Street Level Marketing

Street Level Marketing (Aired 08-27-2025): AI Without the Hype: Dr. Alan Beau’s Playbook for Small-Business Marketing, Data & Security

NowMedia Television Networks — Thu, 28 Aug 2025 21:00:00 +0000

Cut through the noise with Street Level Marketing. Dr. Alan Beau shares practical AI tips, data basics, cybersecurity must-dos, and how blockchain builds trust—so small businesses grow smarter.

Chapters

(00:00:00) - Street Level Marketing: AI Digital Transformation With Dr. Alan Badot
(00:01:00) - Small Businesses Feeling Intimidated by AI
(00:06:16) - What's the biggest mistake people make when trying AI tools for the
(00:09:58) - Ways of Jumping on the AI Wave
(00:12:30) - Street Level Marketing
(00:13:14) - Why Businesses Don't Know How to Use Their Data
(00:15:10) - What's the First Step in Turning Data into Business Decisions?
(00:17:22) - Can Data Reveal a Surprising Insight for Business?
(00:18:59) - How did small businesses compete with the bigger ones when it comes to
(00:22:38) - Dr. Bedell on applying AI and Data Strategy
(00:23:14) - Cyber Security
(00:28:44) - Cybersecurity: The biggest threat facing businesses today
(00:32:10) - Cybersecurity Impact on Brand Reputation
(00:35:20) - What is Blockchain
(00:37:40) - How Can Blockchain Change the Way We Market and Sell Products?
(00:42:13) - Are Blockchain and AI the Next Big Shift?
(00:43:45) - What is Blockchain Impact on Customer Loyalty Programs?
(00:45:34) - Street Level Marketing: AI, Data & Cybersecurity

Street Level (Aired 07-22-25) 30 Years of Car Marketing: From Balloons to Bots

NowMedia Television Networks — Tue, 22 Jul 2025 21:00:00 +0000

Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

Street Level (Aired 07-15-25) Brand Foresight: Innovate Now or Get Left Behind

NowMedia Television Networks — Tue, 15 Jul 2025 21:00:00 +0000

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV.

Chapters

(00:00:00) - Strategy: Building Innovative Brands
(00:01:46) - What Defines a Disruptive Idea?
(00:06:20) - Inventing Innovation Through Intuition vs. Data
(00:13:01) - Why Every Company Needs a Strong Brand Strategy
(00:17:02) - How a Strategy shifted the trajectory of a CPG brand
(00:18:12) - What's the Secret to Building a Brand?
(00:18:58) - Why is internal Brand Alignment so important for businesses?
(00:20:22) - What's the First Step in a Brand Re-brand?
(00:23:10) - Now Media TV
(00:24:28) - What Does a Real Innovation Process Look Like?
(00:29:46) - Where Should Innovation Live? In a Company?
(00:32:08) - What KPIs or metrics should you apply to innovation?
(00:36:33) - Street Level Marketing
(00:37:38) - What is foresight thinking and how does it apply to brain development
(00:39:06) - How to Get Out of the Trap of Mental Health
(00:42:52) - How Future Casting Affects Names, Messaging and Design
(00:44:17) - How AI Is Affecting Brand Landscape
(00:45:55) - Game Planning for the Future
(00:47:34) - How to Reach Out to Your Company on-Air
(00:49:08) - Building a Brand That Stands

Street Level Marketing (Aired 07-08-25)Smarter Leads, Real Results: AI, Data and CX Strategies

NowMedia Television Networks — Tue, 08 Jul 2025 21:00:00 +0000

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

Chapters

(00:00:00) - Street Level Marketing: Lead Generation
(00:00:52) - What's the Biggest Myth About Data in Marketing?
(00:03:11) - What's One Data Point Most Marketing Professionals Miss?
(00:04:50) - How Data Can Help You Understand Customer Behavior
(00:06:11) - What makes a consumer insights team truly effective?
(00:07:22) - Should Businesses Update Their Customer Personas?
(00:09:17) - What Does Performance Marketing Mean Today?
(00:10:43) - Top Marketing Insights for Senior Customers
(00:13:41) - Lead Generation: The Biggest Mistake Companies Make
(00:15:33) - What, what does a successful audience segmentation actually look like?
(00:16:48) - Amer Life's LeadStar platform
(00:22:58) - What's the role of AI in Prospecting and Nurturing
(00:25:31) - How to Make Research More Storyful for Decision Making
(00:27:17) - How to Turn Raw Data Into Marketing Gold
(00:29:59) - Quantum insights: How to evaluate them
(00:31:02) - What's the role of experimentation in modern marketing?
(00:32:21) - Customer Feedback loops in your campaigns
(00:35:42) - Cognitive Marketing: The Future of AI Recommendations
(00:37:05) - How to Ensure Brand Consistency across Multiple Platformes
(00:39:20) - Ameri Life: The Wealth Planner's Brand
(00:40:05) - How Amerilife Is Using AI to Optimize a Campaign
(00:42:38) - Which Channels Deserve the Most Spend?
(00:45:13) - How Do Direct Marketing and Online Marketing Intersect?
(00:47:02) - William Decorsi

Street Level Market (Aired 07-01-25) AI Agents for Real Results: How to Market Smarter, Not Harder

NowMedia Television Networks — Tue, 01 Jul 2025 21:00:00 +0000

Learn how to train AI agents to write like you, create content, and scale marketing fast—no tech skills needed. With expert tips from Chase Hannigan for small teams and founders.

Chapters

(00:00:00) - AI Agents
(00:01:22) - What Is an AI Agent? (Chase Hannigan)
(00:04:18) - What is the role of the large language models in AI agents?
(00:05:31) - Small Business Network: Are the DMS Systems accessible to small businesses
(00:07:46) - What's the biggest misconception people have about AI Agents?
(00:12:42) - How AI Agents Are Shaping Business Operations
(00:15:39) - What Types of AI Agents Are Best suited for Your Business?
(00:18:34) - What industries are seeing the most disruption from AI?
(00:20:00) - How Can AI Agents Help Businesses Scale without Hiring Specialists
(00:22:28) - What are some of the challenges that businesses could potentially face when they
(00:24:56) - AI Agents: How They're Revolutionizing Marketing
(00:30:55) - What Role Do Agents Play in Optimizing Ad Spend?
(00:31:43) - How To Train Your AI Content Bots
(00:34:10) - Are AI Agents Ethically Responsible?
(00:35:08) - Healthcare, The Future of AI
(00:37:10) - AI Agents: The Future of Coding
(00:39:43) - How to start experimenting with AI-based Marketing Content
(00:40:58) - AI Business Startups: Best Tools
(00:41:56) - How Can AI Agents Enpower Underserved Communities?
(00:44:41) - How AI Agents Will Affect Your Marketing
(00:46:06) - Where to Start Exploring AI Agents?
(00:48:19) - Street Level Marketing: Small Businesses

Street Level Market (Aired 06-24-25)From Click to Care: Scaling Behavioral Health Call Centers Right

NowMedia Television Networks — Tue, 24 Jun 2025 21:00:00 +0000

Learn how to build, staff, and scale behavioral health call centers with empathy, smart tech, and trust-driven marketing that turns leads into lasting outcomes.

Chapters

(00:00:00) - Street Level Marketing: Build a Call Center
(00:01:14) - How to grow a call center in the US
(00:02:53) - In-House vs Out-Of-House IT: Control vs
(00:04:38) - What compliance concerns are there, you know, in the behavioral health
(00:09:52) - Are We Ready for AI-based Admissions?
(00:12:32) - When's the Right Time to Scale Your Call Center?
(00:13:45) - What do you look for when you're hiring admissions coordinators?
(00:18:51) - How Often Should the Call Center Workflows Be Updated?
(00:20:28) - What CRM are you using for behavioral healthcare?
(00:23:46) - What Marketing Channels Are Best for Behavioral Healthcare?
(00:26:40) - How To Launch and Test PPC Campaigns?
(00:29:37) - What Makes a Great Behavioral Mental Health Landing Page?
(00:33:29) - What type of KPIs are you monitoring daily at the call center
(00:35:35) - Does the Call Center Play a Role in Patient Retention?
(00:38:01) - How to Train Agents to Qualify Referral Leads
(00:41:14) - Turning Clients Into Referral Sources
(00:42:23) - How to Manage the Call Cadence
(00:45:21) - How to Get a Consultation from Samuel Z. Epstein

Street Level Market (Aired 06-17-25) How AI Agents Like Halo Are Redefining Business, Support and CX

NowMedia Television Networks — Tue, 17 Jun 2025 21:00:00 +0000

Discover how Halo by CM.com automates support, boosts CX, and protects data—AI agents built for scale, ethics, and results without code.

Chapters

(00:00:00) - A AI Agent
(00:01:27) - What is an AI Agent?
(00:06:38) - What are some of the key components that make an AI agent effective
(00:07:48) - Will AI Enable More Human Approvals in the Future?
(00:09:33) - What are some of the common misconceptions about AI Agents?
(00:11:45) - What Made Microsoft's Halo Platform So Cool?
(00:15:52) - What differentiates Halo from other AI agent platforms?
(00:19:51) - What type of support do Halo Companies provide to their business?
(00:22:57) - AI Solutions for Business
(00:28:22) - What are some of the challenges a business might face during the initial
(00:31:18) - How AI Agents Can Help Your Marketing
(00:35:06) - AI Agents: The Future of Business
(00:39:06) - Ethical Considerations for AI Agents
(00:45:27) - How to get your business to click with AI
(00:46:53) - Street Level Marketing

Street Level Market (Aired 06-03-25) Mastering Modern Leadership and Content Marketing Trends

NowMedia Television Networks — Tue, 03 Jun 2025 21:00:00 +0000

Discover leadership lessons, content marketing insights, and AI’s role in marketing with Joanna Track from Good Eggs and Co. Tips for agencies and brand storytelling.

Chapters

(00:00:00) - How to Build Content That Connects
(00:01:26) - How Good Eggs and Company came to be
(00:06:23) - Startup Marketing: The Challenges
(00:08:44) - When You Had Your First Client
(00:10:33) - Employee Experience: Remote Work
(00:12:48) - How To Build a Content Strategy From Start
(00:16:38) - What are some of the common strategic mistakes companies make in content marketing
(00:18:47) - How To Write SEO-Driven Content
(00:22:46) - How to Plan and Manage Your Content
(00:24:10) - How Did You Build Your Team?
(00:27:36) - What Is It That Makes a Content Creator So Special?
(00:28:40) - How to manage workflow and communication with a remote staff?
(00:29:52) - Does your clients interact directly with the creative team?
(00:31:53) - How To Keep The Remote Team Together
(00:34:40) - Leadership in Content Marketing
(00:36:10) - Content Marketing
(00:38:52) - What's Your Take on AI in Marketing?
(00:41:44) - Startup Marketing: What's Your Approach?
(00:44:14) - Beyond the Content Marketing: How It's evolving
(00:46:20) - Want to talk business on the Street? Here ya come

Street Level Market (Aired 05-27-25) SaaS Sales Mastery: Speed, Trust and Smart Growth

NowMedia Television Networks — Tue, 27 May 2025 21:00:00 +0000

From fast insurance verifications to B2B loyalty, Jordan Sheffield shares SaaS growth, trust-building sales tips, and the tools reshaping the future of CRMs.

Chapters

(00:00:00) - Street Level Marketing: How They Made It
(00:01:23) - Verify tx
(00:03:56) - SAS Marketing: What Differentiates Our Services from Others?
(00:05:40) - Reaching Potential Clients Through Outbound Calls
(00:07:49) - What mistakes do sales reps make when they're starting out?
(00:09:39) - How Social Media Is Affecting Lead Generation
(00:12:10) - How to Navigate Client Relationships
(00:15:26) - How to Deal with Common Objections From Potential Clients
(00:20:25) - How to Handle Expectations in the Field
(00:21:55) - Onboarding a New Client: How to Start the Process
(00:25:07) - How To Keep Your Clients Happy With Your Service
(00:29:29) - How Do You Balance Chasing New Accounts and Nurturing Ex
(00:30:52) - How to reactivate an inactive account
(00:32:09) - Have We Found a Good Fit for Our Company?
(00:33:08) - Is IT Risk Management Important for Healthcare?
(00:34:49) - How to Leverage Customer Success Stories in New Sales
(00:37:10) - SaaS Sales & Technology: The Future
(00:42:34) - Five Must-Have Tools for Effective Communication
(00:45:32) - The Biggest Challenge in Software Sales
(00:47:26) - Jordan Sheffield

Street Level Market (Aired 05-20-25) Messaging That Converts: Real Marketing Wins

NowMedia Television Networks — Tue, 20 May 2025 21:00:00 +0000

Unlock proven tactics for content that connects. Learn how real-world messaging, momentum, and smart strategy drive results. Guest: Maxwell C. Pollock.

Chapters

(00:00:00) - Street Level Marketing
(00:00:42) - Content Strategy: The Key Elements
(00:04:24) - Know your local market: Authenticity and persuasion
(00:07:35) - Storytelling in Content
(00:11:43) - Call to Action
(00:13:38) - What's the Difference Between Like Messaging in Digital and In-
(00:15:59) - What's your go to method for like testing a message before it
(00:17:20) - How to Test Your New Solution?
(00:18:11) - How Do You Use Humor in Your Marketing?
(00:21:18) - How Word of Mouth Affects Marketing
(00:22:48) - How to Handle Pushback or Skepticism From An Audience
(00:24:55) - How Marketing Can Influence Brand Reputation
(00:27:41) - The First Step in Restoring a Bad Brand Reputation
(00:31:59) - Reasons for a Bad Reputation
(00:36:15) - How to Keep Content Fresh in a Competitive Landscape
(00:38:24) - What's the most innovative campaign you worked on
(00:43:16) - How to Inspire Creativity in Your Team
(00:45:36) - How to get a hold of Maxwell Powell

Street Level Market (Aired 05-13-25) Turn Cold LinkedIn Contacts into Warm Sales Conversations

NowMedia Television Networks — Tue, 13 May 2025 21:00:00 +0000

Learn how Arturo Adiva uses AI to revive cold LinkedIn leads, boost conversions, and scale B2B sales—without sounding robotic or spamming inboxes.

Chapters

(00:00:00) - Street Level Marketing: How to Generate and Reactivate Cold Le
(00:01:02) - Dormant LinkedIn Connections: a Money-Maker
(00:02:29) - Reactivating dormant leads with the AI
(00:04:38) - How to Identify Lead's Potential to Reengage with You
(00:07:29) - Reactive Leads
(00:09:07) - How to check spam scores in your email campaigns?
(00:11:49) - Crafting a Human-Like Engagement with AI
(00:16:56) - How To Customize Your Lead Marketing
(00:18:23) - How to Make AI Messages Feel Personal
(00:23:18) - How to Connect with LinkedIn Lead Generation with AI
(00:26:12) - How to reactivate and reengage leads with your platform
(00:28:28) - What metrics do you recommend businesses focus on to measure their roi
(00:29:37) - How long does it typically take t start seeing tangible results, you
(00:31:53) - How do you charge a setup fee for a project?
(00:34:50) - How AI Driven Lead Reactivity Can Scale Your Business
(00:36:13) - What, what do you think the biggest like hurdle is for a
(00:38:49) - Lead Generation Lead Reactivation in a Decade
(00:41:40) - How to Leverage AI in Lead Generation
(00:45:39) - How to contact Lead Generation on LinkedIn

Street Level Market (Aired 04-29-25) Master Job Search with AI: Resume, LinkedIn and Interview Tips

NowMedia Television Networks — Tue, 29 Apr 2025 21:00:00 +0000

Unlock insider job search tips from ex-Amazon recruiter Chris Stanis. Learn how to optimize your resume, LinkedIn, and ace interviews using AI to stand out in a competitive market.

Chapters

(00:00:00) - How to Market Yourself to the Job Market
(00:03:52) - How to Market Yourself to the Job Search
(00:10:56) - Do You Need to Be Loyal to Your Job?
(00:12:22) - Marquee: Resumes in LinkedIn
(00:13:21) - LinkedIn Recruiter: What Employers Need to Know
(00:18:37) - How to Build a Network of New Connections
(00:20:58) - Social Media and Recruitment
(00:24:21) - How to Stand Out When Recruiting & Looking for a Job
(00:30:27) - How to Enhance Your Resume with the AI
(00:36:17) - Interviewing and Career Coaching
(00:41:35) - How to Follow Up After an Interview
(00:43:02) - How to Market Yourself to the Job Search Industry

Street Level Market (Aired 04-22-25) Disrupting Behavioral Health: How Poplar Wellness Scales Smart

NowMedia Television Networks — Tue, 22 Apr 2025 21:00:00 +0000

Learn how Poplar Wellness blends wearables, AI, and bold B2B strategy to scale behavioral health innovation founder Nick Boatman breaks it down in this Street Level Marketing episode.

Chapters

(00:00:00) - Street Level Marketing: Nicholas Boatman
(00:01:14) - A New Way to Improve Addiction Treatment with AI
(00:05:06) - How remote patient monitoring is revolutionizing healthcare
(00:06:01) - The Body Watches of Behavioral Health
(00:12:53) - How to Write a Strategic Plan for Your Business
(00:20:51) - How To Spend Money on Advertising
(00:23:34) - Starting a New Business, Managing One Business
(00:26:09) - Nick Boatman: Finding His Niche
(00:29:18) - How to Get New Customers Out of Your Business
(00:33:48) - How to Get Involved in Conference Attendance
(00:36:35) - How to Maximize the Spending at Conference
(00:39:32) - Should You Raise Capital?
(00:44:01) - The Strategic Plan for Your Company
(00:46:15) - Telehealth company's goals for 2020
(00:48:10) - Choosing the Right Strategic Investors
(00:49:47) - Nick from Popular Wellbeing on Street Level Marketing

Street Level Market (Aired 04-15-25) Gatekeepers, Growth and BDE Hustle

NowMedia Television Networks — Tue, 15 Apr 2025 21:30:00 +0000

Break past gatekeepers, master time and territory, boost your business and skills with real sales talk from Mark Lamplugh and Shannon Richardson.

Chapters

(00:00:00) - Street Level Marketing
(00:00:47) - What to Do to Get Through the Gatekeepers
(00:08:47) - Are You Ready to Be My Backup?
(00:09:34) - What are some of the things that you take with you that you
(00:12:28) - Planning Out Your Week for Business Development
(00:13:25) - How to Plan for Yourself in Sales
(00:17:30) - Business Development and Marketing: The Zoom and Teams Systems
(00:20:05) - How to Plan Your Day Out
(00:21:25) - How to Manage Your Territory
(00:22:50) - How to Manage Your Day to Day
(00:24:23) - Hitting Your Numbers
(00:28:46) - How to Approach a Marketing and Sales Job
(00:30:15) - Is there anything you do that helps you prepare for a sales meeting
(00:33:41) - When is the right time to ask for help?
(00:36:36) - What You Need To Know To Get Out Of Sales, Business Development
(00:37:19) - Getting Involved in Sales
(00:41:19) - How to become a sales rep: 4 tips
(00:42:08) - Are Commission Based Sales Roles Fun?
(00:44:23) - Budgeting for Sales Jobs
(00:46:56) - Street Level Marketing: Marketing and Business Development