The Truly Scalable Podcast Castos https://www.trulyscalablepodcast.com The Truly Scalable Podcast unveils the personal diary and inner world of a billion-dollar scaling architect, paid media executive, and fractional CMO, giving small and mid-size companies the critical tools to reduce their volatility and scale more quickly, profitably, smoothly, and predictably in any climate. Here, we dive into lessons, rants, discoveries, musings, strategies, philosophies and frameworks that transform brands into ones that are...Truly Scalable. Hosted by Kai Ravariere. Fri, 29 Mar 2024 18:26:23 +0000 en-us © 2023 The KR Agency US CA GB https://episodes.castos.com/6579b4ba323d84-42087223/images/podcast/covers/c1a-odn62-492v9x5phgd0-ckuzul.png The Truly Scalable Podcast https://www.trulyscalablepodcast.com The Truly Scalable Podcast unveils the personal diary and inner world of a billion-dollar scaling architect, paid media executive, and fractional CMO, giving small and mid-size companies the critical tools to reduce their volatility and scale more quickly, profitably, smoothly, and predictably in any climate. Here, we dive into lessons, rants, discoveries, musings, strategies, philosophies and frameworks that transform brands into ones that are...Truly Scalable. Hosted by Kai Ravariere. Kai Ravariere serial The Truly Scalable Podcast unveils the personal diary and inner world of a billion-dollar scaling architect, paid media executive, and fractional CMO, giving small and mid-size companies the critical tools to reduce their volatility and scale more quickly, profitably, smoothly, and predictably in any climate. Here, we dive into lessons, rants, discoveries, musings, strategies, philosophies and frameworks that transform brands into ones that are...Truly Scalable. Hosted by Kai Ravariere. The KR Agency hello@thekragency.com false https://feeds.castos.com/w8xnp yes <![CDATA[The Meteoric Rise (and Fall?) of Monopoly GO: A Multi Billion-Dollar Masterclass (Part I)]]> Fri, 29 Mar 2024 18:26:23 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1709049 https://the-truly-scalable-podcast.castos.com/episodes/the-meteoric-rise-and-fall-of-monopoly-go-a-multi-billion-dollar-masterclass-part-i Discover the mechanics of one of the most explosive growth stories of 2023 and 2024 - the launch and rise of Hasbro and Scopely’s Monopoly GO, the mobile app game and modern take on a well-loved classic. Attain some important takeaways for your own business as Kai dissects how they pulled it off and why it was profitable out of the gate, unlike many other mobile app games. Plus, decide for yourself whether it’s got the legs to stand the test of time and maintain that profitability as we uproot Hasbro’s many product blind spots in this special episode. 

]]> full 6 1 false Discover the mechanics of one of the most explosive growth stories of 2023 and 2024 - the launch and rise of Hasbro and Scopely’s Monopoly GO, the mobile app game and modern take on a well-loved classic. Attain some important takeaways for your own business as Kai dissects how they pulled it off and why it was profitable out of the gate, unlike many other mobile app games. Plus, decide for yourself whether it’s got the legs to stand the test of time and maintain that profitability as we uproot Hasbro’s many product blind spots in this special episode. 

]]> 00:17:09 <![CDATA[The Dangers of Local Maxima and Shoddy Micro Agencies + Attributes of Hyper-Successful Brands]]> Thu, 22 Feb 2024 19:53:13 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1668417 https://the-truly-scalable-podcast.castos.com/episodes/the-dangers-of-local-maxima-and-shoddy-micro-agencies-attributes-of-hyper-successful-brands Expand your mind across the bounds of what you thought was possible in eCommerce by dispelling mental constraints and learning about the stats highly profitable, high-performing brands are achieving in the space. Plus, hear a cautionary tale from Kai and discover what unscrupulous agencies are up to in these digital streets. 

]]> full 5 1 false Expand your mind across the bounds of what you thought was possible in eCommerce by dispelling mental constraints and learning about the stats highly profitable, high-performing brands are achieving in the space. Plus, hear a cautionary tale from Kai and discover what unscrupulous agencies are up to in these digital streets. 

]]> 00:18:15 <![CDATA[The Power of The PnL: Why Marketers Should Think Like CFOs to Achieve Hyperspeed Profitability]]> Tue, 30 Jan 2024 20:48:34 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1648782 https://the-truly-scalable-podcast.castos.com/episodes/the-power-of-the-pnl-why-marketers-should-think-like-cfos-to-achieve-hyperspeed-profitability This one's for the data geeks. Listen to how Kai and her team shatters limitations founders and CMOs have for what’s possible around profitability and turns the tide for eCommerce brands in as little as 60 days. How? By building marketing ecosystems and strategies that align with the financial realities of the business using only a calculator and a handy dandy PnL statement. 

]]> full 4 1 false This one's for the data geeks. Listen to how Kai and her team shatters limitations founders and CMOs have for what’s possible around profitability and turns the tide for eCommerce brands in as little as 60 days. How? By building marketing ecosystems and strategies that align with the financial realities of the business using only a calculator and a handy dandy PnL statement. 

]]> 00:18:57 <![CDATA[Why I Hate (Most) Conferences and The Danger of Theoretical Averages in Media Buying]]> Thu, 18 Jan 2024 21:44:00 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1637422 https://the-truly-scalable-podcast.castos.com/episodes/why-i-hate-most-conferences-and-the-danger-of-theoretical-averages-in-media-buying Listen to how Kai and her team turns the tide for eCommerce brands in just 45 days using basic math, her learnings on why everyone else still seems to be struggling to achieve first-order profitability on paid traffic, and a few lessons she's learned along the way by observing attendees and outcomes from some of the industry’s most-lauded business conferences. 

]]> full 3 1 false Listen to how Kai and her team turns the tide for eCommerce brands in just 45 days using basic math, her learnings on why everyone else still seems to be struggling to achieve first-order profitability on paid traffic, and a few lessons she's learned along the way by observing attendees and outcomes from some of the industry’s most-lauded business conferences. 

]]> 00:25:38 <![CDATA[The $7 Million Mistake and The Rise and Fall of Black Wolf]]> Tue, 16 Jan 2024 14:21:01 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1635643 https://the-truly-scalable-podcast.castos.com/episodes/the-7-million-mistake-and-the-rise-and-fall-of-black-wolf Waxing poetic on nothing but wins is both boring AND disingenuous. There's even more to learn when things go wrong. And boy, did they ever.

Discover how an eCommerce client lost $7 million in a year (so you can avoid a similar fate), and the lesson that Black Wolf is currently learning (the hard way) on its road to disrupting the rideshare and executive protection markets.

]]> full 2 1 false Waxing poetic on nothing but wins is both boring AND disingenuous. There's even more to learn when things go wrong. And boy, did they ever.

Discover how an eCommerce client lost $7 million in a year (so you can avoid a similar fate), and the lesson that Black Wolf is currently learning (the hard way) on its road to disrupting the rideshare and executive protection markets.

]]> 00:19:22 <![CDATA[The Power of Product Repositioning, Rebranding & De-Catastrophizing]]> Tue, 09 Jan 2024 19:13:17 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1629829 https://the-truly-scalable-podcast.castos.com/episodes/the-power-of-product-repositioning-rebranding-de-catastrophizing Explore Kai's first personal journal entry as she uncovers a few of Stanley's secrets to a 10x explosion in growth over just three years and viral fanatacism from a simple cup, and shares musings on her own lessons in personal and professional growth as an eCommerce growth leader and agency owner. 

]]> full 1 1 false Explore Kai's first personal journal entry as she uncovers a few of Stanley's secrets to a 10x explosion in growth over just three years and viral fanatacism from a simple cup, and shares musings on her own lessons in personal and professional growth as an eCommerce growth leader and agency owner. 

]]> 00:21:43 <![CDATA[The Trailer]]> Tue, 02 Jan 2024 18:19:04 +0000 Kai Ravariere https://permalink.castos.com/podcast/57221/episode/1625886 https://the-truly-scalable-podcast.castos.com/episodes/the-trailer-4 Explore the inner world and mind of a billion-dollar media buyer, scaling architect, and fractional CMO as she breaks down her learnings, revelations, and observations along her journey to $10 billion in impact for eCommerce brands. 

]]> trailer 1 false Explore the inner world and mind of a billion-dollar media buyer, scaling architect, and fractional CMO as she breaks down her learnings, revelations, and observations along her journey to $10 billion in impact for eCommerce brands. 

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