MISMO, the mortgage industry’s standards organization, plays a foundational role in creating consistency across the loan manufacturing process—from the Uniform Residential Loan Application to closing disclosures and regulatory reporting. Brian explains how standards reduce friction, improve interoperability between systems, and create efficiencies that ultimately benefit both lenders and consumers.

The discussion explores the recently released Mortgage Compliance Dataset (MCD), an industry collaboration between lenders, regulators, and technology providers designed to streamline multi-state regulatory data requests. Brian also shares insight into MISMO’s growing work around artificial intelligence, including the development of a responsible AI framework in partnership with MBA’s Residential Board of Governors.

Looking ahead, the conversation turns to adoption, awareness, and the opportunity to bring more mortgage professionals into the standards conversation. As digital transformation accelerates, collaboration and shared infrastructure will be critical to reducing manufacturing costs and improving the borrower experience.

Lending Forward is home to real conversations with the leaders shaping the future of housing finance.

So tell us—how are you lending it forward?

Drawing on years of peer-reviewed research and real-world data, Dr. Porter breaks down why insurance has become the most tangible way homeowners and buyers experience climate risk. From rapidly rising premiums and carrier exits to repeated disasters outside traditional FEMA flood zones, he explains how climate-driven risk is changing the true cost of homeownership—and why insurance now takes up a growing share of the average monthly mortgage payment.

The conversation explores how climate hazards like flooding, wildfire, wind, and extreme rainfall are becoming more frequent and widespread, impacting regions once considered “safe.” Dr. Porter also discusses climate-informed migration, the growing role of property-level risk data in real estate decisions, and why transparency—not avoidance—is key to serving homeowners responsibly.

For lenders, real estate professionals, and housing leaders, this episode offers practical insight into why climate risk belongs in modern risk assessment, how better data can support smarter decisions, and what the next five to ten years may hold for housing and affordability.

Lending Forward is the home for real conversations about the industry we love. Hear firsthand perspectives from mortgage professionals, real estate leaders, policymakers, and economists as we cultivate transparency around the future of lending.

So tell us—how are you lending it forward?

Drawing on more than two decades of experience across origination, housing counseling, policy, and federal leadership, Julienne breaks down two of the most talked-about concepts in housing today: the proposed 50-year mortgage and the idea of portable interest rates. While both aim to address affordability, Julienne explains why longer amortizations and transferable rates may introduce unintended risks for borrowers, servicers, and the broader housing ecosystem.

The conversation goes beyond headlines, exploring sustainability versus access, the importance of equity-building, and why education and empathy are essential—especially for first-time and underserved buyers shaped by the lasting impact of the housing crisis. Julienne also shares personal insights from her career, including her proudest policy accomplishment and why expanding housing supply, not just new loan products, is critical to long-term affordability.

From FHA policy and servicing challenges to inventory, development, and HUD-approved housing counseling, this episode offers a clear-eyed look at what it really takes to move housing forward—responsibly.

Lending Forward is the home for real conversations about the industry we love. Hear firsthand perspectives from Mortgage Bankers, Realtors, Financial Advisors, policymakers, and industry leaders as we cultivate transparency around the future of lending.
So tell us—how are you lending it forward?

Hear how a culture of happiness, mentorship, and opportunity drives their team, why community involvement has been central to their mission for decades, and how they’ve supported organizations like the Roc Solid Foundation and the Boys and Girls Club. They also share personal stories about early work experiences, the value of internships, and lessons learned along the way.

Looking ahead, Atlantic Bay is embracing innovation, AI, and automation, all while staying true to the human-centered approach that has defined their legacy. Whether you’re part of the mortgage industry or simply inspired by leadership, community, and purpose-driven growth, this episode is full of insights and inspiration.

Lending Forward is about real stories and real people moving our industry ahead. Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more share their experiences as we cultivate transparency around the future of lending. So tell us, how are you #LendingItForward?

#MortgageIndustry #LendingForwardPodcast #Leadership #Authenticity #LoanOfficers #MortgagePros #Podcast

Together, they unpack the rapidly shifting regulatory landscape—one where state-level exams are expanding, interpretations are widening, and what many are calling “50 mini-CFPBs” are beginning to take shape. Drawing from real-time examinations, industry collaboration, and their collective decades of experience, the group breaks down why lenders are seeing broader exam scopes, more frequent audits, and a sharper focus on AI usage, cybersecurity, and state-by-state rule variations.

They also dive into the human side of compliance:
• how to build meaningful relationships with state regulators
• why communication and transparency can prevent enforcement actions
• how technology (and AI) is influencing both lender operations and examiner expectations
• what lenders should prepare for as 2026 approaches

This conversation is equal parts strategic and practical—shedding light on what’s changing, why it matters, and how organizations can stay ahead while protecting consumers and supporting their sales teams.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand insights from Mortgage Bankers, Compliance Executives, Realtors, Financial Advisors, Vendors, and more as we cultivate transparency around the future of lending.

So tell us—how are you lending it forward?

He discusses how Lifestyle International Realty is expanding across the Carolinas and beyond, the importance of servant leadership, and why personal culture drives recruiting and retention. Shawn also explains how he’s helping agents embrace AI to future-proof their businesses.

Whether you’re in real estate, lending, or simply curious about leadership and growth, this conversation is packed with energy, practical advice, and forward-thinking insights.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts from people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Together, they explore why VA loans remain such a powerful tool, how trigger lead reform aims to protect consumers, and why preserving small and mid-sized lenders is essential to maintaining real choice for homebuyers. Rob also offers insight into the future of Fannie Mae and Freddie Mac, the challenges facing young buyers, and what true affordability must look like going forward.

Lending Forward is the home for real conversations about the industry’s future, shaped by the people who live it every day.

So tell us, how are you lending it forward?

From social media strategy and brand building to mindset and purpose, Kyle and Shane share how loan officers can create impact by showing up as their real selves—without the burnout or the endless to-do list. They discuss what top originators are doing differently, why “top of funnel” is where the fun really happens, and how authenticity is becoming the ultimate differentiator in today’s market.

A huge thank you to our friends at The Collective Coaching for sponsoring this conversation!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts from people at the heart of the business—Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more—as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

From global events and regulatory changes to the role of technology and AI, Mike explains the forces driving rate volatility and why transparency and communication between loan officers, secondary teams, and investors are more important than ever. He also shares exciting innovations at Optimal Blue, including a breakthrough in direct lock technology, and looks ahead to how non-QM lending and digital assistants could reshape the mortgage landscape.

A huge thank you to our friends at Capacity for sponsoring this conversation!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts from people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Laura shares insights on building authentic trust with Hispanic communities, the younger demographics driving first-time home purchases, and how affordability challenges are shifting the definition of the “American Dream” of homeownership. She also highlights the importance of policy changes, representation, and community-based outreach in expanding access to credit and sustainable housing.

This episode offers both data-driven perspective and heartfelt storytelling from one of the industry’s leading voices.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts from people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

E shares his personal story of discovering the power of down payment assistance (DPA), explains how Chenoa’s tribal ownership makes their programs unique, and dives into how lenders can build stronger partnerships to better serve buyers. From dispelling myths about DPAs being “too hard” to walking through compliance considerations, E highlights why these programs are essential tools in today’s housing market.

You’ll also get a sneak peek into Chenoa’s upcoming builder-focused product, designed to make affordable homeownership even more accessible. Whether you’re a lender, Realtor®, or homebuyer advocate, this episode sheds light on how DPAs can transform lives and communities.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Bryan shares his unique journey - from consulting on an Oscar-winning documentary to leading critical housing policy initiatives at NAR. Together, Bill and Bryan unpack the aftermath of the NAR settlement, the impact on first-time buyers and veterans, and the urgent need to expand housing supply.

Listen to gain insight into how federal policy, tax reform, and innovative approaches like accessory dwelling units could reshape affordability and access to housing. Bryan also offers a candid look at what’s on the horizon, and how the industry can preserve and expand opportunities for future homeowners.

Whether you’re a Realtor, lender, or industry professional, this conversation sheds light on the resilience of the housing industry and the importance of policy in shaping its future.

Thank you to our friends at Experience.com for sponsoring this episode!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts from people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in as they explore the connection between housing supply, affordability, and regulation, and why collaboration across the mortgage, real estate, and building industries is more important than ever.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Len shares insights from his decades in Washington, including his time at HUD and FHA, and explains key provisions that matter most to homebuyers, lenders, and the housing market at large. From making the Low-Income Housing Tax Credit permanent to restoring mortgage insurance deductibility, Len outlines how these changes could influence affordability and supply in the years ahead.

The conversation also dives into GSE reform, agency-level deregulation, and why bipartisan momentum in housing policy is giving him hope for the future.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

And a big thank you to Chenoa Fund for sponsoring this episode!

Matt breaks down the often misunderstood 1031 exchange - what it is, how it works, and why it's one of the most powerful tools available to real estate investors and their advisors. Whether you're a real estate agent, loan officer, or investor, you'll walk away with eye-opening insights on timelines, tax deferral, financing, and strategic portfolio growth.

Plus, Matt debunks common myths and shares how you can "swap ‘til you drop" while creating generational wealth. This is a must-listen for anyone looking to level up in real estate investing.

And a big thank you to our friends at Atlantic Carolinas Title for sponsoring this episode!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

From AI and blockchain to market share myths and ROI-focused innovation, this episode is a must-listen for loan officers, lenders, and housing professionals who want to stay relevant in a rapidly shifting market. Learn how today’s tech isn’t here to replace humans - it’s here to empower them.

And a big thank you to our friends at Optimal Blue for sponsoring this episode!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in as Colby breaks down the evolution of AI - from predictive to autonomous - explains what regulators are watching on social media, and discusses how technology can actually empower compliance departments and originators alike. Plus, hear what not to post and how to “lend it forward” with simplicity and kindness.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

And a huge thank you to our friends at SocialCoach for sponsoring this episode!

He also dives into why business intelligence is the key to relationship-building, how loan officers can reclaim their time, and why lenders must act now to remain competitive as consumers increasingly connect with lenders before Realtors. He does all of this while holding true that the relationship is still the heart of this business, no matter what new technology comes along.

Whether you're a loan officer, operations leader, or mortgage executive, this is a must-listen conversation about technology, strategy, and lending it forward.

Thank you to our friends at MGIC for sponsoring this episode!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

They dive into policy challenges and opportunities under the current administration, including DACA, FHA eligibility, DEI, and the future of Fannie Mae and Freddie Mac. Gary also sheds light on how NAHREP is preparing the next generation of Latino professionals for transformative change in the industry.

Plus, get the inside scoop on Gary’s personal commitment to helping others build generational wealth.

If you're a lender, Realtor, or industry partner looking to support underserved communities and grow your business, this is a must-listen.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Thanks to our friends at ActiveComply for sponsoring this episode!

With decades of experience in the financial industry, Joe brings a data-backed perspective on everything from the truth about FICO score versions to the role of consumer behavior in lending decisions. We discuss the importance of educating clients early, how score migration impacts risk, and why tools like MyFICO.com are essential for preparing first-time homebuyers.

This episode is packed with actionable insights for loan officers, real estate professionals, and anyone looking to better understand the mechanics behind credit scoring and consumer risk management.

What You’ll Learn:
-Why consumer education should start before a loan application
-How behavioral trended data affects credit models
-The importance of refreshing and managing scores over time
-Why portfolio scoring and early risk detection matter more than ever
- and more!

Whether you're helping a client build credit or looking to stay ahead of the industry curve, this conversation with Joe Marsocci will elevate your approach.

And a big thank you to our friends at Informative Research for sponsoring this episode!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Yet, Barry offers perspective: despite media alarm, the actual impact on consumer prices may only be around 4–5%, not the full value of the tariff. He compares implementing tariffs to starting a new fitness regimen - painful at first, but potentially necessary for long-term health, in this case, economic sustainability amid ballooning deficits.

Bill and Barry also underscore the importance of mortgage professionals staying educated and focused. They point out that housing often performs well during recessions, with falling interest rates and stable or rising home values - except during the 2008 financial crisis. Barry’s national forecast? A solid 4.1% appreciation in home values this year, which, when combined with mortgage leverage, can translate into significant wealth creation for homeowners.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Thank you to our friends at Highway.ai for sponsoring this episode!

We talk about the tech evolution in lending, how to avoid shiny object syndrome, and the critical role of sales and marketing alignment. You’ll hear how top-performing lenders are leveraging AI, data, and CRM platforms to 10X their customer retention, drive conversions, and build scalable, future-ready businesses.

Whether you're a tech-savvy originator or just starting to explore CRM beyond flyers and printouts, this episode will change how you look at your tech stack AND your future.

Thank you to our friends at Evocalize for sponsoring this episode. Learn more at evocalize.com/signup.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Kyle also unpacks how fear of video is often fear of visibility, and how even the smallest win (like sending a 14-second video to a past client) can lead to breakthroughs in business and life. Plus, get a behind-the-scenes peek at Kyle’s book series, Rethink Everything, and the “why” behind his mission to help professionals communicate with authenticity.

Whether you’re camera-shy or content-curious, this episode will leave you encouraged, equipped, and ready to make deeper connections - one story at a time.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Thank you to our friends at Total Expert for sponsoring today’s episode. Total Expert is THE purpose-built customer engagement platform for modern financial institutions. Trusted by hundreds of financial services enterprises, Total Expert turns customer data into actionable insights that help marketing and sales teams engage and guide consumers through complex financial decisions. Fusing digital touchpoints and human interactions, Total Expert humanizes the customer journey to create better financial outcomes, build deeper relationships, and win customers for life. Visit Total Expert dot com to learn more.

In this episode, host Hannah McManus sits down with Marcia to discuss her journey, the impact of mPower, and what it takes to navigate and thrive in your career. From taking bold risks to embracing leadership opportunities, Marcia shares invaluable advice for women looking to make their mark. Tune in for an inspiring conversation filled with wisdom, encouragement, and actionable takeaways to help you step into your power.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in as we discuss:
-The current legal battles surrounding the CFPB
-How state regulators may step up enforcement
-What industry professionals should do to stay compliant
-The need to modernize mortgage regulations to reflect today’s tech-driven landscape

This is a must-listen for mortgage professionals, compliance officers, and industry leaders navigating an unpredictable regulatory environment.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in to hear Steve cover-
- Why behavior change without mindset change is ineffective
- How our brains resist change, and how to overcome it
- The role of self-awareness in leadership and sales success
- Practical strategies to shift your mindset for sustainable growth
- and more!

If you’ve ever struggled with action reluctance, habit formation, or self-limiting beliefs, this episode will challenge you to think differently and take actionable steps toward lasting transformation.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

With a new administration in place, economic policy changes, and evolving regulatory oversight, Pete and Justin share their expert perspectives on:
-How administration changes impact mortgage lending
-GSE reform: What happens if Fannie Mae & Freddie Mac exit conservatorship?
-The future of the CFPB and what it means for mortgage professionals
-Key compliance considerations for lenders in an uncertain regulatory environment
-The impact of market shifts on first-time homebuyers

This episode is packed with valuable insights to help you navigate the road ahead, so tune in now and stay informed about the future of mortgage lending!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Rebecca shares data-driven insights that help break down key industry trends, including the growing demand for multi-generational housing and the power of client referrals. Beyond the numbers, this episode is about mindset - why some professionals see opportunity while others feel stuck, and how shifting your perspective can transform your production.

Whether you’re a mortgage banker, real estate agent, or industry professional, you’ll walk away with tangible steps to take control of your business and create abundance this year.

Tune in for your 2025 roadmap to action!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

From Matt Damon’s casting revelations to lessons from the TV show The Office, Steve shares how loan officers can shift their perspective, find the fun, and thrive by making the customer their biggest fan. Plus, we dive into using AI in a way that makes sense for you, micro-goals, and the Japanese philosophy of Kaizen to create lasting success.

Tune in for a fun, thought-provoking conversation that will leave you inspired to lend it forward!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

With years of experience working with mortgage bankers, real estate agents, and title professionals, Tim's insights can help you tackle business challenges and take your productivity to new heights. He emphasizes the importance of personal connection and creating an efficient, repeatable process that keeps you on track and fosters long-term success.

If you're looking to refine your approach and improve your results, this episode is packed with actionable tips that will inspire you to take your sales to the next level. Don’t miss out on this valuable conversation!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Richard shares actionable insights on leveraging content curation, living your core values, and creating authentic connections that resonate with your audience. Learn how to attract opportunities, build meaningful relationships, and use the right tools to amplify your impact.

Whether you're a mortgage banker, team leader, or entrepreneur, this episode provides the roadmap to becoming a magnetic force in your industry. Don't miss this transformative conversation on leadership, value creation, and lending it forward in 2025!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Phil touches on the challenge of imposter syndrome and discusses how embracing failure is essential to growth. He also dives into digital reputation versus a personal brand, and what that really means. From understanding the value of content that reflects your life and hobbies to learning from failure through action, this episode offers practical advice to help you gain exposure, build trust, and grow your business authentically.

Tune in for an eye-opening discussion that will help you navigate the evolving landscape of marketing yourself and finding success in the mortgage industry.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Don't miss your chance to hear from Santa in this fun episode hosted by Hannah McManus and Sara Rodgers!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

In the true spirit of Lending Forward, Tyler shares proven techniques for encouraging clients to leave meaningful feedback, and shares tips on how to take this feedback to amplify your brand. Tyler shares practical insights from his extensive industry experience, offering strategies to turn reviews into a powerful tool for trust-building and long-term success.

Tyler also discusses his involvement in The Loan Atlas, and you can learn more about that here: https://go.theloanatlas.com/osby-reviews

Whether you're new to the mortgage world or a seasoned pro, this episode provides a roadmap for leveraging client feedback to enhance your reputation, strengthen client relationships, and create lasting impact. Don’t miss this engaging and actionable conversation!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

We dive into the importance of consistency, day-blocking strategies to simplify your workflow, and how to overcome challenges like imposter syndrome and a shifting market. Neil’s actionable advice and contagious positivity will inspire you to create a clear, personalized plan that aligns with your strengths and builds the confidence to succeed.

Whether you’re a seasoned agent or just starting out, this episode is packed with insights to help you thrive in the relationship-driven world of real estate.

You can connect with Neil by visiting agentrisecoaching.com.

Tune in and take the next step in elevating your business!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Cody Fox is a fellow Lending Forward host, and he first chats with Director and Host Sara Rodgers to tell his story of what he saw in those first hours, days, and weeks among his community members.

Cody then takes the host reigns to welcome on one of his industry partners and friends, Monica Rousseau - Principal Broker of Realty ONE Group Pivot. Monica recounts her journey navigating the immediate aftermath of Helene, highlighting the crucial role of connection and collaboration.

From the overwhelming generosity of her nationwide network, to neighbors stepping up in every way they can, this conversation showcases how the power of relationships extends far beyond transactions. Monica shares how her real estate network became a lifeline for affected communities, coordinating relief efforts and distributing essential supplies.

As we shift gears to discuss the recovery process, Monica offers practical advice for agents on navigating challenges during times of crisis, emphasizing the importance of strong local and national networks. Tune in to discover how focusing on values, teamwork, and community-building not only helps weather the storm but also lays the foundation for a brighter future.

Whether you're in real estate or simply inspired by stories of humanity and hope, this episode reminds us all of the profound impact of lending a hand, and lending it forward.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Laura discusses the evolving needs of a younger, tech-savvy Hispanic demographic, the impact of language and cultural pride on trust-building, and the vital role of word-of-mouth communication in the community.

Tune in to get a better understanding of effectively serving Hispanic homebuyers, from understanding their unique financial pathways to leveraging nonprofit housing counselors for long-term success. We also explore what the incoming administration in 2025 might mean for housing policies and the broader Hispanic community.

Don't miss this episode packed with strategies and insights to help loan officers and agents thrive while making a meaningful impact.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

She also shares how her passion for cybersecurity translates into her work at Atlantic Bay, including initiatives to educate teams and clients alike on how to avoid costly data breaches. Wrapping up, Lindsay discusses her plans to “lend it forward” in 2025 by giving back to the industry that has shaped her career.

Whether you're on the go, working remotely, or just looking to strengthen your online security practices, this episode is a must-listen for actionable insights on safeguarding yourself and your clients in today’s cyber landscape. Tune in for valuable advice and stay one step ahead in the world of digital security!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

With these changes looming, Matt breaks down the potential impacts on lead generation, marketing outreach, and compliance in our highly regulated industry. While the new rules may seem overwhelming, Matt offers practical strategies for housing professionals to stay ahead of the curve and leverage these shifts to their advantage.

Tune in for actionable insights that will help you prepare for the new year, ensuring your marketing practices are not only compliant but also more effective than ever.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Bethany also dives into the latest Homebot updates, from enhanced affordability tools for buyers to new features in the Home Digest, aimed at keeping clients engaged with personalized data. Wrapping up, Bethany shares her personal goal of lending it forward by helping users streamline their processes, maximize efficiency, and deliver top-notch service. Don’t miss this episode if you’re ready to take client engagement to the next level with insights from a true industry innovator!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

We dive into practical strategies for overcoming the overwhelm, staying consistent with your goals, and combating the fear-driven mindset that can stifle progress. Dennis shares his personal experiences, including insights on the "Superman Complex," and offers actionable advice on how to become the hero of your own story. Whether it’s maintaining a strong mindset, taking consistent daily action, or performing acts of kindness to elevate those around you, this episode is packed with motivation and wisdom that will inspire you to keep moving forward.

Join us as we explore how to navigate the ever-changing mortgage industry and beyond with confidence, determination, and a "burn the ships" mentality.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Dave emphasizes the importance of association involvement, especially for agents who have a direct impact on their local communities. He touches on the balance between managing growth, and how associations like the RRAR foster a sense of community through various local initiatives.

Dave is a treasure in our industry as he continues to foster future leaders and offer his wisdom to inspire meaningful leaders within associations. His next chapter is filled with purpose, joy, and an ongoing commitment to making a difference.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Spencer delves into the challenges that real estate professionals face with fragmented technology platforms and the struggle between corporate structure and the needs of top producers. He shares his journey of building a system that helps streamline processes and makes life easier for both corporate teams and high-performing producers by offering customizable solutions.

We discuss the balancing act between entrepreneurial independence and corporate compliance, the importance of creating a consolidated tech stack, and how Spencer’s passion for solving industry-wide problems started over four years ago. This episode is packed with valuable takeaways for anyone in sales or leadership, including how to live in your strengths and find your "multiplier effect" for maximizing impact.

Additionally, Spencer opens up about the difficulties of building and managing teams, providing listeners with practical advice on setting clear expectations and aligning incentives to foster success. He also emphasizes the importance of recognizing individual strengths while finding ways to manage weaknesses effectively, leveraging the power of collaboration and technology.

Join us for a deep dive into how Spencer is lending it forward by developing cutting-edge tools for the mortgage industry and nurturing a strong team culture, all while balancing the demands of work and family life.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Leigh emphasizes the importance of staying informed, asking the right questions, and being a true advocate for your clients. She also dives into the critical issue of self-care, encouraging real estate professionals to set boundaries, prioritize their health, and maintain balance in their personal and professional lives.

As she approaches a milestone birthday, Leigh reflects on her ongoing mission to fight through the noise and continue advocating for positivity and growth in the industry.

This episode is packed with actionable insights for realtors, loan officers, and anyone looking to excel in real estate while staying true to themselves. Tune in to hear how you can master your market, advocate for change, and lend it forward!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Vieaux shares how his journey into digital branding transformed his approach to business, emphasizing the need for loan officers to become more than just transactional players in today's evolving market. The conversation also explores how tools like FinLocker are helping first-time homebuyers get financially prepared.

With plenty of actionable insights, this episode is a must-listen for professionals looking to elevate their social presence and rethink their approach to the next generation of homebuyers.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Chelsea shares her journey of embracing her colorful, joyful self and explains how to identify and express your unique brand. They discuss practical tips for overcoming limiting beliefs, the value of authentic content, and how to make meaningful connections through social media.

Whether you’re a seasoned pro or just starting out, this episode offers insightful advice on crafting a brand that truly represents who you are.

Tune in to discover how to stand out in a crowded market and connect with your audience on a deeper level.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Shana shares her unique journey from teaching to diving into real estate, revealing how her early experiences with foreclosures shaped her career. She discusses her transition to building a successful team, her strategic use of social media, and her insights into bridging the gap between first-time homebuyers and luxury clients.

Shana also highlights her recent involvement in leadership and personal growth, emphasizing the importance of continuous learning and giving back.

Tune in for an inspiring conversation about career evolution and leadership in real estate.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Kristen, a renowned expert in research and financial literacy, discusses the launch of her nonprofit aimed at improving financial education for millennials and Gen Z. She sheds light on her latest Money Psychology Report, which explores how personal history and psychological factors shape our financial habits.

Kristen also shares insights on how trust issues and financial anxieties affect decision-making and offers practical advice for integrating financial literacy into communities.

Tune in to discover how understanding money psychology can enhance both personal financial management and educational outreach.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Candace provides a comprehensive overview of the factors driving recent increases in insurance premiums, including inflation, rising costs of materials, and natural disasters. She explains how these issues impact both homeowners and insurance carriers, and discusses the challenges of underwriting and policy renewals.

Candace also highlights the advantages of working with an independent brokerage like AB Insurance, which offers a wide range of options and personalized support. As the conversation wraps up, she shares her approach to staying focused and proactive in a rapidly changing environment.

Tune in to gain valuable knowledge on the state of insurance for our industry, and how to better serve your clients in today’s complex market.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Barry opens up about his recent battle with cancer, sharing his journey through a rigorous chemo regimen and his optimistic outlook on life.

The conversation then shifts to the economy, where Barry provides expert insights on inflation, the Federal Reserve's actions, and the future of mortgage rates. He also offers valuable advice for prospective homebuyers and investors, emphasizing the opportunities in the housing market despite the challenges.

Whether you're a real estate professional or simply interested in the state of the economy, this episode is packed with essential knowledge and inspiring personal stories.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Known for his approach that prioritizes authenticity and service over traditional sales tactics, Barry shares his journey in the industry all the way to becoming the bestselling author of 'Too Nice for Sales.'

The conversation dives deep into the importance of meeting clients where they are, the value of educating and empowering customers, and how being genuinely kind can lead to success in sales.

This episode is a must-listen for those in real estate and mortgage who aspire to lead with integrity and compassion.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Amanda brings her expertise to the table as we explore the latest shifts in regulations, what they mean for us as industry professionals, and how to navigate audits and compliance in these times.

Plus, we’ll get an update on key developments from the National Association of Realtors (NAR) Lawsuit that could impact your business.

This episode is packed with insights to help you stay ahead in a rapidly evolving market.

Tune in to learn ways you can protect your business and thrive amid all the change.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

*Episode release date: 8/15/2024. Information deemed reliable, but not guaranteed, at time of air date.

Together, they explore the art and science of building a high-performing mortgage team. Justin shares his expertise on identifying top talent, navigating recruitment challenges, and fostering a positive workplace culture.

This episode offers valuable insights into creating and sustaining a solid team in the mortgage industry, so be sure to tune in for a deep dive into recruitment strategies, industry trends, and best practices for team success.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Discover how focusing on the fundamental, often overlooked actions can lead to substantial success. Whether you're a newcomer or a veteran in the industry, this conversation offers invaluable insights to help you recharge and elevate your business strategies. Don't miss this engaging discussion on getting back to basics and achieving remarkable results!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

A West Point graduate and a dedicated veteran who served overseas, Anthea brings a unique blend of discipline and tenacity to her real estate career. In this episode, she shares invaluable insights from her journey, discusses her strategies for thriving in any market, and offers inspiration on staying active and motivated. Don't miss this inspiring conversation with one of Austin's rising real estate stars!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Times have changed from just a handful of years ago, and Tim takes us along the journey of adapting with those times in a way that will empower and energize us to succeed.

He boils it down to 3 very important concepts of Perspective, Ownership, and Accountability. Are you keeping up? Tune in today!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Not only is Ben lending forward his knowledge on social media, video, and everything in between, he also offers to lend forward his time to you, our listeners. Be sure to listen to this episode in full, and if you'd like to take Ben up on his offer, you can schedule time with him here: https://meetings.hubspot.com/ben-treadway/socialcoach-demo

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

In this compelling conversation, Emily and Lending Forward host, Cody Fox, dive deep into the importance of representation in real estate. They discuss the unique challenges faced by the LGBTQ+ community and share powerful ways to provide better support and service.

Tune in for a raw, honest dialogue that highlights the significance of inclusivity and offers practical advice for making a positive impact.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

This episode welcomes a pro on the topic, Katherine Campbell, to talk all about the way it's affecting the mortgage and real estate space.

It's a hot topic, and as the Chief Marketing Officer at Shape Software, Katherine knows her stuff. Be sure to check this one out!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Coach Burt digs into activating prey drive, staying in pursuit, and capturing your goals. He goes into coaching, how and why it's beneficial for those in our industry, and also touches on how our attitudes shape everything.

He's lending forward a wealth of knowledge that you don't want to miss! Listen today!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

In this episode, hosts Terence and Bill lead a conversation that will make us all think just a bit deeper. Tony touches on leaning in and taking advantage of change rather than fearing it. He also shares with us the journey of his career, and how he got to where he is today.

This is a must listen, don't miss it!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Defeating childhood cancer himself, Eric went on to create Roc Solid Foundation to support children and families fighting pediatric cancer. He facilitates light and hope during their toughest times and has so much to share with all of us. Don't miss it!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Bronwyn joins hosts Hannah & Jeff, and her insights on leadership and empowerment will leave you wanting more. Her unique approach to coaching has left her with much to lend forward to you, our listeners.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Becoming the trusted source is crucial to survive any market, this one particularly, and host Hannah McManus asks some great questions that will help us all rethink the way we're doing business. Don't miss it.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Cody asks Justin all your burning questions including how he got started in this corner of our industry. Justin lends forward a wealth of knowledge and shares stories of his experiences that you don't want to miss. You can find him on Instagram @thejustinreid

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Laura is the author of "Say Yes Everyday" and brings real life experiences to this conversation that are sure to inspire you. Don't skip this one!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

This conversation opens up our eyes to the resources that exist to help our clients get into homes they love and deserve. Don't miss out on this crucial information and all the good that OnTrack WNC is doing for their community.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Liz has been following the NAR suit from the beginning, and her insights as a successful real estate agent are ones you won't want to miss.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Angie has been in the industry for 17 years and provides incredible insights on being bold and relentlessly focused in business, and how that got her to where she is today.

If you're a real estate agent, new or seasoned, Angie is sure to drop some nuggets that you'll want to incorporate into your business. Don't miss it!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in today!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Kyle's insights offer a refreshing perspective that resonates with all of us. Don't miss out on this enlightening conversation! Be sure to tune in.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Todd dives into his story and the importance of maximizing productivity and achieving your objectives each day. Tune in to be inspired!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Tune in to discover practical strategies for empowering homeowners and enhancing customer experiences in our industry.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

In this episode, Tim shares invaluable insights gleaned from years of experience in the real estate industry. He offers advice on running a successful business, maps out the ways an association supports its members, talks about leading with inclusivity, and touches on the importance of getting involved in your community.

As a seasoned professional at the helm of one of the region's most influential real estate associations, Tim provides a wealth of knowledge on the strategies and tactics that drive success for realtors. Tune in to hear all he has to lend forward!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

You can watch his full Economic Forecast here: https://youtu.be/2LXTmDlWric?si=ug55HrCX2UHp_WPn

This episode covers follow-up questions that our attendees had for Logan, and we wanted to lend forward all of that knowledge to you!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Don't miss out on this special episode to kick off the new year, and get ready to be inspired!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Their advice is robust, and this episode is a good listen for anyone in our industry. Don't miss out!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

Check this episode out to find out how Genny Williams is coaching her team!

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?

One thing should remain true, you want to build your businesss, have support and most importantly close loans for happy families!

Lending Forward is a weekly podcast powered by Atlantic Bay Mortgage Group bringing you raw stories from real people in of the mortgage industry. We’re covering what’s next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more!

How are you lending it forward?

Lending Forward is a weekly podcast powered by Atlantic Bay Mortgage Group bringing you raw stories from real people in of the mortgage industry. We’re covering what’s next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more!

How are you lending it forward?

Reece Cohen, a mortgage banker with Atlantic Bay Mortgage Group in Atlanta breaks down everything we need to know!

Lending Forward is a weekly podcast powered by Atlantic Bay Mortgage Group bringing you raw stories from real people in of the mortgage industry. We’re covering what’s next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more!

How are you lending it forward?

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Lending Forward is a weekly podcast powered by Atlantic Bay Mortgage Group bringing you raw stories from real people in of the mortgage industry. We’re covering what’s next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more!

How are you lending it forward?

Rebecca works closely with loan officers to create a personalized plan of action using Ninja Selling. Rebecca started in the mortgage industry in 1999 and has had many roles over those years.  From starting in the marketing department to loan officer, to having a top-producing team, she’s seen and experienced many facets of the real estate industry. 

In this episode, Rebecca shares a quick overview of the “Ninja 9” selling techniques to help improve your connections and referrals, educate your clients, and to simply begin each day with gratitude.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Her specialty and passion is helping real estate professionals get smarter about social media! She's the CEO and Co-Founder of Katie Lance Consulting, the #GetSocialSmart Academy, author of the best-selling book #GetSocialSmart and a frequent keynote speaker.

As an internationally known keynote speaker she have been featured in The Wall Street Journal, Social Media Examiner, The Huffington Post, Real Trends, Search Engine Journal and she have been named one of the top 100 most influential people in real estate from Inman News.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

She is recognized as an Influencer in her industry as a #1 Amazon best-selling author of LAUNCH-How to Take Your Business to New Heights; Host of two podcasts – Top Ranked Mortgage Lending Mastery and newly released Success to Significance: Life After Breaking Through Glass Ceilings. She is a highly sought out and charismatic speaker; speaking on stages with such icons as Tony Robbins, Darren Hardy, Les Brown, Barbara Corcoran, and Jack Canfield.

In this episode Jen and I discuss the game plan on how to spend your time for the second half of 2023. In a low inventory market, how are you selling?

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Athena brings a refreshingly brutal transparency to the sharing of her experience, both in success and failure, making her a very relatable sales coach. She teaches 9 fundamental strategies for creating and maintaining a sales referral engine.  

Named one of the Top 50 Women Making a Difference in 2020, Athena Captain believes that leadership is only effective if it comes from a genuine desire to serve, and from hard-won experience. Athena teaches her 9-Step System to help others develop their own referral-based businesses. She has successfully coached and led sales teams in real estate for over twenty years. Within her community, Athena is a Co-Founder of the Savannah Station Equine Therapy Program, in honor of her daughter Savannah, and Athena is a board member of Oklahoma Family Network.

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. 

If you’re currently invested or thinking about investing in real estate or mortgage banking, or maybe you just want to know where the market is headed, understanding the market is key to making successful and profitable investment decisions. David Childers of Keeping Current Matters to discover what recent data is saying about the state of the real estate market and where it may go from here.

More from KC "We understand that this is impossible without your support, so we’re counting on you! We hope you’ll join the thousands of real estate professionals across the country who utilize the information and knowledge available through KCM to help grow their businesses and consistently raise the bar of what it means to be a true real estate professional."

As an innovator, Barry has founded many successful businesses across different verticals in the mortgage and healthcare industry but also has a background in some fun entertainment offerings including Lead Producer and Managing Partner for “Rock of Ages” – the 27th longest-running show in Broadway history, and producer of Criss Angel’s “Mindfreak” at Planet Hollywood in Vegas.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

To keep yourself abreast of all these changes, MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more.  MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are true debt managers.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

As an Enterprise Account Executive at Homebot, Katie helps loan officers and real estate agents capitalize on the hard work they've already done and the strong relationships they've already built. Homebot keeps loan officers in front of their clients through a monthly digest that helps them manage their biggest asset -- their home.

With a small unsubscribe rate (less than 1%), and a big engagement rate (over 50%), Homebot provides lenders and real estate agents a huge return-on-investment and leaves their clients more educated, empowered, and homeowner savvy.

At Homebot, they strive for win-win relationship and love leaving our customers thrilled! 

She's all about empowering young women to pursue their dreams and make big things happen. An advocate for mental health and believes in empowering people to break through barriers and be all they can be.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

As a CSP^® (Certified Speaking Professional™) and international keynote speaker, Leigh Brown uses her decades of experience to help early-career and experienced real estate agents build their industry presence and confidence by helping them define and communicate their value prop expertly and become an impactful presence in their space in the process. She knows today’s agents and brokers face an unprecedented amount of pressure to stand out against their colleagues and the online real estate giants of the world; she also knows that the security to build and maintain solid client relationships starts with one step: Just SayHi. Through a systemized process to identify and define your value prop, Leigh gives real estate agents the confidence and education to reach greater heights and create a life and career they feel good about.

Leigh’s messages are bold, powerful, and full of a contagious energy that breaks through barriers and skyrockets your organization towards success.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

#1 Bestselling Author Marni Hale covers how to turn ideas into actions.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

We're covering the importance of selling through visuals, sales training and so much more.

Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating sales enablement technology into their sales process. He has worked as a presentation coach with a wide range of financial service companies.

Mark is the co-author of “Mastering Virtual Selling”- Orchestrating Sales Success and author of “So What? How To Communicate What Really Matters to Your Audience.” His work has been featured in numerous media outlets including CNN, Fox TV, The New York Times and USA Today.

Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

He started Zero to Diamond, a company that helps real estate agents become successful. We are discussing the OUTLOOK on 2023, which agents need to be and mortgage bankers alike. 

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

You’ll hear how Stephanie started working with her agent mom, how she built her team of professionals over the years, when and how she expanded into boutique property management (now overseeing 240 rentals), and some of her marketing techniques that continue to provide leads even in this challenging market.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Stephanie’s path to real estate - working with her mom
• Pivotal moments - building a team of 28
• Boutique property management of 240 rentals and its admin challenges
• Atlantic Bay - lenders that are reliable and consistent
• Navigating today’s challenging environment - it’s just a bump in the road
• Creative marketing to drum up business
• Staging and presentation photos need attractive staging
• Lending forward - leading the way as a businesswoman

Resources/Links:

Stephanie Clark Real Estate FB

Stephanie Clark Real Estate Website

Stephanie Clark Real Estate on YouTube

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

This is the second episode with Dr. Bruce, and we’ll be talking about habits 1-5 of the 90-Day Sales Manager system.  From being proactive, to following up, to keeping your name and business front of mind, Dr. Bruce gives us easy-to-follow steps, along with tips on how to achieve each one in the 90-Day Sales Manager system.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Conference season is in full swing in September/October
• Habit #1 was touched on last time - crafting your “message,” differentiating yourself, and overcoming the ‘commodity trap’
• Habit #2 - ‘proactive prospecting’ The mindset is-helping/educating your target segments. Be proactive and follow up.
• Habit #3 - Fortune is in the follow-up, how are you fighting to win the business?
• Habit #4 -The customer experience, what is your 90-day client onboarding process?
• Nurturing your leads instead of going on to the next deal. Every deal can be worth four more deals! Ask at least twice for referrals.
• Advocates vs. promoters - promoters keep you in business, but advocates are the real rock stars of your contacts
• Quick tips for small, textable videos - intro of yourself, steps of the process, intro to your insurance agent, don’t assume anyone knows how this all works
• Habit #5 - one of the most important - self-promotion isn’t evil, it’s necessary - money follows attention and activity, be a person of influence!

Resources/Links:

Dr. Bruce Lund LinkedIn

90-Day Sales Manager

Dr. Bruce Lund’s First Lending Forward Episode

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Today my guest is Phil Treadwell, award-winning Certified Mortgage Advisor and 18-year mortgage industry veteran. He currently serves as the Market Leader for Your BREW Team at Thrive Mortgage.  He is also the Founder and Host of the Mortgage Marketing Expert podcast where he interviews expert guests who share firsthand tips and advice on how to build a more effective and efficient business.

Phil was named one of the 40 Most Influential Mortgage Professionals Under 40 in 2019 by National Mortgage Professional Magazine, and he was also named one of their Most Connected Mortgage Professionals in 2021. Yahoo! Finance listed him of the Top 20 Mortgage Professionals in 2020. Phil has built sales teams & coached industry professionals in markets all over the country, and he currently resides in the Dallas-Fort Worth, TX area.

You’ll hear why marketing your business on social media is so important, some tips on how to create content that makes people want to stop scrolling and listen, and how to build relationships that are more than simply “transactional” in nature.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Phil’s path to success
• Phil’s a-ha moments - starting over in Dallas - similarities in the industry vs. today’s technology
• Why content marketing/social media is so important - Average American spends 2.5 hours a day on social media
• The ‘DMV test’ for your content
• What content/inspiration? Guide ppl?
  • Who is audience
  • What value/objective
  • Best medium for that message to that audience
• Pillar content - hobbies, places, groups on FB - that creates an audience
• Tell your audience how your content will benefit them
• Conversations with clients - “What is significant about this for you?” Dig deeper! Build relationships for life
• Lending Forward – Social media - engage in other people’s content!

Resources/Links:

Phil on Instagram

Phil Treadwell LinkedIn

Thrive Mortgage

Mortgage Marketing Expert Podcast

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

If you’re not doing video content, both short and longer forms, and not taking advantage of all the platforms that are available to you, as Kyle puts it, it’s kind of like going fishing and having access to six poles, but saying “Nah, I’m good with just one.” Every conversation, meeting, class, event, is a source of content.  Do a long-form 30-minute video once a week, and use that to pull all your shorter content for the week.  There are easy ways to outsource editing and polishing with services like Fiverr, so why not give it a try?

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Re-evaluating social media - moving Instagram from #1 to #5 (Gary V the king of content), Facebook to #1 (for reels), YouTube shorts, TikTok to #3
• Why not use every opportunity that is available to you - you’ve already got the content, so upload it to every platform you can!
• Don’t ignore long-form content - podcasts, educational, do something longer than one minute to expose the best version of yourself as an expert
• Pick two topics a week for 3-6 minutes each, and pull short reels from this content
• Sit down and record 30 mins a week, send it to Fiverr to edit and create a final product, use that content to create content for all the platforms
• Yesterday’s conversations are today’s content – your calls, your coaching, your meetings - all contain great content
• Personal referrals are always trumped by your online presence, if you look like you suck, the perception is that you suck

Resources/Links:

Kyle Draper Website

Kyle Draper Facebook

Kyle Draper Instagram

Kyle Draper LinkedIn

Kyle Draper YouTube

The Social Media Mindset Podcast

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

The AtCoastal Realty team of professional realtors offers world-class service to clients in the Coastal Virginia & North Carolina Real Estate Markets. They serve the entire Coastal Virginia and Northeastern North Carolina Real Estate Markets including areas such as Chesapeake, Hampton, Newport News, Norfolk, Virginia Beach, Poquoson, Smithfield, Suffolk, and Yorktown.

Jeff believes that buying or selling a home does not have to be stressful or overwhelming. Excellent customer service can still make all the difference. He is an expert relationship builder and a master negotiator. A veteran of the property management business in Hampton Roads, Jeff loves helping people turn their real estate into a positive investment.

In this episode you’ll hear how Jeff got his start and realized that real estate was the place he wanted to be, making sure he has a team in place to support his lifestyle which includes separating his work and home life with definite boundaries, and some stories around his businesses in both property management and real estate sales.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Jeff has 176 properties currently under management
• How Jeff got to this point - at a sales award meeting, Jeff realized someone made $75,000 in one month as an agent
• Agents starting out, or thinking of becoming one– Jeff’s advice is to make a plan to make enough money to cover your bills during a transition
• Good and bad stories about Jeff’s experiences
• How Jeff found success with management and listings - tenants that can buy, owners that need management
• A-ha moment to expand team - Jeff thought he could do it all but ….
• Business a-ha moment? Setting boundaries between home and business, being aware of balance
• How did Jeff notice, and what has he changed around boundaries? Targeting only doing business during 9-5 - the business shouldn’t consume you
• Lending forward? Inventory is low, stagnancy, rentals booming - so educating clients is key, ensure you have a strong base to build on, coach and train your teams

Resources/Links:

Babb Real Estate Website

AtCoastal Real Estate Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Rebecca works closely with loan officers to create a personalized plan of action using Ninja Selling. Rebecca started in the mortgage industry in 1999 and has had many roles over those years.  From starting in the marketing department to loan officer, to having a top-producing team, she’s seen and experienced many facets of the real estate industry. 

In this episode, Rebecca shares a quick overview of the “Ninja 9” selling techniques to help improve your connections and referrals, educate your clients, and to simply begin each day with gratitude.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Rebecca’s background and path to Ninja Selling
• What is resonating with people? The basics of Ninja 9 are evergreen, through every type of market
• The 9 Steps
  • Start every day with gratitude
  • Show Up- dressed and ready
  • Send handwritten notes
  • Hot list = closing in less than 90 days
  • Warmlist = more than 90 days
  • Weekly update calls
  • Annual mortgage reviews
  • Minimum of 50 interviews/conversations per week
  • Updating your database
• Lending Forward: this is the time to shine! It's a great time to educate, communicate, find out the changes in your contacts’ life

Resources/Links:

Rebecca Lorenz LinkedIn

Ninja Selling Website

Ninja Selling Coach Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

The EDC experience can be summed up in one word: easy. From pre-closing through post-closing, we do everything we can to make the home-buying and move-in process as easy as possible for our customers. EDC homes offer superior value, functional design, and quality to each homebuyer.  EDC focuses on core principles of excellent service, customer support, and flexibility, placing great importance on attention to detail and what makes a house a home.

I speak with Nick about his decision to pivot his company from the construction lending space after the real estate crash of 2008, the many benefits buyers can expect when purchasing new construction from EDC, and how the market for new homes is finally going to have more inventory available in the coming months and years.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Intro and background - Nick Jacovides
• How the real estate boom of 2006-07 was very different from the challenges we’ve had in the last few years
• Building vs. buying? - wait times are finally coming down, EDC actually has unsold, built homes available for the first time in three years
• What is the EDC advantage? Ranked highly in the Coastal Virginia region, watching trends in home needs, offices, kids play, flex space. Buyers want great kitchens w prep and storage, smart home tech, energy efficiency, energy saving.
• Importance of four-pronged team - mortgage banker, listing agent, builder, buyer
• 2-1 rate buy downs from sellers is a great option for some buyers
• Doing your research as a buyer is important EDC offers extended warranties, works closely with buyers to find the right purchase scenario
• Advice for newer mortgage bankers looking to develop relationships with a builder – look at their inventory, current projects, pipeline, what’s coming in 4-6 mos., get the insider info, understand the buyer’s goals and needs
• Lending forward? Big plans for the last quarter of this year, many homes coming available, larger and smaller, for lower price points, new communities with single-family homes, townhomes - lower price but w/amenities, national homebuilders show

Resources/Links:

Nick Jacovides LinkedIn

EDC Homes Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

She is recognized as an Influencer in her industry as a #1 Amazon best-selling author of LAUNCH-How to Take Your Business to New Heights; Host of two podcasts – Top Ranked Mortgage Lending Mastery and newly released Success to Significance: Life After Breaking Through Glass Ceilings. She is a highly sought out and charismatic speaker; speaking on stages with such icons as Tony Robbins, Darren Hardy, Les Brown, Barbara Corcoran, and Jack Canfield.

In this episode Jen and I discuss what to do when you’ve become overburdened by your work and need to step back.  We’ll talk about what to do first, how to surround yourself with great teams, how to work your contacts, and the necessity of honing your skills.  Jen gives us simple, easy-to-understand steps that you can take today to increase your business while creating more time to spend with family and loved ones.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Jen’s intro and how her passion led to her success
• The “a-ha” moment when Jen ‘cracked the code’ and doubled her income
• The first step to stepping back -
• The four steps to growth:
  • Formulation
  • Concentration
  • Momentum
  • Stability
• Some driven people have a hard time stepping back, delegating, hiring teams
• Three phases of developing your business:
  • Me
  • Messaging
  • Voice
• Working your community and your database - follow up and ask about common interests
• Fine-tune and hone your skills, engage whenever you can
• Attracting clients with five steps
  • Clarity of message - what makes you different
  • Credibility - certifications, talents,
  • Community - nurture, not neglect
  • Communication – effective and efficient
  • Continuity - clear goals, only activities that move the needle
• How Jen is lending forward - focus on what will happen next year starting in September, coaching mortgage companies, going international

Resources/Links:

Jen Du Plessis LinkedIn

Kinetic Spark Consulting

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

As Steve tells us, it’s better to rely on a proven technique that you have vetted, and power through it– don’t be distracted by the latest shiny object.  Loan officers and agents often jump right from idea to action without letting the thought sit and develop a bit more so it can become an effective behavior.  Humans often do not think enough before acting, as millions of YouTube accident videos will show.  Steve recommends taking time before your week begins, maybe a Sunday evening, to sit down for no more than an hour and plan out your week.  Think about how the interactions with your clients or customers might go, and just think… get your mind “set” about the best ways to approach each scenario.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What Steve is hearing in the industry as our market continues to shift
• The best advice at this time for mortgage bankers who are serious about building their business
• Taking time to answer questions in any public speaking engagement - “Let me think about that”
• Time-blocking - schedule time to think and plan
• Meditation, spiritual pursuits, exercise
• Writing a recap to yourself after learning something new
• The “noise” of too many tools, books, methodologies, etc
• How thinking drives performance
• Creating expectations, building drive, when behaviors becomes perfomance
• Give your thoughts and plans enough room, and time, to become effective behaviors

Resources/Links:

Steve Powell LinkedIn

Maxwell Leadership Website

Dr. John Maxwell - Books

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more. MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are actual ‘debt managers.’ Surprisingly, most mortgage professionals are not able to do these things.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Reviewing previous appearances
• Looking to the Fed meetings in November and December - what hikes will we see
• The UK had their own troubles with the country’s pension plan, doing buying now
• Inflation predictions - start to see easing at the end of Q4 this year, beginning of Q1 2023
• Rates went up so fast, will they come down fast? Probably not.
• 30% of MBS transactions are still refi’s
• Mortgage bond pricing vs. interest rates
• “Floor of support” vs. “ceiling of resistance” in the candlestick charts
• Crystal ball - renters are waiting, when will things “shake out”? It’s not a good idea to wait, in general. Rents are going up steeply each year. It’s more of a buyer’s market now.

Resources/Links:

MBS Highway Website

Dan Habib LinkedIn

Dan Habib #3 Mid-Year Projections Episode

Dan Habib #2 Be The Advisor Episode

Dan Habib #1 Signals of Recession Episode

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Deborah tells us a bit about her and her twin sister, their careers in the mortgage industry, some insider tips and tricks for content and the algorithms being employed by Facebook, TikTok, Instagram etc. and why you truly should be utilizing these platforms to gain more market share and build your business.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Deborah’s background and family influence on her career
• Plug And Play SM – what is it and how can it be used for your business
• Removing the friction and excuses for avoiding social media
• Finding the uniqueness in each of her clients
• Short form video - Reels vs. Stories, Youtube, Instagram, TikTok, Facebook
• Building trust with varied content on socials
• Lending Forward – You need to get on socials and like, comment, share within your industry contacts – be a fan, build your connections

Resources/Links:

Deborah Byrd LinkedIn

Plug And Play SM Instagram

Plug And Play SM Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

This episode is the first in a series with Dr. Bruce.  We talk about the coaching available through 90-Day Sales Manager, identifying, developing, and perfecting your “Opportunity Statement,” who can benefit the most from this program, and some of the best practices Bruce teaches in his sales coaching.  This program is for salespeople to learn how to set themselves apart in any “commoditized” industry - where competition has simply come down to price.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Bruce’s background and journey to 90-Day Sales Manager
• High-performance coaching to bring out your unique, authentic self
• Your Opportunity Statement - how to develop it, how to use it, how to build your confidence
• Why 90 days?
• Who can benefit from the 90-Day Sales Manager program, and what does the training look like?
• How the 90-Day Sales Manager helps identify and perfect your positioning to colleagues and clients
• Using your opportunity statement - every initial conversation, email signature, 90-second videos
• Your statement helps you find the right people to work with, that share your belief system, in minutes, instead of months

Resources/Links:

Dr. Bruce Lund LinkedIn

90-Day Sales Manager

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Dave joins me to talk about the many resources offered through Mortgage Coach and encourages everyone interested in continued education and training in our industry to tune in to their valuable content on the Mortgage Coach Youtube channel and website blog.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Dave Savage background and journey up to the Mortgage Coach
• Providing that ‘wow’ factor to consumers
• The valuable assets offered by Mortgage Coach– Halftime Report, Youtube channel, new loan officer playbook
• Some knowledge from the number one loan officer in the U.S. –Shant Banosian
• Scripts and misconceptions about using them
• Your words matter! Scriptapalooza and your elevator pitch
• Be yourself, but also be the best
• Training– the best loan officers are the best-trained officers
• Measuring success– profitability per loan officer should be your marker
• Lending Forward – leadership, Youtube content, and more microcontent delivered to those who need it

Resources/Links:

Dave Savage LinkedIn

Mortgage Coach Blog

Mortgage Coach Youtube

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Dew is a returning guest to the show, and she is CEO and Head Coach at Skillway. In this episode, I talk to Dew about some great strategies, tips, and content you can use right now to reach out and provide value to clients and agents you’ve got in your database.  Dew shares what to say in her “service call” techniques (one tailored to past clients, and one for agents,) how to follow up after the call, and simple ways to get your contact info into the right hands for easy referrals.

Dew has been a full-time sales coach and consultant since 2011, delivering game-changing results for hundreds of clients. She has spent over 5,000 hours in one-on-one coaching sessions and now primarily works with CEOs, multi-million dollar producers, and the Skillway team of coaches. Dew also shares her expertise and positivity as a guest speaker at seminars and keynotes nationwide. In 2017, Dew founded Skillway with her husband, Shane Tinnin, to develop tailor-made coaching and consulting solutions for sales professionals and organizations seeking to build relationship-based businesses.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Dew’s signature message: What got you here, won’t get you there
• Your two best sources to tap into now: your past agents, and your book of business
• The Service Call Technique taught at Skillway
• Three questions to ask in your service calls
• How to ask for referrals without “asking for referrals”
• How often should you be touching your database? Once a year is plenty
• When to make your agent service calls
• Many ways to provide value to agents - sharing courses, books, articles, event invites
• A lot of mortgage bankers won’t survive this industry and market shift – make sure you’re not one of them!

Resources/Links:

Skillway Website

Dew Tinnin LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

In this episode, I’m speaking with Lori, a Senior Mortgage Banker at Atlantic Bay. With over 35 years in the industry and 15 as a mortgage banker, Lori has helped thousands of clients purchase and refinance their homes. Lori and I talk about the “recession” fears propagated and inflamed by the media. It’s no wonder people are scared and not buying, but have you considered buying now, and refinancing later?

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Lori Gibson’s family has been in the industry for years
• A history lesson: rates were near 13% in the 80s and no one cared
• The ebbs and flows of the market continue, but this is definitely a slow time
• The industry has been spoiled by the last few years of interest rates
• Advice to potential buyers - don’t be frightened by the media
• Buy a cheap house and renovate
• Buy a cheap house and sell/repurchase your dream later
• Staying positive in a hostile/negative media environment

Resources/Links:

Lori Gibson at Atlantic Bay

Lori Gibson LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Tina Caul has been in the real estate business for 20 years, personally sold over 2000 homes, and ranks in the top 1% of realtors in the U.S. Her specialty is coaching other realtors to increase income FAST, remove limiting beliefs, have ownership in your brokerage, and partner with top agents locally and nationally to create multiple streams of income.

Kendra McCormick, a mortgage banker with Atlantic Bay, has been giving homebuyers sound mortgage advice since 2006 and helping them find the best loan for their family. Sitting down with Kendra to discuss your dreams of homeownership is like sitting down with a trusted friend. She makes the homebuying experience everything you want it to be — fast, easy, and fun.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Today’s real estate environment is challenging – advice for navigating it
• Communication is everything
• Advice for those just breaking in to the industry
• What real estate agents want to hear from mortgage bankers
• Be unique, educate yourself, share your knowledge and create value
• The work/life balance – you may never achieve it as a mom
• Making a ten-year plan
• Evolve, change, learn
• Do the hard stuff first!

Resources/Links:

Kendra McCormick LinkedIn

Caul Group/eXp Realty

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Rick has almost 30 years of experience and focuses on being proactive, thorough, and transparent every step of the way. You may be hesitant to put yourself on video for your clients and partners, but don’t overthink it! Nobody cares if you’re not perfect, in fact, Rick’s experience has shown that people respond much more positively to seeing you as your true authentic self, in a short amateur video update, than in a big production value “staged” video.  Join us for some extremely valuable insights and tips that could make YOU stand out in your region if you start doing videos right away.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Rick’s background and passion, how he got into the industry
• Setting boundaries with clients, educating borrowers
• Rick’s video process and weekly schedule
• “Better done than perfect” – don’t agonize over your videos– record with your phone and send!
• What to send in videos– educate, use MBS Highway, pictures and graphs, data that makes you smarter than clients
• Send your videos in text messages to recipients, keep it short
• Block your time, send your videos before you move on with your day
• Soon you will win your week, month, quarter and more

Resources/Links:

Rick Melville LinkedIn

Rick Melville Atlantic Bay

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

At KCM, knowledge is power, and their innovative approach of distilling info gleaned from multiple industry expert sources can help you grow your business and consistently raise the bar for what it means to be a true real estate professional. Using the weekly KCM reports and disseminating the info to your colleagues and clients helps you become more confident and stand out as the expert in your market.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• David Childers intro and background
• Where KCM gets their info - sources
• David shares some best practices for agents and lenders using the KCM industry info
• How can we discuss the shifting market with our teams and clients?
• KCM gives you the dots, and helps connect them
• Historical data around recessions, inflation, cycles etc
• Many agents worry about being “wrong”
• You can only give the best advice for “right now” - and re-assess as things change
• KCM is changing how consumers are educated
• Get the KCM app, sign up for the free blog

Resources/Links:

Keeping Current Matters Website

Sign up for the Keeping Current Matters Blog

Get the Keeping Current Matters App

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Todd shares some of his proven business strategies, with stories of finding achievement and significance through building trust. From developing the “muscle” of asking for reviews and referrals, to making your real estate deals about emotion and transparency instead of product and price, you will always get more business with a positive outlook and attitude, no matter what state the industry is in.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• It’s a very difficult market right now, how would you coach mortgage and lending professionals through this period?
• Martin Seligman’s study around positive attitudes
• Todd’s tips and tricks for creating longevity
• Relationships need to provide value
• Real estate is still appreciating this year, although its much lower than last year’s 18%
• Training yourself to ask for referrals from happy customers
• Fear is just a word, coaching people through it
• Lending forward, Todd wants to touch 1M clients in the next year
• Using emotion, “What would it mean to you to own a home?”
• Download Todd’s free guides on his website

Resources/Links:

Todd Duncan Website

Professor Martin Seligman

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Kiwi’s background in tech startups, water treatment, and real estate
• Lucky break in financing when developing his first project
• Flipping his first properties in Atlanta
• The difficulties learned over two years – contracts, permits, and other issues
• Kiwi now has 120 properties developed
• What are some of the major differences between developing here and in Nigeria?
• Design and finalizing- Kiwi’s passions
• Advice for budding architects?
• What’s next and how are you lending forward?
• Telling his story to help others follow Kiwi’s path

Resources/Links:

Iheanyi Iwuagwu LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What led you to begin coaching others?
• You said your stress once put you in the ER. How do you coach people to handle their stress?
• Jenny never knew there was a choice of how to react to stress
• Pleasing vs. serving your clients
• Many industry professionals think, “what if I miss or lose that client?” if you don’t call them back on a Saturday in the middle of your child’s sports game
• The scarcity mindset vs. abundance mindset
• People need tools to deal with their stress- coaches can help
• Business looks different today than it did in 2020, but that’s okay
• How Jenny is lending forward -helping agents build a business and life that they can love

Resources/Links:

Jenny Stoner LinkedIn

DC Coaching Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Society has imposed a lot of ridiculous norms on women and how they are supposed to behave regarding family and children– don’t fall prey to some of these antiquated societal ‘rules’ that don’t really even exist!

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Casey how are you defining ‘balance’ in your life as an agent these days?
• It’s difficult for many women to say ‘no’, how have you set boundaries with your work and clients?
• Being transparent with clients is essential – what tips do you have for setting expectations during that first meeting?
• Some pivotal moments for Casey in the last twelve months
• Mom guilt and how to diffuse it
• Casey hired a nanny to potty train her third child, and got lots of support for it
• Many of the things we wrestle with as moms are just not talked about
• How Casey had nametags made for her kids and clients thought it was the cutest thing ever
• What’s a good piece of advice for agents/moms/dads out there on balancing family and work? Time blocking and google calendars are your friends!

Resources/Links:

Casey on Modern Agent Website

Casey Rutherford LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more. MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are actual ‘debt managers.’ Surprisingly, most mortgage professionals are not able to do these things.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Where are we headed? Keep an eye on the GDP
• Watch the unemployment rate, if it ticks up, we’ll probably have a recession
• The 2-year vs. 10-year yield curve
• The inflation rate and fed response
• Negative media constantly announces a ‘housing bubble’ that doesn’t happen
• Supply and demand statistics in the U.S. housing industry
• What message should agents be sending to clients right now?
• Don’t wait to buy, but structure loans for refi in 12 months

Resources/Links:

MBS Highway Website

Dan Habib LinkedIn

Dan Habib #2 Be The Advisor Episode

Dan Habib #1 Signals of Recession Episode

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Bruce and David talk with me about some inspirational success stories of veterans who started with nothing, on the streets, unsheltered and unaware of the many benefits and programs available to help them.  From financial counseling to help them establish and build credit, to VA loans that can enable them to become homeowners, Soldier On continues to change the end of the story for homeless veterans throughout the country.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Bruce Buckley and David Ramirez background and path to Soldier On
• Why Soldier On was founded and its original format
• The many financial services and programs available through Soldier On
• David Ramirez and his expansion of the Soldier On programs
• How and why many vets experience homelessness
• Soldier On now has seven veteran housing complexes in MA and NJ
• Success stories around Soldier On veterans
• How the successful veterans are passing on the knowledge and paying it forward
• Thank you for your service!

Resources/Links:

Soldier On Website

David Ramirez LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

My guest today is Michael J. Maher (pronounced “mayor”) - bestselling author of the “power parable” style book, “(7L) The Seven Levels of Communication: Go from Relationships to Referrals.” Michael's company REFERCO is the World's Foremost Authority in Business Referrals and consults with companies as small as solopreneurs and as large as large private companies and Fortune 1000 publicly-traded companies.

Michael is one of the hottest speakers in the country. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry.

Michael talks with us today about doing events such as housewarming parties to gain goodwill (and of course referrals) in your community.  Don’t overthink it, just throw the party and see what happens!

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What was the inspiration behind your book “7L”?
• Michael tried other methods but nothing came of them
• A trip to the ER, flatlining, and realizing he better write the book
• Why 7?
• Listening may be the 8th level
• ASAs and referrals
• The movie event that garnered 170 referrals in a day
• What should a housewarming party look like?
• People say, ‘it's so unique’ - isn't that sad? It should be common!
• Don’t treat your party like a marketing event. Be of service. Clean up the plates. Make sure everyone has a drink.
• Make sure you do door prizes to get people’s information
• People that were ‘caged and enraged’ are now ‘uncaged and engaged’ and looking for events
• Inviting someone to something is letting them know you want them to be part of the tribe- Maslow’s hierarchy
• Be unique, be the first in your market

Resources/Links:

Michael Maher Website

Housewarmingparties.com

Referrals Podcast w Michael Maher

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

As a real estate professional, are you doing all you can to help potential homeowners from underserved communities get into their dream homes?  Freddie Mac’s educational and affordable loan programs may be the answer.

Freddie Mac was chartered in 1970 to help keep the economy stable and expand access to housing. They have created accessible education that helps potential homeowners understand credit and how to manage their money in order to buy a home. Over five decades, Freddie Mac has provided more than $11.6 trillion to make homeownership possible for more than 80 million owners and renters.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What is the Loan Product Advisor?
• How the LPA can help loan officers with the process
• Using the Automated Collateral Evaluation (ACE) and appraisal waivers
• Saving the cost of appraisals is huge these days
• The LPA is free to the borrower
• Why Mia is so passionate about Freddie Mac and it’s programs
• Reach out to Mia through LinkedIn, and check out Freddie Mac for yourself

Resources/Links:

Mia Jones LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more. MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are actual ‘debt managers.’ Surprisingly, most mortgage professionals are not able to do these things.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What are the pain points being felt right now by mortgage brokers?
• What tools does MBS Highway offer them?
• Refi’s are down 70%
• Make sure your clients get into loans now that prepare them for refi late 2022/early 2023
• The Fed rates, inflation, recession, and what it looks like from 15 yrs in the future
• The Single Family Home backlog in building/supply
• Backlog with supply chain issues
• The incredible numbers of supply and demand
• This is not the bubble of 2008, it's completely the opposite
• Get your loan strategies set up for refi in 12 months
• Don’t forget to listen to the previous Dan Habib episode, “Signals of Recession”

Resources/Links:

MBS Highway Website

Dan Habib LinkedIn

Signals of Recession Episode

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Jordan tells us why he thinks homeownership is so important
• Terence talks about home equity and it’s benefits
• The hesitations and myths that prevent some people from pursuing homeownership
• Interest rates, affordability, and downpayments
• Your mortgage banker is going to play a vital role in one of the biggest financial transactions in your life
• How are Jordan and Terence lending it forward?

Resources/Links:

Terence Guess LinkedIn

Jordan Yawn LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

My guest for this episode, Steve Powell, is a Growth & Leadership Coach here at Atlantic Bay Mortgage Group.  It is The Atlantic Bay Way to set our people up for success. We know that providing industry-leading coaching is crucial to fostering our company's culture and promoting growth. This speaks directly to one of our core values – We Genuinely Care – and is another way we do everything we can to make sure our team members have what they need to elevate not only their businesses but more importantly, their lives.

Join us for a discussion about how coaching can improve so many aspects of your professional life, how to be accountable to your coach and yourself, and ways to measure that personal and professional accountability.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Tell us about your background and what your coaching role means to us at Atlantic Bay
• You came from a banking background, what advice do you have for others looking to make that switch?
• What makes you so passionate about coaching?
• John Maxwell and his training certification programs
• Define ‘self-accountability’? It’s the hardest form!
• Accountability loops, measuring accountability
• Everyone says they would like a coach, but can they commit?
• The “Culture of Support” within Atlantic Bay
• Weekly coaching exponentially increases results
• “Compassionately direct” coaching can sometimes be too compassionate, or too direct, you need to balance for each individual
• What would you like to ‘lend forward’?
• How would you want people to describe your professional services
• Your professional pursuits should drive your personal goals

Resources/Links:

Steve Powell LinkedIn

Maxwell Leadership Website

Dr. John Maxwell - Books

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Dew has been a full-time sales coach and consultant since 2011, delivering game-changing results for hundreds of clients. She has spent over 5,000 hours in one-on-one coaching sessions and now primarily works with CEOs, multi-million dollar producers, and the Skillway team of coaches. Dew also shares her expertise and positivity as a guest speaker at seminars and keynotes nationwide. In 2017, Dew founded Skillway with her husband, Shane Tinnin, to develop tailor-made coaching and consulting solutions for sales professionals and organizations seeking to build relationship-based businesses.

In this episode, we’ll talk about what you can do right now to get back some of those fading referral sources - do something different and unique that will make you stand out.  As Dew says, “What got you here, is not enough to get you there.”

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Live coaching seems to be your great passion– what brought you to this point in your career?
• Any pivotal moment or coaching story you can share with us?
• The basic premises of Dew’s coaching include realizing not every relationship attempt is going to be a match
• Don’t ask lame openers – have a strategy, offer value
• Coaching people through the ‘disappointment’ of people that say no
• Using affirmations is a great help
• How does a person know they need a coach?
• Everybody has room to learn and grow– if you’re 20 or 60, don’t think you know it all
• What is coachability, and who is “coachable” to you?
• Lending Forward? “Don’t rest on your laurels, do the work to develop new sources, be unique, offer value.”

Resources/Links:

Skillway Website

Dew Tinnin LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

If you answered yes, you don’t have the incredible competitive advantages that Atlantic Bay does.  Today I’m joined by Jeff Verry, an 18-year veteran member of the Atlantic Bay Mortgage Group and a fantastic Internal Sales Coach.  Jeff is sometimes incredulous that all other companies don’t do things the way we do them here at Atlantic Bay.

From things like TBD loans, to “soft credit pulls” that don’t affect scores, to sending loans directly to underwriting before anything else, Atlantic Bay has figured out the loan process and knows how to do it right.  Join us for a discussion of the Atlantic Bay team approach that is at the forefront of the industry today.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• The 4 things that most mortgage bankers are usually selling:
  • We have great rates!
  • We have special programs!
  • We close on time!
  • We’re available 24/7!
• Those selling points are often simply not true, or are not truly a “competitive advantage”
• Atlantic Bay’s 4 competitive advantages:
  • Loans go straight to underwriting first
  • TBD loan approvals cost more but provide peace of mind
  • Our “team approach” means we work with the same people, every time
  • Our “Soft credit pull” means no credit score impact, and gives insight early on to loan approvals
• Any advice for mortgage bankers out there, to help improve THEIR competitive advantage?

Resources/Links:

Jeff Verry LinkedIn

Atlantic Bay Mortgage Group

We’ll find out more from returning guest Dan Habib, Executive Vice President at MBS Highway.  As Dan tells us, there are many historical trends and turns in the market and financial arenas that can somewhat predict when a recession will hit, and what the subsequent fallout and recovery will look like in the housing market.

To keep yourself abreast of all these changes, MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more.  MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are true debt managers.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What are you seeing out there and what do mortgage bankers need to know?
• The economy 101 history/trends of supply/demand
• Dan’s chart showing 10 years of treasury rate hikes and mortgage rates
• What are some recession indicators?
• The Yield Curve Inversion
• Unemployment rates and recession indicators
• Don’t panic at the short-term changes
• Keep upfront costs low right now in loans
• Any piece of advice for mortgage lenders right now?
• Email Dan for a listener discount on MBS Highway information!

Resources/Links:

MBS Highway Website

Dan Habib LinkedIn

Email Dan Habib

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Freddie Mac was chartered in 1970 to help keep the economy stable and expand access to housing. They have created accessible education that helps potential homeowners understand credit and how to manage their money in order to buy a home. Over five decades, Freddie Mac has provided more than $11.6 trillion to make homeownership possible for more than 80 million owners and renters.

My guest today is Mia Jones from Freddie Mac.  She will educate us on the many programs Freddie Mac has available, and they’re not just for first-time homebuyers or single-family homes. 

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Mia’s background and how she got into the industry
• When Mia was buying her home, she was not told about the affordable options
• Define what affordability means to us in this industry
• What kind of education does Freddie Mac offer to set people up for success?
• What are the credit programs you offer?
• The specifics of Credit Smart Essentials and Homebuyer U.
• Why is education such a big part of Freddie Mac’s mission?
• Let’s go over the four product offerings from Freddie Mac:
  • HomePossible
  • Refi Possible
  • HomeOne
  • HFA Advantage
• How Mia is lending it forward…

Resources/Links:

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

My guest today is David Lykken, who hosts the weekly podcast "Lykken on Lending," and is also a regular guest on FOX Business News, has appeared on CNBC, the CBS Evening News, NPR & Bloomberg Radio speaking on housing & mortgage-related topics.

With over 45 years of mortgage industry experience. David is a former owner/operator of three mortgage companies, three consulting firms & the founder of a loan origination software (LOS) company that went public.

As the Founder & President of Transformational Mortgage Solutions, David transforms lives through coaching and consulting. Our discussion today focuses on storytelling, knowing your audience (personality type and “love language”), and using both to convey the message that client needs to hear to be a success at following their passion.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• How did you get into this business and remain vital for so long?
• Did you ever think you’d be here, podcasting and coaching?
• So you coach and consult, but where does the coach go to learn?
• David’s dyslexia and learning with audio instead of visual
• Tell us about your “a-ha” moment or one of your best stories
• Coaching is not ‘one-size-fits-all’
• Do you love real-time strategizing with your clients?
• Using the language of the OTHER person in your conversations
• Any tips for coaching leadership?
• What’s next?
• David is not a fan of retirement

Resources/Links:

David Lykken on LinkedIn

TransformationalMortgageSolutions Website

Book: The Gift of Dyslexia by Ronald Davis

Simon Sinek: Find Your Why

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

I’ll be talking to Geoff to glean some tips and tricks for “disrupt-proofing” your business, which is not what you might think.  It’s not about tech or digital (although that is important) but it revolves around creating value for the relationships you want to build.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Geoff’s sales career and time spent promoting Tony Robbins seminars
• What are some of the things you teach?
• Adding value and building an audience, instead of chasing leads
• Geoff’s book Disrupt or Die
• Mercedes and Tesla’s marketing spending
• Other tips for creating value on social media?
• You don’t have to be all things on every platform
• What is the passion that led to writing your book?
• What advice can you offer to help mortgage bankers thrive?
• “Same is Lame” be yourself and be unique
• Do whatever you feel most comfortable with on social media, but do SOMETHING

Resources/Links:

Geoff Zimpher on LinkedIn

Get the Book “Disrupt or Die”

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Dr. Lee trains real estate pros and says that now, more than ever, we have an opportunity to show courage and commitment to fair housing as “Anti-Racist Real Estate Pros” at an individual level and to be change-makers in our firms, associations, and communities.

Join us as we talk about Dr. Lee’s background as an only child of entrepreneurial, real estate professional parents, her tips and tricks around using your own personality type and strengths to become successful in the industry, and her vision for a future where everyone can own a home and reap all the benefits that go along with homeownership, including building that elusive generational wealth for families and communities.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Lee’s origin story– including hating the dirty job of cleaning rentals because she was the child of real estate pros
• We are told “this is how you have to do the job” but you should be using your strengths and personality to sell
• Do you still invest? How does that look now?
• What would you tell people these days about investing in real estate?
• What worked for you over the years, and what works best now?
• Fair housing is obviously your passion– Tell us a little history, and what’s next?
• What kind of roadmap are you offering professionals to ensure they are educated about fair housing laws?
• Lee advises not buying into all the homeownership myths- just get out there and “own it!”

Resources/Links:

Dr. Lee Davenport Website

Dr. Lee Facebook

Dr. Lee on YouTube

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

For the last 20 years, René Rodriguez has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. As an entrepreneur and CEO of multiple companies, Rene brings a practical business approach while inspiring his audiences to take action. He helps leaders create influence, transformation, and immediate results in their business and personal life.

Rene has been named to the 40 under 40 list for 7 years straight and has been a trusted adviser to leadership teams at Coca-Cola, 3M, Medtronic, Nestle’, Microsoft, Bank of America, and Cargill. He was featured on the Cover of the Niche Report Magazine and has authored the book, “Amplify Your Life” along with dozens of magazine articles.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Tell us everything we need to know about your background and experience to this point
• Storytelling is a way our brains activate “neuro-coupling” with others and create rapport
• How can we better apply storytelling when in business scenarios with clients?
• Rene’s success comes from only focusing on “his lane”
• Rene’s Mom recently passed, and she has been the inspiration for everything Rene does
• Overcoming the fear of failure, the fear of hearing ‘no’
• Prospecting is again at the top of the list for mortgage lenders, don’t be afraid of ‘no’s’ because it’s part of the job
• What’s next for Rene: AmpCon, bulk book sales for the industry, and hopefully the Wall Street Journal

Resources/Links:

Meet Rene.com

See Rene Speak on Instagram

AmpCon 2022 March 14 Registration

Amplify Your Influence Book

Rene Rodriquez LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

My guest today is Dan Habib, Executive Vice President at MBS Highway.  Dan grew up in the business, as the son of Barry Habib (well-known entrepreneur, mortgage industry executive, and bestselling author.) Dan and his dad are co-founders of MBS Highway.

MBS Highway turns mortgage professionals into advisors that understand what is driving interest rates, are able to articulate the financial opportunity in housing, and are true debt managers - Surprisingly, most mortgage professionals are not able to do these things.

As Dan tells us, MBS Highway will help you to get better every single day. MBS Highway provides daily market insight videos, real estate data, live market quotes, alerts to lock/float ahead of lender re-prices, loan comparison tools, cost of waiting analysis, debt consolidation tools, and much more.  Join me for the first in a series of interviews with Dan, who will let you know about invaluable tools to vault yourself up and over the competition.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Dan’s background and growing up in the business with dad Barry
• Where do you educate yourself?
• Increase your productivity by joining “the 5 am club”-- getting up early!
• How MBS Highway removes a lot of the difficulty in finding information and researching the market
• Most pros don’t know the “why” around many of the particulars of the real estate industry– using MBS puts you ahead of most pros.
• A success story built on using tools from MBS
• What’s next for MBS Highway?
• Listeners– what would you like to learn about from Dan? Send us your suggestions for our series!

Resources/Links:

MBS Highway Website

Dan Habib LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Tune in to this episode for my interview with Casey Rutherford and Stacey Wyatt from Modern Agent. As Casey and Stacey tell us, they aren’t training ‘real estate agents,’ they’re creating ‘business operators.’  They use modern technology, collaborative mindsets, and team mentalities to bring agents they train into one of the most collaborative types of partnerships in the modern world of real estate.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• How Casey and Stacey got started in the business
• Both of you left the corporate world because you were dissatisfied, what advice can you give others who want out?
• What can our next generation of agents expect from Modern Agent training?
• Even seasoned pros can benefit greatly from Modern Agent methods, what tips can you give for helping them change their mindset?
• Building an exit strategy for yourself that maintains a revenue stream
• How is Modern Agent heading in to 2022 and what’s coming up for you?
• How are you lending it forward to new agents thinking of entering the industry?

Resources/Links:

Casey and Stacey at Modern Agent

Stacey Wyatt LinkedIn

Casey Rutherford LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• How did you get to where you are now?
• Who believed in you early on in your career?
• What makes Atlantic Bay so unique
• Chris shares some tips on building relationships
• Two remarkable mortgage banker success stories
• 2022 is shaping up to be a heavy prospecting year
• Advice for someone wishing to break in to our business
• Advice for seasoned pros who might want to join Atlantic Bay
• Our simple focus questions: Can we sell on the secondary market, and can the borrow repay the loan
• Lending it forward for 2022: It’s exciting to get “back out there” and we see technology playing a big part in reducing the cost of manufacturing a loan

Resources/Links:

Chris Brown at Atlantic Bay

Chris Brown LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

As an innovator, Barry has founded many successful businesses across different verticals in the mortgage and healthcare industry but also has a background in some fun entertainment offerings including Lead Producer and Managing Partner for “Rock of Ages” – the 27th longest-running show in Broadway history, and producer of Criss Angel’s “Mindfreak” at Planet Hollywood in Vegas.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What are some of Barry’s keys to success?
• What can newcomers to our industry look for in the future?
• How is technology developing as a tool for our industry?
• You’ve got to keep up with trends or risk losing out to your competition
• Trust and the importance of maintaining it with your clients and referral sources
• What the new/next generation of mortgage professionals might look like
• Real estate careers are definitely en vogue right now, but you’ve got to have the professionalism to maintain when things get tough
• The biggest future shifts in the industry may come from the regulatory sector, and the need for increased inventory

Resources/Links:

Barry Habib LinkedIn

Barry Habib Twitter

MBS Highway Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Named one of the Top 50 Women Making a Difference in 2020, Athena Captain believes that leadership is only effective if it comes from a genuine desire to serve, and from hard-won experience. Athena teaches her 9-Step System to help others develop their own referral-based businesses. She has successfully coached and led sales teams in real estate for over twenty years. Within her community, Athena is a Co-Founder of the Savannah Station Equine Therapy Program, in honor of her daughter Savannah, and Athena is a board member of Oklahoma Family Network.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Defining prospecting – what behaviors and actions constitute ‘prospecting’?
• What kinds of conversations are important when speaking with prospects?
• What about scripts? Are they useful when prospecting?
• What is the best way to prospect– email? Text? IMs? What does the ‘conversation’ look like?
• Your prospecting plan and what it should include
• What does a good (or bad) prospecting plan look like?
• Tracking your plan and your actions is imperative– you need to see results
• What about agents? Should we use them for prospecting?
• Takeaways– past clients and referral partners- are you utilizing these resources fully
• Stay tuned for another part in our series next month

Resources/Links:

Athena Captain Website

Athena Captain on FB

Athena Captain on Twitter

Athena Captain LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Jeff’s path to coaching at Atlantic Bay began about 18 years ago when he was a mortgage originator, and began being tapped by management for increasing levels of responsibility. It was just a few years ago that he was asked to head up a mentorship of internal mortgage professionals at Atlantic Bay, where he built his coaching stable from 6 people to 21 people in about four months.

Jeff truly enjoys his work and lives and breathes coaching every day. Join us as we discuss how coaching can benefit just about anyone in search of career improvement, time management, or fine-tuning their work/life balance.

Discussion Points:

• Introduction and Jeff’s many steps up in his career that led to his present success as a coach
• How did Jeff know that this path was even possible in his career?
• What it takes to be a coach - it’s not for everyone
• Jeff reveals what his role as a coach can provide for the mortgage bankers in need of direction
• What is Jeff’s big success story he would like to share with us?
• Taylor asks, “Who coaches the coach?”
• Closing question: How are YOU lending it forward, Jeff?

Resources/Links:

Jeff Verry on Atlantic Bay Website

Jeff Verry LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group

Tina Caul has been in the real estate business for 20 years, personally sold over 2000 homes, and ranks in the top 1% of realtors in the U.S. As Founder of Caul Group Residential Powered by eXp Realty (sometimes referred to as the “Amazon” of real estate,) she heads up the largest and fastest-growing residential real estate brokerage in North America. Located in Raleigh-Durham NC,  her team is ranked #1 in the state of NC and SC.

Tina's passion is helping agents "Think Bigger" by letting go of their limiting beliefs. Tina gave a 2019 TEDx talk, was featured on HGTV, and has won multiple top awards in her field.  Her specialty is coaching other realtors to increase income FAST, remove limiting beliefs, have ownership in your brokerage, and partner with top agents locally and nationally to create multiple streams of income.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. 

Discussion Points:

• What were Tina’s “game-changer” moments early on that spurred her interest and involvement in real estate investing and financial planning?
• Some of Tina’s tips for saving for your future
• Why you should be able to afford THREE of whatever you’re considering purchasing
• Tell us some of the things you learned while working with a money manager, that you still use today?
• What are the “right” places and ways to invest?
• How do you define financial wellness?
• Now that you have made it this far, what’s next for your financial future?
• Join us for Part II with Tina where we will be doing a deep dive on passive income streams

Resources/Links:

Book: Unshakeable by Tony Robbins

Caul Group/eXp Realty

Caul Group on FB

Caul Group on YouTube

Tina Caul has been in the real estate business for 20 years, personally sold over 2000 homes, and ranks in the top 1% of realtors in the U.S. As Founder of Caul Group Residential Powered by eXp Realty (sometimes referred to as the “Amazon” of real estate,) she heads up the largest and fastest-growing residential real estate brokerage in North America. Located in Raleigh-Durham NC,  her team is ranked #1 in the state of NC and SC.

Tina's passion is helping agents "Think Bigger" by letting go of their limiting beliefs. Tina gave a 2019 TEDx talk, was featured on HGTV, and has won multiple top awards in her field.  Her specialty is coaching other realtors to increase income FAST, remove limiting beliefs, have ownership in your brokerage, and partner with top agents locally and nationally to create multiple streams of income.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. 

Discussion Points:

• Tina tells us about where she started out and how she grew her business exponentially
• The things Tina did daily to get where she is now
• Why so passionate (and generous) about helping others?
• Books that Tina recommends
• What do Tina’s days look like NOW, when she can structure it the way she likes
• How role playing is one of the most important things Tina coaches 
• Practice your script for the 40 objections of buyers and sellers
• A performer herself, Tina enjoys coaching people on the “performance” of sales
• How to handle that little drunk monkey on your shoulder, named “fear”
• What’s next in Tina’s entrepreneurial world?
• How are YOU lending it forward?

Resources/Links:

Caul Group/eXp Realty

Caul Group on FB

Caul Group on YouTube

Tina Caul on Instagram

Taylor Ellard LinkedIn...

Named one of the Top 50 Women Making a Difference in 2020, Athena Captain believes that leadership is only effective if it comes from a genuine desire to serve, and from hard-won experience. Athena teaches her 9-Step System to help others develop their own referral-based businesses. She has successfully coached and led sales teams in real estate for over twenty years. Within her community, Athena is a Co-Founder of the Savannah Station Equine Therapy Program, in honor of her daughter Savannah, and Athena is a board member of Oklahoma Family Network.

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. 

Discussion Points:

• How Athena got started in the sales and real estate industry
• If someone is just breaking in to the lending industry, how can they get started with your system?
• How the little voice in our heads can hold us back from doing follow up calls
• The statistics regarding sales follow-up calls might surprise you
• How can a seasoned professional benefit from your system?
• What percentage of a business plan should be about follow up?
• How can people prepare for success before beginning your 9-step follow up system?
• When calling leads that didn’t result in a sale, what should you say to them?
• Offering education and value in your follow up system
• Closing question: How are YOU lending it forward, Athena?

Resources/Links:

Athena Captain Website

Athena Captain on FB

Athena Captain on Twitter

Athena Captain LinkedIn

Taylor Ellard LinkedIn

Kyle’s interesting path to coaching began as a youth pastor in Plano, Texas, and morphed into working in a multi-million dollar roofing business with his father.  His a-ha moment came one day while his shoes were melting on the blazing hot roof he was working on, and he realized that most realtors and lenders are not great with social media.  Kyle had a lot of knowledge about how to “do” social media to share with the realtors and lenders he crossed paths with in that family home improvement business.

Discussion Points:

• Introduction and Kyle’s background
• Where and how should a mortgage banker begin to market and brand themselves?
• Kyle’s number one piece of advice to people when starting to create content for social media
• The 6 “Pillars of Content” to consider when creating for social media:
  • Family
  • Passions
  • Business Education
  • Daily Life
  • Local Community
• Closing question: How are YOU lending it forward, Kyle?

Resources/Links:

• Kyle Draper Website
• Kyle Draper Facebook
• Kyle Draper Instagram
• Kyle Draper LinkedIn
• Kyle Draper YouTube
• Chelsea Peitz Podcast
• The Social Media Mindset Podcast
• Taylor Ellard LinkedIn
• Atlantic Bay Mortgage Group