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Field dates: April 7-12, 2020

English or Spanish (41%), according to respondent preference

Blended mode: online and live phone interviews

Impact and reactions to COVID19 health and economic crisis

Largest and most comprehensive survey of Latinos on these issues

Source: SOMOS COVID19 National Latino Survey April 7-12, 2020

LERMA

Download the report here >

Discussion questions:

What percent of Latinos see the coronavirus as a health threat to the USA overall?

What percent of Latinos see the coronavirus as a personal health treat?

Your research found Latinos were most likely to entertain at home (71%) and go to church (54%). What are some of the other trends?

What percent of Latinos:

• Are working from home?

• Are still working at their workplace?

• Have been laid off?

What impact on Latino personal finances compared with the USA overall did you find?

In terms of the media Latinos are paying attention to, it was interesting that Radio came in at 23%, and podcast at 22%, only one percent lower.

Latinos also lead in four key categories: Streaming TV at 68%, Internet at 66%, social media at 65%, and YouTube at 60%.

When was the survey done?

Has there been any followup research?

What method?

What was the sample size  - Latinos? Others?

The host is Kirk Whisler, Board President of Empowering Latino Futures

Quim Gil, Brand Planning at LERMA

Justin Rubenstein, author of the report

I'm glad we finally got to this point and restarting this podcast series. Since 2002 Hispanic Marketing 101 has existed as an eNewsletter with a focus on Latino media and marketing trends – as well as Latino cultural and societal issues. In the years since then we’ve produced nearly a thousand issues and our readership has grown to over 14,000.

Now, you might wonder what to expect from this podcast, let me provide you with an overview. The Hispanic Marketing 101 podcast will be a bimonthly English language podcast, with interviews on Latino marketing and media trends. Each episode will features an interview with a leader in Latino media, marketing, or community issues. Our first two podcasts will feature timely original research related to Latinos and the Corona Virus pandemic. In the future we will also weave back in some of the timely episodes we created between 2006 and 2010. 

This podcast will be presented by myself, Kirk Whisler. Now, let me share a little about me. I’ve spent most of my career in two distinct fields:  Latino media and Latino advocacy issues.

I sincerely hope you learn something new with every episode of the Hispanic Marketing 101 podcast. Thank you and stay safe!