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                                                                            <itunes:duration>00:12:40</itunes:duration>
                                                    <itunes:author>
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                <title>
                    <![CDATA[S02 E04 - Head of Growth Rita Zahir on Knowing the Customer]]>
                </title>
                <pubDate>Tue, 13 Feb 2024 18:11:39 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                                    <link>https://10-minute-ecom.castos.com/episodes/s02-e04-head-of-growth-rita-zahir-on-knowing-the-customer-1</link>
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                                            <![CDATA[]]>
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                                <itunes:title>
                    <![CDATA[S02 E04 - Head of Growth Rita Zahir on Knowing the Customer]]>
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                                <itunes:summary>
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                                                                            <itunes:duration>00:15:07</itunes:duration>
                                                    <itunes:author>
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                </itunes:author>
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                <title>
                    <![CDATA[S02 E03 - Head of Product, Estee Goldschmidt, on Upsells]]>
                </title>
                <pubDate>Thu, 08 Feb 2024 10:15:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                                    <link>https://10-minute-ecom.castos.com/episodes/s02-e03-head-of-product-estee-goldschmidt-on-upsells</link>
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                                <itunes:title>
                    <![CDATA[S02 E03 - Head of Product, Estee Goldschmidt, on Upsells]]>
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                                                                            <itunes:duration>00:13:33</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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                <title>
                    <![CDATA[S02 E02 - VP of Strategic Alliances James Denker on Resourcefulness]]>
                </title>
                <pubDate>Wed, 07 Feb 2024 10:13:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                                    <link>https://10-minute-ecom.castos.com/episodes/s02-e02-vp-of-strategic-alliances-james-denker-on-resourcefulness</link>
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                    <![CDATA[S02 E02 - VP of Strategic Alliances James Denker on Resourcefulness]]>
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                                                                            <itunes:duration>00:18:47</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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                <title>
                    <![CDATA[S02 E01 - Ecommerce Director Ashlee Anderson on CRO for Organizations of All Sizes]]>
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                <pubDate>Tue, 06 Feb 2024 10:30:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                                    <link>https://10-minute-ecom.castos.com/episodes/s02-e01-ecommerce-director-ashlee-anderson-on-cro-for-organizations-of-all-sizes-1</link>
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                    <![CDATA[]]>
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                                <itunes:title>
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                    <![CDATA[]]>
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                                                                            <itunes:duration>00:13:27</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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                <title>
                    <![CDATA[S01 E17 - Data Migration Expert Gilbert Barajas Discusses Replatforming]]>
                </title>
                <pubDate>Wed, 17 Jan 2024 04:30:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                    https://permalink.castos.com/podcast/56736/episode/1636151</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e17-data-migration-expert-gilbert-barajas-discusses-replatforming</link>
                                <description>
                                            <![CDATA[Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E17 - Data Migration Expert Gilbert Barajas Discusses Replatforming]]>
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                    <![CDATA[Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
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                                <itunes:summary>
                    <![CDATA[Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
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                                                                            <itunes:duration>00:15:09</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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                <title>
                    <![CDATA[S01 E16 - Ecommerce VP Glen Swindell Discusses Fractional Roles in Ecom]]>
                </title>
                <pubDate>Thu, 11 Jan 2024 10:05:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                    https://permalink.castos.com/podcast/56736/episode/1628825</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e16-ecommerce-vp-glen-swindell-discusses-fractional-roles-in-ecom-1</link>
                                <description>
                                            <![CDATA[Guest: Glen Swindell, Founder &amp; CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E16 - Ecommerce VP Glen Swindell Discusses Fractional Roles in Ecom]]>
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                    <![CDATA[Guest: Glen Swindell, Founder &amp; CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
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                                <itunes:summary>
                    <![CDATA[Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]]]>
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                                                                            <itunes:duration>00:14:20</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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                    <![CDATA[S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products]]>
                </title>
                <pubDate>Wed, 10 Jan 2024 10:22:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
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                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e15-ecommerce-head-phil-irvine-on-merchandising-strategies-for-new-products</link>
                                <description>
                                            <![CDATA[Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products]]>
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                    <![CDATA[Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1628823/c1a-1qknv-xmpwgn18im17-7rfnpr.jpg"></itunes:image>
                                                                            <itunes:duration>00:18:31</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E14 - Ecommerce CRO Tim Wilson on Fundamentals & Launching New Products]]>
                </title>
                <pubDate>Tue, 09 Jan 2024 10:20:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1628714</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e14-ecommerce-cro-tim-wilson-on-fundamentals-launching-new-products-1</link>
                                <description>
                                            <![CDATA[Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E14 - Ecommerce CRO Tim Wilson on Fundamentals & Launching New Products]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
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                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/1628714/c1e-d3zk8akg587spdmg3-8m7965jjhk50-pd6xze.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1628714&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e14-ecommerce-cro-tim-wilson-on-fundamentals-launching-new-products-1&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=3bab4ba48f7caba4b2f3ea2b1fecbeb382ba5ebd471e5de3ce2e4e5987344578" length="13000637"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1628714/c1a-1qknv-p80jd16oud8n-r7dutm.jpg"></itunes:image>
                                                                            <itunes:duration>00:13:24</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E13 - Ecommerce Product Director Kyle Treece Discusses Triggered Events]]>
                </title>
                <pubDate>Thu, 04 Jan 2024 10:22:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1626188</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e13-ecommerce-product-director-kyle-treece-discusses-triggered-events</link>
                                <description>
                                            <![CDATA[Guest: Kyle Treece, Director of Product Management, Bed Bath &amp; BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath &amp; Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E13 - Ecommerce Product Director Kyle Treece Discusses Triggered Events]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Kyle Treece, Director of Product Management, Bed Bath &amp; BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath &amp; Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]]]>
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                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/1626188/c1e-k14mqf490jnh94r37-p809o0m4bpd7-9f9sbk.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1626188&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e13-ecommerce-product-director-kyle-treece-discusses-triggered-events&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=bd4c3ef6f7073dbdb346b857e1e972d04d50750979ff9150a81ec9015bce920c" length="19529859"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1626188/c1a-1qknv-dd76km62fjrk-1pr2oz.jpg"></itunes:image>
                                                                            <itunes:duration>00:20:08</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E12 - Ecommerce SVP Justin Christianson on How to Listen to Customers & Split Test]]>
                </title>
                <pubDate>Wed, 03 Jan 2024 10:16:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1617290</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e12-ecommerce-svp-justin-christianson-on-how-to-listen-to-customers-amp-split-test</link>
                                <description>
                                            <![CDATA[Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E12 - Ecommerce SVP Justin Christianson on How to Listen to Customers & Split Test]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]]]>
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                                <itunes:summary>
                    <![CDATA[Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1617290/1702939054-s01-e12-ecommerce-svp-justin-christianson-on-how-to-listen-to-customers-split-test-cover.jpg"></itunes:image>
                                                                            <itunes:duration>00:14:36</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E11 - Ecommerce Director Brendan Lilly on How to Use FAQs & FUDs Sessions]]>
                </title>
                <pubDate>Tue, 02 Jan 2024 10:25:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1617270</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e11-ecommerce-director-brendan-lilly-on-how-to-use-faqs-amp-fuds-sessions-1</link>
                                <description>
                                            <![CDATA[Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E11 - Ecommerce Director Brendan Lilly on How to Use FAQs & FUDs Sessions]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
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                    <![CDATA[Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
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                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/0981cf2d-2d45-40b3-9a30-be870f4fe193-S01-E11-Ecommerce-Director-Brendan-Lilly-on-How-to-Use-FAQs-FUDs-Sessions.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1617270&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e11-ecommerce-director-brendan-lilly-on-how-to-use-faqs-amp-fuds-sessions-1&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=cfdf0b0bb8708eceb87e97ad2d77c1cf1824d418b78b49e0766da7a0586bafbe" length="11468521"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1617270/1702936690-s01-e11-ecommerce-director-brendan-lilly-on-how-to-use-faqs-fuds-sessions-cover-scaled.j.jpg"></itunes:image>
                                                                            <itunes:duration>00:11:50</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E10 - Ecommerce Director Max Rudy on How to Achieve Profitability on Amazon]]>
                </title>
                <pubDate>Thu, 28 Dec 2023 10:19:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1617256</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e10-ecommerce-director-max-rudy-on-how-to-achieve-profitability-on-amazon</link>
                                <description>
                                            <![CDATA[Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fines, marketing and the overall cost of doing business on the largest Ecommerce site in existence. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fines, marketing and the overall cost of doing business on the largest Ecommerce site in existence. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E10 - Ecommerce Director Max Rudy on How to Achieve Profitability on Amazon]]>
                </itunes:title>
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                    <![CDATA[Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fines, marketing and the overall cost of doing business on the largest Ecommerce site in existence. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/2c9cef20-0357-45c5-9064-e0276ee118ce-S01-E10-Ecommerce-Director-Max-Rudy-on-How-to-Achieve-Profitability-on-Amazon.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1617256&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e10-ecommerce-director-max-rudy-on-how-to-achieve-profitability-on-amazon&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=bc39678f55a8a3ba4641d7d2a94b05e4f5d6b3efa771476cd3653855012dc3f8" length="14625167"
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                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fines, marketing and the overall cost of doing business on the largest Ecommerce site in existence. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1617256/1702936743-s01-e10-ecommerce-director-max-rudy-on-how-to-achieve-profitability-on-amazon-cover-scal.jpg"></itunes:image>
                                                                            <itunes:duration>00:15:05</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E09 - Ecommerce Director Marc Vasquez Discusses Monitoring User Sessions]]>
                </title>
                <pubDate>Tue, 26 Dec 2023 10:34:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1617257</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e09-ecommerce-director-marc-vasquez-discusses-monitoring-user-sessions</link>
                                <description>
                                            <![CDATA[Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thursdays” help him rally his Ecom team to find and make incremental improvements that matter. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thursdays” help him rally his Ecom team to find and make incremental improvements that matter. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E09 - Ecommerce Director Marc Vasquez Discusses Monitoring User Sessions]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thursdays” help him rally his Ecom team to find and make incremental improvements that matter. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/9730c602-dced-4c9a-9cf3-8da5c82d9475-S01-E09-Ecommerce-Director-Marc-Vasquez-Discusses-Monitoring-User-Sessions.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1617257&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e09-ecommerce-director-marc-vasquez-discusses-monitoring-user-sessions&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=8ae7966ed40846adfdcf267c4656bbd094a1d26441038bb90cf160e31b6ef5a6" length="11433197"
                        type="audio/x-m4a">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thursdays” help him rally his Ecom team to find and make incremental improvements that matter. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1617257/1702935896-s01-e09-ecommerce-vp-marc-vasquez-discusses-monitoring-user-sessions-cover-scaled.jpg"></itunes:image>
                                                                            <itunes:duration>00:11:47</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E08 - Ecommerce CEO Matthew Adam Smith on How to Approach Marketplaces]]>
                </title>
                <pubDate>Thu, 21 Dec 2023 10:12:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1617254</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e08-ecommerce-ceo-matthew-adam-smith-on-how-to-approach-marketplaces</link>
                                <description>
                                            <![CDATA[Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail media experience with Walmart, focusing in on how brands can diversify their marketplace approach. He also shares several insights he has gathered from his work supporting marketplace sellers in recent years. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail media experience with Walmart, focusing in on how brands can diversify their marketplace approach. He also shares several insights he has gathered from his work supporting marketplace sellers in recent years. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E08 - Ecommerce CEO Matthew Adam Smith on How to Approach Marketplaces]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail media experience with Walmart, focusing in on how brands can diversify their marketplace approach. He also shares several insights he has gathered from his work supporting marketplace sellers in recent years. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/df693bdc-6e56-4e9c-ab67-a8c69b196970-S01-E08-Ecommerce-CEO-Matthew-Adam-Smith-on-How-to-Approach-Marketplaces.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1617254&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e08-ecommerce-ceo-matthew-adam-smith-on-how-to-approach-marketplaces&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=ff335b302cb26e17cb565307df7c5145e1f3515354b97ce21af17e5dcfdc6544" length="19330465"
                        type="audio/x-m4a">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail media experience with Walmart, focusing in on how brands can diversify their marketplace approach. He also shares several insights he has gathered from his work supporting marketplace sellers in recent years. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1617254/1702934923-s01-e08-ecommerce-vp-matthew-adam-smith-on-how-to-approach-marketplaces-in-2024-cover-sc.jpg"></itunes:image>
                                                                            <itunes:duration>00:19:56</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E07 - Ecommerce Director Catherine Neal Discusses Data Strategy]]>
                </title>
                <pubDate>Tue, 19 Dec 2023 10:05:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1615891</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e07-ecommerce-director-catherine-neal-discusses-data-strategy</link>
                                <description>
                                            <![CDATA[Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which metrics are truly impactful to a growing business. She also shares about the rapidly growing NA beverage space, which has exploded in 2023 and continues to see new investment. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which metrics are truly impactful to a growing business. She also shares about the rapidly growing NA beverage space, which has exploded in 2023 and continues to see new investment. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E07 - Ecommerce Director Catherine Neal Discusses Data Strategy]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which metrics are truly impactful to a growing business. She also shares about the rapidly growing NA beverage space, which has exploded in 2023 and continues to see new investment. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/2468df59-5850-4c9e-ab49-0b98a88679ee-S01-E07-Ecommerce-Director-Catherine-Neal-Discusses-Data-Strategy.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1615891&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e07-ecommerce-director-catherine-neal-discusses-data-strategy&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=3b72e4b932357907293573e691128b8999ac3af98c67076c7ba7aa3aed5869e6" length="16074709"
                        type="audio/x-m4a">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which metrics are truly impactful to a growing business. She also shares about the rapidly growing NA beverage space, which has exploded in 2023 and continues to see new investment. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1615891/1702936846-s01-e07-ecommerce-director-catherine-neal-discusses-data-strategy-cover-scaled.jpg"></itunes:image>
                                                                            <itunes:duration>00:16:34</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E06 - Director Global Ecommerce Jason Reis Discusses Email Personalization]]>
                </title>
                <pubDate>Thu, 14 Dec 2023 09:44:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1613630</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e06-director-global-ecommerce-jason-reis-discusses-email-personalization</link>
                                <description>
                                            <![CDATA[Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E06 - Director Global Ecommerce Jason Reis Discusses Email Personalization]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/0ba9b02d-bd7c-469e-984c-8b3b0721240f-S01-E06-Global-Ecommerce-Director-Jason-Reis-Discusses-Email-Personalization.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1613630&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e06-director-global-ecommerce-jason-reis-discusses-email-personalization&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=6b95acc05736c68c2c5559c1ca6bb3c7f173a1a121a5d94e753c1c2c24ea4a23" length="13289055"
                        type="audio/x-m4a">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1613630/1702326040-s01-e06-global-ecommerce-director-jason-reis-discusses-email-personalization-cover-scale.jpg"></itunes:image>
                                                                            <itunes:duration>00:13:42</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E05 - Ecommerce VP Christopher Moore Discusses When to Outsource Fulfillment]]>
                </title>
                <pubDate>Tue, 12 Dec 2023 09:49:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1613521</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e05-ecommerce-vp-christopher-moore-discusses-when-to-outsource-fulfillment</link>
                                <description>
                                            <![CDATA[Guest: Christopher Moore, Ecommerce VP, BR Williams TruckingHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Christopher shares his experience as a fulfillment expert in Ecommerce with over 15 years of experience, discussing when and how to find a reputable 3PL/fulfillment partner. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of […]]]>
                                    </description>
                <itunes:subtitle>
                    <![CDATA[Guest: Christopher Moore, Ecommerce VP, BR Williams TruckingHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Christopher shares his experience as a fulfillment expert in Ecommerce with over 15 years of experience, discussing when and how to find a reputable 3PL/fulfillment partner. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of […]]]>
                </itunes:subtitle>
                                <itunes:title>
                    <![CDATA[S01 E05 - Ecommerce VP Christopher Moore Discusses When to Outsource Fulfillment]]>
                </itunes:title>
                                                <itunes:explicit>false</itunes:explicit>
                <content:encoded>
                    <![CDATA[Guest: Christopher Moore, Ecommerce VP, BR Williams TruckingHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Christopher shares his experience as a fulfillment expert in Ecommerce with over 15 years of experience, discussing when and how to find a reputable 3PL/fulfillment partner. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of […]]]>
                </content:encoded>
                                    <enclosure url="https://episodes.castos.com/6532a172505f17-23729666/dbcbbb7b-053a-4572-b53a-20205bd12985-S01-E05-Ecommerce-VP-Christopher-Moore-Discusses-When-to-Outsource-Fulfillment.m4a?awCollectionId=56736&amp;awEpisodeId=https%3A%2F%2Fpermalink.castos.com%2Fpodcast%2F56736%2Fepisode%2F1613521&amp;aw_0_1st.ri=castos&amp;aw_0_cnt.rss=https%3A%2F%2Ffeeds.castos.com%2Fv4251&amp;aw_0_azn.pgenre=%5BBusiness%2CTechnology%2CArts%5D&amp;aw_0_cnt.url=https%3A%2F%2F10-minute-ecom.castos.com%2Fepisodes%2Fs01-e05-ecommerce-vp-christopher-moore-discusses-when-to-outsource-fulfillment&amp;aw_0_azn.planguage=en-US&amp;aw_0_azn.pcountry=US&amp;q_co=cc4e9cec7ee2ac9a90432da63517bdc1c069d7d42fb65c5f70ddbed652125dd8" length="13727293"
                        type="audio/x-m4a">
                    </enclosure>
                                <itunes:summary>
                    <![CDATA[Guest: Christopher Moore, Ecommerce VP, BR Williams TruckingHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Christopher shares his experience as a fulfillment expert in Ecommerce with over 15 years of experience, discussing when and how to find a reputable 3PL/fulfillment partner. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of […]]]>
                </itunes:summary>
                                    <itunes:image href="https://episodes.castos.com/6532a172505f17-23729666/images/1613521/1702314400-s01-e05-ecommerce-vp-christopher-moore-discusses-when-to-outsource-fulfillment-cover-sca.jpg"></itunes:image>
                                                                            <itunes:duration>00:14:09</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
                </itunes:author>
                            </item>
                    <item>
                <title>
                    <![CDATA[S01 E04 - Ecommerce VP Caleb Madsen Discusses Dropping Out & The Desire to Learn]]>
                </title>
                <pubDate>Thu, 07 Dec 2023 10:02:00 +0000</pubDate>
                <dc:creator>Andrew Figgins</dc:creator>
                <guid isPermaLink="true">
                    https://permalink.castos.com/podcast/56736/episode/1611009</guid>
                                    <link>https://10-minute-ecom.castos.com/episodes/s01-e04-ecommerce-vp-caleb-madsen-discusses-dropping-out-the-desire-to-learn</link>
                                <description>
                                            <![CDATA[Guest: Caleb Madsen, Ecommerce VP, Win BrandsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Caleb shares his experience dropping out of college and jumping headfirst into ecommerce in his early twenties. Along with his mentors, he mentions several approaches that have helped him throughout his Ecommerce career, including his desire (and ability) to learn from others. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of […]]]>
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                    <![CDATA[Guest: Caleb Madsen, Ecommerce VP, Win BrandsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Caleb shares his experience dropping out of college and jumping headfirst into ecommerce in his early twenties. Along with his mentors, he mentions several approaches that have helped him throughout his Ecommerce career, including his desire (and ability) to learn from others. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of […]]]>
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                                <itunes:title>
                    <![CDATA[S01 E04 - Ecommerce VP Caleb Madsen Discusses Dropping Out & The Desire to Learn]]>
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                    <![CDATA[Guest: Caleb Madsen, Ecommerce VP, Win BrandsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Caleb shares his experience dropping out of college and jumping headfirst into ecommerce in his early twenties. Along with his mentors, he mentions several approaches that have helped him throughout his Ecommerce career, including his desire (and ability) to learn from others. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of […]]]>
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                    <![CDATA[Guest: Caleb Madsen, Ecommerce VP, Win BrandsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Caleb shares his experience dropping out of college and jumping headfirst into ecommerce in his early twenties. Along with his mentors, he mentions several approaches that have helped him throughout his Ecommerce career, including his desire (and ability) to learn from others. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of […]]]>
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                                                                            <itunes:duration>00:12:40</itunes:duration>
                                                    <itunes:author>
                    <![CDATA[Andrew Figgins]]>
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