Ope! Here's a Little Marketing for Ya Castos http://opethepodcast.com Each week, we’re going to talk about how to get the most out of your marketing as a small business or nonprofit organization. We’ll cover our favorite social media trend of the week, we’ll share insights and experiences with a key topic, we’ll vent about something in our field that really grinds our gears, and we’ll finish up by answering a few questions from you, our listeners! Sun, 14 May 2023 11:00:00 +0000 en-us © 2023 Ope! Here's a Little Marketing for Ya https://episodes.castos.com/640de9a31a8c98-40054774/images/8990ddd01724a59ef3989598b1d44654-5cfec01b44f3e29fae1fb88ade93fc4aecd05b192fbfbc2c2f1daa412b7c1921.jpg Ope! Here's a Little Marketing for Ya http://opethepodcast.com Each week, we’re going to talk about how to get the most out of your marketing as a small business or nonprofit organization. We’ll cover our favorite social media trend of the week, we’ll share insights and experiences with a key topic, we’ll vent about something in our field that really grinds our gears, and we’ll finish up by answering a few questions from you, our listeners! John Young episodic Each week, we’re going to talk about how to get the most out of your marketing as a small business or nonprofit organization. We’ll cover our favorite social media trend of the week, we’ll share insights and experiences with a key topic, we’ll vent about something in our field that really grinds our gears, and we’ll finish up by answering a few questions from you, our listeners! John Young false https://feeds.castos.com/vdkzk yes <![CDATA[Watch Out for Your Competition! (Or Don't)]]> Sun, 14 May 2023 11:00:00 +0000 John Young https://permalink.castos.com/podcast/53036/episode/1463412 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/watch-out-for-your-competition-or-dont This week we discuss when should you pay attention to what they’re doing and what should you be looking for?

We take a look at what things to keep an eye on, what can be ignored and what should be 'borrowed' when it comes to your local and global competition.

Elli lets us know What's Grinding Her Gears this week.

]]> full false This week we discuss when should you pay attention to what they’re doing and what should you be looking for?

We take a look at what things to keep an eye on, what can be ignored and what should be 'borrowed' when it comes to your local and global competition.

Elli lets us know What's Grinding Her Gears this week.

]]> 01:10:01 <![CDATA[How to Utilize Your Website Throughout the Customer Buying Cycle Part 2]]> Sun, 30 Apr 2023 11:00:00 +0000 John Young https://permalink.castos.com/podcast/53036/episode/1463377 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-utilize-your-website-throughout-the-customer-buying-cycle-part-2 In this week's episode, we discuss planetariums and the rest of the customer buying cycle and how your website can help your potential clients find the solution they need in your business.

John lets us know What's Grinding His Gears via some well-researched song lyrics and movie references.

 

]]> full false In this week's episode, we discuss planetariums and the rest of the customer buying cycle and how your website can help your potential clients find the solution they need in your business.

John lets us know What's Grinding His Gears via some well-researched song lyrics and movie references.

 

]]> 01:03:24 <![CDATA[How to Utilize Your Website Throughout the Customer Buying Cycle Part 1]]> Sun, 09 Apr 2023 11:00:00 +0000 John Young https://permalink.castos.com/podcast/53036/episode/1434332 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-utilize-your-website-throughout-the-customer-buying-cycle-part-1 In this week's episode, we talk about how your website can help get your potential customers through the buying cycle.

As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and 'Re-Purchase'

Elli lets us know What's Grinding Her Gears this week and also sings us out with her rendition of Twinkle Twinkle, Little Star.

]]> full false In this week's episode, we talk about how your website can help get your potential customers through the buying cycle.

As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and 'Re-Purchase'

Elli lets us know What's Grinding Her Gears this week and also sings us out with her rendition of Twinkle Twinkle, Little Star.

]]> 01:06:56 <![CDATA[Working with Multiple Agencies to Reach Common Goals]]> Sun, 26 Mar 2023 11:00:00 +0000 John Young https://permalink.castos.com/podcast/53036/episode/1434319 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/working-with-multiple-agencies-to-reach-common In this week's episode, we discuss how we work best with a client while engaged with another agency in parallel.

Working with clients all over the country, we often get to work alongside another agency whether it be serving a need that isn't something that we offer or because they have a personal relationship with them. We discuss the pros and cons of how best to work with another agency, even if they do the same or similar things that you do. We also discuss how this works best for the client to work with two simultaneous groups of creative people to get the job done.


Elli lets us know What's Grinding Her Gears this week.

]]> full false In this week's episode, we discuss how we work best with a client while engaged with another agency in parallel.

Working with clients all over the country, we often get to work alongside another agency whether it be serving a need that isn't something that we offer or because they have a personal relationship with them. We discuss the pros and cons of how best to work with another agency, even if they do the same or similar things that you do. We also discuss how this works best for the client to work with two simultaneous groups of creative people to get the job done.


Elli lets us know What's Grinding Her Gears this week.

]]> 00:53:02 <![CDATA[Tips for Working From Home in 2023]]> Sun, 12 Mar 2023 11:00:00 +0000 John Young https://permalink.castos.com/podcast/53036/episode/1434286 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/tips-for-working-from-home-in-2023 In this week's episode, we talk about the failures and successes we've had from working from home.

Shout It Out Design is a 100% remote company and has been since 2010 when we started out. Over the decade-plus of years not working in an office, we've found lots of things that work and don't work when it comes to not having an officemate.

John lets us know What's Grinding His Gears this week.

]]> false In this week's episode, we talk about the failures and successes we've had from working from home.

Shout It Out Design is a 100% remote company and has been since 2010 when we started out. Over the decade-plus of years not working in an office, we've found lots of things that work and don't work when it comes to not having an officemate.

John lets us know What's Grinding His Gears this week.

]]> 01:29:40 <![CDATA[4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 2]]> Sun, 29 Jan 2023 05:00:00 +0000 John Young Buzzsprout-12042354 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/4-things-every-small-business-can-do-to-prepare-for-their-2023-digital-marketing-part-2 In this week's episode, we wrap up our 2023 Digital Marketing things for you to keep an eye on this year.

We cover topics like Google Analytics changes, need for certain social media channels (bye Twitter!), Google Ads & more.

Ellen lets us know What's Grinding Her Gears this week.

]]> full false In this week's episode, we wrap up our 2023 Digital Marketing things for you to keep an eye on this year.

We cover topics like Google Analytics changes, need for certain social media channels (bye Twitter!), Google Ads & more.

Ellen lets us know What's Grinding Her Gears this week.

]]> 00:45:51 <![CDATA[How to Start a Successful Podcast]]> Sun, 22 Jan 2023 05:00:00 +0000 John Young Buzzsprout-12042295 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-start-a-successful-podcast-1 We got a chance to sit down with a local celebrity/podcast expert, Scarlett of Scarlett's Laughtastic Extravaganza to hear her tips on how to get a podcast off the ground and into people's ears. She also helps Ellen and Elli find new ways to make fun of John, which is always fun.

Our guest Scarlett lets us know What's Grinding Her Gears.

]]> full false We got a chance to sit down with a local celebrity/podcast expert, Scarlett of Scarlett's Laughtastic Extravaganza to hear her tips on how to get a podcast off the ground and into people's ears. She also helps Ellen and Elli find new ways to make fun of John, which is always fun.

Our guest Scarlett lets us know What's Grinding Her Gears.

]]> 00:55:47 <![CDATA[4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 1]]> Sun, 15 Jan 2023 05:00:00 +0000 John Young Buzzsprout-12042081 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/4-things-every-small-business-can-do-to-prepare-for-their-2023-digital-marketing-part-1 Happy New Year! The Ope! gang is back after a holiday break to give you the tools you need to get out on the right foot for your 2023 Digital Marketing.

We'll cover how to review your 2022 marketing goals/achievements, setting SMART goals, assigning ownership to accomplishing your 2023 goals and making dedicated time to creating goals and brainstorming.

We run out of time to get to some other 2023 things to be on your radar, so be sure to like & subscribe so you can catch next week's episode as well!

Elli closes the episode letting us know What's Grinding Her Gears.

]]> full false Happy New Year! The Ope! gang is back after a holiday break to give you the tools you need to get out on the right foot for your 2023 Digital Marketing.

We'll cover how to review your 2022 marketing goals/achievements, setting SMART goals, assigning ownership to accomplishing your 2023 goals and making dedicated time to creating goals and brainstorming.

We run out of time to get to some other 2023 things to be on your radar, so be sure to like & subscribe so you can catch next week's episode as well!

Elli closes the episode letting us know What's Grinding Her Gears.

]]> 01:01:01 <![CDATA[Is Your Brand (or Bread) Stale?]]> Sun, 08 Jan 2023 05:00:00 +0000 John Young Buzzsprout-11947808 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/is-your-brand-or-bread-stale This week Elli leads a discussion on whether your brand or branding looks stale and might need a refresh.

We talk about what kinds of change might be warranted like a slight font change to your logo or a complete overhaul of your materials.

John lets us know What's Grinding His Gears (and probably also grinding yours, unless you are the one with the clickity-clack setting enabled on your phone).

]]> full false This week Elli leads a discussion on whether your brand or branding looks stale and might need a refresh.

We talk about what kinds of change might be warranted like a slight font change to your logo or a complete overhaul of your materials.

John lets us know What's Grinding His Gears (and probably also grinding yours, unless you are the one with the clickity-clack setting enabled on your phone).

]]> 01:10:26 <![CDATA[Do You Really Need That On Your Website (Part 2)]]> Sun, 01 Jan 2023 05:00:00 +0000 John Young Buzzsprout-11947777 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/do-you-really-need-that-on-your-website-part-2 We pick up where we left off in episode 1 covering the different options of what content should go on your website.

We'll cover a FAQ (Frequently Asked Questions) page, social media links, social media feeds (spoiler alert: don't), contact page, blog (with or w/o comments) and building a navigation menu.

Ellen lets us know What's Grinding Her Gears this week.

]]> full false We pick up where we left off in episode 1 covering the different options of what content should go on your website.

We'll cover a FAQ (Frequently Asked Questions) page, social media links, social media feeds (spoiler alert: don't), contact page, blog (with or w/o comments) and building a navigation menu.

Ellen lets us know What's Grinding Her Gears this week.

]]> 01:12:21 <![CDATA[Do You Really Need That On Your Website? (Part 1)]]> Sun, 06 Nov 2022 04:00:00 +0000 John Young Buzzsprout-11581776 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/do-you-really-need-that-on-your-website-part-1 Ellen is back in the hosting chair as she narrates her way what should and should not (or depends...) on your website. 

We cover various pages like About Us , Our Team, History + Products & Services in this first episode. 

We also try a new segment called "John's Non Sequitur" - just because we felt like if we're going to derail every show/topic anyway, there might as well be a specific segment for it.

Elli lets us know What's Grinding Her Gears this week.

]]> full false Ellen is back in the hosting chair as she narrates her way what should and should not (or depends...) on your website. 

We cover various pages like About Us , Our Team, History + Products & Services in this first episode. 

We also try a new segment called "John's Non Sequitur" - just because we felt like if we're going to derail every show/topic anyway, there might as well be a specific segment for it.

Elli lets us know What's Grinding Her Gears this week.

]]> 00:56:44 <![CDATA[Finding Your Brand's Voice]]> Sun, 30 Oct 2022 04:00:00 +0000 John Young Buzzsprout-11569676 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/finding-your-brands-voice Ellen, Elli & John are back in the virtual studio for another educational episode of Ope! Here's a Little Marketing For Ya.

This week, we talk about how to find your brand's voice and why it's important to do so. We also tackle the right (and wrong, Ellen) way to make a milkshake.

John lets us know What's Grinding His Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false Ellen, Elli & John are back in the virtual studio for another educational episode of Ope! Here's a Little Marketing For Ya.

This week, we talk about how to find your brand's voice and why it's important to do so. We also tackle the right (and wrong, Ellen) way to make a milkshake.

John lets us know What's Grinding His Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:56:44 <![CDATA[How Traditional Marketing & Digital Marketing Can Work Together]]> Sun, 23 Oct 2022 13:00:00 +0000 John Young Buzzsprout-11550554 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-traditional-marketing-digital-marketing-can-work-together 4/5 of the SIOD team in one room? How can this not be fun!?

Rachel joins us at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing (print media, trade shows, etc) can work in tandem with digital marketing (websites, social media, digital campaigns) to help small businesses grow.

As expected, we deviate from the main topic from time to time in this laugh & education filled episode.

Rachel shares what's Grinding her Gears this week.

]]> full false 4/5 of the SIOD team in one room? How can this not be fun!?

Rachel joins us at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing (print media, trade shows, etc) can work in tandem with digital marketing (websites, social media, digital campaigns) to help small businesses grow.

As expected, we deviate from the main topic from time to time in this laugh & education filled episode.

Rachel shares what's Grinding her Gears this week.

]]> 00:51:21 <![CDATA[Red Flags When Hiring a Marketing Agency]]> Sun, 18 Sep 2022 04:00:00 +0000 John Young Buzzsprout-11328394 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/red-flags-when-hiring-a-marketing-agency The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing agency. We don't name names or tell (too many) mean stories - but in the end, we give you the tools to find the perfect digital marketing agency to add to your team.

Ellen lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing agency. We don't name names or tell (too many) mean stories - but in the end, we give you the tools to find the perfect digital marketing agency to add to your team.

Ellen lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:10:20 <![CDATA[How to Do Content Audits: Part 2]]> Sun, 11 Sep 2022 04:00:00 +0000 John Young Buzzsprout-11244222 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-do-content-audits-part-2 We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your team's photos on your website and marketing materials.

John lets us know what's Grinding his Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your team's photos on your website and marketing materials.

John lets us know what's Grinding his Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:44:46 <![CDATA[What is a Content Audit and Why Should You Do One?]]> Sun, 04 Sep 2022 04:00:00 +0000 John Young Buzzsprout-11217518 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/what-is-a-content-audit-and-why-should-you-do-one A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.

Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a content audit in this two part episode.

Elli lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.

Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a content audit in this two part episode.

Elli lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:56:35 <![CDATA[Planning Your E-Commerce Journey Part Deux]]> Sun, 28 Aug 2022 04:00:00 +0000 John Young Buzzsprout-11205848 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/planning-your-e-commerce-journey-part-deux Ellen, Elli & John continue the conversation about building your online e-commerce empire (or just selling a few t-shirts and gift cards, you pick your journey).

Ellen shares What's Grinding her Gears and surprise, surprise - it's something regarding lack of communication!

Recorded virtually in the Shout It Out Design online studio.

]]> full false Ellen, Elli & John continue the conversation about building your online e-commerce empire (or just selling a few t-shirts and gift cards, you pick your journey).

Ellen shares What's Grinding her Gears and surprise, surprise - it's something regarding lack of communication!

Recorded virtually in the Shout It Out Design online studio.

]]> 00:46:10 <![CDATA[Starting Your E-Commerce Journey Part 1]]> Sun, 21 Aug 2022 19:00:00 +0000 John Young Buzzsprout-11174155 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/starting-your-e-commerce-journey-part-1 Ellen, Elli & John give you the first steps on getting started with an e-commerce website. Elli has technical issues, again, but Ellen & John provide enough insight to get your feet wet into selling goods and services online. Check out our next episode where we tackle more items you should consider when getting started. John shares What's Grinding his Gears besides Elli's technical woes. 

]]> full false Ellen, Elli & John give you the first steps on getting started with an e-commerce website. Elli has technical issues, again, but Ellen & John provide enough insight to get your feet wet into selling goods and services online. Check out our next episode where we tackle more items you should consider when getting started. John shares What's Grinding his Gears besides Elli's technical woes. 

]]> 00:47:49 <![CDATA[Frequently Asked Digital Marketing Questions]]> Sun, 14 Aug 2022 04:00:00 +0000 John Young Buzzsprout-11131313 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/frequently-asked-digital-marketing-questions We take on a few of the questions that we've heard from small business owners over the years. We also sing along to stock music files, swat bugs and discuss Elli's possible upcoming romance with a ex-tech mogul. 

Because we're proud midwesterners, we recorded this episode in person on a wagon in the middle of a cornfield. Why? Because that's what we do. John shares one of the many things that's Grinding his Gears this week.


]]> full false We take on a few of the questions that we've heard from small business owners over the years. We also sing along to stock music files, swat bugs and discuss Elli's possible upcoming romance with a ex-tech mogul. 

Because we're proud midwesterners, we recorded this episode in person on a wagon in the middle of a cornfield. Why? Because that's what we do. John shares one of the many things that's Grinding his Gears this week.


]]> 00:55:36 <![CDATA[The Art of Brainstorming]]> Sun, 07 Aug 2022 04:00:00 +0000 John Young Buzzsprout-11090637 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/the-art-of-brainstorming Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Ellen, Elli & John tackle our 7 steps to a successful brainstorming session and many, many other meandering topics. Elli lets us know what's Grinding Her Gears aside from her AirPods that quit working mid-episode.

Recorded virtually in the Shout It Out Design online studio.

]]> full false Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Ellen, Elli & John tackle our 7 steps to a successful brainstorming session and many, many other meandering topics. Elli lets us know what's Grinding Her Gears aside from her AirPods that quit working mid-episode.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:16:13 <![CDATA[How to Set Meaningful Goals]]> Sun, 31 Jul 2022 04:00:00 +0000 John Young Buzzsprout-11015304 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-set-meaningful-goals This week we walk you through how to set specific, measurable, attainable, relevant & timely goals for your business and how they can help your digital marketing efforts. Ellen shares what's Grinding Her Gears.

]]> full false This week we walk you through how to set specific, measurable, attainable, relevant & timely goals for your business and how they can help your digital marketing efforts. Ellen shares what's Grinding Her Gears.

]]> 01:05:07 <![CDATA[How to Build a Landing Page]]> Sun, 24 Jul 2022 04:00:00 +0000 John Young Buzzsprout-11014808 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/how-to-build-a-landing-page The term “landing page” is something that has become pretty interchangeable with any page on a website. But for today, we want to get back to the core of what a landing page is, what it is used for and how to build a successful one. John shares what's Grinding His Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false The term “landing page” is something that has become pretty interchangeable with any page on a website. But for today, we want to get back to the core of what a landing page is, what it is used for and how to build a successful one. John shares what's Grinding His Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:59:28 <![CDATA[Building an Effective Marketing Plan]]> Sun, 17 Jul 2022 04:00:00 +0000 John Young Buzzsprout-10949954 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/building-an-effective-marketing-plan In the last episode, Ellen, Elli & John talked about how to create a budget for your marketing efforts. But let’s take it one step further, and talk about how to build a cohesive, effective marketing strategy. Ellen shares what's Grinding Her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false In the last episode, Ellen, Elli & John talked about how to create a budget for your marketing efforts. But let’s take it one step further, and talk about how to build a cohesive, effective marketing strategy. Ellen shares what's Grinding Her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:50:31 <![CDATA[Building a Marketing Budget]]> Sun, 10 Jul 2022 12:00:00 +0000 John Young Buzzsprout-10933895 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/building-a-marketing-budget This week, Ellen, Elli & John talk about how to get started with digital marketing and an example of how you can plan ahead for a budget for your digital marketing. Elli shares what's Grinding Her Gears.

Recorded virtually in the Shout It Out Design online studio.

]]> full false This week, Ellen, Elli & John talk about how to get started with digital marketing and an example of how you can plan ahead for a budget for your digital marketing. Elli shares what's Grinding Her Gears.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:12:37 <![CDATA[The Importance of Reviews and Feedback for Your Business Part 2]]> Sun, 03 Jul 2022 04:00:00 +0000 John Young Buzzsprout-10844561 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/the-importance-of-reviews-and-feedback-for-your-business-part-2 Ellen, Elli & John continue the discussion about reviews and feedback and how they can improve your business practices and online reputation. John tells us what's Grinding His Gears this week.

]]> full false Ellen, Elli & John continue the discussion about reviews and feedback and how they can improve your business practices and online reputation. John tells us what's Grinding His Gears this week.

]]> 01:08:51 <![CDATA[The Importance of Reviews and Feedback for Your Business]]> Sun, 26 Jun 2022 04:00:00 +0000 John Young Buzzsprout-10826468 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/the-importance-of-reviews-and-feedback-for-your-business Ellen, Elli & John discuss the importance of digital reviews, reviews vs feedback, how to get reviews for your business and Elli tells us what's Grinding Her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false Ellen, Elli & John discuss the importance of digital reviews, reviews vs feedback, how to get reviews for your business and Elli tells us what's Grinding Her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:53:20 <![CDATA[What to Expect When Starting a Website Design Project Part 2]]> Sun, 19 Jun 2022 04:00:00 +0000 John Young Buzzsprout-10768507 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/what-to-expect-when-starting-a-website-design-project-part-2 This week, we talk about the website design process from signed contract to launched website. Ellen lets us know what's Grinding Her Gears this week.

Recorded in person at Crooked Can Brewing Company in Hilliard, OH.

]]> full false This week, we talk about the website design process from signed contract to launched website. Ellen lets us know what's Grinding Her Gears this week.

Recorded in person at Crooked Can Brewing Company in Hilliard, OH.

]]> 00:59:52 <![CDATA[Best Free Marketing Tools for Your Small Business Part 2]]> Sun, 12 Jun 2022 04:00:00 +0000 John Young Buzzsprout-10768368 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/best-free-marketing-tools-for-your-small-business-part-2 This week we jumped back into free tools that we use for our clients' digital marketing efforts and also discussed some of the paid tools that we use on a daily basis. It's John's turn to let us know what's grinding his gears this week.

Recorded virtually in the Shout It Out Design online studio and live for John in the Young's Jersey Dairy Podcast Studio

]]> full false This week we jumped back into free tools that we use for our clients' digital marketing efforts and also discussed some of the paid tools that we use on a daily basis. It's John's turn to let us know what's grinding his gears this week.

Recorded virtually in the Shout It Out Design online studio and live for John in the Young's Jersey Dairy Podcast Studio

]]> 01:06:24 <![CDATA[Exploring the World of Digital Ads]]> Sun, 05 Jun 2022 04:00:00 +0000 John Young Buzzsprout-10736928 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/exploring-the-world-of-digital-ads This week, we explore the amazing world of digital advertising. Want to learn about how your competition outranks your organic search results? How about learning how to immediately drive more traffic to your landing page or website? We've got it all covered on this week's episode of Ope! Here's a Little Marketing for Ya.

Recorded virtually in the Shout It Out Design online studio.

]]> full false This week, we explore the amazing world of digital advertising. Want to learn about how your competition outranks your organic search results? How about learning how to immediately drive more traffic to your landing page or website? We've got it all covered on this week's episode of Ope! Here's a Little Marketing for Ya.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:01:09 <![CDATA[What to Expect When Starting a Website Design Project]]> Sun, 29 May 2022 04:00:00 +0000 John Young Buzzsprout-10688107 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/what-to-expect-when-starting-a-website-design-project This week, we go through our process of taking a client through a website project.  We discuss everything from our discovery calls to kicking off the project.

Recorded virtually in the Shout It Out Design online studio.

]]> full false This week, we go through our process of taking a client through a website project.  We discuss everything from our discovery calls to kicking off the project.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:03:38 <![CDATA[The Story of Shout It Out Design]]> Sun, 22 May 2022 04:00:00 +0000 John Young Buzzsprout-10656562 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/the-story-of-shout-it-out-design This week, we dive into the story of Shout It Out Design with the owner and founder (+ podcast host) John Young. Ellen, Elli & John share a bit of insight into what kind of clients we work with and why our team is better than your team.

Recorded virtually in the Shout It Out Design online studio.

]]> full false This week, we dive into the story of Shout It Out Design with the owner and founder (+ podcast host) John Young. Ellen, Elli & John share a bit of insight into what kind of clients we work with and why our team is better than your team.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:59:04 <![CDATA[Marketing Lessons from Dan Young of Young's Jersey Dairy]]> Sun, 08 May 2022 04:00:00 +0000 John Young Buzzsprout-10576251 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/marketing-lessons-from-dan-young-of-youngs-jersey-dairy This week, we sat down in the Young's Jersey Dairy podcast studio with the Chief Ice Cream Dipper at Young's Jersey Dairy, Dan Young to discuss marketing tactics for small businesses. Dan shares his successes (and near misses) in marketing over the years and we get to the bottom of what flavor Deep Fried Breaded Cheese Curds Dan prefers.

]]> full false This week, we sat down in the Young's Jersey Dairy podcast studio with the Chief Ice Cream Dipper at Young's Jersey Dairy, Dan Young to discuss marketing tactics for small businesses. Dan shares his successes (and near misses) in marketing over the years and we get to the bottom of what flavor Deep Fried Breaded Cheese Curds Dan prefers.

]]> 01:01:57 <![CDATA[Best Free Marketing Tools for Your Small Business]]> Sun, 01 May 2022 04:00:00 +0000 John Young Buzzsprout-10532062 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/best-free-marketing-tools-for-your-small-business Ellen, Elli & John discuss some of the free marketing tools we use for our clients' digital marketing efforts. Also, we eat ice cream on mic, sometimes too close to the mic. Elli shares what is 'Grinding Her Gears' this week.

Recorded virtually in the Shout It Out Design online studio and live for Elli + John in the Young's Jersey Dairy Podcast Studio

]]> full false Ellen, Elli & John discuss some of the free marketing tools we use for our clients' digital marketing efforts. Also, we eat ice cream on mic, sometimes too close to the mic. Elli shares what is 'Grinding Her Gears' this week.

Recorded virtually in the Shout It Out Design online studio and live for Elli + John in the Young's Jersey Dairy Podcast Studio

]]> 01:13:01 <![CDATA[Digital Marketing Mistakes]]> Sun, 24 Apr 2022 04:00:00 +0000 John Young Buzzsprout-10480985 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/digital-marketing-mistakes In this week's episode, Ellen, Elli & John discuss mistakes that small business owners can make online. Good news? We're here to solve all of them. John shares what's 'Grinding His Gears' this week.
 
Recorded virtually in the Shout It Out Design online studio.

]]> full false In this week's episode, Ellen, Elli & John discuss mistakes that small business owners can make online. Good news? We're here to solve all of them. John shares what's 'Grinding His Gears' this week.
 
Recorded virtually in the Shout It Out Design online studio.

]]> 01:02:29 <![CDATA[What Should I Blog About?]]> Sun, 17 Apr 2022 04:00:00 +0000 John Young Buzzsprout-10449979 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/what-should-i-blog-about In this week's episode, Ellen, Elli & John talk about the importance of blogging for your small business website. We bring on our first guest, Rachel Lewis, our in-house blogging expert to share her tips and tools of the trade to find success online. Rachel also lets us hear what's 'Grinding Her Gears' this week.

Listener note: Elli went back in time to a 14.4k baud modem set up, so her audio quality isn't up to par with her marketing knowledge this week.
 
Recorded virtually in the Shout It Out Design online studio.

]]> full false In this week's episode, Ellen, Elli & John talk about the importance of blogging for your small business website. We bring on our first guest, Rachel Lewis, our in-house blogging expert to share her tips and tools of the trade to find success online. Rachel also lets us hear what's 'Grinding Her Gears' this week.

Listener note: Elli went back in time to a 14.4k baud modem set up, so her audio quality isn't up to par with her marketing knowledge this week.
 
Recorded virtually in the Shout It Out Design online studio.

]]> 00:57:17 <![CDATA[Lights, Camera, Action!]]> Tue, 12 Apr 2022 14:00:00 +0000 John Young Buzzsprout-10424621 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/lights-camera-action-1 In this week's episode, Ellen, Elli & John talk about Facebook's recent updates for small business pages as well as discussing whether adding videos into your marketing plan is something you should be working on (hint: it is!) And of course, Ellen lets us know what's grinding her gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false In this week's episode, Ellen, Elli & John talk about Facebook's recent updates for small business pages as well as discussing whether adding videos into your marketing plan is something you should be working on (hint: it is!) And of course, Ellen lets us know what's grinding her gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:56:59 <![CDATA[Should I Hire a Marketing Agency ?]]> Sun, 03 Apr 2022 04:00:00 +0000 John Young Buzzsprout-10364745 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/should-i-hire-a-marketing-agency In this week's episode, Ellen, Elli & John tackle a question that every growing small business owner has at one point: Should you DIY your marketing, hire an in-house person or should you hire an agency? John lets us know what's grinding his gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false In this week's episode, Ellen, Elli & John tackle a question that every growing small business owner has at one point: Should you DIY your marketing, hire an in-house person or should you hire an agency? John lets us know what's grinding his gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 01:16:02 <![CDATA[Social Media Trends]]> Sun, 27 Mar 2022 04:00:00 +0000 John Young Buzzsprout-10302729 https://ope-heres-a-little-marketing-for-ya.castos.com/episodes/social-media-trends On the first episode of "Ope! Here's a Little Marketing for Ya", Ellen, Elli & John discuss the social media trend of the week, what is a social media trend and why your business should or shouldn't get involved in them. Elli also lets us know what's grinding her gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> full false On the first episode of "Ope! Here's a Little Marketing for Ya", Ellen, Elli & John discuss the social media trend of the week, what is a social media trend and why your business should or shouldn't get involved in them. Elli also lets us know what's grinding her gears this week.

Recorded virtually in the Shout It Out Design online studio.

]]> 00:50:33