.

]]> full 63 true Don and Rob discuss the importance of having a personal brand, managing your online reputation, and some famous examples out there in the world.

Link to episode transcript.

]]> 00:18:13 <![CDATA[Ep. 62 - Graphic Design Pet Peeves]]> Wed, 24 May 2023 11:00:00 +0000 MOCK, the agency 026c1b8f-1ef3-4f5c-8f57-47a479f6cb8e https://mock-the-podcast.castos.com/episodes/ep-62-graphic-design-pet-peeves Two graphic designers share what design issues irritate them the most.

Link to episode transcript.

]]> full 62 true Two graphic designers share what design issues irritate them the most.

Link to episode transcript.

]]> 00:21:59 <![CDATA[Ep. 61 - Our Approach to Naming]]> Mon, 22 May 2023 11:00:00 +0000 MOCK, the agency 60597425-bf01-4fea-be72-6c929f79d2a0 https://mock-the-podcast.castos.com/episodes/ep-61-our-approach-to-naming Don and Rob discuss their process for creating names and helping clients choose the perfect one for their company.

Link to episode transcript.

]]> full 61 true Don and Rob discuss their process for creating names and helping clients choose the perfect one for their company.

Link to episode transcript.

]]> 00:17:43 <![CDATA[Ep. 60 - Authenticity, as it Relates to Brands]]> Fri, 19 May 2023 11:00:00 +0000 MOCK, the agency dc8e98cb-e563-4edc-89bd-3337a98bb5ae https://mock-the-podcast.castos.com/episodes/ep-60-authenticity-as-it-relates-to-brands Don and Rob discuss brand authenticity in companies like McDonalds, Ben and Jerry's, and Zappos.

Link to episode transcript.

]]> full 60 true Don and Rob discuss brand authenticity in companies like McDonalds, Ben and Jerry's, and Zappos.

Link to episode transcript.

]]> 00:25:46 <![CDATA[Ep. 59 - We Like to Fish, Too]]> Wed, 17 May 2023 17:24:00 +0000 MOCK, the agency 99f678d6-862d-4140-b2bb-cd6719900047 https://mock-the-podcast.castos.com/episodes/ep-59-we-like-to-fish-too Don and Rob don't just do marketing and design. Here they share anecdotes of their fishing adventures, from Georgia to Oregon to Costa Rica.

Link to episode transcript.

]]> full 59 true Don and Rob don't just do marketing and design. Here they share anecdotes of their fishing adventures, from Georgia to Oregon to Costa Rica.

Link to episode transcript.

]]> 00:29:11